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Schoolyard Social: Where Competition Builds Community
Brooklyn startup launches app that transforms local tournaments into real-world connections—and proves people are hungry for authentic experiences beyond the screen.
Remember when competition meant showing up somewhere real, not just climbing digital leaderboards from your couch? A Brooklyn-based startup is betting that nostalgia—and a growing appetite for genuine human connection—can reshape how we play, compete, and build community in 2025.
The Problem: We’re More Connected Than Ever, Yet More Isolated
Schoolyard Social launched its flagship app in October 2025 with a simple premise: technology should bring people together in person, not keep them glued to screens. In an era of endless scrolling, algorithmic friendships, and virtual everything, the platform offers something refreshingly analog—real people, real competition, real community.
“People are craving real-life ways to meet and belong,” said Win Smith, CEO and co-founder. “Competition gives you a reason to show up, and there’s less pressure to ‘click’ socially. Instead of swiping or making small talk at a bar, players build community around a shared interest.”
It’s a pitch that resonates. In just one month since going live, Schoolyard Social doubled both its revenue and number of tournaments compared to the entire previous year. From 800-player basketball tournaments at Barclays Center during the Aptos Crypto Conference to Sunday pickleball leagues sponsored by Sixpoint Brewery, the app is proving that people will show up—literally—when given the right reason.
How It Works: Tournament Tech for Everyone
Built in partnership with ISBX, the digital product agency behind work for Nike and other major brands, Schoolyard Social combines everything you need to run a tournament into one streamlined platform: hosting tools, bracketing, scoring, leaderboards, messaging, and payment processing.
The genius is in the simplicity. Anyone can organize a local, skill-based tournament—no tech background required. Whether it’s college beer pong leagues, corporate wellness competitions, neighborhood bakeoffs, or city-wide basketball brackets, the app handles the logistics so organizers can focus on creating memorable experiences.
And here’s the kicker: cash prizes. Players aren’t just competing for bragging rights; they’re getting paid for doing what they love. It’s a model that turns casual players into invested community members and one-off events into recurring traditions.
The Origin Story: Whiteboard Brackets to Venture-Backed Startup
Schoolyard Social wasn’t born in a boardroom—it was born from real demand the founders couldn’t keep up with.
“When we started, we were organizing events with whiteboard brackets and Instagram buzz,” said Harry Stanton, co-founder and COO. “The interest quickly outpaced us; venues, clubs, companies and creators all started asking us to organize their tournaments. So we built an app anyone can use to scale what hosts were already doing manually.”
The founding trio brings serious credentials to the table. Smith is a former Wesleyan University tennis captain and Sony Music executive producer. Stanton is a former NCAA lacrosse national champion and early hire at Fanatics Betting and Gaming. Peter de Saint Phalle, the third co-founder and CMO, is an experiential marketing veteran whose agency work includes global campaigns for Ogilvy and George P. Johnson.
Together, they’ve combined backgrounds in sports, technology, and brand activation to build something that feels both nostalgic and necessary—a platform that turns everyday rivalry into community.
The Brand Play: Authentic Engagement Beyond Digital Impressions
Schoolyard Social isn’t just attracting players—it’s attracting brands looking for deeper customer relationships. Sponsors including Sixpoint, vitaminwater, PaddleSmash, and Justworks are partnering to activate products and build brand awareness through live demos and in-office events.
“Just as people crave lasting connections, brands want sustainable relationships with customers,” said de Saint Phalle. “Schoolyard Social lets brands meet audiences where they play, activating products and creating real-life connections that deepen over time—not just experiential advertising or fleeting digital impressions.”
It’s a smart positioning. In a world where digital ad fatigue is real and consumers are increasingly skeptical of online marketing, brands that show up in authentic, community-driven spaces have a competitive advantage. Schoolyard Social offers that access—not through banner ads or sponsored posts, but through meaningful participation in the moments that matter to players.
What’s Next: Campus Expansion and Nationwide Growth
The company recently raised $860,000 through an oversubscribed SAFE note to accelerate growth. Expansion plans include a nationwide College Ambassador Program and collegiate events at business schools like Stanford and Columbia.
It’s a strategic move. College campuses are natural breeding grounds for competitive social experiences, and students are often the early adopters who set cultural trends. If Schoolyard Social can embed itself in campus culture, it has a shot at becoming the go-to platform for a generation that’s increasingly vocal about wanting less screen time and more real-world connection.
Why This Matters: The Post-Digital Playbook
Schoolyard Social represents something bigger than just another app. It’s part of a growing movement toward what the company calls “the post-digital age”—a recognition that while technology has connected us in unprecedented ways, it’s also left many of us feeling more isolated than ever.
