Clothes and Fashion
Dove Launches Love Your Hair Collection to Empower Women to Love & Embrace Their Hair – However They Choose to Wear It
NEW hair care range from Dove providing gentle, sulfate-free formulas will launch with initiatives to support the silver hair community and hero the Love Your Silver Shampoo & Conditioner duo
ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Today, Dove announced the launch of its Love Your Hair Collection, a range of products catering to six different hair profiles – short, curly, wavy, long, silver and color-treated – with gentle, science-driven formulations infused with skincare-inspired ingredients like biotin complex and bamboo extract. The collection comes as a first-of-its-kind line for the global beauty brand, developed to make tailored hair care more widely accessible, and effectively nourish a range of hair textures, types, lengths, and colors, with the mission of celebrating the unique beauty of hair and encouraging women to proudly wear the hair that makes them, them.
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With this mission in mind, and to further fuel a conversation Dove sparked with the #KeepTheGrey movement in 2022, the brand will shine a spotlight on the collection’s Love Your Silver Shampoo and Conditioner duo. In doing so, it sets out to further support women who feel most themselves with silver hair by working to fill a gap in haircare support, custom solutions, and accessible expertise for gray hair.
“Our mission at Dove is to make a positive beauty experience universally accessible to all, and we continue to support women through our products and purpose initiatives to do so. As women are too often encouraged to change their hair to fit societal standards, our goal with the Love Your Hair collection was to launch a range of expert products that enable every woman to ‘celebrate the hair that makes you, you.’” says Global Vice President, Dove Hair, Bérengère Loubatier. “That’s why Dove Love Your Hair is providing innovative products, infused with skincare-inspired ingredients that offer custom levels of nourishment to care for hair, however women choose to wear it.”
With this launch, Dove hopes to spark a larger dialogue around the need for more industry recognition for specific silver haircare needs, as approximately 50% of women1 share that they make the transition to silver at home without the counsel of an expert, due to demand for stylists who care for gray hair outpacing access.
“When developing the Love Your Hair collection, it was important to us to identify the unique care needs across different hair types and then provide a solution to help women achieve their hair goals.” says Beth Labrecque, Senior Scientist for Dove Hair. “The formulations within the Love Your Hair range provide the care and nourishment each specific hair type needs to feel and look healthy, backed by science and efficacious ingredients. For instance, Love Your Silver products were created in response to consumer feedback to give gray, white and silver hair a boost with purple pigment and ultra-light yet nourishing conditioner, infused with biotin complex for volume and shine.”
In addition to the Love Your Silver Shampoo and Conditioner range specifically formulated for gorgeous grays, Dove is celebrating the launch of Love Your Hair with two additional support initiatives for the silver-haired community:
- Love Your Silver Storytellers – Dove is partnering with five women blazing a path in fighting back against hair rules in support of the silver strand community, deemed the “Love Your Silver Storytellers.” The brand is working with Writer & Performer, Paula Pell; Visual Artist, Maayan Zilberman; Content Creator, Tennille Jenkins; Podcaster & DJ, Ty Alexander and Author & Activist Karen Walrond to amplify their journeys to embracing their silver hair, with the intention of empowering others considering the same.
- Love Your Silver Specialist Directory – To address this lack of access to specialized guidance and care for silver hair, Dove is introducing the Love Your Silver Specialist Directory. This new online resource, housed on Dove.com, currently features the hair specialists Dove’s Love Your Silver Storytellers trust, and will be built out throughout the year with other silver specialists across the US to meet the needs of silver-haired women nationwide.
