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Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection
Last Updated on October 1, 2025 by Daily News Staff
Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection
Purpose Toys recently announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on their Instagram @MyNaturalistas.
PHILADELPHIA /PRNewswire/ — Purpose Toys, one of the largest Black-owned toy start-ups, announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on Instagram @MyNaturalistas.
CROWN Day is holiday that celebrates the first signing of the CROWN Act into legislation in California, on July 3, 2019. The CROWN Act is legislation aimed to outlaw Natural-Hair discrimination in schools and the workplace.
Naturalistas is a line of ultra-glam, contemporary Natural Hair Fashion Dolls, created to celebrate children with coily, curly and naturally textured hair. With the announcement of the Pixie Puff Collection, the Naturalistas brand continues to grow by bringing the first culture-driven fashion doll line that centers around and celebrates children with coily “4-textured” hair, one of the most common hair types found across the African American community. Working with Just Play and Kidfinity Inc. (a Just Play affiliate company), the line will be sold and distributed by Purpose Toys at Walmart beginning in September 2022.
“Whereas there is an over-representation of long straight hair and long loose curls across the Black doll category, the reality is that many African American children actually have gorgeous tightly coiled hair,” said Purpose Toys CEO, DeeDee Wright-Ward. “From the standpoint of authentically representing distinctively Black characteristics, most doll products marketed to Black children don’t often reflect their beautiful pixie coils, which can inadvertently send a message that hair that looks like theirs isn’t equally valued…no matter the intent of the manufacturer.”
“A Celebration of Short Hair and Chic Style,” Pixie Puff dolls (SRP $12.97) are the beautiful girl-next-door addition to glamour-driven core Naturalistas product. The Pixie Puff Collection features characters Peety and Penny – both of whom come with beautiful cropped (coily) “4C” textured hairstyles, varying custom skin tones, modern contemporary fashions, and character profiles that speak to their pride and commitment to their healthy, unique natural tresses.
Lisa Whitaker, Co-President of Kidfinity states, “We are honored to support DeeDee and Purpose Toys on a brand that is centered on delivering accurate representation through beautiful dolls that will uplift and celebrate children everywhere.”
With legislation, such as the CROWN Act in place to protect against Natural Hair discrimination in schools and in the workplace, Naturalistas and the Pixie Puff Collection hope to do their small part in supporting the self-esteem and confidence of children who may face contrasting messaging at a young age about their perfect coils.
DeeDee adds, “Our tagline across all Naturalistas brands is ‘Be Proud of Your Crown,’ and on National Crown Day and always, we will continue to support the healthy emotional development of children who wear their Natural Hair through our nuanced, culture-driven product. It goes without saying that Purpose Toys is grateful for the support of Just Play and Walmart in bringing celebratory, uplifting ‘dolls-of-culture’ to toy aisles.”
About Purpose Toys
“A Supportive Community of Black Founders”, Purpose Toys’ mission is to partner with and uplift burgeoning toy entrepreneurs, by providing the infrastructure and resources necessary to succeed. Additionally, their mission is to also provide authentic “Product with a Purpose,” that perfectly aligns with the modern Black experience which we hope to deliver with contemporary brands, Naturalistas and “Pixie Puff Collection.” Purpose Toys’ products will be available coming Fall 2022 across the U.S. For more information, please email Marketing@MyNaturalistas.com or visit MyNaturalistas.com and follow social channels @mynaturalistas via Instagram, TikTok, and YouTube.
About Just Play, LLC
Just Play is a passionate toy company and global leader across a broad range of children’s consumer goods including figures, playsets, dolls, plush, role-play and dress-up. They create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to a top 10 toy company according to NPD for the past 5 years. To learn more about Just Play’s products, please visit www.justplayproducts.com or follow the company on Instagram (@JustPlayProducts) or on Facebook (www.facebook.com/JustPlay).
