Beverages
Southern California’s Stone Brewing Creates First-Ever Official Beer for USC Athletics – Stone Fight On! Pale Ale
ESCONDIDO, Calif. /PRNewswire/ — The University of Southern California (USC) Athletics, announces the debut of its first-ever official craft beer, Stone Fight On! Pale Ale. The beer is brewed by Stone Brewing, the Southern California-based brewery that has been trailblazing the craft beer category with a fierce commitment to quality and freshness for 27 years. The official USC Athletics beer will be available for purchase the week of August 14, 2023.
Stone Fight On! Pale Ale will be distributed throughout Southern California at stores, bars, and restaurants and onsite at the Los Angeles Coliseum and the Galen Center, home of the USC Trojans. Its 16oz cans feature classic USC iconography and colors. Inside, the beer is a quintessential SoCal Pale Ale – a balanced blend of tropical and citrusy hop flavors, light-body and endlessly drinkable at 5.5% ABV. Stone’s brewers developed the beer to offer that hoppiness Southern Californians crave in a style that suits tailgates, beach days, and cheering from the stands or at home.
“USC Athletics has been seeking the perfect beer partner – a regional brand that would be meaningful to our fans and add to the gameday experience,” explained Drew DeHart, Vice President/General Manager, USC Sports Properties and Playfly Sports. “Stone really nailed a Pale Ale that’s representative of the SoCal craft beer scene, and easy drinking too. We’re honored to see our USC colors, marks and Trojan alongside the Stone Gargoyle.”
“Stone beers are popular nationwide and across the globe, but SoCal is where we started and is home to our biggest population of fans,” explained Erin Smith, Stone Brewing SVP of Marketing. “We’re thrilled at the opportunity to create a beer that instills local pride in that cross-section of craft beer drinkers and USC fans and alumni. It’s our hope that this beer is enjoyed year-round for its incredible flavor, and that it truly adds to the gameday experience across all USC sports.”
Find the beer online via Stone’s Beer Finder, Find.StoneBrewing.com or order it online for delivery in California and select states via Shop.StoneBrewing.com.
FIGHT ON!
ABOUT STONE BREWING
Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company’s long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter.
ABOUT USC SPORTS PROPERTIES
USC Sports Properties is the locally-based, exclusive multimedia rightsholder for USC Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the USC Sports Properties team connects brands to USC’s passionate and deeply-rooted fanbase. Through broadcast, in-arena, experiential, and technology-based marketing and media solutions, Playfly Sports Properties’ fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports.
Connect with the USC Sports Properties team by visiting www.playfly.com/properties.
ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
SOURCE Stone Brewing
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Sports
College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine in Tampa, Florida
Global Health and Wellness Leader Brings 20 Years of Expertise in Performance Nutrition to Empower Female Athletes
LOS ANGELES /PRNewswire/ — Herbalife, a premier health and wellness company, community and platform, today announced it is the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine, scheduled for Friday, April 4. The inaugural event will provide basketball players with an unprecedented platform to showcase their talents and gain visibility from scouts and recruiters, opening doors to new opportunities in their careers. With over two decades of experience supporting professional athletes globally, Herbalife will bring its expertise in personalized nutrition and hydration strategies, offering athletes at the combine access to world-class resources and products.Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://ir.herbalife.com. About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook). SOURCE Herbalife
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Food and Beverage
Cool Down This Summer with a Sweet Slushie

Cool Down This Summer with a Sweet Slushie
(Family Features) Each season throughout the year seems to have its own “flavor,” and summer is no exception. Hamburgers and hot dogs off the grill, refreshing watermelon at snack time and cool, delicious ice cream on warm evenings. While many people think of sweetpotatoes during the holidays, you can make this sweet vegetable a key ingredient all year-round – including summertime. As one of the most versatile veggies you can find, they’re easy to add to a variety of recipes while enhancing flavor and boosting nutrition content. Sweetpotatoes can be your summer staple in both simple and elevated recipes alike, as well as in both sweet and savory dishes. They can be cooked or prepared in several ways: on the stove, baked, microwaved, grilled or slow cooked. Or, for an easy way to cool down in the heat, try them in a creamy drink like this Sweetpotato Summer Slushie. It may surprise you, but sweetpotatoes are ideal for sipping – smoothies and cocktails are both crowd-pleasers, especially during sweltering summer days. This refreshing treat can be made with or without the boozy kick; just break out the blender and kick back in the sunshine. To discover more ways to cook and enjoy sweetpotatoes all summer long, visit ncsweetpotatoes.com.Watch video to see how to make this recipe!

