News
Schoolyard Social: Where Competition Builds Community
Brooklyn startup launches app that transforms local tournaments into real-world connections—and proves people are hungry for authentic experiences beyond the screen.
Remember when competition meant showing up somewhere real, not just climbing digital leaderboards from your couch? A Brooklyn-based startup is betting that nostalgia—and a growing appetite for genuine human connection—can reshape how we play, compete, and build community in 2025.
The Problem: We’re More Connected Than Ever, Yet More Isolated
Schoolyard Social launched its flagship app in October 2025 with a simple premise: technology should bring people together in person, not keep them glued to screens. In an era of endless scrolling, algorithmic friendships, and virtual everything, the platform offers something refreshingly analog—real people, real competition, real community.
“People are craving real-life ways to meet and belong,” said Win Smith, CEO and co-founder. “Competition gives you a reason to show up, and there’s less pressure to ‘click’ socially. Instead of swiping or making small talk at a bar, players build community around a shared interest.”
It’s a pitch that resonates. In just one month since going live, Schoolyard Social doubled both its revenue and number of tournaments compared to the entire previous year. From 800-player basketball tournaments at Barclays Center during the Aptos Crypto Conference to Sunday pickleball leagues sponsored by Sixpoint Brewery, the app is proving that people will show up—literally—when given the right reason.
How It Works: Tournament Tech for Everyone
Built in partnership with ISBX, the digital product agency behind work for Nike and other major brands, Schoolyard Social combines everything you need to run a tournament into one streamlined platform: hosting tools, bracketing, scoring, leaderboards, messaging, and payment processing.
The genius is in the simplicity. Anyone can organize a local, skill-based tournament—no tech background required. Whether it’s college beer pong leagues, corporate wellness competitions, neighborhood bakeoffs, or city-wide basketball brackets, the app handles the logistics so organizers can focus on creating memorable experiences.
And here’s the kicker: cash prizes. Players aren’t just competing for bragging rights; they’re getting paid for doing what they love. It’s a model that turns casual players into invested community members and one-off events into recurring traditions.
The Origin Story: Whiteboard Brackets to Venture-Backed Startup
Schoolyard Social wasn’t born in a boardroom—it was born from real demand the founders couldn’t keep up with.
“When we started, we were organizing events with whiteboard brackets and Instagram buzz,” said Harry Stanton, co-founder and COO. “The interest quickly outpaced us; venues, clubs, companies and creators all started asking us to organize their tournaments. So we built an app anyone can use to scale what hosts were already doing manually.”
The founding trio brings serious credentials to the table. Smith is a former Wesleyan University tennis captain and Sony Music executive producer. Stanton is a former NCAA lacrosse national champion and early hire at Fanatics Betting and Gaming. Peter de Saint Phalle, the third co-founder and CMO, is an experiential marketing veteran whose agency work includes global campaigns for Ogilvy and George P. Johnson.
Together, they’ve combined backgrounds in sports, technology, and brand activation to build something that feels both nostalgic and necessary—a platform that turns everyday rivalry into community.
The Brand Play: Authentic Engagement Beyond Digital Impressions
Schoolyard Social isn’t just attracting players—it’s attracting brands looking for deeper customer relationships. Sponsors including Sixpoint, vitaminwater, PaddleSmash, and Justworks are partnering to activate products and build brand awareness through live demos and in-office events.
“Just as people crave lasting connections, brands want sustainable relationships with customers,” said de Saint Phalle. “Schoolyard Social lets brands meet audiences where they play, activating products and creating real-life connections that deepen over time—not just experiential advertising or fleeting digital impressions.”
It’s a smart positioning. In a world where digital ad fatigue is real and consumers are increasingly skeptical of online marketing, brands that show up in authentic, community-driven spaces have a competitive advantage. Schoolyard Social offers that access—not through banner ads or sponsored posts, but through meaningful participation in the moments that matter to players.
What’s Next: Campus Expansion and Nationwide Growth
The company recently raised $860,000 through an oversubscribed SAFE note to accelerate growth. Expansion plans include a nationwide College Ambassador Program and collegiate events at business schools like Stanford and Columbia.
It’s a strategic move. College campuses are natural breeding grounds for competitive social experiences, and students are often the early adopters who set cultural trends. If Schoolyard Social can embed itself in campus culture, it has a shot at becoming the go-to platform for a generation that’s increasingly vocal about wanting less screen time and more real-world connection.
