Newswise — Unparalleled speed, capacity and reliability of new fibre broadband technology, invented by UCL researchers, could provide connectivity needed for applications of the future such as driverless cars and drone fleets.
The study, published today in Nature Electronics, describes how the new telecommunications technology, called frequency referenced multiplexing, could provide more than 20 times the capacity of the best full fibre broadband networks available and 65 times the speed of typical current UK home broadband, along with a near-guaranteed connection and low latency1.
Telecommunications networks are critical to the functioning of the Internet – they are the digital equivalent of roads carrying the data that connect us to the Cloud. The best networks use fibre optic cables to transmit and receive information. For the new full fibre broadband that is rolling out throughout the UK, time division multiplexing (TDM) is the most common technology used to manage traffic, which combines the data of multiple users into one signal. Each user is assigned short time slots in which their data can be transferred in small chunks, before the data is reassembled at the destination.
The key issue with TDM is that each user’s data needs to wait for a time slot before it can be transmitted through the fibre, like cars waiting until they can drive onwards at traffic lights. With current technology, this approach has been necessary to coordinate transmission through the fibre, but this also limits the available data capacity and increases the time taken to send data through the network.
The fastest full fibre broadband services available in the UK offer upwards of one gigabit per second (Gb/s) download speed, usually with a much slower upload speed. Uptake of full fibre broadband has increased dramatically in recent years with the roll out of fibre optic connections to homes and businesses across the country, but for most UK broadband users, the final part of the line that goes into their homes remains older, slower copper wiring.
Consequently, the average broadband speed in the UK in September 2022 was just 65.3 megabits per second (Mb/s).
Demand for faster speeds and more reliable connections have also increased massively, from the rise of streaming on demand entertainment to the increase in videoconferencing use by people working from home since the Covid-19 pandemic. But certain applications of the future, such as driverless car networks, will require even higher speeds and near-guaranteed connections to operate safely and efficiently.
In this study, researchers from UCL developed frequency-referenced multiplexing to overcome the latency and bandwidth restraints of current approaches such as TDM.
They used optical and clock frequency synchronisation, enabled by frequency comb and signal processing techniques, to provide each user with a dedicated optical channel. With this new approach, each user has the digital equivalent of their own dedicated road lane to communicate with the Cloud, with no need to wait at traffic lights. As a proof-of-concept, they set up a frequency referenced multiplexing system to provide up to 64 users with speeds of up to 4.3 Gb/s per user (or an aggregated speed of 240Gb/s for all users).
The authors hope that frequency-referenced multiplexing will be able to achieve more than 20 times the capacity and over 65 times the speed of current typical UK broadband. Because the user data is transmitted and received in parallel, this reduces the latency, power consumption, and capacity issues that arise with other approaches. This has the potential to lower the cost for future full fibre broadband, as well as increase the network availability and speed for every cloud user.
Associate Professor Zhixin Liu (UCL Electronic & Electrical Engineering), senior author of the study, said: “Some technology commentators are predicting networks of driverless cars and drone fleets in the not-too-distant future, all controlled from the Cloud. Our present telecommunications infrastructure isn’t equipped for such advancements, which necessitate guaranteed connectivity, minimal latency, synchronized clocks, and vastly improved speeds. Our research suggests that the frequency-referenced multiplexing approach can upgrade our fibre infrastructure to meet these technical demands.”
“In the short term, the technology has the potential to provide a much better home broadband service at a low infrastructure cost.”
Source: University College London
AI Marketing Strategies On Generic AI Platforms Set To Hinder Success
Businesses overusing AI will find themselves disadvantaged when developing marketing strategies and marketing programs in 2024 says Robotic Marketer founder.
ATLANTA, GEORGIA, UNITED STATES /EINPresswire.com/ — As the business world stands on the precipice of 2024, marketing industry expert, Mellissah Smith, forecasts a seismic shift in the competitive landscape due to the overuse and misuse of generic AI in marketing.
The pivotal new year, marked by the emergence of a stark competitive gap caused by a one-size-fits-all approach provided by many AI platforms, heralds a call to action for businesses worldwide that are being led by over-use of AI for content and strategy without bespoke data analysis and benchmarking.
AI is a productivity tool. It’s a tool to do fast analysis. Without using AI tools that integrate with your tech stack, it is a one-size-fits all, and something not to be relied upon.”
