Senior Pickleball Report
Margaritaville Joins Major League Pickleball As Title Sponsor Branding The League ‘MLP By Margaritaville’
MLP will collaborate with global leading lifestyle brand to elevate the live experience for fans, players and MLP events nationwide
MLP will collaborate with global leading lifestyle brand to elevate the live experience for fans, players and MLP events nationwide
ORLANDO, Fla. /PRNewswire/ — Major League Pickleball and Margaritaville today announced title sponsorship of the fast-growing professional pickleball league, branding the league as “MLP by Margaritaville.” This marks a seminal moment for the sport with one of the largest commercial deals ever for MLP, adding a world class partner to elevate the live experience for fans and players.
Margaritaville will play a large part in the branding and strategy of on-site fan activations and immersive entertainment, bringing a Margaritaville state of mind to the MLP community at tournaments nationwide. Tonight kicks off the 2023 campaign for MLP with the airing of the MLP Premier Level draft at 9:00pm EST live on Tennis Channel.
“I am happy to be in the same boat with MLP,” said Jimmy Buffett. “The first time I played pickleball, I was hooked. Fun has always been a part of life to me and I think of pickleball as the perfect ratio of work to play. We can’t wait to bring this partnership to life for MLP players and fans. See you on the court. Fins Up, Paddles Up!”
Margaritaville has been connected to pickleball and a driving force behind the growth of the sport in the travel and hospitality space for over five years. The brand has more than 30 dedicated courts across their lodging locations, with enthusiastic residents always on the courts at the brand’s Latitude Margaritaville active-living communities in Daytona Beach, FL; Hilton Head, SC; and Watersound, FL.
“We take pride in our longstanding support of the sport through multi-faceted event sponsorships and the growing number of courts at our lodging destinations,” said John Cohlan, CEO of Margaritaville. “It’s exciting to be part of pickleball’s continued success and evolution, so we look forward to keeping the momentum going with Major League Pickleball and the league’s one-of-a-kind events and impressive collection of team owners, players, and executives.”
Margaritaville has collaborated with various integrations and tournaments, including serving as the title sponsor of the USA Pickleball National Championships since 2018, the Powered by partner of the US Open in Naples since 2017, and as the Official Lodging Partner of the PPA. A line of Margaritaville pickleball paddles and gear is also available through HEAD, a leading sports equipment company.
“Since the inception of MLP, the league has been deliberate about bringing on partners who unlock new strategies and opportunities for us as a league,” said MLP Founder and Chairman, Steve Kuhn. “As we continue to innovate the live experience for partners, fans, and players, there is no better partner than Margaritaville. Their brand is certainly a lifestyle and we can’t wait to bring the Margaritaville experience to MLP events in 2023 and beyond.”
This week, MLP unveiled a dynamic league format for 2023 including 24 teams featuring high profile ownership groups, two seasons with major events across the U.S., a promotion and relegation system, and expanded prize money up to $5M. This made MLP the first major American professional sports league to implement a promotion and relegation system by introducing top-tier MLP Premier Level and upstart MLP Challenger Level with teams competing in two 3-event seasons to solidify their spot in the top Level.
For more information visit: MLP and Margaritaville.
About Major League Pickleball
Major League Pickleball (MLP) is the premier team league and the standard-bearer for the fastest-growing sport in the United States. MLP is committed to perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality, and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok and YouTube.
About Margaritaville
Margaritaville, a state of mind since 1977, is a global lifestyle brand inspired by Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.
Margaritaville features over 25 lodging locations and over 20 additional projects in the pipeline positioned across a variety of full-service and boutique hotel and resort brands, branded real estate, premium RV destinations, and gaming properties, all complemented by an extensive suite of food and beverage concepts, including Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill, and LandShark Bar & Grill. Inspired hotel brands with high-quality institutional partners include Margaritaville Hotels & Resorts, Compass by Margaritaville, Margaritaville Beach House, Margaritaville St. Somewhere, and the all-inclusive product, Margaritaville Island Reserve. Further elevating experiences, Margaritaville’s branded real estate includes Latitude Margaritaville, “55 and better” active adult brand; Margaritaville Cottages, Villas and Residences; One Particular Harbour Margaritaville; and Margaritaville Vacation Club by Wyndham.
The newest brand additions to Margaritaville’s properties includes the rapidly-growing Camp Margaritaville RV Resorts and Margaritaville at Sea, which debuted in 2022 with its first ship, Margaritaville at Sea Paradise. Additionally, consumers can escape every day through a collection of lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station, and more.
