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PEPSI® ANNOUNCE FOOTBALL STAR JACK GREALISH AS GLOBAL BRAND AMBASSADOR IN MULTI-YEAR PARTNERSHIP

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  • The star takes center stage in upcoming football campaign as Pepsi® continues to unlock enjoyment for fans
  • Jack joins Pepsi’s star-studded group of global brand ambassadors, including Vini Jr., Son Heung-min and Leah Williamson

LONDON, April 26, 2024 /PRNewswire/ — Pepsi has today unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.

Jack will take centre stage in Pepsi’s soon-to-be-announced global football campaign. The campaign will build on Pepsi’s signature approach to football by creating unexpected and unrivalled football experiences for worldwide fans seeking to enjoy more of the beautiful game.

Jack Grealish joins Pepsi’s incredible roster of globally recognised talent, which already includes winger Vinicius Jr., Son Heung-min, and Leah Williamson.

All four players are set to appear in Pepsi’s forthcoming global advertising campaign, battling it out for street football supremacy. Jack and Pepsi have many plans in store that will bring the joy of football to fans throughout the year focused on the pleasure he takes from playing the beautiful game.

Jack Grealish, said: “I’m buzzing to partner with Pepsi as a global brand ambassador. Pepsi has a great heritage working with the biggest names in world football, and I’m excited to join their mission to unlock enjoyment for football fans around the world and encourage everyone to play the beautiful game!”

Eric Melis, VP of Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: “Jack is renowned worldwide for his incredible football skills and the enjoyment he takes from the game. We celebrate those who personify our attitude on and off the pitch and can’t wait for him to support us in bringing more enjoyment to football fans around the world as part of the Pepsi family.”

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo (NASDAQ: PEP) generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter)InstagramFacebook, and LinkedIn @PepsiCo.


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SAVANNAH BUFFETT NAMED GODMOTHER OF MARGARITAVILLE AT SEA ISLANDER

Daughter of Late Jimmy Buffett To Join Christening Ceremony in June

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TAMPA, Fla., May 15, 2024 /PRNewswire/ — Margaritaville at Sea has named Savannah Buffett, daughter of the late singer, songwriter, best-selling author, and sailor Jimmy Buffett, as Godmother of its newest ship, Margaritaville at Sea Islander. Debuting in June, the inaugural sailing will take place June 14 on a 4-night itinerary from Port Tampa Bay, featuring a stop in Cozumel, Mexico and two fun-filled sea days.

The daughter of the late Jimmy Buffett will be joining the christening ceremony in June.
Savannah Buffett (Photo Credit: Christopher Wray-McCann)

“I’m beyond excited to be named Godmother of Margaritaville at Sea Islander and look forward to rendering the right concoction of love and luck so she may plow the seas amidst smooth, untroubled waters in search of that one particular harbor,” exclaimed Savannah Buffett.  “As a descendent of captains and boat builders, I accept this honor in tribute to the legacy of my seafaring ancestors. Cheers to many a lovely cruise!”

Savannah spent much of her childhood traveling on seaplanes, sailboats, and tour buses with her father. Raised amidst the rhythm of the waves and the allure of sandy shores, Savannah’s childhood was immersed in maritime culture.

From acting and literature to music history and photography, she delved into a myriad of disciplines, drawing inspiration from her father’s diverse range of talents. Throughout her career, she’s worn numerous hats, serving as a creative and musical consultant, hosting her own radio show on SiriusXM’s Radio Margaritaville, and co-authoring two children’s books with her father, “Jolly Mon” and “Trouble Dolls.” Amidst her array of achievements and passion for discovery, Savannah holds her lifelong bond with her father as her most beloved treasure.

“Jimmy would be thrilled that Savannah is the Godmother of the Islander,” noted John Cohlan, CEO of Margaritaville Holdings and Buffett’s partner of 28 years. “With his eldest daughter holding this honor, the christening of the Islander will be a very, very special day for all of us.”

