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HI SELTZER ANNOUNCES PARTNERSHIP WITH THE PROFESSIONAL PICKLEBALL ASSOCIATION

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LOUISVILLE, Ky. /PRNewswire/ — hi Seltzer, one of the fastest-growing THC-infused beverage companies in the United States, has partnered with the Professional Pickleball Association, becoming the official THC/hemp-derived beverage of the PPA tour. This partnership includes on-site sampling presence throughout the tour, digital billboard signage, online and broadcast presence and more. Upcoming events where adults can experience the brand and win some swag include OPEN in Lakeville, MN (March 7-10), OPEN in Austin, TX (March 14-17), CUP in North Carolina (April 3-7), OPEN in Houston, TX (April 12-15), OPEN in Dallas (May 30-June 2), CUP in Fort Lauderdale, FL (Oct 2-6), OPEN in Daytona Beach, FL (Oct 24-27), and SLAM in Dallas, TX (Nov 5-10).


Hi Seltzer x PPA

“We are thrilled to bring professional pickleball players, amateurs, and fans alike together to celebrate this rising sport with a can of hi Seltzer in hand,” said Lou Police, CEO of hi Seltzer. “It has been an incredible year for the sport and tremendous growth for hi Seltzer, and we can’t wait to see where this engagement takes us.”

“hi Seltzer is a forward-thinking beverage company that prides itself on delivering innovative and high-quality products to consumers, and the PPA Tour is delighted to add hi Seltzer to its ever-growing partnership mix,” said Kim Pettit, Vice President of Partnerships for the PPA Tour. “We continuously strive to join forces with innovators in their respective industries, and hi Seltzer is certainly a leader. We look forward to a productive partnership.”

The zero calorie, zero sugar, zero alcohol, hemp (Delta 8)-infused Seltzer is the first THC beverage to utilize a cutting-edge nano-emulsified base ingredient that allows hi Seltzers to pour clean and clear every single time. Each drink contains 5mg of D8, which offers a more subdued and gentler high than other THC-infused products on the market. This perfect dose makes hi Seltzer an approachable and fun alternative to alcohol, allowing people to enjoy all the fun without the hangover.

hi Seltzer comes in five flavors, including Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime, and is available in more than 3,000 stores across 23 states with distribution across the U.S. expanding every day – store availability can be found here. hi Seltzer is also available nationally direct-to-consumer through their website.

To learn more about hi Seltzer visit www.hiselzter.com and follow @hiseltzers on social media.

ABOUT hi SELTZER

hi Seltzer is a zero calorie, zero sugar, zero alcohol, hemp (Delta 8)-infused seltzer, made with only three ingredients. It is the first beverage to utilize a cutting-edge nano-emulsified base ingredient that allows for it to pour clean and clear every single time. Each 12oz can contains 5mg of D8, which offers a more subdued and gentler high than other THC-infused products on the market. This perfect dose makes hi Seltzer an approachable and fun alternative to alcohol allowing people to enjoy all the fun without the hangover. hi Seltzer comes in five flavors including Watermelon, Pineapple, Wild Berry, Real Cherry and Lemon Lime and is available in more than 3,000 stores across 23 states and is available nationally direct-to-consumer through their website.

ABOUT THE PROFESSIONAL PICKLEBALL ASSOCIATION

Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and awards over $5.5 million in annual prize money during the 2023 season with equal play and pay. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: TwitterInstagramYouTubeFacebookLinkedIn

SOURCE hi Seltzer

Beverages

Sipping Sunshine: Celebrating National Margarita Day

Celebrate National Margarita Day on February 22nd with a glass rimmed with salt, savoring the taste of summer whether on the rocks or blended! 🍹☀️ #NationalMargaritaDay

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February 22nd marks a beloved occasion for cocktail enthusiasts worldwide – National Margarita Day! This festive day invites individuals to raise their glasses and indulge in the tangy, refreshing flavors of this iconic beverage.

The classic Margarita, with its perfect blend of zesty lime, smooth tequila, and a touch of sweetness, encapsulates the essence of summer in every sip. Whether you prefer it on the rocks, elegantly garnished with a salted rim, or blended to icy perfection, National Margarita Day is a celebration of versatility and taste.

