Brooklyn startup launches app that transforms local tournaments into real-world connections—and proves people are hungry for authentic experiences beyond the screen.Photo by Katerina Holmes on Pexels.com
Remember when competition meant showing up somewhere real, not just climbing digital leaderboards from your couch? A Brooklyn-based startup is betting that nostalgia—and a growing appetite for genuine human connection—can reshape how we play, compete, and build community in 2025.
The Problem: We’re More Connected Than Ever, Yet More Isolated
Schoolyard Social launched its flagship app in October 2025 with a simple premise: technology should bring people together in person, not keep them glued to screens. In an era of endless scrolling, algorithmic friendships, and virtual everything, the platform offers something refreshingly analog—real people, real competition, real community.
“People are craving real-life ways to meet and belong,” said Win Smith, CEO and co-founder. “Competition gives you a reason to show up, and there’s less pressure to ‘click’ socially. Instead of swiping or making small talk at a bar, players build community around a shared interest.”
It’s a pitch that resonates. In just one month since going live, Schoolyard Social doubled both its revenue and number of tournaments compared to the entire previous year. From 800-player basketball tournaments at Barclays Center during the Aptos Crypto Conference to Sunday pickleball leagues sponsored by Sixpoint Brewery, the app is proving that people will show up—literally—when given the right reason.
How It Works: Tournament Tech for Everyone
Built in partnership with ISBX, the digital product agency behind work for Nike and other major brands, Schoolyard Social combines everything you need to run a tournament into one streamlined platform: hosting tools, bracketing, scoring, leaderboards, messaging, and payment processing.
The genius is in the simplicity. Anyone can organize a local, skill-based tournament—no tech background required. Whether it’s college beer pong leagues, corporate wellness competitions, neighborhood bakeoffs, or city-wide basketball brackets, the app handles the logistics so organizers can focus on creating memorable experiences.
And here’s the kicker: cash prizes. Players aren’t just competing for bragging rights; they’re getting paid for doing what they love. It’s a model that turns casual players into invested community members and one-off events into recurring traditions.
The Origin Story: Whiteboard Brackets to Venture-Backed Startup
Schoolyard Social wasn’t born in a boardroom—it was born from real demand the founders couldn’t keep up with.
“When we started, we were organizing events with whiteboard brackets and Instagram buzz,” said Harry Stanton, co-founder and COO. “The interest quickly outpaced us; venues, clubs, companies and creators all started asking us to organize their tournaments. So we built an app anyone can use to scale what hosts were already doing manually.”
The founding trio brings serious credentials to the table. Smith is a former Wesleyan University tennis captain and Sony Music executive producer. Stanton is a former NCAA lacrosse national champion and early hire at Fanatics Betting and Gaming. Peter de Saint Phalle, the third co-founder and CMO, is an experiential marketing veteran whose agency work includes global campaigns for Ogilvy and George P. Johnson.
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Together, they’ve combined backgrounds in sports, technology, and brand activation to build something that feels both nostalgic and necessary—a platform that turns everyday rivalry into community.
The Brand Play: Authentic Engagement Beyond Digital Impressions
Schoolyard Social isn’t just attracting players—it’s attracting brands looking for deeper customer relationships. Sponsors including Sixpoint, vitaminwater, PaddleSmash, and Justworks are partnering to activate products and build brand awareness through live demos and in-office events.
“Just as people crave lasting connections, brands want sustainable relationships with customers,” said de Saint Phalle. “Schoolyard Social lets brands meet audiences where they play, activating products and creating real-life connections that deepen over time—not just experiential advertising or fleeting digital impressions.”
It’s a smart positioning. In a world where digital ad fatigue is real and consumers are increasingly skeptical of online marketing, brands that show up in authentic, community-driven spaces have a competitive advantage. Schoolyard Social offers that access—not through banner ads or sponsored posts, but through meaningful participation in the moments that matter to players.
What’s Next: Campus Expansion and Nationwide Growth
The company recently raised $860,000 through an oversubscribed SAFE note to accelerate growth. Expansion plans include a nationwide College Ambassador Program and collegiate events at business schools like Stanford and Columbia.
It’s a strategic move. College campuses are natural breeding grounds for competitive social experiences, and students are often the early adopters who set cultural trends. If Schoolyard Social can embed itself in campus culture, it has a shot at becoming the go-to platform for a generation that’s increasingly vocal about wanting less screen time and more real-world connection.
Why This Matters: The Post-Digital Playbook
Schoolyard Social represents something bigger than just another app. It’s part of a growing movement toward what the company calls “the post-digital age”—a recognition that while technology has connected us in unprecedented ways, it’s also left many of us feeling more isolated than ever.
