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How Pecans Became a Holiday Staple: 8,000 Years of American Pecan History

Pecan History? Discover the 8,000-year history of pecans—America’s only native major nut crop. Learn how pecans evolved from wild, overlooked trees to a beloved holiday staple found in pies, pralines, and more.

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Last Updated on December 18, 2025 by Daily News Staff

How Pecans Became a Holiday Staple: 8,000 Years of American Pecan History
Pecan pie is a popular holiday treat in the United States.
Julie Deshaies/iStock via Getty Images

How Pecans Became a Holiday Staple: 8,000 Years of American Pecan History

Shelley Mitchell, Oklahoma State University

Pecans have a storied history in the United States. Today, American trees produce hundreds of million of pounds of pecans – 80% of the world’s pecan crop. Most of that crop stays here. Pecans are used to produce pecan milk, butter and oil, but many of the nuts end up in pecan pies.

Throughout history, pecans have been overlooked, poached, cultivated and improved. As they have spread throughout the United States, they have been eaten raw and in recipes. Pecans have grown more popular over the decades, and you will probably encounter them in some form this holiday season.

I’m an extension specialist in Oklahoma, a state consistently ranked fifth in pecan production, behind Georgia, New Mexico, Arizona and Texas. I’ll admit that I am not a fan of the taste of pecans, which leaves more for the squirrels, crows and enthusiastic pecan lovers.

The spread of pecans

The pecan is a nut related to the hickory. Actually, though we call them nuts, pecans are actually a type of fruit called a drupe. Drupes have pits, like the peach and cherry.

Three green, oval-shaped pods on the branch of a tree
Three pecan fruits, which ripen and split open to release pecan nuts, clustered on a pecan tree.
IAISI/Moment via Getty Images

The pecan nuts that look like little brown footballs are actually the seed that starts inside the pecan fruit – until the fruit ripens and splits open to release the pecan. They are usually the size of your thumb, and you may need a nutcracker to open them. You can eat them raw or as part of a cooked dish.

The pecan derives its name from the Algonquin “pakani,” which means “a nut too hard to crack by hand.” Rich in fat and easy to transport, pecans traveled with Native Americans throughout what is now the southern United States. They were used for food, medicine and trade as early as 8,000 years ago.

A map of the US with parts of Texas, Louisiana, Oklahoma, Arkansas and Missouri highlighted in green.
Pecans are native to the southern United States.
Elbert L. Little Jr. of the U.S. Department of Agriculture, Forest Service

Pecans are native to the southern United States, and while they had previously spread along travel and trade routes, the first documented purposeful planting of a pecan tree was in New York in 1722. Three years later, George Washington’s estate, Mount Vernon, had some planted pecans. Washington loved pecans, and Revolutionary War soldiers said he was constantly eating them.

Meanwhile, no one needed to plant pecans in the South, since they naturally grew along riverbanks and in groves. Pecan trees are alternate bearing: They will have a very large crop one year, followed by one or two very small crops. But because they naturally produced a harvest with no input from farmers, people did not need to actively cultivate them. Locals would harvest nuts for themselves but otherwise ignored the self-sufficient trees.

It wasn’t until the late 1800s that people in the pecan’s native range realized the pecan’s potential worth for income and trade. Harvesting pecans became competitive, and young boys would climb onto precarious tree branches. One girl was lifted by a hot air balloon so she could beat on the upper branches of trees and let them fall to collectors below. Pecan poaching was a problem in natural groves on private property.

Pecan cultivation begins

Even with so obvious a demand, cultivated orchards in the South were still rare into the 1900s. Pecan trees don’t produce nuts for several years after planting, so their future quality is unknown.

Two lines of trees
An orchard of pecan trees.
Jon Frederick/iStock via Getty Images

To guarantee quality nuts, farmers began using a technique called grafting; they’d join branches from quality trees to another pecan tree’s trunk. The first attempt at grafting pecans was in 1822, but the attempts weren’t very successful.

Grafting pecans became popular after an enslaved man named Antoine who lived on a Louisiana plantation successfully produced large pecans with tender shells by grafting, around 1846. His pecans became the first widely available improved pecan variety.

