Business and Finance
Survey: As 2025 Begins, CEOs Are Most Worried About a Trade War and Recession
NEW YORK /PRNewswire/ — As the new year begins, what will keep the world’s executives up at night?
CEOs globally rank intensified trade wars as the top geopolitical risk to their companies. They say tensions between the US, EU, and China will have the greatest geopolitical impact, according to a new survey from The Conference Board.
When it comes to economic risks, leaders can’t seem to kick the recession jitters. Concern of an economic downturn remains high: 46% of CEOs globally identify it as a high-impact issue in 2025—down modestly from 53% in 2024.
Amid geopolitical and geoeconomic tumult, more CEOs are strengthening their supply chains. Among US CEOs, 71% plan to alter their supply chains over the next 3-5 years—an increase from 54% in the 2024 survey.
CEOs also weighed in on AI. They say the biggest benefit has been workforce productivity, demonstrating AI’s ability to support workers rather than replace them…at least for now. However, many are struggling to integrate the technology because of talent concerns: 45% of CEOs globally say lack of expertise is the top challenge to implementing AI.
This year’s survey reflects the views of more than 1,700 executives, including over 500 CEOs. The survey’s participants—CEOs, C-suite leaders, and board directors—weighed in on the top business threats and opportunities in 2025. They were primarily from four regions: North America, Europe, Asia, and Latin America.
Highlights from C-Suite Outlook 2025 include:
GEOPOLITICS & TRADE
CEOs say a global trade war and US-EU-China tensions are top geopolitical challenges in 2025
- Global instability and competition on the front burner: Amid talk of tougher trade policy, CEOs worldwide named US-EU-China tensions among the high-impact issues facing their business in 2025. That ranges from 34% of US CEOs to nearly 50% in Asia and Europe.
- Leaders remain focused on cyberattacks: 25% of CEOs and 36% of C-suite executives name it a high-impact issue in 2025. Fears of a foreign cyberattack rank high among risks CEOs fear most in the US (45%) and Europe (35%).
- Risks vary by region: Among economy-related geopolitical risks, CEOs cited higher energy prices (35%) as their top risk. That includes 47% of CEOs in Japan and Europe, and 36% of Europe’s CEOs also fearing energy supply risks.
RECESSION
Recession tops the economic worry list: CEOs say it’s their #1 economic concern in 2025
- The fear of a downturn persists: Globally, 46% of CEOs identified a downturn/recession as a high-impact issue for 2025. That’s down modestly from 53% in last year’s survey.
- Recession is the top concern for all regions excluding Japan: Japan’s CEOs top concern is labor shortages (66%).
DEBT in the US
A ticking time bomb: US CEOs remain deeply worried about the nation’s debt
- Top concerns: An outsized 51% of US CEOs see US national debt and deficits, followed by decoupling or derisking from China, as the greatest external geopolitical concerns for their businesses.
- Policy & globalization impacts: Regarding what they think will have the greatest impact, issues cited by US CEOs include US debt & deficits (38%), regulation (32%), protectionism (27%), corp. tax rates (22%), immigration (21%).
SUPPLY CHAINS
Supply chain resiliency gains momentum: More CEOs are planning to shake things up
- A big increase among US CEOs: 71% of US CEOs plan to alter their supply chains in the next 3-5 years. It’s a significant increase from 54% in last year’s survey.
- A big increase among Europe’s CEOs: 77% plan to alter their supply chains, an increase from 61% in 2024.
- The how—top changes being made to supply chains: CEOs across most regions—excluding the US—are using digital technology/AI to improve performance tracking as a primary goal. US CEOs chose vendor diversification.
- The why—top reasons for altering supply chains: Among the roughly 80% of CEOs looking to alter supply chains, most are doing so to lower costs and risk of supply chain disruptions.
ARTIFICIAL INTELLIGENCE
CEOs are struggling to integrate AI…mainly because they don’t have the right talent
- Lack of talent: Among CEOs globally, 45% say lack of expertise is the top challenge to implementing AI.
- Is worker resistance overblown? Only 9% of CEOs cite worker resistance as a top challenge to implementation.
- In what areas has AI made the biggest improvements? According to CEOs globally, workforce productivity (44%), customer satisfaction (25%), innovation (24%), operational resilience (18%), and ROI from marketing (12%).
ESG
As extreme weather events intensify, climate events are top of mind for CEOs globally
- Concerns/Risks: Among CEOs globally, 34% cite climate events as the top ESG factor impacting business. That’s second to only sustainability, cited by 39%.
- Priorities: When it comes to environmental priorities, there are stark regional differences.
- Among CEOs globally, renewable energy tops the list.
- US CEOs are most focused on climate resilience/adaptation.
- Europe and Japan’s CEOs are most focused on carbon neutrality.
- CEOs in other areas of Asia are most focused on renewable energy.
