Mr. Drain Plumbing’s “Flush Away Hunger” Drive Shows How Small Acts Create Big Impact

When a Sacramento plumbing company decided to tackle more than just clogged drains this November, they proved that community support doesn’t require grand gestures—just genuine commitment and a willingness to show up. Mr. Drain Plumbing recently wrapped up its inaugural “Flush Away Hunger” canned food drive, a three-week initiative that brought customers and employees together to support local families facing food insecurity during the Thanksgiving season. Running from November 1st through 20th, the friendly competition collected shelf-stable items for the Orangevale–Fair Oaks Food Bank, turning everyday plumbing appointments into opportunities for meaningful community impact.

A Competition That Everyone Wins

The drive’s format was simple but effective: customers and team members competed to see who could donate the most non-perishable items. To sweeten the deal, Mr. Drain offered customers who donated four or more items a 10% discount on their next plumbing service—a small thank-you that encouraged participation while keeping the focus where it belonged: on helping neighbors in need. “This time of year can be especially difficult for many families, and we’re grateful to everyone who joined us in giving what they could,” said Patrick Fee, Co-Founder of Mr. Drain. “Our goal wasn’t to pat ourselves on the back, but simply to make a difference in our community. It all starts with small acts, and we’re honored to be part of that effort.”

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Why Local Food Banks Need Year-Round Support

While Thanksgiving and the winter holidays often inspire charitable giving, food insecurity doesn’t take a vacation. The Orangevale–Fair Oaks Food Bank serves local households throughout the year, providing not just food but resources and hope to families navigating difficult circumstances. Mr. Drain’s initiative highlights an important truth: businesses have the power to mobilize their communities in ways that extend far beyond their core services. By integrating charitable giving into their everyday operations, they created a model that’s both sustainable and scalable—one that other local businesses could easily adapt.

Small Acts, Lasting Impact

What makes the “Flush Away Hunger” drive particularly noteworthy isn’t just the donations collected, but the approach behind it. Rather than positioning themselves as saviors, Mr. Drain framed the initiative as a community effort—one where customers, employees, and the company itself all played a role. This kind of grassroots engagement matters. It reminds us that supporting our neighbors doesn’t require wealth or influence—just awareness, empathy, and action. Whether it’s donating canned goods during a plumbing appointment or volunteering at a local food bank, every contribution adds up.

Continuing the Momentum

As the holiday season continues, Mr. Drain is encouraging Sacramento-area residents to keep supporting the Orangevale–Fair Oaks Food Bank and other local nonprofits. The need doesn’t disappear when the decorations come down, and sustained community support is what allows these organizations to fulfill their missions year-round. For businesses looking to make a difference, Mr. Drain’s approach offers a blueprint: start where you are, use what you have, and invite your community to join you. The results might surprise you.

About Mr. Drain Plumbing

Mr. Drain Plumbing provides residential and commercial plumbing services throughout the Sacramento area, specializing in water heater repair, hydro-jetting, trenchless pipe replacement, and more. Their fully insured team combines advanced technology with a commitment to customer satisfaction and community engagement. To learn more about Mr. Drain Plumbing, visit mrdrainplumbers.com. For current seasonal specials and coupons, check out their coupons page.

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Looking for ways to support your local community this holiday season? Consider donating to the Orangevale–Fair Oaks Food Bank or reaching out to nonprofits in your area to see how you can help.

• Mr. Drain Plumbing Press Release via PR Newswire
• Mr. Drain Plumbing Official Website

Published by: STM Daily News

Last Updated on December 9, 2025 by Daily News Staff

Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign

When two-thirds of consumers say they trust a certification label, that’s not just a marketing win—it’s a mandate for action. New research from GlobeScan, conducted for the Global Seafood Alliance (GSA), reveals that consumers across five countries are actively seeking responsible seafood options and relying on credible certifications to guide their purchasing decisions. The findings have prompted GSA to launch a new consumer-facing campaign in 2026 centered on a simple but powerful message: “Seafood You Can Trust.”

What Seafood Consumers Really Care About

The survey, which polled at least 1,000 consumers in Canada, France, Spain, the United Kingdom, and the United States, focused on people who had purchased seafood in the last six months or consumed fish in the past year. The goal was to understand what drives seafood purchasing decisions and how certification labels like Best Aquaculture Practices (BAP) influence consumer behavior. The results paint a clear picture: consumers want seafood that tastes good, is safe to eat, supports their health, and fits their budget. Nearly half of respondents identified safety as a critical factor when choosing farmed seafood, while more than half (53%) said they actively want to avoid products from irresponsible companies. “It’s encouraging to see consumers recognizing the value of responsible seafood,” said Gayle Chong, principal at GlobeScan. “Credible certification plays a vital role in guiding purchasing decisions and sends a powerful signal to the industry that integrity matters.”

