Food and Beverage

Taco Bell® Turns Back Time: Nostalgic Menu Test Celebrates Blast from the Past

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This August, Taco Bell fans in Southern California are in for a treat that’s both delicious and nostalgic. The beloved chain is testing a menu that brings back some of its most missed fan-favorite items from each of the past five decades—reviving the classics that have left lasting impressions on their patrons.

Taco Bell
Image Credit: Taco Bell 

Reliving Delicious Memories

Spanning from the 1960s to the 2000s, Taco Bell’s special menu will feature iconic items that made history. The nostalgic menu will be available from August 15-21 at the Barranca (Irvine) and Brea locations, and from August 15-19 at the Fullerton location. Here’s what you can expect from each decade:

  • 1960s – Tostada: Priced at $2.19, it’s one of the original delights from Taco Bell’s 1962 menu. Enjoy a crispy corn tostada shell topped with savory refried beans, tangy red sauce, crisp lettuce, and shredded cheese.
  • 1970s – Green Burrito: A throwback to the ’70s for $2.49, this burrito wraps savory refried beans, crunchy onions, shredded cheddar cheese, and a spicy green sauce made from green chili, tomatillos, jalapeno peppers, and spices in a warm tortilla.
  • 1980s – Meximelt: Revisit the ’80s with this $2.99 favorite combining freshly made pico de gallo, a three-cheese blend of mozzarella, cheddar, and Monterey Jack, and seasoned beef, all melted together in a soft tortilla.
  • 1990s – Beef Gordita Supreme: For $2.99, the ’90s are back with a warm, pillowy flatbread filled with seasoned beef, cool reduced-fat sour cream, crisp lettuce, a trio of cheeses, and diced tomatoes.
  • 2000s – Caramel Apple Empanada: Ending on a sweet note from the 2000s, this $2.99 golden-brown empanada features a crispy exterior filled with tender apple pieces and a creamy caramel-infused filling.

A Celebration of Decades

Taco Bell’s Chief Marketing Officer, Taylor Montgomery, shared insights on bringing these items back: “Thanks to our rich history, we have a vault of craveable products our fans have become passionate about. We continuously explore ways to reintroduce the favorites that deliver on the comfort and value they are looking for. Now, we’re thrilled to unite two groups of fans: those who fondly remember these menu items and those who have yet to experience the delight of a Caramel Apple Empanada or savor their first bite of a Meximelt.”

Taco Bell is not only looking to stir up memories but also to gauge the potential for a nationwide rollout of these classic items later this year.

Don’t Miss Out!

If you’re in Southern California, don’t miss this limited opportunity to dive into the flavors of the past with Taco Bell’s nostalgic menu. It’s a tasty trip down memory lane that might just become part of your future too. Stay tuned for more updates on this exciting blast from the past as Taco Bell explores bringing these beloved items to a wider audience later this year.

About Taco Bell Corp.

For more than 61 years, Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of TIME’s Most Influential Companies, one of Fast Company’s World’s Most Innovative Companies and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/newsroom, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedInTikTokX (formerly Twitter), InstagramFacebook and by subscribing to our YouTube channel.

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