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The Weather Network launches its first advertising campaign using an AI-assisted Avatar

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OAKVILLE, ON, June 11, 2024 /CNW/ – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase storefront and local store callouts where Rachel’s AI-Assisted Avatar covers an Ontario summer forecast, plus a summer sale call to action, designed to drive traffic to Home Hardware locations across Ontario.

Watch this video to see Rachel Schoutsen’s avatar in action

Rachel Schoutsen’s avatar in action.

By leveraging advanced AI technologies, The Weather Network is now able to deliver hyper-local forecasts on a larger scale, providing communities and local economies with opportunities to prepare for and respond to weather-related events. The Weather Network’s mission is to keep its users safe and informed with accurate and localized weather information.

“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, CRO, The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”

“Home Hardware is a business built on serving small communities across the country and we are proud to support The Weather Network’s innovative efforts to do the same through AI technology,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Our more than 1,000 stores and the Dealers who operate them make it their mission to provide comprehensive support for all our customers’ home improvement needs within their communities. That means helping Canadians complete and enjoy their outdoor home improvement and yard maintenance projects while also preparing for any inclement weather events.”

With a focus on helping users and businesses make informed decisions using cutting-edge technology, The Weather Network is committed to ensuring the use of avatars in its promotional materials aligns with the highest ethical standards. All promotional materials have a clear disclaimer to ensure its viewers are well informed of AI-created content. In addition, employee avatars are used with their consent and an agreement to participate.

“We are excited about this latest innovation and the opportunities it will provide to our consumers and businesses,” said Maureen Rogers, Managing Director Editorial & Public Alerting, The Weather Network. “As with any new product we launch, we value their input and will use it to continuously improve the product to meet their needs and deliver products that exceed their expectations. We are delighted to have partnered with Home Hardware on piloting this new product with us.”

The Weather Network recently launched Your Weather Assistant, a generative AI tool to transform the way people consume weather information. The introduction of its newly developed AI-Assisted Avatar demonstrates Pelmorex Corp.’s, owner of The Weather Network, commitment to innovation as it evolves into an AI-frontiered weather and climate organization.

About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. 

To learn more, visit pelmorex.com and follow us on X (platform formerly known as Twitter), Instagram and LinkedIn.

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About Home Hardware Stores Limited

Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada’s Best Managed Companies and recognized as one of Canada’s Best Employers. More information about the company is available at homehardware.ca.

SOURCE Pelmorex Corp.

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Space and Tech

AI Spacecraft Propulsion: Machine Learning’s Role in Space Travel

AI Spacecraft Propulsion: Discover how AI and machine learning are transforming spacecraft propulsion systems, from nuclear thermal engines to fusion technology, making interplanetary travel faster and more efficient.

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AI Spacecraft Propulsion: Machine Learning's Role in Space Travel
Propulsion technology helps rockets get off the ground. Joel Kowsky/NASA via AP

AI Spacecraft Propulsion: Machine Learning’s Role in Space Travel

Marcos Fernandez Tous, University of North Dakota; Preeti Nair, University of North Dakota; Sai Susmitha Guddanti, University of North Dakota, and Sreejith Vidhyadharan Nair, University of North Dakota Every year, companies and space agencies launch hundreds of rockets into space – and that number is set to grow dramatically with ambitious missions to the Moon, Mars and beyond. But these dreams hinge on one critical challenge: propulsion – the methods used to push rockets and spacecraft forward. To make interplanetary travel faster, safer and more efficient, scientists need breakthroughs in propulsion technology. Artificial intelligence is one type of technology that has begun to provide some of these necessary breakthroughs. We’re a team of engineers and graduate students who are studying how AI in general, and a subset of AI called machine learning in particular, can transform spacecraft propulsion. From optimizing nuclear thermal engines to managing complex plasma confinement in fusion systems, AI is reshaping propulsion design and operations. It is quickly becoming an indispensable partner in humankind’s journey to the stars.

