STM Blog
Wings, booze and heartbreak – what my research says about the hidden costs of sports fandom
The research indicates that while sports fandom fosters social connections and emotional well-being, it can negatively impact physical health through unhealthy eating and drinking habits.
Last Updated on October 24, 2025 by Daily News Staff
Wings, booze and heartbreak – what my research says about the hidden costs of sports fandom
Aaron Mansfield, Merrimack College
Being from Buffalo means getting to eat some of the best wings in the world. It means scraping snow and ice off your car in frigid mornings. And it means making a lifelong vow to the city’s NFL franchise, the Bills – for better or worse, till death do us part.
When I grew up in New York’s second-largest city, my community was bound together by loyalty to a football team that always found new ways to break our hearts. And yet at the start of each NFL season, we always found reasons to hope – we couldn’t help ourselves.
Coming from this football-crazed culture, I often wondered about the psychology of fandom. This eventually led me to pursue a Ph.D. in sport consumer behavior. As a doctoral student, I was most interested in one question: Is fandom good for us?
I found a huge body of research on the psychological and social effects of fandom, and it certainly made being devoted to a team look good. Fandom builds belonging, helps adults make friends, boosts happiness and even provides a buffer against traumatic life events.
So, fandom is great, right?
As famed football commentator Lee Corso would say: “Not so fast, my friend.”
While fandom appears to be a boon for our mental health, strikingly little research had been conducted on the relationship between fandom and physical health.
So I decided to conduct a series of studies – mainly of people in Western countries – on this topic. I found that being a sports fan can have some drawbacks for physical health, especially among the most committed fans.
Reach for the nachos
Playing sports is healthy. But watching them? Not so much.
Tailgating culture revolves around alcohol. Research shows that college sports fans binge drink at significantly higher rates than nonfans, are more likely to do something they later regretted and are more likely to drive drunk. Meanwhile, watch parties encourage being stationary for hours and mindlessly snacking. And, of course, fandom goes hand in hand with heavily processed foods like wings, nachos, pizza and hot dogs.
One fan told me that when watching games, his relationship with food is “almost Pavlovian”; he craves “decadent” foods the same way he seeks out popcorn at the movies.
Inside the stadium, healthy options have traditionally been scarce and overpriced. A Sports Illustrated writer joked in 1966 that fans leave stadiums and arenas with “the same body chemistry as a jelly doughnut.”
Little seems to have changed since. One Gen Z fan I recently interviewed griped, “You might find one salad with a plain piece of lettuce and a quarter of a tomato.”
Eating away the anxiety and pain
The relationship between fandom and physical health isn’t just about guzzling beer, sitting for hours on end or scarfing down hot dogs.
One study analyzed sales from grocery stores. The researchers found that fans consume more calories – and less healthy food – on the day following a loss by their favorite team, a reaction the researchers tied to stress and disappointment.
My colleagues and I found something similar: Fandom induces what’s called “emotional eating.”
Emotions like anger, sadness and disappointment lead to stronger cravings. And this relationship is tied to how your favorite team performs when it matters most. For example, we found that games between rivals and closely contested games yield more pronounced effects. Emotional states generated by the game are also significantly correlated with increased beer sales in the stadium.
High-calorie cultures
In another paper, my co-authors and I found that fans often feel torn between their desire to make healthy choices and their commitment to being a “true fan.”
Every fan base develops its own culture. These unwritten rules vary from team to team, and they aren’t just about wearing a cheesehead hat or waving a Terrible Towel. They also include expectations around drinking, eating and lifestyle.
These health-related norms are shaped by a variety of factors, including the region’s culture, team history and even team sponsorships.
For example, the Cincinnati Bengals partner with Skyline Chili, a regional chain that makes a meat sauce that’s often poured over hot dogs or spaghetti. One Bengals fan I interviewed observed that if you attend a Bengals game, sure, you could eat something else – but a “true fan” eats Skyline.
I have two studies in progress that show how hardcore fans typically align their health behaviors with the health norms of their fan base. This becomes a way to signal their allegiance to the team, improve their standing among fellow fans, and contribute to what makes the fan base distinct in the eyes of its members.
