BELLEMINT IS A NEXT-GEN, MOBILE FASHION STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING

LOS ANGELES /PRNewswire/ — Revolve Group (RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, through its partnership with Muus Collective, Inc. and Griffin Gaming Partners, has launched mobile fashion game BELLEMINT in the U.S. This advanced fashion styling game integrates the renowned brand portfolios of REVOLVE and FWRD into an immersive shopping experience. As BELLEMINT‘s exclusive retail partner, REVOLVE is expanding its digital presence, offering a distinctive blend of virtual and real-world fashion, designed to deepen customer engagement and expand its reach to new audiences.

In BELLEMINT, players (known as Stylists) explore REVOLVE‘s latest collections from popular brands, including A.L.C., Andrea Iyamah, Bronx and Banco, Hemant and Nandita, Maria Lucia Hohan, Rococo Sand, and others in an interactive digital format, providing an innovative channel for style inspiration and direct purchasing. Stylists tap into self-expression by creating looks, customizing digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participating in daily styling challenges. They can connect with other stylists through voting on their looks and can follow and friend others who inspire them. As players earn their first promotion to a new stylist level in BELLEMINT, they unlock a limited-time 20% discount to shop on REVOLVE, seamlessly connecting virtual achievements with real-world rewards. This promotion-based reward system encourages players to continue refining their styling skills while engaging with REVOLVE and FWRD collections. Future updates will further integrate loyalty benefits, offering even more real-world incentives through gameplay.

What differentiates BELLEMINT is its seamless integration with the REVOLVE e-commerce platform, merging the virtual world with the real world to offer customers an aspirational, engaging, and personalized shopping experience. By tapping into the gaming world through a sophisticated and stylized platform, BELLEMINT supports REVOLVE‘s commitment to providing exclusive, interactive experiences that foster customer loyalty and drive innovation in retail.

“BELLEMINT offers an immersive and aspirational shopping journey that seamlessly merges virtual fashion with real-world trends,” said Sarah Fuchs, Co-Founder, Co-CEO, and Chair of Muus Collective. “Our initial regional launches in Canada, Australia, and New Zealand revealed a highly engaged audience that embraces self-expression and spends an average of 30 minutes a day styling, discovering, and shopping. With even more exciting features coming soon, we’re thrilled to introduce this experience to the U.S. audience—REVOLVE‘s primary market—and can’t wait to see how they unlock and embrace their perfect digital and IRL wardrobes.”

“The launch of BELLEMINT marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives. At REVOLVE, we’re committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we’re elevating our brand presence with the potential to drive measurable growth for REVOLVE and FWRD. – Michael Mente, Co-Founder and Co-CEO, REVOLVE Group Inc.

“REVOLVE and Muus designed BELLEMINT to be a digital runway for players to discover and shop curated fashion — and for brand partners to market their products to a tailored audience,” said Emily Wang, Partner and COO at Griffin Gaming Partners. “The game serves as a new medium for brands to boost product discovery and brand loyalty organically, with players repeatedly engaging with digital clothing and accessories to win outfit styling challenges. Players enter and vote on challenges as a creative form of self-expression, all the while delighting in fashion inspiration and adding real-world outfits to their cart from their favorite in-game stylists and the game’s user-generated social feed.”  

“BELLEMINT is a gamified platform where creativity meets the fashion and beauty our players love, offering a unique experience they won’t find anywhere else,” said Amber Bezahler, Co-Founder and Co-CEO of Muus Collective. “We are proud to provide an inclusive experience with an unparalleled range of skin tones, hair textures, and body sizes—seamlessly aligned with REVOLVE‘s ethos. Together, we’re setting a new standard for diversity and representation in fashion gaming.”

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To learn more, visit https://bellemint.com/, watch the trailer on YouTube https://www.youtube.com/watch?v=qk3n4_YShqc and download the game on iOS and Android – https://bellemint.sng.link/Dp7nc/vfvd/f5t4. Media library can be found here.

Media Contact:
REVOLVE@walkerdrawas.com

Media Contact for Muus Collective, Inc.
amanda@muuscollective.com

About Revolve Group, Inc.

Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.

We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.

About Muus Collective, Inc.

Muus Collective is an entertainment studio building community-driven, fashion-forward experiences across mobile games and e-commerce. The studio’s debut mobile fashion game, BELLEMINT, empowers players to discover inspiration, style unique looks, and share their creativity. BELLEMINT is now available for download on the App Store and Google Play. Follow the Collective at http://www.muuscollective.com.

About Griffin Gaming Partners

Griffin Gaming Partners (“GGP”) is a leading venture capital firm, focused on the global gaming market, with over $1.3 billion in assets under management. GGP invests in seed through growth stages at the intersection of content, infrastructure, social platforms, and game-related companies.

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SOURCE Revolve Group, Inc.

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Calling all pickleball enthusiasts! We have an exciting announcement that will pique your interest. The People of Pickleball podcast is gearing up for an upcoming episode that you won’t want to miss. Hosted by the charismatic Mike Sleeves Sliwa, this podcast is your gateway to captivating conversations with pickleball enthusiasts from around the world. In the upcoming episode, Mike Sleeves will be joined by game developer Frank Adler, co-owner of SantaBarbara.com, to discuss his latest creation that’s taking the pickleball community by storm – Pickle Everything!

