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How Pecans Became a Holiday Staple: 8,000 Years of American Pecan History

Pecan History? Discover the 8,000-year history of pecans—America’s only native major nut crop. Learn how pecans evolved from wild, overlooked trees to a beloved holiday staple found in pies, pralines, and more.

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How Pecans Became a Holiday Staple: 8,000 Years of American Pecan History
Pecan pie is a popular holiday treat in the United States.
Julie Deshaies/iStock via Getty Images

How Pecans Became a Holiday Staple: 8,000 Years of American Pecan History

Shelley Mitchell, Oklahoma State University

Pecans have a storied history in the United States. Today, American trees produce hundreds of million of pounds of pecans – 80% of the world’s pecan crop. Most of that crop stays here. Pecans are used to produce pecan milk, butter and oil, but many of the nuts end up in pecan pies.

Throughout history, pecans have been overlooked, poached, cultivated and improved. As they have spread throughout the United States, they have been eaten raw and in recipes. Pecans have grown more popular over the decades, and you will probably encounter them in some form this holiday season.

I’m an extension specialist in Oklahoma, a state consistently ranked fifth in pecan production, behind Georgia, New Mexico, Arizona and Texas. I’ll admit that I am not a fan of the taste of pecans, which leaves more for the squirrels, crows and enthusiastic pecan lovers.

The spread of pecans

The pecan is a nut related to the hickory. Actually, though we call them nuts, pecans are actually a type of fruit called a drupe. Drupes have pits, like the peach and cherry.

Three green, oval-shaped pods on the branch of a tree
Three pecan fruits, which ripen and split open to release pecan nuts, clustered on a pecan tree.
IAISI/Moment via Getty Images

The pecan nuts that look like little brown footballs are actually the seed that starts inside the pecan fruit – until the fruit ripens and splits open to release the pecan. They are usually the size of your thumb, and you may need a nutcracker to open them. You can eat them raw or as part of a cooked dish.

The pecan derives its name from the Algonquin “pakani,” which means “a nut too hard to crack by hand.” Rich in fat and easy to transport, pecans traveled with Native Americans throughout what is now the southern United States. They were used for food, medicine and trade as early as 8,000 years ago.

A map of the US with parts of Texas, Louisiana, Oklahoma, Arkansas and Missouri highlighted in green.
Pecans are native to the southern United States.
Elbert L. Little Jr. of the U.S. Department of Agriculture, Forest Service

Pecans are native to the southern United States, and while they had previously spread along travel and trade routes, the first documented purposeful planting of a pecan tree was in New York in 1722. Three years later, George Washington’s estate, Mount Vernon, had some planted pecans. Washington loved pecans, and Revolutionary War soldiers said he was constantly eating them.

Meanwhile, no one needed to plant pecans in the South, since they naturally grew along riverbanks and in groves. Pecan trees are alternate bearing: They will have a very large crop one year, followed by one or two very small crops. But because they naturally produced a harvest with no input from farmers, people did not need to actively cultivate them. Locals would harvest nuts for themselves but otherwise ignored the self-sufficient trees.

It wasn’t until the late 1800s that people in the pecan’s native range realized the pecan’s potential worth for income and trade. Harvesting pecans became competitive, and young boys would climb onto precarious tree branches. One girl was lifted by a hot air balloon so she could beat on the upper branches of trees and let them fall to collectors below. Pecan poaching was a problem in natural groves on private property.

Pecan cultivation begins

Even with so obvious a demand, cultivated orchards in the South were still rare into the 1900s. Pecan trees don’t produce nuts for several years after planting, so their future quality is unknown.

Two lines of trees
An orchard of pecan trees.
Jon Frederick/iStock via Getty Images

To guarantee quality nuts, farmers began using a technique called grafting; they’d join branches from quality trees to another pecan tree’s trunk. The first attempt at grafting pecans was in 1822, but the attempts weren’t very successful.

Grafting pecans became popular after an enslaved man named Antoine who lived on a Louisiana plantation successfully produced large pecans with tender shells by grafting, around 1846. His pecans became the first widely available improved pecan variety.

A cut tree trunk with two smaller, thiner shoots (from a different type of tree) protruding from it.
Grafting is a technique that involves connecting the branch of one tree to the trunk of another.
Orest Lyzhechka/iStock via Getty Images

The variety was named Centennial because it was introduced to the public 30 years later at the Philadelphia Centennial Expedition in 1876, alongside the telephone, Heinz ketchup and the right arm of the Statue of Liberty.

