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L’ATTITUDE Ventures invests over $16M into Latino businesses and selects Nopalera as L’ATTITUDE Startup of the Year

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SAN DIEGO /PRNewswire-HISPANIC PR WIRE/ — L’ATTITUDE Ventures (LAT VC), an institutional venture capital firm that invests exclusively in US Latina/o led startups, hosted its Match-Up event at the fifth annual L’ATTITUDE conference. The Match-Up program comprises founder showcases, investor thought leadership, capital match-making, and a pitch competition for L’ATTITUDE Latino Startup of the Year.

Diego Gordillo, Managing Director J.P. Morgan Chase; Selma Bueno, Managing Director Morgan Stanley; Oscar Munoz, L’Attitude Chairman, Former President, & CEO United Airlines; Sandra Velasquez, Founder & CEO of Nopalera; Raul Anaya, President, Business Banking Bank of America and Marcos A. Torres, Managing Director RBC Capital Markets.

Ahead of the event, L’ATTITUDE Ventures reviewed hundreds of showcase submissions and ultimately invited 23 companies to attend the event. This year’s showcases spanned three days and were grouped into three categories: CPG, Fintech, and B2B SaaS. Of these showcases, L’ATTITUDE Ventures selected Mooch, Cleverman, Mavity, and Nopalera to compete on the main stage for L’ATTITUDE Startup of the Year Award, won by Nopalera.

Nopalera is a line of luxury Mexican botanicals for bath and body. Founded by San Diego native Sandra Velasquez who in less than two years has led the brand into a massive success amassing retail partnerships with Nordstroms, Credo Beauty and Whole Foods.

“Our investment in Nopalera is grounded in Sandra’s bottom-up product knowledge, data-driven discipline, and unwavering vision and drive to lead with cultural and personal authenticity. We are excited to bring the entire ecosystem of LAT VC to expand her growth, distribution, and success,” Kennie Blanco, L’ATTITUDE Ventures General Partner, and Chief Investment Officer.

Since last year’s Match-Up, L’ATTITUDE Ventures has deployed another $16M in Latina/o change-makers. In 2021, U.S. startups and companies with Latino founders received only around 2% of all VC funding. L’ATTITUDE Ventures aims to use its first $100M institutional fund to trigger a long needed change in the narrative around and flow of capital into U.S. Latina/os.

About L’ATTITUDE Ventures:

L’ATTITUDE Ventures invests in early-stage (Pre-seed to Series A) U.S. Latina(o) entrepreneurs who leverage technology to scale. The General Partners are Sol Trujillo, Oscar Munoz, Gary Acosta, Kennie Blanco, and Laura Moreno Lucas. Learn more at https://lat.vc/.

SOURCE L’ATTITUDE Ventures

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Consumer Corner

7 Ways to Reduce Home Energy Costs

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(Family Features) When building your budget, utility bills – especially the electric bill – are likely one of your largest monthly expenditures. One of the biggest culprits: home heating and cooling, which account for more than half of the average American household’s annual energy consumption, according to estimates from the Energy Information Administration.

In fact, 83% of homeowners are concerned about the impact of energy bills on their household budgets, according to a survey conducted by Mitsubishi Electric Trane HVAC US (METUS), with 54% saying it cost “somewhat more” or “much more” to heat their homes this winter compared to last year.

To help dial down your energy costs, consider these tips from the heating and cooling experts at METUS.

Adjust the Temperature
While you’re sleeping or away from home, adjust your thermostat up 5-10 F in the summer or down 5-10 F in the winter, which can help lower annual heating and cooling costs if done consistently. A smart thermostat can monitor your energy use and behaviors then automatically adjust to make your home more energy efficient.

Look for Incentives and Rebates
Qualified homeowners may be eligible to save money on qualified home energy improvement projects. The Inflation Reduction Act of 2022 (IRA) offers tax credits and rebates, including a credit of 30% (up to $2,000) for qualifying heat pump installation, an energy-efficient option to replace fossil fuel-burning furnaces. Other incentives under the IRA include offsetting costs of electrical panel upgrades and rebates for homes with energy usage reductions of 20% or more.

Switch to a Heat Pump
Among survey respondents, 54% ranked government incentives like the IRA as one of the top reasons they would consider installing a heat pump to replace a traditional air conditioner. Options like Mitsubishi Electric’s all-climate heat pumps use two units – an exterior heat pump, which replaces your existing air conditioning condenser, and an interior unit installed on your furnace – to deliver cost-effective, eco-efficient, year-round heating and cooling. These smart systems not only improve air conditioning efficiency on hot days, but also determine the best source of heat (gas or electricity) on cold days, so your HVAC system is always running at peak efficiency and comfort.

Have HVAC Systems Serviced Regularly
For best performance and efficiency, regular maintenance of your heating and cooling system is imperative. Keeping outdoor units free of debris and changing air filters are tasks most homeowners can handle on their own but bringing in a professional – usually in the spring and fall – can help ensure your HVAC system and all its components, including electrical and ductwork, are functioning properly.

Improve Your Insulation
Poorly insulated attics, walls, ceilings, floors and crawl spaces can lead to energy waste and increase costs by requiring more energy to heat or cool your home. Because air can escape through these spaces when your HVAC system pushes air through your home, adding insulation can help reduce losses and keep your home more comfortable.

Use Appliances During Non-Peak Hours
Rather than using your oven, stove or clothes dryer from noon-6 p.m., peak time for many electricity providers, consider doing so in the morning or later at night. Using these appliances outside of the peak timeframe, when conventional heating and cooling systems are often running full bore, can help lower energy costs. Some utilities may also offer plans that incentivize limiting energy use during peak hours.

