Women, younger adults and LGBTQ+ people are most likely to look to the stars for guidance. We Are/DigitalVision via Getty ImagesShiri Noy, Denison University; Christopher P. Scheitle, West Virginia University, and Katie E. Corcoran, West Virginia University Scroll through TikTok, browse dating profiles or sit at a cafe, and you’ll often hear people reference their astrological sign. Someone might proudly claim their Leo energy; others joke that they would never date a Scorpio. Even in modern societies shaped by science, technology and universities — what sociologists sometimes call “disenchantment” — many people are still looking to astrology for meaning. Its widespread popularity sits alongside skepticism, with surveys suggesting that astrology can be popular even among those who don’t fully “believe” in it and use it “for fun.” In a new study published in the sociology journal Social Currents, we examined who consults astrology, how they use it and why they’re drawn to it. Drawing on nationally representative surveys, interviews with Americans and conversations with professional astrologers, we found that astrology is less about predicting the future and more about making sense of the self in an uncertain world.
Astrology’s deep roots
Astrology – the idea that the positions and movements of the Sun, Moon, planets and stars influence events on Earth – has a long history. For centuries, it was closely linked with astronomy. Early astronomers were also astrologers, charting the stars to measure time and interpret their influence on human life. The familiar 12-sign zodiac dates back to the fifth century B.C.E., and astrology was taught in medieval universities.In 1660, Dutch-German cartographer Andreas Cellarius created a star atlas featuring the 12 signs of the zodiac.Buyenlarge/Getty Images
Astrology’s appeal in uncertain times
Astronomy and astrology began to diverge in the 17th century. As astronomy embraced mathematics and observation during the Scientific Revolution, astrology increasingly lost its scholarly legitimacy and was pushed to the margins. By the 19th century, science itself became professionalized. Universities and academies formalized disciplines, research careers and standards of evidence. With astronomy firmly established as a science, astrology was relegated to the realm of the occult or pseudoscience. Astrology entered mainstream culture in the 1930s with daily newspaper horoscopes and spread widely, before experiencing renewed popularity in the 1960s and 1970s thanks to the New Age movement. Astrology’s current digital resurgence echoes these earlier waves, showing how it has repeatedly adapted to cultural shifts. Among Gen Zers, downloads of astrology apps have spiked in recent years, and industry reports project the global astrology market will top US$22 billion by 2031.
Who’s turning to astrology
Astrology today is far from fringe. Roughly one-quarter of Americans say they believe in astrology, according to a June 2025 Gallup survey. A May 2025 Pew Research poll found that close to one-third of Americans say they’ve consulted horoscopes or similar tools. In our analysis, just under half of Americans reported ever having consulted a horoscope. We also found that women, younger adults and LGBTQ+ people were especially likely to look to the stars for guidance. More than half of women said they had read a horoscope, compared with slightly more than one-third of men. About 60% of sexual minorities reported doing so, compared with just under half of heterosexuals. Younger adults were consistently more likely than older adults to read or consult astrology. Its popularity reflects broader cultural shifts: Younger generations are less tied to organized religion but continue to seek out spirituality or find meaning in other places. In our study, we draw on data from interviews with 31 Americans, who shared that they saw astrology as a form of entertainment or as a window into someone’s personality. Many respondents could name their zodiac sign or sun sign, and some described how it seemed to “fit” their personality. Few saw astrology as literally predictive. Instead, they used it as one more way to understand the self, comparable to tools such as the Myers-Briggs personality test or the enneagram. Our co-author, independent researcher Avantaea Siefke, interviewed professional astrologers and their clients, who framed astrology differently. For them, it was less about labels and more about spirituality and decision-making. They described astrology as a way to time major choices, gain confidence or reflect on relationships. One astrologer likened it to therapy: not deterministic, but a source of guidance and assurance.
Astrology in uncertain times
Why does astrology resonate now? Some analysts have described the current moment as an “age of polycrisis,” with overlapping economic, political and environmental challenges. At the same time, identity categories have become more fluid, and traditional sources of authority — religion, education, government — are more likely to be contested or distrusted. Astrology may offer people tools for navigating these uncertainties. It provides a language for identity, giving people shorthand to describe themselves and others. It offers a measure of control by giving people frameworks for thinking about choices and timing. And it creates community, particularly for LGBTQ+ people. Scholars have noted that astrology is a way for queer communities to cope with everyday struggles and imagine alternatives to mainstream forms of care and healing. Critics often dismiss astrology as irrational or pseudoscientific, and it’s true that astrology is not a science. But rather than asking whether astrology is “real,” it may be more useful to ask what its popularity says about contemporary life. From a sociological perspective, astrology is fascinating precisely because it straddles categories. Rather than a set of cosmic beliefs, many people treat astrology as a tool — part spirituality, part cultural practice, part entertainment and part language for understanding themselves and others. It is probably no coincidence that astrology often surges during unsettled times. Just as earlier generations might have turned to prayer or ritual, many people today turn to the stars. And while astrology may not predict the future, its popularity says a great deal about how Americans are navigating the present. Independent researcher Avantaea Siefke is a contributing author of this article.Shiri Noy, Associate Professor of Sociology, Denison University; Christopher P. Scheitle, Professor of Sociology, West Virginia University, and Katie E. Corcoran, Professor of Sociology, West Virginia University This article is republished from The Conversation under a Creative Commons license. Read the original article.
