News
A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’
Target’s recent decision to end its diversity programs has sparked backlash among Black consumers and entrepreneurs. While some call for a boycott, others caution that it could harm Black businesses more than the retailer.
Timeka N. Tounsel, University of Washington
Some Black consumers may be breaking up with Target this February.
It all started late last month, when the retailer announced that it was ending its diversity, equity and inclusion programs. The move drew widespread rebuke from social justice organizers, including New Birth Missionary Baptist Church Pastor Dr. Jamal Bryant. Although Target said one set of its racial-equity initiatives had already been scheduled to conclude, the timing was notable: The move came just days after the White House called for a federal DEI ban, and as several other companies took similar actions.
Beyond renaming its “supplier diversity” team – now called “supplier engagement” – and ending “diversity-focused surveys,” Target hasn’t said what the change will mean for the many Black entrepreneurs who sell everything from coffee to sunscreen on its shelves. The webpage for the retailer’s Black Beyond Measure initiative, which highlights dozens of Black-founded brands and connects business owners to a program designed to “democratize access to retail education,” remains active.
But Target’s critics, including Minneapolis-based civil rights attorney Nekima Levy Armstrong, view the move as a surrender to the new presidential administration’s attack on equity programs. In a news conference outside Target’s Minnesota headquarters on Jan. 30, 2025, Armstrong called for a nationwide boycott of the store to begin on the first day of Black History Month.
While many social media users posted in support of the boycott, some Black founders whose brands are stocked by Target – and there are dozens of them – have been more conflicted. Tabitha Brown, whose products can be found in various aisles, from books to cooking appliances, asked customers to reconsider boycotting Target. Withholding their dollars, Brown insisted, will hurt Black businesses far more than the corporations that sell their products.
This request for restraint garnered a mixed response on social media. Some Black consumers accused Black business owners of selling out the very racial community that contributed to their success.
So, why would a Black business owner ask consumers to patronize a retailer that signaled it doesn’t care about Black customers? And how did something as mundane as where people buy toilet paper and shampoo become a litmus test for racial consciousness in the first place?
Black consumers and the fight for dignity
The marketplace has long been a battleground where Black Americans have sought to assert their citizenship. Most of the nation’s biggest household brands didn’t begin to take African American consumers seriously until after World War II. Before that shift, advertisements and product packaging were more likely to feature degrading Black caricatures to appeal to white shoppers, than to address Black consumers directly.
This segregated commercial landscape reinforced the belief among some community members that Black people would not be taken seriously as citizens until they were taken seriously as consumers. They would need to vote with their dollars, patronizing only those brands and retailers that respected them.
In my research on marketing campaigns aimed at Black women, I’ve examined how the struggle for consumer citizenship complicated the dynamic between Black entrepreneurs and consumers. On the one hand, businesses have long leveraged Black ownership as a unique selling proposition in and of itself, urging shoppers to view Black brand loyalty as a path to collective racial progress.
Unlike their larger competitors, Black entrepreneurs relied on their racial community to stay afloat. Patronizing African American businesses could therefore be framed as a racial duty. Conversely, as African American advertising pioneers made clear, recognition from big brands was a political victory of sorts because it signaled that Black dollars were just as valuable as anyone else’s. https://www.youtube.com/embed/SAFubUnsl3Y?wmode=transparent&start=0 A short documentary from The Advertising Club of New York featuring iconic ads from African American marketer Tom Burrell.
Competing for Black dollars
Corporate attention to Black consumers ebbs and flows in a cycle that is especially noticeable in the beauty and personal care industry. In seasons of limited competition for African American customers, entrepreneurs typically thrive, even while they struggle to meet the capital demands of a growing brand. Their success, however, beckons larger corporations, which then seek to capitalize on consumer niches they previously ignored.
Two common approaches that mass market brands pursue to compete for Black dollars include acquiring smaller, established Black brands and developing their own niche products. Large corporations deployed both strategies during a period of intense expansion into the beauty market of the 1980s.
Black owners tried to stave off their competition by creating a special emblem that alerted shoppers to their authenticity. Then, as now, social justice organizations, such as Rev. Jesse Jackson’s Operation PUSH, also initiated boycotts and urged Black consumers not to choose “lipstick over liberation.”
