Automotive
ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS ‘OKAY HYUNDAI’ TIKTOK CAMPAIGN
QYOU’s collaboration with Culture Brands for Hyundai successfully engaged black TikTok influencers to drive consideration and excitement among African-American consumers for the brand’s award winning electric vehicle, the 2022 IONIQ 5
TORONTO and LOS ANGELES /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today that The Association of National Advertisers (ANA) presented the 2023 Driving Influence Award to QYOU Media, in partnership with Culture Brands, for Hyundai’s ‘Okay, Hyundai’ campaign during the Chicago Auto Show’s Media Preview. The annual award is given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. This year’s award highlighted campaigns with a special emphasis on reaching diverse audiences and communities, including women, BIPOC and LGBTQ consumers.
To launch the 2022 Hyundai IONIQ 5 and the 2023 Palisade SUV, the team embraced the brand’s award-winning OKAY Hyundai umbrella theme to deliver campaign-specific goals of expanded awareness, purchase consideration and audience engagement through culturally relevant content for Black consumers.
QYOU Media partnered up with Black creators and influencers to inspire users to take new adventures with two of its flagship vehicles – IONIQ 5, an award-winning and game-changing electric vehicle that fits seamlessly into user’s everyday lifestyles, and the enhanced Palisade SUV.
QYOU Media, a media and entertainment company powered by the Creator Economy, identified 11 Black Creators and, together with Culture Brands, developed a two-phase digital influencer campaign. Together, they created a viral campaign for both the ultimate family vehicle and benefits of an electric lifestyle. Creating an interactive social media presence through TikTok, the wide-ranging digital video campaign featured AA communities’ top influencers, custom creative, in-house content production and content amplification.
“I want to thank the ANA and the Chicago Automobile Trade Association for recognizing the impact of this campaign,” said Glenn Ginsburg, President of QYOU Media. “It was an honor to recognize and celebrate authentic Black voices in a culturally relevant way alongside Culture Brands and Hyundai. It was not only fun and exciting content to watch, but it generated view rates and engagements that surpassed our own high expectations.”
The campaign produced 1.5 million video views and 73,000 engagements for an overall engagement rate of 4.84 percent on TikTok. One of the main reasons to partner with influencers was to leverage their credibility with their audiences to generate purchase consideration for the vehicles and increase favorability for the Hyundai brand.
“The ANA is thrilled to present the 2023 Driving Influence Award to Hyundai for how they creatively engaged black TikTok influencers to reposition Hyundai in the eyes of African-American consumers as a sleek, trendy, futuristic vehicle,” said Leah Marshall, Senior Director, Influencer Marketing at the ANA.
Past Driving Influence Award recipients include Toyota (Family Trails), Mitsubishi (Kids Talk Safety), Hyundai (Santa Fe Launch), and Honda (Drive Your Fun).
For more information on the 2023 Chicago Auto Show, visit www.ChicagoAutoShow.com . For high resolution photos and b-roll, visit www.ChicagoAutoShow.com/media/online-newsroom-gallery.
About the Chicago Auto Show
First staged in 1901, the Chicago Auto Show is the nation’s longest running auto exposition in North America. The show is produced by Chicagoland’s new-car dealer association, the Chicago Automobile Trade Association, which has staged the show since 1935. The 2023 public show is Feb. 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com .
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com, www.theq.tv and www.theqyou.com and www.chtrbox.com.
Join our shareholder chat group on Telegram: http://t.me/QYOUMedia
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE QYOU Media Inc.
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STM Blog
End of an Era for a famous SoCal Car Dealership
The legendary Cal Worthington car dealership chain has closed its final location in Long Beach, ending a 70-year run. Discover the story behind the iconic “dog Spot” commercials and the West Coast automotive pioneer who changed car advertising forever.
Last Updated on November 23, 2025 by Daily News Staff
From early childhood to adulthood, I vividly remember the catchy jingle that echoed through our house whenever Cal Worthington’s Dealerships commercials aired during news breaks, sporting events, and our favorite television shows.
Sadly, that era has come to an end. The legendary dealership, which once peaked at twenty-seven locations across the Western states, has closed its last remaining location in Long Beach, California.
The dealership had a remarkable seventy-year run. However, after Cal Worthington’s passing nearly a decade ago, it struggled to find its financial footing. According to Nick Worthington, Cal’s grandson, the iconic business faced numerous challenges that ultimately led to this closure.
Calvin Coolidge Worthington (November 27, 1920 – September 8, 2013) was a well-known American car dealer, celebrated especially on the West Coast of the United States. He gained fame through his eccentric radio and television advertisements for his Worthington Dealership Group, a car dealership chain that extended across the western and southwestern U.S. at its peak.
