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Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection

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Purpose Toys recently announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on their Instagram @MyNaturalistas.

PHILADELPHIA /PRNewswire/ — Purpose Toys, one of the largest Black-owned toy start-ups, announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on Instagram @MyNaturalistas.

CROWN Day is holiday that celebrates the first signing of the CROWN Act into legislation in California, on July 3, 2019. The CROWN Act is legislation aimed to outlaw Natural-Hair discrimination in schools and the workplace.

Naturalistas is a line of ultra-glam, contemporary Natural Hair Fashion Dolls, created to celebrate children with coily, curly and naturally textured hair. With the announcement of the Pixie Puff Collection, the Naturalistas brand continues to grow by bringing the first culture-driven fashion doll line that centers around and celebrates children with coily “4-textured” hair, one of the most common hair types found across the African American community. Working with Just Play and Kidfinity Inc. (a Just Play affiliate company), the line will be sold and distributed by Purpose Toys at Walmart beginning in September 2022.

“Whereas there is an over-representation of long straight hair and long loose curls across the Black doll category, the reality is that many African American children actually have gorgeous tightly coiled hair,” said Purpose Toys CEO, DeeDee Wright-Ward. “From the standpoint of authentically representing distinctively Black characteristics, most doll products marketed to Black children don’t often reflect their beautiful pixie coils, which can inadvertently send a message that hair that looks like theirs isn’t equally valued…no matter the intent of the manufacturer.”

“A Celebration of Short Hair and Chic Style,” Pixie Puff dolls (SRP $12.97) are the beautiful girl-next-door addition to glamour-driven core Naturalistas product. The Pixie Puff Collection features characters Peety and Penny – both of whom come with beautiful cropped (coily) “4C” textured hairstyles, varying custom skin tones, modern contemporary fashions, and character profiles that speak to their pride and commitment to their healthy, unique natural tresses.

Lisa Whitaker, Co-President of Kidfinity states, “We are honored to support DeeDee and Purpose Toys on a brand that is centered on delivering accurate representation through beautiful dolls that will uplift and celebrate children everywhere.”

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With legislation, such as the CROWN Act in place to protect against Natural Hair discrimination in schools and in the workplace, Naturalistas and the Pixie Puff Collection hope to do their small part in supporting the self-esteem and confidence of children who may face contrasting messaging at a young age about their perfect coils.

DeeDee adds, “Our tagline across all Naturalistas brands is ‘Be Proud of Your Crown,’ and on National Crown Day and always, we will continue to support the healthy emotional development of children who wear their Natural Hair through our nuanced, culture-driven product. It goes without saying that Purpose Toys is grateful for the support of Just Play and Walmart in bringing celebratory, uplifting ‘dolls-of-culture’ to toy aisles.”

Purpose Toys

About Purpose Toys

“A Supportive Community of Black Founders”, Purpose Toys’ mission is to partner with and uplift burgeoning toy entrepreneurs, by providing the infrastructure and resources necessary to succeed. Additionally, their mission is to also provide authentic “Product with a Purpose,” that perfectly aligns with the modern Black experience which we hope to deliver with contemporary brands, Naturalistas and “Pixie Puff Collection.” Purpose Toys’ products will be available coming Fall 2022 across the U.S. For more information, please email [email protected] or visit MyNaturalistas.com and follow social channels @mynaturalistas via InstagramTikTok, and YouTube.

About Just Play, LLC

Just Play is a passionate toy company and global leader across a broad range of children’s consumer goods including figures, playsets, dolls, plush, role-play and dress-up. They create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to a top 10 toy company according to NPD for the past 5 years. To learn more about Just Play’s products, please visit www.justplayproducts.com or follow the company on Instagram (@JustPlayProducts) or on Facebook (www.facebook.com/JustPlay).

About Kidfinity Inc

Kidfinity is a new company formed by industry veterans Lisa Whitaker, Darryl Wizenberg and Tolly Wizenberg. Kidfinity is closely aligned with Just Play and works together with its team to create new and innovative toys and consumer products outside of traditional toy lines.

