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Schoolyard Social: Where Competition Builds Community
Brooklyn startup launches app that transforms local tournaments into real-world connections—and proves people are hungry for authentic experiences beyond the screen.
Remember when competition meant showing up somewhere real, not just climbing digital leaderboards from your couch? A Brooklyn-based startup is betting that nostalgia—and a growing appetite for genuine human connection—can reshape how we play, compete, and build community in 2025.
The Problem: We’re More Connected Than Ever, Yet More Isolated
Schoolyard Social launched its flagship app in October 2025 with a simple premise: technology should bring people together in person, not keep them glued to screens. In an era of endless scrolling, algorithmic friendships, and virtual everything, the platform offers something refreshingly analog—real people, real competition, real community.
“People are craving real-life ways to meet and belong,” said Win Smith, CEO and co-founder. “Competition gives you a reason to show up, and there’s less pressure to ‘click’ socially. Instead of swiping or making small talk at a bar, players build community around a shared interest.”
It’s a pitch that resonates. In just one month since going live, Schoolyard Social doubled both its revenue and number of tournaments compared to the entire previous year. From 800-player basketball tournaments at Barclays Center during the Aptos Crypto Conference to Sunday pickleball leagues sponsored by Sixpoint Brewery, the app is proving that people will show up—literally—when given the right reason.
How It Works: Tournament Tech for Everyone
Built in partnership with ISBX, the digital product agency behind work for Nike and other major brands, Schoolyard Social combines everything you need to run a tournament into one streamlined platform: hosting tools, bracketing, scoring, leaderboards, messaging, and payment processing.
The genius is in the simplicity. Anyone can organize a local, skill-based tournament—no tech background required. Whether it’s college beer pong leagues, corporate wellness competitions, neighborhood bakeoffs, or city-wide basketball brackets, the app handles the logistics so organizers can focus on creating memorable experiences.
And here’s the kicker: cash prizes. Players aren’t just competing for bragging rights; they’re getting paid for doing what they love. It’s a model that turns casual players into invested community members and one-off events into recurring traditions.
The Origin Story: Whiteboard Brackets to Venture-Backed Startup
Schoolyard Social wasn’t born in a boardroom—it was born from real demand the founders couldn’t keep up with.
“When we started, we were organizing events with whiteboard brackets and Instagram buzz,” said Harry Stanton, co-founder and COO. “The interest quickly outpaced us; venues, clubs, companies and creators all started asking us to organize their tournaments. So we built an app anyone can use to scale what hosts were already doing manually.”
The founding trio brings serious credentials to the table. Smith is a former Wesleyan University tennis captain and Sony Music executive producer. Stanton is a former NCAA lacrosse national champion and early hire at Fanatics Betting and Gaming. Peter de Saint Phalle, the third co-founder and CMO, is an experiential marketing veteran whose agency work includes global campaigns for Ogilvy and George P. Johnson.
Together, they’ve combined backgrounds in sports, technology, and brand activation to build something that feels both nostalgic and necessary—a platform that turns everyday rivalry into community.
The Brand Play: Authentic Engagement Beyond Digital Impressions
Schoolyard Social isn’t just attracting players—it’s attracting brands looking for deeper customer relationships. Sponsors including Sixpoint, vitaminwater, PaddleSmash, and Justworks are partnering to activate products and build brand awareness through live demos and in-office events.
“Just as people crave lasting connections, brands want sustainable relationships with customers,” said de Saint Phalle. “Schoolyard Social lets brands meet audiences where they play, activating products and creating real-life connections that deepen over time—not just experiential advertising or fleeting digital impressions.”
It’s a smart positioning. In a world where digital ad fatigue is real and consumers are increasingly skeptical of online marketing, brands that show up in authentic, community-driven spaces have a competitive advantage. Schoolyard Social offers that access—not through banner ads or sponsored posts, but through meaningful participation in the moments that matter to players.
What’s Next: Campus Expansion and Nationwide Growth
The company recently raised $860,000 through an oversubscribed SAFE note to accelerate growth. Expansion plans include a nationwide College Ambassador Program and collegiate events at business schools like Stanford and Columbia.