About Kidfinity Inc
Kidfinity is a new company formed by industry veterans Lisa Whitaker, Darryl Wizenberg and Tolly Wizenberg. Kidfinity is closely aligned with Just Play and works together with its team to create new and innovative toys and consumer products outside of traditional toy lines.
SOURCE Purpose Toys
- Astronaut Victor Glover is the latest in a long line of Black American explorers − including York, the enslaved man who played a key role in the Lewis and Clark expeditionCraig Fehrman, Indiana University Astronaut Victor Glover In April 2026, four astronauts are scheduled to fly around the Moon. As part of NASA’s Artemis II mission, they will become the first humans to do so in half a century. One crew member, pilot Victor Glover, will become the first Black astronaut to ever orbit the… Read more: Astronaut Victor Glover is the latest in a long line of Black American explorers − including York, the enslaved man who played a key role in the Lewis and Clark expedition
- Hard Rock International and Coca-Cola Launch ‘Women Empower’ Series for International Women’s MonthLast Updated on March 15, 2026 by Daily News Staff Hard Rock International is teaming up with long-time partner Coca-Cola to spotlight women shaping the music business with a new content initiative and a month-long slate of events. Announced Feb. 26, 2026, the collaboration introduces “Women Empower,” a micro-documentary series rolling out throughout March as part of Hard… Read more: Hard Rock International and Coca-Cola Launch ‘Women Empower’ Series for International Women’s Month
- DUNGEONS & DRAGONS Questers: Basic Fun! and Hasbro Bring D&D to Gen Alpha in July 2026Basic Fun! has partnered with Hasbro to launch DUNGEONS & DRAGONS Questers™, a collectible action figure line aimed at kids aged 5 to 8, debuting in July 2026. Designed to foster imagination and storytelling, these customizable figures will feature blind packing and include a D20 die, creating an engaging experience for young adventurers.
- Scrappy, campy and unabashedly queer, public access TV series of the 1980s and 1990s offered a rare glimpse into LGBTQ+ lifeLast Updated on March 10, 2026 by Daily News Staff Lauren Herold, Kenyon College “Hello to all you lovely lesbians out there! My name is Debbie, and I’m here to show you a few things about taking care of your vaginal health.” So opens the first “Lesbian Health” segment on “Dyke TV,” a lesbian feminist… Read more: Scrappy, campy and unabashedly queer, public access TV series of the 1980s and 1990s offered a rare glimpse into LGBTQ+ life
- Celebrating International Women’s Day!International Women’s Day is celebrated globally on March 8th to honor women’s achievements and promote gender equality, originating from a 1908 march in New York for better rights.
Space and Tech
Astronaut Victor Glover is the latest in a long line of Black American explorers − including York, the enslaved man who played a key role in the Lewis and Clark expedition

Craig Fehrman, Indiana University
Astronaut Victor Glover
In April 2026, four astronauts are scheduled to fly around the Moon. As part of NASA’s Artemis II mission, they will become the first humans to do so in half a century. One crew member, pilot Victor Glover, will become the first Black astronaut to ever orbit the Moon.
Glover’s achievement is worth celebrating. But it’s also worth remembering that he belongs to a long and underappreciated history. America’s first Black explorer didn’t fly an Apollo rocket or sail with the U.S. Exploring Expedition. He traveled with Lewis and Clark, and he was known by a single name: York.
I’m a historian who spent five years writing a book about Lewis and Clark, and I found new documents that show York was one of the most important people on their expedition. Even in a party that could number as many as 45 men, York stood out – for his courage, his skill and his sacrifices that helped the famous captains reach the Pacific Ocean.
York’s life as a slave

York was born in Virginia around 1770. Growing up, he was a creative and sociable child, unusually tall with dark hair and a dark complexion – “black as a bear,” a contemporary noted.
He was also enslaved by the Clarks. William Clark, who was around the same age, was also unusually tall, though his hair was a rusty red, and sometimes the boys played together. But the playing stopped once York turned 9 or 10. That’s when he joined the adult slaves in working full time. That’s also when he began to note the differences between his life and William’s – differences that became only clearer once William started ordering him around.
