LOS ANGELES and DETROIT /PRNewswire/ — Black Star, a program facilitating the growth of soccer in Black American communities, today announced an all-new multiyear partnership with Allstate (NYSE: ALL). Allstate is a Founding Partner and title sponsor of the Black Star ID and National Showcases.
Black Star — a For Soccer owned and operated property — aims to accelerate grassroots development through community and soccer within Black communities.
“If you love soccer, we believe you should be able to play,” said Dan Keats, director of consumer marketing and sponsorships at Allstate. “We’re investing in Black Star because we know that soccer unites communities. We want to create broader access to the sport that new young players can enjoy while continuing our commitment to help protect the future of the game.”
The 2023 Black Star calendar includes First-Touch Youth Clinics, Allstate Black Star ID Showcases, Boyd Parker Sports Group’s Historically Black Colleges and Universities Soccer ID Camps, and Community Pickup programming in Detroit (July 22-23), Washington D.C. (July 29-30), New York City (Aug. 5-6).
In June, Black Star and Allstate hosted community events in Los Angeles.
“Through this multiyear and impactful partnership with Allstate, Black Star will only continue building something special in these communities across America,” For Soccer chief executive officer Ernesto Bruce said. “We are proud of what the Black Star programming has achieved, and thrilled to see where the program goes with a partner like Allstate.”
Black Star director and For Soccer’s Patrick Rose guides a robust Black Star team featuring a nine-person advisory board with extensive experience in men’s and women’s professional soccer, soccer business, education, marketing, and media.
About Black Star
Launched in 2021 in Detroit and Los Angeles, Black Star is committed to cultivating Black soccer culture, increasing access to the sport, and providing player development pathways, on and off the field. Black Star’s successful launch in 2021 allowed the program to reach many players, coaches, and families, while providing free soccer programming. A deepened and expanded presence is needed to continue supporting Black soccer communities to drive sustainable impact on a national level. In addition to soccer programming, Black Star strives to build community through content, storytelling, experiences, and capsule collections.
The 2023 advisory board includes former U.S. Women’s National Team star, general manager and co-owner of the NWSL’s Angel City FC, Angela Hucles; former MLS and U.S. Men’s National Team star, Cobi Jones; senior vice president of Dentsu Media, Karine Tavieso; licenced FIFA agent, Maggie Ntim; education executive and partner at City Fund, Patrick Dobard; former USMNT star, Maurice Edu; current USMNT star and professional player, Mark McKenzie; and vice president of marketing and brand at the NWSL’s Gotham FC, Jonna Valente; Director of Partnerships at BODYARMOR, Donald Rouse.
The Allstate Corporation (NYSE: ALL) protects people from life’s uncertainties with a wide array of protection for autos, homes, electronic devices and identity theft. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online and at the workplace. Allstate is widely known for the slogan “You’re in Good Hands with Allstate.” For more information, visit www.allstate.com.
About For Soccer
For Soccer is the preeminent soccer marketing, media, and experiences company formed through the merger of For Soccer Ventures and Gilt Edge Soccer Marketing. For Soccer’s specialized consultancy services includes research and insights, strategic consultancy, experiential marketing, multicultural marketing, digital and social media marketing, creative and content, media and distribution, public relations and communications, sponsorship services, creative services, as well as technical soccer expertise. For Soccer’s growing owned and operated property portfolio includes participatory and cultural events, podcasts, OTT, experiential, and playing programs.
SOURCE For Soccer
Southworth Announces New Brand Identity and Enhancements Across Global Portfolio of Award-Winning Private Club Communities
A new era for the family-owned real estate developer and operator is ushered in with a five-year reinvestment of $475M to club enhancements, new programming and leadership appointments
BOSTON /PRNewswire/ — Today, Southworth Development announces an updated look and name as the 32-year-old company embarks on a new chapter in its mission to redefine the private club category. Now rebranded as simply “Southworth,” the family-owned company has evolved beyond being a developer, shifting its focus to being a trusted curator of an elevated lifestyle whose portfolio of inclusive clubs offers authentic community and connection – for a life well-lived. This rebranding also brings about $475M worth of reinvestments over the next five years into the majority of Southworth’s current global portfolio. Updates are already underway or completed at several clubs and these reinvestments include nearly $75M in new amenities added across the portfolio over the next five years and another estimated $400M in residential development. The reimagining of Southworth comes as the next generation of family leadership, President Tommy Southworth and Managing Principal, Matt Deitch, have appointed talented new Executive Leadership to execute on their bold vision of developing decidedly different, leading-edge private club communities for a new generation.
