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Wings, booze and heartbreak – what my research says about the hidden costs of sports fandom

The research indicates that while sports fandom fosters social connections and emotional well-being, it can negatively impact physical health through unhealthy eating and drinking habits.

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Last Updated on October 24, 2025 by Daily News Staff

sports fandom
A Buffalo Bills fan who prefers ketchup over mustard on his hot dog. Brett Carlsen/Getty Images

Wings, booze and heartbreak – what my research says about the hidden costs of sports fandom

Aaron Mansfield, Merrimack College

Being from Buffalo means getting to eat some of the best wings in the world. It means scraping snow and ice off your car in frigid mornings. And it means making a lifelong vow to the city’s NFL franchise, the Bills – for better or worse, till death do us part.

When I grew up in New York’s second-largest city, my community was bound together by loyalty to a football team that always found new ways to break our hearts. And yet at the start of each NFL season, we always found reasons to hope – we couldn’t help ourselves.

Coming from this football-crazed culture, I often wondered about the psychology of fandom. This eventually led me to pursue a Ph.D. in sport consumer behavior. As a doctoral student, I was most interested in one question: Is fandom good for us?

I found a huge body of research on the psychological and social effects of fandom, and it certainly made being devoted to a team look good. Fandom builds belonging, helps adults make friends, boosts happiness and even provides a buffer against traumatic life events.

So, fandom is great, right?

As famed football commentator Lee Corso would say: “Not so fast, my friend.”

While fandom appears to be a boon for our mental health, strikingly little research had been conducted on the relationship between fandom and physical health.

So I decided to conduct a series of studies – mainly of people in Western countries – on this topic. I found that being a sports fan can have some drawbacks for physical health, especially among the most committed fans.

Reach for the nachos

Playing sports is healthy. But watching them? Not so much.

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Tailgating culture revolves around alcohol. Research shows that college sports fans binge drink at significantly higher rates than nonfans, are more likely to do something they later regretted and are more likely to drive drunk. Meanwhile, watch parties encourage being stationary for hours and mindlessly snacking. And, of course, fandom goes hand in hand with heavily processed foods like wings, nachos, pizza and hot dogs.

One fan told me that when watching games, his relationship with food is “almost Pavlovian”; he craves “decadent” foods the same way he seeks out popcorn at the movies.

Rows of leather chairs filled with men, many of whom have multiple beers on their side tables. Big screens air different games and ads.
Fans kick back to watch games at Caesars Palace Race and Sports Book in Las Vegas. George Rose/Getty Images

Inside the stadium, healthy options have traditionally been scarce and overpriced. A Sports Illustrated writer joked in 1966 that fans leave stadiums and arenas with “the same body chemistry as a jelly doughnut.”

Little seems to have changed since. One Gen Z fan I recently interviewed griped, “You might find one salad with a plain piece of lettuce and a quarter of a tomato.”

Eating away the anxiety and pain

The relationship between fandom and physical health isn’t just about guzzling beer, sitting for hours on end or scarfing down hot dogs.

One study analyzed sales from grocery stores. The researchers found that fans consume more calories – and less healthy food – on the day following a loss by their favorite team, a reaction the researchers tied to stress and disappointment.

My colleagues and I found something similar: Fandom induces what’s called “emotional eating.”

Emotions like anger, sadness and disappointment lead to stronger cravings. And this relationship is tied to how your favorite team performs when it matters most. For example, we found that games between rivals and closely contested games yield more pronounced effects. Emotional states generated by the game are also significantly correlated with increased beer sales in the stadium.

High-calorie cultures

In another paper, my co-authors and I found that fans often feel torn between their desire to make healthy choices and their commitment to being a “true fan.”

Every fan base develops its own culture. These unwritten rules vary from team to team, and they aren’t just about wearing a cheesehead hat or waving a Terrible Towel. They also include expectations around drinking, eating and lifestyle.

These health-related norms are shaped by a variety of factors, including the region’s culture, team history and even team sponsorships.

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For example, the Cincinnati Bengals partner with Skyline Chili, a regional chain that makes a meat sauce that’s often poured over hot dogs or spaghetti. One Bengals fan I interviewed observed that if you attend a Bengals game, sure, you could eat something else – but a “true fan” eats Skyline.

I have two studies in progress that show how hardcore fans typically align their health behaviors with the health norms of their fan base. This becomes a way to signal their allegiance to the team, improve their standing among fellow fans, and contribute to what makes the fan base distinct in the eyes of its members.