The Unfavorable Semicircle Mystery: The YouTube Channel That Uploaded Tens of Thousands of Cryptic Videos
In 2015, the YouTube channel Unfavorable Semicircle gained attention for its enigmatic and abundant video uploads, totaling over 70,000 before its deletion in 2016. Theories about its purpose vary, from automated content generation to digital art experimentation, leaving its intent unresolved.
In the vast digital landscape of the internet, strange phenomena occasionally emerge that leave investigators, tech enthusiasts, and everyday viewers scratching their heads. One of the most puzzling cases appeared in 2015, when a mysterious YouTube channel called Unfavorable Semicircle began uploading an astonishing number of cryptic videos.
Within months, the channel had published tens of thousands of bizarre clips, many of which seemed random, incomprehensible, and visually chaotic. But as internet detectives began analyzing the content more closely, they discovered that these videos might not have been random at all.
The Sudden Appearance of an Internet Mystery
The Unfavorable Semicircle channel reportedly appeared in March 2015, with its first uploads arriving in early April.
Almost immediately, the channel began publishing videos at an incredible pace. Observers estimated that the account uploaded thousands of videos per week, sometimes multiple videos per minute. By the time the channel disappeared in early 2016, researchers believed it had uploaded well over 70,000 videos, possibly far more.
The scale alone made the project seem impossible for a human to manage manually.
Most of the videos shared similar characteristics:
Extremely short or very long runtime
Abstract visuals such as flashing colors, static, or distorted imagery
Little or no audio, or heavily distorted sounds
Titles made of random characters, symbols, or numbers
To casual viewers, the videos looked like pure digital noise. However, online investigators suspected something more deliberate was happening.
Hidden Images Discovered
The mystery deepened when researchers began extracting individual frames from some videos.
When thousands of frames from certain clips were stitched together, the results sometimes formed coherent images. One of the most famous examples involved a video titled “LOCK.” While the footage appeared chaotic at first, combining the frames revealed a recognizable composite image.
This discovery suggested the videos were carefully constructed rather than random uploads.
Theories About the Channel’s Purpose
Because the creator never explained the project, several theories emerged across Reddit, YouTube, and internet forums.
Automated Experiment Many believe the channel was created using automated software that generated and uploaded content at scale.
Alternate Reality Game (ARG) Some viewers suspected the channel might be part of a hidden puzzle or digital scavenger hunt.
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Encrypted Communication Others compared the channel to Cold War “numbers stations,” suggesting the videos could contain coded messages.
Digital Art Project Another theory suggests the channel was an experimental art project exploring algorithms, data, and visual noise.
Despite years of investigation, no single explanation has been confirmed.
Why the Channel Disappeared
In February 2016, YouTube removed the channel, reportedly due to spam or automated activity violations.
By that time, the channel had already become a minor internet legend. Fortunately, some researchers managed to archive a large portion of the videos before they disappeared.
Even today, archived clips continue to circulate online as investigators attempt to decode them.
Unfavorable Semicircle: The Most Bizarre YouTube Mystery
Other Mysterious YouTube Channels
The Unfavorable Semicircle mystery is not the only strange case on YouTube.
One well-known example is Webdriver Torso, a channel that uploaded hundreds of thousands of videos showing red and blue rectangles with simple beeping sounds. Internet speculation ran wild before Google eventually confirmed it was an internal YouTube testing account.
Another example is AETBX, which posts distorted visuals and unusual audio that some viewers believe contain hidden patterns or encoded information.
These cases highlight how automation, experimentation, and creativity can sometimes blur the line between technology and mystery.
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A Digital Mystery That Remains Unsolved
Nearly a decade later, the true purpose behind Unfavorable Semicircle remains unknown.
Was it a sophisticated experiment? A piece of algorithmic art? Or simply an automated test that accidentally captured the internet’s imagination?
Whatever the explanation, the channel stands as a reminder that even in a world filled with billions of videos and endless information, the internet can still produce mysteries that challenge our understanding of technology.
Why Internet Mysteries Still Fascinate Us
Stories like Unfavorable Semicircle capture attention because they combine technology, creativity, and the unknown. They invite people from around the world to collaborate, analyze patterns, and search for meaning hidden in the noise.
