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ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS ‘OKAY HYUNDAI’ TIKTOK CAMPAIGN

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QYOU’s collaboration with Culture Brands for Hyundai successfully engaged black TikTok influencers to drive consideration and excitement among African-American consumers for the brand’s award winning electric vehicle, the 2022 IONIQ 5

TORONTO and LOS ANGELES /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today that The Association of National Advertisers (ANA) presented the 2023 Driving Influence Award to QYOU Media, in partnership with Culture Brands, for Hyundai’s ‘Okay, Hyundai’ campaign during the Chicago Auto Show’s Media Preview. The annual award is given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. This year’s award highlighted campaigns with a special emphasis on reaching diverse audiences and communities, including women, BIPOC and LGBTQ consumers.

To launch the 2022 Hyundai IONIQ 5 and the 2023 Palisade SUV, the team embraced the brand’s award-winning OKAY Hyundai umbrella theme to deliver campaign-specific goals of expanded awareness, purchase consideration and audience engagement through culturally relevant content for Black consumers.

QYOU Media partnered up with Black creators and influencers to inspire users to take new adventures with two of its flagship vehicles –  IONIQ 5, an award-winning and game-changing electric vehicle that fits seamlessly into user’s everyday lifestyles, and the enhanced Palisade SUV.

QYOU Media, a media and entertainment company powered by the Creator Economy, identified 11 Black Creators and, together with Culture Brands, developed a two-phase digital influencer campaign. Together, they created a viral campaign for both the ultimate family vehicle and benefits of an electric lifestyle. Creating an interactive social media presence through TikTok, the wide-ranging digital video campaign featured AA communities’ top influencers, custom creative, in-house content production and content amplification.

“I want to thank the ANA and the Chicago Automobile Trade Association for recognizing the impact of this campaign,” said Glenn Ginsburg, President of QYOU Media. “It was an honor to recognize and celebrate authentic Black voices in a culturally relevant way alongside Culture Brands and Hyundai.  It was not only fun and exciting content to watch, but it generated view rates and engagements that surpassed our own high expectations.”

The campaign produced 1.5 million video views and 73,000 engagements for an overall engagement rate of 4.84 percent on TikTok. One of the main reasons to partner with influencers was to leverage their credibility with their audiences to generate purchase consideration for the vehicles and increase favorability for the Hyundai brand.

“The ANA is thrilled to present the 2023 Driving Influence Award to Hyundai for how they creatively engaged black TikTok influencers to reposition Hyundai in the eyes of African-American consumers as a sleek, trendy, futuristic vehicle,” said Leah Marshall, Senior Director, Influencer Marketing at the ANA.

Past Driving Influence Award recipients include Toyota (Family Trails), Mitsubishi (Kids Talk Safety), Hyundai (Santa Fe Launch), and Honda (Drive Your Fun).

For more information on the 2023 Chicago Auto Show, visit www.ChicagoAutoShow.com . For high resolution photos and b-roll, visit www.ChicagoAutoShow.com/media/online-newsroom-gallery.

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About the Chicago Auto Show

First staged in 1901, the Chicago Auto Show is the nation’s longest running auto exposition in North America. The show is produced by Chicagoland’s new-car dealer association, the Chicago Automobile Trade Association, which has staged the show since 1935. The 2023 public show is Feb. 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com .

About QYOU Media

One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we  power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month.  Experience our work at www.qyoumedia.comwww.theq.tv and www.theqyou.com and  www.chtrbox.com

Join our shareholder chat group on Telegram:  http://t.me/QYOUMedia

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE QYOU Media Inc.

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Automotive

Set Yourself Up for Safe Winter Driving

Set yourself up for safe winter driving with these essential tips: switch to winter tires, check air pressure, protect off-season wheels, and maintain tread depth. Learn how to prepare your car for snow and ice so you can drive with confidence all season.