The platform’s tagline says it all: “Competition tech designed to get you off your phone.”
In a media landscape dominated by endless content consumption and passive scrolling, Schoolyard Social offers active participation. In a social ecosystem built on curated personas and performative posting, it offers genuine interaction. In a world where “community” has become a buzzword stripped of meaning, it offers the real thing—people showing up, competing, connecting, and building something together.
That’s not just good business. It’s a blueprint for how technology can serve humanity instead of the other way around.
The Bottom Line
Schoolyard Social is betting that the future of social connection isn’t more sophisticated algorithms or immersive virtual worlds—it’s getting people back in the same physical space, doing things they love, with other people who share their passion.
If the early results are any indication, they might be onto something. Because at the end of the day, no amount of digital engagement can replace the feeling of showing up, competing, and belonging to something real.
Ready to turn your passion into community? Download the Schoolyard Social app on the App Store or Google Playand find your next tournament.
For more information about Schoolyard Social, visit their press kit or explore upcoming tournaments in your area.
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Supreme Court rules against trans girls participating in single‑sex sports, but leaves open larger questions of trans rights
The U.S. Supreme Court ruled on June 30, 2026, that West Virginia and Idaho did not violate the Constitution by preventing transgender students from joining female sports teams, and that states can restrict who participates on women’s and girls sports teams based on a student’s sex assigned at birth.
Marie-Amelie George, Wake Forest University
The U.S. Supreme Court ruled on June 30, 2026, that West Virginia and Idaho did not violate the Constitution by preventing transgender students from joining female sports teams, and that states can restrict who participates on women’s and girls sports teams based on a student’s sex assigned at birth.
This ruling, focused squarely on transgender students participating on single-sex sports teams, does not resolve other major questions that are important to trans rights. These issues include what bathrooms transgender or nonbinary students can use at school, as well as whether transgender individuals can update their names and gender markers on identity documents.
The court folded two related cases that address sports team participation at the middle, high school and college levels – Little v. Hecox and West Virginia v. B.P.J. – into one single decision that resolved both. The justices ruled 6-3 on the cases.
This ruling backs 25 other states that, over the past few years, have passed new laws restricting transgender students from participating on female sports teams.
Twenty-one states also have some sort of restriction on transgender and nonbinary students using school bathrooms designated by sex.
As a legal scholar and expert on LGBTQ+ rights, I believe that based on the court’s reasoning, it is likely that the conservative majority on the court would uphold states’ right to restrict school bathroom use based on sex assigned at birth. However, this ruling leaves bigger questions regarding transgender students’ broader rights in school, at work and elsewhere unanswered.
A political flash point
There were estimated to be fewer than 10 transgender athletes who participated in collegiate athletics in 2024.
But the issue of transgender students participating on sports teams is a hot-button issue for the Trump administration and Republicans, who argue that transgender female students have a biological advantage in competitive sports over athletes assigned female at birth.
The issue is nuanced and depends on factors including the athletes’ age and whether they have undergone gender-affirming hormonal therapy.
Some recent research shows that transgender female athletes who have undergone gender affirming hormone therapy have a comparable level of strength to cisgender female athletes.
What the rulings covered
At issue in these two Supreme Court cases were what protections Title IX – which bars sex-based discrimination in education programs and activities that receive federal funding – as well as the equal protection clause of the 14th Amendment gave transgender students.
Little v. Hecox challenged Idaho’s 2020 law that allows only students whose sex was designated female at birth to participate on girls and women’s school sports team.
Lindsay Hecox, a transgender female student at Boise State University, alongside a cisgender student, filed a lawsuit against the state in 2020. Hecox, now 24, could not try out for the school’s track and cross country team because of the law. She instead ran at the club level.
In West Virginia v. B.P.J., a transgender middle school student athlete named Becky Pepper-Jackson similarly sued the state so she could continue participating in track and field. Pepper-Jackson won a state title in girls shot put in May 2026.
The state’s 2021 Save Women’s Sports Act requires public middle schools, high schools and colleges to designate all school athletic teams by biological sex.
Understanding Title IX and how it applies
The Supreme Court determined that states are permitted to restrict sports team participation under Title IX and its regulations, which explicitly permit schools to have separate male and female sports teams.
The opinion started by emphasizing there are “enduring” physical differences between males and females, and that if there were unified sports teams, females could be at a disadvantage.
“Separate sports teams for biological males and biological females are reasonable: Given the inherent physical differences between the sexes, allowing only biological females to play on women’s and girls’ teams can reduce the risk of physical injury and ensure fair competition,” the court ruled in its opinion on West Virginia v. B.P.J., authored by Justice Brett Kavanaugh. Chief Justice John Roberts and Justices Samuel Alito, Clarence Thomas, Neil Gorsuch and Amy Coney Barrett joined the ruling.
