gaming
REVOLVE AND MUUS COLLECTIVE LAUNCH MOBILE FASHION GAME, BELLEMINT IN THE U.S.
BELLEMINT IS A NEXT-GEN, MOBILE FASHION STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING
LOS ANGELES /PRNewswire/ — Revolve Group (RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, through its partnership with Muus Collective, Inc. and Griffin Gaming Partners, has launched mobile fashion game BELLEMINT in the U.S. This advanced fashion styling game integrates the renowned brand portfolios of REVOLVE and FWRD into an immersive shopping experience. As BELLEMINT‘s exclusive retail partner, REVOLVE is expanding its digital presence, offering a distinctive blend of virtual and real-world fashion, designed to deepen customer engagement and expand its reach to new audiences.
In BELLEMINT, players (known as Stylists) explore REVOLVE‘s latest collections from popular brands, including A.L.C., Andrea Iyamah, Bronx and Banco, Hemant and Nandita, Maria Lucia Hohan, Rococo Sand, and others in an interactive digital format, providing an innovative channel for style inspiration and direct purchasing. Stylists tap into self-expression by creating looks, customizing digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participating in daily styling challenges. They can connect with other stylists through voting on their looks and can follow and friend others who inspire them. As players earn their first promotion to a new stylist level in BELLEMINT, they unlock a limited-time 20% discount to shop on REVOLVE, seamlessly connecting virtual achievements with real-world rewards. This promotion-based reward system encourages players to continue refining their styling skills while engaging with REVOLVE and FWRD collections. Future updates will further integrate loyalty benefits, offering even more real-world incentives through gameplay.
What differentiates BELLEMINT is its seamless integration with the REVOLVE e-commerce platform, merging the virtual world with the real world to offer customers an aspirational, engaging, and personalized shopping experience. By tapping into the gaming world through a sophisticated and stylized platform, BELLEMINT supports REVOLVE‘s commitment to providing exclusive, interactive experiences that foster customer loyalty and drive innovation in retail.
“BELLEMINT offers an immersive and aspirational shopping journey that seamlessly merges virtual fashion with real-world trends,” said Sarah Fuchs, Co-Founder, Co-CEO, and Chair of Muus Collective. “Our initial regional launches in Canada, Australia, and New Zealand revealed a highly engaged audience that embraces self-expression and spends an average of 30 minutes a day styling, discovering, and shopping. With even more exciting features coming soon, we’re thrilled to introduce this experience to the U.S. audience—REVOLVE‘s primary market—and can’t wait to see how they unlock and embrace their perfect digital and IRL wardrobes.”
“The launch of BELLEMINT marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives. At REVOLVE, we’re committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we’re elevating our brand presence with the potential to drive measurable growth for REVOLVE and FWRD. – Michael Mente, Co-Founder and Co-CEO, REVOLVE Group Inc.
“REVOLVE and Muus designed BELLEMINT to be a digital runway for players to discover and shop curated fashion — and for brand partners to market their products to a tailored audience,” said Emily Wang, Partner and COO at Griffin Gaming Partners. “The game serves as a new medium for brands to boost product discovery and brand loyalty organically, with players repeatedly engaging with digital clothing and accessories to win outfit styling challenges. Players enter and vote on challenges as a creative form of self-expression, all the while delighting in fashion inspiration and adding real-world outfits to their cart from their favorite in-game stylists and the game’s user-generated social feed.”
“BELLEMINT is a gamified platform where creativity meets the fashion and beauty our players love, offering a unique experience they won’t find anywhere else,” said Amber Bezahler, Co-Founder and Co-CEO of Muus Collective. “We are proud to provide an inclusive experience with an unparalleled range of skin tones, hair textures, and body sizes—seamlessly aligned with REVOLVE‘s ethos. Together, we’re setting a new standard for diversity and representation in fashion gaming.”
