OAKVILLE, ON, June 11, 2024 /CNW/ – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase storefront and local store callouts where Rachel’s AI-Assisted Avatar covers an Ontario summer forecast, plus a summer sale call to action, designed to drive traffic to Home Hardware locations across Ontario.

Watch this video to see Rachel Schoutsen’s avatar in action

By leveraging advanced AI technologies, The Weather Network is now able to deliver hyper-local forecasts on a larger scale, providing communities and local economies with opportunities to prepare for and respond to weather-related events. The Weather Network’s mission is to keep its users safe and informed with accurate and localized weather information.

“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, CRO, The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”

“Home Hardware is a business built on serving small communities across the country and we are proud to support The Weather Network’s innovative efforts to do the same through AI technology,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Our more than 1,000 stores and the Dealers who operate them make it their mission to provide comprehensive support for all our customers’ home improvement needs within their communities. That means helping Canadians complete and enjoy their outdoor home improvement and yard maintenance projects while also preparing for any inclement weather events.”

With a focus on helping users and businesses make informed decisions using cutting-edge technology, The Weather Network is committed to ensuring the use of avatars in its promotional materials aligns with the highest ethical standards. All promotional materials have a clear disclaimer to ensure its viewers are well informed of AI-created content. In addition, employee avatars are used with their consent and an agreement to participate.

“We are excited about this latest innovation and the opportunities it will provide to our consumers and businesses,” said Maureen Rogers, Managing Director Editorial & Public Alerting, The Weather Network. “As with any new product we launch, we value their input and will use it to continuously improve the product to meet their needs and deliver products that exceed their expectations. We are delighted to have partnered with Home Hardware on piloting this new product with us.”

The Weather Network recently launched Your Weather Assistant, a generative AI tool to transform the way people consume weather information. The introduction of its newly developed AI-Assisted Avatar demonstrates Pelmorex Corp.’s, owner of The Weather Network, commitment to innovation as it evolves into an AI-frontiered weather and climate organization.

About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. 

To learn more, visit pelmorex.com and follow us on X (platform formerly known as Twitter), Instagram and LinkedIn.

About Home Hardware Stores Limited

Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada’s Best Managed Companies and recognized as one of Canada’s Best Employers. More information about the company is available at homehardware.ca.

SOURCE Pelmorex Corp.

https://stmdailynews.com/category/tech

ATLANTA, GEORGIA, UNITED STATES /EINPresswire.com/ — As the business world stands on the precipice of 2024, marketing industry expert, Mellissah Smith, forecasts a seismic shift in the competitive landscape due to the overuse and misuse of generic AI in marketing.

The pivotal new year, marked by the emergence of a stark competitive gap caused by a one-size-fits-all approach provided by many AI platforms, heralds a call to action for businesses worldwide that are being led by over-use of AI for content and strategy without bespoke data analysis and benchmarking.

AI is a productivity tool. It’s a tool to do fast analysis. Without using AI tools that integrate with your tech stack, it is a one-size-fits all, and something not to be relied upon.”

— Mellissah Smith

“In the race to embrace AI, the market is inadvertently veering towards a divide that will separate the leaders from the laggards,” says Mellissah Smith, the founder behind Robotic Marketer, a world-first AI powered marketing strategy technology platform. “2024 will witness the dawn of an AI divide where businesses that recognize and act upon the need for personalized, data driven AI strategies will gain a distinct competitive edge. Those continuing down the path of generic AI solutions will find themselves outpaced and outmanoeuvred by companies that are using their available data and content personalization to connect with customers. This isn’t just a minor shift; it’s a critical juncture that will significantly impact the competitive landscape in 2024 and the years that follow.”

Mellissah Smith, with her three decades of marketing experience, states, “2024 isn’t just another year; it’s 12-months since Open AI’s ChatGPT changed the way everyday people thought about AI and only 6 months since many companies have realized that they can’t afford not to get on the bandwagon of AI. However, the overuse of generic AI has reached its zenith, and this has been largely due to people not knowing how AI is developed and how it will best suit their company needs. AI is now intricately woven into the fabric of each business’s unique narrative, so it’s time to create some maturity in its use.”

Smith addresses the critical shortfall in current AI applications: “The market is inundated with tools that offer a one-dimensional view, leading to strategies that are as broad as they are bland. Our commitment at Robotic Marketer is to transcend this norm and as a company that has been in the market since 2017, we have been able to create the labyrinth of machine learning. We’re introducing an AI that doesn’t just analyze but understands, interprets, and develops strategies with a level of precision and personalization previously unimagined.”

