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Victoria’s Secret Launches Undefinable Global Campaign Seeking to Inspire & Listen to Women Around the World

Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment to welcoming and championing women’s voices and unique perspectives.



The first ever Undefinable brand campaign features VS Collective Partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser & Valentina Sampaio along with Bethann Hardison, Brittney Spencer and more.

NEW YORK /PRNewswire/ — Today, Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment to welcoming and championing women’s voices and unique perspectives. The inspiration behind the global campaign and authentic stories shared throughout are part of the brand’s dedication to evolving, listening, and reinforcing that beauty was always for the individual to define. The campaign talent speak from their personal experiences and address the importance of recognizing that women are undefinable by anyone but themselves. 

The Undefinable campaign was photographed and directed by Harley Weir in partnership with LOOK Creative Agency and styled by Camilla Nickerson and features VS Collective partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser and Valentina Sampaio as well as boundary breaking changemakers Bethann Hardison, Brittney Spencer, Femita Ayanbeku and Rose Namajunas.

Additionally, as the brand continues its commitment to listen and learn, Victoria’s Secret invites all women into the conversation to use their voice and share their stories of what makes them #Undefinable.

“The Victoria’s Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brand’s vision to be the world’s leading advocate for women. The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood – a journey that is only each individual’s to choose,” says Amy Hauk, CEO Victoria’s Secret and PINK.

“The Undefinable concept was created as an avenue to really cement our brand positioning and our commitment to our revolution and transformation. This particular campaign goes beyond one season – and is about our ongoing commitment to celebrating all women and every unique layer that makes them who they are. We are not here to dictate how to define beauty for anyone but instead we are here to celebrate how they define beauty on their own terms. We’re proud to share Undefinable with women all over the world and invite them to share their own powerful stories,” says Raúl Martinez, EVP, Head Creative Director at Victoria’s Secret.

“Undefinable honors the different elements that make every woman special, and reminds us all of the value in owning it. It is so inspiring to be a part of a campaign alongside such incredibly strong women who are proud of their individuality. I am so excited to partner with Victoria’s Secret in sharing this important message with all women, while encouraging them to embrace their own unique and powerful stories,” says Paloma Elsesser

“I’m proud to be part of a campaign for a company that’s redefining its historic image of beauty by making glamour and comfort accessible and inclusive for many body types. There is so much power in taking charge of your identity, and Undefinable embodies just that. The women featured in this campaign are a true representation of loving who you are and I can’t wait to share this sentiment with the world,” says Brittney Spencer

The Undefinable campaign will be featured at the brand’s 5th Avenue flagship location on the 3rd floor as an experiential and immersive exploration of the campaign starting Monday, October 3rd throughout the month. Additionally, the campaign will be featured in high impact fashion-driven districts within major cities such as New York and Los Angeles in the format of digital spectaculars, urban panels, bulletins and the brands owned and social channels including Instagram, Twitter, Facebook, TikTok and Youtube.

Stay Connected:

Victoria’s Secret: https://www.victoriassecret.com 
Instagram: https://www.instagram.com/vsbeauty
Twitter: https://twitter.com/VictoriasSecret 
Facebook: https://www.facebook.com/victoriassecret 
TikTok: https://www.tiktok.com@victoriassecret

SOURCE Victoria’s Secret & Co.


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REI Co-op to Opt Outside year-round: Co-op kicks off the summer with 300+ free classes and events across the country

Opt Outside
Nearly 6,000 people are expected to join hiking, paddling, and other programs as they prioritize time outside



Opt Outside
Specialty outdoor retailer REI Co-op is doubling down on its bold commitment to Opt Outside by calling a time out when life feels like it is on autopilot. REI will host 300+ free classes and day tours on Saturday, June 15 to highlight how the co-op supports its members and broader outdoor community with resources, expertise and inspiration. https://www.rei.com/opt-outside REI.com/OptOutsideFreeDay

SEATTLE /PRNewswire/ — Specialty outdoor retailer REI Co-op is doubling down on its bold commitment to Opt Outside by calling a time out when life feels like it is on autopilot. REI will host 300+ free classes and day tours on Saturday, June 15 to highlight how the co-op supports its members and broader outdoor community with resources, expertise and inspiration. Registration opens today at REI.com/OptOutsideFreeDay.

REI Opt Outside: Music credit to @Drdogmusic. Specialty outdoor retailer REI Co-op is doubling down on its bold commitment to Opt Outside by calling a time out when life feels like it is on autopilot. REI will host 300+ free classes and day tours on Saturday, June 15 to highlight how the co-op supports its members and broader outdoor community with resources, expertise and inspiration. Registration at REI.com/OptOutsideFreeDay.

