Tech
The Weather Network launches its first advertising campaign using an AI-assisted Avatar
OAKVILLE, ON, June 11, 2024 /CNW/ – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase storefront and local store callouts where Rachel’s AI-Assisted Avatar covers an Ontario summer forecast, plus a summer sale call to action, designed to drive traffic to Home Hardware locations across Ontario.
Watch this video to see Rachel Schoutsen’s avatar in action
By leveraging advanced AI technologies, The Weather Network is now able to deliver hyper-local forecasts on a larger scale, providing communities and local economies with opportunities to prepare for and respond to weather-related events. The Weather Network’s mission is to keep its users safe and informed with accurate and localized weather information.
“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, CRO, The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”
“Home Hardware is a business built on serving small communities across the country and we are proud to support The Weather Network’s innovative efforts to do the same through AI technology,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Our more than 1,000 stores and the Dealers who operate them make it their mission to provide comprehensive support for all our customers’ home improvement needs within their communities. That means helping Canadians complete and enjoy their outdoor home improvement and yard maintenance projects while also preparing for any inclement weather events.”
With a focus on helping users and businesses make informed decisions using cutting-edge technology, The Weather Network is committed to ensuring the use of avatars in its promotional materials aligns with the highest ethical standards. All promotional materials have a clear disclaimer to ensure its viewers are well informed of AI-created content. In addition, employee avatars are used with their consent and an agreement to participate.
“We are excited about this latest innovation and the opportunities it will provide to our consumers and businesses,” said Maureen Rogers, Managing Director Editorial & Public Alerting, The Weather Network. “As with any new product we launch, we value their input and will use it to continuously improve the product to meet their needs and deliver products that exceed their expectations. We are delighted to have partnered with Home Hardware on piloting this new product with us.”
The Weather Network recently launched Your Weather Assistant, a generative AI tool to transform the way people consume weather information. The introduction of its newly developed AI-Assisted Avatar demonstrates Pelmorex Corp.’s, owner of The Weather Network, commitment to innovation as it evolves into an AI-frontiered weather and climate organization.
About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses.
To learn more, visit pelmorex.com and follow us on X (platform formerly known as Twitter), Instagram and LinkedIn.
About Home Hardware Stores Limited
Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada’s Best Managed Companies and recognized as one of Canada’s Best Employers. More information about the company is available at homehardware.ca.
SOURCE Pelmorex Corp.
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Tech
T-Mobile, MeetMo, and NantStudios Win Prestigious 2025 Lumiere Award for Revolutionary Las Vegas Grand Prix Formula One Fan Experience
The world of motorsports just took a giant leap into the future! Excitement is in the air as T-Mobile, MeetMo, and NantStudios have clinched the illustrious 2025 Lumiere Award for Best Interactive Experience from the Advanced Imaging Society. This accolade is in recognition of their pioneering immersive video experience for fans at the celebrated Las Vegas Grand Prix!
A Game-Changing Experience
Imagine being able to step into a race track from the comfort of your own home, enveloped in a 360-degree augmented reality tour of the circuit, all captured in breathtaking 12K footage. Thanks to this remarkable collaboration, fans can now enjoy a race experience like never before, made possible by a spectacular fusion of 5G technology, virtual production, and artificial intelligence.
“By combining T-Mobile’s 5G Advanced Network Solutions with our real-time collaboration technology, we’ve created an immersive experience that brings fans closer to the action than ever before,” expressed Michael Mansouri, CEO of Radiant Images and MeetMo. His enthusiasm is shared by many, as this innovative project is seen as a quantum leap forward in the way motorsports are experienced.
The Technical Marvel Behind the Magic
Highlighting their technological finesse, the project transformed over 1.5TB of data into a stunningly interactive experience in mere hours—a feat that previously would have taken months. The journey began at the NantStudios headquarters in Los Angeles, where more than 10 minutes of ultra-high definition, immersive sequences were blended with telemetry and driver animation data captured tirelessly by Radiant Images’ crews in Las Vegas.
The astounding speed and efficiency were primarily powered by T-Mobile’s robust 5G infrastructure, allowing for rapid data transfers back and forth, ensuring seamless integration into the interactive app that fans could access. Chris Melus, VP of Product Management for T-Mobile’s Business Group, proudly remarked, “This collaboration broke new ground for immersive fan engagement.”
The Power of 5G
The integration of T-Mobile’s advanced network solutions turned the Las Vegas Grand Prix into a case study of innovation. With real-time capture and transmission capabilities utilizing Radiant Images’ cutting-edge 360° 12K camera car, production crews were able to capture immersive video feeds and transmit them instantaneously over the 5G network. This meant remote camera control and instant footage reviews, drastically cutting production time and resources.
Moreover, the seamless AR integration—thanks to the creative minds at NantStudios and their work with Unreal Engine—allowed the blending of virtual and real-world elements. Fans were treated to augmented reality overlays displaying real-time data, such as dashboard metrics and telemetry, all transmitted through the reliable 5G network.