Dove’s new Love Your Hair Collection enhances the unique beauty of hair through gentle, sulfate-free formulas infused with skincare-inspired ingredients like raw shea butter and rice protein, and enhanced with custom levels of nourishment. The full collection includes:
- Love Your Silver Purple Shampoo & Conditioner for silver hair
- Love Your Waves Shampoo & Conditioner for wavy hair
- Love Those Bold Curls Co-Wash & Leave-in Cream for curly hair
- Dove Love Your Lasting Length Shampoo & Conditioner for long hair
- Dove Love Your Chic Edge All In 1 Shampoo, Conditioner & In-Shower Styler for short hair
- Dove Love Your Shine Shampoo & Conditioner for color treated hair
Dove Love Your Hair is available at Walmart and Walmart.com with each product in the range priced at $7.98. Explore Dove’s resources and custom hair care solutions at Dove.com/Love-Your-Hair-Collection. #LoveYourHair #LetsChangeBeauty
About Dove
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands.
Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.
For 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the ‘Dove Real Beauty Pledge,’ and commitment to:
- Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style.
- Represent individuals with zero digital distortion, with all images approved by the women they feature.
- Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. Worldwide, we have 127,000 employees and generated sales of €60.1 billion in 2022. Our leading brands in North America include Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people’s health, confidence and wellbeing;
- and contributing to a fairer and more socially inclusive world.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
1 February 2023 Edelman Social Listening Study (TikTok, Instagram & Reddit)
SOURCE Dove Hair
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Lifestyle
Ulta Beauty Teams Up with Instacart to Deliver Beauty in a Flash Nationwide
Beauty meets convenience with largest specialty U.S. beauty retailer now available on Instacart for delivery in as fast as an hour from more than 1,400 stores
SAN FRANCISCO and BOLINGBROOK, Ill., Jan. 8, 2025 /PRNewswire/ — Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Ulta Beauty, the nation’s largest beauty retailer, today announced a nationwide partnership to offer same-day delivery. With this collaboration, Ulta Beauty’s unparalleled assortment – spanning every category and price point – now available for delivery in as fast as an hour via Instacart from more than 1,400 stores across the United States.
From established to emerging beauty brands, Instacart customers can now shop a wide selection of beloved skin care, hair care, cosmetics, fragrances, and wellness products with even greater convenience. This partnership also integrates Ulta Beauty Rewards™ into the Instacart App, allowing members to earn points on every Ulta Beauty purchase made via Instacart by linking their accounts through Ulta Beauty’s storefront.* To celebrate the launch of the partnership, customers can receive $10 off their $50 order through January 26.**
“Our partnership with Ulta Beauty comes at a perfect time when millions of Instacart customers are setting new intentions, focusing on wellness, and envisioning aspirational versions of themselves,” said Blake Wallace, Senior Director of Retail Partnerships at Instacart. “With Ulta Beauty’s wide range of products now available on Instacart, we’re giving customers more selection, convenience, and beauty options in the New Year and beyond.”
“Reimagining how and where beauty lovers can shop with us has always been at the core of Ulta Beauty’s mission,” said Jodi Williams, Vice President of eCommerce at Ulta Beauty. “Our collaboration with Instacart allows us to meet guests in even more places, offering fast and seamless access to the products they love. With self-care top of mind in the New Year, this partnership debuts at the perfect time to help guests refresh their rituals and routines with ease.”
Ulta Beauty joins more than 1,500 retailer banners already available on the Instacart App – ranging from grocery to beauty to home improvement to pet supplies. To begin shopping from Ulta Beauty for same-day delivery via Instacart, customers nationwide can visit https://www.instacart.com/store/ulta/storefront or select the Ulta Beauty storefront on the Instacart App.
*For full details, see Program Terms and Conditions
**$10 off is valid through 1/26/2025 at 11:59PM PT and is valid only in the United States for one order of $50 or more with Ulta Beauty and purchased through Instacart.com, while supplies last. Discount will be applied to the total purchase price for all non-alcohol products, and excludes taxes, service fees, special handling fees and/or other fees; offer cannot be applied to alcohol products. Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart.com with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.
About Ulta Beauty
At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.
SOURCE Maplebear Inc. dba Instacart
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gaming
REVOLVE AND MUUS COLLECTIVE LAUNCH MOBILE FASHION GAME, BELLEMINT IN THE U.S.