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A cut tree trunk with two smaller, thiner shoots (from a different type of tree) protruding from it.
Grafting is a technique that involves connecting the branch of one tree to the trunk of another.
Orest Lyzhechka/iStock via Getty Images

The variety was named Centennial because it was introduced to the public 30 years later at the Philadelphia Centennial Expedition in 1876, alongside the telephone, Heinz ketchup and the right arm of the Statue of Liberty.

This technique also sped up the production process. To keep pecan quality up and produce consistent annual harvests, today’s pecan growers shake the trees while the nuts are still growing, until about half of the pecans fall off. This reduces the number of nuts so that the tree can put more energy into fewer pecans, which leads to better quality. Shaking also evens out the yield, so that the alternate-bearing characteristic doesn’t create a boom-bust cycle.

US pecan consumption

The French brought praline dessert with them when they immigrated to Louisiana in the early 1700s. A praline is a flat, creamy candy made with nuts, sugar, butter and cream. Their original recipe used almonds, but at the time, the only nut available in America was the pecan, so pecan pralines were born.

Two clusters of nuts and creamy butter on a plate.
Pralines were originally a French dessert, but Americans began making them with pecans.
Jupiterimages/The Image Bank via Getty Images

During the Civil War and world wars, Americans consumed pecans in large quantities because they were a protein-packed alternative when meat was expensive and scarce. One cup of pecan halves has about 9 grams of protein.

After the wars, pecan demand declined, resulting in millions of excess pounds at harvest. One effort to increase demand was a national pecan recipe contest in 1924. Over 21,000 submissions came from over 5,000 cooks, with 800 of them published in a book.

Pecan consumption went up with the inclusion of pecans in commercially prepared foods and the start of the mail-order industry in the 1870s, as pecans can be shipped and stored at room temperature. That characteristic also put them on some Apollo missions. Small amounts of pecans contain many vitamins and minerals. They became commonplace in cereals, which touted their health benefits.

In 1938, the federal government published the pamphlet Nuts and How to Use Them, which touted pecans’ nutritional value and came with recipes. Food writers suggested using pecans as shortening because they are composed mostly of fat.

The government even put a price ceiling on pecans to encourage consumption, but consumers weren’t buying them. The government ended up buying the surplus pecans and integrating them into the National School Lunch Program.

A machine with an arm attached to a tree, and a wheeled cab on the ground.
Today, pecan producers use machines called tree shakers to shake pecans out of the trees.
Christine_Kohler/iStock via Getty Images

While you are sitting around the Thanksgiving table this year, you can discuss one of the biggest controversies in the pecan industry: Are they PEE-cans or puh-KAHNS?

Editor’s note: This article was updated to include the amount of protein in a cup of pecans.

Shelley Mitchell, Senior Extension Specialist in Horticulture and Landscape Architecture, Oklahoma State University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Why eating cheap chocolate can feel embarrassing – even though no one else cares

Cheap Chocolates: The concept of “consumption stigma” describes how societal judgments influence individuals’ everyday consumption choices, leading to feelings of embarrassment and anxiety. People may alter their behaviors to avoid stigma, sometimes opting for more expensive products. Reclaiming the narrative around consumption can help reduce stigma, fostering a more accepting marketplace.

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Why eating cheap chocolate can feel embarrassing – even though no one else cares
How you feel about a treat can change based on the judgment of others. DeanDrobot/iStock via Getty Images Plus

Siti Nuraisyah Suwanda, West Virginia University; Emily Tanner, West Virginia University, and M. Paula Fitzgerald, West Virginia University

It’s February, and you grab a box of cheap Valentine’s chocolate from the grocery store on your lunch break. Later, you’re eating it at your office desk when you realize someone else is watching. Suddenly, you feel a flicker of embarrassment. You hide the box away, make a joke or quietly wish they hadn’t noticed – not because the chocolate tastes bad, but because you don’t want to be judged for choosing it.

If the scenario above feels familiar, you’re not alone. Many people experience subtle embarrassment or self-consciousness about everyday consumption choices, from eating cheap Valentine’s chocolate to accepting free lunch from a school food program or having visible tattoos.

We are social marketing researchers who study stigma in marketing. In our research, we coined the term “consumption stigma” to describe how people can be judged or looked down on by others, or by themselves, simply for using certain products – even when there’s nothing objectively wrong with them.

