In a delightful fusion of cinematic artistry and whiskey craftsmanship, Redbreast Irish Whiskey has announced its partnership with acclaimed Irish actor Andrew Scott and the prestigious SXSW Film & TV Festival to launch ‘Redbreast Unhidden.’ This ambitious initiative aims to celebrate and showcase the hidden gems within the film industry, providing talented filmmakers with a platform to shine and audiences with a chance to discover unique stories.

A New Era for Film and Whiskeys

The ‘Redbreast Unhidden’ campaign marks an exciting chapter in Redbreast’s new global initiative, ‘Quite the Find,’ which emphasizes the joy of discovery. Just as the first sip of Redbreast reveals a complex tapestry of flavors, this partnership seeks to uncover extraordinary films that might otherwise fly under the radar. The campaign is a testament to both the art of filmmaking and the tradition of whiskey-making that Redbreast has perfected over the last century.

Nodjame Fouad, CEO of Irish Distillers, expressed the essence of this collaboration beautifully when he said, “We invite whiskey enthusiasts and newcomers on a journey that celebrates craftsmanship, character, and complexity in the creative worlds of whiskey and film.” Redbreast’s rich and complex profiles perfectly mirror the multifaceted stories told by independent filmmakers, making this partnership a match made in creative heaven.

Handpicked by Talent: The Short Films Selection

At the heart of ‘Redbreast Unhidden’ lies an exciting selection of six short films that exemplify the spirit of this initiative. Curated by Andrew Scott, the films span a variety of genres, reflecting themes of authenticity, resilience, and discovery. Here’s a glimpse at the exceptional works that will be showcased at SXSW:

1. One Day This Kid by Alexander Farah
2. Entre Tormentas by Frank Zayas
3. Nervous Energy by Eve Lui
4. Sweetbriar by Danny Rivera
5. Brief Somebodies by Andy Reid
6. I’m The Most Racist Person I Know by Leela Varghese

Each film captures a unique perspective, ranging from poignant dramas to clever comedies, inviting audiences to engage with pressing societal themes like identity, familial love, and personal struggles.

Celebrating Emerging Voices with the ‘Redbreast Unhidden Award’

The collaboration doesn’t stop at showcasing remarkable films; it also aims to uplift emerging voices in the industry. At this year’s SXSW Film & TV Festival, the inaugural ‘Redbreast Unhidden Award’ will be presented. One deserving filmmaker will be honored with a financial award, providing them the support needed to pursue their artistic vision. Andrew Scott himself will participate in selecting the winner, embodying the initiative’s aim to nurture the next generation of creators.

An Invitation to Experience Cinema Like Never Before

From March 11 to 13, 2025, Redbreast will host a series of immersive events at SXSW, inviting attendees to enjoy curated film screenings and explore a hidden speakeasy cinema-inspired bar. For those unable to attend the festival in Austin, fear not! Redbreast is also bringing the spirit of SXSW to major cities across the globe with exclusive film and cocktail experiences, allowing fans to uncover hidden gems from the comfort of their local community.

As Francis Román, Senior Film & TV Programming Manager at SXSW, aptly put it, “The beauty of programming is finding those hidden gems.”

Join the Adventure

The ‘Redbreast Unhidden’ platform opens up a world of discovery for film lovers and whiskey aficionados alike. Whether you’re a long-time fan of independent cinema or new to the scene, this initiative encourages exploration and appreciation for the artistry behind the camera.

To dive deeper into this collaboration, discover the films being showcased, and stay updated on local events, head to Redbreast’s SXSW page and follow @RedbreastUS on social media.

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So, pour yourself a glass of Redbreast, sit back, and prepare to embark on a cinematic journey that will surely reveal stories worth discovering! Cheers to celebrating creativity and the joy of the unexpected!

Follow Redbreast on social:
Instagram @RedbreastUS
Facebook @RedbreastSinglePotStill  

About Irish Distillers

Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits and wines. Led by Jameson, our brands are driving the success of Irish whiskey globally. Jameson is the world’s bestselling and most awarded Irish whiskey, a top 3 selling international whiskey brand and a top 10 international spirits brand, achieving +1% net sales growth globally in FY24. Our brands are exported to 130+ markets around the world.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son, and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network.

