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ACTIVATE BRINGS A UNIQUE FUSION OF PHYSICAL ACTIVITY AND DIGITAL GAMING TO AMERICAN DREAM

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BERGEN COUNTY, N.J., July 28, 2023 /PRNewswire/ — Continuing its rapid growth across the United States,  Activate–the indoor, interactive gaming experience–is excited to announce the opening of its first location on the East Coast, located within American Dream, expanding the entertainment and retail destination’s lineup of world-class attractions. Activate – New Jersey (American Dream) will celebrate its official grand opening on August 3, 2023, but is now open with limited hours for its soft opening period from July 28 to August 2, with 10 percent of sales during such period being donated to Activate’s national charity of choice, Best Buddies.

Activate New Jersey American Dream opens this summer
Activate New Jersey (American Dream) opens this summer and includes hundreds of way to play with friends and family, including popular game Mega Grid.

Activate offers a fun-filled experience for individuals, families, and groups seeking a new form of entertainment. A range of exciting high-tech activities tests physical and mental agility across a variety of real-life challenges, where gamers put their strategy and teamwork skills to use. Once inside, players have the option to choose from hundreds of combinations of games and difficulty levels, each lasting one to three minutes. Electronic wristbands track scores and progress, making Activate ideal for a casual night out with friends and family, or intense competition.

“Activate is known as a destination for fun and adventure, and we are thrilled to bring this to American Dream,” notes Bryce Anderson, Co-Owner of Activate. “Our new American Dream location is the perfect place for us to open our East Coast flagship. Activate boasts state-of-the-art technology and equipment. Visitors can expect an immersive, thrilling experience that will leave them wanting to return.”

Activate – New Jersey (American Dream) proudly unveils its sixth location in the USA, spanning 5,600 square feet and boasting 9 engaging game rooms. Among the most popular games is Grid, an interactive experience with 256 pressure-sensitive, color-changing tiles that challenge players to step on or avoid specific tiles to complete each round. Mega Grid, double the size of Grid, tests gamers’ quick thinking as they race to the right spot and freeze into statues at the perfect moment. New at the New Jersey location, Activate is introducing the latest game room, Strike, an innovative evolution of the fan-favorite Arena room. During their 50 minutes of playing time, guests enjoy the flexibility to explore all game rooms available during their visit, and are not tied to just one play style.

“We’re thrilled to add Activate to the growing list of unique experiences at American Dream,” said Don Ghermezian, American Dream’s CEO. “American Dream is constantly evolving its entertainment lineup to delight our multi-generational audience. This innovative concept that combines digital and sport-style games is truly the next evolution in attractions and will be an outstanding option for our guests.”

Activate – New Jersey (American Dream) is located in Court A, Level 1 by the Main Stage and will be open Sunday through Thursday from 10:00 a.m. – 10:00 p.m., and Friday and Saturday from 10:00 a.m. – 11:00 p.m, starting Friday, August 3. Ticket prices are $24.99 each and give access to the full facility for 50 minutes of playing time. Appointments can be booked in advance online at activate.games/newjersey or by calling (201) 636-7588.

Walk-ins are welcome upon availability. Activate requires a ticketed adult accompanying children 10 years old and under. For children between the ages of 11-13, an adult must be present at the facility throughout the gaming experience but does not need to be ticketed.

In addition to American Dream, Activate has five locations in the United States including Gatlinburg, Tennessee; Louisville, Kentucky; Lexington, Kentucky; Plano, Texas; and Oakbrook, IL, with additional locations opening in Houston, Texas, Birmingham, Alabama, and Atlanta, Georgia later this year.

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Activate Games will be the latest addition to American Dream’s world-class lineup of indoor attractions, which include DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, The Escape Game, Dream Wheel, and exciting attractions coming soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy.

For more information about Activate and to purchase tickets, please visit www.activate.games/newjersey.