Machine learning and reinforcement learning

Machine learning is a branch of AI that identifies patterns in data that it has not explicitly been trained on. It is a vast field with its own branches, with a lot of applications. Each branch emulates intelligence in different ways: by recognizing patterns, parsing and generating language, or learning from experience. This last subset in particular, commonly known as reinforcement learning, teaches machines to perform their tasks by rating their performance, enabling them to continuously improve through experience. As a simple example, imagine a chess player. The player does not calculate every move but rather recognizes patterns from playing a thousand matches. Reinforcement learning creates similar intuitive expertise in machines and systems, but at a computational speed and scale impossible for humans. It learns through experiences and iterations by observing its environment. These observations allows the machine to correctly interpret each outcome and deploy the best strategies for the system to reach its goal. Reinforcement learning can improve human understanding of deeply complex systems – those that challenge the limits of human intuition. It can help determine the most efficient trajectory for a spacecraft heading anywhere in space, and it does so by optimizing the propulsion necessary to send the craft there. It can also potentially design better propulsion systems, from selecting the best materials to coming up with configurations that transfer heat between parts in the engine more efficiently.
In reinforcement learning, you can train an AI model to complete tasks that are too complex for humans to complete themselves.

Reinforcement learning for propulsion systems

In regard to space propulsion, reinforcement learning generally falls into two categories: those that assist during the design phase – when engineers define mission needs and system capabilities – and those that support real-time operation once the spacecraft is in flight. Among the most exotic and promising propulsion concepts is nuclear propulsion, which harnesses the same forces that power atomic bombs and fuel the Sun: nuclear fission and nuclear fusion. Fission works by splitting heavy atoms such as uranium or plutonium to release energy – a principle used in most terrestrial nuclear reactors. Fusion, on the other hand, merges lighter atoms such as hydrogen to produce even more energy, though it requires far more extreme conditions to initiate.
An infographic showing 'fission' on the left, with an atom breaking into two smaller ones and releasing energy. The right shows 'fusion' with two atoms combining together and releasing energy.
Fission splits atoms, while fusion combines atoms. Sarah Harman/U.S. Department of Energy
Fission is a more mature technology that has been tested in some space propulsion prototypes. It has even been used in space in the form of radioisotope thermoelectric generators, like those that powered the Voyager probes. But fusion remains a tantalizing frontier. Nuclear thermal propulsion could one day take spacecraft to Mars and beyond at a lower cost than that of simply burning fuel. It would get a craft there faster than electric propulsion, which uses a heated gas made of charged particles called plasma. Unlike these systems, nuclear propulsion relies on heat generated from atomic reactions. That heat is transferred to a propellant, typically hydrogen, which expands and exits through a nozzle to produce thrust and shoot the craft forward. So how can reinforcement learning help engineers develop and operate these powerful technologies? Let’s begin with design.
A circular metal container with a glowing cylinder inside.
The nuclear heat source for the Mars Curiosity rover, part of a radioisotope thermoelectric generator, is encased in a graphite shell. The fuel glows red hot because of the radioactive decay of plutonium-238. Idaho National Laboratory, CC BY

Reinforcement learning’s role in design

Early nuclear thermal propulsion designs from the 1960s, such as those in NASA’s NERVA program, used solid uranium fuel molded into prism-shaped blocks. Since then, engineers have explored alternative configurations – from beds of ceramic pebbles to grooved rings with intricate channels.
A black and white photo of a large, empty cylindrical structure, with a rocket releasing light in the background.
The first nuclear thermal rocket was built in 1967 and is seen in the background. In the foreground is the protective casing that would hold the reactor. NASA/Wikipedia
Why has there been so much experimentation? Because the more efficiently a reactor can transfer heat from the fuel to the hydrogen, the more thrust it generates. This area is where reinforcement learning has proved to be essential. Optimizing the geometry and heat flow between fuel and propellant is a complex problem, involving countless variables – from the material properties to the amount of hydrogen that flows across the reactor at any given moment. Reinforcement learning can analyze these design variations and identify configurations that maximize heat transfer. Imagine it as a smart thermostat but for a rocket engine – one you definitely don’t want to stand too close to, given the extreme temperatures involved.