Pepper-Jackson argued that this part of Title IX did not have relevance to her case because she had taken puberty blockers and never gone through male puberty.
As a result, she argued, she did not have heightened levels of testosterone or other physical differences that could raise the concern of a competitive advantage over cis female students in sports. She also posed no physical safety concerns for her teammates.
The court’s majority rejected this argument, saying that the Title IX regulations did not speak to this issue. The court recognized that although the laws might produce unfair results for someone like Pepper-Jackson, this did not make the restrictions improper.
The court added that Pepper-Jackson and other students in her position need to take up their concerns with state legislatures.
The court’s liberal wing – Justices Sonia Sotomayor, Elena Kagan and Ketanji Brown Jackson – agreed with the conservative majority that the laws did not violate Title IX.
The role of the equal protection clause
The court also addressed the equal protection clause of the U.S. Constitution, which says that the government must apply its laws fairly and cannot treat people differently without a valid reason.
The court’s conservative majority ruled that the laws distinguished based on sex, and as a result they scrutinized the laws more carefully. However, the court concluded that the athletic restrictions nevertheless passed constitutional muster.
Here, too, the court’s majority cited the interests of safety and competitive fairness as important justifications for the laws.
The liberal justices disagreed with their colleagues’ analysis. In their view, the laws were too broad to satisfy the Constitution, because they banned transgender girls who had never experienced male puberty from female sports teams.
A side step
The decision is a narrow one. The court went to great lengths to emphasize that it was focused on sports, and that the court was not being asked about transgender people’s rights more broadly.
In the court’s telling, sports are unique because competition depends on the physiology and physical differences between those assigned male and female at birth. That is important, because there are few circumstances in which the physical differences between males and females continue to be relevant.
In the past, many occupations and schools were sex-segregated. Today, bathrooms, school sports teams, changing facilities, some college residence halls, juvenile detention centers and prisons are among the last places that remain segregated by sex.
Moreover, the court avoided ruling on the constitutional standard that should apply when transgender people are discriminated against. Under constitutional doctrine, courts will more closely scrutinize laws that discriminate against historically powerless minority groups, such as people of color and women.
One of the open questions in transgender rights litigation is whether transgender people qualify for that more searching review.
This case did not resolve that issue.
The court’s narrow ruling on transgender athletes ultimately did not resolve other key issues for transgender rights, which the court will likely be asked to address at a later date.
Marie-Amelie George, Associate Professor of Law, Wake Forest University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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amusement and theme parks
Mattel Adventure Park and VAI Resort Continue to Grow, But Opening Date Remains Uncertain
Get the latest update on Mattel Adventure Park and VAI Resort in Glendale, Arizona. Construction continues in 2026, but officials have yet to announce an opening date.
GLENDALE, Ariz. — One of Arizona’s most anticipated entertainment developments continues to make visible progress, but visitors eager to experience Mattel Adventure Park and VAI Resort will likely have to wait longer.
Located near State Farm Stadium in Glendale, the massive VAI Resort project and the adjacent Mattel Adventure Park have been under construction for several years. While the development has transformed the skyline west of Phoenix, recent updates indicate that neither attraction currently has a confirmed opening date.
New Reports Suggest Further Delays
Recent reports published in spring 2026 indicate that VAI Resort officials continue to maintain their policy of announcing an opening date approximately nine months before welcoming guests. Because no such announcement has been made, industry observers and local media outlets now believe a 2026 opening is becoming increasingly unlikely.
The uncertainty extends to Mattel Adventure Park, which was originally expected to open in 2022 before being delayed multiple times. After missing its latest target of late 2025, references to a specific opening date were removed from public materials. Park representatives have stated that they currently have no update regarding an opening timeline.
Construction Continues Across the Property
Despite the delays, construction remains active throughout the resort and theme park complex. Visitors traveling along Loop 101 can easily spot the towering Hot Wheels-themed roller coasters that have become some of the most recognizable structures on the site.
Drone footage and construction updates posted throughout 2026 show ongoing work on hotel towers, entertainment venues, infrastructure, and various attractions within Mattel Adventure Park.
The official VAI Resort website continues to promote its future offerings, including luxury accommodations, restaurants, entertainment venues, retail spaces, and the world’s first Mattel Adventure Park.