In the 1780s, the Clark household headed to Kentucky. York met a Black woman there and married her. He also became William’s “body servant.”
A body servant was a slave who stayed close to his owner and prioritized his comfort, laying out his clothes and serving his meals. When Meriwether Lewis asked Clark to join his expedition, in 1803, Clark ordered York to accompany him.
Perhaps York was excited for this adventure. Perhaps he was not – it would be punishing, and he would be separated from his wife.
Either way, York didn’t have a choice.
The Corps of Discovery
York proved his worth from the start. Once they reached St. Louis, the soldiers, later known as the Corps of Discovery, rushed to raise winter quarters. Working in hail and snow, York and the others built log huts. They needed rough planks for their tables and bunks, but the carpenters had only a single whipsaw to make them. They chose two men to operate this crucial tool. One of them was York.
On May 14, 1804, the corps began ascending the Missouri River. York helped row and tow the party’s barge, which was the size of a semi-truck trailer. He carried a rifle and hunted – according to the expedition’s journals, he was only the fifth named member to bring down a buffalo. York cooked for the captains. He collected scientific specimens. He nursed the sick, including several soldiers and, later on, Sacagawea, a Shoshone woman who would also prove essential to the expedition’s success.

The soldiers were not always kind in return. During this period, officers rarely brought along enslaved body servants. York’s race probably made some of the men angry or uncomfortable. One day, someone threw so much sand in his face that it nearly blinded him. Clark claimed it was “in fun,” but he also wrote that York was “very near losing his eyes,” and no one else got cruelly sprayed with sand.
That fall, during councils with Native leaders, York played a surprising and vital role. The Arikara, Mandan and Hidatsa all crowded in to see him and to touch his skin. They had never met a Black person before, and York showed off his strength and played with the Native children. Later, the Arikara said York was “the most marvelous” thing about the corps.
The next year, the expedition crossed the Rockies and the Continental Divide. York’s most important – and most overlooked – contributions came soon after. On the Columbia River and its tributaries, the party had to dig out five new canoes and then paddle them through treacherous rapids.
Lewis and Clark allowed only their best rivermen on these foaming, rock-riven waters. One of them was almost certainly York. During my research, I found an unpublished letter in which Clark praised York’s ability to “manage the boats.”
Just as important, York was a strong swimmer, a rare thing in an era when many people never learned to swim.
York’s life as an explorer
On the Columbia River, the corps survived a series of terrifying choke points – soggy hazards they referred to as the “Long Narrows” and the “Great Chute.” After that came the ocean. They had traveled together for more than 4,000 miles (6,400 kilometers), and when the captains asked the men to vote on where to put their final winter quarters, they made sure to ask York, too.
It was the latest sign that his role had changed during this epic journey. But those changes began with York. In the West, he found ways to make choices and assert himself. He sent a buffalo robe to his wife in Kentucky. When Clark told him to scale back his performances for Native people, York ignored him – because he wanted to, and because he could.
York’s vote was also evidence that, like Victor Glover today, he was an official American explorer, a key member of a sprawling, federally funded mission. From 1804 to 1806, the government devoted a larger percentage of its budget to the corps than it devotes to NASA today.
Part of that money was earmarked for York. The Army gave officers who brought along their slaves a monthly ration or its cash equivalent. When the corps made it home, the government paid US$274.57 for York’s labor, a sum similar to what the privates received. But that money didn’t go to York. It went to Clark.
The hidden history of Black explorers
There have been many Black explorers in American history. Thomas Jefferson launched other expeditions besides Lewis and Clark’s, and those expeditions also included enslaved people, though their names have not survived. Isaiah Brown served on the Wheeler Survey, which mapped the West in greater detail after the Civil War. Matthew Henson accompanied Robert Peary on his Arctic expeditions, which received some federal support. More recently, NASA has depended on Black astronauts such as Guy Bluford, Mae Jemison and Jeanette Epps, among others.