Reinforcement learning and fusion technology

Reinforcement learning also plays a key role in developing nuclear fusion technology. Large-scale experiments such as the JT-60SA tokamak in Japan are pushing the boundaries of fusion energy, but their massive size makes them impractical for spaceflight. That’s why researchers are exploring compact designs such as polywells. These exotic devices look like hollow cubes, about a few inches across, and they confine plasma in magnetic fields to create the conditions necessary for fusion. Controlling magnetic fields within a polywell is no small feat. The magnetic fields must be strong enough to keep hydrogen atoms bouncing around until they fuse – a process that demands immense energy to start but can become self-sustaining once underway. Overcoming this challenge is necessary for scaling this technology for nuclear thermal propulsion.

Reinforcement learning and energy generation

However, reinforcement learning’s role doesn’t end with design. It can help manage fuel consumption – a critical task for missions that must adapt on the fly. In today’s space industry, there’s growing interest in spacecraft that can serve different roles depending on the mission’s needs and how they adapt to priority changes through time. Military applications, for instance, must respond rapidly to shifting geopolitical scenarios. An example of a technology adapted to fast changes is Lockheed Martin’s LM400 satellite, which has varied capabilities such as missile warning or remote sensing. But this flexibility introduces uncertainty. How much fuel will a mission require? And when will it need it? Reinforcement learning can help with these calculations. From bicycles to rockets, learning through experience – whether human or machine – is shaping the future of space exploration. As scientists push the boundaries of propulsion and intelligence, AI is playing a growing role in space travel. It may help scientists explore within and beyond our solar system and open the gates for new discoveries. Marcos Fernandez Tous, Assistant Professor of Space Studies, University of North Dakota; Preeti Nair, Master’s Student in Aerospace Sciences, University of North Dakota; Sai Susmitha Guddanti, Ph.D. Student in Aerospace Sciences, University of North Dakota, and Sreejith Vidhyadharan Nair, Research Assistant Professor of Aviation, University of North Dakota This article is republished from The Conversation under a Creative Commons license. Read the original article.

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/


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News

Taking Off: Archer Aviation’s Bold Move Brings Flying Taxis Closer to LA28

Archer Aviation’s LA airport acquisition could make flying taxis a reality just in time for the 2028 Olympics.

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Last Updated on November 9, 2025 by Daily News Staff

Archer Aviation flying taxis

Image Credit: Archer Aviation

From Olympic Dreams to Take-Off Plans

Back in our feature “Flying Taxis and Olympic Dreams: Will LA28 Be the Jetsons Era in Real Life?” we explored whether Los Angeles could become the first city to showcase flying taxis on the global stage during the 2028 Summer Olympics.

Now, that futuristic vision has gained some serious thrust. Archer Aviation — one of the leading players in electric vertical take-off and landing (eVTOL) aircraft — has announced a major move that could change how the city thinks about air mobility.

Archer Takes Control of Hawthorne Airport

In a landmark deal, Archer announced plans to acquire control of Hawthorne Airport — just three miles from LAX — for approximately $126 million in cash.

The 80-acre site, home to 190,000 square feet of hangars and terminal facilities, will become the company’s operational hub for its Los Angeles air-taxi network and a testbed for AI-driven aviation technology.

Alongside the purchase, Archer raised an additional $650 million in new equity funding, bringing its liquidity to more than $2 billion — a strong signal that the company is serious about turning concept into concrete.

What This Means for LA’s Mobility Future

This isn’t just a real estate move. It’s a strategic infrastructure play.

If Los Angeles is to handle Olympic crowds and long-term congestion, new vertical mobility hubs are essential. Hawthorne could serve as the first of several vertiports forming a network across the metro area.

It also puts Archer in a prime position to work alongside city planners and mobility partners preparing for the LA28 Games — potentially transforming how visitors move between venues, airports, and downtown.

Caution: Not Quite “Jetsons” Yet

While this progress looks promising, it’s not smooth skies ahead just yet.

FAA certification remains the biggest hurdle; only about 15% of compliance documentation has been approved. Production and scaling still pose risks — building and maintaining a fleet of electric aircraft at commercial levels isn’t cheap. Public acceptance will matter too. Even the quietest aircraft need to earn the city’s trust for noise, cost, and safety.

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Still, compared to even a year ago, the vision of air taxis over Los Angeles feels far less like science fiction.

A Step Toward the Olympic Future

Archer’s move aligns perfectly with the question we raised earlier:

Can Los Angeles turn the 2028 Olympics into a showcase for sustainable, futuristic transportation?