What Guests Can Expect
When completed, Mattel Adventure Park is expected to feature attractions inspired by some of Mattel’s most recognizable brands, including:
- Barbie™ Beach House
- Hot Wheels™ Bone Shaker™: The Ultimate Ride
- Hot Wheels™ Twin Mill™ Racer
- Thomas & Friends™ attractions
- Masters of the Universe-themed experiences
- Mattel Games-themed attractions and activities
The park will be Arizona’s first fully themed indoor-outdoor amusement park and is designed to offer experiences for guests of all ages.
Meanwhile, VAI Resort is planned to include four hotel towers with approximately 1,100 rooms, a large entertainment district, multiple restaurants, retail shopping, convention facilities, and a state-of-the-art amphitheater designed to host major concerts and events.
A Growing Vision
One factor contributing to the project’s lengthy timeline appears to be the continued expansion of the resort’s scope. Developers have repeatedly described VAI as a destination that has evolved far beyond its original vision, adding new hospitality, dining, entertainment, and retail components over time. Earlier project statements noted that these expansions affected scheduling for the adjacent theme park.
The development remains one of the largest tourism and hospitality projects currently underway in Arizona, with investments estimated at more than $1 billion.
Looking Ahead
For now, both VAI Resort and Mattel Adventure Park remain works in progress. Construction activity continues, new attractions are still being promoted on official websites, and developers have shown no indication that the project has been abandoned. However, without an announced opening date, Arizona residents and visitors will need to remain patient as Glendale’s ambitious entertainment destination moves closer to completion.
While many expected to be riding Hot Wheels coasters by now, the latest updates suggest that the world’s first Mattel Adventure Park is still a destination for the future rather than the present.
Related External Links
- Mattel Adventure Park Official Website
- VAI Resort Official Website
- City of Glendale Economic Development News
- State Farm Stadium Official Website
- Visit Glendale Arizona Tourism Guide
- Epic Resort Destinations
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For generations of Southern Californians, the Vincent Thomas Bridge has been more than a way to cross the Los Angeles Harbor. It has been a landmark, a symbol, and for many of us, a childhood memory.
Growing up in Southern California, I remember trips to San Pedro with my family and the excitement of visiting the waterfront. My parents would often take us to Fisherman’s Wharf, where they would buy fresh crab, shrimp, fish, and sometimes shellfish. Those trips felt like an adventure. The sights, the smells of the harbor, the boats moving through the water, and the activity around the port made San Pedro feel like a completely different world.
But one thing always captured my attention — the Vincent Thomas Bridge.
Standing below that massive green suspension bridge, I would look up in amazement. Seeing cars and trucks traveling high above us across the harbor seemed almost unreal. The bridge stretched across the sky like a piece of modern engineering, connecting San Pedro to Terminal Island while towering over the ships and waterfront below.
Even as a kid, I was fascinated by transportation. I was already drawn to trains and the movement of machines — the way different forms of transportation connected people and places. The Vincent Thomas Bridge fit right into that fascination. It was another example of how engineering could transform a landscape and bring communities together.
Opened in 1963, the Vincent Thomas Bridge became one of the most recognizable structures in the Port of Los Angeles. Named after California Assemblyman Vincent Thomas, who fought for years to make the connection a reality, the bridge represented growth, progress, and the importance of the harbor to Southern California.
Now, more than six decades later, this historic bridge is preparing for a major preservation effort.
The upcoming Vincent Thomas Bridge Deck Replacement Project is designed to extend the life of the structure by replacing the aging roadway deck and upgrading safety features. The bridge itself is not being replaced — instead, crews are preserving this piece of Southern California history so future generations can continue using and experiencing it.
The work will begin with preparation activities in 2026, followed by a planned full closure beginning in late 2026 while the deck replacement takes place. The goal is to reopen the bridge before the 2028 Olympic Games in Los Angeles.
For some people, a bridge is simply concrete, steel, and cables. But for others, it represents memories.
For me, the Vincent Thomas Bridge brings back memories of family outings, standing near the harbor, looking upward in wonder, and realizing how impressive the world of transportation and engineering could be.
Preserving the bridge is not only about maintaining a roadway. It is about protecting a landmark that has been part of countless Southern California stories — including mine.
The Vincent Thomas Bridge has carried millions of vehicles across the harbor. But it has also carried memories, dreams, and a sense of connection for generations of Angelenos.
And now, it is preparing for its next chapter.
Further Reading & Information
- Caltrans – Vincent Thomas Bridge Deck Replacement Project
- Caltrans – Vincent Thomas Bridge Deck Replacement FAQs
- Port of Los Angeles – Official Website
- LA Waterfront – San Pedro Waterfront Development
- San Pedro – History, Community & Waterfront Information
- California Highways – State Route 47 & Vincent Thomas Bridge History
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