10 effective things citizens can do to make change in addition to attending a protest
On October 18, 2025, protests named “No Kings” mobilized across the U.S., advocating for democracy. Despite GOP criticism, experts warn of serious threats to democratic integrity. To combat autocracy, citizens can employ tactics like nonviolent resistance, community organizing, and documentation of abuses, emphasizing collective action for impactful change.
That may well be the question being asked by “No Kings” protesters, who marched, rallied and danced all over the nation on Saturday, Oct. 18, 2025.
Pro-democracy groups had aimed to encourage large numbers of Americans to demonstrate that “together we are choosing democracy.” They were successful, with crowds turning out for demonstrations in thousands of cities and towns from Anchorage to Miami.
And while multiple GOP leaders had attacked the planned demonstrations, describing them as “hate America” rallies, political science scholars and national security experts agree that the current U.S. administration’s actions are indeed placing the world’s oldest continuous constitutional republic in jeopardy.
Once a democracy starts to erode, it can be difficult to reverse the trend. Only 42% of democracies affected by autocratization – a transformation in governance that erodes democratic safeguards – since 1994 have rebounded after a democratic breakdown, according to Swedish research institute V-Dem.
Often termed “democratic backsliding,” such periods involve government-led changes to rules and norms to weaken individual freedoms and undermine or eliminate checks on power exercised by independent institutions, both governmental and non-governmental.
Even so, practices used globally to fight democratic backsliding or topple autocracies can be instructive.
In a nutshell: Nonviolent resistance is based on noncooperation with autocratic actions. It has proven more effective in toppling autocracies than violent, armed struggle.
But it requires more than street demonstrations. https://www.youtube.com/embed/aXem-j3jjEk?wmode=transparent&start=0 One pro-democracy organization helps train people to use video to document abuses by government.
That momentum can be challenging to generate. Would-be autocrats create environments of fear and powerlessness, using intimidation, overwhelming force or political and legal attacks, and other coercive tactics to force acquiescence and chill democratic pushback.
Autocrats can’t succeed alone. They rely on what scholars call “pillars of support” – a range of government institutions, security forces, business and other sectors in society to obey their will and even bolster their power grabs.
However, everyone in society has power to erode autocratic support in various ways. While individual efforts are important, collective action increases impact and mitigates the risks of reprisals for standing up to individuals or organizations.
Here are some of the tactics used by those movements across the world:
1. Refuse unlawful, corrupt demands
When enough individuals in critical roles and institutions – the military, civil servants, corporate leaders, state government and judges – refuse to implement autocratic orders, it can slow or even stop an autocratic takeover. In South Korea, parts of the civil service, legislature and military declined to support President Yoon Suk Yeol’s imposition of martial law in 2024, foiling his autocratic move.
2. Visibly bolster the rule of law
Where would-be autocrats disregard legal restraints and install their supporters in the highest courts, individual challenges to overreach, even if successful, can be insufficient. In Poland, legal challenges in courts combined with public education by the judiciary, lawyers’ associations initiatives and street protests like the “March of a Thousand Robes” in 2020 to signal widespread repudiation of the autocratic government’s attacks on the rule of law.
3. Unite in opposition
This year’s Nobel Peace Prize winner, Maria Corina Machado from Venezuela, is an example of how political parties and leaders who cooperate across differences can offer an alternative vision.
Voting autocrats out of office remains the best way to restore democracy, demonstrated recently by the u-turn in Brazil, where a pro-democracy candidate defeated the hard-right incumbent. But this requires strategic action to keep elections truly free and fair well in advance of election day.
6. Organize your community
As in campaigns in India starting in 2020 and Chile in 2019, participating in community or private conversation forums, local town halls or councils, and nonpartisan student, veterans, farmers, women’s and religious groups provides the space to share concerns, exchange ideas and create avenues to take action. Often starting with trusted networks, local initiatives can tap into broader statewide or national efforts to defend democracy.
Bringing together people across ideological and other divides can increase understanding and counter political polarization, particularly when religious leaders are involved. Even in autocratic countries like Turkey or during wartime as in Ukraine, deepening democratic practices at state and local levels, like citizen assemblies and the use of technologies that improve the quality of public decision-making, can demonstrate ways to govern differently.
The end of American democracy is not a foregone conclusion, despite the unprecedented rate of its decline. It will depend, in part, on the choices made by every American.
