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Wings, booze and heartbreak – what my research says about the hidden costs of sports fandom
The research indicates that while sports fandom fosters social connections and emotional well-being, it can negatively impact physical health through unhealthy eating and drinking habits.
Last Updated on October 24, 2025 by Daily News Staff
Wings, booze and heartbreak – what my research says about the hidden costs of sports fandom
Aaron Mansfield, Merrimack College
Being from Buffalo means getting to eat some of the best wings in the world. It means scraping snow and ice off your car in frigid mornings. And it means making a lifelong vow to the city’s NFL franchise, the Bills – for better or worse, till death do us part.
When I grew up in New York’s second-largest city, my community was bound together by loyalty to a football team that always found new ways to break our hearts. And yet at the start of each NFL season, we always found reasons to hope – we couldn’t help ourselves.
Coming from this football-crazed culture, I often wondered about the psychology of fandom. This eventually led me to pursue a Ph.D. in sport consumer behavior. As a doctoral student, I was most interested in one question: Is fandom good for us?
I found a huge body of research on the psychological and social effects of fandom, and it certainly made being devoted to a team look good. Fandom builds belonging, helps adults make friends, boosts happiness and even provides a buffer against traumatic life events.
So, fandom is great, right?
As famed football commentator Lee Corso would say: “Not so fast, my friend.”
While fandom appears to be a boon for our mental health, strikingly little research had been conducted on the relationship between fandom and physical health.
So I decided to conduct a series of studies – mainly of people in Western countries – on this topic. I found that being a sports fan can have some drawbacks for physical health, especially among the most committed fans.
Reach for the nachos
Playing sports is healthy. But watching them? Not so much.
Tailgating culture revolves around alcohol. Research shows that college sports fans binge drink at significantly higher rates than nonfans, are more likely to do something they later regretted and are more likely to drive drunk. Meanwhile, watch parties encourage being stationary for hours and mindlessly snacking. And, of course, fandom goes hand in hand with heavily processed foods like wings, nachos, pizza and hot dogs.
One fan told me that when watching games, his relationship with food is “almost Pavlovian”; he craves “decadent” foods the same way he seeks out popcorn at the movies.
Inside the stadium, healthy options have traditionally been scarce and overpriced. A Sports Illustrated writer joked in 1966 that fans leave stadiums and arenas with “the same body chemistry as a jelly doughnut.”
Little seems to have changed since. One Gen Z fan I recently interviewed griped, “You might find one salad with a plain piece of lettuce and a quarter of a tomato.”
Eating away the anxiety and pain
The relationship between fandom and physical health isn’t just about guzzling beer, sitting for hours on end or scarfing down hot dogs.
One study analyzed sales from grocery stores. The researchers found that fans consume more calories – and less healthy food – on the day following a loss by their favorite team, a reaction the researchers tied to stress and disappointment.
My colleagues and I found something similar: Fandom induces what’s called “emotional eating.”
Emotions like anger, sadness and disappointment lead to stronger cravings. And this relationship is tied to how your favorite team performs when it matters most. For example, we found that games between rivals and closely contested games yield more pronounced effects. Emotional states generated by the game are also significantly correlated with increased beer sales in the stadium.
High-calorie cultures
In another paper, my co-authors and I found that fans often feel torn between their desire to make healthy choices and their commitment to being a “true fan.”
Every fan base develops its own culture. These unwritten rules vary from team to team, and they aren’t just about wearing a cheesehead hat or waving a Terrible Towel. They also include expectations around drinking, eating and lifestyle.
These health-related norms are shaped by a variety of factors, including the region’s culture, team history and even team sponsorships.
For example, the Cincinnati Bengals partner with Skyline Chili, a regional chain that makes a meat sauce that’s often poured over hot dogs or spaghetti. One Bengals fan I interviewed observed that if you attend a Bengals game, sure, you could eat something else – but a “true fan” eats Skyline.
I have two studies in progress that show how hardcore fans typically align their health behaviors with the health norms of their fan base. This becomes a way to signal their allegiance to the team, improve their standing among fellow fans, and contribute to what makes the fan base distinct in the eyes of its members.
