AGELESS INNOVATION’S REACH OUT AND PLAY INITIATIVE, SPONSORED BY AARP, OFFERS A PLAYFUL SOLUTION TO COMBAT LONELINESS EPIDEMIC AND DRIVE MEANINGFUL CONNECTIONS
PAWTUCKET, R.I. /PRNewswire/ — Earlier this year, US Surgeon General Dr. Vivek Murthy issued an advisory regarding the epidemic of loneliness and isolation, stating that 17% of adults over the age of 65 are socially isolated. A new survey conducted by AARP shows that number is drastically rising, with 32% of adults 50-plus reporting “often or always” feeling lonely or isolated; the sentiment is even higher among the younger population (38% for 50 to 64 vs. 26% for ages 65-plus). To combat this concerning trend, Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, created the Reach Out and Play initiative. Alongside AARP, hundreds of game-filled events will be organized to rally people of all ages to come together and celebrate older adults, driving meaningful connections through play that is inclusive of all generations.
Ageless Innovation, AARP, and industry leaders will organize hundreds of Reach Out and Play Board Game Events nationwideTweet
Over six-in-ten (65%) of adults 50-plus say that playing board games is a great way for them to connect with others. The Reach Out and Play campaign centers itself around this stat, and creates opportunities for older adults, and their friends and families to foster essential social connections and improve emotional health and well-being via gameplay. Through the initiative, leaders in the aging industry will come together to organize and support hundreds of Reach Out and Play Board Game Events around the country. As the campaign sponsor, AARP will be hosting events across more than 40 of its state offices, and additional partners have signed on to host events within their senior and broader communities.
“Ageless Innovation put out a call-to-action through Reach Out and Play to bring people together through the power of play, and the response across the industry has been phenomenal,” said Ted Fischer, co-founder and CEO of Ageless Innovation. “We are so inspired that AARP and many other partners not only understand the value and role of play in fostering connections and improving emotional health and well-being, but that they also helped us to create opportunities for play, ultimately helping us combat the epidemic of loneliness and social isolation.”
The benefits and power of playing board games have been well documented. One study found that people who play games score better in cognitive tests in their 70s, while another study showed board game players have a 15% lower risk of dementia. The AARP survey found that older adults also recognize a connection between play and health. Almost all adults 50-plus (87%) agree that participating in fun and playful activities is good for their health, and over six-in-ten (65%) believe social connections are a benefit to playing board games.
“The research is clear – play is not just for children. It’s an enjoyable way to support the health and happiness of people of all ages. Play brings people together to strengthen social connections and can be a great way to bridge generational gaps in families. It’s not hard to see why the research shows older adults would like more play in their lives,” said Heather Nawrocki, VP of Fun & Fulfillment at AARP. “We are so excited to see people of all ages join together in the Reach Out and Play initiative this year and create stronger bonds in their communities.”
Many of the Reach Out and Play Board Game Events will feature Ageless Innovation’s Joy For All™ Board Games, reimagined classics designed to meet the needs and interests of older adults. The Game of Life Generations, Scrabble Bingo, and Trivial Pursuit Generations feature age-inclusive components, such as easy-to-grasp game pieces, increased font size, and trivia and references that cater to players of all ages, encouraging both peer to peer and multigenerational play.
“For years, older adults across New York state have deeply benefited from our meaningful partnerships and programs with Ageless Innovation, all of which have aimed to combat social isolation and loneliness through the use of their wonderful Joy for All Companion Pets,” said Greg Olsen, Director, New York State Office for the Aging. “The Reach Out and Play initiative is yet another great example of how we can work together to deliver joy and play to an often-underserved community, now through the use of board games and board game-filled events.”
Reach Out and Play Board Game Events will begin taking place on September 5. Consumers of all ages can visit aarp.org/agelessplay to find an event nearby. And if one isn’t available, we invite everyone to join the fun anyway! From senior centers and nursing homes to family living rooms and kitchen tables, anyone can host a Reach Out and Play Board Game Event! Be sure to share the fun by tagging @AgelessInnovation, @JoyforAll and @AARP with #ReachOutandPlay.
