Tech
The Weather Network launches its first advertising campaign using an AI-assisted Avatar
OAKVILLE, ON, June 11, 2024 /CNW/ – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase storefront and local store callouts where Rachel’s AI-Assisted Avatar covers an Ontario summer forecast, plus a summer sale call to action, designed to drive traffic to Home Hardware locations across Ontario.
Watch this video to see Rachel Schoutsen’s avatar in action
By leveraging advanced AI technologies, The Weather Network is now able to deliver hyper-local forecasts on a larger scale, providing communities and local economies with opportunities to prepare for and respond to weather-related events. The Weather Network’s mission is to keep its users safe and informed with accurate and localized weather information.
“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, CRO, The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”
“Home Hardware is a business built on serving small communities across the country and we are proud to support The Weather Network’s innovative efforts to do the same through AI technology,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Our more than 1,000 stores and the Dealers who operate them make it their mission to provide comprehensive support for all our customers’ home improvement needs within their communities. That means helping Canadians complete and enjoy their outdoor home improvement and yard maintenance projects while also preparing for any inclement weather events.”
With a focus on helping users and businesses make informed decisions using cutting-edge technology, The Weather Network is committed to ensuring the use of avatars in its promotional materials aligns with the highest ethical standards. All promotional materials have a clear disclaimer to ensure its viewers are well informed of AI-created content. In addition, employee avatars are used with their consent and an agreement to participate.
“We are excited about this latest innovation and the opportunities it will provide to our consumers and businesses,” said Maureen Rogers, Managing Director Editorial & Public Alerting, The Weather Network. “As with any new product we launch, we value their input and will use it to continuously improve the product to meet their needs and deliver products that exceed their expectations. We are delighted to have partnered with Home Hardware on piloting this new product with us.”
The Weather Network recently launched Your Weather Assistant, a generative AI tool to transform the way people consume weather information. The introduction of its newly developed AI-Assisted Avatar demonstrates Pelmorex Corp.’s, owner of The Weather Network, commitment to innovation as it evolves into an AI-frontiered weather and climate organization.
About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses.
To learn more, visit pelmorex.com and follow us on X (platform formerly known as Twitter), Instagram and LinkedIn.
About Home Hardware Stores Limited
Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada’s Best Managed Companies and recognized as one of Canada’s Best Employers. More information about the company is available at homehardware.ca.
SOURCE Pelmorex Corp.
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Widespread Verizon Outages Leave Customers in SOS Mode Nationwide
Verizon OutageVerizon customers across the U.S. faced major service disruptions, with over 100,000 outages reported. Phones reverted to SOS mode, affecting calls and Wi-Fi services. Restoration is ongoing.
Verizon customers across the United States are grappling with significant service disruptions this morning. Reports have flooded in that mobile phones are stuck in SOS mode, indicating a lack of connectivity. As of 10:11 a.m. ET, over 100,000 outages were logged with DownDetector, a real-time service tracker that monitors telecommunication issues nationwide.
Verizon Outages
The outage began around 9 a.m. ET, with customers from New York to Los Angeles experiencing inability to make phone calls or access the network. On social media platforms, disgruntled users have been vocal about the situation, with many demanding compensation for the service disruption.
One frustrated customer took to X (formerly Twitter) to express their dissatisfaction: “It’s been over two hours and we don’t even know why this is happening. We all pay a pretty penny for our Verizon bill, and this time should be compensated until the issue is fully resolved.”
What we know
Reports have cited that while users can’t access standard mobile services, their phones have reverted to SOS mode—rendering them unable to make calls. A customer from Ohio shared their experience: “SOS in Ohio since mid-morning. Was working on my drive into work, but went down several hours ago and hasn’t come back.”
In an emailed statement to CBS MoneyWatch, a Verizon spokesperson acknowledged the issue, stating, “We are aware of an issue impacting service for some customers. Our engineers are engaged and we are working quickly to identify and solve the issue.”
As the disruptions persist, issues are being noted across various devices, affecting both iPhone and Android users. The outages have also disrupted Wi-Fi calling services, which typically serve as an alternative connectivity method. As of 5:48 p.m. ET, Verizon announced that service restoration efforts were underway and gradually making progress, but customers are still experiencing challenges.
This marks a significant incident in a landscape where communication reliability is essential, and customers are left wondering about the cause of the outage. With many turning to social media to voice their concerns and seek resolutions, the call for timely updates from Verizon is clear.
