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HI SELTZER ANNOUNCES PARTNERSHIP WITH THE PROFESSIONAL PICKLEBALL ASSOCIATION

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LOUISVILLE, Ky. /PRNewswire/ — hi Seltzer, one of the fastest-growing THC-infused beverage companies in the United States, has partnered with the Professional Pickleball Association, becoming the official THC/hemp-derived beverage of the PPA tour. This partnership includes on-site sampling presence throughout the tour, digital billboard signage, online and broadcast presence and more. Upcoming events where adults can experience the brand and win some swag include OPEN in Lakeville, MN (March 7-10), OPEN in Austin, TX (March 14-17), CUP in North Carolina (April 3-7), OPEN in Houston, TX (April 12-15), OPEN in Dallas (May 30-June 2), CUP in Fort Lauderdale, FL (Oct 2-6), OPEN in Daytona Beach, FL (Oct 24-27), and SLAM in Dallas, TX (Nov 5-10).


Hi Seltzer x PPA

“We are thrilled to bring professional pickleball players, amateurs, and fans alike together to celebrate this rising sport with a can of hi Seltzer in hand,” said Lou Police, CEO of hi Seltzer. “It has been an incredible year for the sport and tremendous growth for hi Seltzer, and we can’t wait to see where this engagement takes us.”

“hi Seltzer is a forward-thinking beverage company that prides itself on delivering innovative and high-quality products to consumers, and the PPA Tour is delighted to add hi Seltzer to its ever-growing partnership mix,” said Kim Pettit, Vice President of Partnerships for the PPA Tour. “We continuously strive to join forces with innovators in their respective industries, and hi Seltzer is certainly a leader. We look forward to a productive partnership.”

The zero calorie, zero sugar, zero alcohol, hemp (Delta 8)-infused Seltzer is the first THC beverage to utilize a cutting-edge nano-emulsified base ingredient that allows hi Seltzers to pour clean and clear every single time. Each drink contains 5mg of D8, which offers a more subdued and gentler high than other THC-infused products on the market. This perfect dose makes hi Seltzer an approachable and fun alternative to alcohol, allowing people to enjoy all the fun without the hangover.

hi Seltzer comes in five flavors, including Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime, and is available in more than 3,000 stores across 23 states with distribution across the U.S. expanding every day – store availability can be found here. hi Seltzer is also available nationally direct-to-consumer through their website.

To learn more about hi Seltzer visit www.hiselzter.com and follow @hiseltzers on social media.

ABOUT hi SELTZER

hi Seltzer is a zero calorie, zero sugar, zero alcohol, hemp (Delta 8)-infused seltzer, made with only three ingredients. It is the first beverage to utilize a cutting-edge nano-emulsified base ingredient that allows for it to pour clean and clear every single time. Each 12oz can contains 5mg of D8, which offers a more subdued and gentler high than other THC-infused products on the market. This perfect dose makes hi Seltzer an approachable and fun alternative to alcohol allowing people to enjoy all the fun without the hangover. hi Seltzer comes in five flavors including Watermelon, Pineapple, Wild Berry, Real Cherry and Lemon Lime and is available in more than 3,000 stores across 23 states and is available nationally direct-to-consumer through their website.

ABOUT THE PROFESSIONAL PICKLEBALL ASSOCIATION

Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and awards over $5.5 million in annual prize money during the 2023 season with equal play and pay. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: TwitterInstagramYouTubeFacebookLinkedIn

SOURCE hi Seltzer

Beverages

International Delight Introduces Cold Foam: Elevate Your Coffee Experience at Home

Experience the premium coffee shop taste at home with International Delight’s Cold Foam, the innovative way to elevate your coffee creations.

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Hey coffee lovers and flavour enthusiasts! Get ready to elevate your coffee game at home with International Delight’s newest and first-to-market innovation, Cold Foam. This exciting launch brings the indulgent coffee shop experience right to your doorstep without breaking the bank.

On April 8, 2024, International Delight introduced Canadians to Cold Foam, a unique product that effortlessly elevates your coffee creations. It’s as easy as 1-2-3: shake it, foam it, and sip it! In just a few simple steps, you can transform any hot or cold coffee into a foaming delicious (yes, you read that right) coffee shop drink.

