Eli Manning to Use the new Hidden Valley Ranch Easy Squeeze Bottle to Autograph Pizza Hut Pizza Creating Crave-worthy Memorabilia

Fans Can Win a Year’s Supply of Hidden Valley Ranch and Pizza Hut Pizza to Create Signature Moments All Year Long

OAKLAND, Calif., Jan. 15, 2025 /PRNewswire/ — Hidden Valley ® Ranch, the nation’s original ranch dressing brand, is changing the game with the launch of its brand-new Easy Squeeze bottle, making it even easier to add ranch flavor to anything. To celebrate the launch and just in time for the Big Game, Hidden Valley Ranch is teaming up with Pizza Hut and football legend, Eli Manning, to create the one-of-a-kind Hidden Valley Ranch Signature Pizza, delivered by Pizza Hut.

This unexpected collectible is a crave-worthy Pizza Hut pepperoni pizza, autographed by Eli Manning using the precision and control of the new Hidden Valley Ranch Easy Squeeze bottle and preserved in resin for eternity. PSA – the largest and most respected third-party authentication and grading company for trading cards and memorabilia – will authenticate the prized pizza. Football, ranch and pizza enthusiasts can learn more about how to win the forever-lasting memorabilia here.  

“Our new bottle design is a game-changer for ranch lovers, making it easier than ever to enjoy every drop of Hidden Valley Ranch without the mess,” said CC Ciafone, marketing director at Hidden Valley Ranch. “We’re thrilled to team up with two icons, Pizza Hut and Eli Manning, to create a one-of-a-kind ranch and pizza experience that combines great food, legendary talent, and our new Easy Squeeze bottle.”

Here’s what’s at stake:

• Grand Prize: One lucky winner will receive the one-of-a-kind Hidden Valley Ranch Signature Pizza encased in resin, along with a year’s supply of Hidden Valley Ranch and a year’s worth of Pizza Hut pizza.
• 10 Runners-Up: 10 runners-up will receive a year’s supply of Hidden Valley Ranch and a Pizza Hut pizza to create your own signature moments.

“Pizza Hut is always looking for innovative ways to bring excitement to the table, and partnering with Hidden Valley Ranch to celebrate their Easy Squeeze bottle is the perfect match,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “This experience brings this dynamic duo together in a fun and memorable way, celebrating the deep love fans have for both.” 

How to Enter**

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Ranch and football fans alike can enter the sweepstakes via social media starting on January 15, 2025, through kickoff on February 9, 2025. Visit www.HVRSignaturePizza.com to find step-by-step instructions on how to enter. Submissions will be accepted until 6:30 pm EST on Feb. 9. Don’t miss your chance to savor the excitement and take your ranch game to the next level.

The new bottle will feature several consumer benefits including:

• Improved Flow Control Cap: No mess, no drips—just clean, controlled pours every time.
• Inverted Easy-Squeeze Bottle: Enjoy every drop while eliminating ranch waste in this easier-to-hold-and-control design.

The new design, which will be available in both 16oz and 24oz, will be on shelves at retailers nationwide beginning in March 2025.

To learn more about Hidden Valley Ranch, exclusive recipes and more, visit www.hiddenvalley.com.

ABOUT HIDDEN VALLEY RANCH

Founded in 1954, Hidden Valley® Ranch is the nation’s original ranch dressing brand and America’s favorite ranch.*. Bottled Hidden Valley Original Ranch and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/  and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com.

* Based on IRI unit sales data L52WE 08/25/24 for Hidden Valley Original Ranch

About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 18+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,500 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.

For more information, visit www.pizzahut.com. You can remain up to date on what’s happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.

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ALISON BROD MARKETING + COMMUNICATIONS
[email protected]  

** NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 U.S. (D.C.) 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Ends 2/9/25. See Official Rules, for entry req’s, prize details & odds disclosure, at www.HVRSignaturePizza.com. Sponsors: HV Food Products Co., 1221 Broadway, Oakland, CA 94607 & Pizza Hut, Inc., 7100 Corporate Dr., Plano, TX 75024.

CLX-B

SOURCE Hidden Valley® Ranch

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Sensei introduces a new customer experience with democratic entry, simplified real-time basket checkout, discrepancy detection and streamlining the grocery experience for customers.

