ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Every year, Father’s Day celebrates wonderful dads across the country. However, the role of dad can take many forms – and powerhouse men’s grooming brand Dove Men+Care is shining a light on that for Father’s Day this year.

New research commissioned by Dove Men+Care found that 70% of people have an impactful father figure in their life, but only 10% regularly celebrate them on Father’s Day. That’s why Dove Men+Care is recognizing the stepfathers, foster fathers, godfathers, brothers, coaches, friends, teachers and more this Father’s Day that have played the role of an impactful father figure through their unconditional care – the living proof that Care Makes a Difference. Care Makes A Dad.

To ignite this conversation, Dove Men+Care released a new film “Care Makes a Dad“. The film showcases the real stories of kids from across the U.S. and the special bonds they share with their father figures, who rise to the occasion every day to make a difference in their lives.

“We’re thrilled to bring attention to the unsung heroes of Father’s Day,” says Alejandro Fiecconi, Global Head of Brand for Dove Men+Care at Unilever. “There are children with father figures in their lives who mean the world to them, show up for them, support them. These men exemplify care. We wanted to give these men a round of applause – even if they didn’t ask for one.”

Joining this celebration is father figure and professional basketball player Nah’Shon Lee “Bones” Hyland. Bones has been a father figure to his cousin Izzy since a tragic incident brought them closer together when Izzy was a baby, creating an inseparable bond. Bones’ compassion and commitment to doing what’s right every day makes him a role model and hero to Izzy, and exemplifies the ways care makes a difference. Together, with five other father figures – from teachers, stepfathers, and grandfathers – they remind us that Care Makes a Dad.

“It’s an honor to be featured in this campaign,” says Bones Hyland. “My cousin Izzy is one of the most important people in my life. He’s like a son to me. I’ll be there for him every step of the way any way I can.”

Ogilvy, who led creative development of the campaign, shares more on the evolution of the campaign. “This year, building on our commitment to celebrate and champion the transformative care that all dads can give, we’re throwing the definition of fatherhood open wide,” says Rob Butcher, Global Creative Director, Dove Men+Care for Ogilvy. “This campaign celebrates all the men who step up to care out of choice. Coaches, uncles, adoptive fathers and community dads who show that care makes all the difference to the children in their lives.” 

Dove Men+Care is bringing the ethos of the film to real life to spark a change on those we should recognize on Father’s Day and beyond by: 

• Launching the “Celebrate ALL Father Figures”sweepstakes – a chance for everyone to recognize a father figure who has made a difference. Select winners will be featured in a full-page ad in The New York Times following Father’s Day.
  • How to enter: Post a photo on Instagram featuring you and your father figure! It could be your dad, stepdad, uncle, coach, or anyone who played a significant role in your life. Make sure to tag @DoveMenCare and include the hashtags #CelebrateALLDads and #Sweepstakes. This sweepstakes will close on Father’s Day on June 16^th. More information can be found here. 
• Hosting a special Celebrate ALL Father Figures pop-up event in New York City on June 14^th. Fit for the whole family, loved ones and the community to gather with their father figures, create special mementos for the holiday, and have a chance to participate in mini photo-shoots that reshape the literal picture of what it means to be a DAD. The event will take place from 2 PM to 6 PM at the 91^st Street Plaza between 2^nd and 3^rd Avenue. Images captured will also be eligible for the sweepstakes.

To learn more about the campaign, visit www.dovemencare.com/CareMakesADad and follow along on the Dove Men+Care Youtube channel and @DoveMenCare on the brand’s Instagram channel.

About Dove Men+Care
Dove Men+Care is the first range of products from Dove developed specifically for men. Manufactured by Unilever, the line includes the #1 dermatologist-recommended body wash brand. Launched in 2010, Dove Men+Care is a powerhouse men’s grooming brand in the U.S. with a product portfolio that includes bars, body washes, face care, antiperspirant/deodorants, hair care, and hand/body lotions, which are available nationwide in food, drug, and mass outlet stores. 

Since launching, Dove Men+Care has also been dedicated to debunking the stereotypes of how men around the world care for themselves and others. The brand is on a mission to inspire every man to experience the transformative effects of care and focuses on making that a reality through cultural initiatives, legislative action, and community engagement. Learn more at DoveMenCare.com. 

About Unilever in North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023. 

Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

For more information on Unilever Canada and its brands visit: www.unilever.ca 

SOURCE Dove Men+Care

https://stmdailynews.com/category/lifestyle

(Family Features) If gift-giving isn’t your strong suit, occasions like Valentine’s Day are likely to bring on stress and worry, but procrastinating will only serve to elevate your unease.