“Opt Outside is much bigger than one day of the year—it’s the way we live. It’s the clearest expression of what REI is all about,” says Ben Steele, REI executive vice president and chief customer officer. “Simply put, time outside is fundamental to the health and happiness of individuals and communities. Today, too many people feel like their time isn’t their own and all of us know we spend too much of our time indoors. We can make a different choice. From our incredible store staff to our professional guides and much more, the co-op is here to be a resource for everyone to have a healthy, active life outside.”

On June 15, REI will host a free curated collection of its most popular in-store workshops and local guided hiking and paddling tours with retail staff, the co-op’s experiences guides and community partners. In a single day, nearly 6,000 people will get outside and learn new outdoor skills and activities. At select stores, REI will be joined by body positivity influencer and yoga instructor Adina Crawford, Adaptive Adventures, All Bodies on Bikes, Black Girls Do Bike, Black Girls RUN!, Latino Outdoors, and The Venture Out Project.

REI’s Opt Outside landing page, REI.com/opt-outside, serves as an easy-to-access tool to learn more about virtual and in-person resources offered year-round by the co-op. For example:

  • More than 38,200 enthusiasts participated in 4,800 day experiences programs across 14 communities last year. REI teaches more people how to ride bikes every year than any other outfitter.
  • REI offers 150 adventure travel trips throughout North America, including three new itineraries launched in partnership with Outdoor Afro, Inc. that celebrate Black joy in nature. 
  • Stores regularly host introductory classes on a wide range of activities for hiking, camping, cycling and more.

REI is also amplifying its partnerships with Hipcamp and Strava to broaden awareness of meaningful ways to prioritize time outside. The world’s leading campsite booking brand and the co-op launched the “Summer of Magic Campout Series” to surprise thousands of people with free campouts during peak weekends throughout the summer. The co-op will also continue to team with Strava, the leading subscription platform at the center of connected fitness, through new challenges that will be announced in the weeks ahead.

As the co-op has done since 2015, REI will continue to pause operations on Thanksgiving and Black Friday so that all employees can spend the day outside. This holiday season marks 10 years of REI calling on the broader community to join the co-op in its action. Over the years, Opt Outside has evolved to a movement that advocates for causes important to the co-op, including environmental welfareinclusivity in the outdoor industry and responsible recreation. Since its inception, hundreds of organizations, state and local parks, and businesses have joined the co-op in opting outside on Black Friday. 

About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.comREI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all. 




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La Roche-Posay was the Fastest Growing Skincare Brand for the Second Year in a Row, According to Nielsen IQ!



NEW YORK, April 16, 2024 /PRNewswire/ — La Roche-Posay is proud to announce that it was the fastest growing skincare brand in 20231, for the second year in a row! According to NielsenIQ, the industry leader in market CPG research, the brand ranked first among top 20 brands based on dollar sales growth for full-year 2023 vs. full-year 2022.

La Roche-Posay

Recommended by over 90,000 dermatologists2, La Roche-Posay has always been committed to pioneering life-changing skincare for all. Partnering with dermatologists worldwide, the brand has cemented its place at the forefront of skincare science and research, formulating safe and effective products that are dermatologist developed and tested. All La Roche-Posay products are developed using a strict formulation charter with a minimal number of ingredients and undergo stringent clinical testing for efficacy and safety.

This exciting achievement was supported through various key programs that La Roche-Posay executed throughout 2023. 

As the worldwide expert in sun protection, La Roche-Posay is on a mission to raise awareness of sun safe behaviors to prevent skin cancer, including annual skin cancer screenings by a dermatologist. Throughout a two-day pop-up activation on April 30th and May 1st (Melanoma Monday) at Hudson Yards in New York City, La Roche-Posay kicked off Melanoma Awareness Month to spread the mission of sun safety and encourage life-saving behavioral change. The large-scale activation allowed thousands of people, who may not have access to a dermatologist, to receive a free and private skin check performed by a certified dermatology provider from Schweiger Dermatology Group.

The brand hosted over 3,000 public skin cancer screenings across two days at their biggest SOS campaign in the USA. La Roche-Posay in partnership with Schweiger Dermatology Group broke the Guinness World Records title for the most skin cancer screenings in eight hours at one location with 1,899 skin cancer screenings, beating the previous record of 963! Additionally, for every skin cancer screening conducted, La Roche-Posay donated $5 to the American Cancer Society resulting in a total donation of $15,000.

