TUSTIN, Calif. /PRNewswire/ — Tyson McGuffin (AKA: ‘The Most Electrifying Man in Sports’) triple crown winner and one of the most decorated professional pickleball players in the world, joins Pickleball Superstore, a large-scale e-commerce platform that inventories and distributes nearly 2,000 pickleball related SKUs, as an ambassador of Pickleball Superstore throughout the globe.

“We are more than thrilled to have Tyson as a partner in Pickleballsuperstore.com. Pickleball Superstore’s core beliefs of ‘Community Owned – Community Focused’, align perfectly with Tyson, not only as a professional athlete, but also as a Dad, teacher and a true ambassador of the sport of pickleball.” states Pat Rolfes, Chairman/Co-Founder of Pickleball Superstore, Inc.

“My wife Meg & I are excited to be part of Pickleball Superstore. From top to bottom the leadership at Pickleball Superstore have the vision, expertise and character we want to align ourselves with.” states Tyson McGuffin.

“It’s exciting to have Tyson and Meg join us in building Pickleball Superstore. And since we already have distribution partnerships with some of Tyson’s sponsors, it just seemed natural to have the McGuffin’s join the Pickleball Superstore family.” said Steve Raack, CEO/Co-Founder of Pickleball Superstore, Inc.

CONTACT: info@pickleballsuperstore.com

SOURCE Pickleball Superstore, Inc.

Pickleball, a once niche sport primarily played in retirement communities, has exploded in popularity across the United States. What was once considered a leisure activity has now become a social phenomenon, attracting players and spectators of all ages and backgrounds. With this surge in interest, the need for more playing spaces has become evident. However, high construction fees, long development times, and zoning restrictions have posed challenges in meeting this demand. That is, until now.

CelebExperts LLC, a top celebrity booking, marketing, and sponsorship agency, has partnered with Pickleball Pop-Ups™️ to tackle this issue head-on. Co-founded by Jakob Eliason and Adam Clay, Pickleball Pop-Ups is revolutionizing the way pickleball is experienced by utilizing temporary, mobile courts to create unparalleled pickleball events. Their mission is to make the sport as fun, accessible, and lively as possible for both players and viewers.

What sets Pickleball Pop-Ups apart from other companies is their ability to bring pickleball to any space, regardless of its size or location. The company collaborates with various brands and businesses to promote themselves while providing an outstanding pickleball experience. Eliason and Clay, both coming from B2B sales and marketing backgrounds, have chosen to focus on partnering with companies to produce multi-event concepts on the corporate event side.

What makes Pickleball Pop-Ups unique is its ability to fit into unconventional venues. Their adaptability allows them to transform corporate parks, ballrooms, trade show floors, and other unlikely spaces into pickleball events. The fun doesn’t stop there; after each event, attendees are already recommending new locations and suggesting where the next pop-up event should take place.

Pickleball Pop-Ups has already made waves across the nation. They have taken over Beale Street in Memphis, TN, and participated in Shoptalk 2024 in Las Vegas, NV, among other events. The brand’s recognition and success have surpassed expectations in a short period of time. They continue to evolve beyond just being a sport by creating spaces that can be enjoyed both on and off the court.

Pickleball Pop-Ups is actively seeking sponsorships from brands that want to be a part of this exciting venture. Packages for brands are customizable, allowing them to offer what they want and gain in return. With their full-service activation, brands can expect a high level of engagement with attendees.

Co-founder Adam Clay summarizes the impact of Pickleball Pop-Ups by stating, “People love it! A pickleball party showing up to any site or venue – with mobile, premium courts, music, food, drinks, beer, merch, MC/crowd engagement, etc. – turns out to be an enormous source of joy for so many people. We see it every day. And we plan to be providing these experiences for a very long time.”

The success of Pickleball Pop-Ups can be attributed to its accessibility, inclusivity, and emphasis on social interaction. Their ability to bring together people from different age groups and backgrounds is truly remarkable. As pickleball’s popularity continues to soar, the presence of Pickleball Pop-Ups will only grow, solidifying the game’s status as one of the nation’s favorite pastimes.

To witness the excitement of a Pickleball Pop-Up™️ event, visit their website at www.pickleballpopups.com. For sponsorship inquiries, contact evan@celebexperts.com.

Sources:
CelebExperts LLC. (2024, May 15). CelebExperts LLC Ventures in the World of Pickleball with the Industry Leader Pickleball Pop-Ups™️. Retrieved from PR Newswire.

DALLAS /PRNewswire/ — Life Time (NYSE: LTH) continues its growth in Texas with two new athletic country clubs opening in the coming months. Located in Irving, Life Time Las Colinas opens April 26. Later this summer, the nearby Life Time Westlake will debut. A waitlist is now open.

The nearly 110,000-square-foot, two-story Life Time Las Colinas club features everything one can think of to live a healthy, happy life for themselves and their entire family – from 90 days old to 90 years old. Amenity highlights include indoor and outdoor pools with luxurious beach clubs, seven pickleball courts (indoor and outdoor) with viewing areas, Life Time’s Kids Academy for learning and playing, a LifeCafe restaurant, full-service LifeSpa with treatments for body, hair, nails, and skin and luxurious locker rooms with rejuvenation suites. 

“Our expansion in the Dallas-Fort Worth market is indicative of the continued strong demand for our athletic country clubs, with a wide array of healthy way of life programming and the incredible teams who deliver our member experiences,” said Parham Javaheri, Life Time EVP, President of Club Operations, and Chief of Property Development. “From our outdoor beach clubs, recovery spaces and top-tier indoor and outdoor pickleball courts, we look forward to helping even more area residents live healthy, happy lives. This will continue with the opening of Life Time Westlake in the summer.”

Life Time’s Dynamic Personal Trainers will guide and support members toward their fitness goals, while Dynamic Stretch Specialists can provide assisted-stretch sessions to aid in members’ recovery efforts throughout the spacious fitness floor featuring the best-in-class cardio, strength and fitness equipment. The clubs will also feature ARORA programming specifically for active agers.

With its spacious fitness and functional training floor, members can take their training to the next level with cardiovascular and resistance-training machines, free weights, and the LT Recovery Zone with compression therapy, metabolic testing, recovery treatments, nutrition counseling and chiropractic services. Life Time’s own GTX, Alpha, and Ultra Fit signature group training classes are included in membership.

Additionally, more than 100 classes will be offered across multiple studios from Life Time’s Class Collection including barre, cycle, strength, Pilates and yoga classes led by the area’s top instructors.

Life Time Las Colinas is located at 7320 N. State Highway 161 in Irving and will be open to serve members from 4 a.m. to midnight Monday through Friday and 5 a.m. to 11 p.m. on Saturday and Sunday. Signature Membership holders also may visit other area Life Time clubs.

For more information on features and amenities at Life Time Las Colinas, visit the club’s website, or call 214-231-5600. You can learn more about Life Time Westlake and join the waitlist for the club ahead of its summer opening by clicking here.

Life Time debuted in the Dallas-Fort Worth market with the opening of Life Time Plano in 2003. It most recently opened Life Time McKinney at Craig Ranch in late-2022. 

Life Time is continuing to grow its athletic country club locations nationwide through 2024. Click here for a complete list of new Life Time locations coming soon.

About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time app. The Company’s healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 37,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.

SOURCE Life Time, Inc.