Automotive
ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS ‘OKAY HYUNDAI’ TIKTOK CAMPAIGN
QYOU’s collaboration with Culture Brands for Hyundai successfully engaged black TikTok influencers to drive consideration and excitement among African-American consumers for the brand’s award winning electric vehicle, the 2022 IONIQ 5
TORONTO and LOS ANGELES /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today that The Association of National Advertisers (ANA) presented the 2023 Driving Influence Award to QYOU Media, in partnership with Culture Brands, for Hyundai’s ‘Okay, Hyundai’ campaign during the Chicago Auto Show’s Media Preview. The annual award is given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. This year’s award highlighted campaigns with a special emphasis on reaching diverse audiences and communities, including women, BIPOC and LGBTQ consumers.
To launch the 2022 Hyundai IONIQ 5 and the 2023 Palisade SUV, the team embraced the brand’s award-winning OKAY Hyundai umbrella theme to deliver campaign-specific goals of expanded awareness, purchase consideration and audience engagement through culturally relevant content for Black consumers.
QYOU Media partnered up with Black creators and influencers to inspire users to take new adventures with two of its flagship vehicles – IONIQ 5, an award-winning and game-changing electric vehicle that fits seamlessly into user’s everyday lifestyles, and the enhanced Palisade SUV.
QYOU Media, a media and entertainment company powered by the Creator Economy, identified 11 Black Creators and, together with Culture Brands, developed a two-phase digital influencer campaign. Together, they created a viral campaign for both the ultimate family vehicle and benefits of an electric lifestyle. Creating an interactive social media presence through TikTok, the wide-ranging digital video campaign featured AA communities’ top influencers, custom creative, in-house content production and content amplification.
“I want to thank the ANA and the Chicago Automobile Trade Association for recognizing the impact of this campaign,” said Glenn Ginsburg, President of QYOU Media. “It was an honor to recognize and celebrate authentic Black voices in a culturally relevant way alongside Culture Brands and Hyundai. It was not only fun and exciting content to watch, but it generated view rates and engagements that surpassed our own high expectations.”
The campaign produced 1.5 million video views and 73,000 engagements for an overall engagement rate of 4.84 percent on TikTok. One of the main reasons to partner with influencers was to leverage their credibility with their audiences to generate purchase consideration for the vehicles and increase favorability for the Hyundai brand.
“The ANA is thrilled to present the 2023 Driving Influence Award to Hyundai for how they creatively engaged black TikTok influencers to reposition Hyundai in the eyes of African-American consumers as a sleek, trendy, futuristic vehicle,” said Leah Marshall, Senior Director, Influencer Marketing at the ANA.
Past Driving Influence Award recipients include Toyota (Family Trails), Mitsubishi (Kids Talk Safety), Hyundai (Santa Fe Launch), and Honda (Drive Your Fun).
For more information on the 2023 Chicago Auto Show, visit www.ChicagoAutoShow.com . For high resolution photos and b-roll, visit www.ChicagoAutoShow.com/media/online-newsroom-gallery.
About the Chicago Auto Show
First staged in 1901, the Chicago Auto Show is the nation’s longest running auto exposition in North America. The show is produced by Chicagoland’s new-car dealer association, the Chicago Automobile Trade Association, which has staged the show since 1935. The 2023 public show is Feb. 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com .
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com, www.theq.tv and www.theqyou.com and www.chtrbox.com.
Join our shareholder chat group on Telegram: http://t.me/QYOUMedia
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE QYOU Media Inc.
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Automotive
Driving Habits May Cost More Than You Think: Data-Backed Driving Techniques to Reduce Fuel Costs and Vehicle Wear
Rising Fuel Costs
(Feature Impact) If you’re feeling pain at the pump, you’re not alone. However, it’s not just rising gas prices that can impact your wallet – it might be your own habits on the road that negatively impact fuel efficiency and add extra strain to your vehicle.
With gas prices fluctuating by more than $1 per gallon nationally in recent years, Mercury Insurance is highlighting how driver behavior can significantly influence fuel costs.
According to the U.S. Department of Energy, aggressive driving – rapid acceleration and hard braking – can reduce fuel economy by up to 40% in city driving and 30% on highways, increasing annual fuel expenses by hundreds of dollars.
For the average American driver, that inefficiency adds up quickly. AAA estimates that annual fuel costs can exceed $2,000 depending on vehicle type and region. A 30-40% reduction in fuel economy can translate into hundreds of dollars in additional fuel expenses each year – before factoring in the added wear on key vehicle components.