More than 20 million travelers and consumers every year change their latitude and attitude with Margaritaville. For more information, visit www.margaritaville.com and follow Margaritaville on Facebook, Twitter and Instagram.
SOURCE Margaritaville
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Lifestyle
Cycling can make seniors healthier and more independent − here’s how to design bikes and networks that meet their needs
Seniors are increasingly interested in cycling. Research identifies senior-friendly bike designs and infrastructure improvement needs to enhance physical activity and independence among older adults.
Most senior citizens get around in their daily lives by driving, walking or using public buses and subways. But many people in their 60s and 70s could potentially be interested in other options, such as cycling. At a time when cycling is growing in the U.S. and the overall population is aging, seniors’ preferences for bike designs and bike networks are very relevant.
Older people may have concerns about riding a two-wheeled bike if they are afraid of falling – a risk that increases with age and causes many seniors to become less active. Many cities and communities are working to create safer bike networks, but these are designed for young, physically fit bikers, who are less afraid to bike near cars and don’t need an occasional bathroom break.
Some seniors live in assisted living complexes or memory care facilities that have roads, sidewalks and paths for residents pushing walkers. However, these complexes don’t usually have bike storage rooms, bike loops or safe bike pathways to local parks and stores.
I am a researcher in architecture – with a focus on environment and behavior – and a senior, and I have studied bikes and bike networks for over 43 years. In my latest project, I worked with Seth Gale, a behavioral neurologist; Linda Mazie, a health and wellness coach who works with seniors; and Heidi Savage, a fitness director who also works with seniors, to learn from older people what kinds of bicycles and bike networks would help them stay active and independent through cycling. https://www.youtube.com/embed/vrrzFnzYUXI?wmode=transparent&start=0 In the Netherlands, where many people of all ages routinely ride bikes, local officials take a tour with older riders to identify spots that seniors find particularly unsafe on their route.
We found that a majority of the seniors whom we surveyed and who test-rode three bikes preferred a three-wheeled adult tricycle or a two-seat model that lets riders sit side by side. For infrastructure, their key requirements included bike loops, separation from cars and nearby bathrooms.
Benefits of biking for seniors
Many older people in the U.S. don’t get enough physical activity for healthy aging. A 2016 study by the Centers for Disease Control and Prevention found that more than one-fourth of all adults over 50 did not engage in any physical activity outside of work. This share increased with age and was higher among people with chronic diseases such as cancer, diabetes and depression. Inactivity was significantly higher among women than men, and among Black and Hispanic seniors compared with white seniors.
Biking provides many health benefits, including cardiovascular exercise, stronger muscles, better coordination and lower stress levels. It also offers benefits that are particularly relevant for seniors. For example, one study found that cycling for at least one hour per week significantly improved older people’s balance, potentially making them less vulnerable to falls.
There also are findings suggesting that exercise may help slow the progression of Alzheimer’s disease. For example, one study showed that when mice exercised on a wheel, their muscles produced irisin, a hormone that supports cognitive function. The irisin passed into their brain, improving memory and spatial awareness.
Senior-friendly bikes
For our study, we distributed surveys with pictures of senior-friendly bikes and questions about bike networks to 178 seniors in four senior communities in Massachusetts and New Hampshire. Participants ranked the pictures according to how well they liked the various bike designs and offered more comments while seeing the pictures on a large screen.
We also borrowed three senior-friendly bikes made by Van Raam, a Dutch company that designs bikes for a wide range of special needs. These models included:
- A three-wheeled bike for side-by-side riders who each have handlebars and who can pedal together while one steers.
- An adult tricycle with a back rest and low center of gravity.
- A two-wheeled bike with a low center bar that makes it easy to step through when getting on or off.
Fifty seniors at RiverWoods-Exeter, a senior living complex in New Hampshire, and Fox Hill Village, an independent living community for seniors in Westwood, Massachusetts, were invited to test-ride the three models and complete a survey about their experiences.
Designing bike networks for older riders
Based on photos, participants were most enthusiastic about the adult tricycle and also were interested in the two-seat three-wheeler. Adult tricycles are harder to pedal than bikes with two wheels, and rounding corners involves turning the handlebars without leaning, so these models have a learning curve. However, they offer stability, which clearly was important to the people in our study.
Among seniors who did test rides, the most popular model was the single-seat three-wheeled bike. Unlike a low recumbent bicycle, this bike’s seat is about as high as a chair, and unlike an adult tricycle, it has a back rest.
Participants’ second choice was the three-wheeled two-seater bike, which has seats with backs, arm rests and seat belts. Fewer participants were willing to test-ride the two-wheeled regular bike with a low center bar; those who tried it were already comfortable riding two-wheeled bikes.