ABOUT ACTIVATE 

Founded in 2019, Activate is a state-of-the-art gaming facility with locations across the United States and Canada. Each Activate location offers a variety of unique gaming rooms for players to compete, earn stars and track achievements. Activate combines physical activity and gaming to create an immersive experience as part of a healthy lifestyle. To learn more about Activate, please visit www.activate.games.

Follow Activate Games on Facebook at https://www.facebook.com/activategames/, Instagram at https://www.instagram.com/activategames/ and TikTok at https://www.tiktok.com/@activategames

ABOUT AMERICAN DREAM

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American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys”R”Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.  

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.   

SOURCE Activate

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Entertainment

Peyton Manning and Eli Manning Face Off Live at Super Bowl LIX in FanDuel’s “Kick of Destiny 3” Campaign

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FanDuel customers can make a free pick in the FanDuel Sportsbook app on which Manning they think will win a live field goal competition for a chance to win a share of $10 million in Bonus Bets

NEW YORK /PRNewswire/ — FanDuel, North America’s premier online gaming company and an Official Sports Betting Partner of the National Football League, announced that Peyton Manning and Eli Manning, both two-time Super Bowl Champions, will compete head-to-head on Super Bowl Sunday for the first time in their legendary careers as they face off at Super Bowl LIX in the next installment of the Kick of Destiny. In FanDuel’s “Kick of Destiny 3,” the Manning brothers will have to win with their legs instead of their arms in a kicking competition where they will both attempt field goals live in New Orleans on Super Bowl Sunday.

The first ad spot from the “Kick of Destiny 3” campaign opens with the unexpected revelation that, deep down, Eli always wanted to be a kicker.

The live kicking competition will take place in the 3pm ET hour of the FOX Super Bowl Pregame Show and begin with each Manning attempting a 25-yard field goal to win the Kick of Destiny 3. If there is no winner after the initial kicks, the Mannings will get additional attempts. If a tiebreaker is needed after three rounds, the kicker who kicked it closest to the center target on the net in the last round will be declared the winner. FanDuel is offering customers the opportunity to make a free pick on which Manning they think will win through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10 million in Bonus Bets.

“With the Kick of Destiny, we set out to make FanDuel a part of Super Bowl Sunday,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd. “For year three, we’re raising the stakes by introducing a rivalry and a head-to-head Kick of Destiny competition. Peyton & Eli Manning will make history by competing against each other live for the first time in Super Bowl history. May the best Manning win!”

The first ad spot from the “Kick of Destiny 3” campaign opens with the unexpected revelation that, deep down, Eli always wanted to be a kicker. Making this dream a reality is why he is doing “Kick of Destiny 3.” Once Peyton finds out about this dream, he wants in and is determined to beat Eli. The integrated campaign will follow both Mannings as they prepare for the competition and culminates with the live, sudden-death field goal competition on Super Bowl Sunday.

“The Kick of Destiny is becoming a great Super Bowl Sunday tradition, and I’m feeling really good about my chances to get the win,” said Eli Manning. “I look forward to celebrating with everyone in America who picks me to beat Peyton.”

“Eli and I have always been competitive, and this is going to be a fun way to challenge each other in a completely different way,” said Peyton Manning. “I’ve been studying film of great kickers and training hard to make sure I bring home the win for everyone in America who picks me to beat Eli.”

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In addition to the live kick during the FOX Super Bowl Pregame Show, fans will also be able to experience the Kick of Destiny through two TV spots in the game. These ads will feature recap footage of the Mannings’ kicking contest edited into a celebration that showcases whether fans who picked Team Peyton or Team Eli won the $10 million in Bonus Bets. 

Fans can track the Mannings as they prepare for the “Kick of Destiny 3” by following @FanDuel and @FDSportsbook on X, Instagram and TikTok, subscribing on YouTube at YouTube.com/FanDuel and following #KickofDestiny on X for the latest updates. New and existing FanDuel customers can make their free pick on which Manning brother they think will win in the Sportsbook app ahead of the Super Bowl. More information can be found at www.FanDuel.com/kickofdestiny.

FanDuel Group KV Layout PR
Peyton Manning and Eli Manning will compete head-to-head on Super Bowl Sunday as they face off at Super Bowl LIX in FanDuel’s “Kick of Destiny 3.”

