Food and Beverage
CHIPOTLE AND SPIRIT HALLOWEEN BRING MEMES TO LIFE WITH EXCLUSIVE FIRST-EVER COSTUME COLLECTION
Chipotle introduces its first meme-inspired Halloween costume collection in collaboration with Spirit Halloween, featuring items like a burrito and to-go bag, launching September 6.
- On September 6, the restaurant brand is dropping its inaugural costume collection featuring a Chipotle napkin, fork, water cup, burrito, and to-go bag, available exclusively at SpiritHalloween.com and select Spirit Halloween retail locations
NEWPORT BEACH, Calif. and EGG HARBOR TOWNSHIP, N.J. /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced a new costume collection in collaboration with Spirit Halloween, North America’s largest Halloween retailer, inspired by popular memes on both brands’ social channels. Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween.
Chipotle’s Costume Collection’s Origin Story
One of the great modern traditions of Halloween is social media users creating their own unique costume ideas, featuring the iconic Spirit Halloween costume bag. Two years ago, Chipotle hopped on the viral trend and posted a fictional “Chipotle Fork” bodysuit (see here). The brand followed up with a “Chipotle Napkin” costume concept (see here), resulting in over 700,000 fan engagements. Now, Chipotle and Spirit Halloween are teaming up to reawaken these two memorable memes and bring them to life along with three entirely new looks for Halloween. The first official Chipotle costumes are sold individually and range in size from adult small to XL. Each bodysuit retails for $39.99 in the U.S. and Canada.
“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, Chief Brand Officer at Chipotle. “In addition to these bodysuits, we will be treating fans to a scarily great offer next month.”
Starting September 6, the five-costume collection will be available exclusively on www.spirithalloween.com for customers in the U.S. and Canada and at select Spirit Halloween retail locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York, while supplies last.
- Chipotle Fork
- Chipotle Napkin
- Chipotle Water Cup
- Chipotle Burrito
- Chipotle To-Go Bag
“We’re no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life,” added Kym Sarkos, Executive Vice President at Spirit Halloween.
Fans’ Obsession with Chipotle’s Meme Products
This isn’t the first time Chipotle has turned online conversation into a real product. In August 2022, the brand introduced a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup. Some Chipotle fans have been known to “accidentally” fill their complimentary water cups with lemonade at the restaurant’s beverage stations. In response to many fan social posts on the topic, Chipotle has acknowledged these “accidents” in a series of tweets over the years (examples here, here, and here) and even published a description of the Chipotle water cup candle on X in December of 2019.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in the United States, Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune’s Most Admired Companies 2024 list and Time Magazine’s Most Influential Companies. With over 120,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.
ABOUT SPIRIT HALLOWEEN
Spirit Halloween is the largest Halloween retailer in North America. With 1,525 seasonal locations in strip centers and malls across North America, Spirit is the one-stop destination for all things Halloween. For more than four decades, Spirit has created immersive and interactive experiences for shoppers, complete with a unique and vast assortment of costumes and accessories for infants, toddlers, children, ‘tweens, teens, and adults, along with exclusive décor and animatronics you won’t find anywhere else. For more information, please visit www.SpiritHalloween.com.
SOURCE Chipotle Mexican Grill
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
https://stmdailynews.com/category/food-and-beverage
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Food and Beverage
Make Breakfast More Manageable
Make Breakfast More Manageable
(Family Features) Mornings for many families involve hurried breakfasts and mad dashes out the door. These Egg Tot Muffins can help take that grab-and-go breakfast to the next level. High in protein and flavor, they are a good way to get rid of early morning brain fog. Plus, you can make them ahead of time so all you have to do is pop them in the microwave and enjoy on the go. Find more morning meal inspiration at Culinary.net.
Watch video to see how to make this recipe!
Egg Tot Muffins
Recipe courtesy of “Cookin’ Savvy”
Servings: 12
- Butter
- 36 thawed tater tots
- 10 eggs
- 1/2 cup heavy whipping cream or half-and-half
- 1/2 cup shredded cheese
- 2 teaspoons garlic powder
- 2 teaspoons onion powder
- 1 package (2 1/2 ounces) real bacon pieces
- salt, to taste
- pepper, to taste
- Heat oven to 350 F.
- Grease muffin tin with butter. Place three tots in each muffin hole and smash down.
- In bowl, whisk eggs, cream, cheese, garlic powder, onion powder and bacon pieces. Season with salt and pepper, to taste. Fill each muffin hole completely with mixture.
- Place cookie sheet under muffin tin to contain messes and bake 20-25 minutes.
SOURCE:
Culinary.net
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Foodie News
A Savvy Weeknight Family Meal
A Savvy Weeknight Family Meal
(Family Features) Because this time of year can be crazy busy, drive-thru meals can easily become the norm. While fast-food burgers may do the trick once in a while, they can get old quick if your family is eating them every other night. This quick and easy Baked Spaghetti can bring everybody back to the table and it won’t break the bank either. Find more weeknight dinner inspiration at Culinary.net.
Watch video to see how to make this recipe!
