PRNewswire

March 4-7, 2025, marks a momentous occasion in the world of innovation at Expo West, and we’re thrilled to share the exciting news about the strategic partnership between two pioneers: Ketone Labs and Blue Pacific Flavors. This collaboration aims to revolutionize the functional beverage landscape with the introduction of goBHB®-powered drinks, combining science-backed formulation with mouthwatering flavors.

What’s Buzzing at Expo West?

Set in the vibrant city of Anaheim, California, Expo West 2025 is the place to be for industry professionals and health enthusiasts alike. Visitors can look forward to an exclusive sneak peek at groundbreaking non-stimulant energy beverages that harness the power of goBHB®. These innovative drinks stand out by delivering clean, sustained energy without the jitters associated with caffeine or taurine.

The Power of goBHB®: Fueling a Healthier Future

At the core of this partnership is goBHB®, a game-changing innovation that promises to uplift our daily wellness routines. Here’s a breakdown of what makes these beverages stand out:

• Brain Health: The cognitive benefits of goBHB® are remarkable! It enhances mental clarity and focus, making it perfect for those long workdays or study sessions.
• Gut Health: With specially designed formulations that support the microbiome, these beverages are as much about feeling good on the inside as they are about revitalizing your energy levels.
• Metabolic Energy: goBHB® serves as a rapid source of fuel, enabling endurance and performance, whether you’re hitting the gym or navigating a busy day.

Meet Our Innovators

Industry veterans Donald F. Wilkes, CEO of Blue Pacific Flavors, and Rob C. Rogers, Founder of Ketone Labs, are enthusiastic about this partnership and the future it holds. With Donald’s extensive experience in flavor science and beverage formulation and Rob’s commitment to pushing the boundaries of metabolic health, this collaboration is set to redefine expectations.

“In my 40+ years in the industry, I have never seen a technology as transformative as goBHB®,” Wilkes stated. “It’s a game-changer in metabolic health, offering a science-backed, clean-energy solution that fits today’s functional beverage landscape.”

Echoing this sentiment, Rob C. Rogers shared, “goBHB® is revolutionizing the industry, and our partnership with Blue Pacific Flavors is pivotal in unlocking its full potential.”

Tantalizing Taste Meets Cutting-Edge Science

One of the most exciting aspects of this partnership is the introduction of several unique and innovative flavored products, all developed by Blue Pacific Flavors. The day is coming when functional health drinks aren’t just good for you—they’ll taste fantastic too!

Will you be attending Expo West 2025? Be sure to visit Booth #4373 for a chance to sample these extraordinary beverages and see firsthand how goBHB® can integrate into your lifestyle. Attendees will have the opportunity to engage with the experts behind these innovations and learn more about the intersection of delicious flavor and health-conscious formulation.

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Join Us on This Journey!

As we embark on this exciting journey in functional nutrition, we invite you to stay connected and follow along. Together, Ketone Labs and Blue Pacific Flavors are committed to delivering the next generation of delicious, effective, and innovative products tailored to modern consumer needs.

Let’s Change the Way We Think About Nutrition

Join us at Expo West 2025, and be part of the exciting new wave of functional beverages that promote brain health, gut health, and metabolic energy without compromising on flavor. The future of wellness awaits—let’s explore it together! 🥤✨

For more updates, follow us on our social media channels and explore the fascinating world of goBHB® and its incredible potential! See you in Anaheim!

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Made with 30g protein, 10g grass fed collagen and 0g added sugar.

POINT RICHMOND, Calif. /PRNewswire/ — Urban Remedy, a leader in certified organic freshly prepared ready-to-eat meals, snacks, and cold-pressed juices, announces its launch of organic high protein collagen meal replacement shakes.  Fueled by surging consumer demand for clean protein and collagen, Urban Remedy‘s decision to launch this trendsetting innovation is made possible with a first to market source of organic bovine collagen peptides from sustainably raised grass-fed cowhides.

Now available in Whole Foods Market, the Organic Protein Collagen Shakes come in two delicious flavors that deliver unmatched nutritional benefits, Chocolate with 30g of protein, and Vanilla with 28g of protein. They both include 10g of organic collagen to support hair, skin, nail and joint health. The type 1 and type 3 collagen peptides are hydrolyzed for optimal absorption and provide 18 amino acids. There is 0g added sugar per bottle. Instead, the drinks are naturally sweetened with date, plant-based stevia extract and monk fruit extract offering an uncompromisingly delicious taste.

“The demand for high protein and clean eating continues to grow, fueled by busy lifestyles and an increasing understanding that food is medicine.” said Steven Naccarato, CEO, Urban Remedy. “As a fast-growing leader in functional food and beverage, we’re committed to transforming the way people fuel their bodies.”

“Consumers want foods that taste amazing with less sugar and real, nutrient dense ingredients,” said Neka Pasquale, Founder and Chief Product Officer of Urban Remedy. “Our products are 100% clean, and we specially choose certified organic ingredients for their healing properties, such as organic grass-fed collagen. As a brand we never include inflammatory ingredients like dairy, gluten, refined sugar or any artificial ingredients.”

The Organic Protein Collagen Shakes are now available in Urban Remedy’s grab & go kiosks in Whole Foods Market, online on Whole Foods Market on Amazon and retail for $9.99 for a 16oz bottle.  