Cal Worthington’s advertisements were unique and memorable, often starting with the announcement, “Here’s Cal Worthington and his dog Spot!”—though “Spot” was never actually a dog. Instead, “Spot” could be anything from a tiger, a seal, an elephant, a chimpanzee, to a bear. In one particularly notable ad, “Spot” was a hippopotamus, which Worthington rode during the commercial. Occasionally, “Spot” even took the form of a vehicle, such as an airplane on whose wings Worthington would be seen standing while airborne. “Spot” was officially retired in the mid-1980s, but was occasionally mentioned in later commercials, maintaining the legacy of the unconventional mascot.
According to a 1990 profile published in the Sacramento Bee, Worthington grossed $316.8 million in 1988, making him the largest single owner of a car dealership chain at that time. His dedicated advertising agency, aptly named Spot Advertising, had only Worthington as its client and spent a staggering $15 million on commercials, more than any other auto dealer at the time.
Cal Worthington sold automobiles from 1945 until his passing in 2013 and owned an impressive 24,000-acre (9,700 ha; 38 sq mi) ranch located in Orland, California, north of Sacramento. His legendary marketing tactics and the persona of “Spot” have left an indelible mark on the car dealership industry and television advertising.
With the closure of the last Worthington dealership, an iconic chapter in automotive retail history and television advertising has come to an end, leaving behind fond memories and an enduring legacy.
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Automotive
2026 Nissan Sentra: Redefining Compact Sedan Value at $22,400
The all-new 2026 Nissan Sentra starts at $22,400 with dual 12.3-inch displays, ProPILOT Assist, and class-exclusive tech. Discover why it’s redefining value.
Last Updated on November 11, 2025 by Daily News Staff
Sentra re-energizes the compact sedan segment with a bold new design and even greater levels of drive-enhancing technology
2026 Nissan Sentra: Redefining Compact Sedan Value at $22,400
Nissan just threw down the gauntlet in the compact sedan segment. The all-new 2026 Sentra isn’t just a refresh—it’s a complete reimagining of what drivers should expect from an affordable sedan. Starting at just $22,400, this latest generation proves you don’t need to compromise on style, technology, or comfort to stay within budget.A Bold New Look That Punches Above Its Weight
The 2026 Sentra arrives with an upscale design that looks more premium than its price tag suggests. Nissan clearly studied what buyers loved about higher-end sedans and brought those design cues down to the compact class. The result? A car that turns heads without emptying wallets. For those craving extra attitude, the SR trim adds gloss black sporty accents across the front and rear fascia, V-motion grille, side sills, and rear spoiler—all riding on standard 18-inch alloy wheels. It’s the kind of aggressive styling that makes your morning commute feel a little more exciting.Technology That Simplifies Your Drive
Here’s where the Sentra really shines. Nissan packed this compact sedan with tech features typically reserved for luxury vehicles: Class-Leading Displays: Available dual 12.3-inch screens give you a command center that rivals what you’d find in vehicles costing twice as much. Smart Safety Features: The class-exclusive Intelligent Around View® Monitor with Moving Object Detection takes the guesswork out of tight parking situations. And the class-exclusive Intelligent Forward Collision Warning? That’s the kind of proactive safety tech that could save lives. Seamless Connectivity: Standard wireless Apple CarPlay® and Android Auto™ mean no more fumbling with cables. Three standard USB-C ports ensure everyone’s devices stay charged, and available wireless charging adds another layer of convenience. Garage Door Integration: The Sentra-first myQ Universal Garage Door Opener lets you control compatible garage doors right from the infotainment screen. It’s one of those features you don’t know you need until you have it.Comfort That Goes the Distance
Long drives? No problem. Nissan equipped the Sentra with front and rear Zero Gravity seats—the same ergonomic design philosophy used in their larger vehicles. Your passengers will thank you on road trips. Speaking of road trips, the spacious trunk features a low lift-over height and optimized opening designed specifically for loading bulky suitcases and gear. It’s the kind of practical design thinking that makes real-world ownership easier. The segment-first capacitive-touch HVAC controls add a modern, premium feel to the cabin, while the class-exclusive 64-color customizable ambient lighting lets you set the mood for every drive.Performance That Adapts to Your Mood
The drive mode selector (available on SV, SR, and SL grades) includes a Sport mode for when you want a more engaging driving experience. Whether you’re navigating rush hour or carving through weekend backroads, the Sentra adapts to match your energy. And with EPA-estimated fuel economy of up to 30 mpg city, 38 mpg highway, and 33 mpg combined (S and SV models), you’ll spend less time at the pump and more time enjoying the drive.The Premium SL Experience
New for 2026, the SL grade returns to deliver a truly upscale experience. Standard features include:- Power sunroof
- Dual-zone automatic climate control
- 64-color ambient lighting
- TailorFit™ quilted seating
- ProPILOT Assist for effortless highway cruising
- Bose® premium audio system
Exceptional Value Across the Lineup
Sentra S – $22,400: The entry point delivers impressive standard features that make it a smart choice for budget-conscious buyers. Sentra SV – $23,170: Adds key convenience and technology upgrades for less than $800 more. Sentra SR – $25,000: Brings the sporty styling and enhanced driving dynamics for enthusiasts. Sentra SL – $27,990: The premium choice with luxury-level features at a fraction of luxury prices. (Destination and handling adds $1,245 to all models)The Bottom Line
The 2026 Nissan Sentra isn’t trying to be everything to everyone—it’s focused on being the best value in the compact sedan segment. With segment-leading technology, class-exclusive features, and pricing that starts under $23,000, Nissan has created a compelling case for why the sedan isn’t dead—it’s just been waiting for the right execution. In a market increasingly dominated by SUVs and crossovers, the Sentra reminds us why sedans still matter: better fuel economy, easier parking, more engaging driving dynamics, and in this case, technology that punches well above its weight class. The all-new 2026 Sentra proves that incredible value doesn’t mean settling for less. Sometimes, it means getting more than you expected. Press release: All-new 2026 Nissan Sentra offers incredible value with pricing from $22,400Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner/
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Automotive
🚘 Slate Automotive’s “Affordable” Electric Truck: Promise, Progress, and Price Shifts

Slate Automotive captured national attention earlier this year when it unveiled what many called the most anticipated “budget” electric pickup truck in America. Promising a minimalist design, domestic manufacturing, and a base price under $20,000 (after incentives), the Slate Truck was positioned as the EV industry’s boldest answer to the affordability problem.