Beyond its delightful flavors, the Margarita embodies a spirit of relaxation and enjoyment. It’s a drink that beckons you to unwind, kick back, and savor the moment. Whether shared with friends at a lively gathering or enjoyed solo as a personal indulgence, the Margarita has a way of brightening any occasion.

So, on this National Margarita Day, take a moment to treat yourself to this timeless cocktail. Allow yourself to be transported to a sun-soaked beach with every sip, relishing the flavors and embracing the carefree spirit that the Margarita embodies.

Whether you’re a devoted Margarita aficionado or new to the world of tequila-based delights, National Margarita Day is the perfect excuse to raise a glass, toast to good times, and celebrate the joy of this beloved cocktail. Cheers to National Margarita Day – a day dedicated to sipping sunshine in a glass!

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TEXAS-BASED AUSTIN COCKTAILS NAMED OFFICIAL CANNED COCKTAIL PARTNER OF THE PROFESSIONAL PICKLEBALL ASSOCIATION

Rapidly Growing, Ready-to-Drink Cocktail Company Is Tapping into the #1 Growing Sport In The U.S.A.

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AUSTIN, Texas /PRNewswire/ — This month, Austin Cocktails and the Professional Pickleball Association (PPA Tour) are announcing a multi-year marketing partnership, introducing the brand as the “Official Canned Cocktail Partner of the PPA Tour.” Austin Cocktails is a female-founded, premium cocktail brand that is tapping into the national pickleball craze with an all-out campaign in partnership with the PPA Tour, targeting the sport’s most loyal fans. From activations and venue takeovers to swag, sponsorships, and social collaborations, Austin Cocktails is becoming synonymous with the hottest cultural phenomenon to reach consumers and pickleball devotees across the nation. 

“We are thrilled to become the PPA Tour’s exclusive spirit-based ready-to-drink and ready-to-serve sponsor. Pickleball is a huge part of my family and community already. I have seen the rapid growth and participation first-hand for players of all levels, including my son whose college team recently won the National Championship,” says Austin Cocktails Co-Founder Jill Burns. “Austin Cocktails knows what it’s like to break new ground like the PPA and are honored to partner with them as the growth of this sport continues.”

“Pickleball and the PPA Tour are synonymous with fun and camaraderie, and Austin Cocktails is the perfect partner to help elevate that experience to fans,” said Kim Pettit, Vice President of Partnerships at the PPA Tour. “We are excited to welcome Austin Cocktails to our spectacular events across the country and share in the joy of pickleball and a good beverage!”

Cocktail enthusiasts and pickleball fans will be able to attend the tour’s scheduled tournaments and events this year to watch the world’s top professional pickleball players, while enjoying Austin Cocktails drinks courtside. Available in three varieties— Bergamot Orange Margarita, Cucumber Vodka Mojito, and Fred’s Ruby Red Cocktail— these full-strength, spirit-based cocktails are made with natural ingredients and sweetened with just a touch of agave. Subtle carbonation helps deliver a balanced, elevated clean taste in the convenience of a can.

For more information about this year’s PPA Tour scheduled events and tournaments, please visit PPATour.com, and for more information about Austin Cocktails, please visit AustinCocktails.com. Follow along via @AustinCocktails #AustinCocktails  

About Austin Cocktails
Austin Cocktails is an Austin-based premium cocktail brand founded by two sisters. The brand was inspired by their grandfather’s tradition of “Cocktail Time,” an inviolable family ritual of dropping everything at 5 o’clock to have a cocktail with everyone around at the end of a long day. Mixed with premium spirits and complex, natural ingredients, Austin Cocktails offers consumers an elevated flavor experience with pour over simplicity, delivering more spirit, complexity, balance, and naturally less sugar. At 12.5% ABV, Austin Cocktails is available in three distinct varieties ranging from 95-122 calories – Bergamot Orange Margarita, Cucumber Vodka Mojito, and Fred’s Ruby Red Cocktail. Simply pour over ice and garnish to enjoy.  