PROFIT PLANS
Outside of Japan, few CEOs are looking to raise prices in 2025. Instead, the focus is on innovation, tech, and product development.
- Innovation leads: Worldwide, 37% of CEOs say innovation is a top priority for growing profits, followed by introducing new products/services (29%) and investing in technology, including AI (26%).
- Just 13% expect to increase prices.
- Higher budgets for marketing tech: 37% of CEOs globally—including 57% in Europe and 31% in the US—say they plan to increase their marketing budgets by 10% or more on AI and data analytics to support the drive for profits.
About The Conference Board
The Conference Board is the member-driven think tank that delivers Trusted Insights for What’s Ahead™. Founded in 1916, we are a non-partisan, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. www.ConferenceBoard.org
SOURCE The Conference Board
financial wellness
Personal bankruptcy filings are soaring in 2026, signaling growing economic distress
Personal bankruptcy filings are climbing as inflation, high interest rates and mounting household debt strain American consumers. Although bankruptcy can provide a fresh start, financial recovery may take decades.
Jay L. Zagorsky, Boston University
The number of Americans who file for bankruptcy is growing. More than 500,000 people took this step in 2025, nearly 50% more than in 2022. And the numbers have kept on climbing, with a 12% jump in June 2026 from a year earlier as many consumers struggled to pay their bills.
I am a business school professor who has researched bankruptcies and whether, when you are at the end of your financial rope, bankruptcy helps or hurts.
I became interested in the subject while in graduate school. Not because of any courses I took, but because I ran out of money. While I was in grad school, my wife, who was keeping the family afloat, unexpectedly lost her job at the very moment our savings went to zero.
Ultimately, we didn’t declare bankruptcy, and I’ll explain later what we did to avoid it. But this near brush with that fate sparked my long-term interest in this predicament that befalls many American consumers who find themselves financially stressed out.
What’s personal bankruptcy?
Bankruptcy is a legal process for people who can’t pay their debts. Because it usually requires liquidating their assets or entering a repayment plan, Americans generally turn to it as a last resort. To declare bankruptcy you first file a petition with a federal court, which appoints a trustee to oversee your case.
But bankruptcy does not discharge all debts.
There are 19 types of debts that even bankruptcy will not wipe out. Some of the bigger categories are alimony, child support and most taxes. Student loans can be wiped out, but getting that done is difficult and it’s not an automatic part of bankruptcy proceedings.
2 conflicting goals
U.S. bankruptcy law has two big goals that contradict each other.
The first is to give honest individual debtors a “fresh start.” The process ideally reduces or eliminates enough of their debt to make it possible to earn, spend, borrow and repay money like people with a more typical financial life. In other words, personal bankruptcy can take the financial noose off debtors’ necks.
The second is to ensure that creditors get repaid as much as possible for their loans. When someone declares bankruptcy, some or maybe all of their creditors don’t get their money back. In 2024, the Americans who filed for bankruptcy had about US$75 billion in assets, but they owed their creditors about $86 billion – $11 billion more.
States and the federal government make different trade-offs between these goals. As a result there are very different limits on how much equity – the difference between market value and what you owe – debtors can keep in their primary homes and personal property after they declare bankruptcy.
Some states are quite lenient. For example, Texas bankruptcy law doesn’t limit the amount of equity in a home at all. That helps debtors get back on their feet.
Other states are extremely strict in this regard. Arkansas limits home equity after personal bankruptcy to $800, and Kentucky restricts it to $5,000. This helps creditors: Lenders can force a debtor’s house to be sold and keep much of the equity the debtor built up.
Likewise, laws protecting vehicles and other kinds of personal property belonging to people who declare bankruptcy vary widely.
2 types of personal bankruptcy
People declaring bankruptcy typically file using either Chapter 7 or Chapter 13 of the federal bankruptcy code.
About 2 in 3 people use Chapter 7, a form of financial liquidation. The bankruptcy court appoints a trustee, who then sells off all of a person’s possessions, except what is covered by the various exemptions.
The trustee then gives creditors whatever money is left after the sale. In exchange for giving up most of what someone owns, filing Chapter 7 wipes out almost all debts and gives them a fresh financial start.
For people earning moderate to high incomes and whose debts are less than $2.75 million, bankruptcy courts make them use Chapter 13.
Chapter 13 is a slower-moving process. Creditors are paid over three to five years from a person’s earnings. Debtors keep enough of their wages to cover necessary living expenses, but all other disposable income goes to creditors. Chapter 13 allows people to save their homes from foreclosure and keep their vehicles.
Bankruptcy filing rising after decline
The number of personal bankruptcies filed annually fell sharply for more than a decade before the recent uptick, hitting a low of about 368,000 in 2022, down from about 1.5 million in 2010.
That number has climbed steadily since 2022.
