Food and Beverage
Kellogg’s Two Scoops Raisin Bran® Crunch cereal Launches in Canada with a Crunchorite Landing
MISSISSAUGA, ON /CNW/ – In the early hours of August 12th, a giant unknown object appeared in Toronto’s Trinity Bellwoods Park, following the Perseids meteor shower. This unidentified object crashed into a park bench, tearing up the ground below. Luckily, no one was injured. After three days of online chatter, speculations and real-life investigation – the object cracked open, spilling out boxes of Kellogg’s Two Scoops Raisin Bran® Crunch cereal, much to the surprise and excitement of Torontonians. The object, a giant granola cluster, was activated to announce Kellogg’s Two Scoops Raisin Bran® Crunch cereal’s Canadian launch.
Kellogg’s Two Scoops Raisin Bran® Crunch cereal
Leveraging the key product features and the mystery of outer space, the Crunchorite design combined the rockiness of a meteorite with the deliciousness of an oat cluster. The physical cluster was created using space-age foam to create a sizeable 5.3ft x 3.8 x 3.8 ft object weighing a whopping 160lbs. Filled with 100 boxes of Kellogg’s Two Scoops Raisin Bran® Crunch cereal, the cracking open of the Crunchorite was a delight for Torontonians!
Available at major retailers across Canada, Canadians can now enjoy Kellogg’s Two Scoops Raisin Bran® Crunch cereal, a delicious blend of crunchy oat clusters, tasty multi-grain flakes and juicy raisins with the taste of golden honey.
“We are so excited to be bringing the beloved Kellogg’s® Raisin Bran Crunch to Canadian consumers. This delicious spin of the classic Kellogg’s® Raisin Bran is sure to delight Canadians with its crunchy and delicious taste,” says Jeff Chatterton, Head of Marketing Canada, WK Kellogg Co. “At WK Kellogg Co we continue to expand our offerings to the Canadian market, with Kellogg’s® Raisin Bran Crunch being the newest addition.”
“When we realized the Perseids meteor shower and the Kellogg’s® Raisin Bran Crunch launch were happening on the same day, it was like the stars aligned,” noted Steve Persico, CCO at Leo Burnett Toronto. “It just made sense to introduce Canadians to one of the crunchiest cereals on Earth with a bang.”
The launch of Kellogg’s Two Scoops Raisin Bran® Crunch cereal is supported with strategy and creative led by Leo Burnett Toronto, media buying by Starcom and PR communications by MSL Canada.
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder WK Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran®, and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve. Through our sustainable business strategy – Feeding HappinessTM – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit www.wkkellogg.com.
SOURCE WK Kellogg Co
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(Family Features) It’s no secret that many grocery store dairy sections are filled with more options today. One choice continuing to gain favor with consumers is 100% grass-fed organic dairy. Nutrition, environmental awareness and animal care are some of the leading reasons consumers choose grass-fed dairy products.
Globally, the 100% grass-fed dairy market is projected to continue growing and some market experts predict annual growth rates as high as 22%. If you’re curious about 100% grass-fed organic dairy, consider these benefits from Maple Hill, America’s original 100% grass-fed organic dairy producer. The pioneer of 100% grass-fed organic dairy took its commitment a step further by celebrating and declaring National 100% Grass-Fed Organic Dairy Day on April 15, which recognizes the positive impact it has on consumers, cows, farmers and the environment.
1. Honoring the Farmers
Unlike large-scale corporate dairy farms, most organic farms are small, family-owned operations dedicated to traditional, sustainable farming. Small dairy farms have been disappearing, but 100% grass-fed organic dairy creates a sustainable, viable path forward for farmers who work in harmony with nature.
This more natural approach to dairy is a “craft” process, favoring small family farmers who are willing to dedicate the extra focus and patience to a better product and process. These family farms are passed on to future generations to grow the “better for you, better for the planet” approach.
2. Commitment to Good Health
Most consumers don’t know the difference between traditional organic and 100% grass-fed organic dairy. One key distinction is the products’ nutritional composition; 100% grass-fed organic dairy provides a 50% healthier ratio of omega 3:6 and 40% higher levels of CLA fatty acids, which may support heart health and provide other health benefits.
What’s more, Maple Hill’s products made with 100% grass-fed organic dairy are GMO free, hormone free and antibiotic free with no additives or fillers. The line of high-quality, rich-flavored products let you experience the organic difference from traditional dairy for a nutrient-dense solution that tastes as nature intended.
