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Women’s Basketball and College Football Dominate the NIL Industry in 2022-23

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NIL deals surged 146% year-over-year, as savvy brands increasingly race to partner with college athletes

STAMFORD, Conn. /PRNewswire/ — SponsorUnited, the leading global sports and entertainment intelligence platform tracking 1.1 million sponsorships, media, and endorsements across 250,000 brands and properties spanning sports, media, music, and entertainment, today released its 2022-23 NIL Marketing Partnerships Report, offering an in-depth analysis of more than 1,000 brands, 2,000 deals, and 2,150 posts by NIL athletes.

SponsorUnited revealed that NIL (Name, Image, & Likeness) deals surged 146% year-over-year (YoY), with more than 2,000 deals last year across 16 sports. These pioneering partnerships emerged from the NCAA’s landmark decision in July 2021 to allow college athletes to monetize their personal brands by endorsing products and services.

“We are witnessing a remarkable period of growth in the NIL landscape, as college athletes seize new opportunities to capitalize on their personal brands,” said Bob Lynch, Founder and CEO at SponsorUnited. “This upward trajectory reflects not only the shifting dynamics in collegiate sports but also the eagerness of brands to engage with talented young athletes, who are emerging as influential marketing partners.”

Other key findings from the report include:

  • College Football Reigns Supreme in NIL Deals: College football players remain at the forefront of the NIL revolution, accounting for 60% of all new deals in 2022. Theirremarkable 174% growth in NIL sponsorships has outpaced that of the overall industry by 28%, underscoring NIL’s outsize impact on their earning potential and value of their personal brands.
  • NIL Deals Skyrocket in Women’s Basketball: NIL deals for women’s college basketball athletes grew 186% in 2022 – clocking in with the second highest percentage of new deals behind football, fueled in part by surging viewership (+11% YoY on ESPN) – compared to a 67% increase in deals for men’s basketball athletes. The average female basketball player partners with three brands, versus two for men.
  • Apparel & Accessories Remains #1: The top ten categories across NIL athletes–led by Apparel & Accessories–accounted for more than 70% of total sponsorships in both 2021 and 2022 – highlighting the competitive landscape of NIL deals. Quick Serve Restaurants (QSR): Hotel & Restaurant, Leisure; and Business Services are opting for more NIL deals than partnerships with major pro athletes – underscoring their confidence in the brand-building power of collegiate athlete influencers.
  • Twitter Loses Brands to Instagram and TikTok: Instagram’s and TikTok’s burgeoning popularity with Gen Y and Z is luring brand marketers away from Twitter. Instagram cemented its status as the top social media platform for endorsement posts – 55% of total activity, a 9% increase over 2021 – while Twitter’s turbulent 2022 saw branded posts fall 7% YoY. Though trailing Instagram by a large margin, TikTok grew its share of branded posts by 25% to 12.5%, and continues to emerge as a marketing powerhouse for brands.

To view the full report, click here.

About SponsorUnited
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering real-time trends and on-demand research that provide invaluable insights. With over 10M data points, 1.1M deals, 250K brands and properties across sports, media, music, and events in one SaaS database, SponsorUnited enables brands, properties and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships.

Related Links
www.sponsorunited.com
https://www.linkedin.com/company/sponsorunited

SOURCE SponsorUnited

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Moose Games Serves Up Dill-lightful Family Fun with New Pickleball Blast; First-of-its-Kind Board Game Based on America’s Fastest Growing Sport

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KANSAS CITY, Mo. /PRNewswire/ — Since 1972, Select Registry has curated a portfolio of quality-assured and handpicked properties representing the gold standard in craft hospitality. 22 properties were welcomed into membership in 2023. These 22 new members represent independent properties across the U.S. from 14 different states and one new member in Canada. Our newest members include:

