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Victoria’s Secret Launches Undefinable Global Campaign Seeking to Inspire & Listen to Women Around the World

Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment to welcoming and championing women’s voices and unique perspectives.

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The first ever Undefinable brand campaign features VS Collective Partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser & Valentina Sampaio along with Bethann Hardison, Brittney Spencer and more.

NEW YORK /PRNewswire/ — Today, Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment to welcoming and championing women’s voices and unique perspectives. The inspiration behind the global campaign and authentic stories shared throughout are part of the brand’s dedication to evolving, listening, and reinforcing that beauty was always for the individual to define. The campaign talent speak from their personal experiences and address the importance of recognizing that women are undefinable by anyone but themselves. 

The Undefinable campaign was photographed and directed by Harley Weir in partnership with LOOK Creative Agency and styled by Camilla Nickerson and features VS Collective partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser and Valentina Sampaio as well as boundary breaking changemakers Bethann Hardison, Brittney Spencer, Femita Ayanbeku and Rose Namajunas.

Additionally, as the brand continues its commitment to listen and learn, Victoria’s Secret invites all women into the conversation to use their voice and share their stories of what makes them #Undefinable.

“The Victoria’s Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brand’s vision to be the world’s leading advocate for women. The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood – a journey that is only each individual’s to choose,” says Amy Hauk, CEO Victoria’s Secret and PINK.

“The Undefinable concept was created as an avenue to really cement our brand positioning and our commitment to our revolution and transformation. This particular campaign goes beyond one season – and is about our ongoing commitment to celebrating all women and every unique layer that makes them who they are. We are not here to dictate how to define beauty for anyone but instead we are here to celebrate how they define beauty on their own terms. We’re proud to share Undefinable with women all over the world and invite them to share their own powerful stories,” says Raúl Martinez, EVP, Head Creative Director at Victoria’s Secret.

“Undefinable honors the different elements that make every woman special, and reminds us all of the value in owning it. It is so inspiring to be a part of a campaign alongside such incredibly strong women who are proud of their individuality. I am so excited to partner with Victoria’s Secret in sharing this important message with all women, while encouraging them to embrace their own unique and powerful stories,” says Paloma Elsesser

“I’m proud to be part of a campaign for a company that’s redefining its historic image of beauty by making glamour and comfort accessible and inclusive for many body types. There is so much power in taking charge of your identity, and Undefinable embodies just that. The women featured in this campaign are a true representation of loving who you are and I can’t wait to share this sentiment with the world,” says Brittney Spencer

The Undefinable campaign will be featured at the brand’s 5th Avenue flagship location on the 3rd floor as an experiential and immersive exploration of the campaign starting Monday, October 3rd throughout the month. Additionally, the campaign will be featured in high impact fashion-driven districts within major cities such as New York and Los Angeles in the format of digital spectaculars, urban panels, bulletins and the brands owned and social channels including Instagram, Twitter, Facebook, TikTok and Youtube.

Stay Connected:

Victoria’s Secret: https://www.victoriassecret.com 
Instagram: https://www.instagram.com/vsbeauty
Twitter: https://twitter.com/VictoriasSecret 
Facebook: https://www.facebook.com/victoriassecret 
TikTok: https://www.tiktok.com@victoriassecret

SOURCE Victoria’s Secret & Co.

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Sierra’s ‘Let’s Get Moving Day’ Encourages New Year’s Fitness Resolutions With Sweepstakes

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FRAMINGHAM, Mass. /PRNewswire/ — Sierra, the go-to active and outdoor retailer with  low prices on high-quality products, is encouraging Americans to keep their New Year’s fitness goals year-round with Sierra’s ‘Let’s Get Moving Day Sweepstakes.’ Five lucky winners with a passion for staying committed to their fitness resolutions will have the chance to win Sierra-branded gear and a $500 Sierra gift card to kick off the New Year in style. The sweepstakes is part of Sierra’s ‘Let’s Get Moving Day’ takeover, launching on January 12, 2024.

Let’s Get Moving Day – Jan 12, 2024

Every New Year by the second Friday of January, people call it quits on their resolutions before they even begin, with 80% of Americans letting their goals fall by the wayside. Known as Quitters Day, which takes place on January 12, many will abandon these resolutions  – most revolving around fitness, weight loss, and healthy eating habits – after 12 days due to being too overly ambitious or expensive. The average US consumer spends more than $400 on fitness apparel each year, causing many to lack the drive or motivation to move forward.