It’s a strategic move. College campuses are natural breeding grounds for competitive social experiences, and students are often the early adopters who set cultural trends. If Schoolyard Social can embed itself in campus culture, it has a shot at becoming the go-to platform for a generation that’s increasingly vocal about wanting less screen time and more real-world connection.
Why This Matters: The Post-Digital Playbook
Schoolyard Social represents something bigger than just another app. It’s part of a growing movement toward what the company calls “the post-digital age”—a recognition that while technology has connected us in unprecedented ways, it’s also left many of us feeling more isolated than ever.
The platform’s tagline says it all: “Competition tech designed to get you off your phone.”
In a media landscape dominated by endless content consumption and passive scrolling, Schoolyard Social offers active participation. In a social ecosystem built on curated personas and performative posting, it offers genuine interaction. In a world where “community” has become a buzzword stripped of meaning, it offers the real thing—people showing up, competing, connecting, and building something together.
That’s not just good business. It’s a blueprint for how technology can serve humanity instead of the other way around.
The Bottom Line
Schoolyard Social is betting that the future of social connection isn’t more sophisticated algorithms or immersive virtual worlds—it’s getting people back in the same physical space, doing things they love, with other people who share their passion.
If the early results are any indication, they might be onto something. Because at the end of the day, no amount of digital engagement can replace the feeling of showing up, competing, and belonging to something real.
Ready to turn your passion into community? Download the Schoolyard Social app on the App Store or Google Playand find your next tournament.
For more information about Schoolyard Social, visit their press kit or explore upcoming tournaments in your area.
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amusement and theme parks
Six Flags and Travis Kelce Kick Off 2027 Season Pass Sales With Lowest Prices Through Sept. 7
Six Flags launches 2027 Season Pass sales at its lowest price through Sept. 7, with unlimited visits now through 2027, parking perks, and regional access.

Six Flags is officially in “season pass season” — and it’s starting with a headline deal. The company announced Aug. 7 that it has launched sales of its 2027 Season Passes at the lowest price guests will see this season or next, with a limited-time offer running through Sept. 7, 2026. To mark the 8/7 launch date, Six Flags teamed up with brand ambassador Travis Kelce, celebrating the biggest pass offer of the year on a number that’s become part of his legacy.
The big takeaway for fans: buy early, and you’re not just locking in 2027 access — you’re getting the rest of 2026, too. That includes major seasonal events like Halloween and holiday celebrations, plus the chance to start using the pass right away across participating parks.
What the 2027 Season Pass deal includes
Guests can purchase a 2027 Gold Pass or Prestige Pass at launch pricing and receive admission for the remainder of 2026 and all of 2027.
Kelce framed it in simple terms: unlimited visits, especially heading into fall and winter event season, is the kind of value that would have been “mind-blowing” as a kid — and it’s built for families and friend groups who want more reasons to get together.

Gold Pass: the value play for frequent park visits
The 2027 Gold Pass is positioned as the core option for guests who want maximum visits at the lowest price point. Benefits include:
- Unlimited visits for the rest of 2026 and all of 2027
- Free general parking (restrictions apply)
- Regional park access (East, West, Midwest, or Texas)
- Admission to fall haunt events and seasonal holiday celebrations
- Discounts on select food, merchandise, and tickets
- One bonus Bring-A-Friend Free ticket for renewing passholders and new members who purchase by Sept. 7
Prestige Pass: VIP perks and nationwide access
For guests who want more premium access and in-park benefits, Six Flags is also pushing its Prestige Pass tier. Prestige perks include:
- Access to all Six Flags parks across North America
- Preferred parking at many parks
- Complimentary fountain beverages
- VIP entrance access at participating parks
- Free Bring-A-Friend tickets
- One free single-use Fast Lane per visit
- A $20 in-park credit for new Prestige members and Prestige passholders who renew by Sept. 7
Memberships: month-to-month flexibility
Six Flags also announced 2027 Memberships for guests who prefer a monthly payment option. Memberships include unlimited visits and a range of benefits similar to Season Passes — including multi-park access (based on tier), parking benefits, discounts on food and merchandise, and member-exclusive rewards and offers.