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SOURCE Purpose Toys Last Chance to Save Up to 80% OFF @tomtop.com

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts


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Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

The Bridge

For enslaved people, the holiday season was a time for revelry – and a brief window to fight back

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Adolphe Duperly’s painting depicting the destruction of the Roehampton Estate in Jamaica during the Baptist War in January 1832. Wikimedia Commons

Ana Lucia Araujo, Howard University

During the era of slavery in the Americas, enslaved men, women and children also enjoyed the holidays. Slave owners usually gave them bigger portions of food, gifted them alcohol and provided extra days of rest.

Those gestures, however, were not made out of generosity.

As abolitionist, orator and diplomat Frederick Douglass explained, slave owners were trying to keep enslaved people under control by plying them with better meals and more downtime, in the hopes of preventing escapes and rebellions.

Most of the time, it worked.

But as I discuss in my recent book, “Humans in Shackles: An Atlantic History of Slavery,” many enslaved people were onto their owners and used this brief period of respite to plan escapes and start revolts.

Feasting, frolicking and fiddling

Most enslaved people in the Americas adhered to the Christian calendar – and celebrated Christmas – since either Catholicism or Protestantism predominated, from Birmingham, Alabama, to Brazil.

Consider the example of Solomon Northup, whose tragic story became widely known in the film “12 Years A Slave.” Northup was born free in the state of New York but was kidnapped and sold into slavery in Louisiana in 1841.

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In his narrative, Northup explained that his owner and their neighbors gave their slaves between three and six days off during the holidays. He described this period as “carnival season with the children of bondage,” a time for “feasting, frolicking, and fiddling.”

According to Northup, each year a slave owner in central Louisiana’s Bayou Boeuf offered a Christmas dinner attended by as many as 500 enslaved people from neighboring plantations. After spending the entire year consuming meager meals, this marked a rare opportunity to indulge in several kinds of meats, vegetables, fruits, pies and tarts.

Lithograph showing three men playing instruments with a small child in front.
Isaac Mendes Belisario’s ‘Band of the Jaw-Bone John-Canoe’ (1837). Slavery Images

There’s evidence of holiday celebrations since the early days of slavery in the Americas. In the British colony of Jamaica, a Christmas masquerade called Jonkonnu has taken place since the 17th century. One 19th-century artist depicted the celebration, painting four enslaved men playing musical instruments, including a container covered with animal skin, along with an instrument made from an animal’s jawbone.

In the 1861 narrative of her life in slavery, abolitionist Harriet Jacobs described a similar masquerade in North Carolina.

“Every child rises early on Christmas morning to see the Johnkannaus,” she wrote. “Without them, Christmas would be shorn of its greatest attraction.”

On Christmas Day, she continued, nearly 100 enslaved men paraded through the plantation wearing colorful costumes with cows’ tails fastened to their backs and horns decorating their heads. They went door to door, asking for donations to buy food, drinks and gifts. They sang, danced and played musical instruments they had fashioned themselves – drums made of sheepskin, metal triangles and an instrument fashioned from the jawbone of a horse, mule or donkey.

It’s the most wonderful time to escape

Yet beneath the revelry, there was an undercurrent of angst during the holidays for enslaved men, women and children.

In the American South, enslavers often sold or hired out their slaves in the first days of the year to pay their debts. During the week between Christmas and New Year’s Day, many enslaved men, women and children were consumed with worry over the possibility of being separated from their loved ones.

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At the same time, slave owners and their overseers were often distracted – if not drunk – during the holidays. It was a prime opportunity to plan an escape.

John Andrew Jackson was owned by a Quaker family of planters in South Carolina. After being separated from his wife and child, he planned to escape during the Christmas holiday of 1846. He managed to flee to Charleston. From there, he went north and eventually reached New Brunswick in Canada. Sadly, he was never able to reunite with his enslaved relatives.

Even Harriet Tubman took advantage of the holiday respite. Five years after she successfully escaped from the Maryland plantation where she was enslaved, she returned on Christmas Day in 1854 to save her three brothers from a life of bondage.

‘Tis the season for rebellion

Across the Americas, the holiday break also offered a good opportunity to plot rebellions.

In 1811, enslaved and free people of color planned a series of revolts in Cuba, in what became known as the Aponte Rebellion. The scheming and preparations took place between Christmas Day and the Day of Kings, a Jan. 6 Catholic holiday commemorating the three magi who visited the infant Jesus. Inspired by the Haitian Revolution, free people of color and enslaved people joined forces to try to end slavery on the island.