Think Multi-Zone
Consider upgrading to an all-climate, multi-zone heat pump, which can seamlessly connect to multiple indoor units, revolutionizing the way you experience comfort in your home. By eliminating problematic hot and cold spots in your home, this system ensures personalized comfort tailored to individual zones and optimizes energy usage by directing it only to the areas requiring heating or cooling. Replacing an outdated HVAC system with a multi-zone solution can also help achieve cost and energy savings. By efficiently managing temperature in different zones, you can experience improved energy efficiency, resulting in a more sustainable and economical solution for heating and cooling.

Find more solutions for improving your home’s efficiency and increasing energy savings at MitsubishiComfort.com.


SOURCE:
Mitsubishi Electric

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Business and Finance

PickleRage Serves Up Franchise Opportunities for Entrepreneurs Looking to Get in On the Pickleball Craze

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MIAMI BEACH, Fla., Feb. 7, 2024 /PRNewswire/ — PickleRage, a premier indoor pickleball club, is thrilled to announce it is now offering franchise opportunities. Pickleball’s unprecedented popularity is the driving force behind the club’s expansion, offering entrepreneurs the chance to grow a business around the #1 fastest-growing sport in America.

PickleRage, A Premier Indoor Pickleball Club, is Now Offering Franchise Opportunities Nationwide.

PickleRage stands out as a unique franchise opportunity, backed by a seasoned leadership team of commercial real estate, operations, marketing, and franchising professionals. This group of experts has removed the guesswork associated with finding exceptional, transformable commercial spaces, with the goal of ensuring that franchisees can deliver the ultimate pickleball experience to players of all ages.

“Our leadership team brings a wealth of experience in real estate, operations, marketing, legal, and more to the table—or should we say, to the court?” commented Brad Smith, VP of Franchising at PickleRage. “We’re excited to invite qualified franchisees to join us in growing the PickleRage brand and capitalizing on the tremendous market potential of indoor pickleball.”

The PickeRage family entertainment franchise model includes real estate support, launch support, operational support, technology, comprehensive operating manuals, and marketing support to ensure franchisees have the tools they need to be successful in the growing pickleball market.

The franchise offers a range of investment options, from single-unit opportunities to multi-location ventures. Entrepreneurs can even explore the possibility of converting existing tennis clubs or other athletic facilities into thriving PickleRage establishments.

“We are actively accepting applications from investors, experienced franchise and business owners, and other qualified investor-entrepreneurs who are passionate about fostering active, healthy communities,” said Smith.

As a franchise owner, individuals will have direct access to PickleRage’s team of experts, each boasting decades of industry experience. New franchisees will also receive comprehensive training, cutting-edge software, detailed manuals, and ongoing support from launch to profit maximization. If you are interested in a franchise opportunity, please visit: www.pickleragefranchise.com

PickleRage is one of America’s fastest growing indoor pickleball clubs that gives novice & advanced players alike a place to play and connect. With world-class social, tournament, and instructional programing, you can see why pickleball players across the US are calling PickleRage clubs “Pickle-rageous!”  And with more than 500 locations planned over the next 5 years, PickleRage is set to take the pickleball-world by storm. For more information, visit: www.picklerage.com.

SOURCE PickleRage

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Business and Finance

DREW BREES JOINS THE PICKLR AS AMBASSADOR AND FRANCHISE INVESTOR

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KAYSVILLE, Utah, Jan. 31, 2024 /PRNewswire/ — The Picklr, North America’s fastest-growing indoor pickleball facility, announces that 20-year NFL veteran and famed New Orleans Saints quarterback Drew Brees has joined The Picklr as an ambassador, investor, and franchise owner. The 2009 Super Bowl Champion combines his passion for pickleball and community development by adding The Picklr to his portfolio of businesses, which already includes ownership in various multi-unit franchises.


As a national brand ambassador, Drew Brees will work closely with The Picklr to promote the brand and its mission to provide state-of-the-art sports facilities for athletes of all ages and skill levels. In addition, Drew will also become an owner of several facilities and act as the Area Developer of thirty Picklr franchises throughout Indiana, Ohio, and Michigan. An inductee of Purdue’s Intercollegiate Athletics Hall of Fame, Brees will open his first flagship Picklr location in Indianapolis in 2024.

“My mission in business and franchising is to work with top-tier organizations and people to create a best-in-class culture and provide exceptional experiences. I saw that immediately with The Picklr,” said Drew Brees. “We have created a community and environment where everyone can build relationships, compete, develop skills, and have fun while promoting a healthy and active lifestyle through one of the most popular sports in the world. Pickleball is for everyone, and there is no better place to be than The Picklr.”

“Everyone recognizes Drew’s prowess on the football field, but many may not realize that he has built franchising expertise for over a decade,” said Scott Schubiger, Chief Growth Officer of The Picklr. “Getting to know Drew over the last few months has made it abundantly clear that our collective passion and vision for the sport of pickleball are perfectly aligned. We are truly honored and could think of no better person than Drew Brees to join The Picklr family as an investor, brand ambassador, and 30-unit, multi-state franchisee.”

LINK FOR MEDIA ASSETS HERE

ABOUT THE PICKLR:
At The Picklr, pickleball is more than just a sport; it’s a lifestyle that fosters community, competition, and fun. With nearly 175 state-of-the-art clubs, professional coaching, and a vibrant atmosphere, The Picklr offers an unparalleled pickleball experience for players of all skill levels. All locations offer professional-grade outdoor surfacing, best-in-class technology, and access to free leagues, tournaments, and clinics. Follow The Picklr on Instagram, X, LinkedIn, Facebook, and TikTok for news on locations and tournaments, or visit https://thepicklr.com/franchise/to learn more about owning a franchise.

SOURCE The Picklr

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