Premium membership tiers add expanded park access and additional VIP-style perks, giving guests more ways to customize how they visit.
Why Six Flags is making a big push now
The 2027 pass launch arrives as Six Flags prepares what it calls one of its most ambitious attraction lineups ever, with major additions planned across regions.
Highlights announced so far include:
- East: Six Flags Great Adventure will debut Bakunawa, billed as the world’s tallest and fastest spinning coaster (382 feet, 100 mph), anchoring a renovated Boardwalk area inspired by Jersey Shore culture. Carowinds will introduce Rip Roarin’ Falls, a super-flume featuring a 100-foot drop.
- Texas: Six Flags Fiesta Texas will debut Werewolf Gorge, described as the world’s longest family launch coaster with immersive storytelling.
- Midwest: Six Flags Great America will open Camp Timber Trail, a family adventure area anchored by Sky Hawk, a suspended family coaster.
- West: Knott’s Soak City will introduce Coral Craze and Kelp Kraze, new family raft slides featuring ride systems making their West Coast and North American debuts.
Six Flags also teased that more major announcements are still on the way.
You can start using the pass in 2026 — and more is coming
Beyond the 2027 pipeline, Six Flags says guests who buy now can take advantage of new or recently opened additions in 2026, including:
- Quantum Accelerator (Six Flags New England)
- Tormenta: Rampaging Run (Six Flags Over Texas)
- Shoreline Pier (Six Flags Great Adventure)
- Daredeviler (Canada’s Wonderland)
- Speedway Stunt Coaster (Six Flags Mexico)
- Looney Tunes™ Land (Six Flags Magic Mountain)
- Phantom Theater (Kings Island)
- A major summer entertainment lineup (Kings Dominion)
And the calendar doesn’t slow down after summer. Six Flags says its 2026 Halloween lineup is coming soon, featuring new horror franchise experiences and new entertainment, followed by holiday events across parks — including the return of a newly reimagined Holiday in the Park at Six Flags Great Adventure and Six Flags Over Georgia.
The deadline to know
If you’re considering a pass, the timing matters: guests must purchase by Sept. 7, 2026 to receive launch pricing and promotional offers. For park-specific details and restrictions, Six Flags directs guests to visit sixflags.com.
For fans, Kelce summed up the pitch: more time at the parks now means more memories later — more rides, more laughs, and more reasons to bring your crew along for the season.
Source: Six Flags
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Community
ABCs for School Zone Safety: Tips for Drivers, Pedestrians and Bicyclists
School Zone Safety: A new school year means there’s more traffic around school campuses. Between dropoffs and pickups, children riding bicycles, walking to school and all the shuttling between sports practices and other extracurricular activities, this season is a reminder to make every trip to and from school a safe one.

ABCs for School Zone Safety: Tips for Drivers, Pedestrians and Bicyclists
(Feature Impact) A new school year means there’s more traffic around school campuses. Between dropoffs and pickups, children riding bicycles, walking to school and all the shuttling between sports practices and other extracurricular activities, this season is a reminder to make every trip to and from school a safe one.
To make sure no parent worries about their child getting to school safely, the California Office of Traffic Safety (OTS) and Caltrans are encouraging drivers, pedestrians and bicyclists to remember their “ABCs” on every trip: stay Alert for Bicyclists and watch for and yield to Children crossing the street.
With students in school and traffic patterns changing, consider these tips so students arrive to and from class safely:
Drivers
Because children outside of vehicles do not have the same protections as drivers and passengers, drivers have an outsized role to protect people walking, biking and rolling.
- Take your time and be patient.
- Always follow the speed limit.
- Use extra caution at crosswalks and intersections, especially if you notice children nearby.
- Don’t drive distracted – even a quick glance at your phone can have tragic consequences.
- Never drive while impaired.