But since its April 2025 debut, several developments have reshaped that story — including pricing adjustments, production plans, and questions about whether “affordable” will still apply once federal incentives fade.
⚙️ From Concept to Production
In April, Slate Auto revealed its small two-door electric pickup — a compact, customizable EV designed for simplicity over luxury. The company’s philosophy is centered around what it calls the “Blank Slate” concept: a base model stripped of unnecessary features but built for expansion.
- Base range: ~150 miles, with an optional battery upgrade to ~240 miles
- Length: ~175 inches (roughly the size of a compact SUV)
- Body style: 2-door truck, with a conversion kit planned for a 5-seat SUV variant
- Manufacturing site: Warsaw, Indiana — a repurposed 1.4-million-square-foot former printing plant
- Production start: Targeting late 2026
- Estimated deliveries: Early 2027
For more on early EV innovation and transport development, check out our recent stories on Boom Supersonic’s Overture and The Evolution of Public Transportation in Los Angeles.
💲 Price Bump and Policy Changes
When Slate’s founders — backed by investors including Jeff Bezos and Mark Walter (Guggenheim Partners) — launched the concept, they confidently pitched a price “under $20,000 after incentives.”
However, recent developments have changed that equation. The loss of a key federal EV tax credit under recent legislation means the base price now sits closer to $27,000 before incentives. Even with state-level rebates, the total cost will likely land in the mid-$20K range for most buyers.
That’s still lower than most EVs on the market, but Slate’s base model is extremely minimal: manual windows, no touchscreen infotainment, and unpainted exterior panels in the entry trim. The company argues that the simplicity keeps prices low and durability high — echoing the utilitarian design of early pickups.
“We don’t believe an affordable EV should start at $60,000,” a Slate spokesperson said during the reveal. “Our truck is for people who want a reliable tool, not a gadget.”
🧩 Reservations and Early Demand
According to TechCrunch, Slate logged over 100,000 $50 refundable reservations within two weeks of launch — an impressive early show of interest.
That figure, however, does not guarantee actual orders. As seen with other EV startups, reservation enthusiasm doesn’t always translate into deliveries. Still, with $700 million in investor funding and a clear U.S. manufacturing plan, Slate’s prospects appear stronger than many early EV challengers.
🏭 Building in America
The company’s decision to set up shop in Indiana is strategic. It provides central U.S. access to suppliers and a lower-cost workforce compared to coastal hubs. The plant conversion is underway, and Slate aims to ramp up to 150,000 units annually by 2027, according to industry reporting.
If successful, the Slate Truck could become the first mass-produced electric pickup under $30K built entirely in the U.S.
🚦 What It Means for Affordable EVs
Slate’s progress comes at a pivotal moment for electric mobility. As other manufacturers focus on high-margin luxury vehicles, the affordable-EV space has thinned out. Slate’s entry signals a renewed interest in accessible electrification — but also highlights the fragile balance between price, policy, and practicality.
If production holds, the Slate Truck could mark the beginning of a new chapter for everyday EV ownership — proof that electric doesn’t have to mean expensive.
📎 Further Reading and Related Links
From STM Daily News:
- Boom Supersonic and the Future of Flight
- The Evolution of Los Angeles Public Transportation
- The Long Track Back Podcast: America’s Transportation Comeback
Outside Sources for Further Information:
- TechCrunch: Bezos-backed Slate Auto Debuts “Analog” EV Pickup
- Car and Driver: 2027 Slate Truck Revealed
- Hagerty: Slate to Build Affordable EV Truck in Indiana
- Business Insider: Slate Auto Drops “Under $20K” Tag After Policy Change
- Newsweek: Slate Auto Confirms Funding and Bezos Involvement
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