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Winter Driving Safety: Essential Tire Tips to Prepare Your Car for Snow and Ice

Set Yourself Up for Safe Winter Driving

(Family Features) Waiting for the first snow or ice storm to hit puts you and your tires behind the curve when it comes time to get behind the wheel. Preparing your vehicle and brushing up on smart winter driving tips helps ensure you arrive at your destination safely, no matter the weather. Consider Winter Tires When temperatures drop below 45 F, winter tires maintain flexibility and road grip, contrary to all-season tires that don’t perform as well in these conditions. Winter tires are designed for better traction and stopping power in ice, slush and snow. Change Out Seasonal Wheels and Rims Swapping summer or all-season tires for winter ones will ensure your vehicle has the best traction possible, but that’s just part of the story. Slippery, wet and icy roads mean vehicles tend to skid and lose control, striking curbs and other objects that scratch, dent and scuff. Snow and winter wheels are a smart way to protect summer rims from snow, ice and road-clearing chemicals like salt. Protect Offseason Tires It’s important to protect your offseason tires from below freezing temperatures, sunlight, moisture and other harsh weather conditions. Consider Discount Tire’s Tire Hotel service, available at select locations, where stores help preserve the condition of tires, handling tire rotations, inspections and maintenance when it’s time to change the winter tires back. Maintain Target Air Pressure The impact changing temperatures have on your tire pressure can create numerous issues, including poor handling, worse gas mileage, excessive wear and overloading. Prevent problems by checking your air pressure at least once a month when your tires are cool and before any long trip. For every 10 F in ambient temperature change, tire air pressure changes 1 PSI (pound per square inch). That means you need to check your tires more frequently as temperatures fluctuate and settle into lower winter levels. Check Tread Depth Regularly Your vehicle’s tread depth plays a vital role in traction, which can affect your safety while driving in winter conditions. To ensure you have ample tread, stick a penny upside-down in a tread groove. It’s time to replace if Lincoln’s head is visible. You can also visit your local Discount Tire store for a free tire safety check. Practice Good Tire Maintenance Taking care of your tires ensures you get the longest life and best wear. Most experts recommend rotating your tires every 6,000 miles. Knowing the age of your tires, which can be found by looking at the DOT number stamped on their sidewalls, is important since tire rubber becomes harder and more brittle as it ages, increasing the risk of failure. Choose Tires Wisely Selecting the tires that are best suited for where you drive, how you drive and what you drive helps protect you and your passengers, ensuring your vehicle is prepared for winter weather. When shopping, consider using an online tire guide like Treadwell, which provides personalized recommendations on the best tires for your driving needs. Find the tool online at DiscountTire.com/Treadwell.   Photo courtesy of Shutterstock collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: Discount Tire
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7 Tips to Prep Your Vehicle for Safe Winter Travel

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Last Updated on December 8, 2025 by Daily News Staff

Prep Your Vehicle for Safe Winter Travel

Prep Your Vehicle for Safe Winter Travel

(Family Features) While snow may be one of the highlights of winter, wet roads and ice can make for dangerous driving conditions. Cold temperatures and slick roads can wreak havoc on vehicles, making even a short commute across town a hazardous trip.

Before you step into the driver’s seat this winter, pay special attention to the safety of your vehicle and consider these tips from the experts at your local Discount Tire to ensure you’re ready to hit the road.

Install Winter Tires
Built for the cold and designed for better traction in winter conditions when temperatures drop below 45 F, winter tires can provide better traction on slippery, wet and icy roads, which can lead to striking curbs and other objects that scratch, dent and scuff wheels. Changing wheels and tires each season can ensure you have the best traction possible and protect summer or all-season wheels from the harsh effects of snow, ice and road-clearing chemicals like salt.

Keep Traction on Winter Roads
Tread depth determines a vehicle’s safe stopping distance, which is vital during winter weather when all-season tires can take an average of 110 feet to stop at 30 miles per hour compared to 81 feet in the same conditions for winter tires. You can check the tread depth by sticking a penny upside-down in a tread groove – it’s time to replace your tires if President Lincoln’s head is visible.

Check Tire Pressure
Tires lose air due to impacts and pressure of bumps and turns. Colder temperatures can also impact air pressure. For every 10-degree drop in ambient temperature, tires lose one pound of pressure (PSI). At least once a month, especially before long trips, check the pressure in your tires or stop by a Discount Tire location. Low pressure can lead to poor handling and gas mileage, excessive wear and overloading. Keep a tire pressure gauge in your vehicle to ensure each tire is filled to the manufacturer’s recommended inflation level and add air as necessary.