The repositioning of the company and reinvestments into its existing clubs comes as the industry reaches a tipping point from post-pandemic consumer demands. Private, luxury, highly amenitized and heavily programmed communities focused on the family are in demand now more than ever. Southworth benchmarked the luxury hospitality industry to strategize the changes required to meet the demands of current and future generations of club members and residents. Additionally, a deep dive into the club space and extensive surveying of Southworth members shined a light on the most important elements of community – human connection and happiness. With this data top of mind, Matt and Tommy saw a clear opportunity to reposition the company and the unparalleled value it offers to those seeking an evolved private club lifestyle that better aligns with the tastes and values of current and future generations.
Childhood friends, Matt and Tommy ‘grew up’ in the business, witnessing their fathers run the company for many years. After spending the first ten years of their respective careers in management consulting, investment banking, and private equity, Matt and Tommy returned to the business in 2019, and in 2023 are ready to roll out their new vision for Southworth. They’ll do so alongside an Executive Leadership team which they’ve been developing over the past few years. New leadership appointments include Todd Grotstein, Chief Sales Officer; Lisa Hultquist, Chief Marketing Officer; Kelly Meredith, Chief People Officer; Troy Miller, Chief Development Officer; and Bill Chrysler, VP of Operations.
In addition to these Executive Leadership appointments, several critical roles have been created that speak to the updated positioning and ethos of the brand. Eleanor Brown has been brought on board as the Director of Sustainability, overseeing sustainability initiatives for the entirety of Southworth. Furthermore, James Dunn has the role of Director of Member Experience which focuses on the “experience-first” mentality of Southworth, always exceeding expectations with unique member programming, activations and amenities, in addition to increased cross-club events – driving home the unique benefit of reciprocity across the Southworth portfolio.
An important element of the new direction is a harkening back to the Company’s roots. Beginning in 1991, Southworth communities challenged the status quo of the restrictive private club category and instead laid foundational principles of inclusion, community, family and fun. Recently, Southworth has rededicated to an overarching brand promise of “The Southworth Way,” the cultural underpinning of their comfortable, unpretentious club communities. Unique in the private club world, what started out as a member and employee code of conduct – fostering positive relationships, encouraging togetherness, and allowing each member and employee to feel welcomed, recognized, and valued – has evolved into a strategic approach to curating the world’s most connected club communities. It’s a guiding star of how Southworth creates exceptional experiences for all members.
In addition to The Southworth Way, the Company has committed to four overarching brand pillars to guide its strategy: Be & Belong: Fostering true community and genuine belonging; Your World at Play: Delivering extraordinary experiences, every day; Life at Ease: Providing a welcome respite in a chaotic world and Inspired Environments: Celebrating the authentic character of each community’s setting.
“We develop, own, operate and call these communities home, which means we’re here for the long term and that is a key differentiator of our company. We don’t build and run, but we continue to operate, improve and enhance our clubs, giving our members and residents confidence in the Southworth brand,” said Tommy Southworth, President of Southworth. “We are obsessively intentional about creating fulfilling private club communities, built on the bedrock of human connection. I believe this difference can truly be seen and felt by our members and the larger industry as we enter this new chapter.”
With this evolution of the Southworth legacy comes a robust lineup of enhancements across its global portfolio of award-winning communities as well as refreshed branding, websites and collateral across all clubs this year.
Club Community Enhancements Include:
- The Abaco Club on Great Abaco Island, The Bahamas: Over the next two years, members will see enhancements such as the addition of the Winding Bay Beach Club; renovations to The Cliff House & Tip-Top; three new activations where guests can gather for anything from beachside drinks with a view to sunrise yoga; and a dedicated amenities corridor with more pickleball courts and even a new putting course designed by Abaco resident and Open Champion Darren Clarke. In addition to all of this, the newest and most exciting neighborhood, The Cays at The Abaco Club, designed by AvroKO, will open phase one in Summer 2024. Additional phases of amenity and real estate development are soon to be announced.
