Beverages
Introducing El Negocio Tequila
100-Point Napa Valley Vintner’s 100% Additive-Free Tequila Sells for $10,000 in its Debut Auction
NAPA, Calif. /PRNewswire/ — With its eye-catching label, elegant flavor profile, and jaw-dropping auction debut, El Negocio Tequila was turning collectors’ heads months before its official release. A pure, 100% additive-free sipping tequila made by a third-generation Master Distiller and conceived by a 100-point Napa Valley vintner, the first preview bottle of El Negocio sold for a staggering $10,000 at auction – a remarkable feat. Today, that premiere vintage of El Negocio officially arrives in the United States.
El Negocio, which means “The Business” in Spanish, was founded by Napa Valley vintner Adam Craun and entrepreneur Nicholas Lutz. Craun, a classically trained artist, philanthropist and co-founder of the cult powerhouse Memento Mori, is now focused on bridging the two worlds of fine wine and tequila. Though the flavor profiles could hardly be more different, El Negocio underscores the unbridled edge of tequila with a nuanced restraint and deference to terroir more commonly associated with collector-worthy wine.
“El Negocio represents the apex of our three most defining passions – pure, authentic, additive-free tequila, benchmark wine, and sleek, modern design,” said Lutz. “We couldn’t be more thrilled to launch this label starting with our Blanco, and there is still so much more to come.”
For Craun and Lutz, there was only one Jalisco Valley partner they ever wanted to work with – Master Distiller Salvador Rosales Trejo, better known as “Chava.” His grandfather was the tequilero who founded Fabrica de Tequila El Cascahuín in the town of El Arenal, and today Chava is among a very small handful of producers making tequila with traditional methods to protect the rich heritage around it.
While most mass-produced tequilas are made using the sweeter Jalisco highlands agave, Chava, Craun and Lutz chose the more traditional Zona Valles terroir in the Jalisco lowlands. This region produces extremely limited quantities of Blue Weber Agave, and its mineral-rich volcanic soil, known as tierra negra, imparts more sophisticated, savory notes to the tequila. Known as the Tequilana Weber, the Blue Weber is smaller than its highland cousins, and the result is a more vivid concentration of flavor. It is this very agave that is responsible for El Negocio’s meticulously crafted, premiere vintage Blanco release.
The piña of the Tequilana Weber is cooked in a brick oven, extracted using 30% tahona stone wheel and 70% roller mill techniques. While the rustic tahona method is not the most efficient, it produces more floral, aromatic results that maintain the integrity of the agave flavor. The pulp is then fermented in stainless steel and is double distilled in a copper pot. Due to the rare agave that goes into El Negocio, the small-batch tequila is produced in very limited runs, with just 700 cases produced.
The Blanco is 40% ABV and debuts at $90 per 750ml bottle.
El Negocio is officially confirmed Additive Free by Tequila Matchmaker, a designation that was a non-negotiable for Craun and Lutz from the start, and equally important to Chava with every tequila he makes at El Cascahuín.
Craun says, “According to Tequila Matchmaker, over 94% of tequila consumed in the United States comes from distilleries that use additives like syrup and coloring to make one homogenized flavor profile, masking changes that naturally occur from year to year. Our fine-wine roots taught us to embrace these nuances. We work hand in hand with Chava, who also believes in celebrating each vintage as a true and unique expression. Our additive-free tequila honors the traditions passed down across his family’s three generations of master distillers. At El Negocio, we want the artisanal nature of tequila making to show through, just like it does across the vintages of a fine wine.”
The sleek El Negocio label was designed by Craun and Lutz, featuring a bold handshake between a man and a skeleton, meant to represent its namesake while nodding to Memento Mori’s Danse Macabre ethos and imagery. The insignia is framed by a snake eating its tail, which represents Ouroboros – a symbol used throughout history that represents the infinite cycle of life, death and rebirth. As a nod to serious collectors and tequila aficionados, every bottle from El Negocio’s premiere vintage is individually numbered for authenticity.
The founders are as concerned with El Negocio’s sustainability as they are with its origins and purity. Nodding to Cascahuín’s use of deep well water, the label has partnered with Charity Water, committing $1 from every bottle of El Negocio that is sold to the international organization’s commitment to building clean and safe wells for drinking water around the world.
El Negocio’s deep connection to wine and its Memento Mori sister label will grow more visible later this fall, when El Negocio’s first two French oak-aged expressions arrive. Also certified additive-free, both the Reposado ($120) and Joven ($200) benefit from time spent aging in barrels previously used to age Memento Mori, imparting the nuanced sophistication that has helped earn the Napa Valley label’s $300+ wines a cult following and 100-point critical acclaim. Blanco Rosa, Añejo and Extra Añejo releases are also on the horizon once they complete their barrel-aging process.
