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ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS ‘OKAY HYUNDAI’ TIKTOK CAMPAIGN

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QYOU’s collaboration with Culture Brands for Hyundai successfully engaged black TikTok influencers to drive consideration and excitement among African-American consumers for the brand’s award winning electric vehicle, the 2022 IONIQ 5

TORONTO and LOS ANGELES /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today that The Association of National Advertisers (ANA) presented the 2023 Driving Influence Award to QYOU Media, in partnership with Culture Brands, for Hyundai’s ‘Okay, Hyundai’ campaign during the Chicago Auto Show’s Media Preview. The annual award is given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. This year’s award highlighted campaigns with a special emphasis on reaching diverse audiences and communities, including women, BIPOC and LGBTQ consumers.

To launch the 2022 Hyundai IONIQ 5 and the 2023 Palisade SUV, the team embraced the brand’s award-winning OKAY Hyundai umbrella theme to deliver campaign-specific goals of expanded awareness, purchase consideration and audience engagement through culturally relevant content for Black consumers.

QYOU Media partnered up with Black creators and influencers to inspire users to take new adventures with two of its flagship vehicles –  IONIQ 5, an award-winning and game-changing electric vehicle that fits seamlessly into user’s everyday lifestyles, and the enhanced Palisade SUV.

QYOU Media, a media and entertainment company powered by the Creator Economy, identified 11 Black Creators and, together with Culture Brands, developed a two-phase digital influencer campaign. Together, they created a viral campaign for both the ultimate family vehicle and benefits of an electric lifestyle. Creating an interactive social media presence through TikTok, the wide-ranging digital video campaign featured AA communities’ top influencers, custom creative, in-house content production and content amplification.

“I want to thank the ANA and the Chicago Automobile Trade Association for recognizing the impact of this campaign,” said Glenn Ginsburg, President of QYOU Media. “It was an honor to recognize and celebrate authentic Black voices in a culturally relevant way alongside Culture Brands and Hyundai.  It was not only fun and exciting content to watch, but it generated view rates and engagements that surpassed our own high expectations.”

The campaign produced 1.5 million video views and 73,000 engagements for an overall engagement rate of 4.84 percent on TikTok. One of the main reasons to partner with influencers was to leverage their credibility with their audiences to generate purchase consideration for the vehicles and increase favorability for the Hyundai brand.

“The ANA is thrilled to present the 2023 Driving Influence Award to Hyundai for how they creatively engaged black TikTok influencers to reposition Hyundai in the eyes of African-American consumers as a sleek, trendy, futuristic vehicle,” said Leah Marshall, Senior Director, Influencer Marketing at the ANA.

Past Driving Influence Award recipients include Toyota (Family Trails), Mitsubishi (Kids Talk Safety), Hyundai (Santa Fe Launch), and Honda (Drive Your Fun).

For more information on the 2023 Chicago Auto Show, visit www.ChicagoAutoShow.com . For high resolution photos and b-roll, visit www.ChicagoAutoShow.com/media/online-newsroom-gallery.

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About the Chicago Auto Show

First staged in 1901, the Chicago Auto Show is the nation’s longest running auto exposition in North America. The show is produced by Chicagoland’s new-car dealer association, the Chicago Automobile Trade Association, which has staged the show since 1935. The 2023 public show is Feb. 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com .

About QYOU Media

One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we  power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month.  Experience our work at www.qyoumedia.comwww.theq.tv and www.theqyou.com and  www.chtrbox.com

Join our shareholder chat group on Telegram:  http://t.me/QYOUMedia

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE QYOU Media Inc.

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Consumer Corner

Tackling Auto Insurance Myths: Misconceptions Drivers Should Know Before Making Coverage Decisions

Misinformation about auto insurance can lead to poor decisions. Mercury Insurance highlights common myths, such as negotiable premiums and misconceptions about coverage. Understanding realities helps consumers make informed choices, enhancing their confidence in selecting the right insurance policy.

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(Family Features) Misinformation about auto insurance continues to circulate, leading many drivers to make decisions based on outdated or inaccurate assumptions.

“Even savvy drivers can be misled by insurance myths,” said Justin Yoshizawa, director of product management at Mercury Insurance. “Understanding what coverage actually does – and doesn’t – do can help people avoid unpleasant surprises after an accident.”