  • A’ Tuscan Estate Bed & Breakfast McMinnville, Oregon
    Located in the heart of the beautiful Willamette Valley, Oregon Wine Country, this property offers guests six rooms and a gourmet, three-course breakfast each morning of their stay.
  • Bottger Mansion of Old Town Albuquerque, New Mexico
    Located in the Old Town Albuquerque historic district of New Mexico, discover the vibrant culture, fabulous cuisine, and a garden oasis at this lovingly restored inn.
  • Brass Lantern Inn Stowe, Vermont
    This historic inn is set on an acre and a half of outdoor space, with spectacular views of Mt. Mansfield. It is carefully managed to provide all of the creature comforts of today within the unique character of a brick farmhouse.
  • Christopher Dodge House Providence, Rhode Island
    Built in 1858 and renovated into a bed and breakfast in 2003, this Italianate Mansion is full of charm and original touches. Found in the heart of Providence, within walking distance of attractions, local shops, restaurants, and universities.
  • Cuthbert House Inn Beaufort, South Carolina
    This gracious historic mansion dates back over 230 years and is located near beaches and surrounded by Lowcountry salt marshes. Offering an ideal location, this property is just a short walk from a vibrant downtown, with restaurants, boutiques, museums, and galleries.
  • The Everett Hotel Bryson City, North Carolina
    This renovated bank building offers ten luxuriously appointed rooms with upscale baths, a rooftop terrace with an open fireplace, and beautiful mountain views. The on-site restaurant features contemporary American cuisine and signature craft cocktails.
  • Farm Road Estate West Dover, Vermont
    Nestled on 32 acres in Southern Vermont, this property is just minutes from the renowned ski resort at Mount Snow. Guests will enjoy world-class winter skiing, inspiring fall foliage, and fine dining during their stay.
  • Forsyth Park Inn Savannah, Georgia
    Overlooking the largest and most popular park in the historic district of Savannah, this circa 1893 Queen Anne Victorian bed and breakfast brings the best of the old world with the conveniences of a modern hotel.
  • GraceNote Inn & Spa Bethel, Maine
    Conveniently located near Sunday River Ski Resort and surrounded by an abundance of hiking trails in the mountains of Western Maine. This Bethel Maine inn offers luxurious accommodations, a restaurant and bar, as well as an on-site spa.
  • The Grand Hacienda Abiquiu Lake, New Mexico
    Found on a mesa top overlooking beautiful Abiquiu Lake in New Mexico, this memorable lodging experience is found in the heart of Georgia O’Keeffe country. A step through the ancient wooden gate leads you to jaw-dropping views and a pathway to your private retreat.
  • Harwelden Mansion Tulsa, Oklahoma
    An English Tudor masterpiece, this property dates back to 1923 and is listed on the National Register of Historic Places. Guests will enjoy stunning architecture, elegant decor, and manicured gardens overlooking the Arkansas River.
  • Hidden Serenity Bed and Breakfast West Bend, Wisconsin
    Nestled on more than 20 acres of wooded bliss in West Bend, Wisconsin, Hidden Serenity offers guests use of the in-house spa, regulation-size pickleball court, wooded trails, and made-from-scratch three-course breakfasts.
  • Inn of the Turquoise Bear Santa Fe, New Mexico
    Located just a 15-minute walk from Santa Fe’s historic plaza, this property features private acres of lush gardens with towering pine trees and mountain views. Enjoy abundant, multi-course plated breakfast featuring innovative comfort food at this estate dating back 200 years.
  • Justin Trails Resort Sparta, Wisconsin
    Perfect for the outdoor enthusiast with 14 miles of wide grassy trails mowed for hiking and two championship Disc Golf courses. A hearty breakfast highlighting local, organic, and sustainable food is included with lodging.
  • Lindenwood Inn Southwest Harbor, Maine
    This thirteen-room bed and breakfast is located in a quiet village near Acadia National Park on the coast of Maine and is just a short walk to restaurants, bike and kayak rentals, and boating adventures.
  • The Lodge at Moosehead Lake Greenville, Maine
    This elegant bed and breakfast is located on Moosehead Lake in Greenville, Maine. Surrounded by woods, fields, and stunning lake and mountain views, guests will enjoy this ultra-private, year-round lakefront destination with fine dining at 368 Maine Restaurant.
  • Maple Cove B&B & The August House Leonard, Michigan
    This secluded Michigan retreat is in a modern farmhouse setting. Located on 14 acres, there is plenty to do on the property– take a dip in the pool or meander the expansive grounds.
  • McCully House Inn Jacksonville, Oregon
    Nestled in the heart of Oregon’s Rogue Valley this boutique hotel offers five distinctive guest rooms and four luxurious suites. This pet-friendly property is in the heart of Jacksonville’s historic district and dates back to 1860.
  • Old Manse Inn Brewster, Massachusetts
    Found on picturesque Cape Cod, this historic sea captain’s manor dates back to 1801. Offering 12 deluxe rooms, an expansive garden, and thoughtful amenities, it is just a short stroll to Breakwater Beach.
  • Pillow & Paddock Bed and Breakfast La Grange, Kentucky
    Located in the heart of Oldham County, Kentucky, this tranquil six-acre property is surrounded by picturesque rolling hills, lush pastures, beautiful estates, and thoroughbred horse farms and is just a four-minute drive from Historic Main Street La Grange.
  • Springbank House St. Catherines, Ontario
    Dating back to 1910 this property is nestled in St. Catharines’ historic downtown district in Ontario, Canada. It offers guests a choice of three suites with modern character ensuites, ultra-soft linens, and fireplaces in adjoining sitting rooms.
  • Top of the Ridge Farm Bed & Breakfast New Durham, New Hampshire
    Situated on a quiet country road with sweeping views of Mt. Washington, this inn features four spacious rooms, each with a private bath and deck. Guests can enjoy a delicious breakfast each morning, as well as cooking classes.