About El Negocio
El Negocio is a pure, 100% additive-free tequila label founded by entrepreneurs Adam Craun and Nicholas Lutz. The label debuted in fall 2023 with the release of El Negocio Blanco Tequila (SRP $90), after a preview bottle sold for $10,000 at a top Napa Valley auction. El Negocio is made by third-generation Master Distiller Chava Rosales at his family’s Fabrica de Tequila El Cascahuín – among Jalisco’s very small handful of producers that are making additive-free tequila the traditional way. With foundational ties to Memento Mori, Napa Valley’s cult, 100-point Napa Valley Cabernet Sauvignon, El Negocio is singularly focused on bridging the worlds of fine wine and tequila. For more information on El Negocio or to join the mailing list, please visit elnegociotequila.com.
SOURCE El Negocio Tequila
Beverages
International Delight Introduces Cold Foam: Elevate Your Coffee Experience at Home
Experience the premium coffee shop taste at home with International Delight’s Cold Foam, the innovative way to elevate your coffee creations.
Hey coffee lovers and flavour enthusiasts! Get ready to elevate your coffee game at home with International Delight’s newest and first-to-market innovation, Cold Foam. This exciting launch brings the indulgent coffee shop experience right to your doorstep without breaking the bank.
On April 8, 2024, International Delight introduced Canadians to Cold Foam, a unique product that effortlessly elevates your coffee creations. It’s as easy as 1-2-3: shake it, foam it, and sip it! In just a few simple steps, you can transform any hot or cold coffee into a foaming delicious (yes, you read that right) coffee shop drink.
International Delight listened to the desires of coffee lovers and delivered a game-changing product. With Cold Foam, they have revolutionized the at-home coffee experience, creating a multi-sensorial product that offers satisfying flavors and textures. Now, you can enjoy a premium coffee shop-style drink from the comfort of your own home.
Recognizing the rising popularity of cold foam in coffee shops and the growing number of consumers looking to recreate these specialty drinks at home, International Delight saw an opportunity. They took inspiration from social media, where coffee lovers seek unique creations, and developed their innovative Cold Foam product. Not only is it distinct to the brand, but it is also a first-of-its-kind offering on grocery shelves in Canada.
Indulgence is the name of the game with International Delight Cold Foam. Available in two fan-favorite flavors, French Vanilla and Caramel Macchiato, this coffee shop-style foam topper adds a creamy and foamy touch to your hot or cold coffee. Watch as it gradually mixes the creamer into your cup, creating a one-of-a-kind, indulgent experience. The best part? No frothers or extra tools needed! International Delight fans can enjoy their beloved foamy flavor hassle-free.
Starting in April 2024, you can find International Delight Cold Foam in major Canadian retailers nationwide. With just one can, you’ll enhance over 20 coffees and enjoy the delightful flavor at your fingertips. To celebrate, International Delight is running a pop-up sampling activation at the Toronto Eaton Centre in Toronto, Ontario, where you can grab free samples of cold brew coffee with Cold Foam from April 29th to May 5th, 2024.
Cold Foam is just the latest addition to International Delight’s commitment to delivering exciting coffee enhancing products that can’t be found anywhere else. So, coffee enthusiasts, get ready to sip, foam, and indulge with International Delight Cold Foam. Your at-home coffee experience will never be the same again!
Visit www.InternationalDelight.ca and follow @internationaldelightca on Instagram and @internationaldelightca on TikTok to stay tuned on what’s next!
About International Delight Canada
International Delight® Canada has been transforming cups of coffee into moments that spark joy through one-of-a-kind, bold coffee enhancers and iced coffee flavours. By uniting people with smooth and rich flavours that add flavour to your cup and your life, International Delight Canada brings people together over a cup of coffee, creating opportunities for connection, inclusion and celebration. International Delight Canada coffee enhancers and iced coffees are available Canada-wide at major grocery retailers, convenience stores, and mass merchandisers across Canada. For more information, visit www.InternationalDelight.ca.
About Danone Canada
Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products, and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Stok®, International Delight®, evian® and more. For more information, connect with Danone Canada online at www.danone.ca, and on Facebook, Twitter, or LinkedIn.
| 1 Source: “Coffee and RTD Coffee, US 2021” Mintel, August 2021 |
SOURCE Danone Canada
Beverages
Introducing Bikini Island: A Spirits-Based, Ready-to-Drink Canned Cocktail with Nuclear Flavor
Party Like It’s the End of the World with Four Explosive Flavors and only 100 Calories per Can
LOUISVILLE, Ky. /PRNewswire/ — Bikini Island has now landed, and it’s here to deliver nuclear flavor! The new line of ready-to-drink cocktails contains 5% ABV and just 100 calories per can. Launching with four refreshingly bold flavors, Bikini Island offers consumers a better-for-you RTD that features real spirits and explosive taste.
