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Dove Launches Love Your Hair Collection to Empower Women to Love & Embrace Their Hair – However They Choose to Wear It

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NEW hair care range from Dove providing gentle, sulfate-free formulas will launch with initiatives to support the silver hair community and hero the Love Your Silver Shampoo & Conditioner duo

ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Today, Dove announced the launch of its Love Your Hair Collection, a range of products catering to six different hair profiles – short, curly, wavy, long, silver and color-treated – with gentle, science-driven formulations infused with skincare-inspired ingredients like biotin complex and bamboo extract. The collection comes as a first-of-its-kind line for the global beauty brand, developed to make tailored hair care more widely accessible, and effectively nourish a range of hair textures, types, lengths, and colors, with the mission of celebrating the unique beauty of hair and encouraging women to proudly wear the hair that makes them, them.

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Dove Launches NEW Love Your Hair Collection

With this mission in mind, and to further fuel a conversation Dove sparked with the #KeepTheGrey movement in 2022, the brand will shine a spotlight on the collection’s Love Your Silver Shampoo and Conditioner duo. In doing so, it sets out to further support women who feel most themselves with silver hair by working to fill a gap in haircare support, custom solutions, and accessible expertise for gray hair.

“Our mission at Dove is to make a positive beauty experience universally accessible to all, and we continue to support women through our products and purpose initiatives to do so. As women are too often encouraged to change their hair to fit societal standards, our goal with the Love Your Hair collection was to launch a range of expert products that enable every woman to ‘celebrate the hair that makes you, you.’” says Global Vice President, Dove Hair, Bérengère Loubatier. “That’s why Dove Love Your Hair is providing innovative products, infused with skincare-inspired ingredients that offer custom levels of nourishment to care for hair, however women choose to wear it.”

With this launch, Dove hopes to spark a larger dialogue around the need for more industry recognition for specific silver haircare needs, as approximately 50% of women1 share that they make the transition to silver at home without the counsel of an expert, due to demand for stylists who care for gray hair outpacing access.

“When developing the Love Your Hair collection, it was important to us to identify the unique care needs across different hair types and then provide a solution to help women achieve their hair goals.” says Beth Labrecque, Senior Scientist for Dove Hair. “The formulations within the Love Your Hair range provide the care and nourishment each specific hair type needs to feel and look healthy, backed by science and efficacious ingredients. For instance, Love Your Silver products were created in response to consumer feedback to give gray, white and silver hair a boost with purple pigment and ultra-light yet nourishing conditioner, infused with biotin complex for volume and shine.”

In addition to the Love Your Silver Shampoo and Conditioner range specifically formulated for gorgeous grays, Dove is celebrating the launch of Love Your Hair with two additional support initiatives for the silver-haired community:

  • Love Your Silver Storytellers – Dove is partnering with five women blazing a path in fighting back against hair rules in support of the silver strand community, deemed the “Love Your Silver Storytellers.” The brand is working with Writer & Performer, Paula Pell; Visual Artist, Maayan Zilberman; Content Creator, Tennille Jenkins; Podcaster & DJ, Ty Alexander and Author & Activist Karen Walrond to amplify their journeys to embracing their silver hair, with the intention of empowering others considering the same.
  • Love Your Silver Specialist Directory – To address this lack of access to specialized guidance and care for silver hair, Dove is introducing the Love Your Silver Specialist Directory. This new online resource, housed on Dove.com, currently features the hair specialists Dove’s Love Your Silver Storytellers trust, and will be built out throughout the year with other silver specialists across the US to meet the needs of silver-haired women nationwide.