The platform’s tagline says it all: “Competition tech designed to get you off your phone.”
In a media landscape dominated by endless content consumption and passive scrolling, Schoolyard Social offers active participation. In a social ecosystem built on curated personas and performative posting, it offers genuine interaction. In a world where “community” has become a buzzword stripped of meaning, it offers the real thing—people showing up, competing, connecting, and building something together.
That’s not just good business. It’s a blueprint for how technology can serve humanity instead of the other way around.
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The Bottom Line
Schoolyard Social is betting that the future of social connection isn’t more sophisticated algorithms or immersive virtual worlds—it’s getting people back in the same physical space, doing things they love, with other people who share their passion.
If the early results are any indication, they might be onto something. Because at the end of the day, no amount of digital engagement can replace the feeling of showing up, competing, and belonging to something real.
Ready to turn your passion into community? Download the Schoolyard Social app on the App Store or Google Playand find your next tournament.
For more information about Schoolyard Social, visit their press kit or explore upcoming tournaments in your area.
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How Bird Flu Upended the U.S. Egg Market — and Why Prices Are Finally Beginning to Stabilize
Egg Market: Egg prices surged during the U.S. bird flu outbreak as laying hen inventories collapsed. Here’s how flock recovery is helping stabilize egg prices today.
How Bird Flu Upended the U.S. Egg Market — and Why Prices Are Finally Beginning to Stabilize
Few grocery items frustrated American consumers over the past two years quite like eggs. Once an inexpensive staple, egg prices surged to historic highs following a prolonged outbreak of highly pathogenic avian influenza (HPAI), commonly known as bird flu. Today, however, prices appear to be stabilizing. Here’s how the crisis unfolded — and why relief is finally showing up at the checkout line.
The Bird Flu Crisis and Its Impact on Egg Supply
Beginning in 2022, the United States experienced one of the most severe bird flu outbreaks in modern history. The virus spread rapidly through poultry farms, forcing producers to cull millions of birds to prevent further transmission. Egg-laying hens were hit especially hard, leading to a sharp drop in egg production nationwide. By 2024 and into early 2025, the cumulative losses totaled well over one hundred million birds. With fewer hens producing eggs, supply tightened dramatically, and prices soared. At the peak of the crisis, consumers in some regions saw egg prices climb above six dollars per dozen.
Why Egg Prices Stayed High for So Long
Unlike other agricultural products, egg production cannot rebound quickly after a disruption. When laying hens are lost, they must be replaced with young birds known as pullets. These pullets require approximately four to six months to mature before they begin producing eggs. Even after farms were cleared to restock, producers faced additional challenges. Strict biosecurity measures, concerns about reinfection, and the logistical complexity of rebuilding flocks slowed the recovery process. As a result, egg supplies remained tight long after the initial outbreaks subsided.
Laying Hen Inventory Recovery Takes Shape
By mid to late 2025, signs of recovery became more apparent. Producers gradually increased pullet placements, and national laying hen inventories began to grow. While the total number of hens had not yet returned to pre-outbreak levels, the upward trend marked an important turning point. This steady rebuilding of flocks meant more eggs entering the supply chain. Wholesale markets responded first, with prices easing as inventories improved. Retail prices soon followed, signaling that the worst of the supply shock was beginning to fade.
Egg Prices Begin to Stabilize
As laying hen inventories recovered, egg prices moved away from their record highs. By late 2025 and into early 2026, prices at many grocery stores had fallen noticeably compared to peak levels. While costs remain somewhat higher than pre-pandemic norms, the extreme volatility seen during the height of the bird flu crisis has largely subsided. Additional factors also helped stabilize the market. Federal and state efforts to strengthen biosecurity, limited egg imports to supplement domestic supply, and improved disease monitoring all contributed to a more balanced egg market.
What This Means for Consumers
For consumers, the stabilization of egg prices offers a welcome sense of normalcy. Shoppers are less likely to encounter sudden price spikes, and eggs are once again becoming a predictable part of grocery budgets. While prices may not return to the ultra-low levels seen years ago, the recovery of laying hen inventories suggests that the egg market is on firmer footing. Continued vigilance against future outbreaks will be critical, but for now, the outlook is far more stable than it was during the height of the bird flu crisis.
Looking Ahead
The bird flu outbreak served as a reminder of how vulnerable food systems can be to disease disruptions. Thanks to gradual flock rebuilding and improved supply conditions, egg prices are stabilizing — a sign that recovery, while slow, is real. If current trends continue, consumers and producers alike may finally be moving past one of the most turbulent chapters in the modern egg market.