The situation remains fluid, and Verizon customers are encouraged to stay informed as more information becomes available. If you’re experiencing issues with your Verizon service, let us know your experience in the comments below.
Stay tuned for further updates on this developing story.
https://www.cbsnews.com/news/verizon-outage-network-down-sos-mode-downdetector-map
https://www.fox10phoenix.com/news/verizon-outage-network-down-monday-september-30
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gaming
A Cautionary Tale: California’s New Digital Ownership Law and the Future of Gaming
California’s new law (AB 2426) aims to clarify digital ownership by prohibiting terms like “buy” for digital goods without clear warnings, emphasizing that we license rather than own them. Gaming Community
Today, I want to dive into a topic that’s been buzzing around the gaming community since PC Gamer dropped the news about California’s new law (AB 2426) concerning digital ownership. As a lifelong gamer and someone who has always been a bit skeptical about the concept of “buying” digital games, this new legislation hits home for me.
Cautionary Tale for the Gaming Community
First, let’s break down what this law entails. Starting in 2025, retailers in California will be prohibited from using terms like “buy” or “purchase” when it comes to digital goods—think video games, movies, and e-books—unless they issue a clear warning that these products can be taken away at any moment. The law aims to clarify that “ownership” of digital items is not the same as owning a physical product.
Honestly, my first reaction to this was a mix of relief and frustration. Relief because, finally, someone is calling out the elephant in the room: when we buy digital games, we’re not truly buying them, are we? We’re essentially licensing them. Frustration, on the other hand, stems from the fact that it took this long for lawmakers to recognize this issue, especially after high-profile incidents involving companies like Sony and Ubisoft.
Let’s talk about the impetus for this law. It all started when Sony announced the removal of certain content from the PlayStation Store due to expiring licenses. Players who had “bought” these digital shows suddenly found themselves locked out of content they thought they owned. Sony eventually reversed its decision, but the damage was done, and Assemblymember Jacqui Irwin decided it was time to step in.
Then came Ubisoft’s decision to pull the plug on The Crew, a racing game that became unplayable when its online servers were taken offline. Imagine investing your time and money into a game only to find out that you can’t even play the single-player mode anymore. It’s a stark reminder of how fragile our digital ownership really is.
The law itself might be dense and legalistic, but the implications are clear. It’s about time we start viewing digital purchases with a more critical lens. Sure, you can still play your games as long as the servers are up, but once those go down, what happens? You’re left with a beautiful box art in your library, but it’s just an empty shell.
The requirement for sellers to provide a warning or seek an “affirmative acknowledgment” from buyers seems like a step in the right direction. Yet, it feels more like a band-aid solution rather than a comprehensive fix. The real kicker for me is the provision that allows for a “permanent offline download” option. That’s what we need! A way to ensure that even if the digital landscape shifts, our ability to play isn’t stripped away overnight.
As gamers, we’ve been conditioned to accept the “always-online” model, but should we? This law is a wake-up call that reminds us to demand more from the companies we support. If I’m paying for a game, I want the assurance that I can keep playing it, regardless of server availability.
In conclusion, while California’s new law is a significant step forward in recognizing the nuances of digital ownership, it also highlights the ongoing battle between consumers and corporations. As we move toward an increasingly digital future, it’s crucial that we stay informed and advocate for our rights as gamers. After all, we deserve to know what we’re really “buying” when we hit that purchase button.
What are your thoughts on this new law? Do you feel more empowered as a consumer, or are you still worried about the future of digital gaming? Let’s chat in the comments!
Happy gaming, and remember to always read the fine print!
PC Gamer Article: New California law inspired by Ubisoft and Sony requires retailers to warn consumers that the digital games they buy can be taken away at any time
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Tech
How to archive your photos in the digital age
Wasim Ahmad, Quinnipiac University
Taking photographs used to be a careful, conscious act. Photos were selective, frozen moments in time carefully archived in albums and frames. Now, taking a photograph is almost as effortless and common as breathing – it’s something that people do all the time in the age of smartphone cameras with seemingly endless digital film.
But the downside to capturing every moment is that it creates a mountain of those moments to save for the future. Those photos can be easily lost if they’re not archived properly. All it can take is one accidental dip in the toilet for your phone, and all that data is lost forever.
