Kinective Media by United Airlines is the only media network that uses insights from travel behaviors to connect customers to personalized advertising, experiences and offers from leading brands

Advertising technology platform uses United’s data to create anonymized audience segments that marketers can reach on the airline’s mobile app, inflight entertainment screens and more

United is already working with dozens of global brands and agencies including Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts and Dentsu

Commercial launch planned at Cannes Lions International Festival of Creativity

CHICAGO /PRNewswire/ — United Airlines today announced the launch of Kinective Media by United Airlines – the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.

The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United’s award-winning mobile app and inflight entertainment screens. And the airline expects its MileagePlus® members will receive additional value through more personalized and real-time offers and experiences that drive even greater loyalty.

Kinective Media is already working with brands such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as agency groups like Dentsu. The focus is on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media brands and travel.

Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.

“We’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale,” said Richard Nunn, CEO of MileagePlus. “Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that’s highly personalized and relevant, and we’re already seeing impressive results. There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that’s valuable, effective and personalized.”

Kinective Media aims to enhance the travel experience while growing the trust that travelers place in United. Advertisers cannot access the personally identifiable information of United customers – instead, Kinective Media leverages the insights of U.S. customers aged 18 and over to create aggregated and anonymized audience segments that it offers to Kinective Media advertisers. All U.S. customers have the option to opt-out of Kinective Media targeted advertising at any time.

United’s Mobile App and Inflight Entertainment Screens

Kinective Media partners can scale their content through two of United’s most impactful media channels, among others: its award-winning mobile app and the growing number of inflight entertainment screens across the airline’s fleet, which are among the most addressable media assets in the industry.

• The United Mobile App – United has the world’s most downloaded airline mobile app, with 110+ million total downloads across IOS & Android and nearly 100 million sessions per month.
  
• United continually seeks to add new, industry-first features to help travelers save time and make the travel experience even easier including the ability to automatically switch from a middle seat to a window or aisle if it becomes available by choosing a seat preference in the seat map, and live personalized flight notifications with Live Activities for iPhone.
  
• Seatback Entertainment – United has nearly 100,000 seatback screens across its fleet, with plans to grow these numbers as the airline takes delivery of new airplanes and retrofits existing aircraft as part of its United Next plan.
  
  There is the potential for 3.5 hours of attention per traveler, based on average flight time. United’s seatback screen content – which is also available on customer’s personal devices –includes free access to more than 2,800 movies and shows, as well as a new 3D moving map, personalized connecting gate information and digitized food and drink menus. The inflight content is available in more than 20 different languages.
  
  The new United signature interiors include 16-inch HD touch screens in each United Polaris® business class seat, 13-inch screens in every first class seat and 10-inch screens in every United Economy seat.

For more information about Kinective Media by United Airlines, visit http://kinectivemedia.com.

About MileagePlus

MileagePlus is one of the most valuable airline loyalty programs in the world with nearly 40 million active members, and more than 100 program partners. In 2020, United pioneered an industry-first transaction when it secured financing against MileagePlus and today some analysts value the program at more than $22 billion. Over the past several years, United has continually improved MileagePlus including a change so that miles never expire, the introduction of PlusPoints, an industry-leading upgrade benefit for Premier® members and most recently, a feature that lets members ‘pool’ their miles into a shared account to maximize the options for group trips.

About United

At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world as measured by available seat miles. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol “UAL”.

SOURCE United Airlines

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5 consejos para viajar con problemas de salud

(Family Features) Desde estancias vacacionales y viajes por carretera hasta escapadas al Caribe y cruceros costeros, el verano ofrece la oportunidad de escapar y relajarse con unas vacaciones muy necesarias (y merecidas). Sin embargo, para las personas que viven con problemas de salud como enfermedades cardíacas o ataque cerebral, salir de casa puede plantear desafíos especiales.

A medida que la temporada de viajes toma forma, los expertos de la American Heart Association, que celebra 100 años de servicio para salvar vidas como la principal organización sin ánimo de lucro del mundo centrada en la salud del corazón y el cerebro para todos, recomiendan algunas consejos importantes para facilitar los problemas mientras viaja.

