Beverages
Southern California’s Stone Brewing Creates First-Ever Official Beer for USC Athletics – Stone Fight On! Pale Ale
Last Updated on September 6, 2025 by Daily News Staff
ESCONDIDO, Calif. /PRNewswire/ — The University of Southern California (USC) Athletics, announces the debut of its first-ever official craft beer, Stone Fight On! Pale Ale. The beer is brewed by Stone Brewing, the Southern California-based brewery that has been trailblazing the craft beer category with a fierce commitment to quality and freshness for 27 years. The official USC Athletics beer will be available for purchase the week of August 14, 2023.
Southern California’s Stone Brewing
Stone Fight On! Pale Ale will be distributed throughout Southern California at stores, bars, and restaurants and onsite at the Los Angeles Coliseum and the Galen Center, home of the USC Trojans. Its 16oz cans feature classic USC iconography and colors. Inside, the beer is a quintessential SoCal Pale Ale – a balanced blend of tropical and citrusy hop flavors, light-body and endlessly drinkable at 5.5% ABV. Stone’s brewers developed the beer to offer that hoppiness Southern Californians crave in a style that suits tailgates, beach days, and cheering from the stands or at home.
“USC Athletics has been seeking the perfect beer partner – a regional brand that would be meaningful to our fans and add to the gameday experience,” explained Drew DeHart, Vice President/General Manager, USC Sports Properties and Playfly Sports. “Stone really nailed a Pale Ale that’s representative of the SoCal craft beer scene, and easy drinking too. We’re honored to see our USC colors, marks and Trojan alongside the Stone Gargoyle.”
“Stone beers are popular nationwide and across the globe, but SoCal is where we started and is home to our biggest population of fans,” explained Erin Smith, Stone Brewing SVP of Marketing. “We’re thrilled at the opportunity to create a beer that instills local pride in that cross-section of craft beer drinkers and USC fans and alumni. It’s our hope that this beer is enjoyed year-round for its incredible flavor, and that it truly adds to the gameday experience across all USC sports.”
Find the beer online via Stone’s Beer Finder, Find.StoneBrewing.com or order it online for delivery in California and select states via Shop.StoneBrewing.com.
FIGHT ON!
ABOUT STONE BREWING
Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company’s long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter.
ABOUT USC SPORTS PROPERTIES
USC Sports Properties is the locally-based, exclusive multimedia rightsholder for USC Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the USC Sports Properties team connects brands to USC’s passionate and deeply-rooted fanbase. Through broadcast, in-arena, experiential, and technology-based marketing and media solutions, Playfly Sports Properties’ fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports.
Connect with the USC Sports Properties team by visiting www.playfly.com/properties.
ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
SOURCE Stone Brewing
Author
Foodie News
illy Launches Art of Dining Series With Chef-Led Events Across Major U.S. Cities
illy has launched its Art of Dining Series, a year-long program pairing chef-led tasting menus with its signature coffee blend in major U.S. cities.
Last Updated on May 4, 2026 by Daily News Staff
illy is bringing coffee and fine dining together with its new Art of Dining Series, a year-long program featuring chef-led dining experiences in cities including Miami, New York, Los Angeles, and San Francisco.
The series launched in March with a dinner at Boia De in Miami and will continue with curated events built around custom tasting menus inspired by illy’s signature blend. One of the upcoming stops is set for June in San Francisco at Wolfsbane, where illy Chef Ambassador Rupert Blease will create a menu inspired by his own bespoke illy blend.
The company says the program is designed to create immersive, in-person experiences that connect guests with the illy brand through flavor, atmosphere, and hospitality. The launch also builds on illy’s broader gastronomy strategy, including its Chef Ambassador program and its role as the exclusive coffee partner of World’s 50 Best Restaurants for the past four years.
Founded in Trieste, Italy, in 1933, illy is known for its 100% Arabica coffee blend and global presence in more than 140 countries.
Source: illycaffè via PR Newswire
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At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
Last Updated on May 4, 2026 by Daily News Staff
Bold Beverages to Elevate Cinco de Mayo Celebrations
(Feature Impact) Few things say Cinco de Mayo like festive drinks and a lively atmosphere. This year, give your glass a signature chile-lime kick and turn every sip into a celebration.
Elevating classic beverages is effortless with the bold trifecta of chile peppers, lime and sea salt – the perfectly balanced blend that delivers tangy, zesty and mildly spicy notes to take drinks from ordinary to unforgettable.