Living with consumption stigma

When people feel judged for what they consume, or choose not to consume, the effects can be mentally exhausting. Feeling stigmatized can quietly erode self-esteem, increase anxiety and change how people behave in everyday settings. What starts as a small moment of embarrassment can grow into a persistent concern about being seen the “wrong” way.

In reviewing 50 studies about stigma in marketing, we found that people respond to consumption stigma along a continuum. Some try to avoid stigma altogether by hiding their consumption or staying away from certain products. Others adjust their behavior to reduce the risk of being judged. At the far end of the spectrum, some people actively push back, helping to destigmatize certain forms of consumption for themselves and for others.

The research we reviewed found that to avoid stigma, people may deliberately consume more expensive or socially approved alternatives, even when those choices strain their finances. Imagine someone who switches to a premium chocolate brand at the office, not because she prefers the taste, but because she wants to avoid feeling embarrassed.

Over time, this kind of adjustment could pull people into spending patterns that are beyond their means, feeding a cycle of consumption driven more by social pressure than genuine need or enjoyment. We suggest that the ramifications can be even more stark in other contexts – for example, when a child skips a free school lunch to avoid being teased, or when a veteran turns down mental health support because they fear being judged by others.

From a business perspective, when consumers avoid or abandon products to escape stigma, companies may see declining demand that has little to do with quality or value. We suggest that if consumption stigma spreads at scale, the cumulative effect can translate into lost revenue and weakened brand value.

Understanding consumption stigma, then, isn’t just about consumer well-being; it’s also critical for businesses trying to understand why people buy, hide or walk away from certain products.

smiling woman in grocery aisle reaches for a candy
Openly choosing the one you like best can help break down stigmas. PixelsEffect/E+ via Getty Images

Take back the narrative

Stigma often feels powerful because it masquerades as reality. But at its core, consumption stigma is a social judgment, a shared story people tell about what certain choices supposedly say about someone. When that story goes unchallenged, stigma sticks. When it’s questioned, its power starts to fade.

One way people reduce stigma is by reclaiming the narrative around their consumption. Instead of hiding, explaining or compensating, they openly own their choices. This shift from avoidance to acceptance can strip stigma of its force.

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Imagine a shopper who embraces buying cheaper store brands at the grocery store, seeing it not as a compromise but as a sign of being savvy to pay less for the same thing. When people wear their choices like armor, whether it’s cheap chocolate, secondhand clothing or specialized physical or mental health services, those choices lose their sting. When a behavior is no longer treated as something shameful, it becomes harder for others to use it as a basis for judging or looking down on people.

Of course, stigma doesn’t disappear overnight. But research shows that when enough people stop treating a behavior as something to hide, the social meaning around it begins to change. What feels embarrassing in one moment can become normalized in the next. For example, research on fashion consumption has shown how wearing a veil, once widely stigmatized in urban and secular settings, gradually became seen as ordinary and even fashionable as more women openly adopted it.

Enjoying cheap chocolate shouldn’t require justification. Cold water tastes just as good out of an unbranded travel mug as it does from a Stanley tumbler. A generic sweatshirt keeps you just as cozy as Aritzia. And yet, many people feel the need to explain, deflect or upgrade their choices to avoid being judged. Understanding consumption stigma helps explain why and underscores that these feelings aren’t personal failures, but social constructions.

Sometimes, the most effective response isn’t to consume differently, but to think differently. When people stop treating everyday choices as moral signals, they make room for a more humane – and hopefully honest – marketplace.

Siti Nuraisyah Suwanda, Doctoral Student and Graduate Researcher in Marketing, West Virginia University; Emily Tanner, Associate Professor of Marketing, West Virginia University, and M. Paula Fitzgerald, Professor of Business Administration, West Virginia University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Cracker Barrel Welcomes Spring With New Dishes and the Return of Classic Comforts

Cracker Barrel’s limited-time spring menu is available now nationwide, featuring the return of the Ham Dinner, Fried Catfish, Smoky Southern Salmon, new breakfast scrambles, and a Meals for Two deal.

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Photo by ROMAN ODINTSOV on Pexels.com

Cracker Barrel Old Country Store is leaning into what it does best this season: familiar, homestyle comfort—plus a few timely updates designed for spring get-togethers.

