Beverages
Introducing El Negocio Tequila
100-Point Napa Valley Vintner’s 100% Additive-Free Tequila Sells for $10,000 in its Debut Auction
NAPA, Calif. /PRNewswire/ — With its eye-catching label, elegant flavor profile, and jaw-dropping auction debut, El Negocio Tequila was turning collectors’ heads months before its official release. A pure, 100% additive-free sipping tequila made by a third-generation Master Distiller and conceived by a 100-point Napa Valley vintner, the first preview bottle of El Negocio sold for a staggering $10,000 at auction – a remarkable feat. Today, that premiere vintage of El Negocio officially arrives in the United States.

El Negocio, which means “The Business” in Spanish, was founded by Napa Valley vintner Adam Craun and entrepreneur Nicholas Lutz. Craun, a classically trained artist, philanthropist and co-founder of the cult powerhouse Memento Mori, is now focused on bridging the two worlds of fine wine and tequila. Though the flavor profiles could hardly be more different, El Negocio underscores the unbridled edge of tequila with a nuanced restraint and deference to terroir more commonly associated with collector-worthy wine.
“El Negocio represents the apex of our three most defining passions – pure, authentic, additive-free tequila, benchmark wine, and sleek, modern design,” said Lutz. “We couldn’t be more thrilled to launch this label starting with our Blanco, and there is still so much more to come.”
For Craun and Lutz, there was only one Jalisco Valley partner they ever wanted to work with – Master Distiller Salvador Rosales Trejo, better known as “Chava.” His grandfather was the tequilero who founded Fabrica de Tequila El Cascahuín in the town of El Arenal, and today Chava is among a very small handful of producers making tequila with traditional methods to protect the rich heritage around it.
While most mass-produced tequilas are made using the sweeter Jalisco highlands agave, Chava, Craun and Lutz chose the more traditional Zona Valles terroir in the Jalisco lowlands. This region produces extremely limited quantities of Blue Weber Agave, and its mineral-rich volcanic soil, known as tierra negra, imparts more sophisticated, savory notes to the tequila. Known as the Tequilana Weber, the Blue Weber is smaller than its highland cousins, and the result is a more vivid concentration of flavor. It is this very agave that is responsible for El Negocio’s meticulously crafted, premiere vintage Blanco release.
The piña of the Tequilana Weber is cooked in a brick oven, extracted using 30% tahona stone wheel and 70% roller mill techniques. While the rustic tahona method is not the most efficient, it produces more floral, aromatic results that maintain the integrity of the agave flavor. The pulp is then fermented in stainless steel and is double distilled in a copper pot. Due to the rare agave that goes into El Negocio, the small-batch tequila is produced in very limited runs, with just 700 cases produced.
The Blanco is 40% ABV and debuts at $90 per 750ml bottle.
El Negocio is officially confirmed Additive Free by Tequila Matchmaker, a designation that was a non-negotiable for Craun and Lutz from the start, and equally important to Chava with every tequila he makes at El Cascahuín.
Craun says, “According to Tequila Matchmaker, over 94% of tequila consumed in the United States comes from distilleries that use additives like syrup and coloring to make one homogenized flavor profile, masking changes that naturally occur from year to year. Our fine-wine roots taught us to embrace these nuances. We work hand in hand with Chava, who also believes in celebrating each vintage as a true and unique expression. Our additive-free tequila honors the traditions passed down across his family’s three generations of master distillers. At El Negocio, we want the artisanal nature of tequila making to show through, just like it does across the vintages of a fine wine.”
The sleek El Negocio label was designed by Craun and Lutz, featuring a bold handshake between a man and a skeleton, meant to represent its namesake while nodding to Memento Mori’s Danse Macabre ethos and imagery. The insignia is framed by a snake eating its tail, which represents Ouroboros – a symbol used throughout history that represents the infinite cycle of life, death and rebirth. As a nod to serious collectors and tequila aficionados, every bottle from El Negocio’s premiere vintage is individually numbered for authenticity.
The founders are as concerned with El Negocio’s sustainability as they are with its origins and purity. Nodding to Cascahuín’s use of deep well water, the label has partnered with Charity Water, committing $1 from every bottle of El Negocio that is sold to the international organization’s commitment to building clean and safe wells for drinking water around the world.