Why people trust influencers more than brands – and what that means for the future of marketing
Why people trust influencers? Discover why people trust influencers over traditional brands and what it means for marketing’s future. Learn about parasocial relationships, the 5 types of value influencers provide, and why microinfluencers often outperform mega-creators.
Why people trust influencers more than brands – and what that means for the future of marketing
Kelley Cours Anderson, College of Charleston Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion by the end of 2025. Rooted in celebrity culture but driven by digital platforms, the influencer economy represents a powerful force in both commerce and culture. I’m an expert on digital consumer research, and I see the rise of influencers as an important evolution in the relationship between companies, consumers and creators. Historically, brands leaned on traditional celebrities like musicians, athletes and actors to endorse their products. However, by the late 2000s, social media platforms opened the door for everyday people to build audiences. Initially, influencers were viewed as a low-cost marketing tactic. Soon, however, they became a central part of marketing strategies. In the 2010s, influencer marketing matured into a global industry. Agencies and digital marketplaces emerged to professionalize influencer-brand matchmaking, and regulators like the Federal Trade Commission started paying more attention to sponsored content. The rise of video and short-form content like TikTok and Reels in the mid-2010s and 2020s added authenticity and emotional immediacy. These dynamics deepened influencer-follower relations in ways that brands couldn’t easily replicate. Influencers are now recognized as not only content creators, but also as entrepreneurs and cultural producers.
Why people trust influencers
Social media influencers often foster what researchers call “parasocial relationships” – one-sided bonds where followers feel as if they personally know the influencer. While the concept has roots in traditional celebrity culture, influencers amplify it through consistent, seemingly authentic content. This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, a scarce but powerful currency in today’s economy. The goal for many influencers may be financial independence, but the path begins with social and cultural capital, acquired through community connection, relatability and niche expertise. As an influencer’s following grows, so does their perceived legitimacy. Brands, in turn, recognize and tap into that legitimacy. Although risks exist, like algorithmic incentives and commercial partnerships that undercut authenticity, many influencers successfully navigate this tension to preserve their community’s trust.
The many ways creators add value
Like any economy, the influencer economy revolves around value exchange. Followers spend their valuable resources – time and attention – in return for something meaningful. Researchers have identified several forms of value that influencers’ content can take:
Connection, or what researchers call “social value”: Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storytelling, they offer a sense of belonging.
Fun, or “hedonic value”: Many influencers provide enjoyment using entertainment, humor and a touch of allure in their content. Think cat videos, TikTok dances and random acts of kindness that deliver joy and distraction from the day-to-day.
Knowledge, or “epistemic value”: Creators offer informational or educational content to feed consumer curiosity. This can be through tutorials, product reviews or deep dives into niche topics.
Usefulness, or “utilitarian value”: From life hacks to product roundups, like “Amazon must-haves,” influencers provide utilitarian or practical value to help simplify consumer decisions and solve everyday problems.
Money, or “financial value”: People love finding a bargain. Discounts, affiliate links and deal alerts offer direct economic benefit to followers. Some influencers even launch their own products or digital courses, delivering long-term value through entrepreneurial spinoffs.
These forms of value often overlap, reinforcing trust, and can pay off financially for influencers. In fact, consumers are significantly more likely to trust user-generated content like influencer posts over brand-generated advertising.