For additional information on the campaign or hosting an event, visit AgelessInnovation.com/ReachOutandPlay or contact [email protected]. To learn more about the Joy for All™ Board Games and other solutions for older adults via https://joyforall.com, or on Facebook, Twitter, Instagram and LinkedIn.
About Ageless Innovation
Ageless Innovation is a global company devoted to developing fun and engaging products for older adults. Beginning with the award-winning line of Joy for All Companion Pets, Ageless Innovation is focused on creating products that promote fun, joy and play while reducing the cost of care and creating meaningful connections for older adults, their families, and caregivers. For more information, visit www.joyforall.com.
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation’s largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org/about-aarp/, www.aarp.org/español or follow @AARP @AARPenEspañol and @AARPadvocates on social media.
SOURCE Ageless Innovation
The DICK’S Sporting Goods Foundation and LISC Award $1.275 Million to Upgrade Under-Resourced Community Sporting Spaces in 14 Cities and Towns
Initiative will fund renovation of facilities for basketball, baseball, softball, soccer, football, tennis, lacrosse, and volleyball
NEW YORK /PRNewswire/ — Community organizations, schools, and parks in 14 cities and towns across the country are using $1.275 million in new grants from The DICK’S Sporting Goods Foundation to improve sports facilities in under-resourced neighborhoods.
The awards represent the first round of funding through the Game On-Community Places to Play Initiative, a partnership of The DICK’S Sporting Goods Foundation and the Local Initiatives Support Corporation (LISC). The program selected 15 non-profit community-based organizations to receive grants ranging between $50,000 and $100,000 to advance sports renovation projects in low- and moderate-income communities.
“We are thrilled these communities will be able to offer revitalized sports spaces to deserving athletes across the country,” said Rick Jordan, vice president of The DICK’S Sporting Goods Foundation. “We are proud of this partnership and believe that the rejuvenation of sports facilities is not just an investment in infrastructure, but an investment in the future of youth athletes.”
Grantees were selected through a competitive application process administered by LISC earlier this year, which required applicants to secure 1:1 match funding. In addition to managing the grant program, LISC will provide technical assistance to grantees to help them move projects forward.
“Sports teaches young people about teamwork and community, all while nurturing healthy bodies and minds,” said Beverly Smith, LISC vice president. “We are so glad The DICK’s Sporting Goods Foundation joined with us to invest in creating safe, quality sports facilities where youth and their families can play, exercise and spend time together.”
Grants will be used to meet a range of renovation needs. The 15 organizations selected to receive funding through the Game On-Community Places to Play Initiative include:
- Brooke Charter Schools (Boston, Mass.): Transform an unused four-acre portion of the former Boston State Hospital grounds into athletic fields and outdoor space.
- Highline Public Schools (Burien, Wash.): Install additional lighting for six tennis courts at Highline High School.
- The YMCA of Greater Cincinnati (Cincinnati, Ohio): Build new outdoor basketball courts at Blanchetta Park in Colerain Township.
- The Urban Community School (Cleveland, Ohio): Create two mini pitch soccer fields on its campus in the Near West Side.
- The Boys & Girls Clubs of Greater Dallas (Dallas, Texas): Install a natural grass multipurpose athletic field and sprinkler system at its Grand Prairie Club.
- Detroit Horse Power (Detroit, Mich.): Build and activate an equestrian center for youth at a demolished school site in the Hope Village neighborhood.
- KIPP Bold City High School (Jacksonville, Fla.): Develop an athletic field for football and other community sports programs.
- Memphis Business Academy Schools (Memphis, Tenn.): Install an outdoor natural grass multipurpose athletic field on its campus in the Frayser neighborhood.
- The Police Athletic League (New York, N.Y.): Renovate and repurpose an undersized and underutilized gymnasium in Washington Heights into a multi-sport training facility.