Two shirtless fans, one wearing a cheesehead hat, another wearing a helmet with antlers. Both wear sashes made of sausage links.
Cheese and sausages are synonymous with Wisconsin – and being a fan of the state’s NFL team, the Green Bay Packers. Jeff Haynes/AFP via Getty Images

In Buffalo, for example, tailgating often revolves around alcohol – so much so that Bills fans have a reputation for over-the-top drinking rituals.

And in New Orleans, Saints fans often link fandom to Louisiana food traditions. As one fan explained: “People make a bunch of fried food or huge pots of gumbo or étouffée, and eat all day – from hours before the game until hours after.”

A new generation of health-conscious fans

The fan experience is shaped by the culture in which it is embedded. Teams actively help shape these cultures, and there’s a business argument to be had for teams to play a bigger role in changing some of these norms.

Gen Z is strikingly health-conscious. They’re also less engaged with traditional fandom.

If stadiums and tailgates continue to revolve around beer and nachos, why would a generation attuned to fitness influencers and “fitspiration” buy in? To reach this market, I think the sports industry will need to promote its professional sports teams in new ways.

Some teams are already doing so. The British soccer team Liverpool has partnered with the exercise equipment company Peloton. Another club, Manchester City, has teamed up with a nonalcoholic beer brand as the official sponsor of its practice uniforms.

And several European soccer clubs have even joined a “Healthy Stadia” movement, revamping in-stadium food options and encouraging fans to walk and bike to the stadium.

For the record, I don’t think the solution is replacing typical fan foods with smoothies and salads. Alienating core consumers is generally not a sound business strategy.

I think it’s reasonable, however, to suggest sports teams might add more healthy options and carefully evaluate the signals they send through sponsorships.

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As one fan I recently interviewed said: “The NFL has had half-assed efforts like Play 60” – a campaign encouraging kids to get at least 60 minutes of physical activity per day – “while also making a ton of money from beer, food and, back in the day, cigarette advertisements. How can sports leagues seriously expect people to be healthier if they promote unhealthy behaviors?”

Today’s consumers want to support brands that reflect their values. This is particularly true for Gen Zers, many of whom are savvy enough to see through hollow campaigns and quick to reject hypocrisy. In the long run, I think this type of dissonance – sandwiching a Play 60 commercial between ads for Uber Eats and Anheuser-Busch – will prove counterproductive.

Three people dressed up in hot dog costumes – one green, one red and one yellow – race during a baseball game.
Relish, ketchup and mustard ‘race’ during a September 2025 baseball game between the Kansas City Royals and Seattle Mariners – an encapsulation of the dissonance between showcasing both physical activity and junk food at sporting events. Scott Winters/Icon Sportswire via Getty Images

I, as much as anyone else, understand what makes fandom special – and yes, I’ve eaten my share of wings during Bills games. But public health is a pressing concern, and though the sports industry is well-positioned to address this issue, fandom isn’t helping. Actually, my research suggests it’s having the opposite effect.

Striking the balance I’m advocating will be tricky, but the sports industry is filled with bright problem-solvers. In the film “Moneyball,” Brad Pitt’s character, Billy Beane, famously says sports teams must “adapt or die.” He was referring to the need for baseball teams to integrate analytics into their decision-making.

Professional sports teams eventually got that message. Maybe they’ll get this one, too.

Aaron Mansfield, Assistant Professor of Sport Management, Merrimack College

This article is republished from The Conversation under a Creative Commons license. Read the original article.

https://stmdailynews.com/%f0%9f%93%9c-who-created-blogging-a-look-back-at-the-birth-of-the-blog/

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The Knowledge

So, Here’s the Story of Mound Bayou, Mississippi

Discover the inspiring history of Mound Bayou, Mississippi — one of America’s most successful Black-founded towns and a symbol of resilience, freedom, and progress.

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Last Updated on June 9, 2026 by Daily News Staff

Discover the inspiring history of Mound Bayou, Mississippi — one of America’s most successful Black-founded towns and a symbol of resilience, freedom, and progress.
Mound Bayou welcome sign in 2020. Image Credit: Chillin662

Did you know there was once a thriving Black-founded town in the Mississippi Delta built on the dream of freedom, self-reliance, and opportunity?

Mound Bayou

Founded in 1887 by Isaiah T. Montgomery and Benjamin T. Green, Mound Bayou, Mississippi became one of the most successful all-Black communities in American history. Established just decades after the Civil War, the town represented hope during a time when racial segregation and violence dominated much of the South.