“We are so pleased to welcome these 22 new members into our portfolio of quality-assured properties,” said Select Registry CEO Mark Reichle. “Each is distinctive, but all exemplify our promise to deliver excellence in craft lodging to their guests. We are thrilled to see our collection grow and proud to represent the best in the industry.”

These 22 new members represent independent properties across the US from 14 different states & 1 new member in Canada.

Select Registry-certified properties exceed service standards because of our rigorous quality-assurance program. Prior to membership, all properties must be evaluated with the industry’s leading inspection program, covering everything from cleanliness to hospitality. 

Our curated bed and breakfasts, boutique hotels, and inns provide unique experiences with locally sourced food and personalized recommendations from knowledgeable innkeepers. Lodging types range from full-service inns, lodges, rustic cabins, boutique hotels, stately mansions, and manors that stretch across the U.S. from the San Juan Islands to the Smokies, and beyond. Come for the quality accommodations, stay for the story.

About Select Registry:
For over 50 years, Select Registry has set the standard for excellence in personal hospitality at independently owned inns and bed and breakfasts. Today, our craft lodging properties include over 260 boutique properties. They’re located everywhere from backcountry roads to big-city neighborhoods, along coastlines, and in heartlands across the United States. Learn more at www.SelectRegistry.com.

SOURCE Select Registry

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Sleeves Senior Pickleball Report: Bread & Butter Loco Paddle Review with Hot Sauce Bonus!

“Dive into the latest episode of Sleeves Senior Pickleball Report as Michael Sleeves Sliwa reviews the Bread & Butter Loco paddle and its hot sauce perk!”

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“Sleeves Senior Pickleball Report: Bread & Butter Loco Paddle Review and Hot Sauce Bonus!”

In the latest episode of Sleeves Senior Pickleball Report, Michael Sleeves Sliwa takes a swing at reviewing the Bread & Butter Loco paddle, stirring up excitement among pickleball enthusiasts. Delving into the intricate details, Sliwa dissects the paddle’s performance, maneuverability, and overall impact on the game. Beyond the technical analysis, he sheds light on the enticing promotional perks that come with purchasing a paddle from Bread and Butter. Notably, the Loco Paddle steals the spotlight by offering a unique incentive—a complimentary bottle of hot sauce. This fiery addition adds a flavorful twist to the purchase, making it an appealing choice for players looking to spice up their game on and off the court. With Sleeves’ expert insights and the sizzle of hot sauce, the Bread & Butter Loco paddle emerges as a must-have accessory for pickleball aficionados seeking both performance and piquancy.

Check out Bread & Butter and get 10% off your purchase: 

https://breadbutterpickleballco.sjv.io/213j6A


Sleeve’s SPR on the web:

Sign up for the SPR Newsletter and get news and episode release info right into your inbox: https://stmdailynews.com/sleeves-senior-pickleball-report/sleeves-spr-newsletter-sign-up/

Merch links and affiliate links…

Crown Pickleball: Get 15% off your purchase by using my discount code: MICHAELSLIWA15

https://crownpickleball.store/michaelsliwa

Wickle Elite 1: A Game-Changing Pickleball Paddle

Describing the paddle as a game-changer, Sliwa went as far as suggesting that the sport itself should consider rebranding to “Wickleball” in honor of this groundbreaking equipment. With a low price tag that won’t leave your wallet in a pickle, the Wickle Elite 1 promises to elevate your pickleball experience without breaking the bank.

Check out the Wickle product line and get 10% off your purchase ( use the code sleeves10): https://wicklesports.com?sca_ref=4259414.aeWn90ZVTe

Visit Miles Jane and get $15 off by using code SLEEVES15OFF when you make a purchase.