About Carvana PPA Tour:
Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and showcases the world’s best pickleball week in and week out. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: TwitterInstagramYouTubeFacebookLinkedIn

SOURCE Austin Cocktails

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Açaí Brand OAKBERRY Raises $67 million in Series C Funding with BTG Pactual to Grow U.S. Restaurant Footprint

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MIAMI /PRNewswire/ — Today, global açaí brand OAKBERRY announced that it has successfully raised $67 million (325 million Brazilian Reais) through a Series C funding round. The round was raised through funds managed by the Brazilian investment bank BTG Pactual (BPAC11) – the largest investment bank in Latin America, including an impact fund portfolio. The new partnership will accelerate OAKBERRY’s global expansion strategy, most notably through rapid growth in the United States market.


Açaí brand OAKBERRY has successfully raised $67 million to accelerate its global expansion strategy.

Founded in 2016 with the ambition to make better-for-you food more easily accessible, the company currently has approximately 700 stores across more than 40 countries. Now, the Brazilian-founded açaí brand expects to reach over $200 million in revenue and nearly 1,000 stores globally by the end of 2024.

“We designed OAKBERRY to be a global brand with a strong footprint in the United States, and the investment from BTG Pactual brings not only a financial partner, but also a strategic partner with a keen focus on reinforcing our expansion. The strategy to invest in corporate stores in high demand markets, like the United States, represents an excellent opportunity for capital allocation while, at the same time, establishing our brand in these regions,” said Georgios Frangulis, CEO and Co-Founder of OAKBERRY. 

Since the arrival of Bruno Cardinali as Global Head of Marketing and Leandro Gasparin as Head of Business North America, the pair – both alumna from dominating restaurant chains Burger King and Popeyes – have guided OAKBERRY through an aggressive expansion in the U.S. and globally, opening more than 150 new stores in 2023 alone. Now, with 35 locations in the U.S., Cardinali and Gasparin, in partnership with OAKBERRY’s leadership team and BTG Pactual, will lead the açaí brand to 200+ U.S. stores, while also tripling its European footprint by 2026. 

In addition to its corporate stores in the United States, the chain is exploring co-investments in countries such as Australia and Portugal as additional markets of importance for funding allocations from the capital round.

This latest funding round represents the third time OAKBERRY has strengthened its capital structure. In 2021, the company raised its first private round of $17.3 million with Monte Bravo and its manager, Kilima Asset, to invest in its fully verticalized operations. In 2022, the brand made its capital market debut with the issue of a green Agribusiness Receivables Certificate (CRA) of $10.3 million for the purchase of sustainably managed açaí. OAKBERRY’s sustainable sourcing and operation, with clear ESG metrics monitored by external auditing companies, was one of the key elements that caught the attention of BTG Pactual’s impact fund. The company is dedicated to promoting the sustainable agriculture of its suppliers, contributing significantly to the local economy of riverside residents.

To learn more about OAKBERRY, visit https://oakberry.com/en/, and for franchise opportunities visit https://oakberryfranchise.com/.

About OAKBERRY
OAKBERRY was founded in Brazil in 2016 by Georgios Frangulis and Renato Haidar following a dream to create a quick-service superfood brand that is delicious, easy and fun to eat, and accessible to everyone. That dream became OAKBERRY’s refreshing and indulgent menu of açaí bowls and smoothies served up in visually appealing layers of açaí and customizable, unlimited toppings at shops worldwide. OAKBERRY’s açaí is sustainably sourced from Brazil’s Amazon Rainforest and is an abundant source of energy, rich in antioxidants, all-natural and organic with no high fructose corn syrup or artificial colors added. 

A fast-growing brand with over 700 locations across 40 countries, OAKBERRY’S fully verticalized business model provides flexibility and operational efficiencies for its growing franchise model. To learn more about OAKBERRY, visit https://oakberry.com/en/ and follow along on social media at @oakberryusa; for franchise opportunities visit https://oakberryfranchise.com/.

About BTG Pactual

BTG Pactual (BPAC11) is the largest investment bank in Latin America and operates in the Investment Banking, Corporate Lending, Sales & Trading, Asset Management, Wealth Management and Banking markets. BTG Pactual has established itself as one of the most innovative investment platforms in the country, with a complete transactional bank to support the moment in life and the construction of its clients’ stories. Furthermore, it is a pioneer in the ESG agenda, with financial products that support the transition to a greener and more sustainable economy. The institution is internationally recognized and awarded, and has more than 7,000 employees in Brazil, Chile, Argentina, Colombia, Peru, Mexico, United States, Portugal and Luxembourg.

SOURCE OAKBERRY

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