About FanDuel Group

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America’s #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). 

SOURCE FanDuel Group


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Foodie News

Sensei Debuts World’s Largest Autonomous Supermarket at NRF 2025

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Sensei introduces a new customer experience with democratic entry, simplified real-time basket checkout, discrepancy detection and streamlining the grocery experience for customers.

NEW YORK /PRNewswire/ — Sensei (https://www.sensei.tech/), a global leader in autonomous retail technology, is proud to announce the official debut of its groundbreaking autonomous supermarket at NRF 2025: Retail’s Big Show, taking place in New York City from January 12-14. Sensei introduces real-time basket technology and an autonomous experience with assisted sales; transforming customer convenience and operational efficiency.

Sensei’s technology goes beyond eliminating checkout lines – it enhances the entire shopping journey while providing retailers with invaluable real-time data to optimize their operations,” said Vasco Portugal, CEO and Co-Founder of Sensei. “We’re excited to bring this transformative solution to larger scale supermarkets and challenge the retail industry with what’s possible.

At NRF 2025, Sensei will showcase a live demo of its autonomous store concept at Booth 117 in the FoodService Innovation Zone. Attendees will experience firsthand how Sensei’s technology creates a seamless shopping experience, combining:

  • Autonomous Grocery Solutions: Consumers grab items like cereal, milk, or pasta, and their virtual basket updates in real-time.
  • Assisted Sales Integration: Retailers can redeploy staff from checkout lines to high-value roles, such as supporting bakery or deli operations.
  • Smart Integration: Automated systems like coffee machines can be seamlessly incorporated into the autonomous ecosystem.

Pioneering Retail Innovation
Sensei’s proprietary AI technology combines computer vision, machine learning and sensors to achieve 99% accuracy in tracking consumer interactions with products, a significant improvement over existing autonomous solutions. Shoppers enjoy transparency, as purchases are displayed in real-time, eliminating the friction of scanning and lines.

Exclusive Launch Announcement
Sensei’s presence at NRF coincides with the launch of its 1,200+ square-meter autonomous supermarket in Portugal, in partnership with MC (Sonae Group), the country’s leading grocery retailer. This groundbreaking achievement sets a new benchmark for large-scale autonomous retail environments. Store features include:

  • Democratic Entry: No app, card, or registration is required to enter the store. The entry is open as in any regular supermarket.
  • Diverse and Comprehensive Assortment: The store offers a range of products similar to a traditional supermarket, including solutions like weighable fruits and vegetables, a fish market with service, and bakery and pastry options sold in bulk.
  • Simplified Checkout: Thanks to “real-time basket” technology, customers don’t need to scan products. At checkout, items automatically appear on the screen for confirmation, eliminating the need to remove products from bags or carts.
  • Discrepancy Detection: The technology identifies discrepancies between what the customer picked up (e.g., fruits and vegetables) and what was actually weighted, ensuring greater control and accuracy throughout the shopping journey.

This innovative retail environment integrates AI-powered computer vision, shelf sensors, and real-time inventory tracking to provide unparalleled accuracy and convenience for consumers while delivering valuable behavioral insights and operational efficiencies for retailers.

Visit Sensei at NRF 2025
Sensei will host autonomous store demo at its booth (#117) in the FoodService Innovation Zone at NRF 2025. Explore how autonomous solutions can revolutionize grocery stores, convenience stores, and beyond.