A 2005 law called the Bankruptcy Abuse Prevention and Consumer Protection Act sparked the earlier decline. Its goal was to make declaring bankruptcy harder and more expensive. Many creditors pushed for these changes because they felt some individuals were abusing the system.
The changes introduced income limits for eligibility to declare Chapter 7 bankruptcy. It also required people to get credit counseling before filing to see whether there was any way they could avoid bankruptcy. It also added a new obligation: Americans now take a course in financial management after they file for bankruptcy to reduce the chance of future money troubles.
One interesting study regarding the legislation’s impact found that it lowered credit card interest rates, but it also prevented some people without health insurance from wiping out their medical debts.
The 2005 changes caused the number of personal bankruptcies to plunge. That ended with the Great Recession, which lasted from late 2007 until mid-2009.
This economic downturn pushed up the number of bankruptcies dramatically. But then the number fell from 2010 until 2022, as the Great Recession’s impact gradually receded. The decline continued into the early 2020s because the stimulus checks and more generous unemployment insurance payments the government provided at the height of the COVID-19 pandemic helped keep millions of U.S. consumers afloat.
The numbers began to rise again in 2022 as American consumers began facing increasing stress from income that has not kept pace with inflation and a sharp jump in credit card interest rates.
Lasting changes
Bankruptcy stays on your credit report for up to 10 years. After that, creditors are supposed to treat people who filed for it like anyone else. A study I worked on with law professor Lois Lupica tracked what happened over two decades to both people who had and had not declared bankruptcy. We wanted to see whether those who had filed for bankruptcy really got out of their financial hole.
Our findings were a good news, bad news story. The good news was that bankruptcy was not causing permanent financial stigma. The average person who declared bankruptcy eventually caught up financially with their peers who hadn’t.
The bad news was that it took 15-25 years to recover in almost all financial dimensions. This is longer than those 10 years that the bankruptcy filing stays on your credit report.
In short, we determined that bankruptcy does give people a fresh start, but getting that reprieve takes longer than the law’s intent.
Strategies that can stave off bankruptcy
My wife and I avoided bankruptcy primarily by doing two things.
First, we switched to using cash for most of our day-to-day purchases. When our wallets were empty, we were done spending. I talk more about this in my 2025 book “The Power of Cash.”
Second, we contacted the financial company where we owed our biggest monthly payment. After providing proof of financial hardship, they were surprisingly flexible.
If these two steps are not enough for you, the next step is to consult an attorney who specializes in bankruptcy law. While there are lots of things most people can competently do on their own, filing for bankruptcy is not one of them.
Jay L. Zagorsky, Associate Professor of Business, Boston University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
financial wellness
Life insurance is on the to-do list. Right under cleaning out the garage.
No matter how you define “adulting,” getting life insurance tends to be one part of the to-do list that keeps getting set on a procrastination loop. New survey data backs that up: there are plenty of other tasks adults would rather focus on first.
(Sheeka Sanahori) Being an adult comes with a never-ending list of responsibilities: Cook dinner. Scrub the bathroom. File taxes. The tasks grow even longer when sharing a household with a partner, building a family, or taking care of others. No matter how you define “adulting,” getting life insurance tends to be one part of the to-do list that keeps getting set on a procrastination loop.
New survey data backs that up: there are plenty of other tasks adults would rather focus on first.
The Adulting Task Americans Keep Avoiding
According to the 2026 Life Happens Life Insurance Survey, a financial literacy nonprofit organization, 39% of U.S. adults would rather clean out their email inbox than figure out their life insurance needs. Another 31% would rather clean out the garage or basement. One in five U.S. adults would be willing to sit on hold with customer service for three hours before life insurance planning. Even though many adults have it somewhere on their list, nearly half (46%) say they’ll either deal with it later or not at all.
They Know It Matters
Nearly a third of adults have already figured out a life insurance plan, and they feel good about their decision. Others are feeling more conflicted: 14% have a policy, but they’re not sure if they have enough. Another 12% say they either don’t know where to start or they think it’ll be too expensive.
It’s no wonder people are putting it off: Navigating a new-to-them form of financial planning can come with a lot of complicated emotions. Four in 10 feel either overwhelmed, anxious, or some combination of both. Sixteen percent of U.S. adults feel guilty for putting it off, but when the outcome is more procrastination, that feeling lingers.
Why Later Keeps Winning
If you’ve ever faced an important decision without having enough information to make an informed choice, you know how stressful it can be. While the generations have different takes on making major decisions with a gut feeling or “pure vibes,” most of the time, people want to feel like they’re making an informed choice. Forty-five percent of U.S. adults say cost concerns, confusion or procrastination are the main reasons they have delayed or would delay looking into life insurance. For more than one in five, the plan is to seriously look at it when they feel more financially stable. For 12%, they say they’ll do it when they’re older.