- Creighton Farms in Aldie, Virginia: New member amenities include three new pickleball courts; an enhanced tennis experience; The Paddock, an on-course F&B experience; major renovations to the clubhouse and dining facilities; and the completion of The Stable, a state-of-the-art indoor/outdoor golf training center equipped with the latest in shot tracking and swing analysis technology.
- Renaissance in Haverhill on Boston’s North Shore: A new “19th hole” restaurant and bar named “The Boot” opened this summer, drawing inspiration from the great pubs of Scotland and Ireland, and paying homage to the rich shoe manufacturing history of Haverhill. The Boot is also equipped with two Full Swing Golf Simulators. Additionally, significant investments are being made on the golf course, highlighting its Golden Age inspiration, walkability, and architectural significance.
- Willowbend in Mashpee, Cape Cod: This summer four new pickleball courts as well as several enhancements to existing amenities opened, including new pool cabanas, a new sun deck, a new Zen Garden, a renovated kids’ camp area, and several new social events such as concerts, themed kids programming and monthly spa-inspired events. Near-term projects will include renovations to various member spaces including outdoor bars, locker rooms, and Café Amici, Willowbend’s poolside cafe.
- Machrihanish Dunes in Argyll, Scotland: The award-winning club just launched a new exclusive private club experience, by invitation only. Additional developments are in the permitting phase.
Looking to the future, the newly positioned Southworth will continue to invest heavily in the current portfolio and has a strong pipeline of new development opportunities. Currently, the brand is exploring both domestic and international opportunities in the Southeastern United States, the Caribbean and beyond.
To learn more about the newly rebranded Southworth and its current portfolio of award-winning private club communities, please visit the new website located at SouthworthClubs.com.
Southworth is a privately held lifestyle company specializing in the development and management of private clubs and highly amenitized and programmed residential communities. Founded to challenge the industry status quo in 1991, Southworth recognized an opportunity to think beyond the restrictive private clubs of the day. Today, many national and international club communities later, the Southworth legacy continues to evolve. With a newfound commitment to forward-looking culture and values, and with the next generation of family leadership firmly in place, Southworth has reintroduced itself as the trusted curator of an elevated lifestyle whose inclusive clubs offer one-of-a-kind community and connections for a life well-lived. Located in Boston, Massachusetts, Southworth currently owns and operates private clubs and residential communities across North America, the Caribbean and Europe. These award-winning properties include: Willowbend on Cape Cod, Mass.; Renaissance on Boston’s North Shore; Meredith Bay on New Hampshire’s famed Lake Winnipesaukee; Creighton Farms in Aldie, Va. 35 minutes west of Washington, DC; The Village at Machrihanish Dunes in Argyll, Scotland; and The Abaco Club, located on Great Abaco Island in The Bahamas. For more information, visit SouthworthClubs.com.
REIGN Storm Announced as Official Energy Drink of the Association of Pickleball Players (APP)
One-of-a-Kind Energy Beverage to Fuel World-Class Athletes
LOS ANGELES /PRNewswire/ — REIGN Storm, the leading zero-sugar performance energy drink, unveiled today their official partnership with the Association of Pickleball Players (APP Tour), the first and only tour officially sanctioned by USA Pickleball.
The partnership between REIGN Storm and APP is set to finalize just in time for this weekend’s Atlanta Open, held at Spalding County Pickleball Complex.
“We’re excited to welcome REIGN Storm to the APP Family as our Official Energy Drink partner,” said Ryan McSpadden, APP Chief Revenue Officer. “Pickleball is a sport that truly brings the energy, and APP Tour events showcase that energy to the fullest – making REIGN Storm the perfect partner for our tour.”
REIGN Storm is a ZERO SUGAR, low calorie energy drink designed to give those with active lifestyles a guilt-free ‘better me’ energy surge. Offered in a 12oz slim line can, REIGN Storm is packed with a plant-based energy blend that helps accelerate metabolism while providing immunity support.
“The REIGN family is incredibly excited to be partnering up with the APP Tour,” added Dan McHugh, REIGN Storm Chief Marketing Officer. “This partnership will allow for new avenues to be created in fueling the best athletes in the world. REIGN Storm is dedicated to enabling all athletes to consistently be at their best.”