Mound Bayou quickly grew into a center of Black business, education, healthcare, and agriculture. Residents built schools, churches, newspapers, banks, and medical facilities, proving that economic independence and community leadership could flourish despite enormous challenges.

Isaiah Thornton Montgomery House West Main Street Mound Bayou Bolivar County Mississippi
Mound Bayou, Black History, Mississippi History, Civil Rights Movement, Forgotten History. Wikipedia

The city even gained national attention from leaders like Booker T. Washington and President Theodore Roosevelt, who recognized Mound Bayou as a symbol of progress and determination.

During the Civil Rights era, the town also played a role in the fight for justice, particularly through the work of Dr. T.R.M. Howard following the murder of Emmett Till.

Today, Mound Bayou stands as a powerful reminder of resilience, entrepreneurship, and a chapter of American history that deserves far more recognition.

Now you know.

Here are some related article links you can include at the bottom of your STM Daily News post for further reading:

Related Articles & Further Reading

• The Official History of Mound Bayou
https://www.cityofmoundbayou.com/our-history

• Mound Bayou: The Historic Black Community in Mississippi
https://en.wikipedia.org/wiki/Mound_Bayou,_Mississippi

• The Historic Bank of Mound Bayou
https://en.wikipedia.org/wiki/Bank_of_Mound_Bayou

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• The Legacy of Dr. T.R.M. Howard and Civil Rights Activism
https://www.cityofmoundbayou.com/our-history

• How Mound Bayou Became Known as “The Jewel of the Delta”
https://cityofmoundbayou.com/

How Little Mound Bayou Became a Powerful Engine for African American Civil Rights and Economic Advancement

• Community Discussion About Mound Bayou’s History
https://www.reddit.com/r/BlackHistoryPhotos/comments/1ta0r2e/famous_allblack_american_cities_towns_mound_bayou/

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/

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Entertainment

Life isn’t all diamonds – money and fame don’t shield the many ‘Real Housewives’ facing criminal charges

“The Real Housewives” is more than messy drama—it’s a crash course in real-world crime, as cast members face charges from DUIs and theft to fraud, assault, and federal prison.

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The Real Housewives
Jen Shah, a cast member of the “Real Housewives” series, leaves a Manhattan federal court in January 2023 after receiving a 6½-year sentence for conspiracy to commit wire fraud. Gotham/GC Images

C. Clare Strange, Drexel University

“The Real Housewives” reality TV series, which showcases the lives of a rotating cast of wealthy women in 11 cities in the U.S. and places in several other countries, is famous for its characters’ over-the-top drama and messy personal antics.

But there are also useful lessons that the characters’ lives and frequent run-ins with the law offer to casual observers and criminology students alike.

I developed the idea for The Real Housewives of Criminology course when I heard a story on NPR in 2023 about how the Bravo Network franchise was becoming more like a true-crime TV series.

Jen Shah, a cast member from “The Real Housewives of Salt Lake City,” had recently been sentenced to six years in federal prison for her role in a nationwide telemarketing scheme – but she wasn’t the only one on the show who met such a fate.

Many people who appear on “Housewives” share a real-life penchant for crime – from driving-under-the-influence charges and theft to fraud and assault.

During any given episode, viewers may find “Housewives” stars and their families navigating the fallout – from court dates to public shaming.

I realized that these scenes illustrate core concepts from criminal justice theory and practice as well as any textbook.

A window into the course

The course examines the criminal cases of the “Housewives” and compares them to those of the general public.

Students discuss how factors such as social class, age and race can impact people’s experiences with the justice system. At the same time, they come to understand that factors such as how serious a crime is, a person’s criminal history and the harm done to victims tend to drive case outcomes more than any other factor.

I believe that this course is especially relevant now, because it is increasingly common for undergraduate students to consume news about crime and punishment from streaming platforms and social media.

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It seems there is a new “Housewife” arrest every several months, which brings with it new circumstances and a new case study to dissect.

Critical lessons

One key takeaway from the course is that there are many meaningful differences – and similarities – between the criminal cases shown in “Housewives” and those of most people.

While money and power can often go a long way in fighting a criminal conviction, sometimes they fall short when the harm to victims or society is too great, or the pattern of behavior is too obvious.

Many “Housewives” stars and their families have learned this lesson the hard way.