— Mellissah Smith
“In the race to embrace AI, the market is inadvertently veering towards a divide that will separate the leaders from the laggards,” says Mellissah Smith, the founder behind Robotic Marketer, a world-first AI powered marketing strategy technology platform. “2024 will witness the dawn of an AI divide where businesses that recognize and act upon the need for personalized, data driven AI strategies will gain a distinct competitive edge. Those continuing down the path of generic AI solutions will find themselves outpaced and outmanoeuvred by companies that are using their available data and content personalization to connect with customers. This isn’t just a minor shift; it’s a critical juncture that will significantly impact the competitive landscape in 2024 and the years that follow.”
Mellissah Smith, with her three decades of marketing experience, states, “2024 isn’t just another year; it’s 12-months since Open AI’s ChatGPT changed the way everyday people thought about AI and only 6 months since many companies have realized that they can’t afford not to get on the bandwagon of AI. However, the overuse of generic AI has reached its zenith, and this has been largely due to people not knowing how AI is developed and how it will best suit their company needs. AI is now intricately woven into the fabric of each business’s unique narrative, so it’s time to create some maturity in its use.”
Smith addresses the critical shortfall in current AI applications: “The market is inundated with tools that offer a one-dimensional view, leading to strategies that are as broad as they are bland. Our commitment at Robotic Marketer is to transcend this norm and as a company that has been in the market since 2017, we have been able to create the labyrinth of machine learning. We’re introducing an AI that doesn’t just analyze but understands, interprets, and develops strategies with a level of precision and personalization previously unimagined.”
Robotic Marketer’s innovation sets a new precedent in both the marketing and consulting industries. “We’re not just creating another marketing tool; we’re creating a AI platform that becomes the heart of your marketing strategy. It’s about developing a dynamic, intuitive understanding of your business goals, market nuances and customer dynamics,” Smith states.
As businesses prepare to navigate the complexities of 2024, Smith underscores the imperative for a strategic renaissance. “The future is not about broad strokes but about the detail and depth that creates relevance.”
“The economy will dictate how many businesses navigate 2024, which requires for those companies most effected by a downturn to automate tasks where possible. Scaling marketing efforts is possible with AI, particularly if you have the right marketing strategy in place, but must come with personalization.”
About Robotic Marketer:
Founded by the visionary and “Innovator of the Year” recipient, Mellissah Smith, Robotic Marketer is at the vanguard of the next generation of AI-driven marketing strategy development. Committed to innovation, personalization, and strategic acumen, Robotic Marketer is empowering businesses worldwide to navigate the future of marketing with unparalleled precision and insight. Working with brands such as SAP, Oracle, Mitel and Atlassian through channel programs, and 1000’s of companies globally, the company has firmly established its position as the leading AI marketing strategy tool that develops, manages, executes and reports on marketing strategy performance. The platform integrates with social media, Google, competitor insights, GPT-4, and popular email marketing, CRM, marketing automation and advertising tools. The company is expanding globally through marketing agencies using the platform as a productivity tool with inbuilt benchmarking and industry best practice. www.roboticmarketer.com
AI marketing strategy technology platform Robotic Marketer
Source: Robotic Marketer
Vymo’s ‘Rise of AI’ report highlights the the role of AI in transforming Insurance Distribution in 2023
SINGAPORE /PRNewswire/ — Vymo, the Sales Engagement Platform of choice for global financial enterprises, has unveiled its latest report, ‘Rise of AI in 2023.’ This report summarizes the transformative impact of AI on the insurance industry, providing a profound understanding of how AI tools are reshaping the landscape.
The report, compiled after extensive conversations with insurance firms and financial services leaders, highlights the areas that are being disrupted through AI applications and the vast potential AI brings into Insurance distribution. For example, agent attrition is a significant challenge and AI may just have the key to understanding and preventing agent churn and hiring the right talent.
The report delves into the different areas AI will impact and strengthen insurance distribution in the years to come.
Speaking about this, Venkat Malladi, Co-Founder and CTO, Vymo, said, “AI has made an extensive and positive impact on almost every function of an insurance organization. From product development to claims processing, AI eliminates biases, improves transparency, and ensures precise risk assessment. This trend of AI transformation is only going to gain greater traction, and its footprint is going to be much bigger in the entire insurance industry landscape.”
The report’s focus on AI and insurance elucidates how AI tools contribute to insurance sales, distribution, and recruitment.
Further, Venkat Malladi, Co-Founder and CTO, Vymo said, “The importance of user-friendly AI tools without extensive training requirements cannot be overstated. AI has become an integral part of several insurance processes, and it will be interesting to see how its influence grows.”