Dove’s new Love Your Hair Collection enhances the unique beauty of hair through gentle, sulfate-free formulas infused with skincare-inspired ingredients like raw shea butter and rice protein, and enhanced with custom levels of nourishment. The full collection includes:

  • Love Your Silver Purple Shampoo & Conditioner for silver hair
  • Love Your Waves Shampoo & Conditioner for wavy hair
  • Love Those Bold Curls Co-Wash & Leave-in Cream for curly hair
  • Dove Love Your Lasting Length Shampoo & Conditioner for long hair
  • Dove Love Your Chic Edge All In 1 Shampoo, Conditioner & In-Shower Styler for short hair
  • Dove Love Your Shine Shampoo & Conditioner for color treated hair

Dove Love Your Hair is available at Walmart and Walmart.com with each product in the range priced at $7.98. Explore Dove’s resources and custom hair care solutions at Dove.com/Love-Your-Hair-Collection. #LoveYourHair #LetsChangeBeauty

About Dove  
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. 

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Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.

For 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the ‘Dove Real Beauty Pledge,’ and commitment to:

  1. Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style. 
  2. Represent individuals with zero digital distortion, with all images approved by the women they feature.
  3. Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.

About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. Worldwide, we have 127,000 employees and generated sales of €60.1 billion in 2022. Our leading brands in North America include Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

  1. improving the health of the planet; 
  2. improving people’s health, confidence and wellbeing; 
  3. and contributing to a fairer and more socially inclusive world.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

1 February 2023 Edelman Social Listening Study (TikTok, Instagram & Reddit)

SOURCE Dove Hair

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health and wellness

A Guide to Great Skin at Any Age

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great skin

(Family Features) Here’s the secret for achieving a glowing complexion: there is no secret. In fact, a key factor in achieving great skin at any age comes down to one common denominator that’s no secret at all. It’s simply taking good care of your skin.

After all, your skin is your body’s single largest organ. It’s your protective shield, but it can also reveal the truth of your age, especially if you’re lax when it comes to regular skin care.

Make hydration a priority. Keeping the skin hydrated maintains its barrier integrity. When the skin becomes dry, it reduces the effectiveness of the skin barrier, making it less resilient against irritants and allergens.

Often, when the skin is dry it feels more rough or flaky. With proper hydration, the skin feels smoother and looks more supple. Achieving hydration through a better skin care routine, drinking plenty of water daily and eating certain fruits and vegetables can improve your skin’s appearance, maintaining a radiant, healthy complexion.

Use the right soap. Despite what your mother may have told you, squeaky clean isn’t always best. A better bet when it comes to soap is a product that respects your skin’s moisture balance and cleanses without creating tightness or irritation.

Mild options such as Pears skin cleansing products are specifically formulated and dermatologically tested to be gentle on the skin. They’re made with plant-based glycerin, which is a powerful humectant that attracts water from the environment and deeper layers of the skin to the outer layer, keeping it hydrated. Glycerin-based cleansers can help prevent stripping of the skin’s natural oils, which averts a tight, dry feeling. 

“More than ever, consumers are looking for mild and gentle products that are effective, smell good and work well,” said Dr. Adriana Lombardi, founder of the Skin Cancer & Cosmetic Surgery Center of New Jersey. “Pears soap checks all the boxes. It creates a really nice, thick lather and smells crisp and clean while leaving the skin hydrated.”

Avoid hot showers. Even the best products may not overcome the potential harm that comes from taking showers that are too hot. The heat removes your skin’s natural oils, which leaves you prone to itching and dryness and may worsen skin conditions.

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Instead of cranking up the heat, opt for lukewarm temperatures and keep the shower time brief. Use moisturizing cleansers, and after your shower, immediately apply moisturizer to replenish and rehydrate your skin.

Protect your skin from the sun. After completing your skin cleansing routine, there’s an additional step to help maintain healthy, hydrated skin before heading outdoors: Take time to apply a layer of sunscreen to skin that will be exposed, including your face, ears and hands. Reapply every two hours if you’re spending a great deal of time outside. Sun damage can prematurely age the skin. You may not feel the heat as much during colder times of year, but the rays are still capable of damaging your skin, maybe even more so because you don’t feel the burn

Find more advice for keeping your skin supple and soft at Amazon.com/pears


3 Steps to Practice a Healthy Skin Routine

  1. Use a humidifier in your room. Adding moisture to your environment may help prevent over-drying and promote better air quality for your overall health, including your skin.
     