For more information about Urban Remedy, visit www.urbanremedy.com.  Find a store near you at ww.urbanremedy.com/locations/

About Urban Remedy

Urban Remedy creates delicious, clean and convenient organic foods that embody the belief that food is healing. All of Urban Remedy‘s freshly prepared meals, refrigerated snacks and cold-pressed juices are certified organic, non-GMO, gluten-free, dairy-free, and refined sugar free to support an anti-inflammatory diet and are thoughtfully crafted with every ingredient chosen for its healing properties. Urban Remedy believes that business can be a force for good and is a certified B corporation meeting rigorous standards of environmental and social performance, accountability and transparency. Urban Remedy is sold in over 370 Whole Foods Market locations and in other retailers including Ralphs, Fred Meyer, QFC, Fry’s, King Soopers, Andronico’s, Raley’s and more. www.urbanremedy.com.

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Source: SPINS MULO + Natural Channel, Protein & Meal Replacement Liquid Subcategory, L52W ending 1/26/25

SOURCE Urban Remedy

As the glitz and glamour of Hollywood’s biggest night draws near, anticipation fills the air. This year, on March 2, 2025, the Oscars® will once again illuminate the entertainment industry, and Tequila Don Julio is ready to help celebrate in style. Returning for the eighth consecutive year as a proud partner of the Governors Ball—the official after-party of the Academy of Motion Picture Arts and Sciences—Tequila Don Julio is set to dazzle with a cocktail experience that pays homage to both film and culture.

Crafting an Exquisite Cocktail Experience

In collaboration with globally acclaimed mixologist Charles Joly and the acclaimed Handshake Speakeasy from Mexico City, Tequila Don Julio has curated a stunning lineup of signature cocktails that draw inspiration from the rich, vibrant flavors of Modern Mexico. Each cocktail promises to elevate the evening, ensuring that every sip is as memorable as the moments celebrated on stage.

“Each cocktail gets the star-studded treatment with Tequila Don Julio at the foundation,” says Joly. “It’s an incredible honor for us to show up with celebratory cocktails made just for that night.” With this level of thoughtfulness, Tequila Don Julio is ready to impress not just the stars walking the red carpet, but also those tuning in from home.

A Toast to Resilience

This year’s festivities carry an added layer of significance, as Tequila Don Julio has pledged $500,000 to support Los Angeles fire relief efforts. In the wake of the devastating wildfires that have impacted the community, the brand is stepping up to lend a helping hand, emphasizing their commitment to the city that has been a second home for them.

Tequila Don Julio is partnering with affected Mexican artists to auction unique artwork pieces via Charitybuzz.com, with proceeds directed towards the Another Round Another Rally’s Disaster Relief Fund. This endeavor not only supports the artistic community but also provides essential relief to hospitality workers affected by the wildfires.

Icons in a Glass

The cocktail selection debuting at the Governors Ball includes an impressive array of concoctions, designed to impress even the most discerning palates. Here are a couple of standout creations:

Golden Age Gimlet
By Handshake Speakeasy
This refreshing cocktail features:

• 1 ½ oz Tequila Don Julio Blanco
• 1 ½ oz Fresh Pineapple Juice
• ¾ oz Fresh Lime Juice
• ½ oz Vanilla Syrup

Preparation: Combine all ingredients in a shaker with ice, shake thoroughly, and strain into a chilled coupe glass. Garnish with an olive.

The Clear Winner
By Charles Joly
A delightful mix that brings out the best in Tequila Don Julio Reposado:

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• 1 ½ oz Tequila Don Julio Reposado
• ½ oz Fresh Lime Juice
• ¾ oz Fresh Grapefruit Juice
• 1 oz Tamarind Syrup
• 1 ½ oz Hibiscus Tea

Preparation: Combine all ingredients in a shaker with ice, shake vigorously, and strain into a Collins glass over a large format ice cube. Garnish with a citrus slice.

Celebrating with Responsibility

As Hollywood’s brightest stars gather for a night filled with laughter, tears, and heartfelt speeches, Tequila Don Julio encourages everyone—both in-person and at home—to celebrate responsibly. With innovative cocktails and a commitment to community support, Tequila Don Julio is not just raising glasses; they are raising hopes for a brighter future in Los Angeles.

In a industry where celebration often goes hand-in-hand with giving back, Tequila Don Julio is a refreshing reminder that one can enjoy the good times while also uplifting those in need. So, as you gear up for Oscars® night, why not mix up a signature cocktail, toast to the resilience of the community, and enjoy the magic of cinema with a twist of Mexico?

For updates on the auction and cocktail recipes, follow @donjuliotequila on social media. Here’s to Hollywood’s biggest night—you won’t want to miss a moment! Cheers! 🥂

ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.

**Amount donated excludes credit card fees and auctioneer’s fees. Minimum bid for each artwork, $5,000. No bid accepted/no donation made if auction reserve price is not met. Must be 21+ with valid credit card to place bid. Auction dates: 2/25/2025 -3/11/2025. Auctioneer: CharityBuzz, LLC, 437 Fifth Avenue, New York, NY 10016. Donation made to Another Round Another Rally, https://AnotherRoundAnotherRally.org, 1 N 1st Street Suite 7245, Phoenix, AZ 85004. Winning bids may not be tax deductible.

https://prnmedia.prnewswire.com/news-releases/hollywoods-biggest-night-gets-the-ultimate-toast-with-tequila-don-julios-cast-of-oscars-worthy-cocktails-co-created-by-charles-joly-and-handshake-speakeasy-302386607.html

SOURCE Tequila Don Julio

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and let your entertainment journey begin!