Automotive
ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS ‘OKAY HYUNDAI’ TIKTOK CAMPAIGN
QYOU’s collaboration with Culture Brands for Hyundai successfully engaged black TikTok influencers to drive consideration and excitement among African-American consumers for the brand’s award winning electric vehicle, the 2022 IONIQ 5
TORONTO and LOS ANGELES /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today that The Association of National Advertisers (ANA) presented the 2023 Driving Influence Award to QYOU Media, in partnership with Culture Brands, for Hyundai’s ‘Okay, Hyundai’ campaign during the Chicago Auto Show’s Media Preview. The annual award is given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. This year’s award highlighted campaigns with a special emphasis on reaching diverse audiences and communities, including women, BIPOC and LGBTQ consumers.
To launch the 2022 Hyundai IONIQ 5 and the 2023 Palisade SUV, the team embraced the brand’s award-winning OKAY Hyundai umbrella theme to deliver campaign-specific goals of expanded awareness, purchase consideration and audience engagement through culturally relevant content for Black consumers.
QYOU Media partnered up with Black creators and influencers to inspire users to take new adventures with two of its flagship vehicles – IONIQ 5, an award-winning and game-changing electric vehicle that fits seamlessly into user’s everyday lifestyles, and the enhanced Palisade SUV.
QYOU Media, a media and entertainment company powered by the Creator Economy, identified 11 Black Creators and, together with Culture Brands, developed a two-phase digital influencer campaign. Together, they created a viral campaign for both the ultimate family vehicle and benefits of an electric lifestyle. Creating an interactive social media presence through TikTok, the wide-ranging digital video campaign featured AA communities’ top influencers, custom creative, in-house content production and content amplification.
“I want to thank the ANA and the Chicago Automobile Trade Association for recognizing the impact of this campaign,” said Glenn Ginsburg, President of QYOU Media. “It was an honor to recognize and celebrate authentic Black voices in a culturally relevant way alongside Culture Brands and Hyundai. It was not only fun and exciting content to watch, but it generated view rates and engagements that surpassed our own high expectations.”
The campaign produced 1.5 million video views and 73,000 engagements for an overall engagement rate of 4.84 percent on TikTok. One of the main reasons to partner with influencers was to leverage their credibility with their audiences to generate purchase consideration for the vehicles and increase favorability for the Hyundai brand.
“The ANA is thrilled to present the 2023 Driving Influence Award to Hyundai for how they creatively engaged black TikTok influencers to reposition Hyundai in the eyes of African-American consumers as a sleek, trendy, futuristic vehicle,” said Leah Marshall, Senior Director, Influencer Marketing at the ANA.
Past Driving Influence Award recipients include Toyota (Family Trails), Mitsubishi (Kids Talk Safety), Hyundai (Santa Fe Launch), and Honda (Drive Your Fun).
For more information on the 2023 Chicago Auto Show, visit www.ChicagoAutoShow.com . For high resolution photos and b-roll, visit www.ChicagoAutoShow.com/media/online-newsroom-gallery.
About the Chicago Auto Show
First staged in 1901, the Chicago Auto Show is the nation’s longest running auto exposition in North America. The show is produced by Chicagoland’s new-car dealer association, the Chicago Automobile Trade Association, which has staged the show since 1935. The 2023 public show is Feb. 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com .
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com, www.theq.tv and www.theqyou.com and www.chtrbox.com.
Join our shareholder chat group on Telegram: http://t.me/QYOUMedia
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE QYOU Media Inc.
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Consumer Corner
Honda Revives the Iconic Prelude: A Thrilling Return to the Sport Coupe Scene
Exciting news for car enthusiasts! Honda Motors has officially announced the return of a beloved nameplate: the Prelude. Making its comeback in the U.S. market in late 2024, the sixth-generation Prelude is set to advance the joy of driving into the electrified future with Honda’s award-winning two-motor hybrid powertrain.
The Honda Prelude
Originally introduced in November 1978, the Prelude quickly became a favorite among driving enthusiasts, known for its sporty looks and dynamic performance. Honda is set to honor this legacy by integrating innovative features into the new model, including the revolutionary Honda S+ Shift. This sophisticated drive mode enhances Linear Shift Control to ensure an engaging and responsive driving experience—perfect for both longtime fans and new drivers.