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MilesJane on Instagram: https://www.instagram.com/milesjane_pickleball/

#PickleballFashion

Discover the newest apparel and accessories for the Senior Pickleball Report by SLEEVES, now available through Santa Barbara Happy! Use the discount code: Sleeve10 for 10% off.

PiklNation: We believe that pickleball is not just a game, but a lifestyle. Our mission is to add joy, style, and humor to the pickleball community. https://www.piklnation.com/

Check out Bread & Butter and get 10% off your purchase: 

https://breadbutterpickleballco.sjv.io/213j6A

Picklin is revolutionizing pickleball practice with The Dink Net! Improve your dink game and revolutionize your practice with this portable net that sets up in under 60 seconds. Perfect for practicing your skills anywhere, The Dink Net enhances muscle memory and helps you become an expert player faster. Picklin is dedicated to enhancing your game with innovative products, ensuring your transition into pickleball is smooth and enjoyable. 

Use code SENIORPICKLEBALLREPORT for 10% off your entire order. Elevate your pickleball experience with Picklin! https://startpicklin.com/seniorpickleballreport 

Fitville is offering a discount to you, the viewers of Sleeve’s SPR… Use this code to get 30% off:   SPR30

https://shareasale.com/r.cfm?b=2368754&u=3121769&m=100007&urllink=&afftrack=

Check out PCKL’s paddle lineup: PCKL IS OFFERING A DISCOUNT TO YOU, THE VIEWERS OF SLEEVE’S SPR… USE CODE PBREPORT15 FOR 15% OFF! HTTPS://SDQK.ME/EFKFEIAN/2KWQYP23

Learn about the R.A.W. (Reign and Win) Excluder 1, a fantastic paddle that supports non-profit bee farmers and contributes to preserving bees. Use the promo code “Reign10” to get a 10% discount on your purchase. Let’s work together to save the bees, who play a vital role in sustaining life on our planet. Click the link below to find out more about this product.

SPR Shirts and merch: https://stm-store.online/spr-merchand...

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Social Links:

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SPR on Instagram: https://www.instagram.com/seniorpickl...

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twitter: https://twitter.com/SeniorPBReport

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Get in the Game: PickleRage Announces Investment Opportunities into their Pickleball Clubs

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MIAMI BEACH, Fla. /PRNewswire/ — PickleRage, an exciting new pickleball club concept, is excited to present accredited investors with the opportunity to invest in its nationwide clubs. Strategically positioned to leverage the surging demand of pickleball, PickleRage offers investors the opportunity to capitalize on the sport’s unprecedented growth.

PickleRage’s investment strategy focuses on providing accredited investors with the potential for attractive returns through passive ownership. With a minimum investment of $50,000, investors can co-invest with PickleRage in their choice of high-performing indoor pickleball clubs in states including Michigan, Maryland, Florida, Pennsylvania, and New Jersey.

“Investors have the unique opportunity to participate in PickleRage’s nationwide expansion while also profiting from a high-growth industry,” shared Carter Jones, Director of Investor Relations at PickleRage. “We believe our innovative club concept, strategic site selection, and robust revenue model, positions us for success and project significant returns for our investors.”

With its “player-first” concept, state-of-the-art facilities, and prime locations, PickleRage caters to a growing market. Its recurring revenue model, fueled by membership fees and various income streams, allows for the potential for stable returns. If you’re interested in investing, please visit: www.invest.picklerage.com.

PickleRage is one of America’s fastest growing indoor pickleball clubs that gives novice & advanced players alike a place to play and connect. With world-class social, tournament, and instructional programing, you can see why pickleball players across the US are calling PickleRage clubs “Pickle-rageous!” With more than 500 locations planned over the next 5 years, PickleRage is set to take the pickleball-world by storm. For more information, visit: www.picklerage.com.

Disclaimer: An investment in a PickleRage project is speculative and subject to risk, including, inter alia, the risk that all of your investment may be lost. Any representations herein concerning the viability, resiliency, and profitability of this project, PickleRage, and/or the sport of Pickleball, reflect our belief concerning the representations and may or may not come to be realized. Cash distributions are not guaranteed. Securities are only available to verified accredited investors. This document is not intended to be, nor should it be construed or used as, an offer to sell, or a solicitation of an offer to buy any securities, which offer may be made only at the time a qualified offeree receives a current Private Placement Memorandum relating to a proposed investment opportunity.

SOURCE PickleRage

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