"Image: International Delight Cold Foam Can - Elevate your coffee experience at home with International Delight's new Cold Foam product."
International Delight Canada (CNW Group/Danone Canada)

International Delight listened to the desires of coffee lovers and delivered a game-changing product. With Cold Foam, they have revolutionized the at-home coffee experience, creating a multi-sensorial product that offers satisfying flavors and textures. Now, you can enjoy a premium coffee shop-style drink from the comfort of your own home.

Recognizing the rising popularity of cold foam in coffee shops and the growing number of consumers looking to recreate these specialty drinks at home, International Delight saw an opportunity. They took inspiration from social media, where coffee lovers seek unique creations, and developed their innovative Cold Foam product. Not only is it distinct to the brand, but it is also a first-of-its-kind offering on grocery shelves in Canada.

Indulgence is the name of the game with International Delight Cold Foam. Available in two fan-favorite flavors, French Vanilla and Caramel Macchiato, this coffee shop-style foam topper adds a creamy and foamy touch to your hot or cold coffee. Watch as it gradually mixes the creamer into your cup, creating a one-of-a-kind, indulgent experience. The best part? No frothers or extra tools needed! International Delight fans can enjoy their beloved foamy flavor hassle-free.

Starting in April 2024, you can find International Delight Cold Foam in major Canadian retailers nationwide. With just one can, you’ll enhance over 20 coffees and enjoy the delightful flavor at your fingertips. To celebrate, International Delight is running a pop-up sampling activation at the Toronto Eaton Centre in Toronto, Ontario, where you can grab free samples of cold brew coffee with Cold Foam from April 29th to May 5th, 2024.

Cold Foam is just the latest addition to International Delight’s commitment to delivering exciting coffee enhancing products that can’t be found anywhere else. So, coffee enthusiasts, get ready to sip, foam, and indulge with International Delight Cold Foam. Your at-home coffee experience will never be the same again!

https://prnmedia.prnewswire.com/news-releases/it-s-foaming-delicious-international-delight-r-launches-first-to-market-innovation-in-canada-with-new-cold-foam-826651458.html

Visit www.InternationalDelight.ca and follow @internationaldelightca on Instagram and @internationaldelightca on TikTok to stay tuned on what’s next!

About International Delight Canada
International Delight® Canada has been transforming cups of coffee into moments that spark joy through one-of-a-kind, bold coffee enhancers and iced coffee flavours. By uniting people with smooth and rich flavours that add flavour to your cup and your life, International Delight Canada brings people together over a cup of coffee, creating opportunities for connection, inclusion and celebration. International Delight Canada coffee enhancers and iced coffees are available Canada-wide at major grocery retailers, convenience stores, and mass merchandisers across Canada. For more information, visit www.InternationalDelight.ca.

About Danone Canada
Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products, and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Stok®, International Delight®, evian® and more. For more information, connect with Danone Canada online at www.danone.ca, and on FacebookTwitter,  or LinkedIn.

1 Source: “Coffee and RTD Coffee, US 2021” Mintel, August 2021

SOURCE Danone Canada

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Introducing Bikini Island: A Spirits-Based, Ready-to-Drink Canned Cocktail with Nuclear Flavor

Party Like It’s the End of the World with Four Explosive Flavors and only 100 Calories per Can

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LOUISVILLE, Ky. /PRNewswire/ — Bikini Island has now landed, and it’s here to deliver nuclear flavor! The new line of ready-to-drink cocktails contains 5% ABV and just 100 calories per can. Launching with four refreshingly bold flavors, Bikini Island offers consumers a better-for-you RTD that features real spirits and explosive taste.

Bikini Island will launch in select markets mid-April, and nationwide later this year, retailing at $19.99 for a Variety Pack of eight canned cocktails featuring four explosive flavors: Citrus Charge – vodka based, Blue Razz Explosion – vodka base, Watermelon Blast – tequila based, and Nuclear Pineapple – rum based.

With the spirits-based RTD category growing 55% in the last year alone, consumers are showing a clear preference for premiumization in addition to seeking out full-flavor (IWSR, 2023). There is an opportunity in the better-for-you space with current options lacking excitement and flavor. Consumers want the real deal with spirits-based products and when picking something off the shelves, however, they’re often forced to pick between great tasting flavor or lower calorie option – until now.

“Consumers are leading more health-conscious lifestyles, but that doesn’t mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.”

“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over 2x” said Deubler. “Bikini Island is an explosive brand and we’re excited to see the response!”