Jessika Laudermilk, Assistant Vice President of Honda Auto Sales, stated, “The return of the Honda Prelude as a hybrid-electric sports model demonstrates our continued commitment to offer a variety of exhilarating products to meet the needs of our customers.” With the Prelude joining the ranks of the iconic Civic and Accord, Honda is reuniting its classic lineup, all backed by hybrid technology.
This news arrives at a momentous time, as Honda celebrates 25 years of hybrid sales in America, proudly introducing the nation’s first hybrid-electric model, the Honda Insight, in 1999. Today, Honda is pushing further on its electrification strategy, striving for all battery-electric and fuel cell electric vehicles to make up 100% of their sales by 2040. Hybrids are a crucial part of this journey, and Honda has already achieved impressive milestones, with electrified vehicles accounting for over a quarter of their total sales in 2024.
The Prelude will make its North American debut following its global unveiling at the 2023 Japan Mobility Show, where it captured the hearts of many. Honda’s commitment to innovation is clear in the Prelude’s design and features, from introducing groundbreaking technologies like four-wheel steering and torque vectoring systems in its earlier iterations to the hybrid-electric capabilities of this new generation.
As Honda continues to pave the way for its electrified future with products like the Honda Prologue electric SUV and the forthcoming Honda 0 Series models, the return of the Prelude signifies not just a nostalgic revival but also a new era of exhilarating driving experiences.
Fair warning to enthusiasts: excitement is building as the Prelude prepares to hit the roads again, promising a blend of classic sports coupe design and the cutting-edge technology that defines Honda’s future. Keep your eyes peeled for more updates and prepare to embrace the joy of driving like never before!
Stay tuned for more updates and feel free to share your thoughts on the return of the Prelude below!
For more information on Honda next-generation technologies, click here.
About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing more than a quarter of total sales in 2024, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V, and Civic, and Fuel-Cell-electric CR-V e:FCEV, with a hybrid Prelude set to join the lineup in late 2025.
Honda has been producing automobiles in America for over 40 years and currently operates 18 major manufacturing facilities in North America. In 2023, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with about two-thirds made in America, using domestic and globally sourced parts.
More information about Honda is available in the Digital FactBook.
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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Consumer Corner
Kia EV9 Crowned “2024-2025 Electric SUV of Texas” at TAWA Truck Rodeo
Kia EV9
Irvine, California – December 6, 2024 – Kia’s all-electric, three-row flagship SUV, the EV9, has made a significant mark in the automotive world, earning the esteemed title of “2024-2025 Electric SUV of Texas” at the recent Texas Auto Writers Association (TAWA) “Truck Rodeo.” This prestigious award highlights Kia’s ongoing commitment to innovation and excellence in the electric vehicle segment, proving once again that in Texas, bigger often means better.
The annual Truck Rodeo is a highly anticipated event in the automotive calendar, attracting over 40 TAWA journalist members who meticulously evaluate the top contenders among trucks, EVs, SUVs, and CUVs. This year’s competition featured an impressive lineup of 28 vehicles, all put through their paces across more than 260 rigorous driver and vehicle excursions. Journalists assessed each vehicle’s performance, comfort, technology, and overall driving experience, ensuring that the results accurately reflect the best-performing vehicles on the market.
“Kia has a long history with TAWA, and we’re thrilled that the EV9 has been named ‘2024-2025 Electric SUV of Texas’ by this distinguished group of journalists,” remarked Steven Center, COO and EVP of Kia America. “This award is further evidence that Kia builds vehicles held in high regard by the press and desired by consumers. Texans love their SUVs, and the EV9 resonates with TAWA members for its design, interior space, range, technology, and dynamic driving performance. Winning this award adds to the EV9’s long list of accolades and demonstrates its success as the first mainstream three-row fully electric SUV.”
The Kia EV9 SUV
During the event, TAWA members drove the EV9 on both predetermined off-road and street courses, simulating real-world driving experiences to evaluate how well the vehicle meets the needs of consumers. The journalists praised the EV9 for its spacious interior, advanced technology features, impressive range, and overall driveability. The acknowledgment from such a respected group underscores Kia’s growing influence in the electric vehicle arena and reinforces the EV9’s position as a leader in the evolving SUV market.
