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Introducing El Negocio Tequila

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100-Point Napa Valley Vintner’s 100% Additive-Free Tequila Sells for $10,000 in its Debut Auction

NAPA, Calif. /PRNewswire/ — With its eye-catching label, elegant flavor profile, and jaw-dropping auction debut, El Negocio Tequila was turning collectors’ heads months before its official release. A pure, 100% additive-free sipping tequila made by a third-generation Master Distiller and conceived by a 100-point Napa Valley vintner, the first preview bottle of El Negocio sold for a staggering $10,000 at auction – a remarkable feat. Today, that premiere vintage of El Negocio officially arrives in the United States.


Blanco On The Rocks

El Negocio, which means “The Business” in Spanish, was founded by Napa Valley vintner Adam Craun and entrepreneur Nicholas Lutz. Craun, a classically trained artist, philanthropist and co-founder of the cult powerhouse Memento Mori, is now focused on bridging the two worlds of fine wine and tequila. Though the flavor profiles could hardly be more different, El Negocio underscores the unbridled edge of tequila with a nuanced restraint and deference to terroir more commonly associated with collector-worthy wine.

“El Negocio represents the apex of our three most defining passions – pure, authentic, additive-free tequila, benchmark wine, and sleek, modern design,” said Lutz. “We couldn’t be more thrilled to launch this label starting with our Blanco, and there is still so much more to come.”

For Craun and Lutz, there was only one Jalisco Valley partner they ever wanted to work with – Master Distiller Salvador Rosales Trejo, better known as “Chava.” His grandfather was the tequilero who founded Fabrica de Tequila El Cascahuín in the town of El Arenal, and today Chava is among a very small handful of producers making tequila with traditional methods to protect the rich heritage around it.

While most mass-produced tequilas are made using the sweeter Jalisco highlands agave, Chava, Craun and Lutz chose the more traditional Zona Valles terroir in the Jalisco lowlands. This region produces extremely limited quantities of Blue Weber Agave, and its mineral-rich volcanic soil, known as tierra negra, imparts more sophisticated, savory notes to the tequila. Known as the Tequilana Weber, the Blue Weber is smaller than its highland cousins, and the result is a more vivid concentration of flavor. It is this very agave that is responsible for El Negocio’s meticulously crafted, premiere vintage Blanco release.

The piña of the Tequilana Weber is cooked in a brick oven, extracted using 30% tahona stone wheel and 70% roller mill techniques. While the rustic tahona method is not the most efficient, it produces more floral, aromatic results that maintain the integrity of the agave flavor. The pulp is then fermented in stainless steel and is double distilled in a copper pot. Due to the rare agave that goes into El Negocio, the small-batch tequila is produced in very limited runs, with just 700 cases produced.

The Blanco is 40% ABV and debuts at $90 per 750ml bottle.

El Negocio is officially confirmed Additive Free by Tequila Matchmaker, a designation that was a non-negotiable for Craun and Lutz from the start, and equally important to Chava with every tequila he makes at El Cascahuín.

Craun says, “According to Tequila Matchmaker, over 94% of tequila consumed in the United States comes from distilleries that use additives like syrup and coloring to make one homogenized flavor profile, masking changes that naturally occur from year to year. Our fine-wine roots taught us to embrace these nuances. We work hand in hand with Chava, who also believes in celebrating each vintage as a true and unique expression. Our additive-free tequila honors the traditions passed down across his family’s three generations of master distillers. At El Negocio, we want the artisanal nature of tequila making to show through, just like it does across the vintages of a fine wine.”

The sleek El Negocio label was designed by Craun and Lutz, featuring a bold handshake between a man and a skeleton, meant to represent its namesake while nodding to Memento Mori’s Danse Macabre ethos and imagery. The insignia is framed by a snake eating its tail, which represents Ouroboros – a symbol used throughout history that represents the infinite cycle of life, death and rebirth. As a nod to serious collectors and tequila aficionados, every bottle from El Negocio’s premiere vintage is individually numbered for authenticity.

The founders are as concerned with El Negocio’s sustainability as they are with its origins and purity. Nodding to Cascahuín’s use of deep well water, the label has partnered with Charity Water, committing $1 from every bottle of El Negocio that is sold to the international organization’s commitment to building clean and safe wells for drinking water around the world.

El Negocio’s deep connection to wine and its Memento Mori sister label will grow more visible later this fall, when El Negocio’s first two French oak-aged expressions arrive. Also certified additive-free, both the Reposado ($120) and Joven ($200) benefit from time spent aging in barrels previously used to age Memento Mori, imparting the nuanced sophistication that has helped earn the Napa Valley label’s $300+ wines a cult following and 100-point critical acclaim. Blanco Rosa, Añejo and Extra Añejo releases are also on the horizon once they complete their barrel-aging process.

