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OUTFRONT Celebrates Hispanic Heritage Month with “Strength of Our Raíces” OOH Campaign

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PRNewswire/ — OUTFRONT Media (NYSE:OUT) launched a special OOH campaign celebrating Hispanic Heritage Month entitled “Strength of Our Raíces,” honoring 25 Hispanic and Latinx leaders across a variety of industries. The campaign is currently running on OUTFRONT’s digital billboards across the country, with emphasis in markets with large Hispanic and Latinx populations.

The campaign’s theme is inspired by the idea of roots (raíces) and of culture as a foundation for strength and growth. The creative, designed by OUTFRONT’s in-house creative agency, OUTFRONT STUDIOS, includes the words “Strength of our Raíces” and is personalized with each honorees’ name, photograph, and occupation. The bold colors and sun motif, further denote the courage of the Hispanic and Latinx community which the campaign celebrates. The campaign will run for the duration of Hispanic Heritage Month from September 15 to October 15.

“OUTFRONT is proud to celebrate Hispanic Heritage month and honor these leaders on our billboards right in their communities,” said Liz Rave, Vice President, Marketing at OUTFRONT. 

Campaign honorees include:

  • Natalia Alavrez, Director, Selyco Capital
  • Josef Vann, EVP/Director of Sales, iKahan
  • Michael P. Davidson, CEO, Adler
  • Paula Blackmon, City Councilwoman, City of Dallas
  • John Morales, Climate Change and Hurricane Specialist, NBC
  • Begoñe Cazalis, Director of Communications,The Everglades Foundation
  • Omar Narvaez, City Councilman, City of Dallas
  • Roland Sanchez Medina, Chairman of the Board of the South Florida Hispanic Chamber of Commerce
  • Jaime Resendez, Deputy Mayor Pro Tem, City of Dallas
  • Josse Moreno, Council Member District 2, City of Dallas
  • Alex Corrales, CEO, Worcester Housing Authority
  • Martin Alfaro, Director of Business Development, AL DÍA News
  • Marino Garcia, Attorney, Searcy Denney Scarola Barnhart & Shipley
  • Martha Morales, VP & General Mangaer, Caesars Entertainment
  • Gaston Legorburu, CEO, GlueIQ
  • Alex Zequeira, Headmaster, Saint John’s High School
  • Jesus D. Suarez, CEO, Renaissance Medical Group
  • Jorge E. Eduardo-Mangui and Ivan Enrique Mangui-Velez, Founde and CEO of Aroma Depot
  • Susana De Anda, Co-Founder and Executive Director, Community Water Center
  • Carol Castillo-Frucher, Multicultural Pillar Lead & Executive Director, PHD Media
  • Claudia Romo Edelman, Founder and CEO, We Are All Human Foundation
  • Marlon Cespedes, Owner, Quattro Signs & Graphics
  • Manny Alfonso, President, The A Group
  • Eric D. Batista, Acting City Manager, City of Worcester
  • Jorge Ferraez, Publisher at Latino Leaders Magazine

To find out more about the campaign, please visit https://www.outfrontmedia.com/hispanic-heritage-month-2022.

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

SOURCE OUTFRONT Media Inc.

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Salvation Army Research Finds Food Bank Usage on the Rise as Food Security Challenges Persist

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TORONTO /CNW/ – New research from The Salvation Army Canada finds that many Canadians continue to struggle to meet their basic needs with food affordability, inflation and housing security challenges persisting as top issues.

As one of the largest non-governmental direct providers of social services in Canada, The Salvation Army produces the biannual Canadian Poverty and Socioeconomic Analysis to better understand the attitudes, behaviours and experiences of Canadians on issues such as the availability of housing and food, general affordability and related health outcomes.

Salvation Army
New research from The Salvation Army Canada finds that many Canadians continue to struggle to meet their basic needs. (CNW Group/The Salvation Army)

Due to overwhelming feedback from policymakers, news media and other stakeholders, The Salvation Army will now produce the Canadian Poverty and Socioeconomic Analysis twice a year, in the spring and fall. This will allow The Salvation Army to quantify the demand for ongoing social services provided and help the organization to better serve those in need.

The most recent research shows Canadians rank health care, inflation and food affordability as their top concerns. These findings are in line with The Salvation Army’s internal data, which reveal households that were inactive in reaching out for help are now active, and the number of new households seeking assistance, such as food, clothing, furniture and emergency housing, is on the rise.