This year, Sierra is transforming Quitters Day into ‘Let’s Get Moving Day,’ celebrating its mission to get people moving throughout 2024 and beyond.  From January 12 to January 15, participants can enter the ‘Let’s Get Moving Day Sweepstakes’ via Sierra’s Instagram for a chance to win Sierra-branded gear and a $500 gift card, available for use online and in-store, by liking Sierra’s ‘Let’s Get Moving Day Sweepstakes’ post, pledging their commitment to keep their fitness resolutions alive throughout and beyond 2024.

“When it comes to fitness resolutions, especially during New Year’s, we understand how trying it can be to create those goals for yourself and ultimately stick with them. From lack of quality gear to financial restrictions, there are a lot of factors at play that cause most people to drop their fitness goals early on.  ‘Let’s Get Moving Day’ further supports Sierra’s  long standing goal to get people moving their way, no matter the activity, with a little extra push to keep them going,” shared Elisa Pouliot, Associate Vice President, Brand Marketing at Sierra.

Sierra’s ‘Let’s Get Moving Day’ encourages shoppers to stay active throughout  2024 without having to compromise quality for value. With a wide breadth of active gear and apparel for up to 60% less than department and specialty store prices, Sierra’s latest ‘Get Fit’ range consists of fitness and outdoor essentials for every type of active consumer.

Sierra shoppers can kick off the New Year with a long sleeve turtleneck base layer top (40% less than department or specialty retailers) along with this merino wool long sleeve base layer top (45% less than department or specialty retailers) to add an extra layer of warmth for those cold-weather days. Stay warm and comfy while getting active with the help of these super-soft and movement-friendly high-waisted leggings (50% less than department of specialty retailers), which you can wear while practicing your pickleball skills with the help of this pro pickleball paddle (20% less than department or specialty retailers). Before and after your fitness activities, be sure to stretch those hamstrings with this multi-function resistance band (33% less than department or specialty retailers), which you can easily carry in this fanny pack (60% less than department or specialty retailers). And for rest days, reward yourself and lounge around in these cotton-soft recycled joggers (70% less than department or specialty retailers).

  Notes to Editors

All participants who wish to enter Sierra’s ‘Let’s Get Moving Day’ Sweepstakes can enter between Friday, January 12 and Monday, January 15, 2024 by adhering to the following Rules for Entry: a) like Sierra ‘Let’s Get Moving Day Sweepstakes’ post on Sierra’s Instagram to pledge commitment to fitness goals 2024 and beyond.  Winners will receive more than $600 in Sierra-branded prizes: 1 set of pickleball rackets and balls, 1 water bottle, 1 fanny pack, 1 hat, 1 resistance band, and a $500 Sierra gift card eligible for use at all Sierra locations and online at www.sierra.com. Items will be shipped following 1/15/24 sweepstakes, and will be received based on winner state and address.

* Based on a 2023 report from National Today that indicates 80 percent of people who made New Year’s resolutions have tapped out by the second week of January. https://nationaltoday.com/quitters-day/

Based on a report from 8/2023 that suggests that the average consumer spends $33.89 on fitness apparel a month, which is $406.68 a year (33.89 x 12). https://barbend.com/fitness-spending-survey/

[1] Savings based on comparison to regular prices of comparable items at full-price department or specialty retailers. Savings vary over time. Styles vary by store and online.

ABOUT SIERRA

Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and teeny, tiny prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 95 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.

Photo – https://mma.prnewswire.com/media/2313441/Sierra.jpg
Logo – https://mma.prnewswire.com/media/2279595/4410663/Sierra_Logo.jpg

SOURCE Sierra

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New York Giants’ Xavier McKinney Surprises Defensive Backs With Exclusive Kobe Reverse Grinch Sneakers

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NEW YORK, NEW YORK, USA /EINPresswire.com/ — Xavier McKinney, the talented NFL star safety of the New York Giants, has made a heartwarming gesture by gifting the team’s Defensive Backs with the highly sought-after Kobe Reverse Grinch sneakers. Inspired by the legendary basketball player Kobe Bryant, these sneakers have become a symbol of athleticism and style. McKinney’s surprise gift not only showcases his generosity but also strengthens the bond among his teammates.