This technique also sped up the production process. To keep pecan quality up and produce consistent annual harvests, today’s pecan growers shake the trees while the nuts are still growing, until about half of the pecans fall off. This reduces the number of nuts so that the tree can put more energy into fewer pecans, which leads to better quality. Shaking also evens out the yield, so that the alternate-bearing characteristic doesn’t create a boom-bust cycle.

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US pecan consumption

The French brought praline dessert with them when they immigrated to Louisiana in the early 1700s. A praline is a flat, creamy candy made with nuts, sugar, butter and cream. Their original recipe used almonds, but at the time, the only nut available in America was the pecan, so pecan pralines were born.

Two clusters of nuts and creamy butter on a plate.
Pralines were originally a French dessert, but Americans began making them with pecans.
Jupiterimages/The Image Bank via Getty Images

During the Civil War and world wars, Americans consumed pecans in large quantities because they were a protein-packed alternative when meat was expensive and scarce. One cup of pecan halves has about 9 grams of protein.

After the wars, pecan demand declined, resulting in millions of excess pounds at harvest. One effort to increase demand was a national pecan recipe contest in 1924. Over 21,000 submissions came from over 5,000 cooks, with 800 of them published in a book.

Pecan consumption went up with the inclusion of pecans in commercially prepared foods and the start of the mail-order industry in the 1870s, as pecans can be shipped and stored at room temperature. That characteristic also put them on some Apollo missions. Small amounts of pecans contain many vitamins and minerals. They became commonplace in cereals, which touted their health benefits.

In 1938, the federal government published the pamphlet Nuts and How to Use Them, which touted pecans’ nutritional value and came with recipes. Food writers suggested using pecans as shortening because they are composed mostly of fat.

The government even put a price ceiling on pecans to encourage consumption, but consumers weren’t buying them. The government ended up buying the surplus pecans and integrating them into the National School Lunch Program.

A machine with an arm attached to a tree, and a wheeled cab on the ground.
Today, pecan producers use machines called tree shakers to shake pecans out of the trees.
Christine_Kohler/iStock via Getty Images

While you are sitting around the Thanksgiving table this year, you can discuss one of the biggest controversies in the pecan industry: Are they PEE-cans or puh-KAHNS?

Editor’s note: This article was updated to include the amount of protein in a cup of pecans.

Shelley Mitchell, Senior Extension Specialist in Horticulture and Landscape Architecture, Oklahoma State University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Organic Dried Fruit Market Set to Hit $5.78 Billion by 2033: What’s Fueling the Surge?

The global organic dried fruit market is projected to reach $5.78 billion by 2033, fueled by rising demand for clean-label, healthy snacks and innovative packaging. Discover key trends, opportunities, and insights shaping this fast-growing industry.

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Health, Innovation, and Sustainability Drive Organic Dried Fruit Market Growth

Health, Innovation, and Sustainability Drive Organic Dried Fruit Market Growth


Organic Dried Fruit Market Set to Hit $5.78 Billion by 2033: What’s Fueling the Surge?

The global appetite for organic dried fruit is showing no signs of slowing down. According to a new report from Verified Market Reports®, the organic dried fruit market is projected to soar from $3.35 billion in 2024 to a remarkable $5.78 billion by 2033, powered by a steady 6.5% compound annual growth rate (CAGR). Let’s break down what’s behind this impressive growth—and what it means for consumers, brands, and producers alike.

Why the Boom in Organic Dried Fruit?

Health and Clean Labels Take Center Stage Consumers are increasingly seeking out snacks that are both nutrient-dense and clean-label. Organic dried fruit checks both boxes, offering a plant-based, minimally processed option for health-conscious shoppers. With more people prioritizing wellness and clean eating, demand is surging across both retail shelves and e-commerce platforms. Innovation in Processing and Packaging Today’s dried fruit is a far cry from the chewy raisins of the past. Advances in dehydration technology and packaging—think vacuum-drying, low-temperature dehydration, and modified-atmosphere packaging—are preserving nutrients and extending shelf life. The result? Higher-quality products, new flavor blends, and a premium snacking experience. Sustainability and Traceability Matter It’s not just about what’s in the bag, but where it comes from. The market is seeing a push for greater transparency, with blockchain-based traceability and partnerships focused on regenerative agriculture. Brands that can verify their sourcing and sustainability practices are earning consumer trust and commanding premium prices.