Pickle Everything: The Ultimate Word Association Game for Pickleball Enthusiasts – Sleeve’s Senior Pickleball Report!

Unveiling Pickle Everything:

Get ready to dive into the world of Pickle Everything, a thrilling word association game designed specifically for pickleball enthusiasts. During the interview, Frank Adler will share insights into the game’s conception, its unique mechanics, and the inspiration behind its creation. Learn how Pickle Everything brings together the joy of language and the excitement of pickleball, fostering a deep connection with the sport and expanding your pickleball vocabulary.

People of Pickleball Podcast:

Hosted by Mike Sleeves Sliwa, the People of Pickleball podcast is a must-listen for pickleball lovers. Tune in to gain valuable insights, hear personal stories, and connect with fellow enthusiasts who share your passion for the sport. Explore the fascinating journey of game developer Frank Adler as he discusses Pickle Everything and its profound impact on the pickleball community.

Stay Updated with Sleeve’s Senior Pickleball Report:

To keep up with the latest episodes and news about the People of Pickleball podcast, be sure to check out Sleeve’s Senior Pickleball Report. Hosted by Mike Sleeves Sliwa himself, this report provides a wealth of information on all things pickleball-related. Stay tuned for updates, interviews, and exciting discussions that will keep your pickleball journey thriving.

Mark your calendars and set a reminder for the upcoming People of Pickleball podcast episode featuring the fascinating conversation between Mike Sleeves Sliwa and Frank Adler. Join us as we explore Pickle Everything and embrace the fusion of language and pickleball. Don’t forget to stay updated with Sleeve’s Senior Pickleball Report for the latest episodes and news about the world of pickleball. Get ready to broaden your pickleball knowledge, stay in the loop, and immerse yourself in the delightful world of Pickle Everything!

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Describing the paddle as a game-changer, Sliwa went as far as suggesting that the sport itself should consider rebranding to “Wickleball” in honor of this groundbreaking equipment. With a low price tag that won’t leave your wallet in a pickle, the Wickle Elite 1 promises to elevate your pickleball experience without breaking the bank.

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Today, I want to dive into a topic that’s been buzzing around the gaming community since PC Gamer dropped the news about California’s new law (AB 2426) concerning digital ownership. As a lifelong gamer and someone who has always been a bit skeptical about the concept of “buying” digital games, this new legislation hits home for me.

Cautionary Tale for the Gaming Community

First, let’s break down what this law entails. Starting in 2025, retailers in California will be prohibited from using terms like “buy” or “purchase” when it comes to digital goods—think video games, movies, and e-books—unless they issue a clear warning that these products can be taken away at any moment. The law aims to clarify that “ownership” of digital items is not the same as owning a physical product.

Honestly, my first reaction to this was a mix of relief and frustration. Relief because, finally, someone is calling out the elephant in the room: when we buy digital games, we’re not truly buying them, are we? We’re essentially licensing them. Frustration, on the other hand, stems from the fact that it took this long for lawmakers to recognize this issue, especially after high-profile incidents involving companies like Sony and Ubisoft.

Let’s talk about the impetus for this law. It all started when Sony announced the removal of certain content from the PlayStation Store due to expiring licenses. Players who had “bought” these digital shows suddenly found themselves locked out of content they thought they owned. Sony eventually reversed its decision, but the damage was done, and Assemblymember Jacqui Irwin decided it was time to step in.

Then came Ubisoft’s decision to pull the plug on The Crew, a racing game that became unplayable when its online servers were taken offline. Imagine investing your time and money into a game only to find out that you can’t even play the single-player mode anymore. It’s a stark reminder of how fragile our digital ownership really is.

The law itself might be dense and legalistic, but the implications are clear. It’s about time we start viewing digital purchases with a more critical lens. Sure, you can still play your games as long as the servers are up, but once those go down, what happens? You’re left with a beautiful box art in your library, but it’s just an empty shell.

The requirement for sellers to provide a warning or seek an “affirmative acknowledgment” from buyers seems like a step in the right direction. Yet, it feels more like a band-aid solution rather than a comprehensive fix. The real kicker for me is the provision that allows for a “permanent offline download” option. That’s what we need! A way to ensure that even if the digital landscape shifts, our ability to play isn’t stripped away overnight.

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As gamers, we’ve been conditioned to accept the “always-online” model, but should we? This law is a wake-up call that reminds us to demand more from the companies we support. If I’m paying for a game, I want the assurance that I can keep playing it, regardless of server availability.

In conclusion, while California’s new law is a significant step forward in recognizing the nuances of digital ownership, it also highlights the ongoing battle between consumers and corporations. As we move toward an increasingly digital future, it’s crucial that we stay informed and advocate for our rights as gamers. After all, we deserve to know what we’re really “buying” when we hit that purchase button.

What are your thoughts on this new law? Do you feel more empowered as a consumer, or are you still worried about the future of digital gaming? Let’s chat in the comments!

Happy gaming, and remember to always read the fine print!

PC Gamer Article: New California law inspired by Ubisoft and Sony requires retailers to warn consumers that the digital games they buy can be taken away at any time

https://www.pcgamer.com/gaming-industry/new-california-law-inspired-by-ubisoft-and-sony-requires-retailers-to-warn-consumers-that-the-digital-games-they-buy-can-be-taken-away-at-any-time

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

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