Comments were enthusiastic, especially for the two-seater bike. Seniors wrote, “I like the social aspect and teamwork”; “I see this as an asset to our community”; and, simply, “Awesome!!!”
Some noted that the two-seater could work for seniors who were caregivers for their spouses. One husband wrote, “This would be great to ride with my wife, who hasn’t ridden a bike for 50 years.”
In response to survey questions about the most important features of a senior-friendly bike network, participants said they wanted to be able to bike for 30 minutes at a stretch, ride twice a week and have a bathroom available.
For a network added to their assisted living complexes, they wanted a cycling loop on-site; a route to a destination outside the complex; a smooth, flat riding surface with grass shoulders; and picnic tables and water nearby. Participants felt that cars traveled too fast in their residential complexes, so they wanted to ride on separated paths rather than on existing roads.
Our findings echo other studies that have shown that senior cyclists want to ride in protected bike lanes or separate paved paths, rather than in street traffic. Because many seniors have limited vision, another feature that can make bike paths safer for them is light-colored demarcation strips at the edges of the path to help older riders avoid veering off the main cycle path, especially at night.
Pedaling ahead
Here are the key steps that I believe would be required to develop findings like ours into scalable bicycling programs for seniors in the U.S.
Some seniors might appreciate having classes to relearn how to ride a two-wheeled bike, or to ride with another person on a two-seater model. Assisted living complexes could install bike storage sheds and buy several senior-friendly bikes for residents to ride.
Protected bike lanes could be made more senior-friendly by building them level with the adjoining sidewalk, so that a third wheel could rest on the edge of the parallel sidewalk. Lanes optimized for senior riders would be continuous and have bicycle traffic signals, raised crosswalks and nearby public bathrooms with signs leading to them.
Routes could run from residential neighborhoods to destinations such as coffee shops, post offices, grocery and drugstores, and parks. Destinations could provide space to park and lock the bikes while riders shopped or had coffee.
The U.S. has an aging population, and seniors’ health is an important concern for seniors themselves, their caregivers and taxpayers. There is strong evidence that increased bicycle use by seniors could help many people live healthier and more independent lives well into their golden years.
Anne Lusk, Lecturer in Urban Agriculture, Boston University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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Senior Pickleball Report
Pickleball Kingdom Continues Tennessee Expansion to Knoxville
KNOXVILLE, Tenn. /PRNewswire/ — Pickleball Kingdom, the largest indoor pickleball entity in the world, announces its expansion into Knoxville, Tennessee. This state-of-the-art indoor pickleball facility will be led by franchisees Bappa Mukherji, Anjali Mukherji Doria, and Jake Doria, and will bring the renowned Pickleball Kingdom experience to one of Tennessee’s most energetic and fast-growing cities.
“Knoxville is the perfect place for Pickleball Kingdom to take root,” said Ace Rodrigues, Founder and CEO of Pickleball Kingdom. “Bappa, Anjali, and Jake share a passion for pickleball and building strong community connections. Their leadership and commitment to excellence will make this location a centerpiece for players in the region.”
Pickleball Kingdom is renowned for its cutting-edge facilities and welcoming community environment. This new Knoxville club joins Pickleball Kingdom’s growing presence in Tennessee, with additional locations already underway in Nashville, Hendersonville, Memphis, Chattanooga, and Murfreesboro, solidifying the state as a hub for premier indoor pickleball. Plans for the Knoxville facility include climate-controlled indoor courts, modern lounge spaces, and comprehensive programs for players of all ages and skill levels. While a specific site is still being finalized, the club promises to deliver an unparalleled player experience.
The new Knoxville facility will feature:
- State-of-the-Art Indoor Courts: Designed to optimize playing conditions, blending outdoor surfaces with an indoor setting for year-round play.
- Professional Coaching and Clinics: Customized for all skill levels, from beginners to seasoned players.
- Youth Programs: Introducing the next generation to pickleball through engaging activities.
- Leagues and Tournaments: Providing competitive opportunities for players to showcase their skills.
- Community-Focused Events: Bringing together local businesses and residents to foster connection and camaraderie.
“Pickleball is more than a sport – it’s a way to bring people together,” said Bappa Mukherji. Anjali Mukherji Doria added, “Our goal is to create a space where everyone feels welcome, whether they’re experienced players or picking up a paddle for the first time.” Jake Doria emphasized, “This club will be a hub for fun, fitness, and fostering new friendships in Knoxville.”