  2. Use glycerin-based soap. A glycerin-based soap like Pears gently cleanses your skin without stripping essential moisture.
     
  3. Moisturize immediately after showering. Showering, especially at higher water temperatures, can strip your body’s natural oils. Applying lotion immediately after you shower helps retain the moisture your body nee

Photos courtesy of Shutterstock (woman applying moisturizer, man applying moisturizer)

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SOURCE:
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Lifestyle

Von Miller and GlassesUSA.com team up to launch an AI-designed eyewear collection

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Von Miller
Von Miller and GlassesUSA.com team up to launch an AI-designed eyewear collection

ATLANTA, Feb. 19, 2025 /PRNewswire/ — GlassesUSA.com, a leader in the online eyewear industry, has just unveiled Drop 2 of its collaboration with NFL icon Von Miller. This collection showcases the results of a design process that leverages AI technology to reimagine every detail of the eyewear collection.

A fierce competitor on the field and a style innovator off it, Von Miller is the perfect partner for GlassesUSA.com’s mission to lead the eyewear industry through innovation. Together, Miller and the GlassesUSA.com team used AI to create an eyeglasses and sunglasses collection that embodies individuality, confidence, and cutting-edge design.

The Von Miller Eyewear Collection features premium acetate frames, complete with bold colors, innovative materials, and the signature VM logo embedded in the designs. Each pair is available as both prescription eyeglasses and sunglasses, giving customers more ways to express their individuality.

Eyeglasses is about expressing who you are. I wanted to create something that empowers people to own their individuality,” said Von Miller. “Working with GlassesUSA.com and their AI technology allowed us to design a collection that makes finding your perfect pair of frames easy and exciting.”

This collaboration isn’t GlassesUSA.com’s first venture into AI. The brand has already made waves with its Pairfect Match AI, a cutting-edge tool that helps customers find their perfect frames. Now, the same innovative spirit extends into product design, showcasing GlassesUSA.com’s commitment to blending technology and creativity to revolutionize eyewear.

“At GlassesUSA.com, we leverage AI to develop innovative products and features that enhance the eyewear experience. Von was an amazing partner with an outstanding perspective on eyewear—we couldn’t have asked for a better collaborator on this project.” said Arie Tom, GlassesUSA.com’s CMO.

“We asked Von to imagine the kind of glasses he envisions—frames that push boundaries and speak to his unique sense of style,” said Lihi Kopel, Head of Design at GlassesUSA.com. “With AI, we reimagined how the frames, temples, and even the smallest details could look and feel, and brought it to life, creating something truly exceptional.”

The Von Miller Eyewear Collection is available now, exclusively at GlassesUSA.com. The drop consists of 6 styles and 17 SKUs, There are 4 optics and 2 sunglasses styles included. The color pallet is based on digital colors like digital purple, light green, gray, and metallics.

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Customers can use the Virtual Try-On Tool to see how the frames look before purchasing, ensuring a perfect fit. Starting at $78,  this collection redefines what’s possible in eyewear design.

Learn more at: Von Miller’s official glasses collection, exclusively at GlassesUSA.com.

About GlassesUSA.com:

Founded in 2007, GlassesUSA.com, a subsidiary of the Optimax Eyewear group, has quickly become one of the leading direct-to-consumer online eyewear retailers in the United States. We offer the largest selection of styles and brands, with over 10,000 styles of glasses, sunglasses, and contact lenses, making it easy for everyone to find their perfect pair. Our mission is to enhance our customers’ lives by delivering eyewear tailored to their unique needs, style preferences, and budgets.
By controlling the entire supply chain, from product design and manufacturing to optical lens production and the digital shopping experience, GlassesUSA.com provides exceptional savings, offering high-quality eyewear at up to 70% off traditional retail prices. Our broad selection includes popular brands like Ray-Ban, Oakley, Prada, and Gucci, as well as our own brands such as Muse, Ottoto, Revel, and Amelia E., starting from just $29, including shipping. GlassesUSA.com also offers a variety of optical lens options, coatings, and upgrades to meet every customer’s needs.
GlassesUSA.com develops and deploys innovative technology and AI-driven solutions to transform the eyewear industry and offer customers a seamless shopping experience.