“Al acercarse el verano, muchas personas viajarán para pasar momentos preciados con familiares y amigos, o tal vez simplemente para disfrutar de un poco de relajación en la playa”, dijo Gladys Velarde, M.D., FAHA, profesora de medicina y voluntaria nacional de la American Heart Association. “No siempre es tan sencillo para las personas que padecen enfermedades crónicas que requieren múltiples medicamentos o equipo médico especial. También hay consideraciones sobre cómo mantener la salud y no correr un mayor riesgo”.

Velarde dijo que eso no significa que viajar esté prohibido si se tiene una condición de salud crónica. Un poco de planificación y preparación pueden reducir el estrés y prepararle para su próxima gran aventura.

Consulte con su proveedor de atención médica
Hable con su médico de atención primaria o especialista sobre sus planes de viaje y cualquier consideración especial relacionada con su salud. Él o ella puede ofrecerle orientación sobre las restricciones o precauciones que debe tener en cuenta. Lleve una lista de todos los medicamentos, incluidas las dosis y la información de farmacia. También considere llevar una copia de los registros médicos clave y una lista de números de teléfono, incluidos sus médicos y contactos de emergencia.

Gestione sus medicamentos
Asegúrese de que los medicamentos estén claramente etiquetados y de haber empacado lo suficiente para todo el viaje. Si viaja a través de zonas horarias, solicite la ayuda de su proveedor de atención médica para ajustar los horarios de los medicamentos. Algunos medicamentos requieren refrigeración; investigue cómo empacarlos adecuadamente según la seguridad del aeropuerto y asegúrese de tener un refrigerador en su alojamiento.

Plan de transporte
Ya sea que viaje en avión, autobús, tren, crucero u otro medio, es fundamental planificar con anticipación el equipo médico especial. Por ejemplo, si utiliza una silla de ruedas, un andador u otro tipo de asistencia para desplazarse, es posible que deba consultar con la compañía de viajes para saber cómo transportar adecuadamente sus dispositivos.

Domine el aeropuerto
Durante esta temporada de viajes especialmente ocupada, planificar con anticipación puede hacer que la experiencia en el aeropuerto sea más fácil. Si tiene un marcapasos o un desfibrilador automático implantable, es posible que deba pasar por un control de seguridad especial. Caminar por una terminal abarrotada puede pasar factura, así que considere solicitar una silla de ruedas o un carrito de cortesía para llegar a la puerta de embarque al reservar su boleto.

Los vuelos largos pueden aumentar el riesgo de sufrir coágulos sanguíneos, incluidas la trombosis venosa profunda y la embolia pulmonar. Considere usar calcetines de compresión y caminar por la cabina mientras sea seguro y esté permitido para ayudar a mejorar su circulación.

Conozca los signos
Si bien siempre es importante conocer los signos de un ataque cardíaco, ataque cerebral o paro cardíaco, es particularmente importante cuando se está fuera de casa. Si usted o alguien con quien está experimenta síntomas, llame al 911. Muchos aeropuertos incluso ofrecen quioscos donde puede aprender RCP con sólo las manos mientras espera su vuelo.

“La condición de cada individuo es única y usted querrá adaptar sus planes de viaje a sus necesidades específicas”, dijo Velarde. “Si se toma un poco de tiempo para planificar y prepararse, sus vacaciones pueden ser justo lo que recetó el médico para ayudarle a relajarse y recargar energías”.

Obtenga más información sobre viajes saludables en Heart.org.

Foto cortesía de Shutterstock

SOURCE:
American Heart Association

WHITEFIELD, N.H. /PRNewswire/ — Set amid the stunning peaks of the White Mountains, Mountain View Grand Resort and Spa launched its lineup of summer events, activities, packages, and special offers. This season, guests can indulge in a variety of outdoor thrills, family fun, and engaging farm experiences, making this four-seasons retreat the perfect destination for summer excitement.