In Buffalo, for example, tailgating often revolves around alcohol – so much so that Bills fans have a reputation for over-the-top drinking rituals.
And in New Orleans, Saints fans often link fandom to Louisiana food traditions. As one fan explained: “People make a bunch of fried food or huge pots of gumbo or étouffée, and eat all day – from hours before the game until hours after.”
A new generation of health-conscious fans
The fan experience is shaped by the culture in which it is embedded. Teams actively help shape these cultures, and there’s a business argument to be had for teams to play a bigger role in changing some of these norms.
Gen Z is strikingly health-conscious. They’re also less engaged with traditional fandom.
If stadiums and tailgates continue to revolve around beer and nachos, why would a generation attuned to fitness influencers and “fitspiration” buy in? To reach this market, I think the sports industry will need to promote its professional sports teams in new ways.
Some teams are already doing so. The British soccer team Liverpool has partnered with the exercise equipment company Peloton. Another club, Manchester City, has teamed up with a nonalcoholic beer brand as the official sponsor of its practice uniforms.
And several European soccer clubs have even joined a “Healthy Stadia” movement, revamping in-stadium food options and encouraging fans to walk and bike to the stadium.
For the record, I don’t think the solution is replacing typical fan foods with smoothies and salads. Alienating core consumers is generally not a sound business strategy.
I think it’s reasonable, however, to suggest sports teams might add more healthy options and carefully evaluate the signals they send through sponsorships.
As one fan I recently interviewed said: “The NFL has had half-assed efforts like Play 60” – a campaign encouraging kids to get at least 60 minutes of physical activity per day – “while also making a ton of money from beer, food and, back in the day, cigarette advertisements. How can sports leagues seriously expect people to be healthier if they promote unhealthy behaviors?”
Today’s consumers want to support brands that reflect their values. This is particularly true for Gen Zers, many of whom are savvy enough to see through hollow campaigns and quick to reject hypocrisy. In the long run, I think this type of dissonance – sandwiching a Play 60 commercial between ads for Uber Eats and Anheuser-Busch – will prove counterproductive.
I, as much as anyone else, understand what makes fandom special – and yes, I’ve eaten my share of wings during Bills games. But public health is a pressing concern, and though the sports industry is well-positioned to address this issue, fandom isn’t helping. Actually, my research suggests it’s having the opposite effect.
Striking the balance I’m advocating will be tricky, but the sports industry is filled with bright problem-solvers. In the film “Moneyball,” Brad Pitt’s character, Billy Beane, famously says sports teams must “adapt or die.” He was referring to the need for baseball teams to integrate analytics into their decision-making.
Professional sports teams eventually got that message. Maybe they’ll get this one, too.
Aaron Mansfield, Assistant Professor of Sport Management, Merrimack College
This article is republished from The Conversation under a Creative Commons license. Read the original article.
https://stmdailynews.com/%f0%9f%93%9c-who-created-blogging-a-look-back-at-the-birth-of-the-blog/
Community
4 Ways to Preserve Veterans’ Stories for Future Generations
Family stories, photographs, letters and memories all have a place in the broader story of humanity, but if they aren’t recorded and preserved, they can fade over time. Consider these ways to help the veterans in your life preserve their stories and leave their mark on history. Preserve Veterans’ Stories for Future Generations
4 Ways to Preserve Veterans’ Stories for Future Generations
(Feature Impact) History is built from stories and memories, which is why it’s important to listen to the people who were there as the world changed. Family stories, photographs, letters and memories all have a place in the broader story of humanity, but if they aren’t recorded and preserved, they can fade over time.
Because more than 70 years have passed since the Korean War ended, opportunities to hear firsthand accounts from earlier conflicts grow fewer as time passes. Veterans and their families may be able to help record stories and lessons from “The Forgotten War” that might otherwise be lost.
You don’t need to be a historian to help preserve your loved ones’ memories and experiences. Programs like the Library of Congress Veterans History Project are dedicated to collecting stories from people like Private First Class Robert Lawrence Barber, who wrote regular letters home to his mother while serving in Korea. They paint a harrowing picture of combat, exhaustion, cold, fatigue and the stark realities of war that should never be forgotten. Experiences away from combat can be equally revealing, from daily routines and friendships to unexpected challenges.