“We’re excited to collaborate with Bappa, Anjali, and Jake, whose dedication to excellence and community-building reflects the core values of Pickleball Kingdom,” said Rob Streett, COO of Pickleball Kingdom. “Their track record in fostering growth and their shared passion for pickleball will undoubtedly elevate the player experience and play a crucial role in our continued success and expansion.”
Anjali is the Executive Director of the Dava Foundation where she helps open and operate charities for rural hospitals. Additionally, she is the Chairman and President of Coffee Cares, a local nonprofit organization that helps relieve medical debt in Coffee County, Tennessee. With experience in franchise start-ups and organizing successful charity events, including a pickleball tournament for Utah’s youth, Anjali brings a wealth of expertise to the table.
Jake, a healthcare professional, has extensive business experience, and currently oversees provider enrollment and financial reporting. Jake’s passion for pickleball led him to create a non-profit pickleball tournament, with proceeds supporting youth suicide prevention. With a passion for pickleball and community engagement, he is determined to give back to the area and help Pickleball Kingdom become a staple in the community for years to come.
Opportunities for Franchisees
Pickleball Kingdom offers franchisees the highest industry AUV (average unit volume) per location, demonstrating the strength of its business model and the comprehensive support provided to franchise owners.
With the rapid growth of pickleball across the country, Pickleball Kingdom invites motivated individuals to explore franchise opportunities and join the movement that is sweeping the nation. For more information about franchise opportunities with Pickleball Kingdom, visit www.pickleballkingdom.com/franchise.
For the latest updates and information, visit the Knoxville, TN club page: https://pickleballkingdom.com/knoxville-tn/
Follow Pickleball Kingdom on social media: Facebook, Instagram, LinkedIn
SOURCE Pickleball Kingdom Franchising
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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Senior Pickleball Report
Exciting Insights from the Latest People of Pickleball Episode!
If you’re a fan of pickleball—or simply love inspiring stories of perseverance and teamwork—you won’t want to miss the latest episode of the People of Pickleball podcast! In this exciting installment, host Mike Sleeves Sliwa dives deep into the dynamic world of the National Pickleball League (NPL) championship with the powerhouse owners of the league’s top three teams: the Houston Hammers, the Columbus Hotshots, and the champions, the Boca Raton Picklers!
Meet the Pickleball Power Players
In this episode, Mike kicks things off with Rommie Maxey, the energetic owner of the Houston Hammers. You can feel the passion as Rommie shares insights into the strategies that drove the Hammers throughout the season. Next up, he has a candid conversation with Jeff McKnight of the Columbus Hotshots, who provides a unique perspective on what it means to chase excellence in such a fiercely competitive league.
The highlight of the episode is undoubtedly the group interview featuring Rick Retamar and Carl Foster, owners of the Boca Raton Picklers. As the champions, they offer a goldmine of information about their journey to victory—one filled with trials, triumphs, and unwavering determination.
Player Perspectives
But that’s not all! The episode also includes engaging discussions with team stars Kara Williams and Mircea Morariu. They bring the listener on a thrilling ride through their season experiences and share what it was like to step onto the court during the championship in Cincinnati back in October. Their camaraderie and spirit shine as they reflect on their journeys and the bonds formed along the way.
Looking to the Future
The conversation doesn’t stop at recounting past victories; Mike also steers the discussion towards the future of the league and the growing trend of senior pickleball. The owners and players outline their hopes for expanding the league’s reach and ensuring that pickleball remains an inclusive and vibrant sport for all ages. These insights are invaluable for anyone interested in the evolution of pickleball as a mainstream sport.
Don’t Miss Out!
This episode of People of Pickleball is an absolute must-listen for enthusiasts and newcomers alike. With insights from both team owners and players, listeners will gain a deeper understanding of what it takes to excel in this thrilling world of pickleball.
So mark your calendars and get ready to tune in! The full interview promises to be packed with fascinating details, anecdotes, and expert perspectives that paint a vivid picture of the current landscape of the National Pickleball League. You won’t want to miss it!
Listen now and join the growing community of pickleball enthusiasts who are eager to learn and share their passion for this wonderful sport!
Or Watch the video version on YouTube:
Hey, “People of Pickleball” fans! Looking for some great deals on the latest pickleball gear and services? We’ve got you covered! Just head over to this link https://stm-store.online/spr-episode-links/ for exclusive discounts crafted just for our listeners. Don’t miss out on elevating your game with top-notch pickleball essentials at amazing prices! https://stm-store.online/spr-episode-links/
More info about Pickleball Cruise: Pickleball Cruise https://www.pickleballintl.org
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Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report
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