In April, the Cuban government eventually smashed the rebellion.

In Jamaica, enslaved people followed suit. Samuel Sharpe, an enslaved Baptist lay deacon, called a general strike on Christmas Day 1831 to demand wages and better working conditions for the enslaved population.

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Two nights later, a group of enslaved people set fire to a trash house at an estate in Montego Bay. The fire spread, and what was supposed to be a strike instead snowballed into a violent insurrection. The Christmas Rebellion – or Baptist War, as it became known – was the largest slave revolt in Jamaica’s history. For nearly two months, thousands of slaves battled British forces until they were eventually subdued. Sharpe was hanged in Montego Bay on May 23, 1832.

After news of the Christmas Rebellion and its violent repression reached Britain, antislavery activists ramped up their calls to ban slavery. The following year, Parliament passed the Slavery Abolition Act, which prohibited slavery in the British Empire.

Yes, the week between Christmas Day and New Year’s Day offered a chance to feast or plot rebellions.

But more importantly, it served as a rare window of opportunity for enslaved men, women and children to reclaim their humanity.

Ana Lucia Araujo, Professor of History, Howard University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/the-bridge


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Senior Assist Day: Jon Taylor’s Christmas Event for Seniors at Tanner Garden

On December 20th, Jon Taylor organized the third Senior Assist Day at Tanner Garden, fostering community spirit and celebrating seniors with gifts, food, and entertainment to combat loneliness.

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Senior Assist Day
Senior Assist Day 2024

As the holiday season approaches, the spirit of giving shines brightest among those who truly understand the value of community. This year, on December 20th, Jon Taylor, the compassionate founder of Assistory Outreach Services, brought joy and warmth to the residents of Tanner Garden Senior Apartment Complex south of downtown Phoenix for the third consecutive year. With his amazing team of volunteers by his side, Jon organized a heartfelt Senior Assist Day, dedicated to celebrating and uplifting the lives of our beloved senior citizens.

A Celebration of Community and Care

“Senior Assist Day is all about reaching out to one of our most precious commodities, seniors,” Jon said warmly during the event. For many older adults, the holidays can be a time of loneliness, especially when family is far away or when mobility issues prevent them from gathering with friends. Recognizing the potential for increased feelings of isolation and depression during this festive season, Jon and his team made it their mission to ensure that no one feels forgotten.

On this cheerful day, Tanner Garden was filled with laughter, love, and joy as volunteers came together to provide gifts, food, and live music. The air was alive with the sounds of celebration, serving as a reminder that holiday spirit is best when shared.

Building on Success Year After Year

Reflecting on the event, Jon expressed excitement about the growth of Senior Assist Day, stating, “Each year just gets better and better.” In only three years, the event has already grown significantly, and Jon has plans to expand even further in 2025. With hopes of increasing participation from the resident community, his goal is to provide gifts for at least 124 residents next year.

“This year we had 77 participants, and I think we can do more!” Jon said with determination. “Sometimes it’s about overcoming hesitations, and I’d love to offer some added services that they’ve requested, like haircuts and nail polishing for the ladies.”

Community Partnerships Make a Difference

Jon was quick to express gratitude for the invaluable partnerships that have helped bring this event to life. Walmart has been a significant sponsor for the past two years, generously providing delicious meals for the seniors. “I couldn’t have done it without them,” Jon stated, honoring the store’s commitment to the community.

Food for the event was provided and served by Kurt Riske, along with his assistant, from Los Sombreros, a local Mexican restaurant known for its elevated and contemporary-casual Mexican dishes.

In addition, he gave a shout-out to Best Buy for their support and recognized the contributions of his volunteers, who consistently show up with genuine enthusiasm and dedication. “I’m fortunate to have a wonderful team of 10 to 15 volunteers who step up at a moment’s notice,” he said.

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A Day to Remember

As the event unfolded, residents danced to holiday tunes, enjoyed mouthwatering treats, and opened thoughtfully curated gifts filled with love and care. The smiles on their faces and the joy in their laughter told a beautiful story of connection and community spirit.