Follow these steps to simplify your shopping, and while you may not come to love the task of finding the perfect gift, your loved one will undoubtedly appreciate your effort.

1. Browse for ideas online. Many retailers offer special promotions and gift idea sections on their websites, so finding inspiration can be as easy as visiting the sites of your loved one’s favorite stores. There are also dozens of articles online to help get the ideas flowing. Searches such as “gifts for horse lovers” or “Valentine’s gifts for a new boyfriend” will reveal a long list of ideas to peruse.
2. Keep it simple. Although the advertising industry works hard to convince consumers otherwise, Valentine’s Day isn’t really all about the bling. Sure, a pretty bauble is a welcome gift, but there are plenty of ways to show your affection that don’t require spending a month’s salary. A heartfelt card paired with a memento of a meaningful event or place in your relationship sends the same loving sentiment.
3. Make it a (different) date. For many couples, navigating the demands of work, kids and life make spending time together a luxury. Instead of fighting crowds at busy restaurants on the official date, celebrate your love on a day of your own choosing, when you can relax and enjoy the time together without the pressure to rush through dessert so your table can be flipped for the next waiting couple.
4. Give blooms a boost. A dozen long-stem red roses is a beautiful gesture, but unless your intended rose receiver is a strictly traditional type, try adding a little spice to your floral arrangement. Go for a bouquet in her favorite color, or have the flowers arranged in a practical vessel she can reuse to remember the occasion, such as a cocktail shaker or a watering can.
5. Go ahead, gift yourself. It may seem counter-intuitive, but finding a gift you’ll enjoy may inspire an idea for your loved one. The trick is finding something you can share together, whether it’s tickets to a show or his and hers mugs for enjoying your favorite brew. Just be sure the item is something your intended will share your enthusiasm for, or you may as well go buy a blender.

Find more ideas to simplify every occasion at eLivingToday.com.

Photo courtesy of Getty Images

SOURCE:
eLivingToday.com

(Family Features) If you’re feeling pressure to plan the perfect Valentine’s Day date, it may be time to veer away from tradition. While flowers, chocolates and dinner for two is a classic, thinking outside the box can make for just as romantic of an experience.

Consider these simple date ideas to reduce stress and make your day extra special.

Take a Dance Class
Learning something new together can be a great way to bond with your significant other. Research dance studios in your area and book a lesson for a night out. Many studios offer new or first-time discounts and typically have a variety of lessons available from ballroom to salsa, cha cha and more. If dancing isn’t really your thing, consider another skill-building class you can do together like pottery, cooking or painting, for example.

Recreate Your First Date
Take a trip down memory lane and go back to the beginning of your relationship by recreating your first – or a favorite – date. Whether you went bowling, mini golfing, to dinner and a movie or something else entirely, reliving the past can be a special way to connect and show your partner how much you care.

Plan an Indoor Picnic
If it’s too cold outside for an actual picnic, clear some space in your living room and throw down a blanket. Pack a basket of finger foods like sandwiches, cheese and crackers, fruit, a bottle of wine and dessert for a romantic meal for two in the comfort of home.

Book a Staycation
A getaway doesn’t have to mean going far from home. Become tourists in town by booking a night at a nearby hotel and visiting some local landmarks you’ve been wanting to check out or haven’t experienced in a while. A simple break from routine can make for an enjoyable escape, even if you’re only a few miles from home.

Schedule a Photoshoot
If the last time you had your photo professionally taken was on your wedding day or a family vacation, hire a photographer for a couples photo session, and use it as an opportunity to create fun memories together. Many photographers offer mini sessions, which only take 15-30 minutes, leaving time for a night out afterward. For an inexpensive option, have a friend take a few casual pictures or use a selfie stick to help document your date.

Cook Dinner Together
Restaurants are often booked up on Valentine’s Day, so try something different this year and make a special home-cooked meal together. Whether you make a tried-and-true favorite or whip up something new, like a heart-shaped dish, you’ll bond over the experience while creating a tangible (and hopefully tasty) reward once the oven timer dings. Then dim the lights, play some soft music and light some candles to create a romantic ambience while enjoying dinner together.

Go On a Road Trip
Take a day – or a weekend – and venture to a destination you haven’t been before on a romantic Valentine’s Day getaway. Even if traveling far away isn’t possible right now, exploring a town or two over allows you to check out new restaurants, stores or other attractions and get out of your comfort zones.

Find more ideas for celebrating Valentine’s Day at eLivingtoday.com.

Photo courtesy of Unsplash

SOURCE:
eLivingtoday.com