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A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’
Target’s recent decision to end its diversity programs has sparked backlash among Black consumers and entrepreneurs. While some call for a boycott, others caution that it could harm Black businesses more than the retailer.
Timeka N. Tounsel, University of Washington
Some Black consumers may be breaking up with Target this February.
It all started late last month, when the retailer announced that it was ending its diversity, equity and inclusion programs. The move drew widespread rebuke from social justice organizers, including New Birth Missionary Baptist Church Pastor Dr. Jamal Bryant. Although Target said one set of its racial-equity initiatives had already been scheduled to conclude, the timing was notable: The move came just days after the White House called for a federal DEI ban, and as several other companies took similar actions.
Beyond renaming its “supplier diversity” team – now called “supplier engagement” – and ending “diversity-focused surveys,” Target hasn’t said what the change will mean for the many Black entrepreneurs who sell everything from coffee to sunscreen on its shelves. The webpage for the retailer’s Black Beyond Measure initiative, which highlights dozens of Black-founded brands and connects business owners to a program designed to “democratize access to retail education,” remains active.
But Target’s critics, including Minneapolis-based civil rights attorney Nekima Levy Armstrong, view the move as a surrender to the new presidential administration’s attack on equity programs. In a news conference outside Target’s Minnesota headquarters on Jan. 30, 2025, Armstrong called for a nationwide boycott of the store to begin on the first day of Black History Month.
While many social media users posted in support of the boycott, some Black founders whose brands are stocked by Target – and there are dozens of them – have been more conflicted. Tabitha Brown, whose products can be found in various aisles, from books to cooking appliances, asked customers to reconsider boycotting Target. Withholding their dollars, Brown insisted, will hurt Black businesses far more than the corporations that sell their products.
This request for restraint garnered a mixed response on social media. Some Black consumers accused Black business owners of selling out the very racial community that contributed to their success.
So, why would a Black business owner ask consumers to patronize a retailer that signaled it doesn’t care about Black customers? And how did something as mundane as where people buy toilet paper and shampoo become a litmus test for racial consciousness in the first place?
Black consumers and the fight for dignity
The marketplace has long been a battleground where Black Americans have sought to assert their citizenship. Most of the nation’s biggest household brands didn’t begin to take African American consumers seriously until after World War II. Before that shift, advertisements and product packaging were more likely to feature degrading Black caricatures to appeal to white shoppers, than to address Black consumers directly.
This segregated commercial landscape reinforced the belief among some community members that Black people would not be taken seriously as citizens until they were taken seriously as consumers. They would need to vote with their dollars, patronizing only those brands and retailers that respected them.
In my research on marketing campaigns aimed at Black women, I’ve examined how the struggle for consumer citizenship complicated the dynamic between Black entrepreneurs and consumers. On the one hand, businesses have long leveraged Black ownership as a unique selling proposition in and of itself, urging shoppers to view Black brand loyalty as a path to collective racial progress.
Unlike their larger competitors, Black entrepreneurs relied on their racial community to stay afloat. Patronizing African American businesses could therefore be framed as a racial duty. Conversely, as African American advertising pioneers made clear, recognition from big brands was a political victory of sorts because it signaled that Black dollars were just as valuable as anyone else’s. https://www.youtube.com/embed/SAFubUnsl3Y?wmode=transparent&start=0 A short documentary from The Advertising Club of New York featuring iconic ads from African American marketer Tom Burrell.
Competing for Black dollars
Corporate attention to Black consumers ebbs and flows in a cycle that is especially noticeable in the beauty and personal care industry. In seasons of limited competition for African American customers, entrepreneurs typically thrive, even while they struggle to meet the capital demands of a growing brand. Their success, however, beckons larger corporations, which then seek to capitalize on consumer niches they previously ignored.
Two common approaches that mass market brands pursue to compete for Black dollars include acquiring smaller, established Black brands and developing their own niche products. Large corporations deployed both strategies during a period of intense expansion into the beauty market of the 1980s.
