News
SKIMS NAMED OFFICIAL UNDERWEAR PARTNER OF THE NBA, WNBA AND USA BASKETBALL
NEW YORK /PRNewswire/ — The National Basketball Association (NBA) and SKIMS today announced a multiyear partnership, making SKIMS the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”


“The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports,” said Jens Grede, Co-Founder & CEO, SKIMS. “Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”
“SKIMS has quickly become one of our most culturally-influential brands,” said NBA Commissioner Adam Silver. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”
Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.
SKIMS Mens launched on October 26, which features three collections of everyday essentials developed with comfort at the forefront as the brand brings its expertise in style, comfort, and fit to a new audience. SKIMS celebrated the launch with a new brand campaign, “Every Body is Wearing SKIMS”, starring NBA All-Star Shai Gilgeous-Alexander, alongside the brand’s official athlete endorsers.
As part of the partnership, SKIMS will also receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well as the leagues’ official social and digital platforms.
About SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry. SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe, and David Jones.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
About the WNBA
The WNBA, which tipped off its 27th season on May 19, is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s partnership platform, WNBA Changemakers, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing conversations about race and voting rights, among other important societal issues.
About USA Basketball
USA Basketball, which will celebrate its 50th anniversary in 2024, is the National Governing Body for the sport of basketball in the United States. As the recognized governing body for basketball in the U.S. by the International Basketball Federation (FIBA) and the United States Olympic and Paralympic Committee (USOPC), USA Basketball is responsible for the selection and training of USA teams that compete in FIBA-sponsored basketball competitions and select national events, and for the development of youth basketball initiatives addressing player development, coach education and safety.
SOURCE SKIMS
Breaking News
NASA Remembers Trailblazing Astronaut, Scientist Mary Cleave


NASA
Retired NASA astronaut Mary Cleave, a veteran of two NASA spaceflights, died Nov. 27. She was 76. A scientist with training in civil and environmental engineering, as well as biological sciences and microbial ecology, Cleave was the first woman to serve as an associate administrator for NASA’s Science Mission Directorate.
Born in Southampton, New York, Cleave received a Bachelor of Science degree in biological sciences from Colorado State University, Fort Collins, in 1969, and Master of Science in microbial ecology and a doctorate in civil and environmental engineering, both from Utah State University, Logan, in 1975 and 1979, respectively.
“I’m sad we’ve lost trail blazer Dr. Mary Cleave, shuttle astronaut, veteran of two spaceflights, and first woman to lead the Science Mission Directorate as associate administrator,” said NASA Associate Administrator Bob Cabana. “Mary was a force of nature with a passion for science, exploration, and caring for our home planet. She will be missed.”
Cleave was selected as an astronaut in May 1980. Her technical assignments included flight software verification in the SAIL (Shuttle Avionics Integration Laboratory), spacecraft communicator on five space shuttle flights, and malfunctions procedures book and crew equipment design.
Cleave launched on her first mission, STS-61B, aboard space shuttle Atlantis on Nov. 26,1985. During the flight, the crew deployed communications satellites, conducted two six-hour spacewalks to demonstrate space station construction techniques, operated the Continuous Flow Electrophoresis experiment for McDonnell Douglas and a Getaway Special container for Telesat and tested the Orbiter Experiments Digital Autopilot.
Cleave’s second mission, STS-30, which also was on Atlantis, launched May 4, 1989. It was a four-day flight during which the crew successfully deployed the Magellan Venus exploration spacecraft, the first planetary probe to be deployed from a space shuttle. Magellan arrived at Venus in August 1990 and mapped more than 95% of the surface. In addition, the crew also worked on secondary payloads involving indium crystal growth, electrical storms, and Earth observation studies.
Cleave transferred from NASA’s Johnson Space Center in Houston to the agency’s Goddard Space Flight Center in Greenbelt, Maryland in May 1991. There, she worked in the Laboratory for Hydrospheric Processes as the project manager for SeaWiFS (Sea-viewing, Wide-Field-of-view-Sensor), an ocean color sensor which monitored vegetation globally.
In March 2000, she went to serve as deputy associate administrator for advanced planning in the Office of Earth Science at NASA’s Headquarters in Washington. From August 2005 to February 2007, Cleave was the associate administrator for NASA’s Science Mission Directorate where she guided an array of research and scientific exploration programs for planet Earth, space weather, the solar system, and the universe. She also oversaw an assortment of grant-based research programs and a diverse constellation of spacecraft, from small, principal investigator-led missions to large flagship missions.
Cleave’s awards included: two NASA Space Flight medals; two NASA Exceptional Service medals; an American Astronautical Society Flight Achievement Award; a NASA Exceptional Achievement Medal; and NASA Engineer of the Year.
