Consumer Corner
Defend Your Home from Harsh Winter Conditions: 7 pro tips to avoid long-term damage
(Family Features) Harsh winter elements like snow, ice and wind can wreak havoc on your home – if it’s not properly prepared and maintained. Make home maintenance both indoors and out a priority this winter to ensure it’s safe, warm, secure and operating efficiently.
While winterizing can be a daunting task, you don’t have to do it alone. Whether you need help installing gutter guards, sealing cracks in your concrete or ensuring your sump pump is ready for winter, the experts at Thrasher Foundation Repair provide precise repairs for every project.
They’ve seen it all through 50 years of serving more than 150,000 happy customers – from basement flooding to damaged concrete – and know how to prevent these issues before they start. Recognized with the International Torch Award for Ethics by the Better Business Bureau Midwest Plains, they set the standard for excellence in their field as a trusted industry leader in home protection.
“Winter can really take a toll on your home, but a few proactive steps now can save you headaches later,” CEO Dan Thrasher said. “At Thrasher Foundation Repair, we help protect what matters most – your home and peace of mind. We’re happy to share our pro tips to help you keep your home safe, dry and ready for whatever winter throws your way.”
It all begins with homeowners taking proactive steps to recognize small problems before they spiral out of control. Use this checklist from Thrasher’s experts to prepare your home for a warm, secure and stress-free winter season.
Clean and Maintain Gutters and Downspouts
When debris like leaves clog gutters, it causes water to overflow and freeze, leading to ice dams and roof leaks. These blockages can cause water to damage your roof, siding and foundation, meaning it’s critical to remove debris. Run water through gutters and check for proper water flow – if you notice pooling or slow drainage, there may be a blockage that needs attention. Make sure downspouts direct water away from the foundation and walkways by extending them at least 10 feet away from the home. Also be sure to inspect and tighten any loose gutter brackets and fasteners so they can withstand the weight of snow and ice.
Insulate Rim Joists
Rim joist insulation plays a big role in your home’s energy efficiency. If your insulation is more than 10 years old, consider upgrading to a more efficient material to reduce heat loss.
Protect the Basement and Foundation
Now is a good time to inspect your foundation for any cracks or damage. Bringing in the experts to address problem areas can help avoid larger issues when spring storms arrive. A working sump pump is critical for preventing basement flooding caused by snowmelt or winter storms, so it’s important to test it to ensure proper functionality. It’s also important to inspect discharge lines for potential freezing issues to avoid water backup into the basement. Consider grading soil to ensure the ground slopes away from your home, preventing water from seeping through.
Seal and Protect Concrete
Carefully inspect walkways, driveways and patios for cracking. During winter, water can seep into cracks, freeze then expand, causing long-term damage. Seal them with a penetrating sealant (rather than a topical one) for long-lasting protection from moisture, salt and other winter elements.
Optimize Humidity
Turn on your furnace’s humidifier to maintain proper indoor humidity levels and adjust your dehumidifier settings to match winter’s low humidity. This helps keep your home comfortable while preventing moisture-related issues.
Clear Debris Around the House
Along with cleaning gutters and downspouts, it’s important to clear window wells and clean up around the foundation, too. Debris in window wells can block drainage, causing water from snowmelt to pool near the foundation then seep into the basement.
Manage Snow and Ice
Leaving snow and ice on concrete surfaces can erode and weaken the material over time. Regularly shoveling snow from driveways, sidewalks and patios helps prevent ice buildup and protects the concrete from long-term damage.
Find more winter home maintenance tips and contact the pros for assistance by visiting GoThrasher.com.
Photo courtesy of Shutterstock (teens shoveling snow)
Photo courtesy of Thrasher Foundation Repair (contractor checking gutters)
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Thrasher Foundation Repair
Automotive
Driving Habits May Cost More Than You Think: Data-Backed Driving Techniques to Reduce Fuel Costs and Vehicle Wear
Rising Fuel Costs
(Feature Impact) If you’re feeling pain at the pump, you’re not alone. However, it’s not just rising gas prices that can impact your wallet – it might be your own habits on the road that negatively impact fuel efficiency and add extra strain to your vehicle.
With gas prices fluctuating by more than $1 per gallon nationally in recent years, Mercury Insurance is highlighting how driver behavior can significantly influence fuel costs.
According to the U.S. Department of Energy, aggressive driving – rapid acceleration and hard braking – can reduce fuel economy by up to 40% in city driving and 30% on highways, increasing annual fuel expenses by hundreds of dollars.
For the average American driver, that inefficiency adds up quickly. AAA estimates that annual fuel costs can exceed $2,000 depending on vehicle type and region. A 30-40% reduction in fuel economy can translate into hundreds of dollars in additional fuel expenses each year – before factoring in the added wear on key vehicle components.
“Most drivers think of aggressive driving as a safety issue, but it’s also a cost issue,” said John Dicken, director, material damage claims at Mercury Insurance. “From a claims standpoint, we see how habits like hard braking and rapid acceleration accelerate wear on brakes, tires and suspension components. Smoother driving isn’t just more efficient – it helps reduce preventable damage over time.”
The Hidden Cost of Driving Aggressively
Fuel is only part of the equation.
- Brake replacement can range from $300-800 per axle, depending on the vehicle.
- A new set of tires can cost $600-1,200 or more.
- Poorly maintained or underinflated tires can lower gas mileage by roughly 0.2% for every 1 PSI drop in pressure, according to federal transportation data.
