Last Updated on September 7, 2025 by Daily News Staff

Get ready to immerse yourself in the enchanting world of Barbie as the highest-grossing film of 2023, “Barbie,” makes its highly anticipated debut for digital ownership and rental on September 12. Directed by the talented Greta Gerwig and featuring an all-star cast, this global phenomenon has taken the box office by storm, surpassing $1.38 billion worldwide. Let’s dive into the details of this extraordinary cinematic achievement.

A Record-Breaking Success:

“Barbie” has shattered records, becoming the highest-grossing film in Warner Bros. Pictures’ century-long history. Its phenomenal success is a testament to the captivating storytelling and the incredible performances by Margot Robbie and Ryan Gosling, who bring the iconic characters of Barbie and Ken to life. As the highest-grossing film ever from a female filmmaker at the domestic box office, “Barbie” has made history and paved the way for more female-driven narratives in Hollywood.

The Journey to Barbie Land:

In “Barbie,” viewers are transported to Barbie Land, a world of perfection and wonder. However, even in this idyllic setting, existential crises and the struggles of Ken add depth and relatability to the story. With Greta Gerwig’s directorial prowess, the film strikes a balance between fantasy and introspection, creating a truly unforgettable experience for audiences of all ages.

Digital Release Details:

On September 12, “Barbie” will be available for early Premium Digital Ownership at home for $29.99, allowing fans to own this cinematic masterpiece. Additionally, a 48-hour rental option via PVOD will be available for $24.99 on popular digital platforms like Amazon Prime Video, AppleTV, Google Play, and Vudu, ensuring accessibility for everyone.

An All-Star Cast:

Apart from Margot Robbie and Ryan Gosling, “Barbie” boasts an impressive ensemble cast. America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell bring their talents to this extraordinary production. The film also features Michael Cera, Ariana Greenblatt, Emma Mackey, Helen Mirren, and many other talented actors, making “Barbie” a true celebration of cinematic excellence.

“Barbie” is not just a film; it’s a cultural phenomenon that has captured the hearts of audiences worldwide. With its record-breaking success and the visionary direction of Greta Gerwig, this film has set a new standard for storytelling and representation. As it arrives for digital ownership and rental on September 12, audiences will have the opportunity to experience the magic of Barbie Land from the comfort of their homes. Don’t miss this chance to embark on an unforgettable journey with Barbie and Ken—get ready to be dazzled!

About “Barbie”

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From Oscar-nominated writer/director Greta Gerwig (“Little Women,” “Lady Bird”) comes “Barbie,” starring Oscar-nominees Margot Robbie (“Bombshell,” “I, Tonya”) and Ryan Gosling (“La La Land,” “Half Nelson”) as Barbie and Ken, alongside America Ferrera (“End of Watch,” the “How to Train Your Dragon” films), Kate McKinnon (“Bombshell,” “Yesterday”), Issa Rae (“The Photograph,” “Insecure”), Rhea Perlman (“I’ll See You in My Dreams,” “Matilda”), and Will Ferrell (the “Anchorman” films, “Talladega Nights”). The film also stars Michael Cera (“Scott Pilgrim vs. the World,” “Juno”), Ariana Greenblatt (“Avengers: Infinity War,” “65”), Ana Cruz Kayne (“Little Women”), Emma Mackey (“Emily,” “Sex Education”), Hari Nef (“Assassination Nation,” “Transparent”), Alexandra Shipp (the “X-Men” films), Kingsley Ben-Adir (“One Night in Miami,” “Peaky Blinders”), Simu Liu (“Shang-Chi and the Legend of the Ten Rings”), Ncuti Gatwa (“Sex Education”), Scott Evans (“Grace and Frankie”), Jamie Demetriou (“Cruella”), Connor Swindells (“Sex Education,” “Emma.”), Sharon Rooney (“Dumbo,” “Jerk”), Nicola Coughlan (“Bridgerton,” “Derry Girls”), Ritu Arya (“The Umbrella Academy”), Grammy Award-winning singer/songwriter Dua Lipa and Oscar-winner Helen Mirren (“The Queen”).

Gerwig directed “Barbie” from a screenplay by Gerwig & Oscar nominee Noah Baumbach (“Marriage Story,” “The Squid and the Whale”), based on Barbie by Mattel. The film’s producers are Oscar nominees David Heyman (“Once Upon a Time…in Hollywood,” “Marriage Story,” “Gravity”), Robbie (“Birds of Prey,” “Promising Young Woman,” “I, Tonya”), Tom Ackerley (“Promising Young Woman,” “I, Tonya”) and Robbie Brenner (“Dallas Buyers Club”), with Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.

Gerwig’s creative team behind the camera included Oscar-nominated director of photography Rodrigo Prieto (“The Irishman,” “Silence,” “Brokeback Mountain”), Oscar-nominated production designer Sarah Greenwood (“Beauty and the Beast,” “Anna Karenina”), Oscar-winning costume designer Jacqueline Durran (“Little Women,” “Anna Karenina”), editor Nick Houy (“Little Women,” “Lady Bird”), visual effects supervisor Glen Pratt (“Paddington 2,” “Beauty and the Beast”) and music supervisor George Drakoulias (“White Noise,” “Marriage Story”), with a score by Oscar winners Mark Ronson and Andrew Wyatt (“A Star Is Born”), who also contributed to numerous songs on the film’s soundtrack. The soundtrack includes an impressive roster of today’s hottest music artists, including Lizzo, Dua Lipa, Nicki Minaj & Ice Spice with Aqua, Charli XCX, KAROL G feat. Aldo Ranks, Tame Impala, Dominic Fike, HAIM, The Kid LAROI, Khalid, PinkPantheress, GAYLE, Ava Max, FIFTY FIFTY and more.

Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NB/GG Pictures Production, a Mattel Production, “Barbie.” The film is distributed worldwide by Warner Bros. Pictures.

About Warner Bros. Discovery Content Sales

Warner Bros. Discovery Content Sales (WBDCS) is one of the world’s largest distributors of entertainment programming, bringing award-winning movies, television, animation, and digital content produced by Warner Bros. Discovery to the homes and screens of millions across North America. Licensing content from Warner Bros. Pictures, Warner Bros. Television, HBO, Discovery, Cartoon Network, TBS, and more, WBDCS brings fans of Warner Bros. Discovery’s content even more ways to watch when and how they want across streaming, video-on-demand, cable, satellite and broadcast networks, local television stations, airlines and through digital purchases and physical media sales. 

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

SOURCE Warner Bros. Home Entertainment/ PR Newswire

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