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Before Cuffing Season, There’s Boo Season: New Insights From Peacock and Tinder Show Horror Movies Are the New Dating Trend

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Tinder and Peacock Partner to Launch New “Horror Movies” Interest In-App and Host Private Date Night Screenings to Help Daters Find their Boos as Nearly Half of Daters Agree an Interest in Horror can Signal Compatibility

LOS ANGELES /PRNewswire/ — Just in time for Halloween, Tinder and Peacock are launching a new way for daters to find a boo. After seeing a 42% increase in users talking about scary movies on their Tinder bios, “Horror Movies” will now officially be available as an Interest that can be added to Tinder profiles.


Boo Season: New insights from Peacock and Tinder show horror movies are the new dating trend

Based on this trend, Peacock and Tinder surveyed singles and found that horror may be the way to daters’ hearts with nearly two-thirds (63%) of respondents agreeing that watching horror movies together is a great date activity. And almost half (49%) agreed that a shared interest in horror movies can indicate a deeper compatibility between partners. It seems those that scream together stay together.

Horror reigns supreme.
Horror (69%) was the second-favorite genre to watch on a date, just behind comedy (71%), with respondents 1.5x more likely to choose a horror film over a rom-com (44%). The responses show that the way to our hearts is more Michael Myers than Nancy Meyers. Literally. Halloween took the top spot for horror movie franchises to watch with a date followed by Leatherface (The Texas Chainsaw Massacre) and everyone’s favorite evil doll (Chucky). Rounding out the list are The Purge and Saw in the fourth and fifth slots, respectively.

Fans can find these top horror franchises and more in a new dedicated “For You and Your Boo” date night collection starting Oct 5. Peacock is home to more than 500 Halloween Horror titles.

Love is in the scare.
Respondents felt that the greatest benefits of watching a horror or scary movie with a date were creating an opportunity to get physically closer/cuddle (51%), sharing a thrilling experience (46%), enjoying a sense of excitement and adrenaline (46%), and breaking the ice in a fun and unconventional way (43%). Now that’s what we call gore-play.

Third time’s the chill.
While 74% of respondents said that they’d be open to seeing a horror movie on the first date (aka love at first fright), it turns out the third date is the most common for watching a horror movie together. Though 33% of respondents also said that the date number didn’t necessarily matter — it seems anytime is a good time to scream someone off of their feet.

Looking for a boo.
Singles have been taking to Tinder to find a plus-one for a spooky binge with mentions of “scary movie” (+42%) and “spooky movie” (+204%)1 spiking on Tinder profile bios during the month of October. To give these users a new way to connect this Boo Season, Tinder is introducing a new “Horror Movies” Interest badge to the app that can be added to their profiles.

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Here’s how users can add the new Horror Movies Interest to their profile:

  • Open Tinder and tap the Profile icon
  • Tap on the pencil icon to edit your profile
  • Scroll down to Interest and search for Horror Movies
  • Tap to add it to your profile

In addition to giving daters the opportunity to proudly state their horror fandom, Tinder users will also be eligible for an exclusive Peacock offer in-app available from Oct 4 to Oct 31.

Exclusive Screamings
To help singles share in the scares IRL, Tinder and Peacock are also hosting the ultimate horror movie date night in New York, Los Angeles, and Chicago on none other than Friday, Oct 13. Tinder users will be able to RSVP for their city’s scary soiree through in-app notifications on Tinder beginning Oct 4. 

Peacock and Match Group, parent company of Tinder, announced a broad partnership earlier this year to leverage Peacock’s programming and Match Group’s digital technology to bring people together and make meaningful connections. And now, they’re offering daters everything they need to get through Boo Season this year.

*Methodology
An online survey was conducted in Sept 2023 to understand the preferences and perceptions of U.S. residents regarding dating and horror film choices. Insights were gathered on the dating dynamics, horror film preferences, and the interplay between these aspects among 1,000 U.S. participants.

