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The Weather Network launches its first advertising campaign using an AI-assisted Avatar

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OAKVILLE, ON, June 11, 2024 /CNW/ – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase storefront and local store callouts where Rachel’s AI-Assisted Avatar covers an Ontario summer forecast, plus a summer sale call to action, designed to drive traffic to Home Hardware locations across Ontario.

Watch this video to see Rachel Schoutsen’s avatar in action

Rachel Schoutsen’s avatar in action.

By leveraging advanced AI technologies, The Weather Network is now able to deliver hyper-local forecasts on a larger scale, providing communities and local economies with opportunities to prepare for and respond to weather-related events. The Weather Network’s mission is to keep its users safe and informed with accurate and localized weather information.

“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, CRO, The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”

“Home Hardware is a business built on serving small communities across the country and we are proud to support The Weather Network’s innovative efforts to do the same through AI technology,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Our more than 1,000 stores and the Dealers who operate them make it their mission to provide comprehensive support for all our customers’ home improvement needs within their communities. That means helping Canadians complete and enjoy their outdoor home improvement and yard maintenance projects while also preparing for any inclement weather events.”

With a focus on helping users and businesses make informed decisions using cutting-edge technology, The Weather Network is committed to ensuring the use of avatars in its promotional materials aligns with the highest ethical standards. All promotional materials have a clear disclaimer to ensure its viewers are well informed of AI-created content. In addition, employee avatars are used with their consent and an agreement to participate.

“We are excited about this latest innovation and the opportunities it will provide to our consumers and businesses,” said Maureen Rogers, Managing Director Editorial & Public Alerting, The Weather Network. “As with any new product we launch, we value their input and will use it to continuously improve the product to meet their needs and deliver products that exceed their expectations. We are delighted to have partnered with Home Hardware on piloting this new product with us.”

The Weather Network recently launched Your Weather Assistant, a generative AI tool to transform the way people consume weather information. The introduction of its newly developed AI-Assisted Avatar demonstrates Pelmorex Corp.’s, owner of The Weather Network, commitment to innovation as it evolves into an AI-frontiered weather and climate organization.

About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. 

To learn more, visit pelmorex.com and follow us on X (platform formerly known as Twitter), Instagram and LinkedIn.

About Home Hardware Stores Limited

Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada’s Best Managed Companies and recognized as one of Canada’s Best Employers. More information about the company is available at homehardware.ca.

SOURCE Pelmorex Corp.

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Enhancing Your Safety on Public Wi-Fi: The Power of a VPN

“Protect your data on public Wi-Fi with a VPN. Encrypt, mask your IP, and secure your connection. Stay safe with ExpressVPN or Surfshark.”

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Public Wi-Fi has become an essential service available in coffee shops, bars, trains, and planes worldwide. However, it’s important to note that many of these networks are completely unsecured, leaving room for hackers to intercept your data, monitor your online activities, and potentially steal your private information. If you frequently connect to these hotspots, taking the time to learn about VPNs and their benefits can prove invaluable. This article aims to guide you in staying safe on public Wi-Fi.

Understanding the Risks of Public Wi-Fi

The greatest risk of connecting to public Wi-Fi lies in the possibility of falling victim to man-in-the-middle attacks. These attacks occur when an attacker intercepts the communication between your device and the Wi-Fi network, potentially gaining access to sensitive data such as your online banking details, passwords, and personal information.

Furthermore, public Wi-Fi networks can serve as breeding grounds for rogue networks. These malicious networks mimic legitimate ones and are set up by attackers to deceive unsuspecting users. Connecting to rogue networks unknowingly exposes your data to cybercriminals.

How Can a VPN Safeguard You on Public Wi-Fi?

A VPN (Virtual Private Network) shields you from these threats by routing your internet traffic through its own secure servers using powerful encryption. Here’s how it works:

  • • Encryption: A VPN encrypts your data, rendering it unreadable to potential interceptors. Utilizing industry-standard AES-128 or 256 encryption, VPNs ensure that your data remains virtually uncrackable.
  • • Anonymity: By masking your IP address, a VPN makes it harder for others to trace your online activities back to you.
  • • Secure Connection: When you connect to a VPN server, your data travels through a secure tunnel, preventing hackers from accessing your information even if the public Wi-Fi network is compromised.