Summer Events
Celebration is in the air at Mountain View Grand this summer. The resort will celebrate Father’s Day with a host of events designed to honor and delight dads. The weekend will begin with “Donuts With Dad,” offering complimentary donuts, coffee, and juice. Throughout the weekend, fathers will be invited to golf for free when accompanied by their children, providing an opportunity for family bonding on the resort’s scenic course. In addition to golfing, a range of family-friendly activities are available to make this Father’s Day one to remember.

This 4^th of July weekend, Mountain View Grand will host an Independence Day celebration. The weekend will include poolside relaxation, family lawn games, pickleball and tennis, and Teen Movie Nights. On July 6, the festivities ramp up with an enchanting animal parade; Red, White, and Blue BBQ; and a spectacular fireworks display.

Interactive Farm Experiences and Outdoor Adventures
With more than 1,700 acres, Mountain View Grand provides ample opportunities for exploration and adventure. Guests can hike and mountain bike various trails and take part in educational programming at Mountain View Farm. Some highlights include Meet the Farmer, an interactive session with the resort’s farmer to learn more about the animals and gain insights into farm life; Chicken Chats, an engaging program that lets guests gather fresh eggs and enjoy the charming antics of the farm’s feathered residents; and Llama + Goat Experience, a fun meet-and-greet with furry friends and a picnic lunch.

Special Offers
Mountain View Grand is also rolling out several special offers to enhance the summer fun. The Weathervane Theatre Experience includes a complimentary dessert when dining at Harvest Tavern or Bar either before or after a show at the theater. Guests simply present their ticket stub or online receipt to take advantage of the offer, available June through October.

Now that Mountain View Golf Course is open for the season, golf enthusiasts can benefit from the daily special—Twilight Tee Time. From Sunday through Wednesday, starting at 3pm, guests can play nine holes for only $28, golf cart included. Female golfers can also take advantage of Ladies Nine & Wine Night on Tuesdays in which two golfers play 18 holes for just $60. After the game, ladies presenting their golf receipt at the Club House receive a complimentary appetizer. Both offers are available through Columbus Day. The resort will also offer monthly spa specials for guests to enjoy.

New Packages
This summer, Mountain View Grand is unveiling a variety of new packages designed to cater to every type of traveler. Whether guests are seeking family fun, a spa retreat, a golfing escape, or another memorable experience, there is a perfect package for them to save on their getaway. Highlights include the resort’s Third Night Free package, allowing guests to extend their stay; Locals Offer, in which New Hampshire residents enjoy 20 percent off the best available rate and receive a $100 resort credit; and Family Package, which comes with a $200 resort credit that can be used for a host of activities suitable for all ages.

For more information about new packages and special offers at Mountain View Grand or to book your stay, visit www.mountainviewgrand.com or call (855) 837-2100.

ABOUT MOUNTAIN VIEW GRAND RESORT & SPA
Mountain View Grand Resort & Spa is a timeless retreat set amid the picturesque peaks of New Hampshire’s legendary White Mountains. With a rich history dating back to the late 19^th century, the resort has evolved from a family-run inn into a cherished grand hotel, encompassing 141 guest rooms and suites; signature seed-to-table experiences at Harvest Tavern; extraordinary pairings at 1865 Wine Cellar; indoor and outdoor pools; Tower Spa; a historic nine-hole golf course; and a working farm with educational programming and animal encounters. Recognized on the National Register of Historic Places, Mountain View Grand offers a luxury four-season escape within its expansive 1,700 acres of pristine landscape, inviting guests to explore and discover. In addition to fitness and wellness experiences, the resort also offers a host of engaging activities such as hiking, mountain biking, tennis, disc golf, cheesemaking, gardening classes, sleigh rides, and more. A game room and movie theater are also available for indoor entertainment. Situated within three hours of four major airports, Mountain View Grand provides convenient access for guests looking to immerse themselves in the breathtaking beauty of nature. For more information about Mountain View Grand Resort & Spa, visit www.mountainviewgrand.com, and follow Mountain View Grand on Facebook and Instagram.

SOURCE Mountain View Grand Resort and Spa