So what’s a practical backup strategy for the average person? Here are a few ways to make sure memories are never lost:
Cloud storage
The simplest way to archive your photos is cloud storage. For Apple users, there’s iCloud, which starts at US$0.99 per month for 50 gigabytes all the way to $59.99 per month for 12 terabytes with various tiers in between. With an average iPhone photo clocking in at 3 megabytes, that’s a little over 16,000 photos for the cheap plan and 4 million or so for the largest plan. Google’s Google One cloud storage is most cost effective for yearly plans, with 2TB going for $99.99 per year and 5TB going for $249.99 per year.
The actual amount you can store in that space does vary greatly with how a file is shot. Video has larger file sizes than photos. HEIF files, a newer format on Apple phones, compresses files into smaller packages, but long-term compatibility is unknown since the format hasn’t been in use for as long as the standard JPG file, which has been around since 1992.
While cloud services from big providers generally provide the easiest way for most average folks to back up their photos, and operate with little to no intervention via apps that are already on the phone constantly uploading every photo taken, there are risks involved.
Big companies often change their policies about how photos are saved. For instance, depending on what phone and when it was bought, Google’s cloud storage may have saved photos in a “storage saver” format that lowers the quality of images by sizing them down or compressing them differently. This affects your ability to make high-quality prints or view the photos on high-resolution screens down the road. Unless someone is astute enough to notice small text here and there that mentions it, most users won’t even realize it’s happening.
And what happens to cloud services when things go badly wrong? Users of photo backup service Digital Railroad found out the hard way. In 2008, the company abruptly shut down and gave its users 24 hours to download everything before the servers were shut down. Photographers rushed for the exits, trying to grab their photos on the way out, only to strain the servers to the point where few were able to recover anything at all. If this was the only way photos were backed up, it’s a lost cause.
So while the cloud is easy, costs can add up and terms of service can change at a moment’s notice. What are some ways for photographers to control their own fate?
Hard drives and network-attached storage
Manually taking photos off a phone may take some extra time, but the approach offers peace of mind that cloud services can’t necessarily match.
Almost all phones can plug into a computer’s USB port and use the built-in photos app on both Windows or MacOS to download photos to a computer. Apple users can use a method called AirDrop to send photos wirelessly to other Apple devices as well, including laptop and desktop computers.
Now loading photos onto a local hard drive built into the machine can fill it up quickly, but there is a cost-effective way to get around that – namely, external hard drives. Theses are storage devices that you can plug into your computer as needed. They can be of the older and less expensive type with spinning platters or more modern solid-state drives that can survive a drop and greater temperature changes than the older drives can.
These are different than flash drives, more commonly known as thumb drives because of their small size, that are designed as temporary storage to shuffle photos from one place to another.
It’s easy to buy more than one hard drive to have duplicate backups in case of failure or catastrophe, but the downside is that there’s no easy access from the internet to your photos, and backup is generally a process that users must remember to do.
Network-attached storage is one way to solve the cloud storage problem while retaining the ability to access photos from the internet. These are essentially hard drives – sometimes multiple hard drives linked together for even greater or faster storage – that are connected to a router that allows for access to the internet through specialized software.
While not as easy as most third-party cloud storage services, once it’s set up, a network-attached storage unit is a flexible way to store your photos safely and accessibly. There are even companies that specialize in fireproof and waterproof units for extra insurance in case of disaster.
Printing photos
If cloud storage and hard drives seem too complicated, there’s always the old-fashioned approach of printing. There’s still something magical about seeing a photo on a wall or in an album, and thankfully there are ways to print professional-quality archival prints without having to go to a drugstore.
The easiest and most cost-efficient types of printers are dedicated 4×6 printers using a technology similar to professional labs called dye-sublimation. These yield high-quality, waterproof prints that cost about the same as what one would pay for drugstore developing. HP makes its popular Sprocket line of printers, though those require a phone and an app to print from, which makes plugging in a memory card from a professional camera out of the question. However, Canon’s Selphy lineup includes many models with screens and a card slot to make that possible.
The rabbit hole goes very deep, and there are many professional printers that can print even larger sizes. Canon and Epson dominate this space, marketing a range of pigment- and dye-based printers that can emphasize archival needs or color saturation, respectively.
Another option is ordering a photo book, which, as the name suggests, is a physical bound book of your photos. However, photo books are probably more appropriate for memorializing an event – trip, wedding, project – than general archiving, given the typical costs and number of photos involved.
There’s little reason to not make some sort of backups of photos in 2024, whether that’s on printed media, hard drives or in the cloud. The important thing is not which method to use, but to do it at all.
Wasim Ahmad, Assistant Teaching Professor of Journalism, Quinnipiac University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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