Lessons for brands
First, there’s evidence that smaller is often stronger. Marketing researchers categorize influencers based on how many followers they have, and nano- and microinfluencers – defined as those with fewer than 10,000 and 100,000 followers, respectively – often generate stronger engagement than mega-influencers with more than 1 million. Influencers with smaller followings can interact with their communities more closely, making their endorsements feel more credible. This has driven brands to focus on mid-tier and microinfluencers, where return on investment is often stronger. As a result, influencer agencies, brokers, platforms and trade associations have sprung up to facilitate these partnerships. Second, brands should remember that influencers’ role in the market comes with new challenges. As the field continues to become more professionalized, it’s also become more complex. Like other entrepreneurs, influencers must keep up with shifting regulations – namely, FTC sponsorship guidelines – which can lead to hefty fines if violated. Many struggle to identify how to best file their taxes when they receive freebies they are expected to build content around. It can also be a challenge for influencers to keep up with continued algorithm tweaks from the multiple social media platforms where they publish. Influencers manage more than content creation. Their role includes quickly responding to followers’ comments and managing communities, as well as handling trolls, all of which is stressful. Personal brand management adds another layer of pressure. As influencers gain more brand partnerships, they run the risk of being seen as “selling out.” Because parasocial trust depends on being viewed as authentic, aligning with the wrong brand or being too promotional can damage the very connection that built an influencer’s following. A single misstep can trigger public backlash. While growing a following can bring brand recognition and financial independence, some influencers even fear that they will lose their own identity. Influencers can struggle with work-life balance, as this is not a nine-to-five job. It requires being “always on” and the constant blurred lines. Their lives become their livelihoods, with little separation between personal and professional identity. In short, when engaging with influencers, strategic brands will recognize that they operate within an intense, high-pressure environment. Organizations such as the American Influencer Council offer support and advocacy, but industry-wide protections are lacking. Influencers have earned a central place in consumer culture not just by selling products, but by offering emotional proximity, cultural relevance and value. They’re not just marketers – they’re creators, community leaders and entrepreneurs. As the creator economy continues to grow, trust will remain its cornerstone. However, the next chapter will require thoughtful navigation of issues like regulation, platform ethics and creator well-being. Understanding influencers means recognizing both their creative work and the evolving market that now depends on them. Kelley Cours Anderson, Assistant Professor of Marketing, College of Charleston This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Hollywood vs. Reality: How LA’s Wilshire Subway Was Really Built
Wilshire Subway: Did LA blast subway tunnels under Wilshire Boulevard? Hollywood says yes — engineers say no. Here’s how Metro safely tunneled beneath Miracle Mile.
When the 1997 disaster film Volcano depicted lava erupting along Wilshire Boulevard and referenced blasting during Red Line subway construction, it delivered gripping cinema — but not accurate engineering.
In reality, Los Angeles Metro did not rely on large-scale blasting to construct subway tunnels beneath Wilshire Boulevard and the Miracle Mile. Instead, engineers used tunnel boring machines (TBMs) specifically to avoid the very risks Hollywood dramatized.
Why Blasting Was Avoided
The Wilshire Corridor sits atop historic oil fields, making methane gas pockets a known and serious concern. A deadly methane explosion near Fairfax Avenue in 1985 led to heightened scrutiny of underground construction in the area. Blasting in such conditions could have caused unpredictable gas releases, ground instability, or damage to surface structures.
As a result, Metro engineers chose pressurized, closed-face tunnel boring machines, which allow for:
Controlled excavation in dense urban environments
Continuous ground support to prevent settlement
Integrated gas detection and ventilation systems
These machines grind slowly through soil and rock while installing precast concrete tunnel linings, creating a sealed, gas-resistant structure as they advance.
The Real Engineering Feat
Although Volcano took creative liberties for dramatic effect, the true story of tunneling under Wilshire is no less impressive. Advances in TBM technology and methane mitigation ultimately allowed the Metro D Line (formerly the Red Line/Purple Line) to safely pass through one of Los Angeles’ most geologically complex corridors — without explosions, collapsing streets, or cinematic chaos.
Bottom Line
Volcano remains a memorable piece of 1990s disaster cinema, but its portrayal of subway construction is fiction. The real achievement lies in decades of careful planning, modern tunneling technology, and engineering solutions that quietly reshaped Los Angeles beneath its busiest boulevard.
Glad and Oscar the Grouch Team Up for a Trashy, Toe-Tapping Campaign
Glad teams up with Oscar the Grouch for a playful revival of the “Don’t Get Mad. Get Glad.” campaign, featuring a musical number, limited-edition Oscar-inspired trash bags, and a fresh take on making trash day fun for all ages.
Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
What happens when the world’s most iconic grouch meets the nation’s go-to name in trash bags? You get a campaign that’s equal parts nostalgia, Broadway-style fun, and a reminder that even trash can bring a little joy to your day.
A Classic Campaign Gets a Grouchy Remix
Glad has officially revived its legendary “Don’t Get Mad. Get Glad.” campaign, but this time, they’re ditching the usual celebrity faces for a true original: Oscar the Grouch. For the first time, the campaign’s star is none other than Sesame Street’s resident trash enthusiast himself, and he’s bringing his signature tune “I Love Trash” back with a contemporary twist.