Update Your Wiper Blades
In cold and icy winter weather, wiper blades can stiffen and become damaged. While your wiper blades’ lifespan will vary based on where you live and the weather you deal with, experts recommend replacing them every six months. If your wiper blades squeak or leave streaks on your windshield, it’s time to replace them.

Know the Age of Your Tires
The older a tire, the higher its risk for failure. As tires age, the rubber becomes harder and brittle, losing elasticity and strength. Check the DOT number stamped on your tires’ sidewalls to see if it’s time for replacement. If you’re not sure what tires are right for your vehicle, a tool like Treadwell allows you to easily input vehicle information and driving habits to receive a personalized recommendation.

Rotate Tires Often
Regular tire rotations help ensure proper traction. Tires should be rotated every 6,000 miles, or earlier if uneven wear develops. One easy way to remember: Have your tires rotated every other time you have your oil changed.

Check for a Spare Tire
Many newer vehicles have replaced spare tires with tire inflation kits that include puncture-coating sealants and air compressors or run-flat tires. Check to see what your vehicle has and consider adding a roadside assistance plan in case you experience any issues during inclement weather.

To locate a store near you, or search for winter tires specific to your vehicle and driving habits, visit discounttire.com, where you can save up to 30% on wait times in-store, or use the mobile app.

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collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
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End of an Era for a famous SoCal Car Dealership

The legendary Cal Worthington car dealership chain has closed its final location in Long Beach, ending a 70-year run. Discover the story behind the iconic “dog Spot” commercials and the West Coast automotive pioneer who changed car advertising forever.

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Last Updated on November 23, 2025 by Daily News Staff

https://youtu.be/Vi-R3048pEQ
kcal: It’s the end of an era for Worthington Ford as the last remaining Worthington dealership closes in Long Beach

From early childhood to adulthood, I vividly remember the catchy jingle that echoed through our house whenever Cal Worthington’s Dealerships commercials aired during news breaks, sporting events, and our favorite television shows.

Sadly, that era has come to an end. The legendary dealership, which once peaked at twenty-seven locations across the Western states, has closed its last remaining location in Long Beach, California.

The dealership had a remarkable seventy-year run. However, after Cal Worthington’s passing nearly a decade ago, it struggled to find its financial footing. According to Nick Worthington, Cal’s grandson, the iconic business faced numerous challenges that ultimately led to this closure.

Calvin Coolidge Worthington (November 27, 1920 – September 8, 2013) was a well-known American car dealer, celebrated especially on the West Coast of the United States. He gained fame through his eccentric radio and television advertisements for his Worthington Dealership Group, a car dealership chain that extended across the western and southwestern U.S. at its peak.

Cal Worthington’s advertisements were unique and memorable, often starting with the announcement, “Here’s Cal Worthington and his dog Spot!”—though “Spot” was never actually a dog. Instead, “Spot” could be anything from a tiger, a seal, an elephant, a chimpanzee, to a bear. In one particularly notable ad, “Spot” was a hippopotamus, which Worthington rode during the commercial. Occasionally, “Spot” even took the form of a vehicle, such as an airplane on whose wings Worthington would be seen standing while airborne. “Spot” was officially retired in the mid-1980s, but was occasionally mentioned in later commercials, maintaining the legacy of the unconventional mascot.

According to a 1990 profile published in the Sacramento Bee, Worthington grossed $316.8 million in 1988, making him the largest single owner of a car dealership chain at that time. His dedicated advertising agency, aptly named Spot Advertising, had only Worthington as its client and spent a staggering $15 million on commercials, more than any other auto dealer at the time.

Cal Worthington sold automobiles from 1945 until his passing in 2013 and owned an impressive 24,000-acre (9,700 ha; 38 sq mi) ranch located in Orland, California, north of Sacramento. His legendary marketing tactics and the persona of “Spot” have left an indelible mark on the car dealership industry and television advertising.

With the closure of the last Worthington dealership, an iconic chapter in automotive retail history and television advertising has come to an end, leaving behind fond memories and an enduring legacy.

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