Cleave retired from NASA in February 2007.
Source: NASA
astronomy
Telescope Array detects second highest-energy cosmic ray ever




Newswise — In 1991, the University of Utah Fly’s Eye experiment detected the highest-energy cosmic ray ever observed. Later dubbed the Oh-My-God particle, the cosmic ray’s energy shocked astrophysicists. Nothing in our galaxy had the power to produce it, and the particle had more energy than was theoretically possible for cosmic rays traveling to Earth from other galaxies. Simply put, the particle should not exist.
The Telescope Array has since observed more than 30 ultra-high-energy cosmic rays, though none approaching the Oh-My-God-level energy. No observations have yet revealed their origin or how they are able to travel to the Earth.
On May 27, 2021, the Telescope Array experiment detected the second-highest extreme-energy cosmic ray. At 2.4 x 1020eV, the energy of this single subatomic particle is equivalent to dropping a brick on your toe from waist height. Led by the University of Utah (the U) and the University of Tokyo, the Telescope Array consists of 507 surface detector stations arranged in a square grid that covers 700 km2 (~270 miles2) outside of Delta, Utah in the state’s West Desert. The event triggered 23 detectors at the north-west region of the Telescope Array, splashing across 48 km2 (18.5 mi2). Its arrival direction appeared to be from the Local Void, an empty area of space bordering the Milky Way galaxy.
“The particles are so high energy, they shouldn’t be affected by galactic and extra-galactic magnetic fields. You should be able to point to where they come from in the sky,” said John Matthews, Telescope Array co-spokesperson at the U and co-author of the study. “But in the case of the Oh-My-God particle and this new particle, you trace its trajectory to its source and there’s nothing high energy enough to have produced it. That’s the mystery of this—what the heck is going on?”
In their observation that published on Nov. 24, 2023, in the journal Science, an international collaboration of researchers describe the ultra-high-energy cosmic ray, evaluate its characteristics, and conclude that the rare phenomena might follow particle physics unknown to science. The researchers named it the Amaterasu particle after the sun goddess in Japanese mythology. The Oh-My-God and the Amaterasu particles were detected using different observation techniques, confirming that while rare, these ultra-high energy events are real.
“These events seem like they’re coming from completely different places in the sky. It’s not like there’s one mysterious source,” said John Belz, professor at the U and co-author of the study. “It could be defects in the structure of spacetime, colliding cosmic strings. I mean, I’m just spit-balling crazy ideas that people are coming up with because there’s not a conventional explanation.”
Natural particle accelerators
Cosmic rays are echoes of violent celestial events that have stripped matter to its subatomic structures and hurled it through universe at nearly the speed of light. Essentially cosmic rays are charged particles with a wide range of energies consisting of positive protons, negative electrons, or entire atomic nuclei that travel through space and rain down onto Earth nearly constantly.
Cosmic rays hit Earth’s upper atmosphere and blasts apart the nucleus of oxygen and nitrogen gas, generating many secondary particles. These travel a short distance in the atmosphere and repeat the process, building a shower of billions of secondary particles that scatter to the surface. The footprint of this secondary shower is massive and requires that detectors cover an area as large as the Telescope Array. The surface detectors utilize a suite of instrumentation that gives researchers information about each cosmic ray; the timing of the signal shows its trajectory and the amount of charged particles hitting each detector reveals the primary particle’s energy.
Because particles have a charge, their flight path resembles a ball in a pinball machine as they zigzag against the electromagnetic fields through the cosmic microwave background. It’s nearly impossible to trace the trajectory of most cosmic rays, which lie on the low- to middle-end of the energy spectrum. Even high-energy cosmic rays are distorted by the microwave background. Particles with Oh-My-God and Amaterasu energy blast through intergalactic space relatively unbent. Only the most powerful of celestial events can produce them.
“Things that people think of as energetic, like supernova, are nowhere near energetic enough for this. You need huge amounts of energy, really high magnetic fields to confine the particle while it gets accelerated,” said Matthews.
Ultra-high-energy cosmic rays must exceed 5 x 1019 eV. This means that a single subatomic particle carries the same kinetic energy as a major league pitcher’s fast ball and has tens of millions of times more energy than any human-made particle accelerator can achieve. Astrophysicists calculated this theoretical limit, known as the Greisen–Zatsepin–Kuzmin (GZK) cutoff, as the maximum energy a proton can hold traveling over long distances before the effect of interactions of the microwave background radiation take their energy. Known source candidates, such as active galactic nuclei or black holes with accretion disks emitting particle jets, tend to be more than 160 million light years away from Earth. The new particle’s 2.4 x 1020 eV and the Oh-My-God particle’s 3.2 x 1020 eV easily surpass the cutoff.