The report finds that 26 percent of Canadians polled continue to be extremely concerned about having enough income to cover their basic needs, and that concerns around food security are on the rise. While seven percent of respondents said they recently accessed a food bank, food hamper or community meal program (up from six percent in October 2023), the percentage of first-time users is up sharply, to 61 percent compared to 43 Percent in October 2023.

“The increase in first-time users of food banks is an alarming indicator of the conditions that many Canadians are facing,” said Lt-Colonel John Murray, territorial secretary for communications, The Salvation Army in Canada and Bermuda. “We often find that when people show up at a food bank it can be the tip of the iceberg for additional issues they may be facing. The Salvation Army is committed to a holistic approach in supporting people through partnerships that help create a positive impact on individuals and families.”

The number of respondents who said they had skipped or reduced the size of at least one meal increased to 26 percent, up from 21 percent previously (October 2023). More Canadians also said they’d bought less nutritious food to save money and had reduced their grocery bill to pay for other necessities.

On financial issues, 72 percent of respondents described challenges managing limited financial resources in the past year, including cutting back on non-essential needs (59 percent), changing habits to save money (52 percent) and using savings or going into debt to afford basic needs (36 percent).

“Despite easing inflation numbers, life is still difficult for many Canadians,” said Murray. “Food insecurity is just one symptom facing people today. At The Salvation Army, our vision is to reduce barriers and address the root causes of poverty, working together with people to achieve their goals in overcoming them.”

Last year, more than three million visits were made to The Salvation Army in Canada and Bermuda for assistance, including 2.1 million visits for food, clothing or practical help, 438,000 visits for Christmas food hampers and toys, and 3.2 million community meals.

Survey Methodology:

This report contains findings from research conducted by Edelman Data & Intelligence on behalf of The Salvation Army to uncover Canadians’ attitudes and experiences with poverty and related socioeconomic issues.

The study was conducted March 11-14, 2024, among a nationally representative sample of 1,515 Canadians who are members of the online Angus Reid Forum, balanced and weighted on age, gender and region. Note: Canadians living in Yukon, Northwest Territories and Nunavut were not included in the survey.

For comparison purposes only, a probability sample of this size would carry a margin of error of +/- 2.5 percentage points, 19 times out of 20. And, where a margin of error is not available, the research department provides a comparable one so that the audience can have some context to the value of the poll.

About The Salvation Army:

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and in more than 130 countries around the world. Its community and social service activities include: hunger relief for individuals and families through food banks and feeding programs; shelter for people experiencing homelessness and support for those needing housing; rehabilitation for those struggling with substance-use recovery; long-term care and palliative care; Christmas assistance, such as food hampers and toys; after-school programs, camps and school nutrition programs for children and youth; and life-skills classes, such as budgeting, cooking for a family, and anger management. When you give to The Salvation Army, you are investing in the future of people in your community. 

News releases, articles and updated information can be found at https://salvationarmy.ca/
A list of regional media representatives can be found at: https://salvationarmy.ca/news-and-media/media-contacts/

SOURCE The Salvation Army

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Making a Difference

McDonald’s USA ® Joins Forces with Elaine Welteroth & Fashion Industry Experts to Elevate Emerging Black Designers

To address underrepresentation of Black designers in the fashion industry, the Golden Arches will collectively grant $200K, provide industry mentorship and additional resources to help rising talent scale their brands and more

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CHICAGO /PRNewswire/ — McDonald’s USA is proud to introduce the Black & Positively Golden (B&PG) Change of Fashion, a game-changing program aimed at uplifting emerging Black fashion designers and equipping them with career-propelling mentorship, resources, and financial support that will accelerate their career trajectories.

Fashion
McDonald’s Black & Positively Golden Change of Fashion

Although Black designers have made a transformative impact in shaping fashion – from zoot suits in the 1930s to hip hop tracksuits of the 1980s, their representation in America stands at a mere 7.3%, hindered by systemic barriers and racial disparities.[1] This imbalance allows the fashion industry to profit from Black culture while neglecting to embrace Black talent. Recognizing this disparity, McDonald’s USA, a brand embraced by streetwear icons and renowned designers, has launched the B&PG Change of Fashion program to advocate for industry-wide change.

