(BOSTON) October 17, 2022 – Today Reebok and SMILEY® announce parts two and three of their 2022 collaboration celebrating the 50th anniversary of the original SMILEY® icon and encouraging creativity and positivity. This follows the SMILEY® Classic Leather Pump 50th that debuted the partnership and launched in April 2022.
The second part of the collaboration takes the design principals from the Classic Leather Pump 50th and applied them to the Instapump Fury 50th (FZ5856, $200). Similar to the first drop, this silhouette features Reebok’s iconic PUMP technology and the same print on the upper. The PUMP ball, heel and outsole are adorned with spray-paint Reebok x SMILEY® 50th anniversary logos.
The third and final installment of the collaboration is an expansive footwear and apparel capsule that unites both brands through its intention to spread positivity and uplifting emotions. Each piece of footwear is specifically designed to invoke happiness for the wearer through dreamy materials, happy hues and unexpected graphics and messages.
Highlights of the footwear include:
- Club C 85 (GV9492, $100) – Yellow and orange gradients are applied to this Club C to generate feelings of happiness and optimism. Throughout the tongue, heel and upper there are hits of yellow and black to pay homage to the original SMILEY® icon.
- Zig Kinetica 2.5 (GW7266, $130) – Peace and confidence will radiate off the wearer of this Zig Kinetica 2.5 due to the yellow and purple hues utilized throughout the shoe. Dreamy tassel suedes and terry linings further excite the senses when wearing this shoe.
- Nano X2 (GW4780, $150) – Reebok’s most versatile training shoe yet incorporates unexpected graphics and hidden messages to incite joy even on the toughest of training days. The shoe includes blue and green gradients to encourage feelings of growth and harmony.
- Classic Leather (GX2246, $90) – This Classic Leather is a representation of your extroverted and happy emotions with the light-colored upper and original SMILEY® detail on the heel of the shoe. To further unite the two brands the windowbox features the Reebok x SMILEY® logo lockup.
- Instapump Fury 95 (GX2253, $200) – The iconic SMILEY® makes its appearance on the legendary PUMP ball, heel and pull tab of this Instapump Fury 95. The upper of the shoe has a balance of bright pastel colors and yellow and black details referencing the original SMILEY®.
- Shaq Attaq (GX2250, $200) – Unexpected pastel colors are featured throughout this iteration of the iconic Shaq Attaq. The colors, paired with the SMILEY® accents, invoke feelings of happiness and optimism in the wearer.
- Classic Leather (FX5806, $100) – Available exclusively at Foot Locker and Champs Sports, this Classic Leather features bold SMILEY® logos and soft terry details to ensure the wearer takes the time to smile.
Paired with the footwear is a range of unisex lifestyle apparel reminding the wearer to take the time to smile. Pieces in the line include t-shirts, crewnecks, a tracksuit and matching short and hoodie outfits.
Parts two and three of the Reebok x SMILEY® collaboration will be available in unisex sizing on Reebok.com/smiley beginning October 28th .
Angela Bassett to Receive the Distinguished Artisan Award at 2023 MUAHS Gala
Celebrating the 10th Anniversary, MUAHS Awards Slated for Feb. 11, 2023
HOLLYWOOD, Calif. /PRNewswire/ — Make-up Artists & Hair Stylists Guild (MUAHS) announced today that actress, director, and executive producer Angela Bassett will be honored with the 2023 Distinguished Artisan Award. She will accept the honor at the Annual MUAHS Awards, celebrating the 10th Anniversary and presented by Dyson and HASK® Beauty, on Saturday, February 11, 2023, at The Beverly Hilton. The announcement was made today by Julie Socash, President of IATSE Local 706. Bassett is most recently acclaimed for her creative work on Black Panther: Wakanda Forever, for which she has received a Golden Globe Award and a SAG Award nomination, in addition to the hit primetime television drama “9-1-1.”
