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Schoolyard Social: Where Competition Builds Community

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Brooklyn startup launches app that transforms local tournaments into real-world connections—and proves people are hungry for authentic experiences beyond the screen.

faceless schoolchildren watching video on cellphone during break in classroom. Schoolyard Social app
Photo by Katerina Holmes on Pexels.com

Remember when competition meant showing up somewhere real, not just climbing digital leaderboards from your couch? A Brooklyn-based startup is betting that nostalgia—and a growing appetite for genuine human connection—can reshape how we play, compete, and build community in 2025.

The Problem: We’re More Connected Than Ever, Yet More Isolated

Schoolyard Social launched its flagship app in October 2025 with a simple premise: technology should bring people together in person, not keep them glued to screens. In an era of endless scrolling, algorithmic friendships, and virtual everything, the platform offers something refreshingly analog—real people, real competition, real community.

“People are craving real-life ways to meet and belong,” said Win Smith, CEO and co-founder. “Competition gives you a reason to show up, and there’s less pressure to ‘click’ socially. Instead of swiping or making small talk at a bar, players build community around a shared interest.”

It’s a pitch that resonates. In just one month since going live, Schoolyard Social doubled both its revenue and number of tournaments compared to the entire previous year. From 800-player basketball tournaments at Barclays Center during the Aptos Crypto Conference to Sunday pickleball leagues sponsored by Sixpoint Brewery, the app is proving that people will show up—literally—when given the right reason.

How It Works: Tournament Tech for Everyone

Built in partnership with ISBX, the digital product agency behind work for Nike and other major brands, Schoolyard Social combines everything you need to run a tournament into one streamlined platform: hosting tools, bracketing, scoring, leaderboards, messaging, and payment processing.

The genius is in the simplicity. Anyone can organize a local, skill-based tournament—no tech background required. Whether it’s college beer pong leagues, corporate wellness competitions, neighborhood bakeoffs, or city-wide basketball brackets, the app handles the logistics so organizers can focus on creating memorable experiences.

And here’s the kicker: cash prizes. Players aren’t just competing for bragging rights; they’re getting paid for doing what they love. It’s a model that turns casual players into invested community members and one-off events into recurring traditions.

The Origin Story: Whiteboard Brackets to Venture-Backed Startup

Schoolyard Social wasn’t born in a boardroom—it was born from real demand the founders couldn’t keep up with.

“When we started, we were organizing events with whiteboard brackets and Instagram buzz,” said Harry Stanton, co-founder and COO. “The interest quickly outpaced us; venues, clubs, companies and creators all started asking us to organize their tournaments. So we built an app anyone can use to scale what hosts were already doing manually.”

The founding trio brings serious credentials to the table. Smith is a former Wesleyan University tennis captain and Sony Music executive producer. Stanton is a former NCAA lacrosse national champion and early hire at Fanatics Betting and Gaming. Peter de Saint Phalle, the third co-founder and CMO, is an experiential marketing veteran whose agency work includes global campaigns for Ogilvy and George P. Johnson.

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Together, they’ve combined backgrounds in sports, technology, and brand activation to build something that feels both nostalgic and necessary—a platform that turns everyday rivalry into community.

The Brand Play: Authentic Engagement Beyond Digital Impressions

Schoolyard Social isn’t just attracting players—it’s attracting brands looking for deeper customer relationships. Sponsors including Sixpoint, vitaminwater, PaddleSmash, and Justworks are partnering to activate products and build brand awareness through live demos and in-office events.

“Just as people crave lasting connections, brands want sustainable relationships with customers,” said de Saint Phalle. “Schoolyard Social lets brands meet audiences where they play, activating products and creating real-life connections that deepen over time—not just experiential advertising or fleeting digital impressions.”

It’s a smart positioning. In a world where digital ad fatigue is real and consumers are increasingly skeptical of online marketing, brands that show up in authentic, community-driven spaces have a competitive advantage. Schoolyard Social offers that access—not through banner ads or sponsored posts, but through meaningful participation in the moments that matter to players.