In Buffalo, for example, tailgating often revolves around alcohol – so much so that Bills fans have a reputation for over-the-top drinking rituals.
And in New Orleans, Saints fans often link fandom to Louisiana food traditions. As one fan explained: “People make a bunch of fried food or huge pots of gumbo or étouffée, and eat all day – from hours before the game until hours after.”
A new generation of health-conscious fans
The fan experience is shaped by the culture in which it is embedded. Teams actively help shape these cultures, and there’s a business argument to be had for teams to play a bigger role in changing some of these norms.
Gen Z is strikingly health-conscious. They’re also less engaged with traditional fandom.
If stadiums and tailgates continue to revolve around beer and nachos, why would a generation attuned to fitness influencers and “fitspiration” buy in? To reach this market, I think the sports industry will need to promote its professional sports teams in new ways.
Some teams are already doing so. The British soccer team Liverpool has partnered with the exercise equipment company Peloton. Another club, Manchester City, has teamed up with a nonalcoholic beer brand as the official sponsor of its practice uniforms.
And several European soccer clubs have even joined a “Healthy Stadia” movement, revamping in-stadium food options and encouraging fans to walk and bike to the stadium.
For the record, I don’t think the solution is replacing typical fan foods with smoothies and salads. Alienating core consumers is generally not a sound business strategy.
I think it’s reasonable, however, to suggest sports teams might add more healthy options and carefully evaluate the signals they send through sponsorships.
As one fan I recently interviewed said: “The NFL has had half-assed efforts like Play 60” – a campaign encouraging kids to get at least 60 minutes of physical activity per day – “while also making a ton of money from beer, food and, back in the day, cigarette advertisements. How can sports leagues seriously expect people to be healthier if they promote unhealthy behaviors?”
Today’s consumers want to support brands that reflect their values. This is particularly true for Gen Zers, many of whom are savvy enough to see through hollow campaigns and quick to reject hypocrisy. In the long run, I think this type of dissonance – sandwiching a Play 60 commercial between ads for Uber Eats and Anheuser-Busch – will prove counterproductive.
I, as much as anyone else, understand what makes fandom special – and yes, I’ve eaten my share of wings during Bills games. But public health is a pressing concern, and though the sports industry is well-positioned to address this issue, fandom isn’t helping. Actually, my research suggests it’s having the opposite effect.
Striking the balance I’m advocating will be tricky, but the sports industry is filled with bright problem-solvers. In the film “Moneyball,” Brad Pitt’s character, Billy Beane, famously says sports teams must “adapt or die.” He was referring to the need for baseball teams to integrate analytics into their decision-making.
Professional sports teams eventually got that message. Maybe they’ll get this one, too.
Aaron Mansfield, Assistant Professor of Sport Management, Merrimack College
This article is republished from The Conversation under a Creative Commons license. Read the original article.
https://stmdailynews.com/%f0%9f%93%9c-who-created-blogging-a-look-back-at-the-birth-of-the-blog/
unknown
Did Jackie Gleason See Aliens? Inside the Strange Nixon–UFO Legend
Jackie Gleason reportedly told his wife that President Richard Nixon arranged for him to view preserved extraterrestrial bodies at a Florida Air Force base. Here is what we know—and why the remarkable story remains unverified.
The beloved comedian reportedly told his wife that President Richard Nixon arranged for him to view preserved extraterrestrial bodies at a Florida Air Force base. Decades later, the extraordinary story remains fascinating—but unverified.
Jackie Gleason is remembered as “The Great One,” the larger-than-life entertainer who turned bus driver Ralph Kramden into one of television’s most enduring characters on The Honeymooners. Away from the cameras, however, Gleason had another consuming interest: UFOs, psychic phenomena and the possibility of extraterrestrial life.
That interest eventually became the foundation of one of the strangest stories ever associated with an American president and a Hollywood celebrity. According to Gleason’s second wife, Beverly McKittrick, her husband came home late one night in 1973 and claimed that President Richard Nixon had helped him see the preserved bodies of extraterrestrial beings at Homestead Air Force Base in Florida.