About El Negocio

El Negocio is a pure, 100% additive-free tequila label founded by entrepreneurs Adam Craun and Nicholas Lutz. The label debuted in fall 2023 with the release of El Negocio Blanco Tequila (SRP $90), after a preview bottle sold for $10,000 at a top Napa Valley auction. El Negocio is made by third-generation Master Distiller Chava Rosales at his family’s Fabrica de Tequila El Cascahuín – among Jalisco’s very small handful of producers that are making additive-free tequila the traditional way. With foundational ties to Memento Mori, Napa Valley’s cult, 100-point Napa Valley Cabernet Sauvignon, El Negocio is singularly focused on bridging the worlds of fine wine and tequila. For more information on El Negocio or to join the mailing list, please visit elnegociotequila.com.

SOURCE El Negocio Tequila

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Beverages

Celebrate Summer with National Mojito Day!

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Free mojito cocktail lime slice


Every year on July 11th, cocktail enthusiasts and summer lovers across the U.S. come together to celebrate National Mojito Day. This refreshing cocktail, with its cool hits of mint and vibrant lime, is the perfect companion for a hot summer day.

Raise your glass this July 11th and celebrate #NationalMojitoDay! 🍹 Enjoy the refreshing mix of rum, mint, lime, and a touch of sweetness. Cheers to flavor!

The mojito, a classic Cuban concoction, has won hearts worldwide with its simple yet invigorating blend of white rum, sugar, lime juice, sparkling water, and fresh mint. Its origin stretches back to the days of pirates and the age-old quest for remedies to tropical diseases, with the mojito’s predecessor used for medicinal purposes. Today, it stands as a symbol of leisure and celebration.

How to Make the Perfect Mojito:

Ingredients:

  • 10 fresh mint leaves, plus a sprig for garnish
  • 1/2 lime, cut into 4 wedges
  • 2 tablespoons sugar, or to taste
  • 1 cup ice cubes
  • 1 1/2 ounces white rum
  • 1/2 cup sparkling water

Instructions:

  1. Muddle the Mint and Lime: In a sturdy glass, add mint leaves and 1 lime wedge. Use a muddler or the back of a spoon to crush them together, releasing the mint oils and lime juice. Repeat this process for the remaining lime wedges along with the sugar. Muddling releases the flavors which are the base of this cocktail.
  2. Assemble the Drink: Fill the glass almost to the top with ice cubes. Pour the white rum over the ice, and fill the glass with sparkling water. Stir well.
  3. Garnish and Serve: Stir the mix gently. Garnish with the sprig of mint.

Now that you know how to make a classic mojito, why not try your hand at making one this National Mojito Day? Gather your ingredients and join in the nationwide toast to the joy and refreshment brought by this beloved beverage!

Remember to sip responsibly and savor every refreshing note of your homemade mojito. Cheers to #NationalMojitoDay!

For more delicious recipes and cocktail facts, follow along and let every sip take you on a journey through the rich history of the mojito. Enjoy your celebration in style, surrounded by friends, sun, and good spirits.

https://www.nationaldaycalendar.com/national-day/national-mojito-day-july-11

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

You can also find food and beverage-related videos on our YouTube channel, where we regularly post new content and share tips, recipes, and demonstrations. https://youtube.com/playlist?list=PLEhXBupt8tVynuUhpQZMxQt4lvPmOiAtQ&si=InDwc7YaB0KIwmxy

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  • Rebecca Washington

    Rebecca Jo is a mother of four and is a creative soul from Phoenix, Arizona, who also enjoys new adventures. Rebecca Jo has a passion for the outdoors and indulges in activities like camping, fishing, hunting and riding roller coasters. She is married to Rod Washington

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MTN DEW ® CELEBRATES SUMMER WITH THREE NEW MTN DEW RED, WHITE & BLUE LIMITED-TIME OFFERINGS

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To Encourage Spending Time Outdoors, MTN DEW Is Giving Fans a Chance to Score Exclusive Prizes Nationwide with The First Ever “MTN DEW Cooler Quest”

PURCHASE, N.Y. /PRNewswire/ — With the countdown to summer officially on, MTN DEW wants everyone to celebrate the great outdoors by unveiling three new limited-time MTN DEW RED, WHITE & BLUE offerings. Whether you’re heading out for a hike, packing for a boat day or hanging with friends around the bonfire, there’s a MTN DEW for every outdoor activity.

Starting today, MTN DEW RED, WHITE & BLUE will be available in 20 oz. bottles and 12 oz. cans across major retailers and convenience stores nationwide for a limited time this summer. MTN DEW RED, WHITE & BLUE offerings include the following three flavors: 

  • MTN DEW STAR SPANGLED SPLASHthe perfect combination of berry flavors, in a dazzling red color.
  • MTN DEW FREEDOM FUSION: a refreshing lemonade white peach flavor, in a frosty white color.
  • MTN DEW LIBERTY CHILL: a blend of 50 flavors to create a bold midnight blue color and berry taste.