Bikini Island will launch in select markets mid-April, and nationwide later this year, retailing at $19.99 for a Variety Pack of eight canned cocktails featuring four explosive flavors: Citrus Charge – vodka based, Blue Razz Explosion – vodka base, Watermelon Blast – tequila based, and Nuclear Pineapple – rum based.
With the spirits-based RTD category growing 55% in the last year alone, consumers are showing a clear preference for premiumization in addition to seeking out full-flavor (IWSR, 2023). There is an opportunity in the better-for-you space with current options lacking excitement and flavor. Consumers want the real deal with spirits-based products and when picking something off the shelves, however, they’re often forced to pick between great tasting flavor or lower calorie option – until now.
“Consumers are leading more health-conscious lifestyles, but that doesn’t mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.”
“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over 2x” said Deubler. “Bikini Island is an explosive brand and we’re excited to see the response!”
Inspired by the historical events at Bikini Island in the 1940’s and 50’s that led the world into the atomic and nuclear era, Bikini Island Cocktail Company is now bringing the seltzer world into explosive nuclear flavors at 100 calories a can.
Party Like It’s The End Of The World – Follow Us On Instagram: @drink_bikini_island
ABOUT ATOMIC BRANDS
The privately-owned Chicago-based Atomic Brands was founded in 2006 with a focus on creating products that people want with exceptional and uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, the premium coffee-flavored whiskey, Kentucky Coffee and Bikini Island, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions. For more information, please visit atomic-brands.com
SOURCE Atomic Brands
Beverages
Limited-Edition Duke Nukem Energy Drink: G FUEL and Gearbox Celebrate Gaming Legend
Hail to the King! G FUEL and Gearbox are serving up a limited-edition Duke Nukem energy drink, Ego Boost. Get yours now at GFUEL.com!
Hey there gamers!
If you’re a fan of iconic video game character Duke Nukem, you’re in for a treat! G FUEL and Gearbox Entertainment Company have teamed up to celebrate the gaming legend with a limited-edition energy drink called Ego Boost. Hail to the King, Baby!
Ego Boost is a zero-sugar energy formula that packs a punch. It comes in three delicious fruit flavors – cherry, orange, and pomegranate. Not only will this energy drink give you the boost you need to max out your own ego meter, but it also pays homage to Duke Nukem’s explosive action and adult humor.
G FUEL has gone all out with this collaboration. You can get Ego Boost as a 40-serving standalone powder Tub, or you can go for the ultimate Duke Nukem experience with the limited-edition Collector’s Box. The Collector’s Box includes the Ego Boost Tub, a unique 20 oz Duke-approved atomic bomb-shaped Shaker Cup, and an exclusive set of Duke Nukem x G FUEL stickers. Talk about a collectible!
But that’s not all. G FUEL has also produced a special video series to accompany the launch of Ego Boost. Influencer Logan Chitwood takes on the role of Duke Nukem, while the narration is provided by none other than Jon St. John, the original Duke Nukem voice actor. You can check out the video series on their website – it’s a must-watch for any Duke Nukem fan.
The G FUEL x Duke Nukem Ego Boost Collector’s Box is available for $39.99, and it’s worth every penny. Not only is the energy formula zero sugar, but it’s also loaded with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine, giving you the energy and focus you need for your gaming sessions.
Gearbox Entertainment Company, the mastermind behind Duke Nukem, is thrilled to be partnering with G FUEL on this project. They believe that G FUEL helps bring Duke Nukem to life and strengthens the connection between the character and gamers worldwide.
So, what are you waiting for? It’s time to “come get some!” Head over to GFUEL.com to get your hands on G FUEL’s Duke Nukem-inspired Ego Boost collection. This is an exclusive release, so don’t miss out!
G FUEL continues to be a game-changer in the energy drink industry. With a wide range of sugar-free products and a passionate community of fans, G FUEL has established itself as a performance-driven alternative to standard energy drinks. They’ve partnered with popular creators, professional athletes, major game publishers, and entertainment studios, solidifying their position as a leader in gaming culture.
Gearbox Entertainment Company, the creative force behind Duke Nukem and other successful game franchises, is an award-winning creator and distributor of transmedia entertainment. They’ve acquired properties like Duke Nukem and Homeworld and have expanded their reach into movies and series based on their popular games.
So, whether you’re a fan of Duke Nukem or just looking for an energy drink that will give you an extra boost in your gaming sessions, G FUEL’s Ego Boost is the perfect choice. Fuel up like the King and conquer the gaming world!
Join the movement and grab your Ego Boost today at GFUEL.com. And don’t forget to follow G FUEL on social media @GFuelEnergy for all the latest updates.
Stay fueled and stay awesome, gamers!
https://www.gearboxsoftware.com/
https://stmdailynews.com/category/entertainment/
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