Read along

This course requires students to view footage from “The Real Housewives,” read peer-reviewed criminological research, and listen to podcast episodes from “The Bravo Docket.”

We even read book chapters straight from some of the Housewives’ memoirs. All of this culminates in a “Final Reunion,” meaning a final verbal exam for students, in which they embody one of the “Housewives” cast members and answer questions from me – dressed as host Andy Cohen – about their criminal cases.

A group of five women dressed in formal wear pose and stand in front of a backdrop that says 'Bravo.'
Teresa Giudice, right, poses with others in ‘The Real Housewives of New Jersey’ cast in April 2013. She is among the cast members who have faced criminal charges. Taylor Hill/FilmMagic

Real takeaways

While the court of public opinion tends to quickly draw conclusions from limited information, my honors students learn that there is more than meets the eye when it comes to the U.S. justice system.

The Real Housewives of Criminology helps them to navigate the nuance beneath the headlines about popular crime news stories, in and beyond the “Bravosphere.”

C. Clare Strange, Assistant Research Professor of Criminology and Justice Studies, Drexel University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/
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Blog

The Substitute Teacher Who Wanted Blueprints of Our House

A fifth-grade assignment took a strange turn when a substitute teacher asked students to draw schematics of their homes. What followed — a wildly fictional floor plan and a priceless reaction from my mom — turned into one of my funniest childhood memories.

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Last Updated on June 4, 2026 by Daily News Staff

Comedic illustration of a 1970s–1980s elementary school classroom with a substitute teacher holding a blueprint while confused fifth graders draw exaggerated house schematics, including a two-story doghouse.

 

The Substitute Teacher Who Wanted Blueprints of Our House

Elementary school memories tend to blend together — cafeteria pizza, playground arguments, the eternal struggle of times tables — but every once in a while, something happens that sticks with you for life. For me, that moment came in the fifth grade during a week when our regular teacher was out, and we cycled through substitute teachers like we were testing models for durability.

By midweek, in walked a substitute with a mysterious, slightly intense energy — the kind of vibe that suggested he either meditated at dawn or worked a graveyard shift doing something he couldn’t talk about. We settled into our seats, expecting worksheets or quiet reading time.

But nope.

He had other plans.

“Today,” he announced, “we’re going to draw schematics of our houses.”

Schematics. Not drawings. Not little houses with smoke coming out of the chimney. Actual blueprint-style schematics. He wanted the layout of our bedrooms, our parents’ rooms, and where the pets slept. Every detail.

Now, to be fair, Highlights Magazine did have a feature that month teaching kids how to draw floor plans. So maybe he was just a bit overenthusiastic about cross-curricular learning. Or maybe — and this is my completely rhetorical adult theory — he worked the graveyard shift as a cat burglar gathering intel between heists. Just moonlighting between blueprints.

While the rest of the class tried their best to recreate their actual homes, my imagination sprinted in a totally different direction. The house I drew had:

  • A massive master bedroom with an oversized bathroom for my parents
  • Separate bedrooms for us kids on the opposite side of the house
  • A kitchen placed right in the center like a command center
  • And the dog — the true VIP — had a luxurious two-story doghouse

I had basically created a dream home designed by a 10-year-old watching too much Fantasy Homes by the Yard.

A young African American boy shows his mother an exaggerated, hand-drawn house schematic with unrealistic room layouts and a two-story doghouse, while she reacts with a mix of concern, confusion, and relief in a cozy 1970s–1980s living room.

Later that day, my mom asked the usual question: “So, what did you guys do today?”

“We drew schematics of our house,” I said casually.

The look on her face was instant and intense. She wasn’t panicked, but there was definitely a “Why does a substitute teacher need to know the exact layout of my home?” expression happening. Parental instincts activated.

But then I showed her my diagram.

She stared at it. Blinked. Then sighed with massive relief.

“This isn’t our house,” she said.

“Nope! I made it up,” I replied proudly.

Her shoulders relaxed so much she probably lost five pounds of tension in one instant. If the substitute was secretly planning a heist, my masterpiece of misinformation would have sent him to the wrong house entirely.

Looking back, the whole moment feels like a sitcom setup — a mysterious substitute collecting “house schematics,” me creating a completely fictional piece of architecture, and my mom going on a full emotional journey in under 30 seconds.

Maybe he was just excited about the Highlights Magazine floor-plan activity. Or maybe — just maybe — he moonlighted in cat burglary. We’ll never know.

But if he was, I like to think I threw him completely off the scent.


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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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