Men tend to feel more confident about their life insurance decisions to date; 53% of men vs. 41% of women feel confident their family would be financially protected.
The First Step Feels Bigger Than It Is
Learning more about life insurance, how it’s priced and how it works could help get many consumers out of their procrastination loop. A quarter of people say they’d make a decision if they learned it was easier to get than they previously thought. Thirty percent would make the purchase if they learned it was more affordable than they believed it to be. Others need an experienced professional to talk to or an online calculator tool to give them guidance.
Methodology: Life Happens commissioned Atomik Research to conduct an online survey of 2,000 adults, including 700 Gen Z respondents, 700 millennials, and 600 Gen X respondents throughout the United States. The margin of error for the overall sample is +/- 2 percentage points and +/- 4 percentage points for each generational sample, with a confidence level of 95 percent. Fieldwork took place between July 14 and July 20, 2026. Atomik Research, part of 4media group, is a creative market research agency.
Photo courtesy of Shutterstock (couple using computer)
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Consumer Corner
3 Practical Ways to Build Financial Confidence
Financial Confidence: Economic uncertainty, fueled by persistent inflation, stagnant wages and a cooling job market, has led many Americans to feel like they’re falling behind, even when they’re doing many of the “right” things financially. This expert guidance can help you be more intentional with the choices you make so your spending reflects your priorities.
Building Financial Confidence
(Feature Impact) Nearly everyone is carrying some level of insecurity about their financial future, even those who are trying to plan ahead. Economic uncertainty, fueled by persistent inflation, stagnant wages and a cooling job market, has led many Americans to feel like they’re falling behind, even when they’re doing many of the “right” things financially.
Though many are paying down debt, saving for retirement and building an emergency fund, they’re still asking, “Am I doing enough?” In fact, only 21% of Americans are financially prepared and assured in their ability to protect their futures, according to Mutual of Omaha’s 2026 Protection Index Survey – a proprietary research study conducted with quantilope – which shows overall financial confidence has declined.
“Many people believe they need to wait until they have more money, more certainty or the perfect plan before taking action,” said Nate Hobson, vice president of sales, Advisor Network at Mutual of Omaha. “But financial confidence is usually built through consistency rather than perfect timing. Even small steps today can make a meaningful difference over time.”
While being financially secure means different things to different people, according to the survey – such as having little or no debt (34%), owning a home (29%), maintaining emergency savings (27%), saving for retirement (26%) or having insurance coverage (26%) – building financial confidence doesn’t have to translate to cutting out everything you enjoy. Instead, this expert guidance can help you be more intentional with the choices you make so your spending reflects your priorities.
Create a Financial Cushion
Whether it’s a car repair, medical bill or temporary loss of income, unexpected expenses happen.
Having even a modest emergency fund can reduce financial stress and reliance on credit cards or loans. If saving several months of expenses feels overwhelming, start with a smaller milestone. Consistency matters more than the starting amount.
Put Good Financial Habits on Autopilot
One of the easiest ways to make progress is removing the need to make the same decision every month. Consider setting up automatic contributions to savings and retirement accounts, regular investment deposits and automatic bill payments, which can help you build financial security even during busy or uncertain times.
Taking a look at everyday spending habits can also make a difference. The survey showed small, everyday choices add up over time, such as cutting non-essential spending (57%), using rewards programs (54%), comparing prices or switching providers (39%) and following a monthly budget (38%). That could mean bringing your lunch to work instead of grabbing takeout, taking a few extra minutes to compare prices at the grocery store or using rewards to get more value from the purchases you’re already making.
Protect What You’re Building
Saving and investing are important pieces of financial protection, but they’re only part of the equation. Protecting income, loved ones and other financial assets is equally important.
For families, life insurance can provide financial protection during key earning and caregiving years, helping replace income if the unexpected happens. For those focused on covering final expenses, guaranteed whole life insurance can help cover funeral and other end-of-life costs. If you’re approaching or living in retirement, an annuity may provide a reliable stream of income that can complement other retirement resources and reduce uncertainty.
A financial professional can help determine which options best fit your goals and circumstances. To see how much coverage is right for your situation, Mutual of Omaha’s Life Insurance Calculator can provide a personalized estimate based on your income, financial obligations and long-term goals.
For more practical advice to build financial confidence, visit MutualofOmaha.com.
Taking Action with an Extra $1,000
If you unexpectedly received $1,000, your response with the extra cash may reveal your financial priorities and where additional planning could strengthen financial resilience.
Providing a window into Americans’ financial priorities, respondents in Mutual of Omaha’s 2026 Protection Index Report said they would:
- Pay down debt (25%)
- Add it to savings (21%)
- Use it for everyday expenses (14%)
- Invest it (9%)
Photos courtesy of Shutterstock
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