About Sensei
Sensei is the leading European provider of autonomous retail technology, a pioneer in the industry, it was the first technology company to open fully autonomous stores in Europe, Latin America and Brazil. Through an advanced infrastructure that combines AI, computer vision, and sensor fusion, Sensei builds experiences that make shopping more intuitive and generate unprecedented store metrics and performance insights for businesses. www.sensei.tech

SOURCE Sensei Tech

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Child Health

Sesame Workshop and NewYork-Presbyterian Join Forces to Champion Children’s Health

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The two organizations will partner to foster healthy habits in young children and their families by offering free resources and videos and “Sesamatized” spaces

Sesame Workshop,

NEW YORK /PRNewswire/ — Today, Sesame Workshop, the global impact nonprofit behind Sesame Street, and NewYork-Presbyterian announced a partnership to improve health outcomes for young children by supporting their physical and emotional well-being through joyful learning moments engaging parents, caregivers, and community providers. Sesame Workshop is collaborating with NewYork-Presbyterian’s physicians and community partners on a social impact and mass media campaign featuring videos, educational materials, and “Sesamatized” physical spaces, to promote children’s health.

The partnership is launching with a six-part video series titled “Ask a Doctor,” featuring Sesame Street Muppets and NewYork-Presbyterian physicians. The videos are designed to educate and empower parents and caregivers on how to help young children stay healthy. They will cover topics including how to develop healthy sleep habits, deal with food allergies, and prepare for wellness visits. The series can be found on Sesame Workshop’s YouTube channel and will be available on NewYork-Presbyterian’s internal patient entertainment system.

“We are delighted to partner with NewYork-Presbyterian in our shared commitment to equity and health justice,” said Jeanette Betancourt, Ed.D., Senior Vice President of U.S. Social Impact at Sesame Workshop. “Our collaboration allows us to combine our expertise in healthcare, child development, and family and community engagement to make an impactful difference in the lives of those who need it most. In fostering healthy practices, especially in the early years, in ways that incorporate the perspectives and needs of parents and caregivers along with their community support networks, we are all working together to pave the way for a healthier, more equitable future.”

“We are thrilled to work with Sesame Workshop to empower parents and caregivers with important health information and meet families where they are,” said Dr. Deepa Kumaraiah, Senior Vice President and Chief Medical Officer of NewYork-Presbyterian. “Through fun learning moments that support the health and well-being of young people in our communities, we can help reduce health disparities and work toward health justice.”

A key focus of the partnership is a collaboration between Sesame Workshop and NewYork-Presbyterian’s neighboring community partners. Sesame Workshop will create educational materials with input from the children and caregivers in the communities NewYork-Presbyterian serves. Among the resources that will be available are bilingual Muppet videos, storybooks, parent guides, and activity books. “Sesamatized” physical spaces including décor featuring Sesame Street Muppets will open in the second half of 2025. The materials will be available where children and their families are, including community centers and NewYork-Presbyterian’s hospitals and clinics.

Additionally, two videos, featuring Elmo, Gabrielle, and other Sesame Street friends, that celebrate everyone of all hair and fur types complement NewYork-Presbyterian’s Dalio Center for Health Justice’s Crown Hair Care program, an initiative to provide inclusive hair care kits for pediatric and obstetric patients with curly, coiled, or tightly textured hair. These are also featured on NewYork-Presbyterian’s patient entertainment system.

About Sesame Workshop 
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on InstagramTikTokFacebook, and X

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About NewYork-Presbyterian
NewYork-Presbyterian is one of the nation’s most comprehensive, integrated academic healthcare systems, encompassing 10 hospitals across the Greater New York area, nearly 200 primary and specialty care clinics and medical groups, and an array of telemedicine services.

A leader in medical education, NewYork-Presbyterian Hospital is affiliated with two renowned medical schools, Weill Cornell Medicine and Columbia University Vagelos College of Physicians and Surgeons. This collaboration means patients have access to the country’s leading physicians, the full range of medical specialties, latest innovations in care, and research that is developing cures and saving lives.

Founded 250 years ago, NewYork-Presbyterian Hospital has a long legacy of medical breakthroughs and innovation, from the invention of the Pap test to pioneering the groundbreaking heart valve replacement procedure called TAVR.

NewYork-Presbyterian’s 50,000 employees and affiliated physicians are dedicated to providing the highest quality, most compassionate care to New Yorkers and patients from across the country and around the world.

For more information, visit www.nyp.org and find us on Facebook, Instagram, YouTube, LinkedIn, and Pinterest.

SOURCE NewYork-Presbyterian

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