To learn more, visit https://bellemint.com/, watch the trailer on YouTube https://www.youtube.com/watch?v=qk3n4_YShqc and download the game on iOS and Android – https://bellemint.sng.link/Dp7nc/vfvd/f5t4. Media library can be found here.
Media Contact:
[email protected]
Media Contact for Muus Collective, Inc.
[email protected]
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
About Muus Collective, Inc.
Muus Collective is an entertainment studio building community-driven, fashion-forward experiences across mobile games and e-commerce. The studio’s debut mobile fashion game, BELLEMINT, empowers players to discover inspiration, style unique looks, and share their creativity. BELLEMINT is now available for download on the App Store and Google Play. Follow the Collective at http://www.muuscollective.com.
About Griffin Gaming Partners
Griffin Gaming Partners (“GGP”) is a leading venture capital firm, focused on the global gaming market, with over $1.3 billion in assets under management. GGP invests in seed through growth stages at the intersection of content, infrastructure, social platforms, and game-related companies.
SOURCE Revolve Group, Inc.
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Tech
T-Mobile, MeetMo, and NantStudios Win Prestigious 2025 Lumiere Award for Revolutionary Las Vegas Grand Prix Formula One Fan Experience
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The world of motorsports just took a giant leap into the future! Excitement is in the air as T-Mobile, MeetMo, and NantStudios have clinched the illustrious 2025 Lumiere Award for Best Interactive Experience from the Advanced Imaging Society. This accolade is in recognition of their pioneering immersive video experience for fans at the celebrated Las Vegas Grand Prix!
A Game-Changing Experience
Imagine being able to step into a race track from the comfort of your own home, enveloped in a 360-degree augmented reality tour of the circuit, all captured in breathtaking 12K footage. Thanks to this remarkable collaboration, fans can now enjoy a race experience like never before, made possible by a spectacular fusion of 5G technology, virtual production, and artificial intelligence.
“By combining T-Mobile’s 5G Advanced Network Solutions with our real-time collaboration technology, we’ve created an immersive experience that brings fans closer to the action than ever before,” expressed Michael Mansouri, CEO of Radiant Images and MeetMo. His enthusiasm is shared by many, as this innovative project is seen as a quantum leap forward in the way motorsports are experienced.
The Technical Marvel Behind the Magic
Highlighting their technological finesse, the project transformed over 1.5TB of data into a stunningly interactive experience in mere hours—a feat that previously would have taken months. The journey began at the NantStudios headquarters in Los Angeles, where more than 10 minutes of ultra-high definition, immersive sequences were blended with telemetry and driver animation data captured tirelessly by Radiant Images’ crews in Las Vegas.
The astounding speed and efficiency were primarily powered by T-Mobile’s robust 5G infrastructure, allowing for rapid data transfers back and forth, ensuring seamless integration into the interactive app that fans could access. Chris Melus, VP of Product Management for T-Mobile’s Business Group, proudly remarked, “This collaboration broke new ground for immersive fan engagement.”
The Power of 5G
The integration of T-Mobile’s advanced network solutions turned the Las Vegas Grand Prix into a case study of innovation. With real-time capture and transmission capabilities utilizing Radiant Images’ cutting-edge 360° 12K camera car, production crews were able to capture immersive video feeds and transmit them instantaneously over the 5G network. This meant remote camera control and instant footage reviews, drastically cutting production time and resources.
Moreover, the seamless AR integration—thanks to the creative minds at NantStudios and their work with Unreal Engine—allowed the blending of virtual and real-world elements. Fans were treated to augmented reality overlays displaying real-time data, such as dashboard metrics and telemetry, all transmitted through the reliable 5G network.
Future of Fan Engagement
As Jim Chabin, President of the Advanced Imaging Society, eloquently noted, the remarkable work at the Las Vegas Grand Prix has set new standards for interactive sports entertainment. The recognition given to this innovative team underscores their commitment to pushing the envelope in immersive experiences.