McDonald’s Black & Positively Golden Change of Fashion

Building on the brand’s annual B&PG Change Leaders program, McDonald’s B&PG Change of Fashion program pairs five emerging Black designers with five Black industry experts to complete a year-long mentorship filled with access to valuable resources, education and national exposure to industry experts that will culminate with the launch of a capsule collection.

“Having navigated the fashion industry as a Black woman, I understand first-hand the challenges around Black designers breaking through and sustaining a profitable business,” said media personality and television host Elaine Welteroth. “Partnering with a global brand like McDonald’s, I am honored to leverage my experiences as a fashion editor to mentor the next generation of designers and to ultimately help foster more inclusivity in an industry that thrives on Black culture.”

Through the B&PG Change of Fashion program, the Golden Arches and its Owner/Operators will grant funds to each designer, totaling $200,000 overall, offer one-on-one mentorship sessions, provide access to expert-led masterclasses and more. Change of Fashion Designers are featured in a national television commercial alongside their mentors, which include author and television host Elaine Welteroth, Matte Collection CEO Justina McKee, retail executive Shawn Howell, Laquan Smith COO Jacqueline Cooper, and Founder of luxury concept retail stores, McMullen, and Founder & CEO, Sherri McMullen.

“For decades, McDonald’s has leveraged its size and scale to invest in and support the diverse communities we serve,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s. “The Change of Fashion program builds on that legacy, pushing new boundaries in an effort to inspire real change, not only for our five designers, but for the fashion industry at large.”

MEET THE DESIGNERS

  • Durrell Dupard, New Orleans, LA, Founder of Freddie Estelle | Inspired by streetwear, Durrell began creating custom 1-of-1 designs for close friends at 15 years old. Freddie Estelle specializes in merging streetwear trends and upcycling to create unique custom designs. 
  • Shareef Mosby, Richmond, VA, CEO of VICTIM15 |Motivated by personal adversities and a challenging upbringing, Mosby has molded his brand to transmute traditional, utilitarian fabrics and silhouettes into urban-chic, contemporary ensembles juxtaposed against traditional artistic backdrops.
  • Larissa Muehleder New York, NY, Founder of Muehleder | Muehleder isn’t just a brand—it’s a testament to the boundless possibilities that await those who dare to dream, to create, and to defy their insecurities and self-doubt. With each design, she continues to write her story and find a piece of herself in everyone. 
  • Heart Roberts, Brooklyn, NY, Founder of HEARTHROB | Their passion for denim and leather knows no bounds, particularly in the art of manipulation and distressing. Enter the realm of HEARTHROB, where sustainability intertwines seamlessly with high fashion, forging a path toward a more conscious and stylish future. 
  • Nia Thomas, New York, NY, Founder of Nia Thomas | Nia started a clothing line producing limited-edition garments and original jewelry inspired by inward discovery nourished by her worldly travels. Today, Nia is a luxe lifestyle brand with handcrafted pieces for people who own their power, sensuality, and capacity for love.

Change of Fashion designers were carefully chosen by a selection committee. To learn more about each designer, please click here. 

Since commencing in 2022 under the McDonald’s B&PG Futures 22 platform, the B&PG Change Leaders program has provided Black thought leaders nationwide with tools, resources, and more than $600K in funding. The McDonald’s B&PG Change of Fashion program is just one of the many ways the company is serving up bright futures in the communities it serves. For more than 65 years, McDonald’s and its Owner/Operators have fed and fostered the Black community by awarding scholarships to HBCU students, creating impactful partnerships with community organizations like the National Urban League, NAACP, Boys & Girls Clubs of America, and more.

Fans can follow the designers’ journeys and explore the meaningful impact of Black fashion in an industry seeking greater diversity by visiting changeoffashion.com or @wearegolden on Instagram.

About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds

Reference
Fashion Designer Demographics and Statistics [2021]: Number of Fashion Designers in the US (zippia.com)

SOURCE McDonald’s USA

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STM Daily News

Exciting News Recap: Space Milestones, High-Speed Rail Progress, Transit Safety, and Entertainment Updates

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Welcome back to another episode of the STM Daily News podcast! In this action-packed episode, we bring you a thrilling recap of the week’s most exciting news stories from the realms of space exploration, high-speed rail, transit safety, and entertainment. Join us as we delve into the latest updates and achievements in these fascinating areas.