Black owners tried to stave off their competition by creating a special emblem that alerted shoppers to their authenticity. Then, as now, social justice organizations, such as Rev. Jesse Jackson’s Operation PUSH, also initiated boycotts and urged Black consumers not to choose “lipstick over liberation.”
Nevertheless, many Black entrepreneurs sold their brands, and by 1986 nearly half of the Black hair care market was no longer Black-owned.
A linked fate
Parsing winners and losers within the world of Black enterprise is as difficult now as it was in earlier periods. African American business owners often possess a cultural consciousness that distinguishes their brands, even when they can’t match the resources of larger competitors. And as they figure out how to survive an uneven playing field, Black entrepreneurs sometimes face accusations of betraying their racial community.
In a market governed by the law of supply and demand, Black consumers benefit from increased competition. Yet, racial loyalty sometimes asks that they eschew these benefits for the sake of keeping Black dollars in Black hands.
Four years ago, when Target launched its Black Beyond Measure funding initiative, it seemed that the retailer had struck a rare balance in supporting Black brands and their customers. In addition to curating a collection of products to lure shoppers, Target used the campaign as an opportunity to position entrepreneurs to flourish well beyond Black History Month.
Now, as Black consumers and business owners weigh varying responses to the retailer’s decision to reverse their commitment to DEI values, one question endures: Do Black dollars matter?
Timeka N. Tounsel, Associate Professor of Black Studies in Communication, University of Washington
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Gregory Outreach Services Expands Food Access with Addition of Third Refrigerated Van
Gregory Outreach Services expands its mission to fight food insecurity with the addition of a third refrigerated van, doubling food access for low-income seniors and veterans in Phoenix.
Last Updated on January 8, 2026 by Daily News Staff
Gregory Outreach Services’ newest refrigerated delivery van expands food access for low-income seniors and veterans across Phoenix.
Phoenix, AZ — Gregory Outreach Services has taken a major step forward in its mission to fight food insecurity with the addition of a third refrigerated delivery van, significantly expanding its capacity to serve low-income seniors and veterans across the Phoenix area.
The new refrigerated van was made possible through the support of a generous anonymous donor. The expansion is further strengthened by the continued generosity of the BHHS Legacy Foundation, who donated fresh produce to support the organization’s growing distribution efforts.
As rising food costs and inflation continue to place pressure on individuals living on fixed incomes, the need for reliable access to nutritious food has never been greater. This latest addition to the organization’s mobile fleet allows Gregory Outreach Services to double the number of individuals served, while maintaining strict food safety and quality standards.
“As the cost of living continues to rise, more seniors and veterans are struggling to afford nutritious food,” said Diana Gregory, Founder and CEO of Gregory Outreach Services. “This van allows us to bridge a widening gap for individuals living on fixed incomes, many of whom face mobility challenges and limited access to fresh food options.”
Meeting a Growing Community Need
Gregory Outreach Services works directly with seniors and veterans who are disproportionately affected by inflation, medical expenses, and transportation barriers. For many, simply reaching a grocery store can be a challenge. Refrigerated vehicles are essential to ensuring that fresh fruits and vegetables arrive safely and consistently at senior housing communities, veteran shelters, and community distribution sites.
“This third van complements the two already in operation and represents a critical milestone in our growth,” Gregory added. “We are deeply grateful to our anonymous donor for investing in our mission, and to BHHS Legacy Foundation’s Board of Directors and its CEO, Jerry Wissink for Legacy’s generosity in donating fresh produce. Together, this support allows us to scale our impact and respond to the increasing needs of our community.”
Expanding Impact While Preserving Dignity
With an expanded fleet and increased food supply, Gregory Outreach Services is better positioned to address food insecurity, promote healthier outcomes, and serve seniors and veterans with dignity, respect, and care. The organization’s mobile delivery model ensures help reaches those who need it most — directly and reliably.