Why This Matters: The Post-Digital Playbook
Schoolyard Social represents something bigger than just another app. It’s part of a growing movement toward what the company calls “the post-digital age”—a recognition that while technology has connected us in unprecedented ways, it’s also left many of us feeling more isolated than ever.
The platform’s tagline says it all: “Competition tech designed to get you off your phone.”
In a media landscape dominated by endless content consumption and passive scrolling, Schoolyard Social offers active participation. In a social ecosystem built on curated personas and performative posting, it offers genuine interaction. In a world where “community” has become a buzzword stripped of meaning, it offers the real thing—people showing up, competing, connecting, and building something together.
That’s not just good business. It’s a blueprint for how technology can serve humanity instead of the other way around.
The Bottom Line
Schoolyard Social is betting that the future of social connection isn’t more sophisticated algorithms or immersive virtual worlds—it’s getting people back in the same physical space, doing things they love, with other people who share their passion.
If the early results are any indication, they might be onto something. Because at the end of the day, no amount of digital engagement can replace the feeling of showing up, competing, and belonging to something real.
Ready to turn your passion into community? Download the Schoolyard Social app on the App Store or Google Playand find your next tournament.
For more information about Schoolyard Social, visit their press kit or explore upcoming tournaments in your area.
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For generations, the Santa Monica Pier sign has marked the start of a day at the beach. Now, the familiar blue neon landmark is preparing for a journey of its own.
Santa Monica scheduled removal of the 1941 sign for October 20–22, with shipment to Las Vegas anticipated October 26. The timetable is subject to change, according to the city’s October 19 announcement.
The temporary removal accompanies replacement of the aging bridge connecting Ocean Avenue to the pier. It also creates an opportunity to preserve the historic sign.
YESCO will restore it at its Las Vegas facility. The company’s experience includes work on the “Welcome to Fabulous Las Vegas” sign.
Crews will repair neon tubing, treat rust, repaint components and address structural needs while retaining historic features. The sign will remain in secure storage during bridge construction.
Once the project is finished, it will return above the new bridge at a slightly greater height for visibility and vehicle clearance. The city’s latest announcement targets project completion by 2028, ahead of the Los Angeles Olympics and Paralympics.
Meanwhile, visitors can photograph a lighted, half-scale replica near Pier Burger.
For anyone who associates that glowing arch with Southern California memories, its absence will be noticeable. The restoration is intended to ensure future generations can make memories beneath it, too.
Source: City of Santa Monica — October 19, 2026 announcement
Related Links
- City of Santa Monica: Official sign restoration announcement — October 19, 2026. Primary source for removal dates, shipment to Las Vegas, YESCO’s restoration work and the sign’s planned return.
- Santa Monica Daily Press: Sign restoration during bridge rebuild — October 20, 2026. Additional local reporting on the project and visitor access.
- LAist: Sign removal and how to watch — Reporting on the removal schedule and public viewing opportunities.
Follow more Southern California stories at STM Daily News.
Automotive
Slate Truck Gets Real: First Experience Center Opens Ahead of Planned Deliveries
Slate Auto’s first permanent Experience Center gives consumers an up-close look at its customizable electric truck ahead of planned customer deliveries.
Slate Auto’s new Chicago location gives prospective buyers a permanent place to see the minimalist electric pickup, explore customization options and learn about demo opportunities—but it is not yet proof that customer deliveries have begun.
CHICAGO — October 20, 2026 — The Slate Truck is moving out of computer renderings and temporary roadshow stops and into a permanent retail setting. Slate Auto opened its first Experience Center on October 15 at 1053 W. Grand Avenue in Chicago, giving consumers a year-round location to get an up-close look at the company’s highly anticipated electric pickup.
The Near West Side facility occupies a former Tesla location and includes showroom, retail and garage space, along with electric-vehicle charging infrastructure. For Slate, the opening represents an important step in turning strong online interest into a more tangible buying experience as the startup works toward launching its first vehicle.
Visitors can examine the truck’s compact dimensions, deliberately simple cabin and accessory-driven design in person. The center also showcases Slate’s personalization strategy, including exterior wraps, add-on accessories and digital design tools intended to let owners configure the truck around their needs.
Slate has also promoted demonstration opportunities connected with the location, although availability may be limited or appointment-based as the company continues to prepare its fleet. Early media access included passenger rides rather than unrestricted customer test drives, so prospective visitors should confirm current availability before making a special trip.