As the automotive industry continues to shift towards electrification, Kia’s EV9 stands out not just for its innovative design and functionality but also for its ability to cater to the diverse needs of modern drivers. With the recognition from TAWA, the Kia EV9 is poised to capture more hearts and minds in Texas and beyond, solidifying its place in the future of electric SUVs.
More information on the 2024 TAWA Truck Rodeo, including the full list of participating vehicles, can be found at www.texasautowriters.org.
Kia America – about us
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World’s Most Sustainable Companies of 2024. Kia serves as the “Official Automotive Partner” of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*.
Source: Kia America
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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Consumer Corner
Nissan Strikes Gold: Four Best-in-Class Recognitions in Money.com’s Best Cars and Trucks 2025
Nashville, Tenn. – Exciting news from the automotive world! Nissan has made a significant splash in Money.com’s Best Cars and Trucks 2025, earning four prestigious best-in-class accolades for its standout models. This recognition highlights the brand’s relentless dedication to delivering excellent value, performance, and innovation across various vehicle categories.
Money.com rigorously assessed over 200 cars to determine the best options in the market. Nissan emerged victorious with the following honors:
- Best Small SUVs: Nissan Kicks
- Best Midsize Cars: Nissan Altima
- Best Affordable Sports Cars: Nissan Z NISMO
- Best Affordable Electric Cars: Nissan Ariya
“This recognition highlights the strength and versatility of Nissan’s lineup,” said Vinay Shahani, senior vice president of U.S. marketing and sales, at Nissan Americas. “From the excitement of Z NISMO to the stylish value-led Kicks, these awards reflect our commitment to vehicles that meet—and exceed—the diverse needs of our customers.”
Unpacking the Winners
Let’s delve deeper into what makes these award-winning models shine in their respective categories.
1. Nissan Kicks: Best Small SUV
The Kicks stands out with its bold design and versatile technology, perfectly tailored for city living while being ready for weekend adventures. With an airy cabin, ample storage, and class-leading safety features, it’s the ideal companion for urban explorers seeking style and practicality in one efficient package.
2. Nissan Altima: Best Midsize Car
Striking the perfect balance between performance and comfort, the Altima is an exceptional midsize car that offers cutting-edge safety features and a spacious, refined interior. With advanced technology and a smooth driving experience, the Altima excels in meeting the needs of families and commuters alike.
3. Nissan Z NISMO: Best Affordable Sports Car
For those with a passion for performance, the Z NISMO is a testament to Nissan’s rich sports car heritage. With a turbocharged 3.0-liter V6 engine and numerous track-focused enhancements, this sports car delivers thrilling speed and exhilarating handling, making it a fantastic option for driving enthusiasts who crave excitement without breaking the bank.
4. Nissan Ariya: Best Affordable Electric Car
In the era of electrification, the Ariya stands as Nissan’s flagship all-electric crossover, showcasing visionary design and cutting-edge technology. With an impressive range and available advanced driver assistance features, the Ariya blends sustainability with comfort and convenience, making it a compelling choice for eco-conscious drivers.
A Commitment to Excellence
Each of these award-winning models exemplifies Nissan’s commitment to providing vehicles that offer exceptional value for money, low cost of ownership, advanced safety features, outstanding performance, and a host of innovative features. The recognition from Money.com affirms Nissan’s continuous efforts to meet the diverse needs of its customers, ensuring that every journey is a delightful experience.
In a market brimming with choices, Nissan continues to stand out with a lineup that captures the essence of modern driving. Whether you’re navigating bustling city streets or hitting the open road, Nissan’s award-winning vehicles promise to deliver on performance, safety, and style—all while keeping affordability at the forefront.
Conclusion
As we celebrate these four fantastic accolades, it’s clear that Nissan is not just competing with various manufacturers; they are leading the charge in the automotive industry. These recognitions from Money.com reinforce Nissan’s position as a brand that caters to a wide array of driving needs while keeping innovation and value at the heart of its mission.
So, whether you’re an adventure seeker, a daily commuter, a sports car enthusiast, or an eco-conscious driver, there’s a Nissan waiting to elevate your driving experience. Here’s to more miles filled with joy, and congratulations to Nissan for this remarkable achievement!
To read Money.com’s full announcement and methodology, visit Money.com’s Best Cars and Trucks 2025.
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner
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