About Gregory Outreach Services
Gregory Outreach Services is a nonprofit organization dedicated to improving health outcomes for low-income seniors and veterans through mobile produce delivery, nutrition education, and community-based wellness programs. By bringing fresh food directly to those most in need, the organization works to reduce food insecurity and strengthen community wellness.
For more information, visit dianagregory.com.
Stories of Change: People Making a Difference
Discover inspiring stories of changemakers making a positive impact. Explore videos and articles of people tackling today’s biggest challenges with action and hope. Visit: https://stmdailynews.com/stories-of-change/
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/ Get The Knowledge. Read more community news and local stories at STM Daily News.
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Economy
How Bird Flu Upended the U.S. Egg Market — and Why Prices Are Finally Beginning to Stabilize
Egg Market: Egg prices surged during the U.S. bird flu outbreak as laying hen inventories collapsed. Here’s how flock recovery is helping stabilize egg prices today.
How Bird Flu Upended the U.S. Egg Market — and Why Prices Are Finally Beginning to Stabilize
Few grocery items frustrated American consumers over the past two years quite like eggs. Once an inexpensive staple, egg prices surged to historic highs following a prolonged outbreak of highly pathogenic avian influenza (HPAI), commonly known as bird flu. Today, however, prices appear to be stabilizing. Here’s how the crisis unfolded — and why relief is finally showing up at the checkout line.The Bird Flu Crisis and Its Impact on Egg Supply
Beginning in 2022, the United States experienced one of the most severe bird flu outbreaks in modern history. The virus spread rapidly through poultry farms, forcing producers to cull millions of birds to prevent further transmission. Egg-laying hens were hit especially hard, leading to a sharp drop in egg production nationwide. By 2024 and into early 2025, the cumulative losses totaled well over one hundred million birds. With fewer hens producing eggs, supply tightened dramatically, and prices soared. At the peak of the crisis, consumers in some regions saw egg prices climb above six dollars per dozen.Why Egg Prices Stayed High for So Long
Unlike other agricultural products, egg production cannot rebound quickly after a disruption. When laying hens are lost, they must be replaced with young birds known as pullets. These pullets require approximately four to six months to mature before they begin producing eggs. Even after farms were cleared to restock, producers faced additional challenges. Strict biosecurity measures, concerns about reinfection, and the logistical complexity of rebuilding flocks slowed the recovery process. As a result, egg supplies remained tight long after the initial outbreaks subsided.Laying Hen Inventory Recovery Takes Shape
By mid to late 2025, signs of recovery became more apparent. Producers gradually increased pullet placements, and national laying hen inventories began to grow. While the total number of hens had not yet returned to pre-outbreak levels, the upward trend marked an important turning point. This steady rebuilding of flocks meant more eggs entering the supply chain. Wholesale markets responded first, with prices easing as inventories improved. Retail prices soon followed, signaling that the worst of the supply shock was beginning to fade.Egg Prices Begin to Stabilize
As laying hen inventories recovered, egg prices moved away from their record highs. By late 2025 and into early 2026, prices at many grocery stores had fallen noticeably compared to peak levels. While costs remain somewhat higher than pre-pandemic norms, the extreme volatility seen during the height of the bird flu crisis has largely subsided. Additional factors also helped stabilize the market. Federal and state efforts to strengthen biosecurity, limited egg imports to supplement domestic supply, and improved disease monitoring all contributed to a more balanced egg market.What This Means for Consumers
For consumers, the stabilization of egg prices offers a welcome sense of normalcy. Shoppers are less likely to encounter sudden price spikes, and eggs are once again becoming a predictable part of grocery budgets. While prices may not return to the ultra-low levels seen years ago, the recovery of laying hen inventories suggests that the egg market is on firmer footing. Continued vigilance against future outbreaks will be critical, but for now, the outlook is far more stable than it was during the height of the bird flu crisis.Looking Ahead
The bird flu outbreak served as a reminder of how vulnerable food systems can be to disease disruptions. Thanks to gradual flock rebuilding and improved supply conditions, egg prices are stabilizing — a sign that recovery, while slow, is real. If current trends continue, consumers and producers alike may finally be moving past one of the most turbulent chapters in the modern egg market.Further Reading & Sources
- USDA – Avian Influenza Updates and Poultry Industry Impact
- USDA Economic Research Service – Egg Prices and Food Inflation Data
- U.S. Bureau of Labor Statistics – Consumer Price Index (Egg Prices)
- Associated Press – Coverage of the U.S. Bird Flu Outbreak
- USDA Agricultural Marketing Service – Egg Market and Wholesale Reports
- CDC – Avian Influenza Information and Monitorin
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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Stories of Change
Senior Assist Day Marks Four Years of Supporting Seniors in South Phoenix
Senior Assist Day celebrates four years of serving seniors at Tanner Gardens in South Phoenix, led by Assistory Outreach Services and founder Jon Taylor.
