Travel
Curating a Memorable Vacation: Ways to Invest in the Experience of Family Travel
For many Americans, their most treasured family memories took place on a vacation or trip rather than at home. With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.
(Family Features) Travel has a way of slowing time down, creating memories for loved ones that last long after suitcases are unpacked and regular routines return. For many Americans, their most treasured family memories took place on a vacation or trip rather than at home.
In fact, nearly 67% said they value a core memory more than a physical souvenir after a vacation, according to a survey commissioned by Holland America Line, a cruise line that has been exploring Alaska for nearly 80 years. What’s more, almost 86% of survey respondents said they have looked at photos or videos from a past trip to lift their mood, and more than 90% said positive travel memories can improve their mood during difficult times.
With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.
Explore Curiosities
Travel is about more than seeing new places. For many Americans, it’s also a time to learn, explore new interests and slow down. Booking a cruise can encourage those behaviors.
According to the survey, 61% of Americans are more likely to try new foods while traveling on a cruise, and nearly half (48%) said they’ve discovered a new interest or hobby during their cruise, including wildlife, food, history or culture. For example, cruise guests may be able to try local specialties, like fresh Alaskan seafood, reindeer sausage, birch syrup and Alaskan berries, while on board.
Unstructured time is part of the appeal of cruises, with 28% of respondents sharing they read more during their trips.
Focus on Nature
Nature-focused destinations stand out because they offer experiences that feel rare and immersive, especially in places where wildlife and landscapes are central to the journey. More than 4 in 10 survey respondents said seeing wildlife in nature would be the most memorable family vacation experience, compared with about 12% who said meeting a character at a theme park would stand out most.
Whether spotting whales, watching glaciers calve or seeing the Northern Lights stretch across the Alaskan sky, the landscape being part of the experience helps define the journey. To help guests witness the majestic animals found in Alaska, including whales, eagles, bears, moose, otters, seals, sea lions and more, Holland America Line carries a wildlife expert on board. Plus, a wildlife spotting guide points out native animals found along the cruise route and a map with the best places to see each species is included.
“Guests tell us time and again how profoundly nature shapes the memories they carry home,” said Robert Morgenstern, senior vice president of Alaska Operations at Holland America Line. “Wildlife sightings, time outdoors and shared moments linger long after the cruise ends, especially for families exploring Alaska together.”
Reimagine Family Time
For families, travel often creates time for bonding that daily routines simply don’t allow. More than half of the survey respondents said their best family memories occurred while traveling together, and more than 4 out of 5 (82%) said some of their strongest family bonding moments happened during a vacation or family trip.
In addition to shared memories, more than 91% said travel had a positive impact on their mental and emotional well-being.
As travelers look for relief from routine and overstimulation, finding experiences rooted in nature, exploration and shared moments can help create lasting memories and emotional connection.
To learn more about Alaska travel and book your next family adventure, visit hollandamerica.com.
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Southwest Airlines is about to make the “airplane WiFi” experience feel a lot more like home.
In a new announcement, Southwest Airlines Co. says it will begin rolling out Starlink ultra-fast inflight WiFi this summer. Starlink—engineered by SpaceX—will deliver next-generation connectivity across Southwest’s network of 11 countries, giving customers the ability to stream, scroll, share, and stay productive from takeoff to landing.
First Starlink-equipped aircraft launches this summer
Southwest says the first Starlink-equipped aircraft will enter service this summer, with a rapid integration plan behind it. By the end of 2026, Starlink WiFi is expected to be available on more than 300 aircraft.
The airline frames the rollout as a major step toward upgrading its fleet with high-speed, low-Earth-orbit satellite technology.
“An at-home experience in the air”
Southwest points to rising expectations around inflight connectivity—especially as travelers juggle work, entertainment, and messaging across multiple devices.
“Free WiFi has been a huge hit with our Rapid Rewards Members, and we know our Customers expect seamless connectivity across all their devices when they travel,” said Tony Roach, Executive Vice President, Chief Customer & Brand Officer at Southwest Airlines. “Starlink delivers that at-home experience in the air, giving Customers the ability to stream their favorite shows from any platform, watch live sports, download music, play games, work, and connect with loved ones from takeoff to landing.”