The musical number, directed by the award-winning duo Will Speck and Josh Gordon, opens with Oscar in his element—surrounded by trash and a little bit of grumpiness. But the real magic happens when Oscar imagines a world where everyone else shares his passion for trash. The result? A joyful, Broadway-inspired remix that transforms everyday frustration into a celebration of Glad’s dependable trash solutions.
Why Oscar? Why Now?
According to Glad’s Marketing Director, Kellie Li, the choice was simple: “No one feels more strongly about trash than Oscar the Grouch.” The campaign aims to flip the script on how we think about trash—turning a dreaded chore into something a little more lighthearted. With Glad’s reliable bags, there’s less to get mad about, and maybe, just maybe, a little more to sing about.
Nostalgia Meets New Audiences
If “Don’t Get Mad. Get Glad.” sounds familiar, you’re not imagining things. The campaign has been a staple since 1987, featuring everyone from TV stars to athletes. But this new chapter, featuring Oscar and a cast of trash-loving co-stars, is designed to connect with both longtime fans and a new generation discovering Sesame Street on Netflix and PBS KIDS.
Limited-Edition Oscar Goodies and Where to Find Them
To celebrate the campaign, Glad is releasing limited-edition Oscar-inspired trash bag totes—complete with green fur, of course. Fans can snag these playful bags through a social media giveaway this December (follow @gladproducts on Instagram and TikTok for details). And if you miss out, don’t worry: special Oscar-branded Glad ForceFlex with Gain bags will hit Walmart shelves this April, just in time for spring cleaning.
Where to Watch
The campaign is rolling out across the U.S. and Canada, with full-length videos, bite-sized social teasers, and everything in between. Look for it on TikTok, Instagram, Facebook, and Reddit (for our friends up north). Featured products include Glad ForceFlex with Gain and Glad Cherry Blossom.
Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
Bringing the Campaign Home: Phoenix Community Clean-Up
Here in Phoenix, we know the value of coming together to keep our neighborhoods clean and vibrant. Glad’s collaboration with Oscar the Grouch isn’t just a fun national campaign—it’s a reminder that tackling trash can be a community effort, too.
With spring cleaning right around the corner and special Oscar-branded Glad bags hitting Walmart shelves this April, it’s the perfect time for local groups, schools, and neighbors to organize clean-up events across the Valley. Whether you’re sprucing up a park, refreshing a neighborhood, or just making your own block a little brighter, every bag makes a difference.
Ready to join the movement? Rally your friends, family, or local organization and plan a Phoenix clean-up day this spring. Snap a photo of your crew with your Glad or Oscar-inspired trash bags and share it on social media using #GladToCleanPHX and #OscarLovesTrash. Let’s show how Phoenix turns trash day into a reason to celebrate!
“Phoenix, let’s get grouchy about litter and Glad about clean streets! Join our community clean-up and share your photos with #GladToCleanPHX.”
“Spotted: Oscar the Grouch in Phoenix! Grab your Glad bags, clean up your neighborhood, and tag #OscarLovesTrash for a chance to be featured.”
“Spring cleaning in Phoenix just got a lot more fun—thanks to Glad and Oscar! Who’s joining our next clean-up day? #GladToCleanPHX”
About the Brands
Glad, a member of The Clorox Company, has long been a leader in household waste solutions, while Sesame Workshop continues to inspire and educate families worldwide. This collaboration is a perfect blend of dependable products and beloved characters—reminding us all that even the messiest moments can spark a little joy.
The collaboration between Glad and Sesame Workshop for the “Don’t Get Mad. Get Glad.” campaign marks a creative partnership that blends household dependability with beloved children’s entertainment. By bringing Oscar the Grouch into the spotlight, Glad not only revives a classic campaign but also highlights the importance of making everyday chores more enjoyable for families. This partnership leverages Glad’s reputation as the nation’s leading provider of kitchen and outdoor trash bags and food protection products—trusted solutions designed to handle life’s messes with ease (Glad.com). Sesame Workshop, the nonprofit behind Sesame Street, has spent over 50 years enriching families worldwide through educational media and community outreach, helping children grow smarter, stronger, and kinder (Sesame.org). Together, their collaboration aims to inspire a new generation to see the positive side of cleaning up, all while celebrating the joy of community and play.