El Negocio’s deep connection to wine and its Memento Mori sister label will grow more visible later this fall, when El Negocio’s first two French oak-aged expressions arrive. Also certified additive-free, both the Reposado ($120) and Joven ($200) benefit from time spent aging in barrels previously used to age Memento Mori, imparting the nuanced sophistication that has helped earn the Napa Valley label’s $300+ wines a cult following and 100-point critical acclaim. Blanco Rosa, Añejo and Extra Añejo releases are also on the horizon once they complete their barrel-aging process.
About El Negocio
El Negocio is a pure, 100% additive-free tequila label founded by entrepreneurs Adam Craun and Nicholas Lutz. The label debuted in fall 2023 with the release of El Negocio Blanco Tequila (SRP $90), after a preview bottle sold for $10,000 at a top Napa Valley auction. El Negocio is made by third-generation Master Distiller Chava Rosales at his family’s Fabrica de Tequila El Cascahuín – among Jalisco’s very small handful of producers that are making additive-free tequila the traditional way. With foundational ties to Memento Mori, Napa Valley’s cult, 100-point Napa Valley Cabernet Sauvignon, El Negocio is singularly focused on bridging the worlds of fine wine and tequila. For more information on El Negocio or to join the mailing list, please visit elnegociotequila.com.
SOURCE El Negocio Tequila
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Sports
College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine in Tampa, Florida
Global Health and Wellness Leader Brings 20 Years of Expertise in Performance Nutrition to Empower Female Athletes
LOS ANGELES /PRNewswire/ — Herbalife, a premier health and wellness company, community and platform, today announced it is the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine, scheduled for Friday, April 4. The inaugural event will provide basketball players with an unprecedented platform to showcase their talents and gain visibility from scouts and recruiters, opening doors to new opportunities in their careers. With over two decades of experience supporting professional athletes globally, Herbalife will bring its expertise in personalized nutrition and hydration strategies, offering athletes at the combine access to world-class resources and products.Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://ir.herbalife.com. About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook). SOURCE Herbalife
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Food and Beverage
MUTANT SAYS “GET YOUR GREENS FOR BIGGER GAINS”
Hardcore sports nutrition company debuts epic superfood drink mix, Big Greens, at The Arnold Sports Festival
PORT COQUITLAM, BC /PRNewswire/ — Fit Foods Ltd., a leading Canadian-based sports nutrition company in the bodybuilding and fitness industry for those born different, knows what drives the hardcore. Those who live for the iron—wrapping their hands around the weights, prepping for the set, grinding out the reps, and scaring their best into submission—aren’t content with average. They bring a relentless, hardcore attitude because it fuels their existence. They stand out in the crowd, united by muscle, and they’re hungry for more. MUTANT gets it. That’s why they craft serious supplements and quality apparel with kick-ass purpose, built solely for those who refuse to settle. And now, they’re unveiling their latest weapon: Big Greens, debuting at The Arnold Sports Festival in Columbus, Ohio.

Big Greens is an epic superfoods drink mix that isn’t for the faint-hearted. Big Greens is the greenest greens on the market, engineered to support immune system function, muscle recovery, proper muscle contractions, and a reduction in oxidative stress—because those who live this lifestyle demand more than the basics. Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66® ashwagandha, DE111® probiotic, and over 40 superfoods. This is manufacturer-direct, multi-award-winning innovation from a team that lives the grind just as fiercely as their fans.
“Your mother always told you to eat your greens, so we made the greenest greens out there: easy, quick, and built for you to drink alone or stack with your favorite protein powder. This isn’t some watered-down drink mix — just look at the label — it’s for those who dominate and who push their limits in the gym and beyond,” said MUTANT President and CEO Jim McMahon. “They don’t just train, eat, and sleep—they attack every rep to be their best. Big Greens is built for them and to harness their discipline in a convenient way that also helps with better recovery.”
Fans eager to step up can visit MUTANT at The Arnold Sports Festival, booth 1245, to learn more, sample Big Greens, and enter for a chance to win epic prizes. They can also join a special meet-and-greet with Mitchell Hooper, the 2x Defending Arnold Strongman Champion and Strongest Man on Earth, on Sunday at 10 a.m. Big Greens hits shelves in May 2025, available online and at select retailers nationwide, including GNC stores. Each 10.4-ounce bottle delivers 30 servings of pure intensity, featuring innovative blends like 4,525 mg of Land & Sea Greens Giga Blend, 1,239 mg of Superfood Phyto Blend, 821 mg of Daily Reset Blend, and 725 mg of Pre and Probiotics / Digestive Blend.