With four to seven-night cruises to Key West, Cozumel, and Progreso, Margaritaville at Sea Islander will span 12 passenger decks accommodating 2,650 passengers. The more than 250,000 guests who have sailed aboard the Palm Beach-based Margaritaville at Sea Paradise will find several familiar favorites, including Paradise Pickleball at Sea, Frank and Lola’s Pizzeria, and Cheeseburger in Paradise as well as unforgettable new spaces and experiences to explore like the world’s only three-story LandShark Bar, Mexican Cutie Cantina, a Margaritaville-inspired cornhole and mini-golf course, and new family-friendly spaces like the Caribbean Amphibian Play Pad and Slide.

“We are honored to have Savannah as the Godmother of the Islander as she embodies the lifestyle Jimmy was passionate about: life on the water, great food, entertainment, and everything our guests have come to enjoy while vacationing with Margaritaville at Sea,” shared Christopher Ivy, CEO of Margaritaville at Sea.

Currently finalizing an extensive transformation, Margaritaville at Sea has redesigned all 1,105 staterooms with all new furnishings and custom styling reminiscent of the sand, sea, and sky. With more than 700 Breezy Balcony staterooms, Grand Terrace Suites, luxurious Corner Suites, and ultra-exclusive Signature Grand Suites, couples, families, and friends alike can chase the sunset from their spacious balconies with endless gulf breezes.

Guests can visit MargaritavilleatSea.com for more information and reservations. Stay up to date with ship offers, special events, and more by following Margaritaville at Sea on Facebook and Instagram.

About Margaritaville at Sea 
Margaritaville at Sea brings Margaritaville’s iconic hospitality to the open ocean for a one-of-a-kind offshore vacation experience. The cruise line’s maiden vessel, the Margaritaville at Sea Paradise, offers easy-breezy getaways from Palm Beach to Grand Bahama Island, while the new flagship vessel, the Margaritaville at Sea Islander, will set sail June 2024 out of Port Tampa Bay on four- and five-night adventures to Key West and Mexico and six- and seven-night voyages in 2025 to island hot spots of Belize, Jamaica and Grand Cayman. Guests aboard Margaritaville at Sea can relax and unwind in comfort, featuring a range of fully redesigned suites, and balcony, ocean view and interior staterooms dressed in nautical details and colors inspired by the sea, sand, and sky. The ships also feature numerous inclusive and specialty dining restaurants centered around chef-crafted, island-inspired cuisine, uniquely themed bars and lounges that provide non-stop live entertainment paired with premium cocktails, kids’ clubs and arcades, the action-packed Margaritaville Casino, the St. Somewhere Spa & Salon, multiple pools, hot tubs, and plenty of quiet spaces to soak up the Caribbean sun. Sail away to an island state of mind at MargaritavilleAtSea.com.

SOURCE Margaritaville at Sea

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Beverages

International Delight Introduces Cold Foam: Elevate Your Coffee Experience at Home

Experience the premium coffee shop taste at home with International Delight’s Cold Foam, the innovative way to elevate your coffee creations.

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Hey coffee lovers and flavour enthusiasts! Get ready to elevate your coffee game at home with International Delight’s newest and first-to-market innovation, Cold Foam. This exciting launch brings the indulgent coffee shop experience right to your doorstep without breaking the bank.

On April 8, 2024, International Delight introduced Canadians to Cold Foam, a unique product that effortlessly elevates your coffee creations. It’s as easy as 1-2-3: shake it, foam it, and sip it! In just a few simple steps, you can transform any hot or cold coffee into a foaming delicious (yes, you read that right) coffee shop drink.

"Image: International Delight Cold Foam Can - Elevate your coffee experience at home with International Delight's new Cold Foam product."
International Delight Canada (CNW Group/Danone Canada)

International Delight listened to the desires of coffee lovers and delivered a game-changing product. With Cold Foam, they have revolutionized the at-home coffee experience, creating a multi-sensorial product that offers satisfying flavors and textures. Now, you can enjoy a premium coffee shop-style drink from the comfort of your own home.

Recognizing the rising popularity of cold foam in coffee shops and the growing number of consumers looking to recreate these specialty drinks at home, International Delight saw an opportunity. They took inspiration from social media, where coffee lovers seek unique creations, and developed their innovative Cold Foam product. Not only is it distinct to the brand, but it is also a first-of-its-kind offering on grocery shelves in Canada.