3. Happy, Healthy Cows
Cows on a 100% grass-fed diet can live up to three times as long as grain-fed cows and are never subjected to unnatural diets, hormones or antibiotics. More time in pastures filled with lush grass means cows have the freedom to roam, ruminate and graze on diverse, nutrient-rich grasses.
The result is happier, healthier cows, which in turn results in a richer, better-tasting and more nutrient-dense milk.
4. Sustainability and the Environment
Producing milk without grain or corn requires farmers to focus on regenerating soil and the soil life that supports everything else on the farm. In fact, the healthier the soil, the healthier the feed, so farmers have a natural incentive to be as regenerative as possible. Regenerative grazing practices are a powerful and positive tool to improve land and the web of life on farms by actively restoring soil health, promoting biodiversity and reducing the environmental impact compared to conventional dairy.
Well-managed grazing helps pull carbon from the atmosphere into the soil, fighting climate change in the process. In addition, healthier soil retains more water, reducing runoff and protecting water sources from agricultural pollution.
5. Strengthening the 100% Grass-Fed Organic Market
Consumers are increasingly aware of the choices they have in dairy products and how 100% grass-fed organic supports their health, farmers, animals and the planet. Some ways to support this category’s continued growth include choosing certified 100% grass-fed organic dairy, advocating for regenerative farming and helping shape a more sustainable food system.
Learn more about 100% grass-fed organic dairy products at maplehill.com.
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(Family Features) If you’re in need of a soup outside the usual mushroom or celery varieties, turn to another springtime favorite: carrots. More than just a veggie you can serve with dip, they’re creamy, delicious and pair well with ginger in this Creamy Carrot Soup. Discover more easy recipes for family meals at Culinary.net.
Creamy Carrot Soup
Recipe courtesy of “Cookin’ Savvy” Servings: 4-6- 2 cans (14 ounces each) carrots
- 2 cups broth of choice
- 1/2 cup brown sugar
- 1 tablespoon garlic powder
- 1 tablespoon onion powder
- 2 teaspoons ginger
- 1/4 cup orange juice
- 1/4 cup heavy cream
- salt, to taste
- pepper, to taste
- honey
- BLT wraps, for serving
- In blender, blend canned carrots, including juices, until smooth. Transfer to pot and add broth.
- Mix in brown sugar, garlic powder, onion powder, ginger and orange juice. Bring to simmer then add cream. Add salt and pepper, to taste.
- Drizzle honey over each bowl. Serve with BLT wraps.
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Food and Beverage
White Castle Unveils a Bounce House (er, Castle) as Part of Its New Line of Branded Merchandise for Spring 2025
New merch collection also includes White Castle tin lunchbox, pickleball paddle set, playing cards, T-shirts and more.
COLUMBUS, Ohio, April 16, 2025 /PRNewswire/ — White Castle is helping customers take their legendary Crave to new heights with the launch of a brand-new line of merchandise. The crown jewel of the spring 2025 collection? An 8-foot-tall bouncy castle with a design inspired by, you guessed it, an actual White Castle! This inflatable fun house reinforces that White Castle isn’t just about satisfying Cravings — it’s about creating memorable moments, too.
White Castle is introducing a bounce castle as part of its new line of spring 2025 merchandise.
- A tin lunchbox. Retro meets modern with a never-before offered classic tin lunchbox. It’s perfect for Cravers of all ages, whether used for packing lunch, storing collectibles, or just showing off an affection for White Castle’s iconic Sliders.
- Pickleball paddle set. As the home of The Original Slider®, White Castle is well-suited to help with your slide action on the pickleball court. Pick up a pair of these paddles and slide away!
- Playing cards. No tricks here, just a simple deck of White Castle-branded playing cards.
- “Only Beef” T-shirt. Proclaiming “The only beef between us is this Slider,” this T-shirt is best bought in pairs.
- Knight-time craver T-shirt. “Dost thou even crave?” asks the knight who adorns this grey T-shirt holding a tray of Sliders.
- A “Follow Your Crave” horn. This long plastic blue horn, similar to a vuvuzela (think soccer stadium noisemaker), can be blown when the Craving hits — or at any time, for that matter.
- Pint glass. Raise this pint glass, painted with the White Castle logo, and toast to memorable moments.
- Bucket hat. Anyone wearing this soft, wide-brimmed bucket hat, adorned with the White Castle logo, will look super cool eating Sliders.
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