Connect with us

Automotive

ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS ‘OKAY HYUNDAI’ TIKTOK CAMPAIGN

Published

on

QYOU’s collaboration with Culture Brands for Hyundai successfully engaged black TikTok influencers to drive consideration and excitement among African-American consumers for the brand’s award winning electric vehicle, the 2022 IONIQ 5

TORONTO and LOS ANGELES /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today that The Association of National Advertisers (ANA) presented the 2023 Driving Influence Award to QYOU Media, in partnership with Culture Brands, for Hyundai’s ‘Okay, Hyundai’ campaign during the Chicago Auto Show’s Media Preview. The annual award is given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. This year’s award highlighted campaigns with a special emphasis on reaching diverse audiences and communities, including women, BIPOC and LGBTQ consumers.

To launch the 2022 Hyundai IONIQ 5 and the 2023 Palisade SUV, the team embraced the brand’s award-winning OKAY Hyundai umbrella theme to deliver campaign-specific goals of expanded awareness, purchase consideration and audience engagement through culturally relevant content for Black consumers.

QYOU Media partnered up with Black creators and influencers to inspire users to take new adventures with two of its flagship vehicles –  IONIQ 5, an award-winning and game-changing electric vehicle that fits seamlessly into user’s everyday lifestyles, and the enhanced Palisade SUV.

QYOU Media, a media and entertainment company powered by the Creator Economy, identified 11 Black Creators and, together with Culture Brands, developed a two-phase digital influencer campaign. Together, they created a viral campaign for both the ultimate family vehicle and benefits of an electric lifestyle. Creating an interactive social media presence through TikTok, the wide-ranging digital video campaign featured AA communities’ top influencers, custom creative, in-house content production and content amplification.

“I want to thank the ANA and the Chicago Automobile Trade Association for recognizing the impact of this campaign,” said Glenn Ginsburg, President of QYOU Media. “It was an honor to recognize and celebrate authentic Black voices in a culturally relevant way alongside Culture Brands and Hyundai.  It was not only fun and exciting content to watch, but it generated view rates and engagements that surpassed our own high expectations.”

The campaign produced 1.5 million video views and 73,000 engagements for an overall engagement rate of 4.84 percent on TikTok. One of the main reasons to partner with influencers was to leverage their credibility with their audiences to generate purchase consideration for the vehicles and increase favorability for the Hyundai brand.

Advertisement
20221104 00000 1900 600 00 00

“The ANA is thrilled to present the 2023 Driving Influence Award to Hyundai for how they creatively engaged black TikTok influencers to reposition Hyundai in the eyes of African-American consumers as a sleek, trendy, futuristic vehicle,” said Leah Marshall, Senior Director, Influencer Marketing at the ANA.

Past Driving Influence Award recipients include Toyota (Family Trails), Mitsubishi (Kids Talk Safety), Hyundai (Santa Fe Launch), and Honda (Drive Your Fun).

For more information on the 2023 Chicago Auto Show, visit www.ChicagoAutoShow.com . For high resolution photos and b-roll, visit www.ChicagoAutoShow.com/media/online-newsroom-gallery.

About the Chicago Auto Show

First staged in 1901, the Chicago Auto Show is the nation’s longest running auto exposition in North America. The show is produced by Chicagoland’s new-car dealer association, the Chicago Automobile Trade Association, which has staged the show since 1935. The 2023 public show is Feb. 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com .

About QYOU Media

One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we  power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month.  Experience our work at www.qyoumedia.comwww.theq.tv and www.theqyou.com and  www.chtrbox.com

Advertisement
20221104 00000 1900 600 00 00

Join our shareholder chat group on Telegram:  http://t.me/QYOUMedia

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE QYOU Media Inc.

Author


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Automotive

Refining its Adventure Ready Heritage: Introducing the 2025 Toyota 4Runner

Get ready for the ultimate off-road adventure with the all-new 2025 Toyota 4Runner. It combines heritage, capability, and advanced features.