Raise a glass with these easy, at-home recipes designed to make even novice mixologists feel like pros. For a refreshing option, try a vibrant Watermelon Agua Fresca that combines the natural sweetness of fresh watermelon with the irresistible kick of Tajín’s Chamoy Sauce and a rim of its Clásico Seasoning for a craveable finish.
If you love the timeless taste of a margarita, the Spicy Jalapeno Margarita is a perfect choice, bringing bar-quality flavor to your celebration in just a few simple steps.
Both beverages feature a Tajín Clásico Seasoning rimmer that adds eye-catching color and a burst of flavor, complementing the sweetness of fresh fruit. Citrus like orange and lime, tropical options such as pineapple and mango, and melons including cantaloupe, watermelon and honeydew all pair beautifully. It’s an easy, fun way to add a pop of color and make everything from orange juice to fruity mocktails feel festive and special.
With a little prep, you can turn Cinco de Mayo into a truly unforgettable fiesta. For more swoon-worthy recipes ideas, visit Tajin.com.
Watermelon Agua Fresca
- 2 cups fresh watermelon, cubed
- 1 ounce fresh lime juice
- 1/2 ounce agave syrup (optional)
- 1/2 cup cold water
- ice
Rim:
Garnish:
- lime slice
- watermelon slice
- Dip glass into Tajín Chamoy Sauce then into Tajín Clásico Seasoning.
- In blender, blend fresh watermelon cubes; lime juice; agave syrup, if using; and cold water until smooth and well combined.
- Fill prepared glass with ice and pour watermelon mixture into glass.
- Sprinkle with pinch of classic seasoning on top.
- Garnish with lime slice and watermelon slice.
Spicy Jalapeno Margarita
- 2 slices fresh jalapeno
- 1 ounce fresh lime juice
- 2 ounces blanco tequila
- 1 ounce orange liqueur
- 1/2 ounces agave syrup
- ice
Rim:
Garnish:
- jalapeno slice or lime wheel
- To rim glass, brush Tajín Chile Lime Sauce on side of glass then dip into Tajín Clásico Seasoning to coat. Set aside.
- In shaker, muddle jalapeno slices with lime juice to release heat and flavor.
- Add tequila, orange liqueur and agave syrup. Fill with ice and shake vigorously 10-15 seconds.
- Fill prepared glass with ice and strain margarita into glass.
- Garnish with lime wedge and jalapeno slice.
SOURCE:
Tajin
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
Beverages
Heidi Klum Fronts GREY GOOSE “Devil Wears Prada 2” Push Featuring The Devil’s Roast Cocktail
GREY GOOSE is stepping into the spotlight with a new collaboration tied to 20th Century Studios’ “The Devil Wears Prada 2,” arriving exclusively in theaters May 1. The French vodka brand is rolling out a multi-platform campaign that blends fashion, film, and cocktail cultureand it’s led by supermodel and Emmy-winning television personality Heidi Klum.
The partnership includes celeb-forward social content, immersive pop-ups, in-theater cocktail activations, and limited-edition packaging inspired by the highly anticipated sequelwhich returns more than 20 years after the original film became a defining pop-culture moment.
Klum stars in an original content piece created with BBH USA, set inside the world of “The Devil Wears Prada 2.” The spot spotlights The Devil’s Roast, a GREY GOOSE twist on Miranda Priestly’s iconic coffee order from the first film, reimagined as an espresso martini-style cocktail. Klum draws a line between Runway Magazine’s exacting standards and the craftsmanship behind the collaboration.
The Devil’s Roast is positioned as the campaign’s signature serve: made with GREY GOOSE vodka, espresso, coffee liqueur, a pinch of salt, and finished with three gold-dusted coffee beans. Fans can try it at GREY GOOSE Devil’s Roast pop-ups in New York City on April 14, 21, and 23 at Zuccotti Park and Manhattan West Plaza, paired with gold-dusted popcorn. Select theaters nationwide will also feature specialty GREY GOOSE cocktails when the film opens.
Additional U.S. elements include New York City out-of-home billboards and a limited-edition GREY GOOSE specialty box available starting April 1 at retailers nationwide.
SIP RESPONSIBLY.
Source: GREY GOOSE (PRNewswire, Mar 17, 2026)
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Discover what’s fresh, flavorful, and worth talking about in STM Daily News’ Food and Drink section. From restaurant openings and beverage trends to seasonal recipes and culinary events, this section brings readers a lively mix of food culture, community stories, and delicious inspiration. Whether you’re looking for the latest industry buzz or your next great bite, Food and Drink is your go-to source for stories that satisfy.