Over time, inconsistent maintenance and aggressive driving habits compound these costs.
“Driving behavior directly impacts how often certain parts need to be replaced,” Dicken said. “When drivers anticipate traffic, maintain steady speeds and keep up with routine maintenance, they reduce strain on their vehicle and potentially avoid unnecessary repair expenses.”
Practical Eco-Driving Tips That Make a Measurable Difference
Consider these strategies recommended by Mercury Insurance to improve efficiency and reduce vehicle wear:
Accelerate gradually: Avoid rapid starts and jackrabbit acceleration, which significantly reduce fuel economy.
Brake smoothly and anticipate stops: Looking ahead and easing into stops reduces stress on brake systems.
Maintain consistent speeds: Using cruise control on highways can help improve fuel efficiency.
Keep tires properly inflated: Check tire pressure monthly and before long trips. If you’re unsure what your vehicle’s tires should be inflated to, locate the sticker inside the driver’s side door jamb for the proper PSI inflation or refer to the owner’s manual.
Remove excess weight: Extra cargo and unused roof racks reduce efficiency and increase drag.
Efficiency, Safety and Sustainability
The Environmental Protection Agency reports that transportation accounts for roughly 28% of total U.S. greenhouse gas emissions. While vehicle technology continues to improve, individual driving behavior remains one of the most immediate ways drivers can reduce both fuel consumption and environmental impact.
“Small, consistent changes in how we drive can produce meaningful savings over time,” Dicken said. “It’s one of the simplest ways drivers can protect both their budget and their investment.”
For more information about efficient driving and other cost saving measures, visit MercuryInsurance.com/Resources.
Photos courtesy of Shutterstock
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Refresh Your Home: A Room-by-Room Spring Cleaning Checklist
(Feature Impact) After months of winter, spring cleaning isn’t just about dusting and vacuuming – it’s about inviting sunlight and fresh air into your space through the open windows and giving yourself a fresh start for the longer days ahead.
It’s also a perfect opportunity to clear out the old and make room for new experiences, memories and energy. Whether you’re tackling deep cleaning for the first time or you have seasonal rituals for tidying up your home, this room-by-room guide can help you plan and conquer seasonal chores.
Whole Home:
- Declutter spaces: Donate, recycle or discard what you don’t need
- Wash windows inside and out
- Dust baseboards, walls, vents and ceiling fans
- Wipe down doors, knobs and light switches
- Vacuum and clean under and behind furniture
- Clean curtains and blinds
- Store seasonal items like winter clothing and decor
- Replace air filters
- Shampoo carpet
Kitchen:
- Empty and wipe down refrigerator and freezer
- Clean oven, stovetop and microwave
- Scrub countertops and backsplashes
- Clean out the garbage disposal
- Sweep and mop floors
- Organize the pantry and throw away any expired items
Bathrooms:
- Scrub grout and tile
- Clean mirrors and glass surfaces
- Deep clean toilets
- Wipe down cabinets and bathroom fixtures
- Wash rugs, floor mats and the shower curtain and liner
- Empty trash and clean the bin
Bedrooms and Other Living Areas:
- Wash bedding, pillows and linens
- Organize closets and drawers
- Vacuum chair, couches and mattresses as well as under cushions
- Dust shelves and decor
- Clean light fixtures and lampshades
Outdoor Areas:
- Power wash patios, sidewalks and driveways
- Wipe down outdoor furniture and replace textiles like pillows, cushions and umbrellas
- Clear debris from garden beds
- Prune shrubs, plants and trees
- Organize garages and sheds
- Reconnect hoses and sprinklers
- Prep lawn equipment such as mowers, weed eaters and blowers
For more spring cleaning tips and tricks, visit eLivingtoday.com.
Photo courtesy of Shutterstock
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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
Consumer Corner
Unilever, Google Cloud Strike Five-Year AI Partnership to Reshape Consumer Goods Marketing
Unilever and Google Cloud have announced a five-year partnership aimed at accelerating the consumer goods giant’s digital transformation through AI, cloud infrastructure, and data modernization.
The deal centers on helping Unilever strengthen brand discovery, marketing measurement, and AI-driven customer engagement across its global portfolio, which includes Dove, Vaseline, and Hellmann’s. A major focus is the rise of conversational and agentic commerce, where consumers increasingly discover and shop for products through AI-powered interactions rather than traditional search and browsing.
As part of the agreement, Unilever will migrate its integrated data and cloud platform to Google Cloud, creating what the companies describe as an AI-first digital backbone. That system is intended to help Unilever move faster on demand generation, turn data into actionable insights, and respond more quickly to shifts in the market.
The partnership is built around three pillars:
- Agentic commerce and marketing intelligence
- An integrated data and cloud foundation
- Advanced AI adoption across the business
Unilever leadership framed the move as part of a broader shift in which technology is becoming central to value creation in the fast-moving consumer goods sector. Google Cloud said the collaboration will use advanced AI models, including Gemini, to help modernize business processes and improve agility.
Unilever said it generated €50.5 billion in sales in 2025, operates in more than 190 countries, and reaches 3.7 billion people every day.
What to watch for
- How “agentic commerce” changes consumer brand discovery
- Whether other major CPG companies follow with similar AI-cloud partnerships
- How AI-backed marketing measurement impacts ad efficiency and conversion
Source: PR Newswire / Google Cloud
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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