Did Jackie Gleason really see aliens?
The honest answer is that we do not know. The allegation is remarkable, but the available evidence never rises above an uncorroborated story attributed to Gleason years after the supposed event.
Gleason’s fascination with UFOs was real
There is little question that Gleason took the UFO subject seriously. He reportedly assembled a substantial personal library devoted to UFOs, the paranormal and related mysteries. His unusual circular home in New York—often nicknamed “The Mothership”—only strengthened his public association with flying saucers, although its distinctive architecture is not evidence of an extraterrestrial encounter.
Gleason also had a genuine social connection with Nixon. The two men shared an interest in golf and spent time together in Florida. That documented friendship is the factual starting point from which the more sensational story grew.
The alleged trip to Homestead Air Force Base
McKittrick said that Gleason returned to their Florida home at about 11:30 one evening looking disturbed. According to her account, he told her that Nixon had arrived without the usual presidential entourage and taken him to Homestead Air Force Base, south of Miami.
Once there, Gleason allegedly entered a secured building where he saw small humanoid bodies preserved inside glass-topped containers. Published versions differ over the number of bodies and some physical details, but they generally describe child-sized beings with oversized heads.
Importantly, McKittrick did not claim to have accompanied the men or witnessed anything at the base. Her account was based entirely on what she said Gleason told her after returning home.
The story became public in 1983, years after the alleged visit and after the couple had divorced. It circulated widely through tabloid reporting, UFO publications and later books, gradually becoming part of UFO folklore.
Why the story remains unverified
No authenticated photograph, visitor record, military document or firsthand statement from Nixon has emerged to confirm the alleged trip. Gleason also never provided investigators with a signed affidavit describing the experience.
UFO researcher Larry Bryant reportedly sought records from Homestead and tried to obtain a statement from Gleason, but those efforts produced no confirming documentation. Gleason’s refusal to address the account publicly has sometimes been portrayed as suspicious, but silence is not proof that an event occurred.
There is another important complication: McKittrick later expressed uncertainty about her former husband’s story.
During telephone interviews conducted by researcher Kenny Young in 2003, she stood by her recollection that Gleason told her he had seen “dead aliens.” She also acknowledged that, as the years passed, she wondered whether he might have invented the explanation because he had been out late. She declined to appear on camera and said the story should be authenticated first.
Her later comments do not establish that the account was false, but they considerably weaken any attempt to treat it as verified history.
Could a president have slipped away unnoticed?
Some versions of the legend emphasize that Nixon supposedly drove to Gleason’s house alone and then entered a military installation without his Secret Service detail. Presidents have occasionally sought privacy or slipped away from tightly managed schedules, but a secret nighttime excursion of this nature would have involved serious security and logistical obstacles.
The claim becomes even more difficult to accept when we consider what Nixon allegedly revealed. If the United States possessed extraterrestrial bodies, granting a comedian personal access to them would have represented an extraordinary breach of national security—with no apparent official purpose and no surviving documentation.
None of that makes the episode logically impossible. It does, however, mean that the story requires exceptionally strong evidence. That evidence has never appeared.
A compelling legend, not a confirmed encounter
The Jackie Gleason story endures because it combines three irresistible ingredients: a famous comedian fascinated by UFOs, a secretive American president and a nighttime visit to a military base containing an alleged government secret.
What can be established is that Gleason was deeply interested in UFOs, knew Nixon and was said by his former wife to have made an extraordinary claim. What cannot be established is that Nixon took him to Homestead Air Force Base or that preserved extraterrestrial bodies were ever stored there.
So, did Jackie Gleason see aliens?
Perhaps he believed that he did—or perhaps he simply told an unforgettable story. Until corroborating evidence emerges, the alleged encounter belongs in the intriguing borderland between celebrity history and American UFO mythology.
