Premier Family-Friendly Entertainment Destination Completes 2024 With Multiple Franchise Agreements

DALLAS, Jan. 14, 2025 /PRNewswire/ — Altitude Trampoline Park, the leading family-friendly entertainment franchise, is celebrating a remarkable year of development. In 2024, the franchise continues to grow with more agreements, extending its reach to new and existing markets, including Long Island, South Florida, and the Bay Area, continuing its mission to deliver unforgettable family experiences.

Throughout the year, Altitude Trampoline Park strengthened its presence with multi-unit agreements in Connecticut and South Carolina, paving the way for three new parks in each state. The year also saw multiple park openings in California, Florida, Texas and Georgia, driving the brand’s continued growth.

“Altitude Trampoline Park continues to solidify its position as an attractive franchise opportunity, with 2024 being an impressive year for the brand,” said Chris Kuehn, President of Altitude Trampoline Park. “We’ve signed several multi-unit franchise agreements that will bring our parks to new communities and currently have several locations under construction. This momentum reflects the growing demand for family-friendly entertainment, and we’re eager to continue developing our pipeline in 2025.”

Building on its momentum, the company is expanding both its corporate team and franchise network. Chris Kuehn has been named President and Jessica McDonald has been promoted to Vice President of Marketing. In addition, Sean Naughton recently joined as Chief Financial Officer, strengthening the leadership team. On the franchise side, five existing owners have committed to growing their footprint, and 11 new franchisees have joined the system.

In 2025, Altitude will continue to grow with grand openings coming soon in West Palm Beach, Florida; Chicago, Illinois; Cary, North Carolina; Spartanburg, South Carolina; Anaheim, California; and more.

Altitude Trampoline Park is owned by Indoor Active Brands, a platform company that focuses on indoor entertainment concepts. In 2024, Indoor Active Brands launched its latest brand, The Pickle Pad, an indoor pickleball playground featuring a chef-inspired restaurant and bar – Crave Social Eatery, as well as yard and social games for all ages. Established by NRD Capital, Indoor Active Brands utilizes vast FEC and restaurant industry experience to support and assist its franchisees. 

The brand is actively seeking qualified candidates to help grow its footprint throughout the U.S. in Kansas City, MO, Minneapolis, MN, Las Vegas, NV, Denver, CO, among others. To learn more about franchise opportunities and upcoming store openings, contact [email protected] or visit www.altitudefranchise.com.

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About Altitude Trampoline Park 

Altitude Trampoline Park is a premier indoor adventure park offering cutting edge trampolines, games, programs, and celebrations for all ages. Altitude is the home for active family fun! The brand’s successful $10 Endless Jumps Pass, is where members get the max. Guests can, in fact, Jump Happy! with unlimited use of trampolines, soft play, basketball, dodgeball, interactive games and more providing a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 202. 5. More information can be found at altitudetrampolinepark.com. 

About Indoor Active Brands
Indoor Active Brands is a platform company focused on owning and operating franchising concepts in the indoor family entertainment and restaurant industry. Created by NRD Capital, Indoor Active Brands currently consists of Altitude Trampoline Park, The Pickle Pad, and Crave Social Eatery. Indoor Active Brands leverages years of experience in the family entertainment and restaurant industries to provide unmatched support for its franchisees. For more information about Indoor Active Brands visit www.indooractivebrands.com.

SOURCE Altitude Trampoline Park

Hello pickleball aficionados! If you’re ready to elevate your game both on and off the court, then you won’t want to miss the latest episode of People of Pickleball, where our charismatic host, Mike Sleeve’s Sliwa, sits down with the remarkable Josh Miller, a true powerhouse in the world of sports.

Meet Josh Miller: From NFL Stardom to Innovations in Pickleball

For those unfamiliar, Josh Miller is not just your average athlete. A Super Bowl Champion and Grey Cup Champion, he carved his name in the annals of football history and is now revolutionizing the pickleball scene as a Partner and Founder of HVY Sleeves. With extensive experience in coaching, sales, event management, and media relations, he blends insight and inspiration seamlessly. Plus, as a motivational speaker, Josh’s energy will leave you pumped up and ready to hit the court!

Episode Highlights: Innovation at Its Finest

In this riveting conversation, Mike and Josh dive deep into the exciting journey behind HVY Sleeves, a groundbreaking training tool that’s changing the game for pickleball players everywhere.

Key Takeaways:

1. Training with Purpose: Josh discusses how HVY Sleeves were developed to give players an added edge; perfect for enhancing arm strength and hand quickness, crucial for those lightning-fast kitchen volleys!
2. Agility and Performance: The episode explores the versatility of HVY Sleeves, emphasizing how incorporating leg sleeves into your training routine can build the agility necessary to outmaneuver your opponents, allowing for quicker reflexes and better court coverage.
3. A New Standard for Workouts: But wait, there’s more! Josh shares how these sleeves can transition seamlessly into your gym workouts, adding extra resistance for enhanced endurance training without sacrificing mobility. Because let’s face it, who wouldn’t want a versatile piece of gear that elevates your entire fitness routine?
4. Mindset Matters: With Josh as a keynote and motivational speaker, expect to hear some uplifting messages that inspire not just athletes, but anyone looking to push past their limits and achieve their goals.

Why You Should Tune In

This episode comes packed with actionable insights and motivational anecdotes that cater to players at all skill levels. Whether you’re a seasoned player trying to up your game or a newcomer eager to learn, you’ll find valuable nuggets of wisdom in this engaging dialogue. Mike and Josh aim to equip you with the tools and mindset needed to succeed both on the pickleball court and in your everyday life.