In 2020 , La Roche-Posay founded Acne Positivity Day on September 1st – a day to spread acceptance for all skin, encourage others to embrace their unique skin journeys, and foster healthy relationships between people and their skin. In 2023, the brand hosted a consumer pop-up experience on July 21st in New York City to foster an intimate, inspirational community destigmatizing the reality of acne, empowering attendees to embrace their unique beauty and imperfections in a day of self-love and celebration. The pop-up featured an immersive “Science of Skin” exhibit, a zen meditation lounge, Doodle Bar with custom art done by local artists, and a Positivity Photo Booth – plus, free La Roche-Posay skincare samples!

La Roche-Posay is also heavily committed to supporting the next generation of dermatologists. In 2023, the brand partnered with the Women’s Dermatologic Society (WDS) for the second year in a row to sponsor a Fellowship in the Department of Dermatology at Howard University’s College of Medicine for UIM. The Fellowship was created to increase representation of minority groups in dermatology.

Additionally, the brand was proud to support the Skin of Color and Pigmentary Disorders Research Fellowship at the Keck School of Medicine of University of Southern California (USC.) Under the fellowship, students conduct important dermatologic research with a focus on skin of color, pigmentation, and diversity. Dermatology is one of the most competitive medical specialties and one of the least diverse. Black dermatologists comprise just 3% of those practicing, and Hispanic dermatologists comprise just 4.2%3. A fellowship of this nature can be a step in securing a spot in dermatology residency programs.

For the second year in a row, La Roche-Posay served as a proud sponsor of the US Open to help raise awareness of sun safe behaviors, including daily sunscreen use on and off the tennis courts to help reduce the risk of skin cancer, the most common cancer in America. In addition to providing sunscreen samples to attendees, the brand also be offered access to free, dermatological advice from New York State board-certified Dermatologists. The brand also announced its partnerships with tennis stars Madison Keys and Francis Tiafoe and most recently, Jannik Sinner, with the goal of raising awareness of sun protection as a matter of public health. 

Additionally, the brand became the first-ever official sunscreen sponsor of the Professional Pickleball Association’s Carvana PPA Tour. The Carvana PPA Tour focuses on outdoor tournaments in locations across the country where risk of sun exposure may be higher such as Florida, Southern California, Texas and more. Attendees had the opportunity to receive free sunscreen samples and access to board-certified dermatologists who provide sun safety education and advice.

In partnership with the Union for International Cancer Control (UICC), La Roche-Posay was proud to raise even more awareness and have an even greater impact within its “Healing Power of Touch” campaign with the launch of its first digital learning platform, cancer-support.com. This learning portal empowers cancer patients and caregivers with the training they need to improve lives, starting from just 15 minutes of education. 80% of patients confirm that supportive care has helped them in their management of their diagnosis4, making training essential. La Roche–Posay is currently the only skincare brand to partner with the UICC, supporting it in its mission to convene key stakeholders, build capacity and build advocacy. La Roche-Posay was proud to act as an official sponsor for World Cancer Day 2023, an initiative created and managed by UICC.

In October, La Roche-Posay was proud to be an official partner for this year’s World Cancer Leaders Summit (WCLS), the most important annual, high-level policy meeting dedicated exclusively to influencing global decisions which impact cancer control hosted by the Union for International Cancer Control (UICC). The event brings together global health leaders and key decision makers from around the world to debate emerging global issues related to cancer, and provide a vital forum to secure a coordinated, cross-sector global response.

“As a brand who has always been confident in the strength and efficacy of our products, we are so proud of this incredible achievement and greatly appreciate the hard work and dedication of our partners who have helped make this possible. La Roche-Posay is proud to be committed to pioneering life changing skincare for all, powered first by innovation and education. We’re so excited for what’s to come!” – Guillaume Monsel, Vice President, Marketing & Digital, La Roche-Posay

To learn more about SOS – Save Our Skin:
To learn more about Acne Positivity Day: https://www.laroche-posay.us/acne-positivity.html
To learn more about the US Open sponsorship: https://www.laroche-posay.us/usopen.html
To learn more about Women’s Dermatologic Society (WDS):
To learn more about the USC Skin of Color and Pigmentary Disorders Program: https://keck.usc.edu/dermatology/training-and-education/diversity-and-Inclusion/usc-skin-of-color-and-pigmentary-disorders-program
To learn more about the Healing Power of Touch Campaign:

La Roche-Posay products can be purchased at CVS, ULTA, Target, Walgreens/Duane Reade, Rite Aid
and online at  www.laroche-posay.us, Amazon, Dermstore, LovelySkin, SkinStore.

Recommended by 90,000 dermatologists worldwide, La Roche-Posay’s mission is to offer life-changing dermatological skincare. La Roche-Posay offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments. At the center of the brand is the exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core ingredient in its skincare formulas known for its soothing and antioxidant properties that is sourced from its Thermal Center in France, the first Dermatology Center in Europe. The products are developed using a strict safety and formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety with over 750+ studies and 25 years of extensive research, even on sensitive skin.