The Defensive Backs of the New York Giants were thrilled when McKinney presented them with the exclusive Kobe Reverse Grinch sneakers. Known for their distinct green and red colorway, these sneakers have captured the attention of sneaker enthusiasts and sports fans alike. McKinney, who recently acquired a pair for himself, decided to spread the joy and camaraderie by sharing this special gift with his fellow players.

As a key player on the team, McKinney understands the significance of teamwork and unity on the football field. By presenting the Kobe Reverse Grinche sneakers to his Defensive Backs, he aims to boost their morale and foster a stronger bond among them. This thoughtful act not only highlights McKinney’s leadership qualities but also pays tribute to Kobe Bryant’s enduring legacy.

In addition to the Defensive Coordinator Coach Don “Wink” Martindale and Head Coach Mr Brian Daboll “Dabes” also received a pair of the exclusive Kobe Reverse Grinch sneakers. This gesture further emphasizes the unity and shared goals within the team.

The New York Giants organization stands together in applauding Xavier McKinney for his thoughtful gesture. This act of kindness has not only brought joy to the Defensive Backs but has also sparked meaningful conversations about teamwork, unity, and the enduring legacy of the legendary Kobe Bryant.

Source: EAG Sports Management

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Civile Apparel and Centerline Athletics Join Forces to Create a Powerhouse in the Pickleball Industry

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SAN DIEGO /PRNewswire/ — Civile Apparel, a leading female-founded, American-made, modern lifestyle pickleball brand, is excited to announce its merger with Centerline Athletics, a premium, performance-focused pickleball apparel brand set to launch in March 2024. The strategic union is poised to elevate the pickleball experience for players of all levels.


The launch of the combined brand will showcase a comprehensive range of pickleball apparel, from lifestyle pieces that seamlessly transition from the court to casual settings with Civile Apparel, to high-performance gear designed to enhance players’ capabilities and comfort during gameplay with the premium line coming from Centerline Athletics.

For over three years, Civile Apparel has been at the forefront of the pickleball boom, carving a niche as a pioneering force in the industry. Known for its commitment to quality, style, and innovation, Civile Apparel has resonated with the pickleball community as a brand that embodies the essence of the modern pickleball lifestyle.

Centerline Athletics is a forthcoming premium, performance-focused pickleball apparel brand designed by industry-leading experts, made specifically for the pickleball athlete for players of all levels. Set to launch March 2024, the apparel is engineered to support the way you move and experience the game.

The pickleball clothing and apparel market size was valued at $1.15 Billion in 2021 and is projected to reach $2.87 Billion by 2030, growing at a compound annual growth rate of 11.04% from 2022 to 2030.

“We are thrilled to announce this exciting partnership with Centerline Athletics,” said Aubri Steele, Founder at Civile Apparel. “This collaboration represents a natural evolution for us as we continue to push the boundaries of what’s possible in the pickleball industry. By joining forces, Civile Apparel and Centerline Athletics will offer players the ultimate blend of style and performance, both on and off the court.”

“Civile Apparel and Centerline Athletics share a common vision of providing pickleball enthusiasts with top-tier products that complement their passion for the sport,” said Scott Brown, Managing Director at Centerline Athletics. “This merger is a testament to our commitment to excellence, and we are excited to bring our collective expertise to the forefront of the pickleball industry.”

Follow @CivileApparel and @CenterlineAthletics on Instagram. Visit CivileApparel.com to enjoy 25% off products as we celebrate joining forces to redefine the pickleball experience with unparalleled quality, style, and performance.

MEDIA ASSETS LINKED HERE

About Centerline Athletics

Centerline Athletics is an eagerly anticipated premium performance pickleball apparel brand set to launch in March 2024. Crafted for the pickleball athlete, the brand will redefine comfort, style, and functionality on the court. Follow Centerline Athletics on Instagram and Facebook for news on the upcoming launch.

About Civile Apparel

Civile Apparel is a premium lifestyle pickleball apparel brand with a focus on high-quality apparel for the pickleball community. Civile is dedicated to creating pieces that effortlessly transition from the court to everyday life. Follow Civile Apparel on InstagramFacebook and visit CivileApparel.com to shop.

SOURCE Civile Apparel

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