Inspired by the historical events at Bikini Island in the 1940’s and 50’s that led the world into the atomic and nuclear era, Bikini Island Cocktail Company is now bringing the seltzer world into explosive nuclear flavors at 100 calories a can.

Party Like It’s The End Of The World – Follow Us On Instagram: @drink_bikini_island

ABOUT ATOMIC BRANDS
The privately-owned Chicago-based Atomic Brands was founded in 2006 with a focus on creating products that people want with exceptional and uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, the premium coffee-flavored whiskey, Kentucky Coffee and Bikini Island, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions. For more information, please visit atomic-brands.com

SOURCE Atomic Brands

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Limited-Edition Duke Nukem Energy Drink: G FUEL and Gearbox Celebrate Gaming Legend

Hail to the King! G FUEL and Gearbox are serving up a limited-edition Duke Nukem energy drink, Ego Boost. Get yours now at GFUEL.com!

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For the release of Ego Boost, G FUEL partnered with Logan Chitwood to star as Duke Nukem, and Jon St. John—the original Duke Nukem voice actor—provides the narration.

Hey there gamers!

If you’re a fan of iconic video game character Duke Nukem, you’re in for a treat! G FUEL and Gearbox Entertainment Company have teamed up to celebrate the gaming legend with a limited-edition energy drink called Ego Boost. Hail to the King, Baby!

Ego Boost is a zero-sugar energy formula that packs a punch. It comes in three delicious fruit flavors – cherry, orange, and pomegranate. Not only will this energy drink give you the boost you need to max out your own ego meter, but it also pays homage to Duke Nukem’s explosive action and adult humor.

G FUEL has gone all out with this collaboration. You can get Ego Boost as a 40-serving standalone powder Tub, or you can go for the ultimate Duke Nukem experience with the limited-edition Collector’s Box. The Collector’s Box includes the Ego Boost Tub, a unique 20 oz Duke-approved atomic bomb-shaped Shaker Cup, and an exclusive set of Duke Nukem x G FUEL stickers. Talk about a collectible!

But that’s not all. G FUEL has also produced a special video series to accompany the launch of Ego Boost. Influencer Logan Chitwood takes on the role of Duke Nukem, while the narration is provided by none other than Jon St. John, the original Duke Nukem voice actor. You can check out the video series on their website – it’s a must-watch for any Duke Nukem fan.

The G FUEL x Duke Nukem Ego Boost Collector’s Box is available for $39.99, and it’s worth every penny. Not only is the energy formula zero sugar, but it’s also loaded with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine, giving you the energy and focus you need for your gaming sessions.

Gearbox Entertainment Company, the mastermind behind Duke Nukem, is thrilled to be partnering with G FUEL on this project. They believe that G FUEL helps bring Duke Nukem to life and strengthens the connection between the character and gamers worldwide.

So, what are you waiting for? It’s time to “come get some!” Head over to GFUEL.com to get your hands on G FUEL’s Duke Nukem-inspired Ego Boost collection. This is an exclusive release, so don’t miss out!

"Image of G FUEL x Duke Nukem Ego Boost limited-edition energy drink"
G FUEL x Duke Nukem Ego Boost, a new zero-sugar Energy Formula, is now available at GFUEL.com.

G FUEL continues to be a game-changer in the energy drink industry. With a wide range of sugar-free products and a passionate community of fans, G FUEL has established itself as a performance-driven alternative to standard energy drinks. They’ve partnered with popular creators, professional athletes, major game publishers, and entertainment studios, solidifying their position as a leader in gaming culture.

Gearbox Entertainment Company, the creative force behind Duke Nukem and other successful game franchises, is an award-winning creator and distributor of transmedia entertainment. They’ve acquired properties like Duke Nukem and Homeworld and have expanded their reach into movies and series based on their popular games.

So, whether you’re a fan of Duke Nukem or just looking for an energy drink that will give you an extra boost in your gaming sessions, G FUEL’s Ego Boost is the perfect choice. Fuel up like the King and conquer the gaming world!

Join the movement and grab your Ego Boost today at GFUEL.com. And don’t forget to follow G FUEL on social media @GFuelEnergy for all the latest updates.

Stay fueled and stay awesome, gamers!

https://www.gearboxsoftware.com/

https://stmdailynews.com/category/entertainment/

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