In 2025, Midleton Distillery celebrates 200 years of distilling excellence by unveiling stories from the Irish Distillers archives and hosting a series of special whiskey launches and events.

We employ over 800 people across our operations in Cork, Dublin and Northern Ireland.

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About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

SOURCE Redbreast Irish Whiskey

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

Energy Transition Expo

• From 5^th to 7^th March, at Italian Exhibition Group’s Rimini Expo Centre, about 35% international exhibitor brands and over 250 top buyers and delegations from 48 countries expected
• The event consolidates its role as a key international player thanks to the support of the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency, collaboration with over 40 foreign associations and a worldwide network of agents

RIMINI, Italy /PRNewswire/ — Over 1,000 exhibitors in over 90,000 square metres of exhibition area and 20 halls for KEY-The Energy Transition Expo, Italian Exhibition Group’s energy transition and efficiency event, a reference point in Europe, Africa and the Mediterranean basin, from 5^th to 7^th March at Rimini Expo Centre in Italy. KEY is set to be the largest and most international edition ever.

Peraboni, Astolfi and Previati comment:

“With over 250 top buyers and delegations from 48 countries,” says Corrado Peraboni, CEO IEG, “and North Africa, the Middle East, the Balkans and Eastern Europe among the most represented geographical areas, the upcoming edition is growing strongly on the international front. Moreover, the number of exhibitors, up 20% compared to 2024, will see 35% arriving from abroad.“

Alessandra Astolfi, Global Exhibition Manager at IEG, adds, “The event therefore consolidates its role as a reference network for the global energy transition and efficiency community thanks to the support of the Ministry of Foreign Affairs and International Cooperation (MAECI), the Italian Trade Agency, and collaboration with over 40 of the sector’s leading foreign associations and the network of agents throughout the world.”  

“The extraordinary ability of KEY to unite the sector’s major players during the three days of the Rimini event,” says IEG Exhibition Manager Christian Previati, “favours the encounter, confrontation and dialogue with the institutions and aims to create a system and contribute to speeding up the decarbonisation process.”

The programme of events, organised by the Technical-Scientific Committee, chaired by Professor Gianni Silvestrini, is also international in scope and will include, among the others, the German-Italian Energy Talk on the importance of green hydrogen, organised by ITKAM-Italian Chamber of Commerce for Germany and Deutsche Messe AG; Accelerating sustainable electrification: the key to economic and social development on the African continent by the RES4Africa Foundation, and Decarbonising Italy’s Electricity by Ibesa.

The full programme on the link

Minnita Daniel-Cox, University of Dayton

Paul Laurence Dunbar was only 33 years old when he died in 1906.

In his short yet prolific life, Dunbar used folk dialect to give voice and dignity to the experience of Black Americans at the turn of the 20th century. He was the first Black American to make a living as a writer and was seminal in the start of the New Negro Movement and Harlem Renaissance.

Dunbar also penned one of the most iconic phrases in Black literature – “I know why the caged bird sings” – his poem “Sympathy.”

“… When his wing is bruised and his bosom sore, When he beats his bars and he would be free; It is not a carol of joy or glee, But a prayer that he sends from his heart’s deep core, But a plea, that upward to Heaven he flings – I know why the caged bird sings!”

Published in 1899, “Sympathy” inspired acclaimed Black writer and activist Maya Angelou to use Dunbar’s line as the title of her seminal autobiography.

But Dunbar’s artistic legacy is often overlooked. This, despite the fact that his work influenced a number of other great African American literary giants, including Langston Hughes, Nikki Giovanni, James Weldon Johnson, Zora Neale Hurston and Margaret Walker.

In a very real sense, Dunbar is your favorite poet’s favorite poet.

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A blooming life of writing

Born on June 27, 1872, to two formerly enslaved people from Kentucky, Dunbar was raised by his mother, and they eventually settled in Dayton, Ohio.