What’s Next: Campus Expansion and Nationwide Growth

The company recently raised $860,000 through an oversubscribed SAFE note to accelerate growth. Expansion plans include a nationwide College Ambassador Program and collegiate events at business schools like Stanford and Columbia.

It’s a strategic move. College campuses are natural breeding grounds for competitive social experiences, and students are often the early adopters who set cultural trends. If Schoolyard Social can embed itself in campus culture, it has a shot at becoming the go-to platform for a generation that’s increasingly vocal about wanting less screen time and more real-world connection.

Why This Matters: The Post-Digital Playbook

Schoolyard Social represents something bigger than just another app. It’s part of a growing movement toward what the company calls “the post-digital age”—a recognition that while technology has connected us in unprecedented ways, it’s also left many of us feeling more isolated than ever.

The platform’s tagline says it all: “Competition tech designed to get you off your phone.”

In a media landscape dominated by endless content consumption and passive scrolling, Schoolyard Social offers active participation. In a social ecosystem built on curated personas and performative posting, it offers genuine interaction. In a world where “community” has become a buzzword stripped of meaning, it offers the real thing—people showing up, competing, connecting, and building something together.

That’s not just good business. It’s a blueprint for how technology can serve humanity instead of the other way around.

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The Bottom Line

Schoolyard Social is betting that the future of social connection isn’t more sophisticated algorithms or immersive virtual worlds—it’s getting people back in the same physical space, doing things they love, with other people who share their passion.

If the early results are any indication, they might be onto something. Because at the end of the day, no amount of digital engagement can replace the feeling of showing up, competing, and belonging to something real.

Ready to turn your passion into community? Download the Schoolyard Social app on the App Store or Google Playand find your next tournament.


For more information about Schoolyard Social, visit their press kit or explore upcoming tournaments in your area.

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.


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Local News

Why Arizona Republicans Are Pushing Back on Light Rail to the State Capitol — and What It Means for the West Valley

Arizona’s debate over a proposed light rail extension to the State Capitol has intensified. Supporters argue it promotes connectivity and equity, while Republicans oppose it due to cost concerns and a preference for car-centric infrastructure. The outcome will impact future west-side transit expansions and shape regional transportation priorities.

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Arizona Republicans are opposing a proposed Valley Metro light rail extension toward the State Capitol, citing concerns over cost, ridership, and long-term value, while supporters argue the project would improve access, equity, and connectivity for west Phoenix.
Image credit: Valley Metro

Arizona’s long-running debate over public transit has flared up again, this time over a proposed Valley Metro light rail extension that would bring rail service closer to the Arizona State Capitol complex. While Phoenix and Valley Metro leaders argue the project is a logical next step in regional mobility, Republican leaders at the state Capitol have mounted strong opposition — creating uncertainty not just for this segment, but for future west-side expansions.

The Case for the Capitol Light Rail Extension

Supporters of the project, including Valley Metro officials, Phoenix city leaders, transit advocates, and many west Phoenix residents, argue that extending light rail toward the Capitol area is both practical and symbolic.

From a planning standpoint, the Capitol is a major employment center that draws thousands of workers, visitors, and students. Transit planners say rail access would reduce congestion, improve air quality, and provide reliable transportation for residents who already depend heavily on public transit.

Proponents also emphasize equity. West Phoenix has historically received fewer infrastructure investments than other parts of the metro area, despite strong transit ridership. For supporters, extending rail service westward is about connecting communities to jobs, education, and government services — not politics.

Why is Arizona fighting over a light rail line to the State Capitol?

There is also a broader regional argument: light rail lines function best as part of a connected network. Leaving a gap near a central civic destination, supporters say, undermines long-term system efficiency.

Why Republican Lawmakers Are Opposed

Republican leaders in the Arizona Legislature see the project very differently.

One major issue is cost. GOP lawmakers frequently point to the rising price of light rail construction, which has increased significantly over the past decade. They argue that rail projects deliver limited benefit compared to their expense and that bus service or roadway improvements could move more people at lower cost.