Gary Marshall, Vice President of Virtual Production at NantStudios, also highlighted the project’s importance: “This recognition underscores NantStudios’ legacy of pioneering real-time VFX and virtual production achievements, reaffirming our position as a leader in modern virtual production.”
The 2025 Lumiere Award is not just a trophy; it symbolizes the melding of creativity and technology in a way that elevates the fan experience to new heights. The collaboration between T-Mobile, MeetMo, and NantStudios exemplifies a thrilling future where motorsports become more accessible, engaging, and immersive. It’s a thrilling time to be a fan, and the development teams behind this innovation have truly set a new standard for content creators everywhere.
With such defining moments in sports entertainment, we can’t help but wonder what spectacular innovations lie ahead. Buckle up; it’s going to be a wild ride!
About the Companies
MeetMo
MeetMo.io is revolutionizing how creative professionals collaborate by combining video conferencing, live streaming, and AI automation into a single, intuitive platform. With persistent virtual meeting rooms that adapt to users over time, our platform evolves into a true collaborative partner, enhancing creativity and productivity. For more information please visit: https://www.meetmo.io
Radiant Images
Radiant Images is a globally acclaimed, award-winning technology provider specializing in innovative tools and solutions for the media and entertainment industries. The company focuses on advancing cinema, immersive media, and live production. https://www.radiantimages.com
T-Mobile
T-Mobile US, Inc.(NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and indisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com
NantStudios
NantStudios is the first real time-native, full-service production house; re-imagined from the ground up to deliver exceptional creative results through next generation technologies like Virtual Production. For more information please visit: https://nantstudios.com
SOURCE MeetMo
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Community
Blizzard Entertainment Raises Over $2 Million for CureDuchenne: A Tribute to Community and Legacy
Blizzard Entertainment and World of Warcraft players raised over $2 million for CureDuchenne, honoring Mats Steen, a devoted player lost to Duchenne muscular dystrophy, while promoting awareness and community support.
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In a remarkable display of unity and compassion, Blizzard Entertainment® and the gaming community of World of Warcraft® have come together to raise over $2 million for CureDuchenne, a nonprofit dedicated to finding a cure for Duchenne muscular dystrophy (DMD). Inspired by the poignant documentary “The Remarkable Life of Ibelin,” the initiative has touched hearts and changed lives, honoring the legacy of the late Mats Steen, a devoted player known as Ibelin.
Honoring Mats Steen’s Legacy
Mats Steen, a young man from Norway, was diagnosed with Duchenne muscular dystrophy at a young age, a condition that steals muscle strength, leading to severe physical limitations and, tragically, premature death. Mats lost his life at just 25, but his journey didn’t end there; his story is one of connection, joy, and community. Through World of Warcraft, Mats discovered a vibrant world filled with friendships and adventures that transcended his physical challenges.
His family, upon his passing, uncovered the wealth of community and connection that the game provided him—a life filled with support and laughter that they had never fully appreciated. In remembrance of Mats, players worldwide adopted a limited-edition in-game pet, a fox named Reven, with all proceeds supporting the critical work of CureDuchenne.
The Impact of the Fundraising Campaign
The response from the gaming community has been nothing short of extraordinary. The opportunity to adopt Reven provided players a chance to honor Mats’ legacy while contributing to a noble cause. The campaign not only garnered significant financial support—$2 million to date—but also raised awareness about Duchenne muscular dystrophy, a condition that affects around 300,000 individuals globally.
According to Debra Miller, Founder and CEO of CureDuchenne, this partnership has been a breakthrough. “Not only has it raised critical funds for research,” she said, “but it has also generated awareness for Duchenne muscular dystrophy. The World of Warcraft community has demonstrated that gaming can be a powerful force for good.”
A Community United
The success of this fundraising initiative emphasizes the strength of the community and the impact that gaming can have in addressing real-world issues. The World of Warcraft community rallied together, showcasing the power of connection and shared purpose. The campaign reached across borders and time zones, allowing players from diverse backgrounds to unite in support of a common cause.