Consider these ways to help the veterans in your life preserve their stories and leave their mark on history.
Start the Conversation Now
When it comes to recording memories, time is of the essence, especially for those who served in Korea. Decades may have passed, but each day makes a difference. Sit down with your loved one and gently start the conversation. You don’t have to get the entire backstory at once, but you can begin asking questions about their military experience and give them time to gather their thoughts.
Record Their Story
How a story is told can add dimension to the story itself. An audio or video recording preserves your loved one’s voice, expressions and emotions along with their words, giving your family memories to look back on for generations. Choose a quiet, comfortable space and test the equipment before recording.
Consider Preserving the Story Beyond Your Family
Family stories are most meaningful to those who know and love the storyteller, but they also matter to the world. Sharing veterans’ stories – including difficulties and ordinary moments – offers others a firsthand view of military life. Libraries and oral history archives may be able to preserve qualifying material for a wider audience.
“We want all stories, not just those from the foxhole or the battlefronts, but from all veterans who served the United States in uniform,” said Monica Mohindra, director of the Veterans History Project. “What did they hear? What did they see? What did it mean to them?”
If you have oral history interviews, and/or original photographs, letters or other records, consider contributing them to be archived and made accessible to future generations. Staff members are available to help you curate and select physical materials to contribute to the nation’s library.
Give Old Photos and Letters Context
Brush the dust off those old photo albums, scrapbooks and memory boxes because they may contain tangible pieces of history. A photograph, letter or piece of memorabilia could be what a veteran needs to bring fuzzy memories back into focus – whether it’s seeing the face of an old comrade or reading a letter written home. That gives you the opportunity to hear new stories and fill in context.
Learn more, discover veterans’ histories and find instructions for contributing veterans’ stories at loc.gov/vets.
Photo courtesy of Shutterstock (man looking at photo album)
Photo courtesy of the Library of Congress (group of soldiers)
SOURCE:
Library of Congress Veterans History Project
Rod's Pure Thoughts
Remembering Patrick Stewart: A Star Trek Journey Through My Life
Remembering Patrick Stewart: From childhood adventures with Kirk to finding another favorite captain in Picard, Rod Washington reflects on Patrick Stewart, the Next Generation cast, and the creativity they inspired.
From childhood afternoons with the original Enterprise crew to the reunion in Picard, Star Trek has been part of my life for decades. Patrick Stewart helped make that journey unforgettable.
Remembering Patrick Stewart
The news of Sir Patrick Stewart’s passing has me thinking about how much of my life has had Star Trek somewhere in the background—and often right in the foreground.
Star Trek: The Original Series has been my favorite since I was in single digits. Kirk, Spock, McCoy and the rest of that crew were part of my childhood. Long before there was a Captain Picard, that was my Enterprise.
Then came the motion-picture era with the original cast. The Wrath of Khan arrived during my teenage years. The Voyage Home followed in my young adulthood. As I grew up, those familiar characters kept coming back with new adventures.
Then we got a new Enterprise and a new generation.
A New Crew Earned Its Place
When Star Trek: The Next Generation began, my reaction was something like, “It’s okay.”
I continued watching. I was curious, but I already had a strong attachment to the original crew. That kind of connection takes time to build.
By the end of the first season, though, I was crazy about The Next Generation.
Patrick Stewart had a lot to do with that. His portrayal of Jean-Luc Picard gave me another captain to believe in. He had his own presence, his own way of handling a situation, and a way of making you listen when he spoke.
Eventually, Picard was on par with Kirk in my eyes. Coming from someone who had loved the original series since childhood, that says a lot.
From the Enterprise to First Contact
The series became an important part of my adult entertainment life. I cared about the characters and wanted to see where their stories would go.
After the television series ended, the TNG movies gave us more time with them. My favorite remains First Contact. It is the one that stands out most for me from that chapter of Star Trek.
Looking back, I can trace different stages of my life through these shows and movies: childhood with the original series, my teenage years with The Wrath of Khan, young adulthood with The Voyage Home, and then the years spent getting to know Picard’s crew.
That is a long relationship to have with a fictional universe. The people who bring it to life become familiar faces across decades.