Usage is another concern. Critics note that light rail serves a relatively small percentage of total commuters in the Phoenix metro area and requires ongoing public subsidies to operate. From this perspective, expanding rail further — especially into politically sensitive areas like the Capitol — is viewed as fiscally irresponsible.

There is also a political and legal dimension. In recent years, Republican lawmakers passed legislation restricting light rail construction near the Capitol complex. While framed as a land-use and security issue, critics argue it reflects deeper ideological opposition to rail transit and urban-oriented infrastructure.

Finally, some GOP leaders simply prefer different transportation priorities. Arizona remains a car-centric state, and many Republican officials believe future investments should focus on highways, autonomous vehicle technology, or flexible transit options rather than fixed rail.

A Political Standoff with Real Transit Consequences

The dispute has become a high-stakes standoff between the Republican-controlled Legislature and Democratic leaders at the city and regional level. While lawmakers may not be able to directly cancel the project, they have significant leverage through funding approvals, oversight committees, and future legislation.

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This uncertainty creates challenges for Valley Metro, which relies on long-term planning, federal funding commitments, and voter-approved local taxes. Transit systems work best with predictability — and political volatility can drive up costs or delay construction.

What This Means for West Valley Light Rail Expansion

The biggest question is what happens next for west Phoenix and the broader West Valley.

If the Capitol-area extension is altered or blocked, Valley Metro may be forced to redesign routes that avoid the restricted area, potentially making service less direct or less useful. That could weaken the case for future westward expansions toward areas like Maryvale or even farther west.

On the other hand, the controversy has also drawn renewed attention to west-side transit needs. Some advocates believe the political fight could energize local support, leading to stronger community backing and clearer messaging about why rail matters in west Phoenix.

Long term, the outcome may set a precedent. If state lawmakers successfully limit rail construction through legislative action, it could signal tighter constraints on future expansions. If cities push forward despite opposition, it may reaffirm local control over transportation planning.

The Bigger Picture

At its core, the debate over light rail to the Arizona State Capitol reflects a broader clash of visions for the region’s future: one focused on dense, transit-oriented growth, and another centered on fiscal restraint and automobile mobility.

For residents of the West Valley, the stakes are tangible. The decision will shape access to jobs, education, and public services for decades. Whether the project moves forward as planned, is rerouted, or delayed entirely, it will leave a lasting imprint on how — and for whom — the Valley’s transit system grows.

As Phoenix continues to expand westward, the question remains unresolved: will light rail be allowed to follow?

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The Earth

How the polar vortex and warm ocean intensified a major US winter storm

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Last Updated on January 28, 2026 by Daily News Staff

People walking in urban setting. Polar vortex.
Boston and much of the U.S. faced a cold winter blast in January 2026. Craig F. Walker/The Boston Globe via Getty Images

How the polar vortex and warm ocean intensified a major US winter storm

Mathew Barlow, UMass Lowell and Judah Cohen, Massachusetts Institute of Technology (MIT)

A severe winter storm that brought crippling freezing rain, sleet and snow to a large part of the U.S. in late January 2026 left a mess in states from New Mexico to New England. Hundreds of thousands of people lost power across the South as ice pulled down tree branches and power lines, more than a foot of snow fell in parts of the Midwest and Northeast, and many states faced bitter cold that was expected to linger for days.

The sudden blast may have come as a shock to many Americans after a mostly mild start to winter, but that warmth may have partly contributed to the ferocity of the storm.

As atmospheric and climate scientists, we conduct research that aims to improve understanding of extreme weather, including what makes it more or less likely to occur and how climate change might or might not play a role.

To understand what Americans are experiencing with this winter blast, we need to look more than 20 miles above the surface of Earth, to the stratospheric polar vortex.

A globe showing the polar vortex and jet stream overlapping over the area where the storm hit.
On the morning of Jan. 26, 2026, the freezing line, shown in white, reached far into Texas. The light band with arrows indicates the jet stream, and the dark band indicates the stratospheric polar vortex. The jet stream is shown at about 3.5 miles above the surface, a typical height for tracking storm systems. The polar vortex is approximately 20 miles above the surface. Mathew Barlow, CC BY

What creates a severe winter storm like this?

