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DANNY TREJO ANNOUNCED AS GRAND MARSHAL OF HISTORIC 90TH ANNIVERSARY OF THE HOLLYWOOD CHRISTMAS PARADE

DANNY TREJO has been announced as the Grand Marshal of the historic 90th Anniversary of the Hollywood Christmas Parade Supporting Marine Toys for Tots, now celebrating its 75th Anniversary.

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Last Updated on July 30, 2024 by Daily News Staff

SUPPORTING MARINE TOYS FOR TOTS, NOW CELEBRATING ITS 75TH ANNIVERSARY


HOLLYWOOD, Calif. /PRNewswire/ — DANNY TREJO, the prolific Actor, Author and Restaurateur who has starred in dozens of films and television shows, including DESPERADO, HEAT, the FROM DAWN TILL DUSK series, CON AIR, ONCE UPON A TIMES IN MEXICO, SPY KIDS, MACHETE, SONS OF ANARCHY, KING OF THE HILL and THE BOOK OF BOBA FETT and the New York Times best-selling author of TREJO:  MY LIFE OF CRIME, REDEMPTION, AND HOLLYWOOD has been announced as the Grand Marshal of the historic 90th Anniversary of the Hollywood Christmas Parade Supporting Marine Toys for Tots, now celebrating its 75th Anniversary.  The parade will be presented by Associated Television International and The City of Los Angeles in the streets of Hollywood, CA on Sunday, November 27, 2022 at 6:00 p.m. PST.

The Hollywood Christmas Parade Danny Trejo
Photo by Herman Rodriguez

Danny Trejo said, “Wow!  I’m honored to represent Los Angeles.  As a kid growing up in the San Fernando Valley, I never would’ve imagined I’d be the Grand Marshal of the Hollywood Christmas Parade.  Then and now I still love cruising the streets of Hollywood.  What an unbelievable honor!”

Lieutenant General James B. Laster, President and CEO of Marine Toys for Tots said:  “We are thrilled to be partnering with the Hollywood Christmas Parade for our 75th Anniversary, as it is right here in Los Angeles, where we began our operation years ago.  And today we are proud to continue our mission of bringing much needed holidays gifts and cheer to those less fortunate.”

Hosted by Erik Estrada, Laura McKenzie, Dean Cain and Montel Williams, with Special Co-Host Elizabeth Stanton, the parade features Hollywood celebrities and movie cars, award-wining bands from around the country, dazzling equestrians, large-than-life character balloons, colorful floats, and humorous specialty acts.  The parade culminates with the appearance of the Jolly Old Elf himself, Santa Claus and his reindeer, ushering in the holiday season!  To view a sizzle reel of highlights from past Hollywood Christmas Parades, please visit:  https://vimeo.com/480561401/6401a3b270

For Parade inquiries, please call the 24/7 Hollywood Christmas Parade Hotline toll free at 1-833-PARADE1 (1-833-727-2331).  For updates on this year’s parade, please visit the parade’s official website at www.thehollywoodchristmasparade.org

Follow us on https://www.facebook.com/xmasparade/https://twitter.com/HlywdChristmas and #HCP2022

About Danny Trejo:

Danny Trejo has developed a prolific career in the entertainment industry with a hard earned and atypical road to success.  From years of imprisonment to helping troubled youth battle drug addictions, from acting to producing, and now on to restaurant ventures, Trejo’s name, face, and achievements are well recognized in Hollywood and beyond, but it is his continuous role as a devoted father of three and an intervention counselor that bring him the most satisfaction.

Trejo has starred in dozens of films including DESPERADO, HEAT, the FROM DUSK TILL DAWN series, CON AIR, ONCE UPON A TIME IN MEXICO, SPY KIDS, MACHETE, and MACHETE KILLS.  On the television side, Trejo had recurring roles on SONS OF ANARCHY, KING OF THE HILL, BREAKING BAD, and THE FLASH, among others.  In the 3rd season of AMERICAN GODS, Trejo played the character of “Mr. World.”  Most recently, he can be seen in the role of Rancor Keeper in THE BOOK OF BOBA FETT airing on Disney+.

