Food and Beverage
Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression
Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles
CHICAGO /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.
The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.
Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.
At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.
- “Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.”
- “Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”
The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.
“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”
Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.
Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE The Gatorade Company
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
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(Family Features) It’s no secret that many grocery store dairy sections are filled with more options today. One choice continuing to gain favor with consumers is 100% grass-fed organic dairy. Nutrition, environmental awareness and animal care are some of the leading reasons consumers choose grass-fed dairy products.
Globally, the 100% grass-fed dairy market is projected to continue growing and some market experts predict annual growth rates as high as 22%. If you’re curious about 100% grass-fed organic dairy, consider these benefits from Maple Hill, America’s original 100% grass-fed organic dairy producer. The pioneer of 100% grass-fed organic dairy took its commitment a step further by celebrating and declaring National 100% Grass-Fed Organic Dairy Day on April 15, which recognizes the positive impact it has on consumers, cows, farmers and the environment.
1. Honoring the Farmers
Unlike large-scale corporate dairy farms, most organic farms are small, family-owned operations dedicated to traditional, sustainable farming. Small dairy farms have been disappearing, but 100% grass-fed organic dairy creates a sustainable, viable path forward for farmers who work in harmony with nature.
This more natural approach to dairy is a “craft” process, favoring small family farmers who are willing to dedicate the extra focus and patience to a better product and process. These family farms are passed on to future generations to grow the “better for you, better for the planet” approach.
2. Commitment to Good Health
Most consumers don’t know the difference between traditional organic and 100% grass-fed organic dairy. One key distinction is the products’ nutritional composition; 100% grass-fed organic dairy provides a 50% healthier ratio of omega 3:6 and 40% higher levels of CLA fatty acids, which may support heart health and provide other health benefits.
What’s more, Maple Hill’s products made with 100% grass-fed organic dairy are GMO free, hormone free and antibiotic free with no additives or fillers. The line of high-quality, rich-flavored products let you experience the organic difference from traditional dairy for a nutrient-dense solution that tastes as nature intended.
3. Happy, Healthy Cows
Cows on a 100% grass-fed diet can live up to three times as long as grain-fed cows and are never subjected to unnatural diets, hormones or antibiotics. More time in pastures filled with lush grass means cows have the freedom to roam, ruminate and graze on diverse, nutrient-rich grasses.
The result is happier, healthier cows, which in turn results in a richer, better-tasting and more nutrient-dense milk.
4. Sustainability and the Environment
Producing milk without grain or corn requires farmers to focus on regenerating soil and the soil life that supports everything else on the farm. In fact, the healthier the soil, the healthier the feed, so farmers have a natural incentive to be as regenerative as possible. Regenerative grazing practices are a powerful and positive tool to improve land and the web of life on farms by actively restoring soil health, promoting biodiversity and reducing the environmental impact compared to conventional dairy.
Well-managed grazing helps pull carbon from the atmosphere into the soil, fighting climate change in the process. In addition, healthier soil retains more water, reducing runoff and protecting water sources from agricultural pollution.
5. Strengthening the 100% Grass-Fed Organic Market
Consumers are increasingly aware of the choices they have in dairy products and how 100% grass-fed organic supports their health, farmers, animals and the planet. Some ways to support this category’s continued growth include choosing certified 100% grass-fed organic dairy, advocating for regenerative farming and helping shape a more sustainable food system.
Learn more about 100% grass-fed organic dairy products at maplehill.com.
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(Family Features) If you’re in need of a soup outside the usual mushroom or celery varieties, turn to another springtime favorite: carrots. More than just a veggie you can serve with dip, they’re creamy, delicious and pair well with ginger in this Creamy Carrot Soup. Discover more easy recipes for family meals at Culinary.net.
Creamy Carrot Soup
Recipe courtesy of “Cookin’ Savvy” Servings: 4-6- 2 cans (14 ounces each) carrots
- 2 cups broth of choice
- 1/2 cup brown sugar
- 1 tablespoon garlic powder
- 1 tablespoon onion powder
- 2 teaspoons ginger
- 1/4 cup orange juice
- 1/4 cup heavy cream
- salt, to taste
- pepper, to taste
- honey
- BLT wraps, for serving
- In blender, blend canned carrots, including juices, until smooth. Transfer to pot and add broth.
- Mix in brown sugar, garlic powder, onion powder, ginger and orange juice. Bring to simmer then add cream. Add salt and pepper, to taste.
- Drizzle honey over each bowl. Serve with BLT wraps.
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Food and Beverage
White Castle Unveils a Bounce House (er, Castle) as Part of Its New Line of Branded Merchandise for Spring 2025
New merch collection also includes White Castle tin lunchbox, pickleball paddle set, playing cards, T-shirts and more.
COLUMBUS, Ohio, April 16, 2025 /PRNewswire/ — White Castle is helping customers take their legendary Crave to new heights with the launch of a brand-new line of merchandise. The crown jewel of the spring 2025 collection? An 8-foot-tall bouncy castle with a design inspired by, you guessed it, an actual White Castle! This inflatable fun house reinforces that White Castle isn’t just about satisfying Cravings — it’s about creating memorable moments, too.
White Castle is introducing a bounce castle as part of its new line of spring 2025 merchandise.
- A tin lunchbox. Retro meets modern with a never-before offered classic tin lunchbox. It’s perfect for Cravers of all ages, whether used for packing lunch, storing collectibles, or just showing off an affection for White Castle’s iconic Sliders.
- Pickleball paddle set. As the home of The Original Slider®, White Castle is well-suited to help with your slide action on the pickleball court. Pick up a pair of these paddles and slide away!
- Playing cards. No tricks here, just a simple deck of White Castle-branded playing cards.
- “Only Beef” T-shirt. Proclaiming “The only beef between us is this Slider,” this T-shirt is best bought in pairs.
- Knight-time craver T-shirt. “Dost thou even crave?” asks the knight who adorns this grey T-shirt holding a tray of Sliders.
- A “Follow Your Crave” horn. This long plastic blue horn, similar to a vuvuzela (think soccer stadium noisemaker), can be blown when the Craving hits — or at any time, for that matter.
- Pint glass. Raise this pint glass, painted with the White Castle logo, and toast to memorable moments.
- Bucket hat. Anyone wearing this soft, wide-brimmed bucket hat, adorned with the White Castle logo, will look super cool eating Sliders.
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