To help consumers stay informed, Mercury Insurance is sharing this lineup of auto insurance misconceptions that can affect coverage, cost and peace of mind – and the facts that stand in their place.

Myth No. 1: You Can Negotiate Your Auto Insurance Premium

Fact: Insurance rates aren’t like haggling for a car price. They’re calculated using approved rating formulas and risk models regulated by state insurance departments, so you can’t negotiate a lower rate directly with your carrier. What you can do is shop for discounts, adjust coverage levels or improve your risk profile to influence your premium.

Myth No. 2: You Don’t Need Medical Payments Coverage ifYou Have Health Insurance

Fact: Even if you carry health insurance, your auto policy’s medical payments or personal injury protection can still be valuable. These coverages may pay medical costs regardless of fault and can help cover expenses not covered by health insurance, including deductibles, co-pays, ambulance bills, lost wages and more, depending on state regulations.

Myth No. 3: Full Coverage Means You’re Covered for Everything

Fact: “Full coverage” is a common shorthand used to describe a policy that includes liability, comprehensive and collision coverage. Even with all three, coverage is still subject to limits, deductibles and exclusions, which means certain situations and expenses may not be covered unless additional protections are added.

Myth No. 4: All Insurance Companies are Basically the Same

Fact: Each insurer has different underwriting guidelines, risk models, discount structures, service levels and claims handling practices. Shopping only on price without comparing coverages and service reputation can lead to surprises when you need to file a claim.

Myth No. 5: A Not-At-Fault Accident Won’t Affect Your Rates

Fact: Even if you weren’t at fault, filing a claim can still influence your insurance score and possibly affect future pricing depending on your state and your carrier’s specific rating rules. Discuss the scenario with your agent before deciding whether or not to file.

Myth No. 6: New Cars are Always More Expensive to Insure

Fact: A new car often costs more to insure than an older one, but this isn’t automatic. A new vehicle with high-end safety features or strong crash-worthiness and theft-deterrent systems may be less expensive to insure than a different used model with poor safety ratings or costly repair costs.

Myth No. 7: Insurance Automatically Pays for a Rental After an Accident

Fact: Rental car reimbursement is an optional add-on. Unless you specifically select rental reimbursement coverage, your auto policy won’t pay for a temporary vehicle while yours is being repaired.

Myth No. 8: If Your Car is Totaled, Insurance Pays Off Your Loan or Lease

Fact: Car insurance settlement is based on the vehicle’s actual cash value at the time of loss, not what you originally paid – meaning depreciation can leave you owing money on your loan or lease even after a total loss. Gap insurance is a separate optional coverage that can help cover the difference.

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“Dispelling myths is about more than just good information – it’s about building insurance confidence,” Yoshizawa said. “We want drivers to make choices based on reality, not rumor.”

To learn more and ensure coverage aligns with how and where you drive, visit MercuryInsurance.com.

Photos courtesy of Shutterstock

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Mercury Insurance


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Consumer Corner

The Luxury Letdown: Why Features Alone Don’t Deliver the Full Car-Buying Experience

Full Car-Buying Experience: The article discusses the “luxury letdown” in car buying, where consumers desire more than flashy features; they seek comfort, quality, and an enjoyable driving experience. While many prioritize special features, true satisfaction comes from thoughtful design and connection with the vehicle. Additionally, safety and value without excessive costs are crucial for buyers.

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The Luxury Letdown: Why Features Alone Don't Deliver the Full Car-Buying Experience

The Luxury Letdown: Why Features Alone Don’t Deliver the Full Car-Buying Experience

(Family Features) In a world where everyone is juggling busy schedules and endless choices, it’s only natural to want more from your vehicle. Not just more features, but more comfort, more quality and more enjoyment every time you get behind the wheel.

According to recent survey data from Mazda, 74% of car buyers said special features are “very” or “extremely important,” but 30% admitted they don’t have any features worth showing off to friends or family. This is the “luxury letdown;” the excitement of new features fades, leaving you wanting something more meaningful from your car.

People are looking for more than just bells and whistles. They want a car that feels good to drive, that is thoughtfully designed and that brings more joy and satisfaction to everyday life. It’s not about having the most options or the flashiest tech. It’s about all that and quality, comfort and a sense of connection that lasts long after the new car smell fades.