Published

on

2025 Toyota 4Runner Limited HeritageBlue 01 1500x1001 1


2025 Toyota 4Runner

For over four decades, the Toyota 4Runner has held a special place in the hearts of North American off-road enthusiasts. Its legendary status as a capable and rugged off-roader is undeniable. Now, with the all-new 2025 Toyota 4Runner, Toyota has raised the bar even higher, combining the vehicle’s iconic heritage with bold new looks, advanced technology, premium materials, and enhanced safety features. Let’s dive into the exciting details of this sixth-generation model and discover why it’s set to captivate adventure lovers yet again.

Built for the Toughest Terrains:
The 2025 Toyota 4Runner is built on Toyota’s tough TNGA-F global truck platform, which it shares with other iconic models like Tacoma, Land Cruiser, Tundra, and Sequoia. This platform boasts a high-strength boxed, steel-ladder frame, multi-link coil rear, and double-wishbone front suspension, providing unbeatable durability and enhanced ride comfort. With its powerful i-FORCE MAX powertrain, the new 4Runner can tow up to an impressive 6,000 pounds.

@stmblog

Unleash your adventurous side with the 2025 Toyota 4Runner! 🚀 #Toyota4Runner #AdventureReady https://stmdailynews.com/category/consumer-corner/autom ♬ original sound – STMDailyNews

2025 Toyota 4Runner Refines Adventure Ready Heritage

Evolving Legacy with a Bold New Look:
The design of the all-new 4Runner was spearheaded by the Michigan-based CALTY design team, who drew inspiration from the vehicle’s rich heritage and its association with the Baja desert racing scene. The result is a dynamic and athletic appearance, paying homage to the first and second generations of 4Runners. Design elements such as the legacy “wrap over” quarter glass and the iconic roll-down rear window have been brought back, adding a touch of nostalgia. Inside the cabin, the emphasis was on creating a functional and sophisticated space, with second-row tumble seats enhancing versatility and maximizing cargo floor usage.

Unleashing the Power:
The 2025 4Runner offers two powerful and efficient powertrain options. The i-FORCE engine, a turbocharged 2.4-liter four-cylinder, delivers an impressive 278 horsepower and 317 lb.-ft. of torque, paired with an eight-speed automatic transmission. Additionally, the i-FORCE MAX hybrid powertrain, available on select models, combines a turbocharged 2.4-liter engine with a 48-hp electric motor, creating a total system output of up to 326 horsepower and 465 lb.-ft. of torque – the most powerful powertrain ever offered on a 4Runner.

Unparalleled Off-Road Capability:
The 4Runner has always been synonymous with off-road capability, and the 2025 model takes it to new heights. The introduction of the Stabilizer Bar Disconnect Mechanism enhances suspension articulation, allowing the vehicle to flex while maintaining excellent traction. With up to 32-degree approach and 24-degree departure angles, the 4Runner is prepared to conquer any trail. The available Multi-Terrain Monitor system assists the driver by providing a view of potential hazards displayed on the center screen, further enhancing off-road safety.

An Array of Options:
Toyota expanded the grade offering for the 2025 4Runner to provide customers with more choices than ever before. Nine grades are available, including the new Trailhunter grade, designed specifically for overlanding enthusiasts who seek a turnkey solution for their adventures. The Trailhunter comes equipped with additional off-road enhancements, such as ARB’s Old Man Emu (OME) shocks and a co-designed ARB Roof Rack.

Advanced Technology for a Connected Experience:
The 2025 4Runner features Toyota’s latest technology, including an 8-inch or available 14-inch multimedia touchscreen display compatible with wireless Apple CarPlay® and Android Auto™. The inclusion of Toyota Safety Sense 3.0 as standard ensures that all 4Runner models are equipped with advanced safety features. Additional available features like Blind Spot Monitor, Rear Cross-Traffic Alert, and Road Sign Assist provide peace of mind on and off the road.