“Most drivers think of aggressive driving as a safety issue, but it’s also a cost issue,” said John Dicken, director, material damage claims at Mercury Insurance. “From a claims standpoint, we see how habits like hard braking and rapid acceleration accelerate wear on brakes, tires and suspension components. Smoother driving isn’t just more efficient – it helps reduce preventable damage over time.”
The Hidden Cost of Driving Aggressively
Fuel is only part of the equation.
- Brake replacement can range from $300-800 per axle, depending on the vehicle.
- A new set of tires can cost $600-1,200 or more.
- Poorly maintained or underinflated tires can lower gas mileage by roughly 0.2% for every 1 PSI drop in pressure, according to federal transportation data.
Over time, inconsistent maintenance and aggressive driving habits compound these costs.
“Driving behavior directly impacts how often certain parts need to be replaced,” Dicken said. “When drivers anticipate traffic, maintain steady speeds and keep up with routine maintenance, they reduce strain on their vehicle and potentially avoid unnecessary repair expenses.”
Practical Eco-Driving Tips That Make a Measurable Difference
Consider these strategies recommended by Mercury Insurance to improve efficiency and reduce vehicle wear:
Accelerate gradually: Avoid rapid starts and jackrabbit acceleration, which significantly reduce fuel economy.
Brake smoothly and anticipate stops: Looking ahead and easing into stops reduces stress on brake systems.
Maintain consistent speeds: Using cruise control on highways can help improve fuel efficiency.
Keep tires properly inflated: Check tire pressure monthly and before long trips. If you’re unsure what your vehicle’s tires should be inflated to, locate the sticker inside the driver’s side door jamb for the proper PSI inflation or refer to the owner’s manual.
Remove excess weight: Extra cargo and unused roof racks reduce efficiency and increase drag.
Efficiency, Safety and Sustainability
The Environmental Protection Agency reports that transportation accounts for roughly 28% of total U.S. greenhouse gas emissions. While vehicle technology continues to improve, individual driving behavior remains one of the most immediate ways drivers can reduce both fuel consumption and environmental impact.
“Small, consistent changes in how we drive can produce meaningful savings over time,” Dicken said. “It’s one of the simplest ways drivers can protect both their budget and their investment.”
For more information about efficient driving and other cost saving measures, visit MercuryInsurance.com/Resources.
Photos courtesy of Shutterstock
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News
Jay Leno Test Drives the Slate Truck as Startup Pushes Toward 2026 Launch
The affordable electric pickup from Slate Auto is gaining attention after Jay Leno test drove the prototype on Jay Leno’s Garage. Here’s the latest update on pricing, features, reservations, and the planned 2026 production launch.
Testing the Slate Truck
The affordable electric pickup from Slate Auto is continuing to gain attention as the startup moves closer to production. One of the most visible recent developments came when legendary car collector and TV host Jay Leno featured the truck on his popular YouTube series Jay Leno’s Garage.
The episode offered one of the most detailed looks yet at the upcoming Slate Truck, including a real-world test drive, design insights, and a closer look at the company’s philosophy behind building what could become one of America’s most affordable electric vehicles.
Watch the Jay Leno Test Drive
What Jay Leno Revealed About the Slate Truck
During the episode, Leno drove a pre-production prototype of the truck while engineers from Slate Auto explained the design approach.
Unlike many modern EVs packed with luxury features, the Slate Truck is intentionally simple.
Key highlights from the test drive include:
A Focus on Simplicity and Repairability
One of the most notable ideas behind the truck is that it is designed to be easy to repair and modify. Instead of relying on proprietary parts or complex electronics, the vehicle uses a more straightforward architecture that could allow owners or independent mechanics to work on it.
This approach contrasts with many EVs that require dealership service or specialized tools.
Modular Body Panels and Customization
The Slate Truck is built around a modular platform with removable exterior panels and optional accessory kits.
According to the company, owners will be able to customize the vehicle with:
Different body panel styles Accessory racks and cargo options A potential conversion kit that can transform the pickup into a small SUV
The idea is to allow the vehicle to evolve with the owner’s needs over time.
Minimalist Interior
Inside the prototype shown to Leno, the truck features a very basic interior layout.
Instead of a large infotainment system, the vehicle relies heavily on smartphone integration and simpler controls to keep costs down. This minimalist philosophy is part of the company’s effort to build a lower-cost EV.