Beyond the Surface
Forget what you think you know about luxury vehicle features. The most memorable cars are typically built with an incredible attention to detail – a craftsmanship you can see and feel. Smart, thoughtful innovation makes driving better, not more complicated. From the shape of the seats to the way the materials feel under your fingertips, every detail is designed to enhance the experience. In fact, 80% of survey respondents said thoughtful design that makes the driving experience better is extremely or very important during the car-buying process. These subtle touches elevate the everyday and make a car feel truly special.

17788 detail embed2The Joy of Driving, Reimagined
Driving should be more than a means to get from point A to point B. The most rewarding vehicles are often those that make every journey feel intentional and enjoyable. Responsive handling, intuitive controls and a cabin designed for comfort can transform even the most routine commute into a moment of enjoyment. When a car is engineered to connect driver and road, it brings back the pleasure of driving many have forgotten. For some, this feeling gets lost beneath features and digital overload, but it’s possible to rediscover harmony between driver and car – making every trip feel intentional and rewarding.

Confidence Comes Standard
Safety is more than a feature – it’s a foundation. Advanced safety technologies and strong crash-test ratings provide peace of mind for drivers and their families. With an industry-leading number of Insurance Institute for Highway Safety Top Safety Pick+-awarded vehicles – including the Mazda3 Sedan and Hatchback, CX-30, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90 and CX-90 PHEV – Mazda is committed to keeping safety at the forefront. Features like active safety systems, robust body structures and intelligent alerts help keep everyone protected, allowing drivers to focus on the road ahead.

Value That Surprises
Many shoppers believe a premium experience comes with a premium price tag. However, value is found in vehicles that deliver quality, innovation and comfort without the luxury markup. The materials, craftsmanship and driving dynamics often surprise those who expect to pay more for such an experience. It’s not just about what’s included, but how it all comes together to create a sense of satisfaction and pride in ownership. The result is a driving experience that feels special, accessible and built to last.

A New Standard for Everyday Driving
In a world that constantly demands so much, there is a kind of more that stands out. Not just in features, but in the feeling, the craftsmanship and the sheer joy of driving. This is the more of Mazda – a more that is intentional, meaningful and designed to enrich every journey.

When you’re ready for more from your next vehicle, visit Mazdausa.com.

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Mazda


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Automotive

2025 KIA TELLURIDE RANKS NUMBER ONE IN ITS SEGMENT IN J.D. POWER 2025 U.S. INITIAL QUALITY STUDY (IQS)

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23369 2025 Telluride

2025 Telluride

Kia’s Award-Winning Three-Row SUV Earns Top Spot in Upper Midsize SUV Segment
  • 2025 Telluride named the Upper Midsize SUV segment winner in the J.D. Power 2025 IQS
  • Award highlights Telluride’s strong performance in quality, and customer satisfaction
IRVINE, Calif. – The 2025 Kia Telluride has earned the top spot in the J.D. Power 2025 U.S. Initial Quality Study (IQS) in the Upper Midsize SUV segment. Recognized for having the fewest quality issues over the first 90 days of ownership, the Telluride assembled at Kia’s West Point, GA plant is known for its spacious interior, advanced features, and bold design. The J.D. Power IQS award comes on the heels of sustained sales success for both the Telluride and the Kia model lineup, at-large. Year-over-year sales of Telluride have increased nearly 17 percent, while Kia vehicle sales are up more than 10 percent. “Our world-class vehicles deliver the quality, reliability and technology that consumers are looking for,” said Steven Center, COO & EVP, Kia America. “This J.D. Power IQS award demonstrates Kia’s dedication to engineering high-quality vehicles designed to fulfill the needs of the entire family.” The annual report analyzed responses from 92,694 respondents with regards to 182 rank eligible vehicle models across 25 segments. Vehicles were evaluated on driving experience, engine and transmission performance, and a broad range of quality issues reported by vehicle owners. Kia America – about us   Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World’s Most Sustainable Companies of 2024. Kia serves as the “Official Automotive Partner” of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*.  For media information, including photography, visiwww.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe awww.kiamedia.com/us/en/newsalert * Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.
@stmblog

Excited to introduce the KiaEV9! This all-electric SUV combines style, space, and sustainability. Ready for your next adventure! ⚡🌍 #ElectricVehicle

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CVT Transmissions Explained: Model Years to Avoid, Reliability Issues, and Maintenance Tips
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