Baked Spaghetti
Recipe courtesy of “Cookin’ Savvy”
Servings: 4-6
- 1 pound ground beef
- 1 pound spaghetti noodles
- 1 jar (16 ounces) alfredo sauce
- 1 jar (24 ounces) marinara sauce
- 2 tablespoons garlic powder
- 2 tablespoons onion powder
- salt, to taste
- pepper, to taste
- 2 cups shredded cheese
- French bread or breadsticks, for serving
- Heat oven to 350 F.
- Brown and drain ground beef. Cook noodles according to package instructions. Drain noodles; add alfredo sauce and mix well.
- Add marinara sauce, garlic powder and onion powder to ground beef. Season with salt and pepper, to taste.
- Place noodles in 9-by-13-inch baking dish. Spoon beef mixture on top but do not mix in. Cover with shredded cheese then cover with foil and bake 30-40 minutes.
- Serve with French bread or breadsticks.
SOURCE:
Culinary.net
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Food and Beverage
Who owns that restaurant? The answer can affect food safety in unexpected ways, researchers find
Chelsea Sherlock, Mississippi State University and Erik Markin, Mississippi State University
Imagine going on a road trip and passing several seemingly identical McDonald’s restaurants. Despite their uniform appearance, their ownership may vary widely: One might be run by a family, another by an individual entrepreneur, and others owned directly by the corporation.
This is possible because McDonald’s, like many other well-known fast-food restaurant chains, operates a under a franchise business model. Franchising allows companies to grow by licensing their brand to independent operators, who then manage day-to-day operations.
Ownership structure can significantly affect performance, profitability and other business outcomes, research shows. As professors who study family businesses, we were curious whether it could also be linked to health and safety outcomes.
We hypothesized that family-operated franchises would receive fewer health code violations compared with nonfamily-operated restaurants. Our reasoning was grounded in previous research showing that family-owned businesses often prioritize maintaining a strong reputation over short-term profits.
To test this, we analyzed health code violations at 1,492 quick-service restaurants across the southeastern U.S., categorizing them across three ownership types: family-owned, lone-founder and corporate-owned. We did this by analyzing public franchise disclosure documents and identifying whether one person, two or more members of the same family, or a parent company was listed as the owner.
The results surprised us. We found that family-owned franchises received more health code violations than both lone-founder and corporate-owned outlets. Family-owned franchises also had more frequent “critical” health code violations, like food contamination contributing to food poisoning.
In contrast, we found that corporate-owned franchises generally performed better in terms of health and safety.
Why would family-run businesses lag behind? We suspect it’s because company representatives visit corporate-run franchises more often, which ensures better compliance with health and safety standards. Lone-founder franchises also showed strong health code performance, possibly due to owners’ high level of personal investment and control.
While family-run franchises often excel at long-term goals – like preserving a family legacy and fostering community ties – our findings suggest they may struggle with day-to-day operational compliance pertaining to health and safety.
Why it matters
This study adds to the research on how different types of franchise ownership can influence performance outcomes – both financial and nonfinancial. It also offers several insights into why family-owned franchises might struggle with operational outcomes.
First, family-owned franchises may lack the frequent oversight that corporate-owned outlets receive, reducing their accountability for meeting health and safety standards.
Second, family-owned franchises may prioritize maintaining family harmony over strictly following rules set down by the head office. This can result in poor performance.
Finally, conflicts can arise when franchisees and franchisors have diverging goals. Research shows that family businesses often emphasize noneconomic goals like long-term reputation maintenance and less external monitoring, and thus generally have more conservative investment preferences. These tendencies run counter to the economic goals of most franchising parent companies.
Ultimately, our findings suggest that family franchisees may need to consider their effectiveness in managing a franchise outlet and for corporate franchisors to be mindful of the ownership form of their franchisees.
What still isn’t known
While our findings provide valuable insights, they are not without limitations. Our study focused on restaurants in a single region of the U.S., so it’s unclear how broadly the results can be applied. Future research should investigate whether these trends hold in other regions, countries and industries, such as retail franchises. Additionally, understanding how geographic distance between franchises and corporate offices influences monitoring could provide further insights.
The Research Brief is a short take on interesting academic work.
Chelsea Sherlock, Assistant Professor of Management, Mississippi State University and Erik Markin, Assistant Professor of Management, Mississippi State University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
-
Urbanism1 year ago
Signal Hill, California: A Historic Enclave Surrounded by Long Beach
-
News2 years ago
Diana Gregory Talks to us about Diana Gregory’s Outreach Services
-
Senior Pickleball Report2 years ago
The Absolute Most Comfortable Pickleball Shoe I’ve Ever Worn!
-
STM Blog2 years ago
World Naked Gardening Day: Celebrating Body Acceptance and Nature
-
Senior Pickleball Report2 years ago
ACE PICKLEBALL CLUB TO DEBUT THEIR HIGHLY ANTICIPATED INDOOR PICKLEBALL FRANCHISES IN THE US, IN EARLY 2023
-
Travel2 years ago
Unique Experiences at the CitizenM
-
Automotive2 years ago
2023 Nissan Sentra pricing starts at $19,950
-
Senior Pickleball Report2 years ago
“THE PEOPLE’S CHOICE AWARDS OF PICKLEBALL” – VOTING OPEN