- Adjust your driving to the conditions and use extra caution in rain, fog and darkness.
- If you see a bicyclist ahead, wait until it’s safe to pass and give them at least 3 feet of space when you do.
Pedestrians
Pedestrians have an important role in their own safety, particularly in school zones and crosswalks where children and other people may be present.
- Use sidewalks when available. If there are no sidewalks, walk facing traffic so you can see drivers and they can see you.
- Avoid crossing outside of crosswalks. If there is a signalized crosswalk or marked crosswalk, use it.
- Before crossing the street, look both ways. If there are any stopped or turning cars, try to make eye contact with the drivers before crossing so you know they see you.
- If you’re walking after dark or when visibility is poor, make yourself visible by wearing something bright or reflective and shining a light.
- Stay alert – don’t wear headphones or use your phone while crossing the street or walking across a busy road.
Bicyclists
Bicyclists can help protect themselves by staying alert and visible, especially in areas where traffic, pedestrians and young students may be present.
- When possible, plan your route along bike paths or roads with dedicated bike lanes away from vehicle traffic.
- Equip your bicycle with lights and reflectors to be more visible to drivers and pedestrians.
- Wear a properly fitted helmet and bright clothing.
- Learn cyclist hand signals to communicate when you’re turning, slowing or stopping.
- Stay aware of drivers and always yield to pedestrians.
To learn more and join the movement, visit GoSafelyCA.org.
E-Bike Safety Tips
With more young people using e-bikes than ever before, it’s important that riders and their parents or guardians understand the risks involved and make smart, safe choices.
Since e-bikes can travel at faster speeds than traditional bicycles, they pose greater risk for serious injury or death in the event of a crash. Class 1 and 2 e-bikes can both travel at up to 20 mph unassisted, while Class 3 e-bikes can go as fast as 28 mph unassisted.
E-bike rules vary based on the top unassisted speed, but parents and guardians should follow these tips for e-bikes:
- Many local ordinances and state laws restrict e-bike use for minors or require special licensing.
- Helmets are required for riders under age 18 for Class 1-2 e-bikes and all riders on Class 3 e-bikes, regardless of age.
- You must be 16 years or older to ride a Class 3 e-bike.
- Never ride e-bikes that don’t have pedals as they could be considered e-motos and not legally permitted on roads.
- Ride in bike lanes or on legal paths, avoiding roads with traffic when possible.
- Be as predictable as possible and use caution when making turns, crossing streets or riding in conditions with poor visibility.
E-bike rules may vary by state and regionally. Contact local law enforcement regarding local laws.
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News
Black Los Angeles Is Shrinking—and Spreading Across the West
Black Los Angeles has changed dramatically over the past several decades. Explore why its population declined, where families moved, and which neighborhoods continue to anchor the region’s Black community.
Last Updated on August 21, 2026 by Daily News Staff
Black Los Angeles?
For much of the 20th century, South Los Angeles was the center of one of the most influential Black communities in the western United States. Neighborhoods such as Watts, West Adams, Crenshaw, Baldwin Hills and Leimert Park produced political leaders, musicians, entrepreneurs and cultural movements whose influence reached far beyond Southern California.
That community has not disappeared, but it has become smaller and considerably more dispersed.
Census figures show that Los Angeles has experienced a sustained decline in its Black population, particularly within the city and the older communities of South Los Angeles.
A decades-long population decline
In 1990, approximately 454,000 Los Angeles residents identified as non-Hispanic Black alone, representing about 13% of the city’s population. By the 2020 Census, that number had fallen to approximately 323,000—or about 8.3% of the population.
The same pattern is visible across Los Angeles County.
The county’s non-Hispanic Black population declined from approximately 935,000 in 1990 to about 761,000 in 2020. Between 2010 and 2020 alone, it fell by nearly 55,000 people, even as the county’s total population increased.
These numbers do not include everyone with partial Black ancestry or those identifying as multiracial. Nevertheless, the figures reveal a clear geographic and demographic shift.
Black Los Angeles has not simply vanished. It has spread outward.