Advertisement
20221104 00000 1900 600 00 00

Setting a Cleaner Path:
The 2025 4Runner embraces Toyota’s commitment to a carbon-neutral future, featuring a hybrid powertrain option. As part of the Beyond Zero Vision, Toyota is expanding its electrified vehicle lineup. The 4Runner, along with other Toyota models, including the Land Cruiser and Tacoma, contributes to the company’s aim of offering customers diverse options to reduce their carbon footprint.


The 2025 Toyota 4Runner is a testament to Toyota’s dedication to refining an already iconic and adventure-ready vehicle. With its bold new design, enhanced capability, advanced technology, and commitment to sustainability, the 4Runner continues to be a top choice for those seeking thrilling off-road experiences. Prepare to embark on bigger and bolder adventures with the all-new 2025 Toyota 4Runner.

About Toyota
For over 65 years, Toyota (NYSE:TM) has been an integral part of North American culture, dedicated to promoting sustainable mobility through our Toyota and Lexus brands and our extensive network of over 1,800 dealerships.

Toyota has a significant presence in North America, employing over 63,000 people who have played a vital role in designing, engineering, and assembling nearly 47 million cars and trucks. In the near future, Toyota will open its 14th manufacturing plant in North Carolina, which will produce batteries for electric vehicles. As of now, Toyota already offers 27 different options for electrified vehicles, making it the automaker with the most electric vehicles on the road.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Source: Toyota

https://stmdailynews.com/category/consumer-corner/automotive/

Advertisement
20221104 00000 1900 600 00 00

Author


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Consumer Corner

Schwinn is Forecasting Fun with Launch of New Compact E-Bike for Teens – Meet The Hurricane

Published

on

MADISON, Wis./PRNewswire/ — Today, Schwinn Bikes announces the launch of the Hurricane, a compact e-bike that’s all about fast-moving fun. Built for cruising home from school, going on weekend rides, or exploring at the edge of town, the Hurricane creates the kind of excitement that brings friends together.

E-Bike
Schwinn Hurricane

Schwinn has been making e-bikes since 2017, but this is their first geared toward a younger Gen Z demographic. Boasting a 250-watt motor, this e-bike allows riders to reach top speeds of 17.5 miles per hour with just a twist of the throttle. Drawing inspiration from the original 1978 Schwinn Hurricane, this compact e-bike features retro touches like high-rise handlebars, fat tires, and a sleek yet industrial frame design that conveys a sense of daring adventure to a new generation of young riders.

Schwinn Hurricane E-Bike Features:

  • Two Ways to Go: Reach a top speed of 17.5 MPH with just a twist of the throttle. The Hurricane also features pedal assist for riders who feel like pedaling instead.
  • Range: The Hurricane can travel up to 30 miles on a single charge. Use the included charger and a standard household outlet to recharge for the next ride.
  • Ride Control: Mechanical disc brakes deliver all-condition stopping power, while 3-inch-wide tires provide plenty of stability and traction on or off the pavement.
  • Safety: Automatic front and rear LED lights shine as soon as you power on the bike. See and be seen when you ride during the day or at night. The Hurricane also includes a chainguard to protect skin and clothing and fenders to keep you clean and dry from road spray.

“We are thrilled to provide a high quality, compact e-bike model that is affordable and fun,” said Lisa VanderMause, VP of Marketing at Schwinn. “Taking nods from our Hurricane model from the 70s, this new, electric version really speaks to our brand direction and provides consumers with an elevated and modern riding experience.”

The Hurricane is for riders aged 13 and up who are looking to outrun boredom on a ride that is cool-looking, fast, and can handle any adventure ahead. Consumers are advised to wear a helmet and be aware of their surroundings whenever riding the Hurricane. The Hurricane suggested retail price is $599 and is available at Schwinnbikes.com, DICK’S Sporting Goods, and Target. Link to purchase

About Schwinn

Schwinn is a brand of Pacific Cycle, based in Madison, WI. Founded in 1895, Schwinn has built some of the best-known and best-loved bicycles of all time. Today, Schwinn remains one of the most recognized bicycle brands in the US, with the mission of making cycling accessible to all. Visit Schwinnbikes.com for more information.