The Trust Factor: Why BAP Certification Resonates

One of the most significant findings from the survey is the level of trust consumers place in the BAP label. Two-thirds of respondents expressed confidence in BAP certification, with Spanish consumers showing the highest trust levels. More than half (53%) said the BAP label would directly influence their decision to buy or eat a seafood product. This matters because trust is the currency of modern food systems. In an era of supply chain complexity and competing claims about sustainability, consumers need reliable signals to help them make informed choices. When a certification label earns that trust, it becomes more than a marketing tool—it becomes a bridge between responsible producers and conscious consumers. More than four in ten consumers reported intentionally purchasing eco-labeled fish and seafood products, demonstrating that responsible sourcing isn’t just a niche concern—it’s a mainstream expectation.

Who Do Consumers Trust for Seafood Information?

The survey also explored which sources of information consumers find most credible when it comes to responsible seafood. The top trusted sources were:

• Fishers and fishmongers
• Certification organizations
• Scientists
• Chefs

This ranking reveals something important: consumers value expertise and direct connection. They trust the people who catch and sell seafood, the scientists who study it, the organizations that certify it, and the chefs who prepare it. These are voices with skin in the game—people whose livelihoods and reputations depend on getting it right. When it comes to reaching consumers with responsible seafood messaging, the research shows that product packaging is the most effective channel. This makes sense—purchasing decisions happen at the point of sale, and clear, trustworthy labeling on the package itself provides information exactly when and where consumers need it.

Introducing the 2026 “Seafood You Can Trust” Campaign

Armed with these insights, GSA is launching a new consumer-facing marketing campaign in 2026 built around the tagline “Seafood You Can Trust.” The phrase was one of the top-chosen taglines by consumers across all surveyed countries—a testament to its clarity and resonance. “Our chosen campaign tagline, Seafood You Can Trust, was one of the top chosen taglines by consumers across all countries—a simple yet effective message,” said Elise Avallon, GSA’s marketing director. “We look forward to working with retail and food service partners, as well as BAP-certified producers, to bring this campaign to life.” The campaign will leverage the survey’s findings to meet consumers where they are—on product packaging, through trusted voices, and with straightforward messaging that cuts through the noise. By emphasizing safety, responsibility, and credibility, the campaign aims to make it easier for consumers to choose seafood that aligns with their values.

Why This Matters Beyond Marketing

The GlobeScan survey and the resulting campaign represent more than a branding exercise. They reflect a broader shift in how consumers think about food—not just as fuel or pleasure, but as a choice with consequences. When consumers say they want to avoid irresponsible companies, they’re expressing a desire for accountability. When they trust certification labels, they’re signaling that third-party verification matters. And when they actively seek out eco-labeled products, they’re voting with their wallets for a food system that prioritizes sustainability alongside taste and affordability. For producers, retailers, and food service operators, this research offers a roadmap. Consumers are ready to support responsible seafood—they just need clear, credible information to guide their choices. Certifications like BAP provide that clarity, and campaigns like “Seafood You Can Trust” amplify the message.

Getting Involved

GSA recently hosted a webinar providing an overview of the key findings from the GlobeScan study, which is available to view online. The organization is also inviting retail and food service partners, as well as BAP-certified producers, to get involved in the 2026 marketing campaign. As the seafood industry continues to navigate challenges around sustainability, traceability, and consumer trust, initiatives like this demonstrate that transparency and credibility aren’t just good ethics—they’re good business.

About the Global Seafood Alliance

The Global Seafood Alliance is an international nonprofit organization dedicated to advancing responsible seafood practices through education, advocacy, and third-party assurance. The Best Aquaculture Practices (BAP) certification program is one of the most comprehensive and widely recognized aquaculture certification programs in the world.

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Sources:

• Global Seafood Alliance Press Release via PR Newswire
• Global Seafood Alliance

For more stories about the latest Food and Beverage news, whether it’s locally or globally, visit our Food & Drink section. Interested in learning more about responsible seafood sourcing? Look for the BAP certification label next time you’re shopping for fish or seafood.