  1. Space Milestones:
    The week witnessed significant milestones in space exploration. Boeing successfully launched their Starliner spacecraft, carrying NASA astronauts Butch Wilmore and Suni Williams to the International Space Station. This marks a momentous step forward in the validation of Boeing’s crew transportation system. NASA Administrator Bill Nelson expressed his overwhelming excitement, emphasizing that Boeing’s Starliner heralds a new chapter in American exploration. https://stmdailynews.com/liftoff-nasa-astronauts-pilot-first-starliner-crewed-test-to-station/

Simultaneously, SpaceX’s Starship rocket achieved a mostly reusable status, reaching impressive heights. Despite a few challenges faced during the mission, including an unplanned roll of the upper stage and engine shutdowns, SpaceX has identified the issues and is diligently working on enhancements for future flights. Elon Musk even teased a remarkable milestone for Flight 5 – catching the Super Heavy Booster using the launch tower’s “chopsticks.” These developments underline the remarkable progress being made in the world of space travel. https://stmdailynews.com/spacex-aims-for-stellar-reentry-ensuring-safety-of-starship-megarocket-for-a-successful-launch/

  1. High-Speed Rail Progress:
    The world of high-speed rail has also witnessed exciting advancements. In California, the ambitious California High-Speed Rail project has reached several critical milestones. Since 2015, over 13,000 construction jobs have been created, with the majority going to residents of California’s Central Valley. These jobs have injected economic vitality into communities across the region. Furthermore, the San Joaquin River Viaduct, a major construction project, is nearing completion, ready to accommodate high-speed trains. Although there is still work to be done and the project requires federal support to complete the system, California is at the forefront of developing high-speed and regional rail. https://stmdailynews.com/putting-jobs-first-california-high-speed-rail-crosses-13000-construction-jobs-milestone/

Meanwhile, Brightline West has embarked on constructing America’s first true high-speed rail system, connecting Las Vegas to Southern California. This monumental project covers a distance of 218 miles and will feature fully electric, zero-emission trains capable of reaching speeds of 200 miles per hour. With significant funding from the Bipartisan Infrastructure Bill, this project exemplifies the commitment to investing in sustainable transportation solutions. The groundbreaking event garnered attention from esteemed officials and public figures, emphasizing the significance of this project. https://stmdailynews.com/connecting-las-vegas-to-southern-california-brightline-west-breaks-ground-on-americas-first-high-speed-rail-project/

  1. Transit Safety:
    Switching gears to transit safety, recent concerns in Los Angeles have prompted city leaders to address escalating violence on buses and trains. To tackle these issues, a surge in law enforcement personnel has been announced. However, there is a debate on the effectiveness of relying solely on armed officers. While violent crime rates have decreased, crimes such as trespassing and drug use have increased. Transit advocates propose alternative solutions, including the increased use of unarmed transit ambassadors and community-based programs addressing the root causes of crime. Striking the right balance between addressing public perception and tackling actual crime statistics is imperative in confronting this complex issue. https://stmdailynews.com/exploring-the-debate-is-a-policing-surge-the-answer-to-l-a-s-transit-safety-concerns/
  2. Exciting Entertainment Updates:
    In the realm of entertainment, we have thrilling updates to share. The indie feature film ‘INHERITANCE’ is gearing up for its world premiere at the esteemed Dances With Films festival. Directed by Emily Moss Wilson and written by Rachel Noll James, this female-driven drama is set to captivate audiences with its compelling story and stellar performances. It serves as a testament to the power of perseverance in independent filmmaking. https://stmdailynews.com/title-inheritance-the-captivating-journey-of-an-indie-feature-set-to-premiere-at-dances-with-films/

Additionally, Nickelodeon has announced the nominations for its annual slime-filled Kids’ Choice Awards. With over 50 first-time nominees, the show is set to be hosted by the beloved characters SpongeBob SquarePants and Patrick Star. Viewers can expect enhanced graphics, fun celebrity collaborations, and, of course, epic slimings. https://stmdailynews.com/nickelodeon-kids-choice-awards-2024-nominations-announced-with-over-50-first-time-nods/

A New podcast coming soon: Stay Tuned!

Some imprtant links:

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And that’s a wrap on this episode of the STM Daily News podcast! We hope you enjoyed this recap of the latest developments in space exploration, high-speed rail progress, transit safety, and entertainment. Stay tuned for more exciting news and updates, and remember to visit our website for the full stories and additional links. Until next time, have a fantastic day!

https://stories-this-moment.castos.com/episodes/space-milestones-california-transit-and-entertainment-updates-on-stm-daily-news-podcast

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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