BELLEMINT IS A NEXT-GEN, MOBILE FASHION STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING
LOS ANGELES /PRNewswire/ — Revolve Group (RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, through its partnership with Muus Collective, Inc. and Griffin Gaming Partners, has launched mobile fashion game BELLEMINT in the U.S. This advanced fashion styling game integrates the renowned brand portfolios of REVOLVE and FWRD into an immersive shopping experience. As BELLEMINT‘s exclusive retail partner, REVOLVE is expanding its digital presence, offering a distinctive blend of virtual and real-world fashion, designed to deepen customer engagement and expand its reach to new audiences.
In BELLEMINT, players (known as Stylists) explore REVOLVE‘s latest collections from popular brands, including A.L.C., Andrea Iyamah, Bronx and Banco, Hemant and Nandita, Maria Lucia Hohan, Rococo Sand, and others in an interactive digital format, providing an innovative channel for style inspiration and direct purchasing. Stylists tap into self-expression by creating looks, customizing digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participating in daily styling challenges. They can connect with other stylists through voting on their looks and can follow and friend others who inspire them. As players earn their first promotion to a new stylist level in BELLEMINT, they unlock a limited-time 20% discount to shop on REVOLVE, seamlessly connecting virtual achievements with real-world rewards. This promotion-based reward system encourages players to continue refining their styling skills while engaging with REVOLVE and FWRD collections. Future updates will further integrate loyalty benefits, offering even more real-world incentives through gameplay.
What differentiates BELLEMINT is its seamless integration with the REVOLVE e-commerce platform, merging the virtual world with the real world to offer customers an aspirational, engaging, and personalized shopping experience. By tapping into the gaming world through a sophisticated and stylized platform, BELLEMINT supports REVOLVE‘s commitment to providing exclusive, interactive experiences that foster customer loyalty and drive innovation in retail.
“BELLEMINT offers an immersive and aspirational shopping journey that seamlessly merges virtual fashion with real-world trends,” said Sarah Fuchs, Co-Founder, Co-CEO, and Chair of Muus Collective. “Our initial regional launches in Canada, Australia, and New Zealand revealed a highly engaged audience that embraces self-expression and spends an average of 30 minutes a day styling, discovering, and shopping. With even more exciting features coming soon, we’re thrilled to introduce this experience to the U.S. audience—REVOLVE‘s primary market—and can’t wait to see how they unlock and embrace their perfect digital and IRL wardrobes.”
“The launch of BELLEMINT marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives. At REVOLVE, we’re committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we’re elevating our brand presence with the potential to drive measurable growth for REVOLVE and FWRD. – Michael Mente, Co-Founder and Co-CEO, REVOLVE Group Inc.
“REVOLVE and Muus designed BELLEMINT to be a digital runway for players to discover and shop curated fashion — and for brand partners to market their products to a tailored audience,” said Emily Wang, Partner and COO at Griffin Gaming Partners. “The game serves as a new medium for brands to boost product discovery and brand loyalty organically, with players repeatedly engaging with digital clothing and accessories to win outfit styling challenges. Players enter and vote on challenges as a creative form of self-expression, all the while delighting in fashion inspiration and adding real-world outfits to their cart from their favorite in-game stylists and the game’s user-generated social feed.”
“BELLEMINT is a gamified platform where creativity meets the fashion and beauty our players love, offering a unique experience they won’t find anywhere else,” said Amber Bezahler, Co-Founder and Co-CEO of Muus Collective. “We are proud to provide an inclusive experience with an unparalleled range of skin tones, hair textures, and body sizes—seamlessly aligned with REVOLVE‘s ethos. Together, we’re setting a new standard for diversity and representation in fashion gaming.”
To learn more, visit https://bellemint.com/, watch the trailer on YouTube https://www.youtube.com/watch?v=qk3n4_YShqc and download the game on iOS and Android – https://bellemint.sng.link/Dp7nc/vfvd/f5t4. Media library can be found here.
Media Contact:
[email protected]
Media Contact for Muus Collective, Inc.
[email protected]
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
About Muus Collective, Inc.