For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram and Twitter @LaRochePosayUSA

1 Among top 20 brands based on dollar sales reported by NielsenIQ for the “Total Skincare” category in total market Nielsen xAOC, for full year 2023 vs. full year 2022
2  L’Oreal Barometer Study, Wave 3, Healthcare Market Worldwide
3 The Journal of Clinical and Aesthetic Dermatology  (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9651153/
4 In a study of 11,100 individuals from five countries

SOURCE La Roche-Posay


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Clothes and Fashion

SQAIRZ Dominates Baseball Performance with Breakthrough Footwear Clinical Study



WINDHAM, N.H.  /PRNewswire/ — In an unprecedented move that bridges biomechanic science with sports innovation, SQAIRZ, a leader in performance golf footwear, proudly announces its strategic venture into baseball. The launch comes on the heels of a 10-month clinical study spearheaded by Dr. Paul Klutts, which was presented at the American College of Foot and Ankle Surgeons International Scientific Conference on February 9, 2024.  This clinical study has shed light on the significant impact of SQAIRZ’s patented footwear design on baseball performance.  

Dr. Klutts remarked, “Ten months ago, we began studying the SQAIRZ technology because we know that there are so many variables that impact the players ability to optimize exit velocity.  What we found as physicians is that from clinical and biomechanical standpoints there is a correlation between increased ground reaction forces of the hind foot with batting exit velocity. We are very proud of the fact that these findings are the first clinical baseball performance shoe study that has been published as a poster presentation at the American College of Foot and Ankle Surgeons International Scientific Conference.”

Unprecedented clinical study concludes that SQAIRZ new baseball shoes measurably improve batting exit velocity.

The study meticulously examined the subtalar joint’s role and the effect of performance footwear, specifically designed to promote ground reactive forces, on exit velocity. The research concluded that SQAIRZ baseball shoes, by enhancing ground reaction forces in the hindfoot, measurably improve batting exit velocity. The results of the clinical study findings were groundbreaking: 60.5% of players reported over a 2MPH increase in exit velocity by simply switching their shoes to SQAIRZ. The significance of these results cannot be overstated. With every 1 MPH increase in exit velocity translating to approximately 10 additional feet of ball distance. This marks a significant advancement in sports science, demonstrating the tangible benefits of biomechanically informed footwear.

SQAIRZ is setting new benchmarks for performance gains in baseball as the game requires extremely fast and reactive movements, static and dynamic agility, with an emphasis on precise footwork. Because the only option the baseball player has for leverage, control, and power is the ground, the correct pair of baseball shoes can significantly impact a player’s performance on the field, mound, and especially in the batter’s box. Leveraging the foundational principle that superior balance and stability lead to enhanced performance, SQAIRZ has successfully applied its patented technology to conquer the challenges of baseball with their new GFP baseball shoe.

This unprecedented performance enhancement is attributed to the shoes’ strategic design features, including a patented toe box and wider base, and AI generated traction system which ensure optimal energy transfer and minimize energy leaks during the kinematic sequence. 

“Our journey began with the goal of enhancing performance in golf, leveraging our patented footwear technology to achieve a notable 2.9mph average increase in swing speed,” Bob Winskowicz, Founder & CEO of SQAIRZ states. “This success laid the groundwork for our strategic expansion into baseball, proving our technology’s versatility across land-based sports. After nearly two years of rigorous testing across all skill levels, the benefits have been consistently remarkable. By simply changing a player’s shoes to SQAIRZ, we saw performance improvements in pitching, running, and hitting.  The recent independent clinical study validates our findings, underscoring the efficacy of our approach. Inspired by this success, we’re excited to extend our innovative solutions beyond baseball and golf, exploring new territories including pickleball. This is just the beginning of redefining performance footwear across sports.”

With MLB players already incorporating SQAIRZ shoes into their training regimen, the brand is set to release three versions of their GFP baseball shoe: turf, molded cleat, and metal cleat models. SQAIRZ GFP, standing for Ground Force Production, will be available in May. 

Since 2019, SQAIRZ has been proud to offer game-changing results to golfers around the world, culminating in award-winning models and three wins on the PGA Tour. As SQAIRZ continues to expand its influence beyond golf, this strategic entry into baseball marks a significant milestone, giving baseball players a competitive edge, backed by independent, clinical research. SQAIRZ’s entry into baseball not only sets a new standard for athletic footwear but also paves the way for further footwear advancements across all land-based sports.


SQAIRZ is at the forefront of performance athletic footwear, dedicated to advancing athlete stability, balance, and performance through innovative design. Renowned in the golf industry, SQAIRZ is now extending its impact across sports, proving that foundational advancements can transform the game.



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