To encourage fans to try these new flavors and to celebrate the official first day of summer, MTN DEW is hosting its first-ever MTN DEW Cooler Quest: an outdoor search where 50 premium, insulated backpack coolers filled with new MTN DEW STAR SPANGLED SPLASH™, MTN DEW FREEDOM FUSION™ and MTN DEW LIBERTY CHILL™ as well as a $250 gift card will be hidden across the country for fans to find.

Here’s how to embark on the MTN DEW Cooler Quest:

  • Mark your calendars for Thursday, June 20 – the first day of summer – for the MTN DEW Cooler Quest to begin, a one-day-only outdoor search across the country.
  • Head over to www.mtndewcoolerquest.com at 12:00 PM ET on June 20 to see the exact GPS coordinates of the 10 outdoor locations across popular, beloved parks. Each location will have 5 coolers waiting to be discovered, so grab some friends and some gear and start searching!

“There are two things our MTN DEW fans look forward to every summer – new limited-edition flavors and a chance to spend more time outdoors. This year, we decided to give our fans what they want by merging these two passions with this latest MTN DEW offering that’s bound to fuel their outdoor adventures,” said JP Bittencourt, Vice President of Marketing at MTN DEW.

The MTN DEW Cooler Quest is a continuation of the brand’s efforts of celebrating the outdoors as the brand launched the MTN DEW Outdoor Gear rewards program earlier this year, which offers MTN DEW drinkers the opportunity to score an assortment of outdoor gear with the purchase of specially marked MTN DEW flavors.  

To learn more about the new MTN DEW RED, WHITE & BLUE offerings and the MTN DEW Cooler Quest, follow @MountainDew on InstagramX, and TikTok

About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo Beverages North America, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. For more information, check out www.mountaindew.comwww.facebook.com/mountaindew or follow on X @mountaindew.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo (NASDAQ: PEP) generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE PepsiCo

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

You can also find food and beverage-related videos on our YouTube channel, where we regularly post new content and share tips, recipes, and demonstrations. https://youtube.com/playlist?list=PLEhXBupt8tVynuUhpQZMxQt4lvPmOiAtQ&si=InDwc7YaB0KIwmxy

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Jason & Travis Kelce Join Forces for The First Time as Owners and Operators of Garage Beer

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The Brothers Join Team as the Largest Investors in the Fast-Growing Independent Light Beer Brand

COLUMBUS, Ohio /PRNewswire/ — For the first time, Jason and Travis Kelce are teaming up as significant owners and operators of a business – and of course, it is with one of the fastest growing beer brands in the country, Garage Beer! The small batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country.

Garage Beer
Jason Kelce and Travis Kelce team up as significant owners and operators of Garage Beer

The Kelce brothers are passionate about beer and business and have talked for years about partnering together in the category. With this passion, they wanted to be thoughtful and find the right opportunity with the highest quality brewery and brand that aligned with their values of how a business should be run. And most importantly, a company built to serve the customer. Jason and Travis believe that beer should be fun, and they want to partner with a brand that embodies the spirit of a neighborhood feel, a light beer all will enjoy. Serendipitously, through a prior relationship, the Kelces’ learned about Garage Beer and for the past two years have been laying the groundwork to join forces with the company.

The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts. Retail displays will be in stores shortly along with social content, billboards, and other promotional activities.

The Garage Beer recipe was originally created in Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats) and the business headquarters is now just north in Columbus, Ohio. The beer is currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana, and New Jersey… with planned expansion into dozens of new states this year.

“People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer,” said Jason Kelce. “For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”

“It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun. I have worked with Andy for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level,” added Travis Kelce.

“We want a beer that tastes like beer and one that keeps the stories alive in the neighborhood. Garage prides ourselves on small batch brewing and a commitment to quality. Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now,” quipped Garage Beer co-owner Andy Sauer. “The garage is a symbol for building stronger communities one beer at a time, and I think we can all use more time with friends, family, and neighbors to talk, smile, laugh, and enjoy that time together.”

Garage Beer is a 4% ABV, 95 Calories and 3g Carbohydrate light lager beer served in two varieties: classic regular and lime. Merchandise store and beer finder. Garage Instagram and Twitter.

SOURCE Garage Beer

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

You can also find food and beverage-related videos on our YouTube channel, where we regularly post new content and share tips, recipes, and demonstrations. https://youtube.com/playlist?list=PLEhXBupt8tVynuUhpQZMxQt4lvPmOiAtQ&si=InDwc7YaB0KIwmxy

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