For those born different, born hardcore, MUTANT’s got their back. Visit www.mutantnation.com for more on Big Greens and the MUTANT lifestyle.
About Fit Foods Ltd
Fit Foods Ltd, a world-class manufacturer of sports nutrition proteins and other supplements, specializing in powders. Its extensive variety of products and formulas has earned it international recognition for superior-tasting quality products and has resulted in a leading position in the marketplace. Fit Foods brands are distributed worldwide in 70+ countries. Its Canada based manufacturing facilities are GMP compliant, NHP site licensed (#300341), CFIA licensed (4420), US FDA licensed, and Certified Organic by PACS (#16-463). MUTANT is one of the companies most beloved brands.
SOURCE Fit Foods Ltd.
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Food and Beverage
Zing Zang Introduces Dill Pickle Bloody Mary Mix
New Zing Zang® Bloody Mary Mix Creates ‘Dill-icious’ Bloody Mary Cocktails
CHICAGO, March 18, 2025 /PRNewswire/ — As consumer excitement for pickles and pickle-flavored food and drink continues to grow, Zing Zang, America’s #1-selling Bloody Mary brand, has introduced a new Dill Pickle Bloody Mary Mix.
Zing Zang Dill Pickle is the first flavored variety of Zing Zang’s popular Bloody Mary Mix. It’s crafted with real pickle brine and the same original recipe of seven real vegetable juices, Worcestershire sauce, hot sauce, and a blend of bold spices and seasonings.

“We know many people love adding pickle juice to their Bloody Marys, so we made it even easier with Zing Zang Dill Pickle Bloody Mary Mix,” says E.G. Fishburne, VP of Marketing at Chicago-based Zing Zang. “If you like Bloody Marys and you like pickles, you’re gonna love this. It tastes so good, the vodka is optional!”
Zing Zang will be introducing fans of pickleball to the new Dill Pickle Bloody Mary Mix at the U.S. Open Pickleball Championships in Naples, Florida, at the end of April. “Zing Zang was the first sponsor of the U.S. Open back in 2016, and we’re more excited than ever to bring our Bloodys with a big punch of pickle to pickleball’s legendary Zing Zang Championship Court,” added Fishburne.
In addition to the original Zing Zang Bloody Mary Mix and the new Dill Pickle Bloody Mary Mix, the Zing Zang Bloody Mary portfolio also includes Zing Zang Blazing Bloody Mary Mix, a hotter and spicier version of the original mix, and a line of ready-to-drink pre-mixed Bloody Mary cocktails made with premium vodka in cans and party-sized bottles.
Zing Zang Dill Pickle Bloody Mary Mix will be available across the country at grocery retailers, wine and spirits stores, and is available now for purchase online at Amazon.com.
For more information, visit ZingZang.com or follow Zing Zang on social media.
About Zing Zang:
Zing Zang® is the leading Bloody Mary brand and a top non-alcoholic cocktail mix brand in the U.S. Renowned for its premium-quality mixers, Zing Zang offers a wide range of products, including the best-selling Bloody Mary Mix, Blazing Bloody Mary Mix, Dill Pickle Bloody Mary Mix, and an authentic Michelada Mix. Zing Zang also has an “amazing” line of mixers that includes Classic Margarita, Mango Margarita, Strawberry Margarita-Daiquiri, Sweet & Sour, and Piña Colada—all made with real fruit juices and naturally sweetened without high fructose corn syrup. Expanding beyond mixers, the brand has launched a line of ready-to-enjoy prepared cocktails, featuring Zing Zang’s award-winning mixes paired with premium spirits. The lineup includes Bloody Mary, Blazing Bloody Mary, Classic Margarita, and Mango Margarita. Founded in 1997 and based in Chicago, Illinois, Zing Zang products are available nationwide in over 300,000 retail and on-premise locations. For more information, please visit ZingZang.com.
SOURCE Zing Zang, LLC
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