The report is engaging, insightful and provides key learnings on how insurance organizations should chart out their AI roadmap and the guardrails that they will need to put into place.
A relevant read for anyone who is interested in the growth of AI and the role it will play in building insurance organizations of the future.
The report goes through AI’s unique applications in Insurance Sales and Distribution, offering insights into how AI can personalize services, streamline recruitment, and optimize lead allocation processes. It emphasizes the imperative for insurers to adapt to AI to enhance decision-making, improve customer experiences, and drive growth.
The report can be accessed for free at https://www.vymo.com/riseofai2023
Vymo (www.vymo.com) is the Sales Engagement Platform of choice for 350,000 salespeople across 65+ Global Financial Institutions such as AIA, Berkshire Hathaway, Generali, AXA, Sunlife, and HDFC Bank. The platform drives productivity bottom-up through nudges and interventions across the customer lifecycle.
Gartner recognizes Vymo as a Representative Vendor in the Sales Engagement Market Guide.
Vymo has raised over $45M in funding from Sequoia Capital, Emergence Capital, and Bertelsmann India Investments and is also a winner of CB Insights’ Demo Day and Microsoft’s ‘AI for All’ awards.
Download Rise of AI 2023: https://www.vymo.com/riseofai2023
Watch Vymo in Action: https://youtu.be/x-kxnDUAI84?si=-CGimxTiml0Hm3qS
McDonald’s and Google Cloud Announce Strategic Partnership to Connect Latest Cloud Technology and Apply Generative AI Solutions Across its Restaurants Worldwide
CHICAGO and SUNNYVALE, Calif. /PRNewswire/ — McDonald’s Corporation and Google today announced plans for a new multi-year, global partnership to connect Google Cloud technology across thousands of its restaurants worldwide. This partnership is a significant step for McDonald’s in advancing its restaurant technology platform to become the most sophisticated and productive in the industry. McDonald’s plans to leverage a wide range of Google Cloud’s hardware, data, and AI technologies to implement innovation faster and create even better experiences for its customers, restaurant teams, and employees.
“We see tremendous opportunity for growth in our digital business and our partnership with Google Cloud allows us to capitalize on this by leveraging our size and scale to build capabilities and implement solutions at unmatched speeds,” said Brian Rice, McDonald’s Executive Vice President and Global Chief Information Officer. “Connecting our restaurants worldwide to millions of datapoints across our digital ecosystem means tools get sharper, models get smarter, restaurants become easier to operate, and most importantly, the overall experience for our customers and crew gets even better.”
As part of this partnership, McDonald’s will roll out significant advancements to its restaurant and customer platforms – from its popular mobile app that serves as the gateway for its 150 million member-strong and quickly expanding loyalty program, to its thousands of self-service kiosks in restaurants worldwide. With a consistent approach, McDonald’s expects to deploy innovations with much greater speed and agility. McDonald’s will use edge computing from Google Cloud to power these new platforms, bringing information storage and high powered computing into individual restaurants.
Google Distributed Cloud, a combined hardware and software offering, is planned to be deployed to thousands of McDonald’s restaurants so they can leverage both cloud-based software applications and their own software and AI solutions locally on-site, as needed. With Google Cloud edge computing capabilities, McDonald’s will be able to draw new insights into how equipment is performing, enact solutions that reduce business disruptions, and diminish complexity for crew so restaurant teams can focus on delivering amazing hospitality to customers. McDonald’s will be the largest global foodservice retailer to use Google Distributed Cloud’s new capabilities, with plans for thousands of restaurants to begin receiving their hardware and software upgrades next year.
Through this new partnership, a dedicated Google Cloud team in Chicago will work in close proximity to McDonald’s global innovation center, known as Speedee Labs. Together, they’ll focus on applying generative AI across a number of key business priorities to power exciting new experiences for crew and customers, with McDonald’s unmatched convenience and value.
“Through this wide-ranging partnership, Google Cloud will help McDonald’s seize on new opportunities to transform its business and customer experiences, empowering restaurants worldwide with the latest technologies for near-term impact,” said Thomas Kurian, Google Cloud’s Chief Executive Officer. “Pairing the iconic brand, size and scale of McDonald’s with Google Cloud’s deep history in AI and technology innovation will redefine how this industry works and what people expect when they dine out.”
About Google Cloud
Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
McDonald’s is the world’s leading global foodservice retailer with over 40,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.
SOURCE Google Cloud
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