Researchers also analyze cosmic ray composition for clues of its origins. A heavier particle, like iron nuclei, are heavier, have more charge and are more susceptible to bending in a magnetic field than a lighter particle made of protons from a hydrogen atom. The new particle is likely a proton. Particle physics dictates that a cosmic ray with energy beyond the GZK cutoff is too powerful for the microwave background to distort its path, but back tracing its trajectory points towards empty space.
“Maybe magnetic fields are stronger than we thought, but that disagrees with other observations that show they’re not strong enough to produce significant curvature at these ten-to-the-twentieth electron volt energies,” said Belz. “It’s a real mystery.”
Expanding the footprint
The Telescope Array is uniquely positioned to detect ultra-high-energy cosmic rays. It sits at about 1,200 m (4,000 ft), the elevation sweet-spot that allows secondary particles maximum development, but before they start to decay. Its location in Utah’s West Desert provides ideal atmospheric conditions in two ways: the dry air is crucial because humidity will absorb the ultraviolet light necessary for detection; and the region’s dark skies are essential, as light pollution will create too much noise and obscure the cosmic rays.
Astrophysicists are still baffled by the mysterious phenomena. The Telescope Array is in the middle of an expansion that that they hope will help crack the case. Once completed, 500 new scintillator detectors will expand the Telescope Array will sample cosmic ray-induced particle showers across 2,900 km2 (1,100 mi2 ), an area nearly the size of Rhode Island. The larger footprint will hopefully capture more events that will shed light on what’s going on.
Community
GOODYEAR AND THE U.S. MARINE CORPS RESERVE TEAM UP TO DELIVER HOLIDAY CHEER TO LOCAL FAMILIES
AKRON, Ohio /PRNewswire/ — Today, Goodyear (NASDAQ: GT) announced its continued partnership with the U.S. Marine Corps Reserve for the 13th consecutive year in support of the Marines Toys for Tots Foundation. This year’s toy drive events will take place at Goodyear’s Blimp bases in California, Florida and Ohio. These drives will provide the public with a unique opportunity to donate to Toys for Tots while enjoying an up-close view of the iconic Goodyear Blimp.






From Dec. 1 to 3, Ohio residents can drive through the Wingfoot Lake blimp hangar from 2 p.m. to 7 p.m. for an exclusive behind-the-scenes look before dropping off their donation to a U.S. Marine representing Toys for Tots. In Florida, the event will be held on Dec. 3, offering open house tours of the hangar from 1 p.m. to 5 p.m. The California event on Dec. 2, from 10 a.m. to 4 p.m., welcomes registered attendees to enjoy guided tours of the base. Blimp enthusiasts in California can secure their tour spot here.
For those unable to attend the drives in person, toys can also be shipped to Goodyear’s hangars through Dec. 3. Toys being donated must be new and in the original packaging to be accepted.
Visuals from previous Toys for Tots events at Goodyear’s Blimp bases can be found here.
“The enduring partnership between Goodyear and the U.S. Marine Corps Reserve in support of the Marines Toys for Tots Program is a source of immense pride for us,” said Laura Duda, Goodyear’s senior vice president and Chief Communications Officer. “For the 13th consecutive year, we’re excited to open the doors of our three blimp bases to the public, offering a unique chance to contribute to Toys for Tots while experiencing the magic of the Goodyear Blimp up close.”
Since its founding in 1947, the U.S. Marine Corps Reserve Toys for Tots Program has been on a mission to collect new, unwrapped toys throughout the months of October, November and December, distributing them as Christmas gifts to less fortunate children in the local community.
“As we celebrate our 76th year of assisting children in need, we are thrilled to welcome Goodyear back for their 13th year as a National Corporate Sponsor of the Marine Toys for Tots Program,” said retired Marine Colonel Ted Silvester, vice president of the Marines Toys for Tots Foundation.
“Their community service goals continue to align with those the Marine Corps has promoted for over seven decades through our Toys for Tots Program.” Silvester concluded, “With their continued generous support, we will be able to fulfill the Christmas dreams of thousands of disadvantaged children who might otherwise be forgotten.”
The Goodyear Blimp base locations accepting in-person and mailed toy or monetary donations for this program include:
California Goodyear Airship Base
19200 S Main St, Carson, CA 90248
Florida Goodyear Airship Base
1500 NE 5th Ave, Pompano Beach, FL 33060
Ohio Goodyear Airship Base
841 Wingfoot Lake Rd., Mogadore, OH 44260
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
SOURCE The Goodyear Tire & Rubber Company
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