Senior Assist Day Marks Four Years of Supporting Seniors in South Phoenix
PHOENIX, AZ — Senior Assist Day reached a meaningful milestone this year, marking four years of service to seniors living at Tanner Gardens in South Phoenix. Hosted by Assistory Outreach Services, the annual event continues to provide dignity, connection, and practical support to an often-overlooked population.A Personal Beginning
The origins of Senior Assist Day are deeply personal for Assistory Outreach Services founder and CEO Jon Taylor.“The origin of me going to Tanner Gardens was when I was with the 100 Black Men of Phoenix. We used to do a luncheon for seniors around December.”That early connection took on new meaning as Taylor’s mother began showing signs of dementia, inspiring him to create an event rooted in empathy and care.
“I got a great feeling from being around those senior citizens. Senior Assist Day is roughly based on my mother.”
An Event That Continues to Grow
What began as a small gathering has grown into a full community experience. Seniors now enjoy catered meals, live music, personal care services, and gifts tailored to their needs. This year’s event included authentic Mexican food, live holiday music, haircuts provided by AJ’s Barbershop, and the donation of new shoes — a moment that stood out for many attendees.“Seeing the excitement and how they were reacting to the new shoes was incredible,” Taylor said.
Beyond a Single Day
Senior Assist Day also helps build trust between Assistory Outreach Services and the residents of Tanner Gardens, opening the door to additional programs throughout the year. Through initiatives like the Digital Access Program for Seniors (DAPs), the organization helps seniors develop basic phone and computer skills, empowering them to stay connected and informed.Challenges and Purpose
Keeping the event going year after year requires dedication and resources. Taylor personally raises funds and helps purchase gifts for more than 130 residents annually. Despite the challenges, his motivation remains strong.“I do feel as though this is my ministry. I’m providing services, and I’m being fulfilled at the same time.”
Looking Ahead
Looking to the future, Taylor envisions Senior Assist Day becoming an all-day celebration, offering expanded services, entertainment, and meals — all focused exclusively on the residents of Tanner Gardens. As the event enters its fifth year, Senior Assist Day stands as a testament to what consistent community engagement and compassion can achieve. About Assistory Outreach Services Assistory Outreach Services is a community-based nonprofit organization dedicated to empowering seniors, low-income residents, and individuals experiencing homelessness. Assistory helps senior citizens embrace technology by teaching basic cell phone and computer skills, using a formula rooted in education, love, and patience to remove fear and build confidence. In addition to senior programming, the organization focuses on serving low-income and homeless populations by providing food boxes, holiday meals, and homeless care packages known as Assist Packs. This year, Assistory Outreach Services is expanding its impact by partnering with other nonprofits and religious organizations to coordinate food distribution through its community food pantry. Coverage by STM Daily News.STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
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