Seeing Everyone Together Again
By the time Star Trek: Picard arrived, I was well into another chapter of my own life.
It was fun to see those familiar faces again, especially when the crew came back together. There was a lot of personal history attached to watching them share the screen.
Patrick Stewart and the rest of the cast—and yes, that includes Wil Wheaton—were an important part of my adult life as a viewer. Each contributed to a crew I grew to love.
Seeing them again brought back the feeling that had kept me watching all those years earlier.
Thank You for the Inspiration
What stays with me most is how much creativity those performances sparked.
As someone who enjoys filmmaking and storytelling, I appreciate entertainment that leaves me wanting to create something of my own. Stewart and his castmates gave me that feeling many times over the years.
His passing makes me appreciate the time we had with him on screen and the work we can return to. I can watch an episode, revisit First Contact, or spend another evening with the crew and remember why these stories meant so much to me.
The original series will always have that special place in my heart. Patrick Stewart helped another Enterprise crew earn a place there, too.
Thank you, Sir Patrick, for the years of entertainment, the inspiration, and a captain who became part of my life.
News Background
Stewart died October 28, 2026, at age 86, according to his spokesperson’s statement reported by Reuters. This entry is a personal reflection on his work and its place in my life.
Reader question: When did Captain Picard and the Next Generation crew win you over?
STM Blog
Golden Bird in Compton: When Mom Took a Night Off
Golden Bird in Compton was an occasional Friday or Saturday treat when Mom wanted a break from cooking. A personal look back at its Alondra Boulevard location and the memories that linger.
Some childhood meals stay with you for decades. For me, Golden Bird fried chicken in Compton is one of them.
Growing up in the Los Angeles area, an occasional Friday or Saturday meant my mom wanted a break from cooking. Those were the nights when takeout became a treat, and Golden Bird was one of the places I remember enjoying most.
The location on East Alondra Boulevard sounds like the one we visited. Researching it brought me to 2600 East Alondra Boulevard, Compton—an address listed in Los Angeles County records under Golden Bird #1.
An address can help place a memory on a map. But what I remember most is much simpler: the chicken was delicious, and getting it was a welcome weekend treat.
Part of Our Family’s Takeout Rotation
Golden Bird wasn’t our only chicken stop. Over the years, there was Pioneer, KFC, Church’s, Louisiana Fried Chicken, and later Popeyes. I also remember Jim Dandy from when I was very young, especially its crinkle-cut fries.
Each name brings back a different memory. Golden Bird brings me back to Compton and those evenings when my mother could take some time off from preparing dinner.
As a kid, I thought about enjoying the food. Looking back, I also appreciate what those meals meant for her: one less dinner to cook and a chance to take a break.
The History Behind the Address
Golden Bird’s own history describes a family recipe associated with Zelma and a wet batter designed to give the chicken a crisp outside while keeping the meat moist. My own memory is simply that I loved eating it.
The Alondra Boulevard location also connects to another chapter in Southern California’s fried-chicken history. Vincent Williams opened a Compton Golden Bird franchise in 1983, according to the Los Angeles Times.
A later profile described Williams developing his Honey’s Kettle concept in his former Compton franchise location. Honey’s Kettle dates its beginnings on Alondra Boulevard to 2000, and a 2012 restaurant visit documented its original location at 2600 East Alondra Boulevard. Those accounts point to a connection between the two businesses at that address.
I haven’t established who operated the restaurant during every year my family visited. But learning about its history adds another layer to a place I remember through its food.
A Weekend Memory Worth Keeping
For me, Golden Bird’s place in the story starts with family. It was an occasional treat, a meal I enjoyed, and a Friday or Saturday when Mom could let someone else handle the cooking.
Decades later, that is still a good reason to remember a neighborhood restaurant.
Editor’s note: Golden Bird is still serving fried chicken in South Los Angeles at 8300 South Western Avenue, at West 83rd Street. For those of us who remember it as a weekend family treat, it’s good to know the Golden Bird name remains part of LA’s food scene. Order pickup and delivery
Did you eat at the Golden Bird on Alondra Boulevard—or another Golden Bird location? Share your memories and favorite orders in the comments.
Explore more food stories in STM Daily News’ Food & Drink section.