NEW YORK /PRNewswire/ — Sensei (https://www.sensei.tech/), a global leader in autonomous retail technology, is proud to announce the official debut of its groundbreaking autonomous supermarket at NRF 2025: Retail’s Big Show, taking place in New York City from January 12-14. Sensei introduces real-time basket technology and an autonomous experience with assisted sales; transforming customer convenience and operational efficiency.

“Sensei’s technology goes beyond eliminating checkout lines – it enhances the entire shopping journey while providing retailers with invaluable real-time data to optimize their operations,” said Vasco Portugal, CEO and Co-Founder of Sensei. “We’re excited to bring this transformative solution to larger scale supermarkets and challenge the retail industry with what’s possible.“

At NRF 2025, Sensei will showcase a live demo of its autonomous store concept at Booth 117 in the FoodService Innovation Zone. Attendees will experience firsthand how Sensei’s technology creates a seamless shopping experience, combining:

• Autonomous Grocery Solutions: Consumers grab items like cereal, milk, or pasta, and their virtual basket updates in real-time.
• Assisted Sales Integration: Retailers can redeploy staff from checkout lines to high-value roles, such as supporting bakery or deli operations.
• Smart Integration: Automated systems like coffee machines can be seamlessly incorporated into the autonomous ecosystem.

Pioneering Retail Innovation
Sensei’s proprietary AI technology combines computer vision, machine learning and sensors to achieve 99% accuracy in tracking consumer interactions with products, a significant improvement over existing autonomous solutions. Shoppers enjoy transparency, as purchases are displayed in real-time, eliminating the friction of scanning and lines.

Exclusive Launch Announcement
Sensei’s presence at NRF coincides with the launch of its 1,200+ square-meter autonomous supermarket in Portugal, in partnership with MC (Sonae Group), the country’s leading grocery retailer. This groundbreaking achievement sets a new benchmark for large-scale autonomous retail environments. Store features include:

• Democratic Entry: No app, card, or registration is required to enter the store. The entry is open as in any regular supermarket.
• Diverse and Comprehensive Assortment: The store offers a range of products similar to a traditional supermarket, including solutions like weighable fruits and vegetables, a fish market with service, and bakery and pastry options sold in bulk.
• Simplified Checkout: Thanks to “real-time basket” technology, customers don’t need to scan products. At checkout, items automatically appear on the screen for confirmation, eliminating the need to remove products from bags or carts.
• Discrepancy Detection: The technology identifies discrepancies between what the customer picked up (e.g., fruits and vegetables) and what was actually weighted, ensuring greater control and accuracy throughout the shopping journey.

This innovative retail environment integrates AI-powered computer vision, shelf sensors, and real-time inventory tracking to provide unparalleled accuracy and convenience for consumers while delivering valuable behavioral insights and operational efficiencies for retailers.

Visit Sensei at NRF 2025
Sensei will host autonomous store demo at its booth (#117) in the FoodService Innovation Zone at NRF 2025. Explore how autonomous solutions can revolutionize grocery stores, convenience stores, and beyond.

About Sensei
Sensei is the leading European provider of autonomous retail technology, a pioneer in the industry, it was the first technology company to open fully autonomous stores in Europe, Latin America and Brazil. Through an advanced infrastructure that combines AI, computer vision, and sensor fusion, Sensei builds experiences that make shopping more intuitive and generate unprecedented store metrics and performance insights for businesses. www.sensei.tech

SOURCE Sensei Tech

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Fans can draft their top food and drink picks for a free shot at 
winning a share of $40,000 in total cash prizes

WARREN, N.J. /PRNewswire/ — As hundreds of millions prepare to tune into the biggest day in football, a new survey from TUMS has revealed that 1 in 4 viewers will be focused on the real MVP: the food.* To celebrate gameday foodies, TUMS has teamed up with DraftKings to launch TUMS Fantasy Foodball Pool, a first-of-its-kind free online game where players can create a lineup made entirely of their favorite food and drink combinations. No matter the plate – fantasy or real – TUMS provides fast relief when occasional heartburn strikes so fans can tackle unwanted symptoms and get back to their beloved gameday bites. Age and eligibility restrictions apply. Void where prohibited. See terms at www.draftkings.com/tumsfoodball. Contest facilitated by DraftKings.  