GlassesUSA.com’s Tech Suite Includes:

  • Pairfect Match AI™: Re-inventing the eyewear shopping experience with the power of AI. Pairfect Match AI™ provides customers with personalized frame recommendations based on their unique facial features, taking into account face shape and style preference.
  • Live Try-On: An AR Virtual Mirror that bridges the physical and virtual worlds and enables users to try on thousands of glasses from home with their mobile phones.

Our products are meticulously crafted in our state-of-the-art optical lab in Atlanta, GA, with next-day shipping available across the US. GlassesUSA.com is part of the Optimax Eyewear group.

For more information, please visit https://www.GlassesUSA.com

SOURCE GlassesUSA.com

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Lifestyle

Ulta Beauty Teams Up with Instacart to Deliver Beauty in a Flash Nationwide

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Beauty meets convenience with largest specialty U.S. beauty retailer now available on Instacart for delivery in as fast as an hour from more than 1,400 stores

SAN FRANCISCO and BOLINGBROOK, Ill., Jan. 8, 2025 /PRNewswire/ — Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Ulta Beauty, the nation’s largest beauty retailer, today announced a nationwide partnership to offer same-day delivery. With this collaboration, Ulta Beauty’s unparalleled assortment – spanning every category and price point – now available for delivery in as fast as an hour via Instacart from more than 1,400 stores across the United States.

Ulta
Beauty meets convenience with Ulta Beauty now available on Instacart for delivery in as fast as an hour from more than 1,400 stores.

From established to emerging beauty brands, Instacart customers can now shop a wide selection of beloved skin care, hair care, cosmetics, fragrances, and wellness products with even greater convenience. This partnership also integrates Ulta Beauty Rewards™ into the Instacart App, allowing members to earn points on every Ulta Beauty purchase made via Instacart by linking their accounts  through Ulta Beauty’s storefront.* To celebrate the launch of the partnership, customers can receive $10 off their $50 order through January 26.**

“Our partnership with Ulta Beauty comes at a perfect time when millions of Instacart customers are setting new intentions, focusing on wellness, and envisioning aspirational versions of themselves,” said Blake Wallace, Senior Director of Retail Partnerships at Instacart. “With Ulta Beauty’s wide range of products now available on Instacart, we’re giving customers more selection, convenience, and beauty options in the New Year and beyond.”

“Reimagining how and where beauty lovers can shop with us has always been at the core of Ulta Beauty’s mission,” said Jodi Williams, Vice President of eCommerce at Ulta Beauty. “Our collaboration with Instacart allows us to meet guests in even more places, offering fast and seamless access to the products they love. With self-care top of mind in the New Year, this partnership debuts at the perfect time to help guests refresh their rituals and routines with ease.”

Ulta Beauty joins more than 1,500 retailer banners already available on the Instacart App – ranging from grocery to beauty to home improvement to pet supplies. To begin shopping from Ulta Beauty for same-day delivery via Instacart, customers nationwide can visit https://www.instacart.com/store/ulta/storefront or select the Ulta Beauty storefront on the Instacart App. 

*For full details, see Program Terms and Conditions
**$10 off is valid through 1/26/2025 at 11:59PM PT and is valid only in the United States for one order of $50 or more with Ulta Beauty and purchased through Instacart.com, while supplies last. Discount will be applied to the total purchase price for all non-alcohol products, and excludes taxes, service fees, special handling fees and/or other fees; offer cannot be applied to alcohol products. Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart.com with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

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About Ulta Beauty

At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.

SOURCE Maplebear Inc. dba Instacart

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