Choosing the Right VPN for Public Wi-Fi

When selecting a VPN for public Wi-Fi, consider your online activities and the duration of your usage. Here are some factors to keep in mind:

  • • Data Limits and Speeds: Free VPNs often impose data limits and throttle speeds, which may suffice for occasional use but prove inadequate for regular or extended sessions.
  • • Device Compatibility: Ensure that the VPN has apps available for all your devices. Premium VPNs generally support a range of platforms, including smartphones, tablets, and laptops.
  • • Streaming Capability: If you want to watch videos during your breaks, opt for a VPN that can access popular streaming sites.
  • • Reliability and Support: Look for VPN providers that offer 24/7 support and have a solid reputation for reliability.

Our top-rated VPN is ExpressVPN, renowned for its military-grade encryption, fast connection speeds, and exceptional customer support. With its versatility and compatibility across virtually all devices, ExpressVPN offers a 30-day money-back guarantee, allowing you to test it risk-free.

For those on a budget, Surfshark makes an excellent alternative. It provides robust security features at a lower cost, making it an ideal choice for regular public Wi-Fi users seeking reliable protection without breaking the bank.

While public Wi-Fi offers convenience, it also carries substantial risks. Using a VPN is a simple yet effective method to safeguard your data from prying eyes. Whether you choose a premium service like ExpressVPN or a budget-friendly option such as Surfshark, investing in a reliable VPN is a small price to pay for the peace of mind it brings.

By taking this precaution, you can safely browse, work, and enjoy your online activities on public Wi-Fi networks without worrying about cyber threats. Stay informed, stay secure, and make the most of the digital world with the protection of a VPN. Remember that your safety matters, and a VPN can be your strongest ally in the world of public Wi-Fi.

virtual private network (VPN) is a mechanism for creating a secure connection between a computing device and a computer network, or between two networks, using an insecure communication medium such as the public Internet.[1]

A VPN can extend access to a private network (one that disallows or restricts public access) to users who do not have direct access to it, such as an office network allowing secure access from off-site over the Internet.[2]

The benefits of a VPN include security, reduced costs for dedicated communication lines, and greater flexibility for remote workers.[3]

A VPN is created by establishing a virtual point-to-point connection through the use of tunneling protocols over existing networks. This process involves encapsulating and encrypting the data to ensure secure transmission between two or more devices. A VPN available from the public Internet can provide some of the benefits of a private wide area network (WAN). These benefits include enhanced security, privacy, and the ability to bypass geographical restrictions, making it an essential tool for both individuals and businesses seeking to protect sensitive information and access restricted content while maintaining anonymity online. https://en.wikipedia.org/wiki/Virtual_private_network

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US Bans Kaspersky Software: National Security Concerns Take Center Stage

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In a significant move underscoring the increasing intertwining of technology and national security, the US Commerce Department has announced a ban on the sale of Kaspersky’s antivirus tools to new customers in the United States. This action, leveraging a Trump-era authority, comes amidst heightened concerns over national security threats.

Effective July 20, Kaspersky, the prominent Russian cybersecurity firm, will be prohibited from selling its products to new US customers. Existing users will only receive software updates until September 29, after which Kaspersky’s operations in the US will effectively cease. This decision marks the first exercise of the powers granted to the Commerce Department in 2019, reflecting ongoing fears within the US intelligence community regarding the potential misuse of Kaspersky’s all-encompassing antivirus software by the Russian government.

A Technological Battlefield

Commerce Secretary Gina Raimondo emphasized the evolving nature of national security threats, highlighting how technology and data have become central components of contemporary defense strategies. “When you think about national security, you may think about guns and tanks and missiles,” Raimondo remarked. “But the truth is, increasingly, it’s about technology, and it’s about dual-use technology, and it’s about data.”

The decision to ban Kaspersky followed an exhaustive investigation into the company’s operations. Raimondo stated that the US had explored “every option” to mitigate the risks posed by Kaspersky but ultimately concluded that a complete ban was necessary. This conclusion was driven by the ongoing cyber capabilities of the Russian government and its potential influence over Kaspersky.

Don’t forget to check out the story from the Associated Press! https://apnews.com/article/kaspersky-russia-cyber-security-ban-28f087b4395129e2f09bdb68eb13e2b1

Geopolitical Ramifications

The ban on Kaspersky software is set against a backdrop of escalating tensions between the US and Russia. The ongoing conflict in Ukraine, coupled with other provocative actions by Russia, such as testing a nuclear-powered anti-satellite weapon and forging a strategic alliance with North Korea, has further strained relations. The prohibition of Kaspersky’s products underscores the US’s commitment to countering perceived threats from Russia.