Why the Chicago opening matters
Until now, most consumers have encountered the Slate Truck through online reservations, media coverage or temporary appearances. A permanent showroom gives buyers a chance to judge details that are difficult to evaluate on a screen, including seating position, bed access, cabin materials and the overall size of the vehicle.
That is especially important for a product built around an unconventional value proposition. Slate is promoting a basic two-seat, two-door electric truck with manual crank windows and no factory-installed infotainment screen or stereo. The company’s strategy is to keep the starting price low and let buyers add features later through accessories and conversion kits.
The physical location also gives Slate a place to explain that approach directly. Rather than presenting the truck as an unfinished vehicle, the company can demonstrate how its modular accessories, wraps and planned SUV-style conversion components are meant to expand the vehicle’s usefulness over time.
Chicago is a logical first market for that effort. The city offers access to a large Midwestern customer base and is within the broader region of Slate’s planned manufacturing operation in Warsaw, Indiana. Reusing a former Tesla store also gives the startup a space already suited to displaying and servicing electric vehicles.
The roadshow continues beyond Chicago
The Experience Center is opening as Slate expands its public demonstration schedule. The company’s events calendar lists a Boston-area demo ride event from October 21 through October 25 at The Shops at Chestnut Hill, followed by an appearance at RADwood in Alameda, California, on October 24 and a New Jersey demo ride event in Freehold from October 28 through October 31.
Slate also lists future stops in Washington, D.C., Raleigh, Atlanta, Miami and Orlando. Together, the permanent Chicago center and the traveling events suggest the company is moving into a broader customer-education phase ahead of planned deliveries.
What has—and has not—changed
The showroom opening does not change Slate’s headline pricing or range claims. The truck is still advertised with a base price of $24,950 before taxes, registration and destination charges. With the currently listed $1,450 destination fee, the entry price would be approximately $26,400 before other costs or optional equipment.
Slate also continues to advertise an estimated range of up to 205 miles. That figure remains an estimate rather than a final EPA-certified rating.
Most importantly, Slate has not publicly confirmed that regular customer production has started or that the first retail deliveries have occurred. Limited deliveries have been reported as possible before the end of December 2026, while many reservation holders may receive later delivery windows in 2027. The Chicago opening is therefore a commercialization milestone, not a manufacturing milestone.
For customers and industry observers, the next major signals will be the start of production at the Warsaw factory, final specifications and EPA range ratings, and confirmed handoffs to paying buyers.
The bottom line
Slate Auto now has a permanent place where consumers can see and evaluate its unusually simple electric truck. That makes the product feel more real and gives the company a platform to explain a customization-heavy business model that may be unfamiliar to traditional truck buyers.
Still, the biggest questions remain unanswered. Opening a showroom demonstrates progress in marketing and customer engagement; producing vehicles at scale, holding the promised price and delivering a 205-mile truck to reservation holders will determine whether Slate can convert enthusiasm into a viable automotive business.
Sources and more information
- Slate Auto events and demo schedule
- Electrek: Slate opens its first Experience Center in Chicago
- Autoblog: Slate opens its first U.S. showroom
- Slate Auto
Category: Consumer Corner / Automotive
Forgotten Genius Fridays
Octavia E. Butler: The Black Woman Who Helped Change Science Fiction
Discover how Octavia E. Butler transformed science fiction, explored Black identity, and helped shape Afrofuturism through her groundbreaking novels.
Forgotten Genius Friday | The Knowledge | STM Daily News
Octavia E. Butler: The Woman Who Reimagined the Future
When we think about science fiction, we often picture spaceships, robots, alien civilizations, and futuristic technology. But what happens when science fiction becomes a way to explore racism, inequality, human survival, and the consequences of our choices?
That is exactly what Octavia E. Butler brought to the genre.
Long before Afrofuturism became a widely recognized cultural movement, Butler was creating extraordinary stories that placed Black characters—especially Black women—at the center of imagined futures.
Her work challenged conventional ideas about who could be a hero, whose experiences mattered, and what science fiction could accomplish.
A Young Girl With a Powerful Imagination
Octavia Estelle Butler was born on June 22, 1947, in Pasadena, California.
Raised primarily by her mother and grandmother after her father’s death, Butler grew up shy and found comfort in books and storytelling.
Her mother worked as a domestic employee, and Butler sometimes accompanied her to work. Those experiences exposed her to the racial and economic inequalities that would later influence her fiction.
As a child, Butler loved science fiction, but she noticed something missing: people who looked like her.
Rather than accepting that absence, she began creating stories of her own.
She would eventually become one of the most influential writers in speculative fiction.