Nevertheless, many Black entrepreneurs sold their brands, and by 1986 nearly half of the Black hair care market was no longer Black-owned.
A linked fate
Parsing winners and losers within the world of Black enterprise is as difficult now as it was in earlier periods. African American business owners often possess a cultural consciousness that distinguishes their brands, even when they can’t match the resources of larger competitors. And as they figure out how to survive an uneven playing field, Black entrepreneurs sometimes face accusations of betraying their racial community.
In a market governed by the law of supply and demand, Black consumers benefit from increased competition. Yet, racial loyalty sometimes asks that they eschew these benefits for the sake of keeping Black dollars in Black hands.
Four years ago, when Target launched its Black Beyond Measure funding initiative, it seemed that the retailer had struck a rare balance in supporting Black brands and their customers. In addition to curating a collection of products to lure shoppers, Target used the campaign as an opportunity to position entrepreneurs to flourish well beyond Black History Month.
Now, as Black consumers and business owners weigh varying responses to the retailer’s decision to reverse their commitment to DEI values, one question endures: Do Black dollars matter?
Timeka N. Tounsel, Associate Professor of Black Studies in Communication, University of Washington
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Last Updated on April 2, 2026 by Daily News Staff
🕒 [UPDATE] Orion Performs Translunar Injection Burn
The spacecraft has completed its critical engine burn, sending Artemis II on a trajectory toward the Moon. This marks the official start of its deep space journey.
Artemis II Successfully Launches
CAPE CANAVERAL, Fla. — NASA has successfully launched its Artemis II mission, marking the first crewed journey toward the Moon in more than 50 years.
The powerful Space Launch System (SLS) rocket lifted off from Kennedy Space Center on April 1, carrying four astronauts on a 10-day mission around the Moon and back.
On board are Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Canadian astronaut Jeremy Hansen. The mission is already being hailed as a major milestone in NASA’s effort to return humans to deep space.
Shortly after liftoff, the Orion spacecraft successfully reached orbit and deployed its solar arrays, beginning its journey that will eventually send the crew on a translunar trajectory toward the Moon. 
Artemis II is a lunar flyby mission, meaning astronauts will not land but will travel farther from Earth than any human mission in decades while testing critical systems needed for future landings.
The mission also marks several historic firsts, including the first woman and the first person of color—Victor Glover—to travel into lunar space.
NASA says the mission is a key step toward future lunar landings and long-term plans to establish a human presence on the Moon later this decade.
🛰️ Artemis II Mission Timeline
The 10-day Artemis II mission follows a carefully planned trajectory from Earth to the Moon and back:
- Day 1: Launch and Earth orbit
- Day 1–2: Translunar injection burn
- Days 2–4: Deep space travel
- Days 4–5: Lunar flyby
- Days 5–8: Return to Earth
- Days 9–10: Reentry and splashdown
For official updates and in-depth mission details, visit the following trusted sources:
- NASA: Artemis II Mission Overview
- NASA Artemis Program (Return to the Moon)
- Orion Spacecraft – Mission Details
- Space Launch System (SLS) Rocket Overview
- Kennedy Space Center – Launch Operations
- Watch NASA Live Coverage and Replays
🧾 Sources
- NASA official launch coverage and mission updates
- NASA Artemis II press materials and briefings
- NASA Kennedy Space Center launch operations updates
Stay with STM Daily News for live updates on Artemis II.
Travel Advisory
Traveling to Mexico this spring? Here’s what to know about current advisories
Traveling to Mexico this spring? Visitors should be aware of state-specific travel advisories, as safety concerns in one region do not affect major resort areas like Cancun and Los Cabos, currently rated Level 2, which encourages increased caution. Monitoring official updates is essential for informed travel decisions amidst evolving conditions.
Last Updated on March 30, 2026 by Daily News Staff
Traveling to Mexico this spring? Here’s what to know about current advisories
(Tiffany Miller for ALG Vacations) For some travelers counting down to spring break, recent headlines about violence in parts of Mexico have sparked a new question: Should I cancel my trip? Travel advisors say they are seeing a surge in calls and emails from clients trying to determine whether developments in one region affect major resort areas elsewhere.
The questions follow several days of unrest in parts of Mexico after security operations targeting organized crime leaders prompted temporary flight disruptions and shelter-in-place guidance for U.S. government personnel in areas including Puerto Vallarta and Guadalajara. In this article, ALG Vacations explains what current travel advisories mean for spring break travelers heading to Mexico.