Impact on American Businesses

While the ban aims to safeguard national security, it also poses immediate challenges for American businesses currently relying on Kaspersky’s software. These companies will lose access to critical antivirus updates within three months, potentially exposing them to heightened cybersecurity risks. The necessity for a swift transition to alternative cybersecurity solutions is now imperative for affected organizations.

Looking Ahead

The Kaspersky ban signals a broader trend of scrutinizing and restricting foreign technology firms that may pose national security risks. As the digital landscape continues to evolve, governments worldwide are likely to implement similar measures to protect their national interests. For American companies and consumers, this development serves as a reminder of the importance of vigilance and adaptability in an increasingly complex and interconnected world.

In conclusion, the US’s decisive action against Kaspersky reflects a broader recognition of the vital role technology plays in national security. As geopolitical tensions persist, the intersection of cybersecurity and international relations will undoubtedly remain a critical area of focus for policymakers and businesses alike.

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Perfection in Every Wave: Bang & Olufsen and Riva Partner to Create the Ultimate Vessel for Sound

Perfection in Every Wave: Bang & Olufsen and Riva partner to create the ultimate vessel for sound. Unveiling in Sept 2024. #LuxuryAudio #Yachting

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In the world of luxury audio and yachting, two iconic brands have come together to create something truly extraordinary. Bang & Olufsen, the renowned leader in luxury audio, and Riva, the prestigious Italian yacht manufacturer, have joined forces to deliver the ultimate vessel for sound.

With a shared legacy of excellence in craftsmanship and an ambition to deliver beautiful sound experiences, Bang & Olufsen and Riva are now partnering to create the ultimate vessel for sound.

With a shared legacy of excellence in craftsmanship and an ambition to deliver beautiful sound experiences, Bang & Olufsen and Riva are a natural match. Both brands have long been known for their dedication to performance, design, and craftsmanship, and this collaboration is a testament to their commitment.

“The partnership between Riva and Bang & Olufsen sounds great. We both have a taste for ‘mixing’ elegance and innovation, and this shared value will guide our product design and production,” said Alberto Galassi, Ferretti Group’s CEO. He further expressed his excitement about advancing research in pursuit of absolute quality and beauty, eagerly anticipating the wonders that will emerge from this extraordinary collaboration.

The exclusive products from this partnership will be unveiled in September 2024 during the boat show season. This highly anticipated release is sure to excite both audio enthusiasts and luxury yacht aficionados alike. The combined expertise and prowess of Bang & Olufsen and Riva will undoubtedly result in something truly remarkable.

Bang & Olufsen has been at the forefront of luxury audio for almost a century. Their powerful sound, timeless design, and unrivaled craftsmanship have consistently set them apart from their competitors. Riva, on the other hand, is a true icon of fine Italian yachting artistry. With a history dating back to 1842, they are synonymous with beauty, style, and innovation in the boating world.

Bang & Olufsen and Riva will reveal the exclusive products in September 2024 during the boat show season.

Throughout this project, the teams at Bang & Olufsen and Riva have worked tirelessly to ensure that the final products live up to their legacy of excellence. The dedication of both teams is evident in every detail, from the superior sound quality to the impeccable design. The result is a vessel for sound that is nothing short of perfection.

As a personal testament to the quality of Bang & Olufsen’s products, I have been a proud owner of their portable speaker for several years. Just yesterday, I received my new headset/headphone from them, and I must say, it did not disappoint. In my interactions with the people at Bang & Olufsen, I have always been met with courtesy and friendliness. They genuinely care about their products and always strive for excellence.

The collaboration between Bang & Olufsen and Riva is set to redefine luxury audio experiences on the open waters. It is the perfect marriage of artistry, innovation, and style. We eagerly await the unveiling of these exclusive products and the incredible sound experiences they are sure to provide. Stay tuned for more updates as we embark on this exciting journey with Bang & Olufsen and Riva.

Follow the conversation

@bangolufsen on Instagram, Facebook, X, YouTube and LinkedIn using #BangOlufsenxRiva

Follow Riva and Ferretti Group on FacebookPinterestLinkedInYouTubeInstagram and X.

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