Multiple weather factors have to come together to produce such a large and severe storm.

Winter storms typically develop where there are sharp temperature contrasts near the surface and a southward dip in the jet stream, the narrow band of fast-moving air that steers weather systems. If there is a substantial source of moisture, the storms can produce heavy rain or snow.

In late January, a strong Arctic air mass from the north was creating the temperature contrast with warmer air from the south. Multiple disturbances within the jet stream were acting together to create favorable conditions for precipitation, and the storm system was able to pull moisture from the very warm Gulf of Mexico.

A map of storm warnings on Jan. 24, 2026.
The National Weather Service issued severe storm warnings (pink) on Jan. 24, 2026, for a large swath of the U.S. that could see sleet and heavy snow over the following days, along with ice storm warnings (dark purple) in several states and extreme cold warnings (dark blue). National Weather Service

Where does the polar vortex come in?

The fastest winds of the jet stream occur just below the top of the troposphere, which is the lowest level of the atmosphere and ends about seven miles above Earth’s surface. Weather systems are capped at the top of the troposphere, because the atmosphere above it becomes very stable.

The stratosphere is the next layer up, from about seven miles to about 30 miles. While the stratosphere extends high above weather systems, it can still interact with them through atmospheric waves that move up and down in the atmosphere. These waves are similar to the waves in the jet stream that cause it to dip southward, but they move vertically instead of horizontally.

file 20260124 56 ufh1tk
A chart shows how temperatures in the lower layers of the atmosphere change between the troposphere and stratosphere. Miles are on the right, kilometers on the left. NOAA

You’ve probably heard the term “polar vortex” used when an area of cold Arctic air moves far enough southward to influence the United States. That term describes air circulating around the pole, but it can refer to two different circulations, one in the troposphere and one in the stratosphere.

The Northern Hemisphere stratospheric polar vortex is a belt of fast-moving air circulating around the North Pole. It is like a second jet stream, high above the one you may be familiar with from weather graphics, and usually less wavy and closer to the pole.

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Sometimes the stratospheric polar vortex can stretch southward over the United States. When that happens, it creates ideal conditions for the up-and-down movement of waves that connect the stratosphere with severe winter weather at the surface.

file 20260124 56 1rstmk
A stretched stratospheric polar vortex reflects upward waves back down, left, which affects the jet stream and surface weather, right. Mathew Barlow and Judah Cohen, CC BY

The forecast for the January storm showed a close overlap between the southward stretch of the stratospheric polar vortex and the jet stream over the U.S., indicating perfect conditions for cold and snow.

The biggest swings in the jet stream are associated with the most energy. Under the right conditions, that energy can bounce off the polar vortex back down into the troposphere, exaggerating the north-south swings of the jet stream across North America and making severe winter weather more likely.

This is what was happening in late January 2026 in the central and eastern U.S.

If the climate is warming, why are we still getting severe winter storms?

Earth is unequivocally warming as human activities release greenhouse gas emissions that trap heat in the atmosphere, and snow amounts are decreasing overall. But that does not mean severe winter weather will never happen again.

Some research suggests that even in a warming environment, cold events, while occurring less frequently, may still remain relatively severe in some locations.

One factor may be increasing disruptions to the stratospheric polar vortex, which appear to be linked to the rapid warming of the Arctic with climate change.

Two globes, one showing a stable polar vortex and the other a disrupted version that brings brutal cold to the South.
The polar vortex is a strong band of winds in the stratosphere, normally ringing the North Pole. When it weakens, it can split. The polar jet stream can mirror this upheaval, becoming weaker or wavy. At the surface, cold air is pushed southward in some locations. NOAA

Additionally, a warmer ocean leads to more evaporation, and because a warmer atmosphere can hold more moisture, that means more moisture is available for storms. The process of moisture condensing into rain or snow produces energy for storms as well. However, warming can also reduce the strength of storms by reducing temperature contrasts.