Pricing and the “Affordable EV” Promise
When the truck was first revealed in 2025, Slate Auto suggested the vehicle could cost under $20,000 after incentives.
However, with changes to federal EV incentives and updated pricing expectations, analysts now estimate the truck will likely start around the mid-$20,000 range.
Even at that price, the vehicle could still become one of the most affordable electric trucks available in the United States.
Production Plans in Indiana
The company plans to manufacture the truck in Warsaw, Indiana, where a large former industrial facility is being converted into an EV factory.
Production targets include:
Production start: Late 2026 Early deliveries: Possibly 2027 Potential capacity: Up to about 150,000 vehicles per year once fully ramped
Strong early interest has also been reported, with more than 100,000 reservations placed for the truck shortly after its reveal.
A Different Kind of Electric Truck
The Slate Truck is entering a market where most electric pickups—such as the Ford F-150 Lightning and Rivian R1T—sit at much higher price points.
Rather than competing on luxury or performance, the Slate Truck is aiming to fill a different niche: a practical, customizable, and relatively affordable electric work vehicle.
If the company can deliver on its promises, it could open the door to a new category of budget-friendly EVs.
For now, the test drive on Jay Leno’s Garage provides one of the clearest glimpses yet at how the truck might perform in the real world.
Related Coverage on STM Daily News
- Automotive News and Innovation – STM Daily News
- Boom Supersonic and the Overture: The Return of Commercial Supersonic Travel
- The Evolution of Public Transportation in Los Angeles
- Technology News and Emerging Innovations
Further Reading and Information
- Slate Auto Official Website
- Watch the Slate Truck Test Drive on Jay Leno’s Garage
- Car and Driver: First Look at the Slate Truck
- TechCrunch: Slate Auto Leadership Changes Ahead of Launch
- InsideEVs: Latest Electric Vehicle News
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Downtown Phoenix experienced the thunder of Formula 1 engines once again on Saturday, March 14, 2026, when the Red Bull Showrun transformed East Jefferson Street into a temporary motorsports stage. The free public event drew large crowds eager to see a real Formula 1 car perform high-speed demonstrations through the heart of the city.
The star of the event was the legendary Red Bull RB7, one of the most dominant machines in modern Formula 1 history. Fans watched as the car blasted down the temporary street course performing burnouts, donuts, and acceleration runs that echoed between downtown buildings.
A Championship Machine on City Streets
Originally driven to the 2011 Formula 1 World Championship by Sebastian Vettel, the RB7 represents a golden era for Red Bull Racing. The car is known for its aerodynamic design and remarkable performance during the 2011 season.
During the Phoenix showrun, the car was piloted by Scott Speed, a former Formula 1 competitor and experienced motorsports driver. He was joined by Nikola Tsolov, a rising talent in Red Bull’s junior driver development program.
Together, the drivers delivered a high-energy demonstration that gave spectators a rare opportunity to witness the power and precision of Formula 1 machinery up close.
A Tribute to Phoenix’s Formula 1 Legacy
The event also served as a reminder of Phoenix’s unique place in Formula 1 history. The city previously hosted the United States Grand Prix (Phoenix street circuit), which ran through downtown streets from 1989 through 1991.
During those races, fans watched legendary drivers such as Ayrton Senna compete on the challenging desert street circuit.
Although the Grand Prix eventually moved to other locations, the Red Bull Showrun brought the spirit of Formula 1 back to Phoenix for a new generation of motorsports fans.
Formula 1’s Growing U.S. Momentum
The Phoenix showrun comes at a time when Formula One is experiencing unprecedented growth in the United States. The sport now hosts three annual races in Austin, Miami, and Las Vegas.
Promotional events like the Red Bull Showrun help introduce the sport to new audiences and reconnect cities with their racing heritage.
For longtime Phoenix residents, the sound of a Formula 1 engine echoing through downtown streets was more than just a spectacle—it was a powerful reminder of the city’s motorsports past and the growing popularity of Formula 1 across America. 🏎️🔥
Related External Coverage
- Official Red Bull Showrun Phoenix Event Page
- Arizona’s Family (3TV / CBS 5): Coverage of the Red Bull Showrun in Downtown Phoenix
- Formula 1 Official Website – Learn More About the Sport
- City of Phoenix – Downtown Events and Street Closures
- History of the Phoenix Street Circuit and the U.S. Grand Prix (1989–1991)
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