Market Trends and Opportunities

  • Premiumization: Shoppers are trading up to certified organic, branded dried fruit for both snacking and as functional ingredients. This is driving higher average selling prices and margins for brands that can deliver on quality and story.
  • Private Label Growth: Retailers are expanding their own organic dried fruit lines, adding competition and encouraging established brands to innovate with new formats and blends.
  • Beyond Snacking: Dried fruit isn’t just for snacking anymore. It’s popping up in cereals, bakery items, health supplements, and even premium foodservice applications like mixology and garnishes.
  • Regulatory Landscape: Stricter pesticide controls and harmonized organic certifications are shaping market access, especially in Europe and North America. Companies that stay ahead of these standards are better positioned for export growth.

Global Market Structure

  • Asia Pacific is leading in production and export growth, thanks to efficient processing infrastructure and expanding organic acreage.
  • Europe dominates premium demand, with high per-capita consumption and rigorous regulatory standards.
  • North America is a major market for both branded and private-label organic dried fruit, driving innovation and ingredient partnerships.
  • India & the Middle East are building their processing capacity and emerging as key exporters, particularly to Gulf and African markets.

Key Players and Competitive Landscape

Industry leaders like National Raisin, Murray River Organics, Sunsweet, Alfoah, and Ocean Spray are shaping the future of the market through innovation, strategic partnerships, and a focus on quality and traceability. The competition is heating up as private labels and established brands vie for shelf space and consumer loyalty.

Looking Ahead

The organic dried fruit market is evolving from a niche health food to a mainstream snacking and ingredient platform. Success will hinge on supply chain transparency, innovative product development, and the ability to meet evolving regulatory and consumer demands. As the market grows, opportunities abound for both established players and new entrants who can deliver high-quality, traceable, and sustainably sourced options. For those in the food industry, now’s the time to pay attention to this dynamic category—whether you’re a retailer, producer, or health-conscious consumer looking for your next favorite snack.
Sources: Verified Market Reports, PR Newswire, industry analysis Let me know if you want this tailored for a specific audience or platform, or if you’d like a punchier intro or more visual elements for web!

Related Links:


  1. Verified Market Reports – Organic Dried Fruit Market Report
  2. USDA Organic Certification Overview
  3. International Nut and Dried Fruit Council – Market Trends
  4. Food Navigator – Latest on Healthy Snacking Trends
  5. Sustainable Food Trust – The Importance of Food Traceability

Discover the flavors shaping today’s world in our Food and Beverage section at STM Daily News. We cover everything from new product launches and culinary trends to sustainable practices and industry insights. Whether you’re passionate about food innovation or just love exploring what’s new on the menu, our curated stories and expert features keep you informed and inspired. Visit us and taste what’s next!

Authors

  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign

New GlobeScan research shows two-thirds of consumers trust the BAP seafood certification label, prompting the Global Seafood Alliance to launch a 2026 “Seafood You Can Trust” consumer campaign focused on transparency and responsible seafood sourcing.

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Last Updated on December 9, 2025 by Daily News Staff

Best Aquaculture Practices BAP certification label on seafood product packaging showing consumer trust in responsible and sustainable seafood sourcing

Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign

When two-thirds of consumers say they trust a certification label, that’s not just a marketing win—it’s a mandate for action. New research from GlobeScan, conducted for the Global Seafood Alliance (GSA), reveals that consumers across five countries are actively seeking responsible seafood options and relying on credible certifications to guide their purchasing decisions. The findings have prompted GSA to launch a new consumer-facing campaign in 2026 centered on a simple but powerful message: “Seafood You Can Trust.”

What Seafood Consumers Really Care About

The survey, which polled at least 1,000 consumers in Canada, France, Spain, the United Kingdom, and the United States, focused on people who had purchased seafood in the last six months or consumed fish in the past year. The goal was to understand what drives seafood purchasing decisions and how certification labels like Best Aquaculture Practices (BAP) influence consumer behavior. The results paint a clear picture: consumers want seafood that tastes good, is safe to eat, supports their health, and fits their budget. Nearly half of respondents identified safety as a critical factor when choosing farmed seafood, while more than half (53%) said they actively want to avoid products from irresponsible companies. “It’s encouraging to see consumers recognizing the value of responsible seafood,” said Gayle Chong, principal at GlobeScan. “Credible certification plays a vital role in guiding purchasing decisions and sends a powerful signal to the industry that integrity matters.”