By securing its own hub near LAX and backing it with fresh capital, Archer seems determined to make that answer a yes. Whether passengers will be hailing flying taxis in time for LA28 remains uncertain, but the groundwork — both financial and physical — is clearly being laid.

The skies over LA might just get busier — and cleaner — in the years to come.

Related Reading

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/

 

 

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts


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Automotive

🚘 Slate Automotive’s “Affordable” Electric Truck: Promise, Progress, and Price Shifts

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Slate Automotive Truck
Image Credit: Slate Auto

Slate Automotive captured national attention earlier this year when it unveiled what many called the most anticipated “budget” electric pickup truck in America. Promising a minimalist design, domestic manufacturing, and a base price under $20,000 (after incentives), the Slate Truck was positioned as the EV industry’s boldest answer to the affordability problem.

But since its April 2025 debut, several developments have reshaped that story — including pricing adjustments, production plans, and questions about whether “affordable” will still apply once federal incentives fade.


🚨 Slate Auto’s $20K Electric Truck Is No More — Here’s Why

⚙️ From Concept to Production

In April, Slate Auto revealed its small two-door electric pickup — a compact, customizable EV designed for simplicity over luxury. The company’s philosophy is centered around what it calls the “Blank Slate” concept: a base model stripped of unnecessary features but built for expansion.

  • Base range: ~150 miles, with an optional battery upgrade to ~240 miles
  • Length: ~175 inches (roughly the size of a compact SUV)
  • Body style: 2-door truck, with a conversion kit planned for a 5-seat SUV variant
  • Manufacturing site: Warsaw, Indiana — a repurposed 1.4-million-square-foot former printing plant
  • Production start: Targeting late 2026
  • Estimated deliveries: Early 2027

For more on early EV innovation and transport development, check out our recent stories on Boom Supersonic’s Overture and The Evolution of Public Transportation in Los Angeles.


💲 Price Bump and Policy Changes

When Slate’s founders — backed by investors including Jeff Bezos and Mark Walter (Guggenheim Partners) — launched the concept, they confidently pitched a price “under $20,000 after incentives.”

However, recent developments have changed that equation. The loss of a key federal EV tax credit under recent legislation means the base price now sits closer to $27,000 before incentives. Even with state-level rebates, the total cost will likely land in the mid-$20K range for most buyers.

That’s still lower than most EVs on the market, but Slate’s base model is extremely minimal: manual windows, no touchscreen infotainment, and unpainted exterior panels in the entry trim. The company argues that the simplicity keeps prices low and durability high — echoing the utilitarian design of early pickups.

“We don’t believe an affordable EV should start at $60,000,” a Slate spokesperson said during the reveal. “Our truck is for people who want a reliable tool, not a gadget.”


🧩 Reservations and Early Demand

According to TechCrunch, Slate logged over 100,000 $50 refundable reservations within two weeks of launch — an impressive early show of interest.

That figure, however, does not guarantee actual orders. As seen with other EV startups, reservation enthusiasm doesn’t always translate into deliveries. Still, with $700 million in investor funding and a clear U.S. manufacturing plan, Slate’s prospects appear stronger than many early EV challengers.


🏭 Building in America

The company’s decision to set up shop in Indiana is strategic. It provides central U.S. access to suppliers and a lower-cost workforce compared to coastal hubs. The plant conversion is underway, and Slate aims to ramp up to 150,000 units annually by 2027, according to industry reporting.

If successful, the Slate Truck could become the first mass-produced electric pickup under $30K built entirely in the U.S.


🚦 What It Means for Affordable EVs

Slate’s progress comes at a pivotal moment for electric mobility. As other manufacturers focus on high-margin luxury vehicles, the affordable-EV space has thinned out. Slate’s entry signals a renewed interest in accessible electrification — but also highlights the fragile balance between price, policy, and practicality.

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If production holds, the Slate Truck could mark the beginning of a new chapter for everyday EV ownership — proof that electric doesn’t have to mean expensive.


📎 Further Reading and Related Links

From STM Daily News:

Outside Sources for Further Information:

Authors

  • Daily News Staff
  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts


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