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General Motors and Netflix Partner to Give EVs the Stage they Deserve

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General Motors and Netflix are joining forces to give electric vehicles (EVs) the stage they  deserve, reflecting society’s increasing excitement about an all-electric future, starting with a launch spot, “EVs On Screen.” 

In 2021, GM launched the “Everybody In” campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement. GM is electrifying the automotive industry, engineering EVs with purpose-built, ground-up design, powered by the Ultium Platform, enabling EVs for everyone. 

Netflix is joining the movement and will increase the presence of EVs in Netflix-produced shows and films, where relevant, while also taking steps to enable more sustainable productions.  

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for  our world as we bring everybody in on EVs.” 

As a result of the partnership, Netflix is supporting and educating creators, helping them to better understand how EVs can complement and enhance their stories. Over the course of the next year,  inspired by this partnership, GM EVs will be seen in select Netflix shows and films, including Love is Blind, Queer Eye and Unstable, which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively. 

“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,” said Netflix Chief Marketing Officer Marian Lee. “From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films.”

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In addition to Netflix’s commitment to increase the presence of EVs on screen, the company is also taking  action to become more sustainable behind the camera within its productions by optimizing energy use, then electrifying it, and decarbonizing the rest. To learn more visit: Sustainability.Netflix.com.  

As part of the rollout for this strategic alliance, a commercial that presents both companies’ commitment to a more sustainable future will air during the big game on Sunday, Feb. 12. Fans will see Will Ferrell enter the world of some of the biggest Netflix shows and films including Army of the Dead, Squid Game, and more. The creative showcases how EVs will show up on screen while highlighting the wide range of EVs GM plans to offer. More information about Netflix and GM’s joint efforts is available at gm.com/netflix

You can view the teasers below:

Squid Game “Masks”

Army of the Dead “Directions”
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Entertainment

A review of the Eleventh Season of Chicago Fire

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By Universal Television, Fair use, https://en.wikipedia.org/w/index.php?curid=37656592

We are taking a broad, no spoiler look, at this series, which is in it’s eleventh season.

Based on the consensus of critics’ reviews, the eleventh season of “Chicago Fire” has been generally well-received, with many praising the show’s ability to maintain high energy and excitement even after so many seasons.

One of the strongest aspects of the season, according to critics, is the show’s continued focus on character development. Despite the fact that many of these characters have been around for years, they still manage to surprise and impress viewers with their depth and complexity.

Additionally, critics have lauded the show’s ability to balance the personal lives of its characters with the intense, high-stakes nature of their work as firefighters. This balance creates a compelling and emotionally resonant viewing experience.

However, some critics have noted that the show can occasionally fall into formulaic patterns, relying too heavily on familiar plotlines and character arcs. However, even these critics generally agree that the show is still highly entertaining and worth watching, especially for fans of the series.

Overall, the eleventh season of “Chicago Fire” seems to have maintained the show’s reputation for high-quality drama and action, while also bringing new surprises and developments to keep things fresh.

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The Mandalorian: Season 3 | Disney+

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The Mandalorian, Season 3 March 1 on Disney+. The journeys of the Mandalorian through the Star Wars galaxy continue. Once a lone bounty hunter, Din Djarin has reunited with Grogu. Meanwhile, the New Republic struggles to lead the galaxy away from its dark history. The Mandalorian will cross paths with old allies and make new enemies as he and Grogu continue their journey together.

The series stars Pedro Pascal, Katee Sackhoff, Carl Weathers, Amy Sedaris, Emily Swallow and Giancarlo Esposito.

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Star Trek: Picard | Season 3 Official Trailer | Paramount+

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Paramount Plus

ParaThe stakes have never been higher as Star Trek: Picard boldly goes into its third and final season. Jonathan Frakes, Brent Spiner, LeVar Burton, Gates McFadden, Marina Sirtis, and Michael Dorn of Star Trek: The Next Generation join series star Patrick Stewart for an epic adventure.

Stream the Season 3 premiere of Star Trek: Picard on Thursday, February 16, 2023, exclusively in the U.S. on Paramount+.https://bit.ly/StreamStarTrekPicard

#StarTrek #Picard #EpisodeClip #ParamountPlus

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