In a Feb. 10 announcement from Lebanon, Tennessee, the brand said its limited-time spring menu is now available nationwide, built around returning classics like the Ham Dinner and Fried Catfish, alongside seasonal additions including a refreshed Smoky Southern Salmon and new breakfast scrambles.

A spring menu built around “feels like home” comfort

Cracker Barrel framed the rollout around the idea that guests are looking for places that still feel warm, dependable, and familiar. The company said the spring lineup balances “craveable favorites” with “thoughtful seasonal additions,” keeping the experience rooted in the country hospitality the brand is known for.

“Spring has always been a season of coming together, and that sense of connection is at the heart of who we are,” said Thomas Yun, vice president of menu strategy and innovation at Cracker Barrel. “Our spring menu brings back the flavors guests know and love, while offering new ways to enjoy the comfort and care that make Cracker Barrel feel like home.”

Ham Dinner returns as the seasonal centerpiece

Back by popular demand, the Ham Dinner returns as the headliner of the spring menu. Cracker Barrel said the meal features sugar-cured or country ham, paired with guests’ choice of classic sides—such as Dumplins, Fried Cinnamon Apples, Hashbrown Casserole, Macaroni & Cheese, and Mashed Potatoes—plus warm buttermilk biscuits or corn muffins.

The company positioned the dish as a familiar option for spring gatherings, calling it a comfort meal that generations have grown up with.

Seafood options highlight seasonal cravings

Cracker Barrel is also leaning into a time of year when seafood tends to be top of mind, spotlighting a returning favorite and a seasonal refresh.

  • Fried Catfish: Two cornmeal-fried, U.S. farm-raised catfish fillets served with tartar sauce and hushpuppies, plus a choice of two or three classic sides.
  • Smoky Southern Salmon: Returning with an updated seasonal recipe featuring a smokier, more savory flavor profile. Guests can order it as an entrée, pair it with shrimp, or choose it as a salad topper.

Breakfast all day, with new scrambles and a sweet favorite

For guests who come to Cracker Barrel for breakfast at any hour, the spring menu introduces two new savory scrambles and brings back a seasonal sweet option.

  • Farmhouse Scramble: Bacon, sugar ham, peppers, onions, and Colby cheese over scrambled eggs, finished with diced tomatoes and green onions and drizzled with sweet-and-spicy maple syrup.
  • Garden Scramble: Roasted cremini mushrooms, spinach, peppers, onions, and pepper jack cheese over three scrambled eggs, topped with diced tomatoes and green onions.
  • Strawberry Stuffed Cheesecake Pancakes: Returning as a dessert-like breakfast option for a sweet start—or finish—to a meal.

Shareables and desserts bring back nostalgia

The spring lineup also includes a new shareable starter and the return of a classic dessert.

  • Hushpuppy Dippers: A new, shareable take on the hushpuppies traditionally served with Fried Catfish.
  • Carrot Cake: Returning with moist layers baked with coconut, pineapple, walnuts, cinnamon, and vanilla, topped with cream cheese icing and chopped pecans.

Cracker Barrel said these additions are meant to encourage guests to slow down, connect, and enjoy the “simple pleasures” associated with the brand.

“Meals for Two” value deal continues through spring

Cracker Barrel also confirmed its value-focused “Meals for Two” deal will extend through spring. Available all day Monday through Friday, the offer includes two entrées plus a choice of a shareable starter or dessert, starting at $19.99.

According to the company, the dine-in-only promotion runs through May 3, 2026, excludes taxes and beverages, and is not valid for carryout, delivery, online purchases, or with other discounts.

Availability and where to learn more

The limited-time spring menu is available now at Cracker Barrel Old Country Store locations nationwide. For more information or to find a location, visit CrackerBarrel.com.

About Cracker Barrel

Founded in 1969 in Lebanon, Tennessee, Cracker Barrel Old Country Store, Inc. serves homestyle food and offers retail merchandise across approximately 660 company-owned locations in 43 states. The company also owns the fast-casual Maple Street Biscuit Company.

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For media inquiries, Cracker Barrel provided: Media.relations@crackerbarrel.com.


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Avocados From Mexico Reports Record 300 Million Pounds Imported Ahead of the 60th Big Game

Avocados From Mexico reports a record 300 million pounds of Mexican avocados imported to the U.S. in the four weeks leading up to the Big Game—helping keep guacamole and party spreads stocked all season.