“Local 706 wishes to show its appreciation to Angela Bassett, who has portrayed amazingly iconic women we can all relate to. She boldly collaborates with her 706 make-up and hair teams to extend their imaginations and develop magical but always relatable characters you will remember forever – from the beloved Queen Ramonda to feisty Tina Turner to Bernadine in Waiting to Exhale. We couldn’t think of a better person to help us celebrate our 10th anniversary,” said Socash.
The Distinguished Artisan Award will celebrate the prolific spectrum of Bassett’s versatile career on screen and television. The award honors talent that has created memorable characters throughout their career, richly enhanced by the consistent collaboration of make-up and hair styling artistry. Previous legendary recipients include Jon Favreau, Eddie Murphy, Johnny Depp, Ryan Murphy, Guillermo del Toro, Sir Patrick Stewart, Melissa McCarthy, Gary Oldman, Christian Bale, and Dick Smith.
Angela Bassett is an actress, director, and executive producer known for captivating, emotionally tinged performances full of dignity in treasured films such as Waiting to Exhale, How Stella Got Her Groove Back, and the Tina Turner biopic What’s Love Got to Do with It, for which she received an Academy Award nomination. She played the beloved Queen Ramonda in Marvel Studios’ Black Panther and Black Panther: Wakanda Forever, for which she recently won a Golden Globe for Best Supporting Actress. She recently wrapped production on the Netflix Originals feature film, Damsel, opposite Millie Bobby Brown.
Her other notable film roles were in Mission: Impossible – Fallout, Malcolm X, Notorious, Green Lantern, Waiting to Exhale, Contact, Music of the Heart, Bumble Bee, Olympus Has Fallen, and London Has Fallen, among many others.
Angela is the recipient of numerous accolades, including two Golden Globe Awards, in addition to nominations for an Academy Award and seven Primetime Emmy Awards, and is the recipient of two SAG Awards, 11 NAACP Image Awards, a coveted star on the Hollywood Walk of Fame and a Black Girls Rock! Icon Award. She was also nominated for a Directors Guild of America Award for her directorial debut of the Whitney Houston biopic Whitney and directed episodes in the popular horror anthology series “American Horror Story.”
Other recent projects include Disney/Pixar’s Academy Award-winning animated feature Soul, for which she lent her melodious voice for the character, Dorothea Williams; feature films Otherhood and Gunpowder Milkshake from Netflix; and The Flood from National Geographic, for which she received an Emmy nomination for Outstanding Narrator. Bassett was also nominated for two Emmys for performances in “The Imagineering Story: The Happiest Place on Earth” and for “A Black Lady Sketch Show.” Additional stellar credits include “The Rosa Parks Story,” “American Horror Story” and “Master of None.” Bassett began producing and starring as an LAPD patrol sergeant in the drama series “9-1-1.”
Apple Original Films announced the documentary feature, Number One on the Call Sheet: Black Leading Women in Hollywood, to be directed by Shola Lynch with Bassett and Halle Berry on board as executive producers and will debut globally on AppleTV+. She was recently honored by Glamour’s Women of the Year Awards and received a Critics Choice Documentary Award for Best Narration of Good Night Oppy and the Critics’ Choice Celebration of Black Cinema & Television Career Achievement Award.
Angela and her husband, Courtney B. Vance, are the principals of their production company, Bassett Vance Productions, which has a partnership with Paramount’s MTV Entertainment Group’s development program for BIPOC and women filmmakers. Their first project “One Thousand Years of Slavery” aired in February 2022 on the Smithsonian Channel.
The 10th Anniversary MUAHS Awards will be hosted by Melissa Peterman. As previously announced, Oscar and Emmy-winning make-up artist Steve La Porte (Beetlejuice, Star Trek 3: The Search for Spock) and Emmy-winning hair stylist Josée Normand (Star Trek: Voyager, Die Hard) will receive the prestigious Lifetime Achievement Awards. Emmy -winning make-up artist Fred C. Blau Jr. (The Illustrated Man, Tattoo) joins Emmy-winning hair stylist Judy Crown (Seinfeld, Murphy Brown) as recipients of the esteemed Vanguard Awards.