York and Victor Glover are, for now, the first and most recent examples of this inspiring tradition. But their contributions go beyond that. When the captains asked York to vote on the winter quarters, they were acknowledging in some small way that he’d proven he was more than a body servant.
Of course, York had always been more than that. It just took 4,000 miles for Lewis and Clark to see it.
Craig Fehrman, Adjunct instructor at the Media School, Indiana University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
🧠 Forgotten Genius Fridays
A Short-Form Series from The Knowledge by STM Daily News
Every Friday, STM Daily News shines a light on brilliant minds history overlooked.
Forgotten Genius Fridays is a weekly collection of short videos and articles dedicated to inventors, innovators, scientists, and creators whose impact changed the world—but whose names were often left out of the textbooks.
From life-saving inventions and cultural breakthroughs to game-changing ideas buried by bias, our series digs up the truth behind the minds that mattered.
Each episode of The Knowledge runs 30–90 seconds, designed for curious minds on the go—perfect for YouTube Shorts, TikTok, Reels, and quick reads.
Because remembering these stories isn’t just about the past—it’s about restoring credit where it’s long overdue.
🔔 New episodes every Friday
📺 Watch now at: stmdailynews.com/the-knowledge
🧠 Now you know.
Entertainment
America-Dreams.com Launches Ahead of PBS Documentary AMERIGO
As the United States moves toward the 250th anniversary of its independence, a new public storytelling project is asking Americans to answer a big question: what does the American Dream mean today?
McCourt Entertainment has launched America-Dreams.com at SXSW as a digital platform designed to collect video submissions from people across the country. The goal is ambitious: gather one million voices reflecting on hope, opportunity, and what Americans want the future of the country to look like.
The initiative is tied to AMERIGO, an upcoming documentary presented by South Florida PBS and distributed by American Public Television. The film, which will be available to PBS stations nationwide beginning in June as part of 2026 programming tied to the nation’s 250th anniversary, explores the past, present, and future of the American Dream through conversations with people across the United States.
According to the project team, selected user-submitted videos may become part of the broader AMERIGOstorytelling effort, turning the campaign into more than a promotional rollout. Instead, it is being framed as a living archive of public voices gathered during a milestone moment in American history.
South Florida PBS President and CEO Dolores Fernandez Alonso said the goal is to make the anniversary feel inclusive and participatory.
“To celebrate the 250th anniversary of America’s independence, we wanted to do something truly remarkable and invite all Americans to share their hope for the American Dream at America-Dreams.com,” Alonso said. “We are extremely proud of the cross-section of voices from across our nation and we want to capture these stories, experiences and perspectives so that people feel included in this historic national conversation.”
Emmy Award-winning producer David McCourt said the project builds on the documentary team’s nationwide reporting.
“As the United States approaches its 250th anniversary, this project asks a simple but powerful question: ‘What is your hope for the American Dream?’” McCourt said. “We want to hear directly from people across the country.”
The campaign arrives at a moment when interactive documentary projects and audience participation are becoming a larger part of public media storytelling. With AMERIGO, the combination of a PBS documentary and a nationwide video submission initiative gives the project a broader cultural footprint than a traditional film release.
Submissions are now open at America-Dreams.com. A trailer for AMERIGO is also available on Vimeo.
For entertainment audiences, the project stands out less as a conventional documentary launch and more as a large-scale invitation to participate in a national media moment ahead of America’s semiquincentennial.
Catch the latest in movies, TV, music, pop culture, and live events in STM Daily News’ Entertainment section.
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The Knowledge
How San Francisco Got Its Cable Cars: The Story Behind an Icon
Last Updated on April 4, 2026 by Daily News Staff

Few transportation systems in the world are as instantly recognizable as the cable cars of San Francisco. Climbing steep hills with a steady hum and a nostalgic charm, these moving landmarks are more than just a tourist attraction—they’re a triumph of innovation born out of necessity.