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Last Updated on February 11, 2026 by Daily News Staff

Avocados weren’t just on the menu for America’s biggest football Sunday — they were moving at historic volume.

Avocados From Mexico® says Mexican avocado imports to the U.S. surpassed 300 million pounds in the four weeks leading up to the 2026 pro football championship, marking the largest Big Game supply on record. According to the organization, that total is roughly 20% above historical averages for the same period — a signal of both surging demand and a supply chain built to perform when it matters most.

A record run-up to the biggest avocado day of the year

Chips, guacamole, and fresh avocados. Avocados From Mexico

The Big Game is widely considered the single largest avocado consumption day in the U.S., driven by watch parties, snack spreads, and (of course) guacamole. Avocados From Mexico, which describes itself as the top-selling avocado brand in the country, said the record-setting four-week import performance helped retailers and foodservice operators stock up with promotable volume, preferred sizes, and consistent quality.

“Shipping more than 300 million pounds of avocados to our partners in the U.S. — and ultimately consumers — in just four weeks is remarkable and a powerful demonstration of what this industry can deliver when demand is at its peak,” said Alvaro Luque, CEO of Avocados From Mexico. He pointed to reliability and coordination across the full supply chain, from growers and packers to importers and retail partners.

Why avocado demand keeps climbing

Avocados From Mexico attributes a big share of category growth to younger consumers seeking nutrient-dense foods. The organization says this group has more than doubled avocado consumption over the past decade. Add in omnichannel marketing that ties avocados to gathering occasions, and you get a recipe for consistent demand spikes around major events.

Luque said the bigger story is confidence — not just for one Sunday, but for the rest of the season: customers can plan knowing Mexico can deliver the volume, quality, and size mix needed beyond the Big Game rush.

A 360-degree marketing push to move product at shelf

In the lead-up to the championship (played Feb. 8), Avocados From Mexico backed up supply with a fully integrated marketing campaign aimed at driving traffic, engagement, and movement at retail.

The brand’s “360-degree” approach included:

  • Branded shopper materials
  • Sweepstakes promotions
  • A survey-backed “golden chip raffle”
  • Owned and earned media tied to an AI-powered predictive platform designed to tap cultural trends and second-screen viewing behavior

The goal: keep avocados top-of-mind on game day while helping partners turn inventory into watch-party staples.

“Our customers should know Avocados From Mexico is fully equipped to provide the tools and resources to support the continued supply and demand for the remainder of this season,” said Stephanie Bazan, Senior VP of Commercial Strategy and Execution. She added that the brand plans to build on Big Game momentum with additional promotional programming tied to upcoming peak occasions.

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Mexico’s year-round advantage

Avocados From Mexico emphasized that Mexico’s growing conditions and microclimates allow for year-round production at a scale that can meet U.S. demand. This season, the organization says favorable rainfall has helped increase supply and deliver preferred size mixes — a key detail for retailers planning ads and for foodservice operators managing portioning and presentation.

What’s next: awards season, wellness, and Cinco de Mayo

Looking beyond football, Avocados From Mexico says it will continue expanding avocado consumption occasions — both cultural and health-driven.

This spring, the brand plans to activate around red carpet and award-season gatherings, positioning guacamole as an at-home viewing “signature dish.” At the same time, it will scale its health and wellness platform in partnership with the American Diabetes Association, promoting avocados as a nutrient-dense, zero sugar food that fits into everyday lifestyles.

Those efforts are also designed to carry momentum into Cinco de Mayo, which the organization calls the second-largest avocado consumption occasion in the U.S.

What to Watch For

  • Guac prices and promos: Watch weekly ads for avocado deals as stores keep the party-food momentum going.
  • Size and ripeness options: More “ready-to-eat” and mixed-size bags could make last-minute guac easier.
  • New party recipes: Expect more quick dips, avocado salsa, and sheet-pan nacho tie-ins beyond game day.
  • Next big snack moments: Award-season watch parties and Cinco de Mayo are the next guac-heavy spikes.
  • Health-forward snacking: More “better-for-you” messaging as avocados stay linked to nutrient-dense eating.

For more information, visit https://avocadosfrommexico.com.

Source: Avocados From Mexico (PRNewswire), Feb. 10, 2026


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Authors

  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts

  • Daily News Staff
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