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Senior Assist Day Marks Four Years of Supporting Seniors in South Phoenix
Senior Assist Day celebrates four years of serving seniors at Tanner Gardens in South Phoenix, led by Assistory Outreach Services and founder Jon Taylor.
Senior Assist Day Marks Four Years of Supporting Seniors in South Phoenix
PHOENIX, AZ — Senior Assist Day reached a meaningful milestone this year, marking four years of service to seniors living at Tanner Gardens in South Phoenix. Hosted by Assistory Outreach Services, the annual event continues to provide dignity, connection, and practical support to an often-overlooked population.
A Personal Beginning
The origins of Senior Assist Day are deeply personal for Assistory Outreach Services founder and CEO Jon Taylor.
“The origin of me going to Tanner Gardens was when I was with the 100 Black Men of Phoenix. We used to do a luncheon for seniors around December.”
That early connection took on new meaning as Taylor’s mother began showing signs of dementia, inspiring him to create an event rooted in empathy and care.
“I got a great feeling from being around those senior citizens. Senior Assist Day is roughly based on my mother.”
An Event That Continues to Grow
What began as a small gathering has grown into a full community experience. Seniors now enjoy catered meals, live music, personal care services, and gifts tailored to their needs. This year’s event included authentic Mexican food, live holiday music, haircuts provided by AJ’s Barbershop, and the donation of new shoes — a moment that stood out for many attendees.
“Seeing the excitement and how they were reacting to the new shoes was incredible,” Taylor said.
Beyond a Single Day
Senior Assist Day also helps build trust between Assistory Outreach Services and the residents of Tanner Gardens, opening the door to additional programs throughout the year. Through initiatives like the Digital Access Program for Seniors (DAPs), the organization helps seniors develop basic phone and computer skills, empowering them to stay connected and informed.
Challenges and Purpose
Keeping the event going year after year requires dedication and resources. Taylor personally raises funds and helps purchase gifts for more than 130 residents annually. Despite the challenges, his motivation remains strong.
“I do feel as though this is my ministry. I’m providing services, and I’m being fulfilled at the same time.”
Looking Ahead
Looking to the future, Taylor envisions Senior Assist Day becoming an all-day celebration, offering expanded services, entertainment, and meals — all focused exclusively on the residents of Tanner Gardens. As the event enters its fifth year, Senior Assist Day stands as a testament to what consistent community engagement and compassion can achieve. About Assistory Outreach ServicesAssistory Outreach Services is a community-based nonprofit organization dedicated to empowering seniors, low-income residents, and individuals experiencing homelessness. Assistory helps senior citizens embrace technology by teaching basic cell phone and computer skills, using a formula rooted in education, love, and patience to remove fear and build confidence. In addition to senior programming, the organization focuses on serving low-income and homeless populations by providing food boxes, holiday meals, and homeless care packages known as Assist Packs. This year, Assistory Outreach Services is expanding its impact by partnering with other nonprofits and religious organizations to coordinate food distribution through its community food pantry. Coverage by STM Daily News.
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Educators Are Being Priced Out of Their Communities—These Cities Are Building Subsidized Teacher Housing to Bring Them Back
Teacher Housing: As housing costs rise and teacher pay stagnates, cities and school districts are building education workforce housing to attract and retain educators—cutting commutes and strengthening community ties.
Developers of Wendy’s Village, an affordable housing complex planned for teachers in Colorado Springs, Colo., completed their first homes in July 2025. WeFortify
America’s educators are being priced out of their communities − these cities are building subsidized teacher housing to lure them back
Jeff Kruth, Miami University and Tammy Schwartz, Miami University For much of the 20th century, teaching was a stable, middle-class job in the U.S. Now it’s becoming a lot harder to survive on a teacher’s salary: Wages have been stagnant for decades, according to a study from the Economic Policy Institute, and teachers earn 5% less than they did a decade ago when adjusting for inflation. That’s one reason why there’s a widespread teacher shortage, with tens of thousands of positions going unfilled. At the same time, according to a 2022 report from the Annenberg Institute at Brown University, there are more than 160,000 underqualified teachers in the classroom, meaning they don’t meet full certification or credentialing standards. This issue has become particularly acute as housing costs have risen sharply across the country over the past decade. Why become a teacher if it means you’ll struggle to put a roof over your head? In response, many states and cities, from California to Cincinnati, are exploring ways to attract and retain teachers by developing education workforce housing – affordable housing built specifically for public school teachers and staff to make it easier for them to live near where they work. In doing so, they seek to address aspects of both the teacher shortage and housing crisis.
