This fall, families can collect toys with tiny books inside, featuring characters from Paramount’s PAW Patrol^™, Tales of the Teenage Mutant Ninja Turtles, and PMI’s very own Monster Tales!

Booksy’ collectible toy line

TEL AVIV, Israel, Sept. 11, 2024 /PRNewswire/ – Uniting the exciting world of toys with the imaginative world of books is the brand new patented and trademarked ‘Booksy’ collectible toy line by renowned global toy company, PMI Kids World. In an era where screens dominate, this collectible toy line offers children and families a unique way to foster a love for play and reading. Featuring tiny books cleverly housed inside unique collectible figures, Booksy engages children in the tactile and imaginative experience of play and reading, one Booksy at a time. The line will launch in October with PMI’s original Monster Tales at Amazon, followed by an expansion in November with licensed character versions from the hugely popular worlds of PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, and Paramount+ original series Tales of the Teenage Mutant Ninja Turtles, at Walmart.

Designed, written, and illustrated for children and families, Booksy collectible figures are the perfect steppingstone to nurturing children’s literacy through the excitement of collecting both books and appealing figures. The core Booksy collection, titled Monster Tales, introduces a series of original characters, stories, and a special Monster Tales bookcase for young readers to place and display their growing mini book collections. Characters from mega popular franchises, such as Chase and Skye, pups from PAW Patrol, and Raphael and Michelangelo from Tales of the Teenage Mutant Ninja Turtles, will also bring familiar faces to the world of Booksy, making reading even more exciting for young fans of the beloved franchises.

Patented and trademarked, the Booksy toy line and the Monster Tales brand are PMI’s very own intellectual properties that introduces an innovative story-focused product variety featuring the talents of Christian Tremblay, branding specialist and a titan of the family entertainment industry with over 30 years of experience.

“As a parent and lifelong reader, I understand the importance of encouraging children to discover a love for reading and play that truly ignites their imaginations,” says Omer Dekel, CEO at PMI Kids’ World. “Booksy is particularly special to me because it’s an IP we’ve developed in-house and patented, blending the excitement of toys with the educational value of relatable life lessons and adventures in collectible books. I’m incredibly excited to see how Booksy will inspire and nurture the next generation.”

In October 2024, the Booksy Monster Tales Six Pack, featuring Monster Tales Dome figures, will launch on Amazon in the USA. This collection offers six unique characters for children aged 3-8 to collect. Additionally, the Booksy Monster Tales Bookshelf Collector Set, including a Monster Tales Booksy figure and a Collector’s Bookshelf, will also be available on Amazon. The first licensed version will be launched November 2024, introducing Booksy One Pack PAW Patrol and Tales of the Teenage Mutant Ninja Turtles Dome figures at Walmart, and offering 12 beloved characters for young fans. Globally, the Booksy Monster Tales toy line is set for a Fall 2024 release, with key markets including the United States, United Kingdom (exclusively distributed by Character Options), France (exclusively distributed by Bandai France), the Middle East (exclusively distributed by iBrands), Canada (exclusively distributed by Red Planet), and more. The Booksy PAW Patrol and Tales of the Teenage Mutant Ninja Turtles toy lines will be sold exclusively at 3,000 Walmart stores across the USA.

Renowned for turning trending IPs into must-have toys, PMI Kids World is excited to introduce their very own brand and line of Booksy toys, right in time for the holidays.

About PMI Kids World
Established in 1995, PMI Kids World is a leading gaming-sector toy manufacturer focused on licensing consumer products in over 170 countries. PMI Kids World gives licensed intellectual properties (IPs) a vibrant existence by creating high-quality, innovative, affordable toys and collectibles. We’re here to bring the mega children’s brands and the coolest lines to kids worldwide. Our lineup includes esteemed names like Sonic Prime, Pudgy Penguins, Brawl Stars, and many others. Rooted in our purpose is the aspiration to ensure that every child can partake in the delight of play, irrespective of their circumstances.

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For more information on PMI Kids’ World, follow PMI on:

• Instagram: @pmi_toys
• Facebook: @pmiltd
• Twitter: @pmitoys
• TikTok: @pmi_toys

About Booksy
Patented and trademarked by PMI Kids World, Booksy is the global toy company’s newest innovation in collectible toys and storytelling. Launching with PMI’s very own Monster Tales IP in October 2024, each Booksy character figure houses a miniature, full-colored storybook that empowers kids’ imagination by merging engaging play patterns with storytelling. Following Monster Tales, Booksy will also release versions based on popular kids licenses such as PAW Patrol and Teenage Mutant Ninja Turtles in November 2024. Designed for boys and girls ages 3 to 8, each story introduces kid-relatable life lessons that children, families, and teachers will love and enjoy.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

SOURCE PMI Kid’s World

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Ian Brodie, Cape Breton University and Moira Marsh, Indiana University

“Dad, I’m hungry.”

“Hi, hungry. I’m Dad.”

If you haven’t been asleep for the past 20 years, you’ll probably recognize this exchange as a dad joke.

The term dad joke is credited to a June 20, 1987, editorial in the Gettysburg Times. Writer Jim Kalbaugh praised fathers’ telling of groan-inducing jokes to their children – or, importantly, to others in front of their children.

The practice, Kalbaugh wrote, was “one of the great traditions of fatherhood worth preserving.”

The term stayed remarkably dormant until the internet age: The first entry in Urban Dictionary was in 2004 by a contributor named Bunny; it debuted on Twitter in 2007; joke compilation books were published under the theme starting in 2013 in the U.K. and 2016 in the U.S.; and the Oxford English Dictionary added it to its entry for “dad” in 2014.

The popularity of the term speaks to its resonance. But why do so many dads embrace this form of corny joke telling?