- Nicetown Community Development Corporation (Philadelphia, Pa.): Install four basketball courts on underutilized land in the Nicetown neighborhood.
- The Kingsley Association (Pittsburgh, Pa.): Renovate the gymnasium at its facility in the Larimer neighborhood.
- The Boys & Girls Clubs of Western Pennsylvania (Pittsburgh, Pa.): Renovate a baseball and softball facility at its Shadyside Clubhouse.
- The Boys and Girls Clubs of Greater San Diego (San Diego, Calif.): Resurface the soccer arena at its branch in the Logan Heights neighborhood.
- Spokane Hoopfest Association (Spokane, Wash.): Resurface two existing basketball courts and convert an unused tennis court into pickleball courts in the East Central neighborhood.
- The Wichita Parks Foundation (Wichita, Kan.): Install programmable lighting at the largest baseball field at McAdams Park.
LISC is one of the country’s largest community development organizations, helping forge vibrant, resilient communities across America. We work with residents and partners to close systemic gaps in health, wealth and opportunity and advance racial equity so that people and places can thrive. Since our founding in 1979, LISC has invested $29.7 billion to create more than 489,000 affordable homes and apartments, develop 81.4 million square feet of retail, community and educational space and help tens of thousands of people find employment and improve their finances. For more, visit www.lisc.org.
About The DICK’S Sporting Goods Foundation
The DICK’S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK’S Sporting Goods as a private corporate foundation to support DICK’S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK’S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK’S Foundation can be found on www.sportsmatter.org.
SOURCE Local Initiatives Support Corporation (LISC)
Paramount+ in Canada and The Shine Network Institute Announce the Indigenous Producers Budgeting Intensive
TORONTO /CNW/ — Today, Paramount+ in Canada and The Shine Network Institute (TSNI) announce the Indigenous Producers Budgeting Intensive, an online course and new resource to support the professional development and mentorship of Indigenous women in film, television and media. This first virtual course will be geared toward budgeting for film. It will be accessible on TSNI’s @Learnatshine platform and will launch on National Indigenous Peoples Day – Friday, June 21, 2024.
Geared toward emerging and mid-level Indigenous female producers, this first intensive course of 10 x one hour modules offer students hands-on learning accompanied by Indigenous framed tutorials designed to empower students as they prepare to produce their first feature film. The course will also include candid conversations with Indigenous female producers to inspire and motivate students by giving them access to industry veterans who can dispel myths and misconceptions about producing.
“Working with The Shine Network Institute on this course is truly the first step in our partnership,” said Doug Smith, SVP Streaming & Content Licensing Paramount Global, Canada. “After listening and consulting with Jennifer Podemski and her team over the past few months we are proud to collaborate on this online course which will provide tangible skills to those interested in line producing, one of the most important jobs on any set. It is also a project we can build on in the months and years to come to support even more of TSNI’s membership and the next generation of Indigenous producers.”
“I am thrilled to be partnering with Paramount + Canada for this course,” said Jennifer Podemski, President & CEO, The Shine Network Institute. “Partnerships like this allow TSNI to offer the highest level of training and mentorship while building capacity for Indigenous people within the screen sector. Although our mission at TSNI is to foster the careers of Indigenous women who are the least represented across the sector and experience the most disproportionate outcomes, this course, which will be offered on our @Learnatshine platform, is open to all Indigenous professionals working within Canada’s film, television and digital media space.”
This initiative is the third partnership Paramount+ in Canada has announced that reinforces its long-standing commitment to diversity, equity, and inclusion. Earlier this fall, the company announced a collaboration with the Black Screen Office for the Black Creators Festival Initiative; a joint venture with BIPOC TV & Film, and the National Screen Institute Partner for the new ELEVATE program; and now TSNI’s Budget Online Intensive.