Why have Black families left Los Angeles?
Housing costs are one of the most important factors.
As rents and home prices rose, many working- and middle-class families found it increasingly difficult to remain in neighborhoods where their families had lived for generations. Redevelopment and gentrification placed additional pressure on renters and homeowners, particularly in areas near downtown Los Angeles and new transit investments.
Older homeowners could sometimes benefit from rising property values, but their children often could not afford to purchase homes nearby. Selling a Los Angeles property also gave some families enough equity to buy larger or newer homes elsewhere.
Researchers at UC Berkeley’s Terner Center found that Black households were disproportionately represented among lower-income residents leaving the Los Angeles region.
Employment changes also contributed. Los Angeles lost many of the manufacturing, aerospace and industrial jobs that had helped support Black working-class families during the postwar period. Meanwhile, metropolitan areas in other states offered lower housing costs and growing professional communities.
Where did people go?
A significant portion of the movement remained within Southern California.
Lancaster and Palmdale in the Antelope Valley attracted families from South Los Angeles, Compton and Inglewood. Others moved east into Riverside and San Bernardino counties.
Between 1990 and 2021, Riverside County’s Black population grew from approximately 64,000 to more than 156,000. San Bernardino County’s Black population increased from approximately 115,000 to 174,000 during the same period.
The Urban Institute concluded that many Black residents leaving Los Angeles County likely settled in these neighboring Inland Empire counties.
Other families left California entirely. Las Vegas and Phoenix became important destinations for people seeking comparatively affordable housing while remaining relatively close to Southern California.
Farther away, Atlanta, Dallas–Fort Worth, Houston and Charlotte have attracted Black professionals and families as part of what researchers call the “New Great Migration”—a movement of Black Americans toward metropolitan areas in the South.
Where are the remaining Black population centers?
The strongest concentration within the city continues to run through the Crenshaw district and surrounding neighborhoods.
Leimert Park remains the symbolic and cultural heart of Black Los Angeles. Baldwin Hills, Baldwin Vista, Hyde Park, West Adams and Crenshaw also retain important Black institutions, churches, businesses and homeowners.
Immediately outside the city, View Park–Windsor Hills and Ladera Heights remain two of the county’s most prominent Black middle- and upper-middle-class communities. Recent American Community Survey estimates indicate that approximately 55% of Ladera Heights residents identify as Black.
Inglewood remains another major center of Black cultural and commercial life, despite its transition into a predominantly Latino city. Central and northern Inglewood, particularly areas near Morningside Park, View Park and Hyde Park, retain substantial Black populations.
Farther south, Black communities remain in Westmont, West Athens, Carson, Gardena, North Long Beach and portions of Compton. Most of these places are no longer majority-Black, but they continue to contain significant populations and long-established community institutions.
Lancaster and Palmdale now represent one of the county’s largest suburban concentrations of Black families. Unlike the compact neighborhoods of historic South Los Angeles, however, the Antelope Valley population is distributed across a much larger area.
Altadena was another important center of Black homeownership before the January 2025 Eaton Fire. The community’s Black population had already declined from its 1980 peak, but west Altadena still contained generations of Black homeowners. The fire destroyed or seriously damaged many of those homes, leaving the community’s future uncertain.
A community transformed, not erased
Today’s Black Los Angeles is more fragmented and suburban than the community that existed during the second half of the 20th century.
Leimert Park, Crenshaw and Baldwin Hills remain culturally significant, but they are now part of a much wider network extending from Inglewood and Carson to Lancaster, Palmdale and the Inland Empire.
This transformation presents a challenge for maintaining political representation, neighborhood institutions and cultural connections. A population that once lived within a relatively concentrated area is now spread across multiple cities, counties and states.
The story, therefore, is not simply that Black Los Angeles declined.
It is that rising housing costs, economic changes and suburban migration redrew the map of Black life in Southern California.
Sources: U.S. Census data compiled by Los Angeles Almanac, Urban Institute, UC Berkeley Terner Center and Brookings Institution.
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