Fertile land for housing
As professors of architecture and education and as directors of an urban teaching program at Miami University in Ohio, we work to make it easier for students to pursue teaching careers – and that includes addressing affordable housing issues in communities where they work. A key element of this work involves collaborating with local education agencies to either build, subsidize or find housing for teachers. Local education agencies are tasked with the administrative functions of a school district, and they often own large tracts of land. This land can be used to build new school buildings or community health clinics. But it can also be used to build housing – a particularly attractive option in cities where land can be scarce and expensive. California has been at the forefront of these efforts. The state’s school districts own more than 75,000 acres of potentially developable land. Meanwhile, more than one-third of the state’s public school employees are rent-burdened, meaning they spend more than 30% of their income on housing costs. California’s Teacher Housing Act of 2016 set up a framework for local education agencies to build and develop housing on their land. Since then, education workforce housing complexes have been developed across the state, ranging from San Francisco’s Shirley Chisolm Village to 705 Serramonte in Daly City, California.The San Francisco Unified School District celebrated the opening of Shirley Chisolm Village, the city’s first educator housing development, in September 2025. The nuts and bolts of education workforce housing vary. It can be financed by traditional sources, such as private philanthropy and government funds. But it can also be funded through financial tools such as certificates of participation, which allow outside investors to provide funding up front and later receive a return on their investment through rental income. In some cases, teachers are offered reduced rents for just a few years as they start their careers. In others, they’re given the opportunity to purchase their home. Third party management companies often oversee the projects, since local education agencies usually aren’t interested in property management. This also reduces the potential for any direct disputes between employer and employee. Many programs require only that residents be employees of the school district when they enter the program, meaning if someone leaves their job, they will not be displaced. In April 2025, UCLA’s CITYLab and the Center for Cities and Schools published a study highlighting some of the benefits and challenges of nine educator workforce housing projects built in California. The complexes ranged in size, from 18 to 141 dwelling units, with heights that ranged from two to six stories. The researchers found that tenants were largely satisfied with their living situations: They paid rents at far below market rate, and they praised the apartment design. They also highlighted their shorter commutes.
Here in Cincinnati, our own graduates now working in schools also benefit from affordable housing options. Through a partnership between Miami University and St. Francis Seraph, early career teachers from our TEACh and Urban Cohort programs have access to affordable housing. In 2024, the Archdiocese of Cincinnati converted an old church property in Cincinnati’s Over-the-Rhine neighborhood into teacher apartments, which recent graduates can rent at a reduced rate. Most young teachers otherwise wouldn’t be able to afford living in this area.In 2024, the Archdiocese of Cincinnati collaborated with Miami University to convert the St. Francis Seraph Church building in the city’s Over-the-Rhine neighborhood into affordable housing for recent teaching graduates.Photo: Je’Von Calhoun, CC BY-SA “I wouldn’t be able to spend my beginning years as an educator in the community without access to affordable housing,” Nicholas Detzel, a graduate teacher now living in the converted space, told us in an interview. “Living in the community has been an amazing experience and helps you know your students on a completely different level,” he added. “It has also helped me relate to students about knowing what is going on in our community.” Teachers like Detzel who live in Over-the-Rhine can walk or take public transportation to the local schools where they work. Perhaps more importantly, they can better understand the world of their students. They can learn the streets that students avoid, the parks and community spaces that become popular after-school hangouts, and what community organizations offer summer programming. Ultimately, teachers grounded in the life of the community can build relationships outside of the walls of school that contribute to more trust in the classroom. Providing affordable housing for teachers and staff also helps retention rates, particularly as many younger teachers leave the profession due to low pay and burnout. Teacher housing programs are still in their infancy. There are roughly 3.2 million public school teachers nationwide, and there are probably fewer than 100 of these developments completed or in progress. Yet more andmore districtsare expressing interest, because they help alleviate two major concerns affecting so many American communities: affordable housing and a quality education. While the need for affordable housing spans both lower- and middle-class families, teachers or not, forging alliances between schools and affordable housing providers can serve as one path forward – and possibly serve as a model for other trades and professions.Jeff Kruth, Assistant Professor of Architecture, Miami University and Tammy Schwartz, Director of the Urban Cohort, Miami University This article is republished from The Conversation under a Creative Commons license. Read the original article.
Jeff Kruth, Assistant Professor of Architecture, Miami University and Tammy Schwartz, Director of the Urban Cohort, Miami University This article is republished from The Conversation under a Creative Commons license. Read the original article.