Robotic Marketer’s innovation sets a new precedent in both the marketing and consulting industries. “We’re not just creating another marketing tool; we’re creating a AI platform that becomes the heart of your marketing strategy. It’s about developing a dynamic, intuitive understanding of your business goals, market nuances and customer dynamics,” Smith states.

As businesses prepare to navigate the complexities of 2024, Smith underscores the imperative for a strategic renaissance. “The future is not about broad strokes but about the detail and depth that creates relevance.”

“The economy will dictate how many businesses navigate 2024, which requires for those companies most effected by a downturn to automate tasks where possible. Scaling marketing efforts is possible with AI, particularly if you have the right marketing strategy in place, but must come with personalization.”

About Robotic Marketer:
Founded by the visionary and “Innovator of the Year” recipient, Mellissah Smith, Robotic Marketer is at the vanguard of the next generation of AI-driven marketing strategy development. Committed to innovation, personalization, and strategic acumen, Robotic Marketer is empowering businesses worldwide to navigate the future of marketing with unparalleled precision and insight. Working with brands such as SAP, Oracle, Mitel and Atlassian through channel programs, and 1000’s of companies globally, the company has firmly established its position as the leading AI marketing strategy tool that develops, manages, executes and reports on marketing strategy performance. The platform integrates with social media, Google, competitor insights, GPT-4, and popular email marketing, CRM, marketing automation and advertising tools. The company is expanding globally through marketing agencies using the platform as a productivity tool with inbuilt benchmarking and industry best practice. www.roboticmarketer.com

Contact:
Mellissah Smith
Robotic Marketer
info@roboticmarketer.com
www.roboticmarketer.com

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AI marketing strategy technology platform Robotic Marketer

Source: Robotic Marketer

SINGAPORE /PRNewswire/ — Vymo, the Sales Engagement Platform of choice for global financial enterprises, has unveiled its latest report, ‘Rise of AI in 2023.’ This report summarizes the transformative impact of AI on the insurance industry, providing a profound understanding of how AI tools are reshaping the landscape.

The report, compiled after extensive conversations with insurance firms and financial services leaders, highlights the areas that are being disrupted through AI applications and the vast potential AI brings into Insurance distribution. For example, agent attrition is a significant challenge and AI may just have the key to understanding and preventing agent churn and hiring the right talent.

The report delves into the different areas AI will impact and strengthen insurance distribution in the years to come.

Speaking about this, Venkat Malladi, Co-Founder and CTO, Vymo, said, “AI has made an extensive and positive impact on almost every function of an insurance organization. From product development to claims processing, AI eliminates biases, improves transparency, and ensures precise risk assessment. This trend of AI transformation is only going to gain greater traction, and its footprint is going to be much bigger in the entire insurance industry landscape.”

The report’s focus on AI and insurance elucidates how AI tools contribute to insurance sales, distribution, and recruitment.

Further, Venkat Malladi, Co-Founder and CTO, Vymo said, “The importance of user-friendly AI tools without extensive training requirements cannot be overstated. AI has become an integral part of several insurance processes, and it will be interesting to see how its influence grows.”

The report is engaging, insightful and provides key learnings on how insurance organizations should chart out their AI roadmap and the guardrails that they will need to put into place.

A relevant read for anyone who is interested in the growth of AI and the role it will play in building insurance organizations of the future.

The report goes through AI’s unique applications in Insurance Sales and Distribution, offering insights into how AI can personalize services, streamline recruitment, and optimize lead allocation processes. It emphasizes the imperative for insurers to adapt to AI to enhance decision-making, improve customer experiences, and drive growth.

The report can be accessed for free at https://www.vymo.com/riseofai2023

About Vymo

Vymo (www.vymo.com) is the Sales Engagement Platform of choice for 350,000 salespeople across 65+ Global Financial Institutions such as AIA, Berkshire Hathaway, Generali, AXA, Sunlife, and HDFC Bank. The platform drives productivity bottom-up through nudges and interventions across the customer lifecycle.

Gartner recognizes Vymo as a Representative Vendor in the Sales Engagement Market Guide.

Vymo has raised over $45M in funding from Sequoia Capital, Emergence Capital, and Bertelsmann India Investments and is also a winner of CB Insights’ Demo Day and Microsoft’s ‘AI for All’ awards.

Relevant Links

Download Rise of AI 2023: https://www.vymo.com/riseofai2023

Watch Vymo in Action: https://youtu.be/x-kxnDUAI84?si=-CGimxTiml0Hm3qS