Holly Longdale, Executive Producer of World of Warcraft, expressed gratitude for the community’s generosity. “Your kindness helps enable the incredible work of CureDuchenne and honors the deeply impactful life of Mats Steen. We invite everyone to continue supporting CureDuchenne and to carry on Ibelin’s legacy with compassion and joy.”
The Future of Duchenne Research
The funds raised are critical for advancing research efforts aimed at finding treatments and improving care for those living with Duchenne muscular dystrophy. CureDuchenne is committed to accelerating research initiatives and to supporting families affected by this progressive disease. Their work includes funding early-stage scientific research, enhancing patient care, and providing educational resources to families.
CureDuchenne’s mission is clear: to bring treatments to everyone affected by this relentless disease, regardless of their financial status or geographical location. As the organization continues its vital work, the funding from the Blizzard partnership will play a crucial role in driving groundbreaking research forward.
The collaboration between Blizzard Entertainment and the World of Warcraft community serves as a shining example of how gaming can transcend entertainment to become a force for social good. The $2 million raised for CureDuchenne is more than a financial contribution; it symbolizes a tribute to personal legacy and a community united by purpose.
As we remember Mats Steen and cherish the friendships forged in virtual worlds, let us continue to advocate for those living with Duchenne muscular dystrophy. Together, we can harness the power of community and gaming to drive change, support vital research, and ultimately, help find a cure. If this campaign inspires you, consider supporting CureDuchenne or participating in similar initiatives within the gaming community to make a difference. For more information on how to contribute, visit CureDuchenne.
About Blizzard Entertainment, Inc.
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which Microsoft acquired (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
SOURCE CureDuchenne
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Consumer Corner
Dive Into the World of Gaming this Holiday Season
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(Family Features) During the holiday season, few things bring the same enjoyment as finding the perfect gift and watching in excitement as your loved one opens it up.
If you’re still searching for the right gift and you’ve got gamers, someone curious to try gaming or a loved one who needs a relaxing hobby on your nice list, Xbox can provide an outlet to unwind and connect with friends, regardless of where they love to play. It is all about making gaming easy to access and available for everyone – whether you love to jump on a console, PC or smart TV, it’s easy to play anywhere.
To help keep the playing experience fun andsafe, the Xbox Family Settings app for Android or iOS allows you to easily tailor the online gaming experience from anywhere, including managing screen time, filtering content, setting purchasing and communication controls and receiving weekly activity reports. These customizable settings help parents ensure the right balance of gaming with time for school, homework, sports and time with friends.
Find the full holiday guide featuring devices, games, subscriptions and more at Xbox.com.
Embark on New Gaming Adventures
With new console options joining the lineup this holiday season, there are even more ways to play the biggest games of the year like Indiana Jones and The Great Circle™ and family favorites like Minecraft. From the sleek, compact design of the Xbox Series S – 1 TB, which offers double the storage of the Xbox Series S – 512 GB and is still the smallest Xbox console ever, to the Xbox Series X – 1TB Digital Edition and the Xbox Series X – Galaxy Black Special Edition, players can enjoy Quick Resume, lightning-fast load times and gameplay of up to 120 frames per second. Pair one with a custom controller or accessory from Xbox Design Labfor a unique and personalized stocking stuffer.
Play Anywhere You Are
Wherever the holidays take you and your loved ones, a monthly membership to Xbox Game Pass Ultimate lets you dive into games like Call of Duty: Black Ops 6, Crash Bandicoot N. Sane Trilogy and Forza Motorsporton consoles, PCs and cloud with handheld devices, PCs, smart TVs and mobile phones.With access to hundreds of games across genres, it offers something for every type of player – from casual explorers to dedicated fans and everyone in between. Plus, with new titles added all the time and premium benefits like member deals and discounts of up to 20% off select games in the catalog, and up to 10% off related game add-ons, it’s truly the gift that keeps on giving.
Photo courtesy of Shutterstock (family opening gifts)
SOURCE:
Microsoft
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