- 1 cup cooked, mashed North Carolina Sweetpotatoes
- 1 cup pineapple juice
- 1/2 cup orange juice
- 1/4 cup lemon juice
- 1/4 cup coconut milk
- 2-3 tablespoons simple syrup or honey (adjust to taste)
- 1 teaspoon vanilla extract
- 2 cups crushed ice
- 2 ounces spiced rum, coconut rum or bourbon (optional)
- pineapple slices or orange wedges, for garnish (optional)
- In blender, blend sweetpotatoes, pineapple juice, orange juice, lemon juice, coconut milk, simple syrup or honey, vanilla extract and ice until smooth and slushy.
- Pour into glasses and serve.
- For alcoholic version: Add spiced rum, coconut rum or bourbon after blending. Pulse in blender or stir after blending for layered effect.
- Garnish with pineapple slices or orange wedges, if desired.
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Food and Beverage
MUTANT SAYS “GET YOUR GREENS FOR BIGGER GAINS”
Hardcore sports nutrition company debuts epic superfood drink mix, Big Greens, at The Arnold Sports Festival
PORT COQUITLAM, BC /PRNewswire/ — Fit Foods Ltd., a leading Canadian-based sports nutrition company in the bodybuilding and fitness industry for those born different, knows what drives the hardcore. Those who live for the iron—wrapping their hands around the weights, prepping for the set, grinding out the reps, and scaring their best into submission—aren’t content with average. They bring a relentless, hardcore attitude because it fuels their existence. They stand out in the crowd, united by muscle, and they’re hungry for more. MUTANT gets it. That’s why they craft serious supplements and quality apparel with kick-ass purpose, built solely for those who refuse to settle. And now, they’re unveiling their latest weapon: Big Greens, debuting at The Arnold Sports Festival in Columbus, Ohio.
Big Greens is an epic superfoods drink mix that isn’t for the faint-hearted. Big Greens is the greenest greens on the market, engineered to support immune system function, muscle recovery, proper muscle contractions, and a reduction in oxidative stress—because those who live this lifestyle demand more than the basics. Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66® ashwagandha, DE111® probiotic, and over 40 superfoods. This is manufacturer-direct, multi-award-winning innovation from a team that lives the grind just as fiercely as their fans.
“Your mother always told you to eat your greens, so we made the greenest greens out there: easy, quick, and built for you to drink alone or stack with your favorite protein powder. This isn’t some watered-down drink mix — just look at the label — it’s for those who dominate and who push their limits in the gym and beyond,” said MUTANT President and CEO Jim McMahon. “They don’t just train, eat, and sleep—they attack every rep to be their best. Big Greens is built for them and to harness their discipline in a convenient way that also helps with better recovery.”
Fans eager to step up can visit MUTANT at The Arnold Sports Festival, booth 1245, to learn more, sample Big Greens, and enter for a chance to win epic prizes. They can also join a special meet-and-greet with Mitchell Hooper, the 2x Defending Arnold Strongman Champion and Strongest Man on Earth, on Sunday at 10 a.m. Big Greens hits shelves in May 2025, available online and at select retailers nationwide, including GNC stores. Each 10.4-ounce bottle delivers 30 servings of pure intensity, featuring innovative blends like 4,525 mg of Land & Sea Greens Giga Blend, 1,239 mg of Superfood Phyto Blend, 821 mg of Daily Reset Blend, and 725 mg of Pre and Probiotics / Digestive Blend.
For those born different, born hardcore, MUTANT’s got their back. Visit www.mutantnation.com for more on Big Greens and the MUTANT lifestyle.
About Fit Foods Ltd
Fit Foods Ltd, a world-class manufacturer of sports nutrition proteins and other supplements, specializing in powders. Its extensive variety of products and formulas has earned it international recognition for superior-tasting quality products and has resulted in a leading position in the marketplace. Fit Foods brands are distributed worldwide in 70+ countries. Its Canada based manufacturing facilities are GMP compliant, NHP site licensed (#300341), CFIA licensed (4420), US FDA licensed, and Certified Organic by PACS (#16-463). MUTANT is one of the companies most beloved brands.
SOURCE Fit Foods Ltd.
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