The 10th Annual MUAHS Awards are proudly sponsored by Presenting Level: Dyson, HASK® Beauty; Premier Level: Nigel Beauty; Platinum Level: BigMack Trailers, IATSE Local 798, LeMieux Skin Care, Olaplex; Gold Level: QMS Medicosmetics; Silver Level: Cinema Secrets, Date My Make-up, Floral Street, IATSE, Moonplay Cosmetics, Premiere Products, Inc, RCMA Makeup, Skin Illustrator, Skindinavia; Gift Bag Sponsors: Ardell, Beauty Blender, Benefit Cosmetics, Brush Off, Charlotte Tilbury, Cinema Secrets, Date My Make-up, Elemis, HASK® Beauty, Haus Labs, ICONIC London, Kiss New York Professional, Lisa Eldridge, LeMieux Skin Care, Lumify®, Moonplay Cosmetics, Olaplex, OMNIA® Brushes, RCMA Makeup, Red by Kiss, Saint Jane, SeSpring Skin Care, Skindinavia, Wrinkles Schminkles; Media Sponsors: The Hollywood Reporter, Variety, SHOOTonline, Discover Hollywood, The Powder Group.
Returning as producers of this year’s MUAHS Awards (#MUAHSawards) are IngleDodd Media and Erick Weiss of Honeysweet Creative. Further inquiries regarding the MUAHS Awards should be directed to Sue Cabral-Ebert at [email protected].
SOURCE Make-up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)
MYAVANA Debuts The Future of Hair Care at CES With New AI-Driven Hair Analysis Technology For The Hair Care Industry
LAS VEGAS /PRNewswire/ — Global consumers are set to benefit from a new scientific hair analysis tool that provides personalized hair care recommendations by beauty tech company, MYAVANA.
MYAVANA’s scientific, personalized hair care system is revolutionary for consumers and haircare professionals alike.Tweet
Until now, consumers who wanted to know the best products to purchase for their hair care regimen have relied on the 1A to 4C curl pattern chart to determine their hair type. The challenge, however, is that many consumers can’t identify their correct hair type, nor do they fit into just one category of hair types and hair needs. MYAVANA is building the future of hair care with its innovative hair analysis technology that takes Andre Walker’s Hair Typing System a step further by identifying the unique combination of textures and types that a person has, introducing a Unique HairID and digital hair profiles for every consumer. This solves a very complex experience for the textured hair community sparked by the natural hair movement over the past decade. MYAVANA also offers a Hair Strand Analysis Kit, often referred to as “23&me for your hair” which offers a comprehensive healthy hair care plan by physically analyzing consumer’s hair strands in a lab to identify the hair’s condition, comprised of its porosity, elasticity, density, and overall health. Virtual consultations and education are also provided by their team of Healthy Hair Experts comprised of cosmetologists, trichologists, and dermatologists.
With a mission to transform the hair industry through science & technology, MYAVANA offers personalized hair care guidance through a combination of patented AI technology and customized hair care regimens. The company’s state-of-the-art hair analysis tool allows users to take a close-up image of their hair to access a scientific analysis of the strands and intelligently determine the right products to use. The tool’s image classifier AI, coupled with other filtration steps, provides a response that identifies the user’s unique hair type and texture, then matches it with the most compatible products in the market. An integrated AI Layer detects whether the user has any combination of Straight, Wavy, Curly, Coily, or Kinky hair type and Fine, Medium, or Coarse hair texture, including the percentage combination of each. This solves a frustrating problem for those with multiple textures that follow a mostly trial and error process. After this, it passes on the attributes to a recommendation engine to suggest the best products, ingredients, and regimens for their hair type and texture combination. At CES, MYAVANA also debuted their Amazon Alexa skill, following participation in the Black Founders Build With Alexa program, and showcased their B-B dashboards providing real-time data and analytics on the hair care market.