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Trejo has starred in and voiced various popular video games like CALL OF DUTY, FALLOUT, GRAND THEFT AUTO, and DEF JAM.  Additionally, the actor has voiced characters in the animated films STORKS, THE BOOK OF LIFE, MAYA AND THE THREE directed by Jorge R. Gutierrez, and Universal Pictures’ MINIONS 2:  The Rise of Gru, released in Summer 2022.

Trejo’s colorful life and prolific career are chronicled in the bio-documentary INMATE #1 released in 2020.  Trejo shares his love of food with the world in the release of his first cookbook TREJO’S TACOS:  RECIPES and STORIES from LA.  Trejo’s fearlessly honest memoir, TREJO:  MY LIFE OF CRIME, REDEMPTION, AND HOLLYWOOD, was released in July 2021.  Trejo’s expanding restaurant empire includes Trejo’s Tacos, Trejo’s Cantina and Trejo’s Coffee and Donuts.

SOURCE The Hollywood Christmas Parade

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Viewpoint Hosted by Dennis Quaid Brings Attention to a Little-Understood Condition Affecting Families Nationwide

A new Viewpoint hosted by Dennis Quaid segment with APFED raises awareness of eosinophilic esophagitis, its subtle symptoms, and its impact on families.
For more information, readers can visit viewpointproject.com and apfed.org.

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For many families, health conditions do not always begin with a dramatic diagnosis. Sometimes they show up in small, everyday habits that seem easy to explain away. Cutting food into tiny bites. Drinking extra water with every meal. Quietly avoiding certain foods altogether. A new educational segment from Viewpoint hosted by Dennis Quaid is shining a light on those subtle warning signs through a collaboration with the American Partnership for Eosinophilic Disorders, helping more people recognize the realities of living with eosinophilic esophagitis, or EoE.

photo of a studio set up. Viewpoint hosted by Dennis Quaid 
Photo by SHAHBAZ ZAMAN on Pexels.com

Viewpoint hosted by Dennis Quaid 

The segment, distributed to Public Television stations across the country, focuses on making this chronic inflammatory condition easier for the public to understand. For viewers, that matters because EoE is often misunderstood or overlooked, even as it affects daily routines, family meals, and quality of life. By connecting medical information to real-life experiences, the program gives audiences a more human picture of what people with the condition may be facing.

Viewpoint APFED
APFED

When everyday habits tell a bigger story

Eosinophilic esophagitis occurs when eosinophils, a type of white blood cell, build up in the esophagus, causing inflammation that can lead to tissue damage and narrowing. But what stands out most in this story is not just the science. It is the way people often adapt without realizing it. Behaviors like chewing excessively, avoiding certain textures, or relying on liquids to help swallow can become so routine that they no longer feel unusual.

That is one reason the segment carries real community value. It encourages people to look more closely at symptoms that may have been normalized for years and to seek evaluation from specialists such as gastroenterologists or allergists. It also raises awareness among parents, caregivers, and primary care providers who may be the first to notice that something is not quite right.

More than awareness

The program also explores the emotional and social side of the condition, especially for people navigating dietary restrictions and the uncertainty of delayed diagnosis. In that sense, this is not only a story about medicine. It is also a story about advocacy, support, and the importance of helping people feel seen.

APFED Executive Director Mary Jo Strobel noted that many people with EoE do not realize they have adapted their lives around a medical condition. That message gives the segment its strongest human element: awareness can change lives, not only by leading to diagnosis, but by helping families better understand experiences that may have felt isolating or confusing.

Originally distributed in January 2025, the documentary will continue to be made available to stations through March 2027, extending its reach to more households nationwide.