The opposing effects make it complicated to assess the potential change to average storm strength. However, intense events do not necessarily change in the same way as average events. On balance, it appears that the most intense winter storms may be becoming more intense.

A warmer environment also increases the likelihood that precipitation that would have fallen as snow in previous winters may now be more likely to fall as sleet and freezing rain.

There are still many questions

Scientists are constantly improving the ability to predict and respond to these severe weather events, but there are many questions still to answer.

Much of the data and research in the field relies on a foundation of work by federal employees, including government labs like the National Center for Atmospheric Research, known as NCAR, which has been targeted by the Trump administration for funding cuts. These scientists help develop the crucial models, measuring instruments and data that scientists and forecasters everywhere depend on.

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This article, originally published Jan. 24, 2026, has been updated with details from the weekend storm.

Mathew Barlow, Professor of Climate Science, UMass Lowell and Judah Cohen, Climate scientist, Massachusetts Institute of Technology (MIT)

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The science section of our news blog STM Daily News provides readers with captivating and up-to-date information on the latest scientific discoveries, breakthroughs, and innovations across various fields. We offer engaging and accessible content, ensuring that readers with different levels of scientific knowledge can stay informed. Whether it’s exploring advancements in medicine, astronomy, technology, or environmental sciences, our science section strives to shed light on the intriguing world of scientific exploration and its profound impact on our daily lives. From thought-provoking articles to informative interviews with experts in the field, STM Daily News Science offers a harmonious blend of factual reporting, analysis, and exploration, making it a go-to source for science enthusiasts and curious minds alike. https://stmdailynews.com/category/science/


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Nature

What a bear attack in a remote valley in Nepal tells us about the problem of aging rural communities

A 71-year-old in Nepal’s Nubri valley survives repeated bear attacks as youth outmigration and rapid population aging leave fewer people to protect crops and homes—pushing bears closer to villages and raising urgent questions about safety, conservation rules, and rural resilience.

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A 71-year-old in Nepal’s Nubri valley survives repeated bear attacks as youth outmigration and rapid population aging leave fewer people to protect crops and homes—pushing bears closer to villages and raising urgent questions about safety, conservation rules, and rural resilience.
Dorje Dundul ponders a life living with increased risk of bear attacks. Geoff Childs, CC BY-SA

Geoff Childs, Washington University in St. Louis

Dorje Dundul recently had his foot gnawed by a brown bear – a member of the species Ursus thibetanus, to be precise.

It wasn’t his first such encounter. Recounting the first of three such violent experiences over the past five years, Dorje told our research team: “My wife came home one evening and reported that a bear had eaten a lot of corn from the maize field behind our house. So, we decided to shoo it away. While my wife was setting up camp, I went to see how much the bear had eaten. The bear was just sitting there; it attacked me.”

Dorje dropped to the ground, but the bear ripped open his shirt and tore at his shoulder. “I started shouting and the bear ran away. My wife came, thinking I was messing with her, but when she saw the wounds, she knew what had happened.”

Researchers Dolma Choekyi Lama, Tsering Tinley and I spoke with Dorje – a 71-year-old resident of Nubri, a Buddhist enclave in the Nepalese highlands – as part of a three-year study of aging and migration.

Now, you may be forgiven for asking what a bear attack on a septuagenarian has to do with demographic change in Nepal. The answer, however, is everything.

In recent years, people across Nepal have witnessed an increase in bear attacks, a phenomenon recorded in news reports and academic studies.

Inhabitants of Nubri are at the forefront of this trend – and one of the main reasons is outmigration. People, especially young people, are leaving for education and employment opportunities elsewhere. It is depleting household labor forces, so much so that over 75% of those who were born in the valley and are now ages 5 to 19 have left and now live outside of Nubri.

It means that many older people, like Dorje and his wife, Tsewang, are left alone in their homes. Two of their daughters live abroad and one is in the capital, Kathmandu. Their only son runs a trekking lodge in another village.