While there, Dunbar attended the integrated Dayton Central High School. An exceptional writer, Dunbar was the only Black student in his class and became editor-in-chief of the high school newspaper as well as a member of the literary and drama clubs and debating society.

He also became friends with a white classmate who, with his brother, would later invent the airplane – Orville Wright.

The two knew each other well.

Their friendship led to business as the Wright brothers, who owned a printing press, were the first to print Dunbar’s writings, including the newspaper Dunbar started and edited, the Dayton Tattler, the first Black newspaper in that city.

After high school, the lives of Dunbar and Wright took different turns.

Unable to find consistent pay for his writing, Dunbar worked a variety of jobs, including as a janitor in one downtown Dayton office building and as an elevator operator in another. Not one to miss a business opportunity, the 20-year-old Dunbar sold his first book of poetry, “Oak and Ivy,” to passengers he met on the elevator.

He found another such job after he moved to Washington, D.C., and worked stacking shelves at the Library of Congress. According to his wife, Alice Dunbar, an accomplished writer in her own right, it was there that her husband began to think about a caged bird.

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“… The torrid sun poured its rays down into the courtyard of the library and heated the iron grilling of the book stacks until they were like prison bars in more senses than one,” Dunbar wrote. “The dry dust of the dry books … rasped sharply in his hot throat, and he understood how the bird felt when it beats its wings against its cage.”

Dunbar’s first break came when he was invited to recite his poems at the 1893 Worlds Fair, where he met Frederick Douglass, the famous abolitionist. Impressed, Douglass gave Dunbar a job and called him the “the most promising young colored man in America.”

Dunbar’s second break came three years later. On his 24th birthday, he received a glowing Harper’s Weekly review of his second book of poetry, “Majors and Minors,” from the prominent Ohio-raised literary critic William Dean Howells.

That review came with a mixed blessing. Howells’ praise of Dunbar’s use of dialect limited Dunbar’s ability to sell his other styles of writing.

But that same review helped catapult Dunbar to international acclaim.

His stardom didn’t last long, though.

Diagnosed with tuberculosis in 1900, Dunbar died from complications of the disease on Feb. 9, 1906.

But his work survives.

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Dunbar’s musical legacy

In all, Dunbar wrote 600 poems, 12 books of poetry, five novels, four volumes of short stories, essays, hundreds of newspaper articles and lyrics for musicals.

His poetry has been continuously set by composers, from his contemporaries to living composers still living today, including Carrie Jacobs Bond, John Carpenter, Harry Thacker Burleigh, William Bolcom and Zenobia Powell Perry.

Florence Price’s numerous settings of his texts include popular and advertisement music, while William Grant Still’s “Afro-American” symphony features spoken epigraphs of Dunbar poems before each movement.

Dunbar’s legacy in apparent not only in the concert hall, but on the theatrical stage as well.

Dunbar was librettist for an operetta by Samuel Coleridge Taylor, “Dream Lovers,” written specifically for Black singers.

Dunbar’s own extraordinary life became the subject for operas as composers Adolphus Hailstork, Richard Thompson, Steven Allen and Jeff Arwady composed works depicting Dunbar’s legacy.

The collaborations of Dunbar and Will Marion Cook produced the first examples of contemporary musical theater.

Without Paul’s contributions with “In Dahomey” and “Jes Lak White Fo’ks,” in my view there would be no “Hamilton,” the modern Broadway musical written by Lin-Manuel Miranda in 2015.

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‘We wear the mask’

Dunbar’s works celebrated all of humanity.

He turned the plantation tradition on its head by using dialect to not only offer critical social commentary, as in his poem “When Malindy Sings,” but also to portray oft-ignored humanity, as in “When Dey ‘Listed Colored Soldiers.”

Dunbar’s works provide historical snapshots into the everyday lives of working-class Black Americans.

None were as poignant as his poem “We Wear the Mask.”

“We wear the mask that grins and lies, It hides our cheeks and shades our eyes, This debt we pay to human guile; With torn and bleeding hearts we smile, And mouth with myriad subtleties.”

Minnita Daniel-Cox, Associate Professor of Music, University of Dayton

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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