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Cineverse Launches Mohr Stories Channel on LG Channels

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Cineverse has launched Mohr Stories on LG Channels, bringing Jay Mohr’s podcast to FAST television with weekly episodes and more than 100 hours of content.
Jay Mohr (R) with Ron Funches (L); Cineverse to Launch New Streaming Channel Featuring Jay Mohr and WITZ Podcast Network’s Mohr Stories

Jay Mohr’s long-running podcast is expanding to FAST television through an exclusive LG Channels launch in the U.S. and Canada.

Cineverse has announced the launch of Mohr Stories, a new free ad-supported streaming television channel built around comedian Jay Mohr’s long-running podcast. Unveiled during LG Electronics and LG Ad Solutions’ 2026 IAB NewFronts presentation, the channel will be available exclusively through LG Channels on LG TVs in the United States and Canada.

The new channel will feature weekly episodes alongside more than 100 hours of library content, giving the show a larger footprint in the growing FAST market. Hosted by Mohr, the series includes conversations with guests from comedy, film, sports, music, and television, including Ron Funches, Jay Leno, Joe Mantegna, Patton Oswalt, Kevin Pollak, Andy Richter, George Wallace, Flavor Flav, Michael Eric Dyson, Seth Rollins, Gene Simmons, Billy Gibbons, Byron Scott, and Jeanie Buss.

The launch is notable not only because of the talent involved, but because it reflects a broader shift in how podcast brands are being distributed. What once lived primarily as an audio product is now being packaged as a 24/7 streaming destination, built for connected TV audiences and ad-supported discovery.

Cineverse said Mohr Stories will continue to be available as a podcast through the WITZ Podcast Network, a partnership between Cineverse and The Stand Group. The company also pointed to strong audience momentum after the show expanded into video, saying consumption hours on Spotify rose 50% month over month and downloads increased 34% quarter over quarter.

That growth aligns with wider audience behavior. In the U.S., more than 150 million people listen to podcasts every month, and an increasing share of those consumers are also watching podcast content on video platforms. As those habits continue to evolve, media companies are looking for ways to extend proven shows beyond their original format.

For LG Channels, the addition of Mohr Stories strengthens a FAST lineup built around free, accessible programming across a wide range of genres. For Cineverse, it underscores a strategy centered on expanding the reach and value of entertainment properties across multiple platforms.

The result is more than a new celebrity-led channel. It is another example of how streaming, podcasting, and digital video are converging into a more flexible content ecosystem—one where recognizable brands can move fluidly from audio feeds to connected television.

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Cineverse Partners With VA Media to Grow and Monetize Fandom-Focused YouTube Channels

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Cineverse is expanding its YouTube monetization strategy through a new partnership with VA Media. The effort begins with Dog Whisperer and targets broader growth across its fandom-focused channel portfolio.
WIDE Behind the scenes of studio set, shooting TV television cooking show featuring celebrity chef, professional TV production. Adobe Stock.

Cineverse Partners With VA Media to Expand YouTube Monetization Strategy

Cineverse has announced a strategic partnership with VA Media to accelerate growth and digital monetization across its expanding portfolio of fandom-focused YouTube channels.

The agreement will bring a YouTube-first strategy to Cineverse’s channel network, including longform and shortform content planning, channel optimization, financial modeling, and broader monetization support. The partnership will begin with Dog Whisperer with Cesar Millan, which Cineverse identified as its top revenue-generating YouTube channel.

Cineverse said its owned or operated YouTube channels currently account for more than 10 million subscribers and over 200 million video views. The company’s digital portfolio spans genres including horror, anime, romance, indie film, Asian cinema, and other fandom-driven categories.

VA Media, which specializes in YouTube strategy and social video monetization, will work with Cineverse to improve discoverability, strengthen channel performance, and unlock new revenue opportunities across YouTube and adjacent platforms.

The partnership reflects the growing role of YouTube as a core distribution and monetization channel for premium entertainment content.

For more information, visit Cineverse.

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STM Daily News’ Entertainment section delivers the latest on movies, television, music, pop culture, events, and industry buzz. From breaking news and trending stories to feature coverage and community-centered entertainment reporting, it keeps readers connected to what’s happening on screen, on stage, and beyond.

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