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A (beer) league of its own

To better understand dad jokes, let’s start with what they aren’t.

As folklorists who study humor, we’re used to analyzing what are called joke cycles: jokes that spread that share the same structure or topic.

Elephant jokes and light bulb jokes are examples of joke cycles. (How many psychiatrists does it take to change a light bulb? Only one, but the light bulb has to want to change.)

But dad jokes don’t have a uniform structure. Nor do they center on a specific topic, such as parenting.

Furthermore, dad jokes are not transgressive; they are not sexist, racist, scatological, profane or political. They punch neither up nor down. For these reasons, they don’t involve any sort of risk of offending people; the dad joke is almost the opposite of stand-up comedy.

In addition to being “safe,” dad jokes are generally bad, lame, groan-inducing and so forth. But so are plenty of other jokes – all you have to do is turn on the TV and watch a sitcom to find them.

‘Daaaaaaad!’

So, what makes a dad joke a dad joke?

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It might be best to think of the dad joke not as a kind of joke but as a kind of performance, one that involves a teller – the dad – and an audience: his kids, friends of his kids, his spouse.

Say a family is out to dinner. Over breadsticks, a daughter might say, “Dad, you need a haircut.” Then dad responds with an unexpected punchline: “I usually get them all cut.”

Abruptly, dad has shifted the mood from casual conversation to joke. Because it’s a harmless quip, no one can recoil in indignation.

The only rule broken is the taboo against telling a bad joke. The child feels vicarious embarrassment for dad’s display of lameness. For his part, the dad knows perfectly well that it was a poor joke – but he doesn’t care.

Soft power plays

There’s a reason they’re called dad jokes and not father jokes.

“Father” retains the seriousness and stature of a patriarch and all of the power imbalances that accompany it: physical dominance, discipline and dependence. In contrast, “dad” implies affection and care. He’s still a male authority figure, but without the toxicity that patriarchy can often imply.

We see the dad joke, then, as an occasion for the dad to assert his fatherly privilege over his family and anyone else within earshot.

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It’s a win-win situation for the dad. If the joke gets a laugh, well, good.

But if the joke doesn’t get a laugh … that’s good, too: Dad has intentionally invited this possibility, which is technically known as “unlaughter” and refers to jokes that create embarrassing and socially awkward situations. In this case, the way he flusters his children is his reward.

He’s commanding the room, as a patriarch would, but doing so in the gentlest, most playful way possible.

Telling corny jokes, of course, is not limited to fathers: Most of us are guilty of going for the joke we know will be met with an eye roll and a headshake.

Dad jokes are comfortable jokes for comfortable situations among friends and family. They might elicit a disapproving glare, but they ultimately bring people closer together.

They represent a dad at his most annoying, but also at his best: warm, silly and loving.

Ian Brodie, Professor of Folklore, Cape Breton University and Moira Marsh, Librarian for Anthropology, Folklore and Sociology, Indiana University

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This article is republished from The Conversation under a Creative Commons license. Read the original article.

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(Family Features) Protecting students as they travel to and from school takes many forms. Parents and educators alike teach kids to be mindful of traffic and responsible while riding and waiting at the bus stop. Drivers are trained to avoid accidents to safeguard the children in their care. Another way to protect kids traveling to and from school involves the mode of transportation they use.

According to the National Transportation Safety Board, 25 million children across the country ride to school every day in nearly 500,000 school buses. Yet the way kids ride to school today is very much the way children rode to school 25 years ago, in an aging diesel school bus. These buses are not only expensive to operate, they also pose potential harm to children’s health, the community and the environment.

While there are diverse energy options that can achieve cleaner, healthier school transportation, propane is an environmentally friendly and affordable energy source.

“With significant investments being made to clean up the nation’s school bus fleet, such as the Environmental Protection Agency’s Clean School Bus Program, there’s never been a better time to prioritize clean transportation,” said Tucker Perkins, president and CEO for the Propane Education & Research Council. “Affordable and available solutions, like propane, should be implemented immediately to move further down the path to zero emissions and decarbonize our nation’s school bus fleets.”

At BetterOurBuses.com you can learn how to open dialogue with your school district about clean transportation by sharing the benefits of propane school buses, including:

Student Health

Propane buses are better for children’s health compared to diesel buses because they reduce harmful pollutants. The cloud of black smoke that comes from the tailpipe of a diesel bus contains harmful emissions like nitrogen oxide and particulate matter. Propane buses eliminate that issue, reducing harmful nitrogen oxide emissions by up to 96% compared to diesel and emitting near-zero particulate matter emissions.

Beyond the implications for asthma, bronchitis and other respiratory problems, propane school buses provide a quieter ride than diesel buses, which means those driving children to school are better equipped to hear potential concerns and protect riders’ safety.

The Environment

Propane reduces harmful emissions that impact student health, the environment and air quality in the community. It is a low-carbon energy source that can accelerate decarbonization of the nation’s school bus fleet. It is also non-toxic to groundwater and soil. Both propane and electric vehicles can reduce emissions compared to diesel, but propane does it at a fraction of the cost. School districts can buy three propane buses for the cost of one electric bus, allowing them to retire aging diesel buses three times faster by choosing propane.

Cost Savings

Propane school buses are an affordable option for school districts. The operating cost of propane school buses are half the cost of diesel, allowing school districts to put more money back into the classroom. If all the diesel buses in the U.S. were converted to operate on propane, enough money could be saved to hire 23,000 teachers.

Reliability

Propane has a range of 400 miles, which makes it a good choice for vehicles like school buses, which need to travel long distances without stopping to recharge or refuel, providing a reliable ride for students. Propane school buses also have the power and performance to travel in all kinds of weather and across all types of terrain while diesel and electric buses can be impacted by freezing weather.

SOURCE:
Propane Education & Research Council

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