Tech
The Weather Network launches its first advertising campaign using an AI-assisted Avatar
OAKVILLE, ON, June 11, 2024 /CNW/ – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase storefront and local store callouts where Rachel’s AI-Assisted Avatar covers an Ontario summer forecast, plus a summer sale call to action, designed to drive traffic to Home Hardware locations across Ontario.
Watch this video to see Rachel Schoutsen’s avatar in action
By leveraging advanced AI technologies, The Weather Network is now able to deliver hyper-local forecasts on a larger scale, providing communities and local economies with opportunities to prepare for and respond to weather-related events. The Weather Network’s mission is to keep its users safe and informed with accurate and localized weather information.
“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, CRO, The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”
“Home Hardware is a business built on serving small communities across the country and we are proud to support The Weather Network’s innovative efforts to do the same through AI technology,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Our more than 1,000 stores and the Dealers who operate them make it their mission to provide comprehensive support for all our customers’ home improvement needs within their communities. That means helping Canadians complete and enjoy their outdoor home improvement and yard maintenance projects while also preparing for any inclement weather events.”
With a focus on helping users and businesses make informed decisions using cutting-edge technology, The Weather Network is committed to ensuring the use of avatars in its promotional materials aligns with the highest ethical standards. All promotional materials have a clear disclaimer to ensure its viewers are well informed of AI-created content. In addition, employee avatars are used with their consent and an agreement to participate.
“We are excited about this latest innovation and the opportunities it will provide to our consumers and businesses,” said Maureen Rogers, Managing Director Editorial & Public Alerting, The Weather Network. “As with any new product we launch, we value their input and will use it to continuously improve the product to meet their needs and deliver products that exceed their expectations. We are delighted to have partnered with Home Hardware on piloting this new product with us.”
The Weather Network recently launched Your Weather Assistant, a generative AI tool to transform the way people consume weather information. The introduction of its newly developed AI-Assisted Avatar demonstrates Pelmorex Corp.’s, owner of The Weather Network, commitment to innovation as it evolves into an AI-frontiered weather and climate organization.
About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses.
To learn more, visit pelmorex.com and follow us on X (platform formerly known as Twitter), Instagram and LinkedIn.
About Home Hardware Stores Limited
Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada’s Best Managed Companies and recognized as one of Canada’s Best Employers. More information about the company is available at homehardware.ca.
SOURCE Pelmorex Corp.
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Tech
When ‘Head in the Clouds’ Means Staying Ahead
Head in the Clouds: Cloud is no longer just storage—it’s the intelligent core of modern business. Explore how “cognitive cloud” blends AI and cloud infrastructure to enable real-time, self-optimizing operations, improve customer experiences, and accelerate enterprise modernization.
Last Updated on February 7, 2026 by Daily News Staff
When ‘Head in the Clouds’ Means Staying Ahead
(Family Features) You approve a mortgage in minutes, your medical claim is processed without a phone call and an order that left the warehouse this morning lands at your door by dinner. These moments define the rhythm of an economy powered by intelligent cloud infrastructure. Once seen as remote storage, the cloud has become the operational core where data, AI models and autonomous systems converge to make business faster, safer and more human. In this new reality, the smartest companies aren’t looking up to the cloud; they’re operating within it. Public cloud spending is projected to reach $723 billion in 2025, according to Gartner research, reflecting a 21% increase year over year. At the same time, 90% of organizations are expected to adopt hybrid cloud by 2027. As cloud becomes the universal infrastructure for enterprise operations, the systems being built today aren’t just hosted in the cloud, they’re learning from it and adapting to it. Any cloud strategy that doesn’t account for AI workloads as native risks falling behind, holding the business back from delivering the experiences consumers rely on every day. After more than a decade of experimentation, most enterprises are still only partway up the curve. Based on Cognizant’s experience, roughly 1 in 5 enterprise workloads has moved to the cloud, while many of the most critical, including core banking, health care claims and enterprise resource planning, remain tied to legacy systems. These older environments were never designed for the scale or intelligence the modern economy demands. The next wave of progress – AI-driven products, predictive operations and autonomous decision-making – depends on cloud architectures designed to support intelligence natively. This means cloud and AI will advance together or not at all.The Cognitive Cloud: Cloud and AI as One System