Indulgence is the name of the game with International Delight Cold Foam. Available in two fan-favorite flavors, French Vanilla and Caramel Macchiato, this coffee shop-style foam topper adds a creamy and foamy touch to your hot or cold coffee. Watch as it gradually mixes the creamer into your cup, creating a one-of-a-kind, indulgent experience. The best part? No frothers or extra tools needed! International Delight fans can enjoy their beloved foamy flavor hassle-free.

Starting in April 2024, you can find International Delight Cold Foam in major Canadian retailers nationwide. With just one can, you’ll enhance over 20 coffees and enjoy the delightful flavor at your fingertips. To celebrate, International Delight is running a pop-up sampling activation at the Toronto Eaton Centre in Toronto, Ontario, where you can grab free samples of cold brew coffee with Cold Foam from April 29th to May 5th, 2024.

Cold Foam is just the latest addition to International Delight’s commitment to delivering exciting coffee enhancing products that can’t be found anywhere else. So, coffee enthusiasts, get ready to sip, foam, and indulge with International Delight Cold Foam. Your at-home coffee experience will never be the same again!

https://prnmedia.prnewswire.com/news-releases/it-s-foaming-delicious-international-delight-r-launches-first-to-market-innovation-in-canada-with-new-cold-foam-826651458.html

Visit www.InternationalDelight.ca and follow @internationaldelightca on Instagram and @internationaldelightca on TikTok to stay tuned on what’s next!

About International Delight Canada
International Delight® Canada has been transforming cups of coffee into moments that spark joy through one-of-a-kind, bold coffee enhancers and iced coffee flavours. By uniting people with smooth and rich flavours that add flavour to your cup and your life, International Delight Canada brings people together over a cup of coffee, creating opportunities for connection, inclusion and celebration. International Delight Canada coffee enhancers and iced coffees are available Canada-wide at major grocery retailers, convenience stores, and mass merchandisers across Canada. For more information, visit www.InternationalDelight.ca.

About Danone Canada
Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products, and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Stok®, International Delight®, evian® and more. For more information, connect with Danone Canada online at www.danone.ca, and on FacebookTwitter,  or LinkedIn.

1 Source: “Coffee and RTD Coffee, US 2021” Mintel, August 2021

SOURCE Danone Canada


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Beverages

Introducing Bikini Island: A Spirits-Based, Ready-to-Drink Canned Cocktail with Nuclear Flavor

Party Like It’s the End of the World with Four Explosive Flavors and only 100 Calories per Can

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LOUISVILLE, Ky. /PRNewswire/ — Bikini Island has now landed, and it’s here to deliver nuclear flavor! The new line of ready-to-drink cocktails contains 5% ABV and just 100 calories per can. Launching with four refreshingly bold flavors, Bikini Island offers consumers a better-for-you RTD that features real spirits and explosive taste.

Bikini Island will launch in select markets mid-April, and nationwide later this year, retailing at $19.99 for a Variety Pack of eight canned cocktails featuring four explosive flavors: Citrus Charge – vodka based, Blue Razz Explosion – vodka base, Watermelon Blast – tequila based, and Nuclear Pineapple – rum based.

With the spirits-based RTD category growing 55% in the last year alone, consumers are showing a clear preference for premiumization in addition to seeking out full-flavor (IWSR, 2023). There is an opportunity in the better-for-you space with current options lacking excitement and flavor. Consumers want the real deal with spirits-based products and when picking something off the shelves, however, they’re often forced to pick between great tasting flavor or lower calorie option – until now.

“Consumers are leading more health-conscious lifestyles, but that doesn’t mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.”

“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over 2x” said Deubler. “Bikini Island is an explosive brand and we’re excited to see the response!”

Inspired by the historical events at Bikini Island in the 1940’s and 50’s that led the world into the atomic and nuclear era, Bikini Island Cocktail Company is now bringing the seltzer world into explosive nuclear flavors at 100 calories a can.

Party Like It’s The End Of The World – Follow Us On Instagram: @drink_bikini_island

ABOUT ATOMIC BRANDS
The privately-owned Chicago-based Atomic Brands was founded in 2006 with a focus on creating products that people want with exceptional and uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, the premium coffee-flavored whiskey, Kentucky Coffee and Bikini Island, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions. For more information, please visit atomic-brands.com

SOURCE Atomic Brands


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