So, whether you’re gearing up for a competitive match or simply hitting the courts for some casual play, this episode of People of Pickleball is your go-to resource for making those game-changing improvements.

Don’t miss out on this episode featuring the remarkable Josh Miller. Tune in, lace up your HVY Sleeves, and prepare to take your pickleball skills to the NEXT LEVEL!

Happy playing, and remember: practice how you play! 🎾💪

#Pickleball #HVYSleeves #JoshMiller #PickleballTraining #PeopleOfPickleball #Fitness #Sports

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Jonathan Howe, Temple University

In an effort to avoid stereotypes about Black male athletes, such as being labeled a “dumb jock,” Spike, a college football player, says he wore athletic clothes to class as little as possible.

“I mean, granted, I’m a 6-foot-4, 240-pound Black kid on campus, so it’s kind of hard to get away from that,” he said. “But I didn’t want any, you know, significant confirmation that I was an athlete. So, I just wore like a collared shirt, jeans and nice shoes every day.”

Trey, a baseball player, refrained from speaking up or sharing personal information – even with his teammates.

He said he was often “outnumbered in opinion” as he was one of two Black athletes on a team of 40, which led to him “not even wanting to speak up” about issues that may cause conflict with others. “I’m a Black student-athlete and, like, that already makes me have to carry myself a different way,” he said.

I’m a professor of sport management who researches the experiences of Black male college athletes. During the 2020-21 academic year, I interviewed 16 Black male college athletes at Division I colleges across the U.S. I wanted to know how they changed their behavior to navigate stereotypes about them.

I also asked participants, who competed in numerous sports – including football, baseball, cheer, diving, and track and field – to record audio diaries about the topic as part of the study.

I found that these college athletes, at times, went out of their way to change how they present themselves to others in order to avoid anti-Black racism and “dumb jock” stereotypes on campus. At other times, they pushed back against these stereotypes as a form of resistance.

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‘I don’t bring up that I am a student-athlete’

Self-presentation refers to how someone acts or behaves during social interactions in order to influence how others perceive them. For example, a person may change how they speak, or their word choices, depending on who is around them.

The Black male college athletes in my study altered their presentation in a number of ways, including their dress or clothing and their speech. They also limited how much information they shared, and at times they hid details about their identity.

Marc, another football player, reflected on how being a Black male college athlete affected how he spoke – both the frequency and delivery – during class. “You have to be, like, more engaged,” he said. “You got to assert yourself more and you got to be more analytic about things.”

These adjustments were not restricted to academic environments. Marc was also careful about what information he shared in various athletic settings, too. “You do not really talk about personal stuff or anything like that,” he said.

Participants did not want their vulnerabilities used against them by their coaches or academic advisers.

Another strategy Black male college athletes used was hiding details about their identity – most often their athletic identity. Tyler, a track athlete, noted, “I try to make sure I don’t bring up that I am a student-athlete. I’m just trying to build my identity away from the sport.”

Black students, white campuses

Black men represent about 6% of total college students in U.S. four-year public institutions. Yet at Division I schools, the highest level of college athletic competition, they represent roughly 45% of football players and 51% of men’s basketball players.

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Overall, Black men represent 12% of all Division I college athletes, excluding historically Black colleges and universities.

Meanwhile, at Power Five schools, where college football is a big-time business, as many as 1 in 6 Black male students are athletes, compared with 1 in 50 white students.

The vast majority of Division I schools are predominantly white institutions. Their athletic departments, including coaching staffs and administrators, are overwhelmingly white. For example, 78% of Division I athletic directors, 81% of head coaches, 68% of assistant coaches and 90% of head athletic trainers are white.

Similar to their athletic experience, these athletes do not see many other Black people across campus. Faculty on these campuses are 93% non-Black.

Racism and discrimination

It is well documented that Black male college athletes experience racism and discrimination while attending these predominantly white schools. This includes, for example, unequal enforcement of school policies and less access to educational opportunities.

They are discriminated against for being Black, for being Black males and for being athletes. Although touted for their physical prowess, Black male athletes are often labeled “dumb jocks” – their intelligence somehow discredited by their physical stature.

They are sometimes seen by students, faculty, staff and even fans as lacking the intellectual ability and motivation to succeed academically. They are characterized as illegitimate students who undermine the academic mission of the university and receive special treatment.

One study found that professors and academic counselors had lower academic expectations of Black college athletes compared with their white counterparts and that these athletes lacked autonomy in making academic decisions. Academic counselors often selected their courses, as opposed to the athletes registering themselves, which made the athletes feel powerless.

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Another study found that faculty members were more likely to attribute Black male college athletes’ success to policies, such as affirmative action, instead of their merits, as they did for white athletes.

Resisting societal pressure

Not all the athletes altered their behavior or appearance to avoid anti-Black stereotypes. Keyvon, a football player, expressed that he presents himself authentically in predominantly white spaces as a way to “apply pressure” and force people to get comfortable with his Blackness.

Being a big-time college athlete indeed presents privileges, such as a pseudo-celebrity status, which at times can shield Black male college athletes from the impact of stereotypes and anti-Blackness. However, this is often the case solely when Black males perform well in their sport.

Sport performance should not determine how people treat Black male college athletes. Nor should Black male college athletes be placed in a box when it comes to how they present themselves, or risk anti-Black discrimination if they express themselves authentically. Ultimately, Black male college athletes will present themselves in a manner they deem appropriate – whether that aligns with what society expects or not.

Jonathan Howe, Assistant Professor of Sport Management, Temple University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.

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