What Starlink brings to inflight internet
Starlink is described as a constellation of more than 9,000 satellites in low-Earth orbit. Southwest says the technology supports:
- High-definition streaming and live gaming
- Real-time messaging
- Productivity tools, including the ability to collaborate and upload large files quickly
SpaceX also emphasized the goal of making inflight connectivity feel comparable to (or better than) home internet.
“We’re thrilled to deliver a connectivity experience to Southwest Airlines and its Customers that really is similar, if not better, than what you can experience in your own home,” said Jason Fritch, Vice President of Starlink Enterprise Sales at SpaceX. “Starlink is the future of connected travel, making every journey faster, smoother, and infinitely more enjoyable.”
Part of a broader cabin upgrade plan
Southwest notes it is currently the largest U.S. airline offering access to free WiFi fleetwide to loyalty members, thanks to T-Mobile (where available on WiFi-enabled aircraft). The Starlink rollout is positioned as one piece of a larger cabin refresh that includes:
- Assigned and premium seating options
- New aircraft seats made by RECARO
- In-seat power at every seat, larger overhead bins, and seatbacks with a personal device holder
- An Extra Legroom experience (Southwest says up to five additional inches compared to Standard and Preferred seats; seat pitch varies by aircraft)
- Boarding process updates, including earlier boarding for Extra Legroom customers and select loyalty and credit card groups
Rapid Rewards tie-in
Southwest encourages travelers to join Rapid Rewards to unlock free WiFi and other benefits. The airline also notes members can purchase points to earn rewards and book destinations.
Learn more
Source: PRNewswire
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Last Updated on March 2, 2026 by Daily News Staff
Early risers in Arizona are in for a celestial show.
On Tuesday, March 3, 2026, a total lunar eclipse will be visible across much of North America — including Phoenixand the Valley. During this event, the Moon will pass completely into Earth’s shadow, turning a deep copper-red color often called a “Blood Moon.”
Here’s what you need to know.
🌍 What Is a Total Lunar Eclipse?
A total lunar eclipse happens when the Sun, Earth, and Moon align perfectly, with Earth positioned directly between the Sun and the Moon. As the Moon moves into Earth’s darkest shadow (the umbra), it doesn’t disappear — instead, it glows red.
That reddish color comes from sunlight filtering through Earth’s atmosphere — essentially, we’re seeing all the world’s sunrises and sunsets projected onto the Moon at once.
🕒 Phoenix Viewing Times (MST)
Arizona does not observe Daylight Saving Time in March, so these times are in Mountain Standard Time (MST).
- 1:44 a.m. – Penumbral eclipse begins (subtle dimming begins)
- 2:50 a.m. – Partial eclipse begins (Earth’s shadow becomes clearly visible)
- 4:04 a.m. – Totality begins 🌕
- 4:34 a.m. – Greatest eclipse
- 5:03 a.m. – Totality ends
- 6:18 a.m. – Partial eclipse ends
- 7:20 a.m. – Penumbral eclipse ends
The most dramatic portion — totality — lasts nearly one hour.
🌅 Where to Look in Phoenix
The eclipse happens in the pre-dawn hours, so the Moon will be low in the western sky as it sets.
For the best view:
- Find a location with a clear western horizon
- Avoid city light glare if possible
- Consider desert viewpoints, parks, or elevated areas around the Valley
Because the Moon will be setting as the Sun begins to rise, the backdrop of early morning twilight could make for stunning photography.
🔭 Do You Need Special Equipment?
No.
Unlike a solar eclipse, lunar eclipses are completely safe to view with the naked eye. However:
- Binoculars enhance color detail
- A small telescope reveals subtle shadow gradients
- A tripod and DSLR or smartphone with night mode can capture impressive images
🌎 Why This Eclipse Matters
This will be one of the most accessible celestial events of 2026 for Arizona residents. Total lunar eclipses don’t happen every year in the same location, and the timing — just before sunrise — adds dramatic visual contrast.
If skies are clear, Phoenix could have a spectacular view.