🐎 A Problem on the Hills
In the mid-1800s, San Francisco was growing rapidly, but its geography posed a serious challenge. The city’s steep inclines made travel difficult, especially for horse-drawn streetcars, which were the primary form of public transportation at the time.
Horses often struggled to pull heavy loads uphill, and accidents were common. In some cases, animals collapsed under the strain. This dangerous and inefficient system needed a solution.
💡 The Vision of Andrew Hallidie
That solution came from Andrew Smith Hallidie, an engineer and entrepreneur who envisioned a safer, more reliable way to move people through the city.
Hallidie developed a system in which streetcars would be pulled by a continuously moving cable running beneath the street—eliminating the need for horses altogether.
⚙️ The First Cable Car Line
On August 2, 1873, Hallidie launched the world’s first cable car system: the Clay Street Hill Railroad.
This groundbreaking line proved that cable-powered transit could successfully navigate San Francisco’s steep terrain. Instead of relying on animal power, cars used a mechanical grip to latch onto a moving cable underground, allowing them to glide smoothly up and down hills.
The innovation quickly captured public attention—and demand.
🚀 A City Transformed
Following the success of the Clay Street line, cable car systems spread rapidly across San Francisco.
By the late 19th century:
- Dozens of routes crisscrossed the city
- Cable cars became the backbone of urban transportation
- The system helped shape the city’s growth and accessibility
For a time, San Francisco operated the largest and most advanced cable car network in the world.
⚡ The Rise of Electric Streetcars
Despite their success, cable cars faced competition from emerging electric streetcar systems in the early 20th century. Electric trolleys were cheaper to build and operate, and they didn’t require the complex underground cable infrastructure.
The turning point came after the devastating 1906 San Francisco earthquake, which destroyed much of the city—including large portions of the cable car network.
When rebuilding began, many lines were converted to electric systems instead of restoring the older cable technology.
San Francisco’s cable car system, first launched in 1873, remains the last manually operated system of its kind. According to the San Francisco Municipal Transportation Agency (SFMTA) , the system was designed to safely navigate the city’s steep terrain.
The cable cars are now designated as a National Historic Landmark, recognized for their cultural and engineering significance by the National Park Service .
Visitors can explore the history and mechanics of the system at the San Francisco Cable Car Museum , which preserves original equipment and archives.
🛑 Saving a Symbol
By the 1940s, cable cars were on the brink of extinction.
That’s when Friedel Klussmann stepped in. A passionate preservationist, Klussmann led a public campaign to protect the remaining lines from being dismantled.
Her efforts culminated in a successful 1947 voter referendum that ensured the survival of San Francisco’s cable cars—transforming them from everyday transit into a preserved cultural landmark.
🌉 Cable Cars Today
Today, San Francisco’s cable cars are:
- The last manually operated cable car system in the world
- A National Historic Landmark
- One of the most visited attractions in California
Three lines remain in operation:
- Powell–Hyde Line
- Powell–Mason Line
- California Street Line
While they still function as public transit, they now serve as a moving museum—connecting modern riders with the city’s past.
🎯 Why It Matters
San Francisco’s cable cars represent more than a mode of transportation. They tell a story of innovation, resilience, and community action.
From solving a practical problem to becoming a global icon, the cable car system reflects how cities adapt—and how people fight to preserve what makes them unique.
📌 “Now You Know”
San Francisco’s cable cars weren’t built for tourism—they were invented to solve a life-and-death problem on steep city streets. Today, they remain the last system of their kind anywhere in the world.
🔗 External Sources & Related Links
- SFMTA – Cable Cars Overview
- San Francisco Cable Car Museum
- National Park Service – Historic Landmark Info
- Britannica – Cable Car History
- History.com – Invention of Cable Cars
Explore the latest in innovation, AI, gadgets, startups, and digital trends in STM Daily News’ Techsection.