About Halloween Horror
NBCUniversal is bringing “Halloween Horror” to life across NBCUniversal’s portfolio of businesses and brands, including Universal Pictures, Universal Destinations & Experiences, Peacock, SYFY, TODAY, USA, and more. Universal Pictures will debut two new Blumhouse films, The Exorcist: Believer on Oct 6 exclusively in theaters and Five Nights at Freddy’s on Oct 27 in theaters and streaming on Peacock. Season 3 of the hit-series Chucky returns to SYFY and USA on Oct 4 and will be available next day on Peacock. Throughout September and October, our global theme parks are bringing NBCUniversal’s iconic horror brands, including The Exorcist: Believer, Five Nights at Freddy’s, Chucky, The Purge, Universal Monsters and more, to guests at the world’s premier Halloween event, Halloween Horror Nights. To learn more about Halloween Horror at NBCUniversal, visit nbcuniversal.com.

About Peacock
Peacock is NBCUniversal’s premium streaming service providing audiences a singular, unmatched content destination. As one of the most complete streaming products on the market, Peacock offers exclusive breakout Original series; more than 8,000 hours of live sports; hit movies right after theaters from Universal Pictures, Focus Features, DreamWorks Animation and Illumination; next-day access to all new shows from NBC and Bravo; fan-favorite library content; daily live news; as well as live channels from brands including Hallmark and WWE. Built on the foundation of NBCUniversal with a spirit that is all Peacock, the platform delivers for its audiences with innovative technology, creative partnerships, and entertainment that is truly entertaining.

About Tinder
Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

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1 Tinder internal data

SOURCE Peacock

adult relationships

5 Easy Ways to Say ‘I Love You’

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(Family Features) If gift-giving isn’t your strong suit, occasions like Valentine’s Day are likely to bring on stress and worry, but procrastinating will only serve to elevate your unease.

Follow these steps to simplify your shopping, and while you may not come to love the task of finding the perfect gift, your loved one will undoubtedly appreciate your effort.

  1. Browse for ideas online. Many retailers offer special promotions and gift idea sections on their websites, so finding inspiration can be as easy as visiting the sites of your loved one’s favorite stores. There are also dozens of articles online to help get the ideas flowing. Searches such as “gifts for horse lovers” or “Valentine’s gifts for a new boyfriend” will reveal a long list of ideas to peruse.
  2. Keep it simple. Although the advertising industry works hard to convince consumers otherwise, Valentine’s Day isn’t really all about the bling. Sure, a pretty bauble is a welcome gift, but there are plenty of ways to show your affection that don’t require spending a month’s salary. A heartfelt card paired with a memento of a meaningful event or place in your relationship sends the same loving sentiment.
  3. Make it a (different) date. For many couples, navigating the demands of work, kids and life make spending time together a luxury. Instead of fighting crowds at busy restaurants on the official date, celebrate your love on a day of your own choosing, when you can relax and enjoy the time together without the pressure to rush through dessert so your table can be flipped for the next waiting couple.
  4. Give blooms a boost. A dozen long-stem red roses is a beautiful gesture, but unless your intended rose receiver is a strictly traditional type, try adding a little spice to your floral arrangement. Go for a bouquet in her favorite color, or have the flowers arranged in a practical vessel she can reuse to remember the occasion, such as a cocktail shaker or a watering can.
  5. Go ahead, gift yourself. It may seem counter-intuitive, but finding a gift you’ll enjoy may inspire an idea for your loved one. The trick is finding something you can share together, whether it’s tickets to a show or his and hers mugs for enjoying your favorite brew. Just be sure the item is something your intended will share your enthusiasm for, or you may as well go buy a blender.

Find more ideas to simplify every occasion at eLivingToday.com.

Photo courtesy of Getty Images


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adult relationships

7 Valentine’s Day Date Ideas to Break from the Norm

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(Family Features) If you’re feeling pressure to plan the perfect Valentine’s Day date, it may be time to veer away from tradition. While flowers, chocolates and dinner for two is a classic, thinking outside the box can make for just as romantic of an experience.

Consider these simple date ideas to reduce stress and make your day extra special.

Take a Dance Class
Learning something new together can be a great way to bond with your significant other. Research dance studios in your area and book a lesson for a night out. Many studios offer new or first-time discounts and typically have a variety of lessons available from ballroom to salsa, cha cha and more. If dancing isn’t really your thing, consider another skill-building class you can do together like pottery, cooking or painting, for example.