📌 Quick Viewing Reminder for Phoenix
Set your alarm for around 3:45 a.m.
Step outside by 4:00 a.m.
Look west
Watch the Moon turn red
No tickets. No crowds. Just the sky putting on a show.
For more science, space, and Arizona skywatching coverage, visit STM Daily News.
Related Coverage
- NASA: What Is a Lunar Eclipse?
- Time and Date: March 3, 2026 Total Lunar Eclipse Details
- Sky & Telescope: How to Watch the March 2026 Lunar Eclipse
- Space.com: Where and When to See the 2026 Blood Moon
- STM Daily News – Science & Space Coverage
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Travel
Tighter Budgets Haven’t Stopped Travel. They’ve Changed How Americans Plan
Tighter Budgets Haven’t Stopped Travel:Tighter budgets are altering American travel plans, but most still prioritize vacations despite financial concerns.
Tighter Budgets Haven’t Stopped Travel. They’ve Changed How Americans Plan
(Tiffany Miller for ALG Vacations) The flight search is open, but many travelers are pausing before they book. Prices feel higher than last year, headlines are heavy and budgets are tighter. Still, the question isn’t whether to take a vacation, but how to make it work.
A November 2025 survey from ALG Vacations of U.S. adults planning to travel in 2026 shows that financial pressure is reshaping how people approach vacations, not whether they take them. While 81% say they have at least some concern about their household finances in the months ahead, 92% say they would still travel even if tighter finances required scaling back.
Financial pressure shapes decisions, not demand
That shift shows up in the small moments of planning. Travelers are taking longer to compare prices, reconsidering timing and adjusting expectations before they book.
Inflation and rising prices top the list of concerns, cited by 61% of respondents, reinforcing why travelers are rethinking destinations, trip length and overall costs.
Concerns about global events and safety follow at 39%, with broader political and economic instability close behind at 38%.
Still, those worries rarely lead travelers to walk away from travel altogether. Instead, many describe pulling back in measured ways, scaling down plans, rethinking details and making trade-offs that keep a trip possible, even if it looks different than originally imagined.
Experience changes how travelers move from planning to booking
Not all travelers navigate those trade-offs the same way. For some, uncertainty slows the process. For others, familiarity helps clear the final hurdle.
Among respondents who have previously booked a packaged vacation through a major vacation brand, 80% say they plan to take an international trip in the next year, compared with 46% of those without that experience.
That confidence carries into spending decisions as well. Sixty-seven percent of packaged-vacation travelers expect to spend more than $2,500 on their next trip, compared with 47% of those who have never booked a packaged vacation.
Taken together, the findings point to a confidence gap, with prior experience linked to greater comfort committing to international travel and higher spending.
Professional guidance plays a larger role when planning gets complex
For many travelers, planning no longer stops at picking dates and destinations. Rising prices, shifting availability and higher expectations have turned vacation planning into a series of decisions that feel harder to navigate alone.
That complexity shows up most clearly among travelers with prior packaged-vacation experience. Ninety-four percent say they plan to use a travel advisor, compared with 81% of those without prior packaged-vacation experience.
The gap suggests that familiarity with structured travel planning often leads travelers to seek expert guidance. As trips become more layered, getting the details right matters as much as the destination itself.
Travel remains a priority, even as decisions slow
The findings suggest that travel is still very much on the table, even as decisions take longer to make. Travelers are weighing trade-offs, seeking guidance and leaning on experience as they plan, rather than walking away altogether.
The flight search may stay open a little longer this year. But for many Americans, the trip is still happening.
Methodology
ALG Vacations commissioned Atomik Research to conduct an online survey of U.S. adults planning to travel and travelers with prior packaged-vacation experience in the United States.
The survey included 1,000 adults planning to travel and a subsample of 502 respondents who had previously booked a packaged vacation through a major vacation brand.
The margin of error is plus or minus 3 percentage points for the full sample and 4 percentage points for the packaged vacation subsample at a 95 percent confidence level.
Fieldwork was conducted in November 2025. Atomik Research, part of 4media group, is a creative market research agency.
Photo courtesy of Shutterstock
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