SOURCE Schwinn Bikes

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

https://stmdailynews.com/category/consumer-corner

Advertisement
20221104 00000 1900 600 00 00

Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Automotive

The 2025 Ford Expedition: A Bold New Era for Families on the Move

Published

on

2025 Ford Expedition
Credit Ford Motor Company

2025 Ford Expedition

Dearborn, Mich., Oct. 3, 2024 – The all-new 2025 Ford Expedition is more than just an upgrade—it’s a full transformation. Specifically designed for today’s active families, the reimagined Expedition now offers enhanced space, cutting-edge technology, unmatched versatility, and superior capability. A standout addition to the lineup is the first-ever Ford Expedition TREMOR®, designed for those who seek adventure off the beaten path.

A Technological Revolution

At the heart of the all-new Expedition is the innovative Ford Digital Experience, which turns the cabin into a seamless, family-friendly command center. Families will enjoy the benefits of a new 24-inch panoramic digital display complemented by wireless Apple CarPlay® and Android Auto™ connectivity. This technology-driven approach ensures that every member of the family stays connected, entertained, and informed, whether you’re on a cross-town errand or a cross-country road trip.

Introducing the Expedition TREMOR

For families craving off-road excitement, the Expedition TREMOR is the most capable version yet, boasting features like four-wheel drive, underbody shielding, massive 33-inch all-terrain tires, and best-in-class ground clearance. With advanced off-road technology, including an electronic locking rear differential, it is engineered to tackle everything from rocky trails to muddy paths with confidence.

Designed for Versatility

The revamped design isn’t just about aesthetics; it’s about practicality. The new Ford Split Gate tailgate system is a game-changer, turning the rear vehicle space into a vibrant communal area with options to configure seating or create a table-like setup—perfect for tailgating or camping trips. Meanwhile, the innovative sliding front center console ensures easy storage access for those in the front and second rows, making this SUV as versatile inside as it is out.

Advertisement
20221104 00000 1900 600 00 00

Engine Power and Capability

Under the hood, the Expedition offers a robust selection of powertrains. Standard models come with a powerful 3.5-liter EcoBoost® V6 engine, churning out 400 horsepower. For those who seek extra muscle, the TREMOR and Platinum models feature a high-output version of the same engine, delivering a thrilling 440 horsepower. This power ensures that no family adventure needs to be compromised.

Advanced Safety and Driving Assistance

Safety and ease of driving take center stage with Ford’s BlueCruise hands-free highway driving, now available on nearly 90% of the lineup. This sophisticated system enhances safety and reduces driving fatigue, especially on long family journeys. The feature provides access to innovative technologies like Lane Change Assist and In-Lane Repositioning, allowing for smoother, safer trips.

Entertainment and Connectivity

With Wi-Fi hotspot connectivity available for up to 10 devices, and Google Play apps integrated into the driving experience, the Expedition ensures that entertainment is always at your fingertips. Whether streaming the latest movies during a rest stop or navigating with Google Maps, the Expedition is truly an extension of your digital world.

Family-Friendly Features

Understanding the demands of modern family life, Ford has introduced thoughtful conveniences such as the new Digital Device Holder, which effortlessly secures tablets or phones, keeping them accessible during trips.

Advertisement
20221104 00000 1900 600 00 00

Order and Availability

Eager families can place their orders starting October 24, 2024, with the 2025 Expedition expected to arrive in showrooms by Spring 2025. Designed with input from real customers, the all-new Ford Expedition is ready to accompany families on adventures near and far, bringing more comfort, capability, and joy to every journey.

For those looking to explore further, more detailed specifications and availability can be found on Ford’s official site, ensuring you’re ready to embark on your next family adventure with the best that modern automotive engineering has to offer.

Learn More about the 2025 Ford Expedition here: https://media.ford.com/content/fordmedia/fna/us/en/news/2024/10/03/all-new-ford-expedition-fully-redesigned-for-families-with-big-l.html

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

https://stmdailynews.com/consumer-corner

Advertisement
20221104 00000 1900 600 00 00

Author


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Trending