Recreate Your First Date
Take a trip down memory lane and go back to the beginning of your relationship by recreating your first – or a favorite – date. Whether you went bowling, mini golfing, to dinner and a movie or something else entirely, reliving the past can be a special way to connect and show your partner how much you care.

Plan an Indoor Picnic
If it’s too cold outside for an actual picnic, clear some space in your living room and throw down a blanket. Pack a basket of finger foods like sandwiches, cheese and crackers, fruit, a bottle of wine and dessert for a romantic meal for two in the comfort of home.

Book a Staycation
A getaway doesn’t have to mean going far from home. Become tourists in town by booking a night at a nearby hotel and visiting some local landmarks you’ve been wanting to check out or haven’t experienced in a while. A simple break from routine can make for an enjoyable escape, even if you’re only a few miles from home.

Schedule a Photoshoot
If the last time you had your photo professionally taken was on your wedding day or a family vacation, hire a photographer for a couples photo session, and use it as an opportunity to create fun memories together. Many photographers offer mini sessions, which only take 15-30 minutes, leaving time for a night out afterward. For an inexpensive option, have a friend take a few casual pictures or use a selfie stick to help document your date.

Cook Dinner Together
Restaurants are often booked up on Valentine’s Day, so try something different this year and make a special home-cooked meal together. Whether you make a tried-and-true favorite or whip up something new, like a heart-shaped dish, you’ll bond over the experience while creating a tangible (and hopefully tasty) reward once the oven timer dings. Then dim the lights, play some soft music and light some candles to create a romantic ambience while enjoying dinner together.

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Go On a Road Trip
Take a day – or a weekend – and venture to a destination you haven’t been before on a romantic Valentine’s Day getaway. Even if traveling far away isn’t possible right now, exploring a town or two over allows you to check out new restaurants, stores or other attractions and get out of your comfort zones.

Find more ideas for celebrating Valentine’s Day at eLivingtoday.com.

Photo courtesy of Unsplash


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adult relationships

5 Timeless Valentine’s Day Gift Ideas

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(Family Features) On a day that signifies the importance of love and companionship, many people find it rewarding to show their loved ones just how much they mean. If you’re in the gift-giving spirit this Valentine’s Day, you may find a bit of inspiration with these ideas.

Just remember, whether you’re celebrating the relationship with your significant other or showing appreciation for a friend, the best gifts come from the heart.

  • Food – If your partner is a foodie, a Valentine’s Day date is an obvious choice. Make a reservation at his or her favorite restaurant or opt for takeout and enjoy quiet time together in the comfort of home. Satisfy that special someone’s sweet tooth with a classic box of chocolates or create a personalized candy basket full of guilty pleasures.
     
  • Jewelry – Whether you’ve been together a year, a decade or more, it’s a perfect opportunity to splurge for a gift he or she will cherish for a lifetime. Necklaces, bracelets, earrings, anklets, watches and more all make for perfect gifts that can often be customized with engravings like names or important dates.
     
  • Experiences – Oftentimes, the gift of moments together means more than a trinket. Consider the things you enjoy doing side by side and schedule a day or weekend to do nothing but your favorite activities. Book a tour at a local museum, find tickets to the next big game, sit frontstage for a favorite band or road trip to a nearby attraction for new sights and sounds.
     
  • Subscriptions – Gifts don’t always need to be sentimental. Sometimes, they can be downright practical. Creating an account for a new streaming service or music platform, signing up for monthly food or wine gift boxes and buying ticket packages for a favorite local team are all gifts that keep on giving.
     
  • Handwritten Notes and Flowers – Take time to write what you appreciate most about your special someone – personality traits, favorite memories, thoughtful gestures and why they’re important to you – and pair your note with favorite flowers. Gifts may spark a smile, but sharing a moment of connection offers a reminder of what you’re celebrating in the first place.

Find more Valentine’s Day gift ideas by visiting eLivingtoday.com.

Photo courtesy of Unsplash


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eLivingtoday.com

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