These programs are intricately connected to the mission of Paramount Global’s Content for Change initiative, which seeks to counteract narratives that enable bias, stereotypes and hate using the power of our content, the creative supply chain that powers it, and the culture that underpins everything we do.
Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel™, in addition to a robust offering of premier local content. The service is currently live in the U.S., the U.K., Canada, Latin America, the Caribbean, Australia, Italy, Ireland and South Korea.
About The Shine Network Institute
The Shine Network Institute (TSNI) is an Indigenous not-for-profit organization providing professional development programs, advocacy and mentorship, for Indigenous women in the film, television and media sector. TSNI is committed to knowledge gathering and knowledge sharing, understanding that culturally informed research practices will deepen our understanding of the needs within the communities we serve. We are committed to dismantling systemic and structural barriers Indigenous women face in the screen sector and creating pathways to advancing Indigenous women’s careers within the screen sector while creating safer spaces for all Indigenous Peoples in the industry.
SOURCE Paramount+ (Canada)
GOODYEAR AND THE U.S. MARINE CORPS RESERVE TEAM UP TO DELIVER HOLIDAY CHEER TO LOCAL FAMILIES
AKRON, Ohio /PRNewswire/ — Today, Goodyear (NASDAQ: GT) announced its continued partnership with the U.S. Marine Corps Reserve for the 13th consecutive year in support of the Marines Toys for Tots Foundation. This year’s toy drive events will take place at Goodyear’s Blimp bases in California, Florida and Ohio. These drives will provide the public with a unique opportunity to donate to Toys for Tots while enjoying an up-close view of the iconic Goodyear Blimp.
From Dec. 1 to 3, Ohio residents can drive through the Wingfoot Lake blimp hangar from 2 p.m. to 7 p.m. for an exclusive behind-the-scenes look before dropping off their donation to a U.S. Marine representing Toys for Tots. In Florida, the event will be held on Dec. 3, offering open house tours of the hangar from 1 p.m. to 5 p.m. The California event on Dec. 2, from 10 a.m. to 4 p.m., welcomes registered attendees to enjoy guided tours of the base. Blimp enthusiasts in California can secure their tour spot here.
For those unable to attend the drives in person, toys can also be shipped to Goodyear’s hangars through Dec. 3. Toys being donated must be new and in the original packaging to be accepted.
Visuals from previous Toys for Tots events at Goodyear’s Blimp bases can be found here.
“The enduring partnership between Goodyear and the U.S. Marine Corps Reserve in support of the Marines Toys for Tots Program is a source of immense pride for us,” said Laura Duda, Goodyear’s senior vice president and Chief Communications Officer. “For the 13th consecutive year, we’re excited to open the doors of our three blimp bases to the public, offering a unique chance to contribute to Toys for Tots while experiencing the magic of the Goodyear Blimp up close.”
Since its founding in 1947, the U.S. Marine Corps Reserve Toys for Tots Program has been on a mission to collect new, unwrapped toys throughout the months of October, November and December, distributing them as Christmas gifts to less fortunate children in the local community.
“As we celebrate our 76th year of assisting children in need, we are thrilled to welcome Goodyear back for their 13th year as a National Corporate Sponsor of the Marine Toys for Tots Program,” said retired Marine Colonel Ted Silvester, vice president of the Marines Toys for Tots Foundation.
“Their community service goals continue to align with those the Marine Corps has promoted for over seven decades through our Toys for Tots Program.” Silvester concluded, “With their continued generous support, we will be able to fulfill the Christmas dreams of thousands of disadvantaged children who might otherwise be forgotten.”
The Goodyear Blimp base locations accepting in-person and mailed toy or monetary donations for this program include:
California Goodyear Airship Base
19200 S Main St, Carson, CA 90248
Florida Goodyear Airship Base
1500 NE 5th Ave, Pompano Beach, FL 33060
Ohio Goodyear Airship Base
841 Wingfoot Lake Rd., Mogadore, OH 44260
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
SOURCE The Goodyear Tire & Rubber Company
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