About REIGN Storm
REIGN Storm contains ZERO sugar, just 10 calories, 200mg of plant-based caffeine is packed with B vitamins, Biotin and an immunity support blend containing Zinc, Vitamin A and C. Available in four amazing flavors: Valencia Orange, Kiwi Blend, Peach Nectarine, and Harvest Grape. No added preservatives, no artificially sourced flavors or colors, and no high fructose corn syrup. Harness the power of great tasting clean energy and help take the world by storm. Visit your local retailer to try one today and make sure to follow on Instagram @reignbodyfuel … REIGN Storm is available in the US, Canada, Caribbean, Brazil, Chile, UK, and a number of European countries; ingredients and flavors featured in the above description vary for countries outside of the US. Please visit www.ReignBodyFuel.com for more information
About APP Pickleball Tour
Founded in 2019, the Association of Pickleball Players (APP) serves professionals, senior professionals and amateurs in the fastest growing sport in the USA. The first and only tour officially sanctioned by USA Pickleball, the 2023 APP Tour slate has 16 announced tournament stops, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of pickleball champions through its Next Gen Series and other youth initiatives. To stay updated on the APP, visit theapp.global and follow us on Instagram, Twitter, TikTok, Facebook and LinkedIn.
SOURCE Reign Storm
Protein-Packed Snacks Hit the Pickleball Scene: Fueling Players for the Biggest Amateur Tour in the World
Chomps and World Pickleball Tour join forces to offer protein snacks and elevate the pickleball experience.
The World Pickleball Tour (WPT), the largest amateur pickleball series in the world, has announced an exciting new partnership with Chomps, the fastest-growing meat snack brand. Chomps, known for its high-quality, sustainably sourced protein snacks, will serve as the official snack partner for the WPT’s upcoming tournaments. This collaboration aims to enhance the experience of players and spectators while providing them with nutritious and delicious snack options.
Elevating the Pickleball Experience:
With a shared commitment to delivering exceptional experiences, the WPT and Chomps are dedicated to putting the needs of players and spectators first. Chomps offers a range of mouthwatering flavors made from real ingredients and without any added sugar. Their meat sticks are crafted from grass-fed and finished beef and venison, as well as antibiotic-free turkey. By providing these nutritious snacks, the partnership aims to support the energy and performance of participants throughout the WPT events.
As the official snack partner, Chomps will bring a multitude of offerings to the WPT tournaments. These include sampling sessions, giveaways, on-site activations, and various branded experiences. Moreover, Chomps will be the official golden ticket sponsor, with gold medalists proudly displaying the golden ticket at the medal podium during each division of the tournament. This collaboration promises to add an extra layer of excitement and engagement to the already thrilling world of pickleball.
Enthusiasm from Both Parties:
Corey Poches, head of partnerships for the WPT, expresses his excitement about the unique collaboration, confident that it will benefit both Chomps and the players. Meanwhile, Chomps CEO & Co-Founder, Pete Maldonado, emphasizes the brand’s mission to provide clean protein that consumers can trust. Partnering with the WPT allows Chomps to fulfill its purpose by giving players the energy they need to compete at their best.
About the World Pickleball Tour:
The WPT is renowned for its player-centric approach, constantly striving to elevate the pickleball experience. As the world’s largest amateur pickleball series, the WPT organizes events across the country, offering opportunities for players to showcase their skills. Additionally, the WPT provides camps, clinics, luxury sports tourism options, and charity activations, further fostering player communities and enhancing user experiences. https://www.wptevents.com/
Chomps is the fastest-growing natural meat snack brand, recognized in both the Natural and Conventional retail channels. Their products are crafted from sustainably sourced proteins, ensuring the highest quality. Chomps meat sticks are free from added sugar, soy, dairy, artificial preservatives or colors, MSG, fillers, binders, or artificial nitrates or nitrites. The brand holds certifications such as Whole30 Approved, Certified Gluten-Free, Certified Paleo, Keto Certified, Non-GMO Project Verified, and Allergy-Friendly. https://chomps.com/
The partnership between the World Pickleball Tour and Chomps marks an exciting moment for the pickleball community. With Chomps as the official snack partner, players and spectators can enjoy nutritious and flavorful protein snacks throughout the tournaments. This collaboration not only enhances the overall pickleball experience but also aligns with the shared values of both organizations – to prioritize the well-being and satisfaction of their audience.
SOURCE World Pickleball Tour
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