Jon Taylor is more than just a compassionate individual; he is an inspiration to us all, reminding us of the importance of caring for our senior citizens. By creating spaces where they feel valued and celebrated, he continues to forge stronger community bonds, paving the way for a brighter future for our elders.

As we wrap up another successful year of Senior Assist Day, we can’t wait to see what Jon and Assistory Outreach Services will bring to Tanner Garden and beyond in 2025. Together, let’s keep spreading the cheer and reminding our seniors that they are truly loved and cherished. After all, they are our most precious commodity!

If you would like to get involved or support this noble cause, consider reaching out to Assistory Outreach Services to become part of Jon’s volunteering team or to help in securing sponsorships and gifts for future events. Your contributions can make all the difference in bringing joy to those who have given us so much.

For more information about the Assistory Organization, check out this link: https://assistoryoutreachservices.com

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/the-bridge

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Caitlin Clark, Christine Brennan and how racial stereotypes persist in the media’s WNBA coverage

The “Caitlin Clark effect” has driven record growth in the WNBA, yet Clark’s rookie season ended prematurely, revealing racial tensions and media biases impacting Black athletes’ representation and coverage.

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Indiana Fever guard Caitlin Clark, right, scrambles for a loose ball against Connecticut Sun guard DiJonai Carrington during a game on Aug. 28, 2024. Brian Spurlock/Icon Sportswire via Getty Images

Molly Yanity, University of Rhode Island

The “Caitlin Clark effect,” or the impact on women’s basketball from a ponytailed rookie phenomenon from America’s heartland, is real: The 2024 WNBA season shattered viewership, attendance and merchandise sales records.

Clark, however, didn’t get a chance to compete for a league title.

The Connecticut Sun eliminated Clark’s team, the Indiana Fever, in the first round of the playoffs with a two-game sweep, ending her record rookie-of-the-year campaign.

And it may be just the latest chapter in a complicated saga steeped in race.

During the first game of the series, the fingers of Sun guard DiJonai Carrington hit Clark in the eye as Carrington followed through on a block attempt of a Clark shot.

During the next day’s media availability, USA Today columnist Christine Brennan recorded and posted an exchange between herself and Carrington.

In the brief clip, the veteran sports writer asks Carrington, who is Black, if she purposely hit Clark in the eye during the previous night’s game. Though Carrington insisted she didn’t intentionally hit Clark, Brennan persisted, asking the guard if she and a teammate had laughed about the incident. The questions sparked social media outrage, statements from the players union and the league, media personalities weighing in and more.

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Hit the pause button here.

As a longtime sports writer who has covered the WNBA – and as a journalism scholar who studies women’s sports and fandom – I’ll concede that Brennan’s line of questioning seems, on its face, like business as usual in sports journalism.

After all, haven’t most baseball fans seen a scribe ask a pitcher if he intentionally beaned a batter?

But Brennan’s questions were not asked in a vacuum. The emergence of a young, white superstar from the heartland has caused many new WNBA fans to pick sides that fall along racial lines. Brennan’s critics claim she was pushing a line of questioning that has dogged Black athletes for decades: that they are aggressive and undisciplined.

Because of that, her defense of her questions – and her unwillingness to acknowledge the complexities – has left this professor disappointed in one of her journalistic heroes.

Brennan and much of the mainstream sports media, particularly those who cover professional women’s basketball, still seem to have a racial blind spot.

The emergence of a Black, queer league

When the WNBA launched in 1997 in the wake of the success of the 1996 Olympic gold-medal-winning U.S. women’s basketball team, it did so under the watch of the NBA.

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The NBA set out to market its new product, in part, to a white, heterosexual fan base.

The plan didn’t take hold.

While the league experienced fits and starts in attendance and TV ratings over its lifetime, the demographic makeup of its players is undeniable: The WNBA is, by and large, a Black, queer league.

In 2020, the Women’s National Basketball Players Association reported that 83% of its members were people of color, with 67% self-reporting as “Black/African-American.” While gender and sexual identity hasn’t been officially reported, a “substantial proportion,” the WNBPA reported, identify as LBGTQ+.

In 2020, the league’s diversity was celebrated as players competed in a “bubble” in Bradenton, Florida, due to the COVID-19 pandemic. They protested racial injustice, helped unseat a U.S. senator who also owned Atlanta’s WNBA franchise, and urged voters to oust former President Donald Trump from the White House.