Computer Scientist and Beauty Innovator, Candace Harris is the Co-Founder and CEO of MYAVANA, recognized as the pioneer of personalized hair care in 2016 on the Forbes 30 Under 30 List and saluted as this generation’s “Madame CJ Walker of Tech”. She blends her technology expertise with the cosmetology expertise of hair industry veteran Robin D. Groover who serves as Chief Hair Officer of the company, and recognized by generations of women for her extraordinary commitment to transformative chemical-free hair styling, inventions, and services. Over the years, MYAVANA has collaborated with several brands and recently launched a global partnership with Unilever, licensing its personalized hair care technology with its first Enterprise partner, expanding its reach to over 6 million visits per year on SheaMoisture.com. “It’s been an incredible opportunity to join forces with a market leader in this industry and innovate the hair care experience to better serve our personal hair needs and goals,” Harris says.
“We are so proud to partner with MYAVANA to combine the world of technology and hair education with quality products from SheaMoisture designed with Black haircare in mind,” says Taydra Mitchell Jackson, Chief Marketing Officer at SheaMoisture. “SheaMoisture is steadfast in its commitment to encouraging and investing in Black women entrepreneurs, especially through initiatives that promote STEM opportunities, to further promote economic growth within the Black community and work towards closing the racial wealth gap”.
The MYAVANA hair analysis tool premiered as a feature in the SheaMoisture Live Experience at the Afro Hair & Beauty Live event in London and Natural Hair Academy in Paris last year and will continue its reach into global markets. MYAVANA’s scientific, personalized hair care system has been revolutionary for consumers and haircare professionals alike. Consumers have hailed the company’s strand analysis kit as educational, a hair care game changer and a self-esteem booster, with over 76% purchasing their recommended products and over 90% achieving successful results with their hair.
MYAVANA will launch its B-B Hair & Beauty Network at the International Beauty Show in New York this March to deploy it’s technology and retail it’s hair analysis kits through salons, retailers, beauty supply stores, and other hair product e-commerce companies, including a dedicated focus on professional education, training professional stylists on natural hair care techniques, and re-educating the market on healthy hair care practices.
Techturized Inc. (dba MYAVANA) is a global Black-owned, women-led beauty tech company that analyzes hair strands to recommend personalized hair care regimens. With over 50,000 customers and subscribers worldwide, MYAVANA is the first AI system to recognize textured, multicultural hair. Their recommendation methodology is scientifically proven for all hair challenges and hair care needs, and is trusted by some of the biggest brands, including Sephora, Unilever, and Amazon. MYAVANA was engineered by Computer Scientist Candace Mitchell Harris and has been featured by Forbes, TechCrunch, Inc. Magazine, Buzzfeed, SXSW, Black Enterprise, CNN, CNBC, ESSENCE, EBONY, BET, Marie Claire, WWD, MSNBC, Naturally Curly, The Real, and Business Insider. For more information, visit MYAVANA.com.
BRANDY ATTENDS H&M BUY FROM A BLACK WOMAN HOLIDAY MARKET IN LOS ANGELES
NEW YORK /PRNewswire/ — This holiday season, H&M and Buy From a Black Woman traveled from coast to coast to present the second year of the “Buy From a Black Woman Holiday Market” with events in New York City, Los Angeles, Miami and Chicago. The market featured BFABW vendors from around the US. H&M’s partnership and support will further assist the nonprofit’s mission of empowering, educating, and inspiring Black Women and the people who support them.
Buy From a Black Woman is a non-profit organization founded in 2016 by Nikki Porcher that connects over 600 Black Women owned businesses across the United States and provides a community of support with the goal of helping them flourish.
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