For years, many organizations treated migration as a finish line. Applications were lifted and shifted into the cloud with little redesign, trading one set of constraints for another. The result, in many cases, has been higher costs, fragmented data and limited room for innovation. “Cognitive cloud” represents a new phase of evolution. Imagine every process, from customer service to supply-chain management, powered by AI models that learn, reason and act within secure cloud environments. These systems store and interpret data, detect patterns, anticipate demand and automate decisions at a scale humans simply cannot match. In this architecture, AI and cloud operate in concert. The cloud provides computing power, scale and governance while AI adds autonomy, context and insight. Together, they form an integrated platform where cloud foundations and AI intelligence combine to enable collaboration between people and systems. This marks the rise of the responsive enterprise; one that senses change, adjusts instantly and builds trust through reliability. Cognitive cloud platforms combine data fabric, observability, FinOps and SecOps into an intelligent core that regulates itself in real time. The result is invisible to consumers but felt in every interaction: fewer errors, faster responses and consistent experiences.Consumer Impact is Growing
The impact of cognitive cloud is already visible. In health care, 65% of U.S. insurance claims run through modernized, cloud-enabled platforms designed to reduce errors and speed up reimbursement. In the life sciences industry, a pharmaceuticals and diagnostics firm used cloud-native automation to increase clinical trial investigations by 20%, helping get treatments to patients sooner. In food service, intelligent cloud systems have reduced peak staffing needs by 35%, in part through real-time demand forecasting and automated kitchen operation. In insurance, modernization has produced multi-million-dollar savings and faster policy issuance, improving both customer experience and financial performance. Beneath these outcomes is the same principle: architecture that learns and responds in real time. AI-driven cloud systems process vast volumes of data, identify patterns as they emerge and automate routines so people can focus on innovation, care and service. For businesses, this means fewer bottlenecks and more predictive operations. For consumers, it means smarter, faster, more reliable services, quietly shaping everyday life. While cloud engineering and AI disciplines remain distinct, their outcomes are increasingly intertwined. The most advanced architectures now treat intelligence and infrastructure as complementary forces, each amplifying the other.Looking Ahead
This transformation is already underway. Self-correcting systems predict disruptions before they happen, AI models adapt to market shifts in real time and operations learn from every transaction. The organizations mastering this convergence are quietly redefining themselves and the competitive landscape. Cloud and AI have become interdependent priorities within a shared ecosystem that moves data, decisions and experiences at the speed customers expect. Companies that modernize around this reality and treat intelligence as infrastructure will likely be empowered to reinvent continuously. Those that don’t may spend more time maintaining the systems of yesterday than building the businesses of tomorrow. Learn more at cognizant.com. Photo courtesy of ShutterstockCulver’s Thank You Farmers® Project Hits $8 Million Donation MilestoneLink: https://stmdailynews.com/culvers-thank-you-farmers-project-hits-8-million-donation-milestone/
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The Knowledge
Beneath the Waves: The Global Push to Build Undersea Railways
Undersea railways are transforming transportation, turning oceans from barriers into gateways. Proven by tunnels like the Channel and Seikan, these innovations offer cleaner, reliable connections for passengers and freight. Ongoing projects in China and Europe, alongside future proposals, signal a new era of global mobility beneath the waves.
For most of modern history, oceans have acted as natural barriers—dividing nations, slowing trade, and shaping how cities grow. But beneath the waves, a quiet transportation revolution is underway. Infrastructure once limited by geography is now being reimagined through undersea railways.
Undersea rail tunnels—like the Channel Tunnel and Japan’s Seikan Tunnel—proved decades ago that trains could reliably travel beneath the ocean floor. Today, new projects are expanding that vision even further.
Around the world, engineers and governments are investing in undersea railways—tunnels that allow high-speed trains to travel beneath oceans and seas. Once considered science fiction, these projects are now operational, under construction, or actively being planned.
Undersea Rail Is Already a Reality
Japan’s Seikan Tunnel and the Channel Tunnel between the United Kingdom and France proved decades ago that undersea railways are not only possible, but reliable. These tunnels carry passengers and freight beneath the sea every day, reshaping regional connectivity.
Undersea railways are cleaner than short-haul flights, more resilient than bridges, and capable of lasting more than a century. As climate pressures and congestion increase, rail beneath the sea is emerging as a practical solution for future mobility.