Future of Fan Engagement
As Jim Chabin, President of the Advanced Imaging Society, eloquently noted, the remarkable work at the Las Vegas Grand Prix has set new standards for interactive sports entertainment. The recognition given to this innovative team underscores their commitment to pushing the envelope in immersive experiences.
Gary Marshall, Vice President of Virtual Production at NantStudios, also highlighted the project’s importance: “This recognition underscores NantStudios’ legacy of pioneering real-time VFX and virtual production achievements, reaffirming our position as a leader in modern virtual production.”
The 2025 Lumiere Award is not just a trophy; it symbolizes the melding of creativity and technology in a way that elevates the fan experience to new heights. The collaboration between T-Mobile, MeetMo, and NantStudios exemplifies a thrilling future where motorsports become more accessible, engaging, and immersive. It’s a thrilling time to be a fan, and the development teams behind this innovation have truly set a new standard for content creators everywhere.
With such defining moments in sports entertainment, we can’t help but wonder what spectacular innovations lie ahead. Buckle up; it’s going to be a wild ride!
About the Companies
MeetMo
MeetMo.io is revolutionizing how creative professionals collaborate by combining video conferencing, live streaming, and AI automation into a single, intuitive platform. With persistent virtual meeting rooms that adapt to users over time, our platform evolves into a true collaborative partner, enhancing creativity and productivity. For more information please visit: https://www.meetmo.io
Radiant Images
Radiant Images is a globally acclaimed, award-winning technology provider specializing in innovative tools and solutions for the media and entertainment industries. The company focuses on advancing cinema, immersive media, and live production. https://www.radiantimages.com
T-Mobile
T-Mobile US, Inc.(NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and indisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com
NantStudios
NantStudios is the first real time-native, full-service production house; re-imagined from the ground up to deliver exceptional creative results through next generation technologies like Virtual Production. For more information please visit: https://nantstudios.com
SOURCE MeetMo
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Tech
How close are quantum computers to being really useful? Podcast
Quantum computers could revolutionize science by solving complex problems. However, scaling and error correction remain significant challenges before achieving practical applications.
Quantum computers have the potential to solve big scientific problems that are beyond the reach of today’s most powerful supercomputers, such as discovering new antibiotics or developing new materials.
But to achieve these breakthroughs, quantum computers will need to perform better than today’s best classical computers at solving real-world problems. And they’re not quite there yet. So what is still holding quantum computing back from becoming useful?
In this episode of The Conversation Weekly podcast, we speak to quantum computing expert Daniel Lidar at the University of Southern California in the US about what problems scientists are still wrestling with when it comes to scaling up quantum computing, and how close they are to overcoming them.
Quantum computers harness the power of quantum mechanics, the laws that govern subatomic particles. Instead of the classical bits of information used by microchips inside traditional computers, which are either a 0 or a 1, the chips in quantum computers use qubits, which can be both 0 and 1 at the same time or anywhere in between. Daniel Lidar explains:
“Put a lot of these qubits together and all of a sudden you have a computer that can simultaneously represent many, many different possibilities … and that is the starting point for the speed up that we can get from quantum computing.”
Faulty qubits
One of the biggest problems scientist face is how to scale up quantum computing power. Qubits are notoriously prone to errors – which means that they can quickly revert to being either a 0 or a 1, and so lose their advantage over classical computers.
Scientists have focused on trying to solve these errors through the concept of redundancy – linking strings of physical qubits together into what’s called a “logical qubit” to try and maximise the number of steps in a computation. And, little by little, they’re getting there.
In December 2024, Google announced that its new quantum chip, Willow, had demonstrated what’s called “beyond breakeven”, when its logical qubits worked better than the constituent parts and even kept on improving as it scaled up.
Lidar says right now the development of this technology is happening very fast:
“For quantum computing to scale and to take off is going to still take some real science breakthroughs, some real engineering breakthroughs, and probably overcoming some yet unforeseen surprises before we get to the point of true quantum utility. With that caution in mind, I think it’s still very fair to say that we are going to see truly functional, practical quantum computers kicking into gear, helping us solve real-life problems, within the next decade or so.”
Listen to Lidar explain more about how quantum computers and quantum error correction works on The Conversation Weekly podcast.
This episode of The Conversation Weekly was written and produced by Gemma Ware with assistance from Katie Flood and Mend Mariwany. Sound design was by Michelle Macklem, and theme music by Neeta Sarl.
Clips in this episode from Google Quantum AI and 10 Hours Channel.
You can find us on Instagram at theconversationdotcom or via e-mail. You can also subscribe to The Conversation’s free daily e-mail here.
Listen to The Conversation Weekly via any of the apps listed above, download it directly via our RSS feed or find out how else to listen here.
Gemma Ware, Host, The Conversation Weekly Podcast, The Conversation
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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