And sometimes, the most intriguing part of the mystery is that the answer may never fully be known.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
International Women’s Day is celebrated globally on March 8th to honor women’s achievements and promote gender equality, originating from a 1908 march in New York for better rights.
International Women’s Day is a global celebration that honors the achievements of women and highlights the progress still to be made in the fight for gender equality. On this day, people around the world come together to recognize the amazing contributions of women everywhere and to rally for greater gender equity in all areas of life.
The origins of International Women’s Day can be traced back to 1908, when 15,000 women marched through the streets of New York City to demand better working conditions and the right to vote. Since then, the celebration has grown to be an international event, with more than 100 countries recognizing the day. The United Nations even declared March 8th as International Women’s Day in 1975, to honor the struggles of women around the world.
This year’s International Women’s Day theme is #ChooseToChallenge, meaning that everyone is encouraged to call out gender bias and inequality when they see it. We’re also encouraged to celebrate women’s achievements, support each other, and take action for equality.
It’s important to recognize the progress we’ve made in terms of gender equality, but we still have a long way to go. International Women’s Day serves as a reminder that we must continue to fight for gender equality in all areas of life. Let’s use this day to honor the contributions of women around the world, and to continue the fight for a more equitable world.
Rebecca Jo is a mother of four and is a creative soul from Phoenix, Arizona, who also enjoys new adventures. Rebecca Jo has a passion for the outdoors and indulges in activities like camping, fishing, hunting and riding roller coasters. She is married to Rod Washington
Byron Allen’s Starz Stake Signals Bigger Moves in the Streaming Industry
Byron Allen’s Starz: Byron Allen has acquired a 10.7% stake in Starz Entertainment for approximately $25 million, signaling his long-term media strategy amidst industry consolidation. This investment positions him influentially in the evolving streaming market despite intense competition.
Byron Allen — Founder/Chairman/CEO of Allen Media Group
Byron Allen’s Starz investment
Media entrepreneur Byron Allen has taken another step toward expanding his growing media empire. Through his family office, Allen recently acquired a 10.7% stake in Starz Entertainment, purchasing the shares from a fund managed by former U.S. Treasury Secretary Steven Mnuchin.
The transaction, valued at approximately $25 million, gives Allen a significant minority position in the premium cable and streaming platform. While the investment itself may seem modest compared to the billion-dollar deals common in Hollywood, analysts say the move could signal a larger strategy unfolding in the rapidly evolving streaming industry.
Why the Starz Deal Matters
The shares were sold by Mnuchin’s Liberty 77 Capital fund, which previously invested in the company when Starz was still connected to its former parent, Lionsgate.
In 2025, Lionsgate completed a corporate restructuring that separated its operations into two distinct companies:
Lionsgate Studios – responsible for film and television production
Starz – focused on premium cable and streaming services
Following the spin-off, Starz became an independent publicly traded company. As a result, investors are still determining the platform’s long-term value in an increasingly crowded streaming marketplace.
Despite facing intense competition from larger platforms such as Netflix, Disney+, and Amazon Prime Video, Starz continues to maintain a strong subscriber base and recognizable content franchises.
Outlander – historical drama series
The Power franchise created by Courtney A. Kemp and executive produced by 50 Cent
Byron Allen’s Long-Term Media Strategy
Allen’s investment strategy has long focused on owning media distribution and infrastructure rather than simply producing content.
The Weather Channel
Dozens of local television stations across the United States
Multiple niche cable networks and digital platforms
Over the past several years, Allen has also pursued larger acquisitions, reportedly exploring deals involving companies such as Paramount Global and BET Media Group. While those deals did not materialize, they signaled his ambition to expand Allen Media Group into a major force in global media ownership.
The Bigger Picture: Industry Consolidation
Allen’s investment arrives during a time of significant disruption in the entertainment business. Traditional cable television continues to decline as audiences migrate toward streaming platforms. At the same time, major studios and media companies are struggling to make streaming services consistently profitable.
Industry observers believe these pressures could lead to a new wave of consolidation across Hollywood and the streaming sector. Smaller platforms like Starz could become attractive acquisition targets for larger companies seeking additional subscribers and content libraries.
A Potential Hidden Opportunity
For now, Allen’s 10.7% stake does not give him control of Starz. However, it does provide influence as one of the company’s larger shareholders and leaves open the possibility of increasing his ownership in the future.
If consolidation accelerates and streaming platforms begin merging or forming partnerships, assets like Starz could become significantly more valuable. For Byron Allen—whose career began as a stand-up comedian before evolving into one of the most prominent independent media owners in America—the investment may represent another calculated step in a decades-long strategy built around media ownership and long-term growth.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/