What’s Being Built Right Now
China is currently constructing the Jintang Undersea Railway Tunnel as part of the Ningbo–Zhoushan high-speed rail line, while Europe’s Fehmarnbelt Fixed Link will soon connect Denmark and Germany beneath the Baltic Sea. These projects highlight how transportation and technology are converging to solve modern mobility challenges.
The Mega-Projects Still on the Drawing Board
Looking ahead, proposals such as the Helsinki–Tallinn Tunnel and the long-studied Strait of Gibraltar rail tunnel could reshape global affairs by linking regions—and even continents—once separated by water.
Why Undersea Rail Matters
The future of transportation may not rise above the ocean—but run quietly beneath it.
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CES 2026
Inside the Computing Power Behind Spatial Filmmaking: Hugh Hou Goes Hands-On at GIGABYTE Suite During CES 2026
Inside the Computing Power Behind Spatial Filmmaking: Hugh Hou Goes Hands-On at GIGABYTE Suite During CES 2026
Spatial filmmaking is having a moment—but at CES 2026, the more interesting story wasn’t a glossy trailer or a perfectly controlled demo. It was the workflow.
According to a recent GIGABYTE press release, VR filmmaker and educator Hugh Hou ran a live spatial computing demonstration inside the GIGABYTE suite, walking attendees through how immersive video is actually produced in real-world conditions—capture to post to playback—without leaning on pre-rendered “best case scenario” content. In other words: not theory, not a lab. A production pipeline, running live, on a show floor.
A full spatial pipeline—executed live
The demo gave attendees a front-row view of a complete spatial filmmaking pipeline:
- Capture
- Post-production
- Final playback across multiple devices
And the key detail here is that the workflow was executed live at CES—mirroring the same processes used in commercial XR projects. That matters because spatial video isn’t forgiving. Once you’re working in 360-degree environments (and pushing into 8K), you’re no longer just chasing “fast.” You’re chasing:
- System stability
- Performance consistency
- Thermal reliability
Those are the unsexy requirements that make or break actual production days.
Playback across Meta Quest, Apple Vision Pro, and Galaxy XR
The session culminated with attendees watching a two-minute spatial film trailer across:
- Meta Quest
- Apple Vision Pro
- Newly launched Galaxy XR headsets
- Plus a 3D tablet display offering an additional 180-degree viewing option
That multi-device playback is a quiet flex. Spatial content doesn’t live in one ecosystem anymore—creators are being pulled toward cross-platform deliverables, which adds even more pressure on the pipeline to stay clean and consistent.
Where AI fits (when it’s not the headline)
One of the better notes in the release: AI wasn’t positioned as a shiny feature. It was framed as what it’s becoming for a lot of editors—an embedded toolset that speeds up the grind without hijacking the creative process.
In the demo, AI-assisted processes supported tasks like:
- Enhancement
- Tracking
- Preview workflows
The footage moved through industry-standard software—Adobe Premiere Pro and DaVinci Resolve—with AI-based:
- Upscaling
- Noise reduction
- Detail refinement
And in immersive VR, those steps aren’t optional polish. Any artifact, softness, or weird noise pattern becomes painfully obvious when the viewer can look anywhere.
Why the hardware platform matters for spatial workloads
Underneath the demo was a custom-built GIGABYTE AI PC designed for sustained spatial video workloads. Per the release, the system included:
- AMD Ryzen 7 9800X3D processor
- Radeon AI PRO R9700 AI TOP GPU
- X870E AORUS MASTER X3D ICE motherboard
The point GIGABYTE is making is less “look at these parts” and more: spatial computing workloads demand a platform that can run hard continuously—real-time 8K playback and rendering—without throttling, crashing, or drifting into inconsistent performance.
That’s the difference between “cool demo” and “reliable production machine.”
The bigger takeaway: spatial filmmaking is moving from experiment to repeatable process
By running a demanding spatial filmmaking workflow live—and repeatedly—at CES 2026, GIGABYTE is positioning spatial production as something creators can depend on, not just test-drive.
And that’s the shift worth watching in 2026: spatial filmmaking isn’t just about headsets getting better. It’s about the behind-the-scenes pipeline becoming stable enough that creators can treat immersive production like a real, repeatable craft—because the tools finally hold up under pressure.
Source:PRNewswire – GIGABYTE press release
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