Breaking Barriers in Science Fiction
During the 1970s, mainstream American science fiction was largely associated with white male writers and protagonists.
Butler entered that literary world with a different perspective.
Her first published novel, Patternmaster, appeared in 1976. It introduced readers to a world shaped by extraordinary mental abilities, social hierarchies, and struggles for power.
Butler continued developing complex stories that explored humanity’s relationship with authority, identity, biology, and survival.
In 1979, she published one of her best-known novels, Kindred.
The book follows Dana, a Black woman living in 1970s California who is repeatedly transported back to a Maryland plantation before the Civil War.
Through Dana’s experiences, Butler forced readers to confront the brutality of American slavery and its continuing influence on the present.
Rather than treating history as something safely confined to the past, Kindred makes that history immediate and deeply personal.
Imagining the Future—and Warning Us About It
In 1993, Butler published Parable of the Sower, a novel set in a collapsing American society struggling with economic inequality, environmental destruction, violence, and weakened institutions.
Its central character, Lauren Olamina, is a young Black woman who develops a philosophy called Earthseed while searching for a way to survive and build a community.
The novel takes place beginning in 2024, making its imagined future particularly striking to modern readers.
Butler followed it with Parable of the Talents in 1998, continuing her examination of social instability, religious extremism, authoritarianism, and the struggle to create a better future.
Her novels were not literal predictions. They were works of speculative fiction that used recognizable social trends to ask difficult questions about where humanity might be headed.
Octavia Butler and Afrofuturism
Afrofuturism brings together African and African diasporic experiences with science fiction, technology, history, mythology, and imaginative visions of the future.
While artists such as Sun Ra and George Clinton explored cosmic identity through music, performance, and futuristic imagery, Butler used literature to investigate power, history, and humanity’s possible futures.
Her novels frequently placed Black women in situations where they had to navigate extraordinary challenges and reshape the societies around them.
Butler’s work is widely discussed within Afrofuturist scholarship, although her literary contributions also extend beyond any single cultural label.
She demonstrated that Black people did not have to remain secondary characters in someone else’s vision of the future.
They could be the architects of entirely new worlds.
Recognition and a Lasting Legacy
Butler received some of science fiction’s most significant honors, including Hugo and Nebula Awards.
In 1995, she became the first science-fiction writer to receive a MacArthur Fellowship, often called a genius grant.
Her work also included the Xenogenesis trilogy, later collected as Lilith’s Brood, which explored humanity’s encounter with an extraterrestrial species and raised questions about consent, adaptation, identity, and survival.
Butler died on February 24, 2006, at age 58.
Yet her influence has continued to grow.
Her novels are studied in classrooms, discussed by scholars, and embraced by new generations of readers and creators interested in science fiction, social justice, and Afrofuturism.
A Genius Who Made Us Think Differently About Tomorrow
Octavia E. Butler was more than a science-fiction author.
She was a visionary storyteller who understood that imagining the future also meant examining the past and questioning the present.
Her stories asked readers to consider how power operates, how communities survive, and how human beings might change.
And perhaps her greatest contribution was demonstrating that the future belongs in the imagination of everyone.
Why Octavia E. Butler Belongs in Forgotten Genius Friday
At STM Daily News, our Forgotten Genius Friday series celebrates extraordinary individuals whose ideas, innovations, and accomplishments helped shape our world, even if their stories aren’t widely known. Octavia E. Butler fits that mission perfectly. Although she received prestigious literary awards and recognition during her lifetime, her influence extends far beyond science fiction. Like the inventors, scientists, and trailblazers we’ve featured in this series, Butler challenged barriers, defied expectations, and opened doors for future generations. Through her imagination, she helped redefine who could tell stories about humanity’s future—and who could be at the center of those stories. Her inclusion in Forgotten Genius Friday reminds us that genius isn’t limited to laboratories and inventions. Sometimes, it begins with a pen, a powerful imagination, and the courage to envision a different world.
Sources and fact-checking
The Huntington Library holds Butler’s literary archive and confirms the chronology of her major novels, awards, and career. The MacArthur Foundation independently documents her 1995 fellowship.
- Official Octavia E. Butler biography
- The Huntington — Octavia E. Butler Papers
- MacArthur Foundation — Octavia Butler
- The Huntington — Telling My Stories exhibition
For more stories about overlooked innovators, writers, scientists, and visionaries who changed our world, explore The Knowledge and Forgotten Genius Friday at STM Daily News.