The Trust Factor: Why BAP Certification Resonates

One of the most significant findings from the survey is the level of trust consumers place in the BAP label. Two-thirds of respondents expressed confidence in BAP certification, with Spanish consumers showing the highest trust levels. More than half (53%) said the BAP label would directly influence their decision to buy or eat a seafood product. This matters because trust is the currency of modern food systems. In an era of supply chain complexity and competing claims about sustainability, consumers need reliable signals to help them make informed choices. When a certification label earns that trust, it becomes more than a marketing tool—it becomes a bridge between responsible producers and conscious consumers. More than four in ten consumers reported intentionally purchasing eco-labeled fish and seafood products, demonstrating that responsible sourcing isn’t just a niche concern—it’s a mainstream expectation.

Who Do Consumers Trust for Seafood Information?

The survey also explored which sources of information consumers find most credible when it comes to responsible seafood. The top trusted sources were:
  • Fishers and fishmongers
  • Certification organizations
  • Scientists
  • Chefs
This ranking reveals something important: consumers value expertise and direct connection. They trust the people who catch and sell seafood, the scientists who study it, the organizations that certify it, and the chefs who prepare it. These are voices with skin in the game—people whose livelihoods and reputations depend on getting it right. When it comes to reaching consumers with responsible seafood messaging, the research shows that product packaging is the most effective channel. This makes sense—purchasing decisions happen at the point of sale, and clear, trustworthy labeling on the package itself provides information exactly when and where consumers need it.

Introducing the 2026 “Seafood You Can Trust” Campaign

Armed with these insights, GSA is launching a new consumer-facing marketing campaign in 2026 built around the tagline “Seafood You Can Trust.” The phrase was one of the top-chosen taglines by consumers across all surveyed countries—a testament to its clarity and resonance. “Our chosen campaign tagline, Seafood You Can Trust, was one of the top chosen taglines by consumers across all countries—a simple yet effective message,” said Elise Avallon, GSA’s marketing director. “We look forward to working with retail and food service partners, as well as BAP-certified producers, to bring this campaign to life.” The campaign will leverage the survey’s findings to meet consumers where they are—on product packaging, through trusted voices, and with straightforward messaging that cuts through the noise. By emphasizing safety, responsibility, and credibility, the campaign aims to make it easier for consumers to choose seafood that aligns with their values.

Why This Matters Beyond Marketing

The GlobeScan survey and the resulting campaign represent more than a branding exercise. They reflect a broader shift in how consumers think about food—not just as fuel or pleasure, but as a choice with consequences. When consumers say they want to avoid irresponsible companies, they’re expressing a desire for accountability. When they trust certification labels, they’re signaling that third-party verification matters. And when they actively seek out eco-labeled products, they’re voting with their wallets for a food system that prioritizes sustainability alongside taste and affordability. For producers, retailers, and food service operators, this research offers a roadmap. Consumers are ready to support responsible seafood—they just need clear, credible information to guide their choices. Certifications like BAP provide that clarity, and campaigns like “Seafood You Can Trust” amplify the message.

Getting Involved

GSA recently hosted a webinar providing an overview of the key findings from the GlobeScan study, which is available to view online. The organization is also inviting retail and food service partners, as well as BAP-certified producers, to get involved in the 2026 marketing campaign. As the seafood industry continues to navigate challenges around sustainability, traceability, and consumer trust, initiatives like this demonstrate that transparency and credibility aren’t just good ethics—they’re good business.

About the Global Seafood Alliance

The Global Seafood Alliance is an international nonprofit organization dedicated to advancing responsible seafood practices through education, advocacy, and third-party assurance. The Best Aquaculture Practices (BAP) certification program is one of the most comprehensive and widely recognized aquaculture certification programs in the world.
Sources: For more stories about the latest Food and Beverage news, whether it’s locally or globally, visit our Food & Drink section. Interested in learning more about responsible seafood sourcing? Look for the BAP certification label next time you’re shopping for fish or seafood.

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