Food lovers can visit www.DraftKings.com/TUMSFoodball to play up to four rounds of TUMS Fantasy Foodball Pool for free for a shot at winning a share of $40,000 in total cash prizes. From tailgate plates and spicy bites to sweet treats and New Orleans cuisine, fans can draft their top six food and drink choices from a menu of 36 items from now up to the Big Game following food-related themes:

• Jan. 6 to 12: Tailgate Foods
• Jan. 13 to 19: Spicy Foods
• Jan. 20 to 26: Sweet Foods
• Jan. 27 to Feb. 9: New Orleans Foods

Each round of TUMS Fantasy Foodball Pool features the top foods and drinks selected by a survey of 2,000 Americans*, ensuring plates will be filled with the most popular options, including the top 10 foods on respondents’ Big Game plates: barbecue (34%), hot wings (33%), seven-layer dip (24%), brownies (22%), chicken tenders/nuggets (22%), nachos (21%), pizza (20%), buffalo chicken dip (20%), fries (17%) and mini sliders and/or burgers (16%). According to that survey, 54 percent of people believe that the gameday food spread has the power to make or break the experience. However, consistent snackers also note that enjoying these foods can occasionally lead to unwanted symptoms, with 1 in 4 citing heartburn as a potential outcome. Looking for a solution, 1 in 3 survey respondents said they hope their host has an antacid on hand.

To bring the delicious combination of football and food to the table, TUMS has partnered with former two-time professional football champion and food enthusiast, Vince Wilfork. An avid cook, Wilfork will lend his expertise from the field to the table and share his personal experience with tackling occasional heartburn.

“Nothing should stand between fans and their favorite foods, especially on gameday, so I’m thrilled to partner with TUMS to help foodies like me celebrate without the worry of heartburn getting in the way,” said Wilfork, who is a brand fan and user himself. “Since leaving the field, I never watch a game without my must-have foods, like brisket and ribs that are grilled low and slow, hot wings, sliders and brownies, my favorite dessert. When these occasionally cause heartburn, I reach for TUMS for fast relief.”

TUMS has reinvigorated its free-to-play pool concept with DraftKings to create TUMS Fantasy Foodball Pool and give fans an engaging way to bring food to the forefront of gameday.

“The fans have spoken – food is clearly a big part of any football watch party, and we’re thrilled to give them a competitive way to celebrate their love of gameday bites,” said Patricia Melo, Brand Director for TUMS. “Although the foods we love can occasionally lead to symptoms of heartburn, TUMS provides fast relief, allowing fans to feel rest-assured that they won’t have to sideline their fun.”

“We learned first-hand just how passionate fans are about food as a result of our successful collaboration with TUMS last year,” said Jay Danahy, Head of Revenue, DraftKings Media & Sponsorships. “We’re thrilled to be working with TUMS once again, giving food fans a new way to engage on game day centered around their most valuable plate picks and a free shot at winning a share of cash prizes.”

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In addition to providing fans with an opportunity to indulge in their food plate fantasies, TUMS will kick off Big Game Weekend in the heart of the New Orleans food and libations culture with an event taking place at Bourbon Heat on Feb. 7. Open to the public, attendees will have the opportunity to try samples of TUMS Chewy Bites, enjoy exclusive merch and giveaways (while supplies last), and learn how to play the final round of the free TUMS Fantasy Foodball Pool.

For more information on TUMS and its range of products, follow the brand on Instagram and TikTok (@TUMSofficial) or visit www.TUMS.com.

*Data from a survey conducted by Talker Research on behalf of TUMS from Dec. 5 to Dec. 10, 2024, with a sample of 2,000 Americans aged 21–43.

About TUMS
TUMS Chewy Bites offer tasty and effective occasional heartburn relief so you can savor the moment. They provide multi-symptom relief, including heartburn, sour stomach, acid indigestion relief, and upset stomach relief. TUMS Gummy Bites go to work in seconds* for occasional heartburn relief, plus feature a soft, easy-to-chew format and multi-benefit relief from occasional sour stomach, acid indigestion, and upset stomach. TUMS are the #1 recommended antacid brand by doctors, pharmacists and OBGYNs. TUMS is America’s #1 antacid with a wide variety of flavors and formats that offer something for everyone.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

About Haleon US
Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans six major categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, Sexual Health, and Wellness. Built on trusted science, innovation, and deep human understanding, Haleon’s U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Eroxon, Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. For more information on Haleon and its brands, please visit www.haleon.com or contact [email protected].

SOURCE TUMS

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