Muus Collective is an entertainment studio building community-driven, fashion-forward experiences across mobile games and e-commerce. The studio’s debut mobile fashion game, BELLEMINT, empowers players to discover inspiration, style unique looks, and share their creativity. BELLEMINT is now available for download on the App Store and Google Play. Follow the Collective at http://www.muuscollective.com.
About Griffin Gaming Partners
Griffin Gaming Partners (“GGP”) is a leading venture capital firm, focused on the global gaming market, with over $1.3 billion in assets under management. GGP invests in seed through growth stages at the intersection of content, infrastructure, social platforms, and game-related companies.
SOURCE Revolve Group, Inc.
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Lifestyle
COSRX Prime Big Deal Days: Get Huge Savings on TikTok’s Most-Loved Skincare Products at Amazon
LOS ANGELES, Sept. 27, 2024 /PRNewswire/ — Derm favorite brand COSRX is gearing up for a major shopping event with the launch of Prime Big Deal Days 2024, exclusively on Amazon. Running from October 8th to 9th, this highly anticipated sale will see up to 55% off on all COSRX products offering skincare lovers the opportunity to enjoy deep discounts on some of the most popular and TikTok-viral products, including the best-selling COSRX Advanced Snail 96 Mucin Power Essence and The 6 Peptide Skin Booster Serum.
Promotional Products:
- Advanced Snail 96 Mucin Power Essence – Up to 52% off
- Advanced Snail 92 All in one Cream – Up to 54% off
- Advanced Snail Radiance Dual Essence – Up to 41% off
- The 6 Peptide Skin Booster Serum – Up to 47% off
- The Niacinamide 15 Serum – Up to 46% off
- The Vitamin C 23 Serum – Up to 44% off
- Hyaluronic Acid Intensive Cream – Up to 38% off
- Glass Skin Starter Set – Up to 46% off
- Niacinamide 15% Peptide Booster Set – Up to 31% off
Niacinamide 15% Peptide Booster Set
COSRX, the trusted go-to skincare brand renowned for its clean, effective, and dermatologist-approved products, is excited to unveil its latest innovation, the Niacinamide 15% Peptide Booster Set, a powerhouse duo designed to transform dull, textured skin into a radiant, mirror-like complexion.
This new set includes The 6 Peptide Skin Booster Serum and The Niacinamide 15 Serum, a dynamic combination that addresses multiple skin concerns, from hydration and smoothness to acne prevention and treatment.
The 6 Peptide Skin Booster Serum functions as both a toner and serum, infused with six peptides that target a range of skin issues, including hydration, firmness, and texture refinement. Dermatologist-tested for sensitive skin, this lightweight, fast-absorbing formula is ideal for daily use and works seamlessly with other skincare products to enhance results, making it a must-have addition to any skincare routine. Its jumbo size also ensures lasting value, with just a small amount delivering powerful benefits.
Following this, The Niacinamide 15 Serum, featuring a potent 15% concentration of niacinamide, tackles acne at every stage – from prevention to aftercare. This breakout-busting serum is clinically proven to reduce blemishes, regulate oil production, and improve skin texture without clogging pores, leading to clearer, healthier skin with continued use.
Together, these two products offer a comprehensive solution for anyone looking to achieve smooth, even-toned, and glowing skin. With the Niacinamide 15% Peptide Booster Set, COSRX delivers on its promise to make radiant skin accessible for all.
“We are thrilled to offer our customers access to some of our most sought-after products during Amazon’s Prime Big Deal Days,” said a COSRX representative. “This sale is a perfect opportunity for both new and loyal customers to explore our range of dermatologist-approved products at a fraction of the price.”
For more information on the Prime Big Deal Days sale and COSRX’s product range, visit the COSRX Amazon store starting October 8, 2024.
About COSRX:
K-beauty brand offering powerful yet affordable skincare solutions, COSRX has quickly become one of America’s favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn’t. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target.
COSRX is also on Instagram + TikTok.
SOURCE COSRX
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