The U.S. State Department evaluates Mexico state by state, not as a single destination, and advisory levels vary by region. Many major beach destinations, including Cancun, Riviera Maya, Tulum and Los Cabos, are currently under a Level 2 advisory, which encourages travelers to exercise increased caution. It does not discourage travel.
Part of the confusion stems from geography. Puerto Vallarta, on the Pacific coast, is roughly 1,300 miles from Cancun and the Riviera Maya on the Caribbean side, about the distance between New York and Miami. Because advisories are assigned state by state, developments in one region do not automatically alter another.
In recent days, that uncertainty has translated into additional inquiries about whether specific resort areas are experiencing disruptions. U.S. Embassy security alerts issued this week indicate that temporary shelter-in-place guidance affecting Puerto Vallarta was lifted and that flight operations resumed. The advisory level for the Mexican state of Quintana Roo remains unchanged.
Some clients are asking about alternatives, advisors say, but many are continuing with their plans after reviewing official updates. Travel patterns often shift in response to breaking headlines, they add, before stabilizing as clearer information becomes available.
The State Department assigns travel advisories on a four-tier scale ranging from Level 1, exercise normal precautions, to Level 4, do not travel. While Level 2 encourages increased awareness, Level 3 and Level 4 carry stronger language discouraging or restricting travel.
Advisories are reviewed regularly and can be updated as conditions evolve. The State Department’s Mexico advisory page breaks down conditions by state, reflecting the country’s federal structure rather than issuing a single national designation. Travelers can also enroll in the State Department’s Smart Traveler Enrollment Program, which provides real-time security updates and allows U.S. officials to contact citizens in an emergency.
Embassy notices state that airports, hotels and tourism services in Quintana Roo are operating normally. Security conditions across Mexico vary widely by state, with some regions carrying higher advisories and others designated Level 1. Most destinations popular with U.S. travelers are currently classified as Level 2.
As spring break approaches, advisors say informed decision-making depends on reviewing the advisories assigned to a specific destination and monitoring official updates, rather than reacting to national headlines alone. Travel decisions ultimately depend on individual comfort levels, they add, but advisory levels are assigned regionally and should be evaluated accordingly.
Photo courtesy of Shutterstock
SOURCE:
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
Community
McDonald’s First Job Confessional Turns Career Stories Into Free Meal Opportunity
McDonald’s is launching First Job Confessional, a campaign inviting fans to share first job stories for a chance to receive a $15 gift card in select cities.
First Job Confessional
McDonald’s is putting first jobs in the spotlight with a new campaign that asks fans to share the real-world skills they gained early in their working lives. Launched on National Employee Appreciation Day, the brand’s First Job Confessional invites people to reflect on how those first roles helped shape their careers — and, in some cases, earn a free meal in the process.
The campaign is built around a simple idea: first jobs often teach lasting skills that deserve more recognition. Whether someone learned problem-solving while babysitting, communication during a lunch rush, or teamwork behind a counter, McDonald’s is framing those experiences as valuable career foundations. The company says those are the same kinds of skills employers continue to prioritize as workplace demands evolve.
How the First Job Confessional Works
In select cities, McDonald’s is setting up confessional booths designed to look like ordering kiosks. But instead of placing a meal order, participants can record a story about their first job and the skills they picked up along the way. Those who take part in person will have the opportunity to receive a $15 McDonald’s gift card, while supplies last.
Fans who cannot attend in person can still join online by posting their stories using #FirstJobConfessional. McDonald’s says selected videos may also be featured on its YouTube channel, extending the campaign beyond the live events.
External Related Links
- McDonald’s corporate article: McDonald’s is Asking Fans to Get Real About Their First Job Skills in Exchange for Free Meals
- McDonald’s 1 in 8: First Job Confessional
- McDonald’s 1 in 8 home page
- Marketing Dive coverage of the campaign
- Parade coverage of the First Job Confessional tour
Source Links
- Original PRNewswire press release from McDonald’s USA, LLC
- McDonald’s official corporate story
- McDonald’s 1 in 8 First Job Confessional page
- McDonald’s 1 in 8 official website
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/the-bridge