Sources and further reading
- The Black Vault: Jackie Gleason and the Pickled Alien
- University of Miami Libraries: The Jackie Gleason Collection
- U.S. Department of Defense: All-domain Anomaly Resolution Office
Step into The Unknown, where STM Daily News explores the strange phenomena, unexplained encounters and enduring mysteries that continue to challenge what we think we know. From UFO sightings and paranormal events to historical mysteries and unusual scientific discoveries, we examine the stories, evidence and competing explanations—without losing our sense of wonder. https://stmdailynews.com/science/unknown/
Community
PenFed Foundation Raises Over $1.2M for Veterans and Military Families at 23rd Annual Military Heroes Golf Classic
The PenFed Foundation says it raised over $1.2 million for veterans and military families at its 23rd annual Military Heroes Golf Classic.
The PenFed Foundation for Military Heroes said it raised more than $1.2 million to support veterans and military families during its 23rd annual Military Heroes Golf Classic, held Monday, Aug. 31, according to a PRNewswire release. The nonprofit, based in the Washington, D.C. region, focuses on helping veterans transition “from service to success” through programs and grants aimed at military-connected communities.
“We are deeply grateful to our partners and supporters whose generosity and dedication make this event—and the Foundation’s work—possible,” said retired Air Force Lt. Gen. Bradford J. “B.J.” Shwedo, president of the PenFed Foundation, in a statement announcing the fundraising total.
At a dinner held the night before the Golf Classic, PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck recognized Ed Cody for 25 years of service on the foundation’s board of directors. Cody also serves as chairman of the PenFed Credit Union board and was credited with helping guide initiatives including Defender’s Lodge, the Afghan Rescue and Resettlement Program, the Veteran Entrepreneur Program, and grants supporting wounded, ill, and injured service members.
The foundation said it has provided more than $55 million in financial support to veterans, active-duty service members, and military families since it was founded in 2001. It also noted that PenFed Credit Union covers salaries and administrative costs, allowing more donations to go directly to programs.
What to watch for: How the foundation allocates the new $1.2M across its veteran transition and emergency support programs—and whether it announces new grant rounds tied to entrepreneurship and resettlement work.
SOURCE PenFed Foundation
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Entertainment
Apple Music Super Bowl LX Halftime Show Starring Bad Bunny Wins 7 Emmys, Sets New Record
Executive produced by Roc Nation and JAY-Z, the show becomes the most-awarded halftime production in Emmy history.
The Apple Music Super Bowl LX Halftime Show starring Bad Bunny took home seven Emmy Awards at the 78th Emmy Awards, making it the most-awarded Super Bowl halftime show in Emmy history, according to Roc Nation. The live spectacle—executive produced by Roc Nation and JAY-Z—won across major production categories, underscoring how the halftime stage has evolved into a full-scale, awards-caliber live television event.
The record-setting wins included Outstanding Variety Special (Live), Outstanding Music Direction, Outstanding Directing for a Variety Special, Outstanding Choreography for Variety or Reality Programming, Outstanding Sound Mixing for a Variety Series or Special, Outstanding Lighting Design/Lighting Direction for a Special, and Outstanding Technical Direction and Camerawork for a Special. Roc Nation also noted the show set a global viewership record, pulling 4.157 billion views in 24 hours across global broadcast, YouTube, and social platforms.
Beyond the trophies and viewership numbers, the halftime show leaned into big-name star power with special guest performers Lady Gaga and Ricky Martin, plus additional appearances from Karol G, Cardi B, Jessica Alba, Pedro Pascal, Young Miko, and others. The sweep signals not just a win for the artists on stage, but for the behind-the-scenes creative teams turning the halftime show into one of the most technically ambitious live productions on television.
What to watch for: With Emmy recognition now firmly in the conversation, expect future halftime shows to push even harder on cinematic staging, choreography, and broadcast innovation—because the bar (and the awards) just got higher.
Source: Roc Nation (PRNewswire), Sept. 6, 2026
Link to original press release: https://prnmedia.prnewswire.com/news-releases/the-apple-music-super-bowl-lx-halftime-starring-bad-bunny–executive-produced-by-roc-nation–jay-z-wins-seven-emmys-302870842.html
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