Scarcity of ‘scarebears’

Until recently, when the corn was ripening, parents dispatched young people to the fields to light bonfires and bang pots all night to ward off bears. The lack of young people acting as deterrents, alongside the abandonment of outlying fields, is tempting bears to forage closer to human residences.

Outmigration in Nubri and similar villages is due in large part to a lack of educational and employment opportunities. The problems caused by the removal of younger people have been exacerbated by two other factors driving a rapidly aging population: People are living longer due to improvements in health care and sanitation; and fertility has declined since the early 2000s, from more than six to less than three births per woman.

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These demographic forces have been accelerating population aging for some time, as illustrated by the population pyramid constructed from our 2012 household surveys in Nubri and neighboring Tsum.

A not-so-big surprise, anymore

Nepal is not alone in this phenomenon; similar dynamics are at play elsewhere in Asia. The New York Times reported in November 2025 that bear attacks are on the rise in Japan, too, partly driven by demographic trends. Farms there used to serve as a buffer zone, shielding urban residents from ursine intruders. However, rural depopulation is allowing bears to encroach on more densely populated areas, bringing safety concerns in conflict with conservation efforts.

Dorje can attest to those concerns. When we met him in 2023 he showed us deep claw marks running down his shoulder and arm, and he vowed to refrain from chasing away bears at night.

So in October 2025, Dorje and Tsewang harvested a field before marauding bears could get to it and hauled the corn to their courtyard for safekeeping. The courtyard is surrounded by stone walls piled high with firewood – not a fail-safe barrier but at least a deterrent. They covered the corn with a plastic tarp, and for extra measure Dorje decided to sleep on the veranda.

He described what happened next:

“I woke to a noise that sounded like ‘sharak, sharak.’ I thought it must be a bear rummaging under the plastic. Before I could do anything, the bear came up the stairs. When I shouted, it got frightened, roared and yanked at my mattress. Suddenly my foot was being pulled and I felt pain.”

Dorje suffered deep lacerations to his foot. Trained in traditional Tibetan medicine, he staunched the bleeding using, ironically, a tonic that contained bear liver.

Yet his life was still in danger due to the risk of infection. It took three days and an enormous expense by village standards – equivalent to roughly US$2,000 – before they could charter a helicopter to Kathmandu for further medical attention.

And Dorje is not the only victim. An elderly woman from another village bumped into a bear during a nocturnal excursion to her outhouse. It left her with a horrific slash from forehead to chin – and her son scrambling to find funds for her evacuation and treatment.

A woman in the foreground bendds over infront of a valley
A woman weeding freshly planted corn across the valley from Trok, Nubri. Geoff Childs, CC BY-SA

So how should Nepal’s highlanders respond to the increase in bear attacks?

Dorje explained that in the past they set lethal traps when bear encroachments became too dangerous. That option vanished with the creation of Manaslu Conservation Area Project, or MCAP, in the 1990s, a federal initiative to manage natural resources that strictly prohibits the killing of wild animals.

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Learning to grin and bear it?

Dorje reasons that if MCAP temporarily relaxed the regulation, villagers could band together to cull the more hostile bears. He informed us that MCAP officials will hear nothing of that option, yet their solutions, such as solar-powered electric fencing, haven’t worked.

Dorje is reflective about the options he faces as young people leave the village, leaving older folk to battle the bears alone.

“At first, I felt that we should kill the bear. But the other side of my heart says, perhaps I did bad deeds in my past life, which is why the bear bit me. The bear came to eat corn, not to attack me. Killing it would just be another sinful act, creating a new cycle of cause and effect. So, why get angry about it?”

It remains to be seen how Nubri’s residents will respond to the mounting threats bears pose to their lives and livelihoods. But one thing is clear: For those who remain behind, the outmigration of younger residents is making the perils more imminent and the solutions more challenging.

Dolma Choekyi Lama and Tsering Tinley made significant contributions to this article. Both are research team members on the author’s project on population in an age of migration.

Geoff Childs, Professor of Sociocultural Anthropology, Washington University in St. Louis

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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