Racial tensions bubble to the surface

In the middle of it all, the WNBA has more eyeballs on it than ever before. And, without mincing words, the fan base has “gotten whiter” since Clark’s debut this past summer, as The Wall Street Journal pointed out in July. Those white viewers of college women’s basketball have emphatically turned their attention to the pro game, in large part due to Clark’s popularity at the University of Iowa.

Money is also pouring into the league through a lucrative media rights deal and new sponsorship partners.

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While the rising tide following Clark’s transition to the WNBA is certainly lifting all boats, it is also bringing detritus to the surface in the form of racist jeers from the stands and on social media.

After the Sun dispatched the Fever, All-WNBA forward Alyssa Thomas, who seldom speaks beyond soundbites, said in a postgame news conference: “I think in my 11-year career I’ve never experienced the racial comments from the Indiana Fever fan base. … I’ve never been called the things that I’ve been called on social media, and there’s no place for it.”

Echoes of Bird and Magic

In “Manufacturing Consent,” a seminal work about the U.S. news business, Edward Herman and Noam Chomsky argued that media in capitalist environments do not exist to impartially report the news, but to reinforce dominant narratives of the time, even if they are false. Most journalists, they theorized, work to support the status quo.

In sports, you sometimes see that come to light through what media scholars call “the stereotypical narrative” – a style of reporting and writing that relies on old tropes.

Scholars who study sports media have found that reporters routinely fall back on racial stereotypes. For example, coverage of Black quarterbacks in the NFL as less intelligent and more innately gifted would go on to hinder the progress of Black quarterbacks.

Man in green jersey shoots a basketball over the outstretched hand of man in yellow jersey.
Magic Johnson defends a shot by Larry Bird during the 1985 NBA Finals. Bob Riha, Jr./Getty Images

In Brennan’s coverage of the Carrington-Clark incident, there appear to be echoes of the way the media covered Los Angeles Lakers point guard Magic Johnson and Boston Celtics forward Larry Bird in the 1980s.

The battles between two of the sport’s greatest players – one Black, the other white – was a windfall for the NBA, lifting the league into financial sustainability.

But to many reporters who leaned on the dominant narrative of the time, the two stars also served as stand-ins for the racial tensions of the post-civil rights era. During the 1980s, Bird and Magic didn’t simply hoop; they were the “embodiments of their races and living symbols of how blacks and whites lived in America,” as scholars Patrick Ferrucci and Earnest Perry wrote.

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The media gatekeepers of the Magic-Bird era often relied on racial stereotypes that ultimately distorted both athletes.

For example, early in their careers, Bird and Johnson received different journalistic treatment. In Ferrucci and Perry’s article, they explain how coverage of Bird “fit the dominant narrative of the time perfectly … exhibiting a hardworking and intelligent game that succeeded despite a lack of athletic prowess.” When the “flashy” Lakers and Johnson won, they wrote, it was because of “superior skill.”

When they lost to Bird’s Celtics, they were “outworked.”

Framing matters

Let’s go back to Brennan.

Few have done more for young women in the sports media industry than Brennan. In time, energy and money, she has mentored and supported young women trying to break into the field. She has used her platform to expand the coverage of women’s sports.

Brennan defended herself in a lengthy interview on the podcast “Good Game with Sarah Spain”:

“I think [critics are] missing the fact of what I’m trying to do, what I am doing, what I understand clearly as a journalist, asking questions and putting things out there so that athletes can then have an opportunity to answer issues that are being discussed or out there.”

I don’t think Brennan asking Carrington about the foul was problematic. Persisting with the narrative was.

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Leaning into racial stereotypes is not simply about the language used anymore. Brennan’s video of her persistent line of questioning pitted Carrington against Clark. It could be argued that it used the stereotype of the overly physical, aggressive Black athlete, as well.

At best, Brennan has a blind spot to the strain racism is putting on Black athletes today – particularly in the WNBA. At worst, she is digging in on that tired trope.

A blind spot can be addressed and seen. An unacknowledged racist narrative, however, will persist.

Molly Yanity, Professor and Director of Sports media and Communication, University of Rhode Island

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/the-bridge

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